Essays on Sales Promotion

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Service Life Cycle

The service lifecycle Products and services go through life cycles that are determined by the marketability of the product. The most common stages that services and products go through during its lifetime are the introduction, growth, maturity, decline or innovation. The strategy formulated will incorporate these stages. The introduction phase is largely a stage of experimentation to ascertain the product that is well received in the market (Kowalkowski et al. 2016). The growth stage will be a stage where there is an increment in sales due to the increased demand for the product. At this stage the firm will ...

Shoes Business in Switzerland

Two forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices Footwear industry business is becoming more complex and competitive in the global arena. According to Kotler, et.al, (2015), the successful manufacturers are the trendsetter at present, and the retail organizations are putting higher emphasis on the market segmentation to increase their market share. In this case, we will consider the company that produces shoes for both males and females, and trying to market its product in Switzerland. In Switzerland, the company will practice geographical ...

Introduction

Apple Inc. is a global company based in California, United States. The company is well-known for designing, manufacturing, and selling state-of-the-art personal computers, consumer electronic products, computer software, and cell phones in different parts of the world. It concentrates on providing its customers with the best user experience through its innovative services, software, and hardware. The company leads in innovation with iPad, iPhone, Apple Watch, and the Mac. Apple is the most valuable brand in the world. Apple Inc.’s marketing has played a considerable part in its success over the years. Consequently, the focus of the present paper ...

Integrated Marketing Communications Plan

Industry/Company review CBU Airlines is a company based in Riverside, California. The company has the entire infrastructure necessary to become a prominent player in the airline industry, including jets, employees and terminals. In light of this, the company needs a new integrated marketing communications plan (IMC) to enable it to compete effectively with other airlines. The U.S. domestic airline industry earns in excess of $158 billion in revenue each year. Furthermore, the industry has been experiencing growth because of increased business and consumer spending as the country recovers from the 2007-2009 recession. In addition, the growth in the industry ...

Abstract

This paper explores the concept of Marketing Mix as it applies to the effective selling of used textbooks. This product has been chosen because of its wasted earning potential for students who need to adapt to the rising cost of education. The Four Ps of Marketing – Product, Price, Place, and Promotion – are discussed in this paper as the application of each marketing component is vital to success in the sale of used school books. Like the four legs of a table, the four Ps complement each other and as such, weakness in one component can cause a collapse of ...

Interviewing A Supply Management Professional

As per interview participant’s desire to stay anonymous, as well as in order to resolve all along going confidentiality issues, the real company’s name and the name of interview participant is changed. The company is mentioned as “MotorCO”, and the interviewed is Jane Howard.

Business line:

The “MotorCo” company is an official distributor of vehicle goods, such as cars, motor bicycles, and power equipment of world well known brands. The company represents a manufacturer’s branch mark distributor operating abroad. “MotorCo” is responsible for the entire brand’s activity within the local country, such as an official service maintenance, ...

Section one

The research below will present a discussion on Samsung as a preferred multinational company that is originally of a South Korean origin. Notably, it is comprised of several affiliated, as well as, subsidiaries businesses that are mostly united under the brand of Samsung. The company has a significant influence on the economy, politics, culture, media and the development of all other aspects of the South Korean state. Essentially, the revenues of Samsung make a huge chunk of South Korean GDP. The company as a global corporation is present in the six out of the seven continents in the entire ...

Introduction

Marketing represents a form of communication between business establishments and the consumers with the aim of selling or introducing new products and services. The success of a company’s sales therefore directly relates to the marketing strategies it employs. Through this essay, the author looks at the principle of marketing regarding Portakabin as a major company involved in the promotion of its products. The essay also highlights the elements of the marketing process, the costs and benefits of marketing orientation, the micro and macro environmental factors that affect business, and market segmentation for the company. Additionally, the competitive advantage ...

INTRODUCTION

Samsung as an innovative company maintains its leadership position in the TV market at global level. In 2014, it earned 1st position in relation to global TV market share (28.3%) across all product lines of flat-panel TV. In 2015, the company secured the leadership position by offering a range of innovative products like UHD, Curved and ultra-large-size TVs, and SUHD TV. The product (Samsung TV) is chosen because of the innovation the company has made in relation to the product. The company to increase the growth of the TV product lines as well as customer satisfaction collaborated with the ...

Promotions Decisions

Target Market The target market for Envopan would include tourists and campers comprising of individuals, groups and families. We would also want to focus on people who are considered influential in groups and communities in general such as tourists or campers. These people are called opinion leaders who when convinced with the features and benefits of Envopan would make the product popular among the target market.

SMART Promotional Objectives

There could be several promotional objectives which Envopan could set such as; Increase Sales- To ensure that the sales in the first year generate a revenue of $10,000. Availability of Envopan- Make ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh). For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

Overall Evaluation of Current Promotion Mix Strategy

Introduction Promotion mix is a main concept in the modern day marketing. This strategy is basically the whole lot of any marketing can use to manipulate the consumer into believing that your products are the best compared to other companies. Generally, promotion mix is a replica of crafting and implementing a marketing strategy. The purpose of this article is to interpret and evaluate the, marketing strategy of Sony Inc. The analysis will take into account them information in marketing strategy, its implantation and the management of e-business in marketing. Sony has put into place different blends of promotional variable ...

Introduction

Nestle chocolate chip cookies are cookies that have butter and margarine as primary components in addition to chocolate. They are created by Tool House Inn in The United States and have historical significance with the recipe that is used to make them having been discovered in the 1930’s. They are sold globally by chains that offer own versions of prebaked packaged forms of cookies and ready-to-cook versions. For the Nestle Toll House Chocolate Chip Cookie Dough, their main competitors are several hotel and eatery chains that sell freshly baked cookies to customers in shopping malls and retail chains. ...

McDonalds Product Line

McDonald’s is an American Company operating both domestically and internationally. It is the world’s largest hamburger restaurants and has more than 65 million customers. It has operations in more than 100 countries of the world. The company started as a small restaurant but with time it grew and developed to become the one among the world's Fortune 500 service companies. It offers plenty of products to its customer's something that helps us understand its product line better. Its product line includes Burgers, Breakfast products, Chicken, pork, beef and fish among others. This implies that most of its ...

Marketing Techniques for SME’s

Introduction Small and medium-sized enterprises (SMEs) form the backbone of the Europe’s economy since they represent about 99 percent of all the businesses in European countries (Rahman & Ramos, 2012). Such business forms have spread intensively to other parts of the world including the developed and the developing countries. The establishment of SMEs in different economies of the world has been closely associated with the economic growth, high levels of innovation, job creation, and improved social integration among people of different parts of the world. Considering the spread of SMEs in the world and their impact on different economies, ...

1 Introduction This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

Is it Ethical to Waste Medical Resources on Sales Promotion and Marketing?

A number of ethical issues have dominated healthcare discourses for a very long time. One of these ethical issues relates to the use of medical resources in sales promotion and marketing. Some schools of thought reason that it is unethical to waste essential resources on marketing instead of utilizing them on prevention and treatment of diseases, while others state that it is ethical because doing so raises awareness about diseases and availability of treatment. Case Study 4 illustrates a situation where the staff of a medical facility is divided over this controversial issue. In my opinion, use of medical ...

The Coca-Cola Company has strongly employed a mass media methodology as an integrated component in its marketing communication mix. Specifically, in the mass media methodology, it includes advertising, print media, and banner ads. In general, our team chooses the effective approach in the utilization of the marketing communication mix includes advertising (mass media), direct marketing, sales promotion, web-based interactive, and social media marketing. In the ideal world of marketing communication mix, the five categories such as advertising, personal selling, sales promotion, public relations, and direct selling have been proven and tested in the market through the years. In addition, ...

Agency Management & Processes

Executive Summary The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

New Products

The agricultural sector is among the most vital sectors of the Indian economy although its share has dwindled as a result of the high growth rates in the other sectors such as services and industrial sectors (The World Bank Group, 2012). Despite this decline, agriculture remains the main source of livelihood for most Indians especially those in the rural areas. Consequently, this presents a very promising business opportunity for Caterpillar, Inc. In particular, the company will capitalize on this opportunity by manufacturing and selling small tractors below 50 horsepower and economical water irrigation system, which uses collected rainwater to ...

Executive Summary

This is a sales promotion report focusing on the L’Oreal and Bourjois brands to determine the effectiveness of selected sales promotion methods. It begins with the analysis of the cosmetics market within which the companies operate to shed light on the background of the companies’ operations. An analysis of the target markets, segmentation, and positioning will help in indicating the effectiveness of adopted promotion strategies in attaining set promotion strategies. The paper will also assess the promotion strategies adopted by both companies and offer a comparison. This will highlight the major differences in marketing approaches of the companies ...

Introduction

A firm well established in the market with impressive revenue returns and profit cannot consider its challenges to be over. A firm has to long-sighted in planning its operation strategies. A firm has to face a number of changes in its exogenous environment. Such changes can be brought about from a number of sources. There can be increased competition from entry of other firms into the industry. This entry can eat upon the profit of the incumbent firms. Government policies related tax, subsidy and market control also affects the firm. Even the policies related to foreign trade can affect ...

An integrated marketing and communication (IMC) plan involves the use of various marketing and communication strategies in a well-coordinated manner for the sole purpose of developing a consistent brand message (Young, 2014). According to Percy (2008), all the marketing and communication processes should reinforce one another. Determining the target market is the first step to creating a successful integrated marketing and communication plan because different audiences prefer different communication mediums (Shin, 2013). Other important aspects of a good integrated marketing and communication plan include clearly defined objectives, a budget and a system of evaluating the goals (Smith, Pulford, & Berry, ...

Strategic partnerships

Currently, marketers who are smart are turning to a number of various marketing tools that enable them to expand and grow their brands and businesses forward. In the busy world of brand marketing, it is vital that companies utilize the various strategies that are available such as the utilization of the different strengths of marketing partnerships or marketing alliances so that they can get their products into some channels and venues thereby generating incremental sales. As large business chains, the concept of marketing always is an issue in regards to the budgets that have to be used. Through strategic ...

iPhone This is one of the Apple Inc. products and combines an internet communication, mobile phone, and IPod in a single portable device. Besides, the product exhibits unique features including web browsing, email, and searching. The product is also suited for both Windows and Mac machines. Automatically, iPhone synchronizes content from an individual iTunes library, including email accounts, bookmarks, and contacts. It also allows users to download video files and audio from the iTunes Store including a wide range of digital applications and content. The product can be accessed easily through the company retail and online stores and third ...

Introduction

The market structure in which a firm operates determines the strategies that the firm should follow to maintain steady growth in revenue and profit. The market structure influences the pricing decision and also the decision to innovate and diversify in the product. The sales promotion activities are also a great deal dependent upon the market structure in which the firm is operating. To know the market structure we have to understand the degree of competition existing in the market. If there are a large number of firms producing similar products and none of the firms have the power to ...

A firm with an objective to progress has to make a constant endeavor to expand its operations and increase its returns. Product innovation, technological progress and unique sales promotion programs helps the firm to expand its market share. The firm requires a continuous flow of information on the trends in demand, consumer’s choice and the competitive element present in the market to take strategic decisions on price, supply and sales promotion measures. In this article we discuss how a firm decides on price and the quantity to be supplied based on market survey data. We take the example ...

Business

Executive summary Marketing is a fundamental process within the operational mandate of any organization. Accordingly, through marketing, businesses manage to generate product awareness through extensive approaches construed towards both product development and reach to target customers. Encompassing four facets of product, place, price and promotion, marketing is a holistic tool towards sustaining sales and market growth of an organization. Hence, through the inculcation of the diverse principles within the marketing facet, organizations reap successful outcomes. Most specifically, a marketing plan is directed towards developing an effective product policy statement in regards to vision, mission, goals and various approaches towards product launch ...

Discussion: Application of communication mix is much more complex in the wider context as compared to the consumer markets.

Communication mix in marketing is a term used to refer to a unique mix of advertising, sales promotions, direct marketing, and public relations as promotional elements (Eid et al. 2006). It can be applied either in consumer markets (for example, a product aimed at reaching potential buyers) or in wider markets (for example, a charitable organization appealing for donations from potential clients). The five elements of communication mix are used differently in the consumer markets and in the wider contexts as shown in this following paper. The paper also offers realistic and justified recommendations usage of marketing communication mix (MCM) in both ...

Promotional strategy of G-Tyres Germany is designed to reach the target market with maximum effectiveness. Elements of promotional strategy that we are going to use include advertising, sales promotion and publicity (Agarwal, 2009).

The main goal of advertising is to inform the target market about the product. Therefore, this aspect of promotional strategy will be executed through radio advertisements, placement of billboards, and context advertising on Internet, because these mediums are considered to be the most successful in reaching car owners (Kaser, 2013). Billboards will be placed near roads with intense traffic to reach as many drivers as ...

Vans - Sales Promotion and Personal Selling

Vans utilize consents and giveaways to market its products. It is worth noting that the company use contests to attract the young generation into buying their products. In fact, the giveaways build relationship between the retailers and the consumers, as well as the company. The contests encourage individuals to go online and buy the products of the company. The gi9ve ways create a platform whereby the consumers focus on buying the brand of the company. The contest is carried out in various countries and involve retailers to participate. Analytically, the contests tale place in the best season of the year, ...

- Role of integrated marketing communications in the marketing program of a product such as Gatorade and How can Gatorade use the various IMC tools to achieve its objective of expanding into the sports nutrition market

Gatorade products include energy drinks and protein bars. The integrated marketing communications play an important role in the marketing program of Gatarode as Gatarode can use the various marketing communication channels such as social media, traditional media such as television, radio, newspapers and magazines in order to target the consumers such as young kids to persuade them to buy the product.

Gatorade can utilize various integrated marketing communication tools such as social media so as to attract the target customers towards the brand through sports related social media updates, the brand can sponsor sports related events and can also ...

- What is the role of marketing communications?

The role of marketing communications is to create a link between a company and its existing or potential customers. It is vital for the growth and success of any company to clearly identify its position in the market because of immense competition and availability of similar products. Companies which are able to maintain a contact with their customers via different modes of communication are more successful in gaining customer attention and loyalty. However, the mode of communication used by the company must be relevant to its customers and should be in accordance to customer preferences as this would ensure the role of ...

Company Overview

Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market. In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following a return of ...

The new food product to be introduced in campus is pizza. Pizza is a flat, round oven-baked bread typically topped with cheese, tomato sauce and several toppings. Pizza is a food selection which is mostly preferred by young people. The market strategy which can be used for this product involves advertisements using posters and flyers and sales promotion by giving a free sample of the pizza as they purchase other food selections on the menu. Direct marketing can also be used whereby the food store seeks audience of the students. These strategies seek to inform the students of the introduction of pizza ...

Question 1

Brands that command a high market share have many buyers and high brand loyalty. Meanwhile, low market shares brands few buyers and brand loyalty. Advertising is an activity that tends to attract new customer and maintaining the existence ones. The response to advertising is attracting many customers and creating consistency in customers buying behavior. A brand commanding a high market share has already responded to the objective of advertising. Hence, advertising of a brand that has already attained a high market share may not effectively respond to advertising compared to brands with low market share (Lamb, Charles, Joseph, Hair & McDaniel, 201). This brands ...

EXECUTIVE SUMMARY

With the passage of time, companies have enhanced their product offerings. Many of the products now are directly targeted towards the younger generation which leaves the older consumers with less motivation. In order to change such perception of the older consumers, the Amazon Kindle Fire HD is aimed towards such market segment. In order to persuade the older consumers regarding the product, marketing communication mix would be used. Such a plan would help in promoting the brand in the older consumers due to its facilities i.e. convenient storage, portability and versatility. In order to persuade the older consumers to purchase ...

- What is the strategy of the GSO? Please be as specific as you can in identifying both the GSO’s environmental constraints, and how it differs both from the symphony orchestras, and from a professional sports team, which has many similar constraints and objectives? Why do these differences exist?

For a period of four years, Granville Symphony Orchestra experienced deficit, which forced the management to come up with effective, efficient, and attainable strategies. The main strategy of Granville Symphony Orchestra was to increase revenues whilst checking on the expenses. The management proposed many actions or measures to increase revenue as well as check on the expenses. One of the measures was to concentrate on the fixed costs. The Investment Committee and the Resource Committee were given the mandate to check the ratio between fixed costs to endowment income. The ratio between fixed costs to endowment income was to increase ...

- Executive summary

In this form of venture much is needed from the customer in order to create an established organization. Jay sporting goods is a sporting organization with the aim of promoting the culture of fishing and hunting. With promotion of this culture the organization also aims to create a business empire from this venture. The venture has a target market of a very low population of consumers in society. In words by Kruse the promotion of hunting and fishing as a sport requires a very strategic structure when planning for its operations (65). This is attributed to the fact that the target market for this venture ...

Introduction

Pillsbury uses both push and pull promotional strategies to position itself in the Canadian market for cookies. The strategies used by the firm include both customer-oriented promotion and trade-oriented promotion. The target market for the company’s product includes women in their 30s and 40 with children. The company’s target market like family setting and devising promotional activities that consider general family well-being will prove fruitful.

Customers Oriented Promotion

In-store sampling

Customer oriented promotional strategies used by the Pillsbury in Canada include conducting in-store sampling of products in order to create highly targeted results by using product focused approach. In store ...

An Integrated Marketing Communications Plan is a comprehensive plan that contains information about when and how the company intends to use the various marketing communications. The plan also includes details of which media to be used when and for how long.

The Integrated Marketing communications Plan is a written document and can vary in length as per the level of detail that the organization wishes to include in it. It can be of just a set of organized hand-written documents for an individual managing a small firm or be a detailed and complex multi-page document for the promotion of a product from a major corporate house. ...

The organization will be of a retail nature and it will be named Taste’s Locality. The naming of the organization is based on the products and services sold in this organization. This organization will actively serve baked potato sticks on the go and this will allow consumers to get a quick bite snack, which contains baked potato chips on a barbeque stick. The organization’s mission is to change the general outlook of the consumers of consuming potatoes and offer them a more healthy and convenient way of consuming potatoes (Alexander, 2011, pp 17). However, the organization’s vision is to accumulate ...

Introduction

Arguably, Acer Corporation for many decades remains Taiwan's leading exporter of computer products and the world's fifth largest computer manufacturer implements diverse marketing strategies in its markets dominance. Considerably, Acer as an international company seeks to increase market opportunities as it has already established its markets in developing countries and developed countries because it has long established itself as a leading computer manufacturer (Acer Corporation, 2006). More than often, the company uses market strategies that seek to attract an increased number of customers considering that it targets those from both the wealthy elite high class customers and middle ...

In the current highly competitive market, it would be virtually impossible for a business to remain in business without an operational strategy to ensure its survival. This usually calls for ways of enlarging the market outreach of the business. One of the most efficient and recent modes of enlarging the market outreach has been use of messages on billboards, television advertisements and even on the actual products of the firm (Kang, 2007).

So as to come up with the best message, three basic factors are involved. The three aspects are: relevance, originality and impact. The three aspects draw the big ...

Marketing communications is concerned with the creation and delivery of messages via selected media in order to communicate with the markets. It includes the processes, methods, perceptions, meanings, and actions through which organizations engage with their target audiences. It integrates all the approaches, resources, and marketing tools within an organization which are aimed at maximizing the impact on consumer mind resulting into maximization of profit at minimum costs.

According to Fill (2006), marketing communications is defined as a management process through which organizations engage with their various audiences. In order to accomplish this, the organizations develop, present, and evaluate series ...

Cover Letter

We appreciate your request to our consulting team for developing the marketing plan of one of your popular products. We respect Bodybuilding.com activity and its operation. It was very interesting and fruitful cooperation. Please, be kindly informed that upon your request on creating the marketing plan for one of your popular products, you are provided with the comprehensive plan below. The marketing plan consists of the description of current situation on the fitness market, competition level, formation of SWOT-analysis, recommended strategy for Bodybuilding.com, map of competitors and marketing mix details.

Thank you very much for your support.

In case any questions arise, please, contact us ...

International Markets Engagement

Businesses can use different methods of entry to access international markets. A firm interested in internationalization faces tough decision regarding the choice of the best entry mode. Generally, the method of entry is determined by issues relating to ownership and control, target market location, as well as internalization advantages (Sanjeev & Sridhar, 1992). One method is the standalone entry. It is also known as the foreign direct investment. This is implemented by companies that perceive themselves as being adequate in terms of capability to take capital risks and enter the markets on their own. Under Joint Ventures, companies enter a ...

Cover Letter

We appreciate your request to our consulting team for developing the marketing plan of one of your popular products. We respect Bodybuilding.com activity and its operation. It was very interesting and fruitful cooperation. Please, be kindly informed that upon your request on creating the marketing plan for one of your popular products, you are provided with the comprehensive plan below. The marketing plan consists of the description of current situation on the fitness market, competition level, formation of SWOT-analysis, recommended strategy for Bodybuilding.com, map of competitors and marketing mix details.

Thank you very much for your support.

In case any questions arise, please, contact us ...

Introduction

This paper analyses the retail management strategies between two of the largest retailers in US- Target and Walmart. The products of comparison concerning strategy analysis shall be microwave ovens and cooking oil.

Part A: Strategy Analysis

Microwave ovens Walmart stocks 19 brands of microwave ovens while target stocks 10 brands. Both Wal-mart and Target focus on retailing the countertop microwaves instead of the over-the-range microwaves. There is high differentiation between the different brands in terms of power, functions (defrosting, grilling, and cooking, among others). Wal-Mart, which has more brands, offers its clients more varieties from which to choose. Wal-Mart offers its products ...

National Society for the Prevention of Cruelty to Children (NSPCC) is a charity organization that works in the protection of children in England, Wales and Northern Ireland. NSPCC orient its work to social, cultural, educational, research tasks, involving different forms of public and government support. NSPCC is lobbying the government on issues relating to child protection, and creates a campaign for the general public with the intention of raising awareness of child protection issues. Various objectives of the NSPCC in various directions require the allocation of their marketing strategy. NSPCC orient their work not only on the final recipients of charitable ...

The chapter marketing communications deals with the promotion in relation to the marketing mix, task and purposes of promotion, element of promotion mix, the communication process, and factors that influence promotional mix. Promotional strategies are advertising, personal selling, public relations and sales promotion. These are also called a promotional mix and entail the promotional plans. The marketing mix has elements such as promotion, product, price, and distribution. The elements target the market. Communication is the exchange of meanings by use of common symbols. Marketing communication includes mass communication and interpersonal communication. The process of communication must involve the ...

Sephora Direct Analysis

Introduction Sephora was started in France in 1969 as a single perfume shop. By 2010, Sephora had nearly 1000 stores in 23 countries, of which 450 were in the US and Canada. It has a retail presence in 36 states.

Sephora’s Marketing Objectives for 2011:

After looking into the case study of Sephora following marketing objectives can be analyzed for 2011: - Increasing the product awareness among the targeted and potential customers - Encouraging customers through attractive means to buy the product. - The main objective of the company must be to focus on the social media platform and focus on increasing ...

Introduction

Started in 1937, Toyota Motor Company (TMC) has its headquarters in Toyota City, Japan. The company is one of the biggest companies in the automotive industry. It has been at the forefront of car manufacturing for a long time (Rapp, 2006). Over the last forty years, the company has strived to redefine leadership in the car industry by constantly pushing the boundaries of quality, best practices, marketing and corporate responsibility. Toyota has succeeded in the global market through savvy business decisions and effective marketing communications. The last five years have been tumultuous for car manufacturers. This has been occasioned by ...

The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue. 1. Compare and ...

Sports apparel is a highly competitive industry, gaining increased customer appreciation worldwide, mostly because the emerging interest of 21st century individuals to commit to a healthy lifestyle, wherein sports play a significant part. Engaged in a competitive-advantage open market, the sports apparel are approaching various promotional and advertising strategies for increasing their market share and their brand awareness among sports-oriented consumers. This report looks at two sports brands, respectively Under Armour and Asics, for examining the promotional and advertising strategies that they conduct for the running shoes category product. Comparing their strategies among each other and comparing each brand’s strategies with the ...

Marketing Strategy Implementation- Part I

There are a lot of ways of establishing strategic partnerships for the departmental store chain. Some of the most important strategic partnerships are discussed further. Making a local partner is more beneficial for the departmental store. It is due to the fact that the local retailer is already well aware from the nature of the market. Moreover, the strategic partnership can be developing for the sake of promotion. The expansion program of the departmental store in the west coast is on the basis of keeping high price ranged products. The people residing nearby west coast expected to be the main customers ...

Natuurlik Fresh Pressed Remedies

I am deciding to open the Natuurlik Fresh Pressed Remedies. This will be operated as a Sole Proprietorship Business. The reason I choose to operate under sole proprietorship is that it is the easiest and cheapest way for me to go. All profits will flow directly to the owner, and this business is subject to fewer regulations. The Natuurlik Fresh Pressed Remedies cannot compete based on profit only. This is the reason it will focus on meeting customers' expectations and core competencies. It will focus on achieving the customer expectations for the excellent quality of the Natuurlik Fresh Pressed Remedies. ...

Introduction: Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States in 1971. It is the largest coffeehouse company in the world, with 17,000 stores in 55 countries. Starbucks sells drip-brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans in its outlets and even grocery stores. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Starbucks’ Italian style coffee, espresso beverages, teas, pastries and confections have made it one of the greatest retailing stories of history and ...