Essays on Adage

In her book Social Media and Public Relations: Eight New Practices for the PR Professional, Deirdre Breakenridge illustrates eight new skillset that public relations experts require to make brands and involve clients in a social world. She also illustrates how to combine technology and communications in a more efficient manner, how to cultivate insights into how clients perceive and construct their brand relationships. In this book we learn from her that through public relations we can be able to avert a crisis in communication within the organization and with the customers. We can also be able to eliminate communication ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66). Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

Toyota is an automobile company which is recognized for its market appeal, innovation and quality. The company has been in the motor industry for a long time and has continued to perfect its production process over the years. Despite the stiff competition in the automobile industry, Toyota has managed to stay ahead of the competition by delivering quality to the consumer, but there are still numerous opportunities in the industry that the company can exploit to increase its market share further.

Brand History and Background

Toyota motor company became established in 1937 .Toyota first started out as a division of the Toyota Loom ...

Kenneth Cole Productions

One of the key traits of an emotional intellect, sales culture is that some companies have a sense of social responsibility out of their sales employees being generous. It is important for a company to engage itself in corporate social responsibilities not only to strengthen its brand and increase sales but to show the community that it cares. Kenneth Cole productions Incorporation is a fashion house based in the United States that was founded by Kenneth Cole in 1982. The company designs and sales women and men shoes, clothing, and other accessories. The Incorporation since 1985 has been involved ...

The Pitch

I am a marketing and advertising professional with over 10+ years experience; I have been part of communication campaigns that were built on the brief’s premise, to create out of the box ideas that were cutting edge and groundbreaking, to win in the marketplace, for sectors such as FMCG, Telecommunication, Construction, Fashion, Financial Products, Retail and Retail. My key forte is multitasking, and I have been a part of leading advertising agencies, in developing new business revenue streams and managing the clientele by providing new business avenues, in the capacity of an Account Director and Strategic Planner.

Companies

In ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished. The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

Stimuli-response method

This model is based on the theory of stimuli and response; where the stimuli elicit the desired response in the consumer. In this case, the marketer must figure out which items the consumer needs and do their best to figure out how to provide the product and make it attractive enough for the consumer to desire and buy it. This model starts with the marketer rather than the consumer; it assumes that the consumer does not know what he or she needs and has to be stimulated using a product or an appropriate marketing strategy (Kotler and Armstrong, 207). ...

Laird's article covers the social and the cultural life of the Arabic Miswak. The author aims at exploring how the Muslims kept and maintained the information about the indigenous medicines and the various forms that the people passed the information about their famous drugs. The article as well touches on how they maintained their oral hygiene. It focuses on brushing stick among the Somali community. Somali incorporated their hygiene with their social life. The uncommon tooth problems among people of Somali origin is attributed the famous adage. The knowledge about the adage was passed from one generation to another. ...

Today we can face a whole new way how companies communicate with their customers, and the main key to success for the companies is to develop a winning marketing strategy. An effective strategy should include launching new products, and Gatorade is known to present a new series of products called the G Series. This series includes drinks with improved formulae that were created with help of sports science innovation, so they provide the best hydration, recovery, and maximum energy (Gatorade.com, n.d.). In future, Gatorade plans to include more natural components to meet the requirements of the company’s customers. ...

Introduction

In 1993, Geerd Hofstede wrote about the universal management and was of the belief that management is not universal and each country has its own management principles. Fast forwarding 23 years and the world has certainly changed. With companies involved in global business and the use of the internet in global commerce the world has gotten smaller and more and more business people are recognizing that individual differences remain important. However the level of differences are lessened as people have learned to work together to achieve common goals. This paper will study the changes that the global ecommerce organizations ...

Marketing

Hoover’s Market Position (PESTLE) Political – The company can expect a long-term advantage in terms of political stability in its major markets in the US and UK. Both major markets for the brand is far from facing political conflicts that might impact Hoover’s business continuity. Economic – The leading markets for Hoover’s line of vacuum cleaners are in stable condition, which poses no apparent effect on the consumers’ buying power in the US and UK market. On the other hand, the rest of the European markets for the brand are facing economic uncertainty given the perceived negative implications ...

For Huawei, ‘Ballet’ Is the New Cliché

BALLET promotes hard work, passion, commitment, and perfection. So does Huawei. At least that is what Huawei’s advertising campaign wants you to believe. Although some critics, including company insiders, don’t quite see it that way. They found the advertisement far from uplifting.

But other marketing and product insiders explain the communication and marketing tactics behind their successful advertisement.

Huawei, established in 1987 by Ren Zhengfei, is the largest telecommunications equipment manufacturer in the world. According to The Economist, it overtook Ericsson in 2012. Moreover, it has entered 57 international markets in just six months (PTI, 2015). With impressive results, the company became the first Chinese company ...

Instruction:

Part 1: Detailed Description of an Advertisement

Adolescents ingest a lot of information on advertisements from the television, internet and magazines. Concerns are growing about the effects of this information on adolescents because excessive media exposure negatively affects lifestyle choices and behavior in teenagers. Red bull takes marketing to extremes with its advertisements. In one of its advertisements, a teenage boy is holding a red bull drink, he then grows wings and fly’s after drinking it. This advertisement might not seem so convincing to an adult but to an adolescent who wants to be associated with something trendy ...

1.a. The Good Housekeeping seal is a benchmark for the consumers who shop for the regular goods needed at home and are not clear and confused regarding the products quality they purchase, and if they do not how to relate the products with various brands. The consumers who are young married women in their twenties and early thirties, with young children will attend to the Seal in product advertisements as they are still learners in shopping and the seal provides them with an opportunity to experiment. Older married women would not attend to the seal in product advertisements as they ...

Abstract

Routine shaving of surgical site on preoperative patients is an issue that has raised heated debate over the past thirty or so years, and one that is yet to be resolved. Initially, it was thought and continues to be argued that shaving of surgical sites on preoperative patients reduces the risks of surgical site infection. This however has found different results with some in support of shaving while providing unquestionable evidence while others oppose and provide similar yet contradicting evidence on the utility of shaving on preoperative. However, despite this bewilderment, shaving continues to be a practice that is embedded ...

iHeartMedia, Inc. iHeartMedia has creatively used technology to advance music on the internet. Some call it a matter of being at the right place at the right time. iHeartMedia may describe their success differently. They credit technology and disruptive innovation with helping them change the media landscape in a short amount of time. Disruptive innovation does not have a negative meaning as the name seems to imply. It simply means using technology creatively to create or displace markets and value, where it didn’t exist before. One famous example of disruptive innovation is Netflix’s entry into the market. What started ...

Behavioral changes in your 14-year-old and are concerned that he/she may be using drugs or alcohol

Behavioral changes in your 14-year-old and are concerned that he/she may be using drugs or alcohol

Dear JessicaI hope and guess you are doing well in your new area and city, and your recent job is exciting as well. We are doing well here in Washington except for a few issues that have put me into a lot of worry and concern. I believe you do understand the challenges that come with adolescent children and the temptations that they face in life due to the different developments and changes that occur into them, as well as adventurous steps and ideologies that ...

Introduction

Japan has stood significantly as one of the most powerful nations in contemporary times, particularly due to its strong political and economic foundations and technological advancements that have since led it to become a strong innovator. Although Japan took only less than three decades to rebuild itself following the devastation brought by its defeat in the Second World War, one could not simply ignore the fact that it has also went through a vast series of historical maladies and errors (Mason & Caiger 361-374). The intriguing circumstances behind the formation of Japan as one of the most politically and economically powerful nations in ...

The common adage goes that learning only ends when one goes to the grave. I belong to the school of thought that believes that the brain is an empty slate that is continuously filled with knowledge during the journey of life. I am a good example of a learned mind going by my relatively modest experience in the world of computers. My area of concentration has always been and remains machine learning and computational theory. In briefly commenting on my academic and professional goals, I wish to state the fact that I purpose to pursue academic research and coursework on ...

Literature Review

Summary The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Summary 1

Section 1: Summary of Business Problem and Research Objectives 2 Section 2: Literature Search and Review 2 Analysis of the Literature Review 5 Section 3: Research Objectives and Methodology 6

Research 7

References 7

Section 1: Summary of Business Problem ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

Verizon vs. AT&T

(Author Name) (Instructor Name)

Introduction

In the American telecommunications industry, the two leading companies engaged in a neck-to-neck battle are Verizon and AT&T. With both companies fighting to be the leading brand in this industry across voice and data services, it is important to understand the corporate culture of the two companies and how each approaches the market. Starting with a little of the company history, it is possible to put together each company’s approach to the market and what relative advantages each holds in the marketplace today. In addition, each company has been using its marketing and social media ...

Literature Review

(Name of the Writer)

Summary

The literature review covers the challenge faced by McDonalds in the increasing opposition to its marketing its products to children and the image of its food products being unhealthy. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Section 1: Business Problem and Research Objectives

McDonald's Corp. is in the business of running a fast food chain, one of the largest worldwide. It serves fast food like burgers and French fries to people from all age groups and has a chain of over 30, ...

Introduction

Monitoring one’s diet is important since it informs dietary choices that one should make in order to achieve and maintain healthy lifestyle and good health. Therefore, I took part in recording my food intake and exercise habits for three weeks. Nutrition determines many aspects of human beings. As the common adage goes, ‘we are what we eat.’ This adage implies that what we eat defines many of our aspects. Nutrition is indispensable to human health. Similarly, physical exercise plays a major role in promoting good health. For instance, it improves general health and helps achieve glycemic control among people ...

Write a paper discussing the relationship between these arguments and at least two or more of the arguments presented in your text: Death sentence is simply, a lawful killing inflicted upon the criminals/convicts. The capital punishment, in the form of death penalty, is an age-old phenomenon and has been in vogue in America since 1608. Prescription of death sentence is evidenced in the Bible for the crimes like murder, kidnapping, witchcrafting and other heinous acts. Incidentally, the death penalty exits in military and federal crimes of spying, espionage etc. Principally death as a capital punishment is awarded to murder and ...

“The customer is always right.” is an age-old adage that most businesses follow when confronted by problems with customers. This phrase was orginally stated by the founder of London’s Selfridge Department Store, Harry Gordon Selfridge in1909. This statement is usually made to convince customers that they can expect good service from a company and to emphasize to its employees that they should service their customers well. One however does not believe that this saying should be followed at all times for a business to prosper. There are several reasons why one does not think that the customer is always ...

On September 13, 1970, New York Times Magazine published Milton Friedman's article, "The Social Responsibility of Business is to Increase its Profits". Concluding his article with a quote from his book, Capitalism and Freedom, Friedman states, "there is one and only one social responsibility of business – to use it(s) resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud". His statement connotes that anyone who does anything concerning the business that falls beyond the ...

- Introduction Innovation is an interesting ideology, one that sounds good to follow, but behind the veils of its looming success is a challenge in its implementation. According to Phaal et al. (2010, p34), the early stages of strategic development in technology and its innovation stance is more of a challenging situation. The main challenge in implementation of innovative ideas is the fact that the company flexibility must be assured in the wake of both commercial and technical uncertainty (Phaal et al., 2010. p34). Logitech has relied heavily in investment in computer accessories and gaming accessories, aspects that it has ...

Work – Place Ethics

In the nowadays society, individuals recognize legal rights, guaranteed by the state’s constitution. The state constitutes the legal framework under which the rights, liberties and obligations of citizens are formed and expressed (Workler, 1995). This is a political philosophy concept that elaborates on the social contract principle, which brings together the individual and the state as the actors involved in a social communication act, which involves negotiation processes and respecting one another. This implies moral and ethical discussions, which also makes the topic of the current essay. In the working environment, the relationship between the employee and the employer ...

1. (PC 1.1) Why should organisations spend valuable time and resources to support workplace learning opportunities? The heart of an organization is in its people. Even the most advanced machinery and technology cannot bring a company to reach its goals and objectives without the human machinery behind it. Smart business leaders know where to invest their resources. Money spent to develop the employees in a way that makes learning opportunities emerge is money that is spent well. In the same light, Griffith (2009, p.12) claims that time, which is a most valued resource in any organization, is wisely invested in the ...

1. (PC 1.1) Why should organisations spend valuable time and resources to support workplace learning opportunities? The heart of an organization is in its people. Even the most advanced machinery and technology cannot bring a company to reach its goals and objectives without the human machinery behind it. Smart business leaders know where to invest their resources. Money spent to develop the employees in a way that makes learning opportunities emerge is money that is spent well. In the same light, Griffith (2009, p.12) claims that time, which is a most valued resource in any organization, is wisely invested in the ...