Audience Article Reviews Samples For Students

The journal articles mainly look at the issues of the media and the efforts that have been made so far to facilitate balance of the on the content and the audience. The content being displayed on the screens depends on the target audience and on what they want to see rather than what they need to know. This is so especially for the media practitioners who are aimed at increasing their profits rather than instilling morals in the society. There have been calls especially for the media to be considerate especially on films that target the youth and the ...

I. Andrew Higson, “The Concept of National Cinema” (written 1989)
1.
According to Andrew Higson, the author of “The Concept of National Cinema” (written in 1989), four criteria can be defined to measure a country’s production of its “national cinema”, such as following:
- Economic based criterion. It is related to “defining cinema in economic terms” (132) concerning dominating and expanding film products to the domestic and international market.
- Content based criterion. It is related to regarding the concept through its content (texts, characters, scripts, etc.)
- Consumption based criterion. It is related ...

- Zinser points out several positive and negative aspects of what he calls “fake news shows”. He closely examines “The Dailey Show”, he points out that these types of shows are harmful because they often report fake news that is not verified or had sources checked. He also states that “The Daily Show” doesn’t present a clear picture of the news stories and often only offers partial truths and filled in with bias or satire. Zinser questions if comedians have the correct credentials to present news. He also states that the goal of these shows is to entertain not ...

COMPLEX SCIENTIFIC TESTIMONY: HOW DO JURORS MAKE DECISIONS?

Joel Cooper, Elizabeth A. Bennett & Holley L. Sukel
The article posed the question as to whether “regular” citizens sitting on juries are capable of understanding complex scientific data and how such complex data is processed and whether it is translated into a sound and rational verdict.
2) The methodology used
Of the fifty-four paid participants, forty participants, seventy-four (75%) percent, were selected from a local community college in the Princeton, New Jersey area while fourteen (14) participants, twenty-five (25%) percent, were from a local retirement community. Interestingly, one-hundred (100%) percent of the participants considered themselves upper-middle-lower middle class which ...

In the modern society, the term “privacy” has varied meanings. It is always prevalent on social networking sites, online transaction and HIPPA. According to Professor Daniel j. Solove in his article “why privacy matters even if you have nothing to hide”, the privacy issues affect people who do the wrong and those who does the right. Solove gave more concentration on ‘I have nothing to hide’ argument, which is always a point of contention in regards to the collection and analysis of personal information by the government agencies (para.24). The author explained how this argument is argues a result of inadequate ...

We are living in a fast paced world that at times brings a toll into our ability to stay still and find silence. Yes, silence is a powerful tool for artists because it allows them to internalize with their self and their environment. Their creativity is dependent on their ability to visualize amidst the chaotic noises of civilization. Cheryl Hooks works are constant reminders of the endless possibilities provided by serenity. Her works like Megan in Italy and Fish Pond, Marm Family Home shows the gentle flow of colors through her canvas. The colors used in the masterpieces appear to be flowing. ...

The story is epic and intriguing as the author introduces his main characters. The audience is captivated. The use of simple and clear English words is commendable. Simple sentences that are easy to understand and follow characterize the introduction through to the main body of the story. It’s commendable that from the start of the story the author makes it easy for his audience to relate with the characters and how they feel about each other. The story is written in an attractive and impressive narrative format that not only generates suspense on the mind of the reader, ...

Chapter 16 Notes and Reflection

Introduction
Chapter 16 of Public Speaking for College and Career is about the art of persuasion, specifically persuasive speeches. Some of the concepts that are explicitly explored in this chapter include persuasive speaking goals, the different types of persuasive speeches and the organization patterns of persuasive speeches.
In simple terms, persuasion means influencing, changing or reinforcing the thoughts, views, beliefs or opinions of people. There are three main goals of persuasive speaking. These are winning over the audience so that they assume your intended view or take an action; knowing and understanding the subject of discussion thoroughly; ...

- What is important to know in this chapter for quizzes
In the preparation of any speech, logic, details and facts are crucial for its success. There is great need for ample research and the formulation of an outline. The outline is essential for the logical and chronologic (if need arises) flow of ideas, concepts and facts (Gregory, 2010). The logical flow of ideas will help the speaker convey their message and effectively convince their audience on their view point on the subject matter.
In order for the outline to be complete and effective, one has to ...

- What is important to know in this chapter for quizzes?
The first major lesson in this chapter is the optimal organization of speeches. The organization helps the audience to understand, remember, and believe the speech. The chapter stresses the organization of the speech into the introduction, body and the conclusion parts. The speaker should write the body of the speech before the introduction because it would be hard to introduce a non-existent body.
The chapter also teaches one on the most suitable way of creating the body of a speech. This entails creating the goal of the speech ...

Chapter 1

- Why are communication skills important to your career?
Communication skills for one on one communication help one in taking a job interview. It enables you to be brief and interesting, but yet convincing increasing the chances of securing a job. Oral communication skills are very important in the job market as being a good communicator enhances the way you communicate with your co workers as well as the public.
It helps one to learn how to speak to his audience such as in court, at work, in school among others.
It equips the leaner with communication skills that ...

Business

All three news stations have same comment and reporting. However, the difference lies in the manner they present evidence and arguments.For MSNBC, it has the ability to draw reactions to news events and use angles that can affect the audience in terms of delivering major national stories or the tragedies that occur in the community (Rich 5). It seeks to look at the local angle by presenting facts and evidence to prove the truthfulness of the story to convince the audience. This network can back up their story by providing credible and trustworthy witnesses to make their reporting more ...

I believe that Martin Luther King’s speeches are more convincing because his use of logic appeals to a wider audience. He also makes convincing arguments that appeal to the emotions and logic of everyone not only those that are religious. Malcolm X’s speeches also convince the audience effectively but use far more confusing logos and many more emotive words. Martin Luther King seems to be able to make arguments more succinctly.
Malcolm X is a well known black preacher and activist and makes strong moral arguments in his speech. He has a vested interest in changing things due to his ...

In my opinion, I agree with the article “Two Ways a Woman Can Get Hurt”. According to this article, ads and violence are two ways a woman will get hurt; the article further indicates correlations in these two articles. At some point in the article, it states “the woman is rewarded for her sexuality by the man’s wealth, as in an ad for cigarette boats in which the woman says, while lying in a man’s embrace clearly after sex,” “Does this mean I get a ride in your Cigarette (459 – 476). Jean Kilbuorne talks much of degrading acts against women in ...

Introduction

On April 19th, the famous play ‘Marat/Sade was staged at one of the local theatres. Those who attended including myself agree that it was indeed an exhilarating experience. It contains another play within it. Marat/ Sade were first penned down by renowned playwright Peter Weiss in the year 1963 and was first written in the German language before being translated to several other global languages.
The play forwards a question to the audience: Is lasting change achievable through revolution? As mentioned earlier, the play is actually a play within a play. Its setting is in the 19th Century France where the ...

Marat/Sade is a film directed by Peter Brook and is based on a play by Peter Weiss. This film can be described as a play within a play. Originally a stage play, the director adds the techniques of cinema. This is important in identifying the difference between directing a film and directing a stage play. While a film director has the power of forcing the audience to see what he or she wants them to see, a stage director does not have this power. The theater provides an experience whereby the audience can look at any place or part on the stage. However, in the movies, it is ...

I, and I suspect many others; tend to think of language as the biggest barrier to communicating in another language. What I found most surprising about the article was the realization that language can sometimes even be a barrier for communication since it can lead to misunderstandings as would seem easy to happen, as Patricia Hagen’s article “Teaching American Business Writing in Russia explains, between a high context and low context communication cultures.
The lack of documentation in business transactions depicted in Hagen’s experience was shocking. But it made more sense when it was explained that this was ...

A Reflection

Arguably, a product passes various stages before reaching the consumer. As a matter of fact, it passes many stages and personnel before becoming a final product that is ready for consumption. The primary message that the author is sending to the audience is about the back end of innovation. The author what the audience to comprehend on the process that a product of a service passes through after an idea has been found, designed as well as developed. In this case, the crucial message is to focus on the stages that a service of product passes, which include marketing, manufacturing, field support, logistics, as well ...

Article review

This article review provides a comprehensive description of the author’s strengths and weaknesses in various aspects of scholarly writing. The author opened the paragraph with a clear and simple statement that is instrumental in introducing the subject matter. However, he fails to offer a captivating introduction to the statement in the sentences that follow. Moreover, the adoption of titles that cannot be justified for the personal computer fails the threshold required for scholarly writing. The opinion of the writer is lumped into a general statement. This makes it hard for the leader to decipher the intricate details of the paragraph. The quality ...

This paper mainly highlights on the use of cinema sound as text in the production of films. It aids in the multi-dimensional understanding of the image analysis and sound production analysis; in the cinema films. The article places interest on the extended use and importance of borrowed instrumental music in the creation of cinema sound. The usage of symphony sounds borrowed but highly contrasted from instrumental music showcase the difference in the definition of film sounds and music in overall. All of that is aimed at reviewing and analyzing the physical phenomenon called sound.
In this perspective, in ...

Morality is essential to the stability of a nation or an organization. In fact, lack thereof leads to the development of uncertainty among individuals and this situation compromises peace. With this in mind, it is worth acknowledging the fact that David Foster raises his ethical concerns about the consumption of lobsters. Precisely, he does not present his argument in a way that castigates this action. Rather, he poses a question that challenges one’s emotional and logical appeal. He mentions, “Is it all right to boil a sentient creature alive just for our gustatory pleasure?” This statement forms the ...

1. Do you think Obama’s use of nonverbal communication in his address was effective? Why or why not?
President Barack Obama’s use of nonverbal communication in his inaugural address was a very effective tool in his speech. The choice of words is indeed very essential but more so in a book where the reader is at all liberty to read and understand the material at his pace. When it comes to addressing an audience especially a large one, nonverbal communication is what helps to retain the interest of the audience. Obama’s speech contained an excellent control over the ...

In 399 BC, one of the greatest ancient thinkers, Socrates, faced the trial upon the accusations of his corrupting influence on the Athenian youth, rejection of gods recognized by the Athenian state and invention of new gods. In the course of the trial, the philosopher was given an opportunity to defend himself, and his speech interpreted by Plato under the title Apology has survived until nowadays as a prominent example of rhetoric and argumentation. Socrates moves from explanations of his actions to critique of the values and misconceptions of his accusers (particularly, Meletus). Although one would expect a person ...

A Reflection

Arguably, marketing has taken another perspective due to the presence of internet, advancement of technology, and social media. The author’s primary message to the authors concerns the response that organization and those responsible in analyzing the changes in the marketplace should take. The information found on the internet should be interpreted and analyzed critically before implementing it in an organization. It is always crucial to assert that the consumer is always a rational individual, and organizations should know that the consumer has access to the information they are facing.
Certainly, the author intends to pass this primary message ...

The performance quality is affected by social behaviors. The paper was carried to come up an answer of how daily social skills, social behaviors during ensemble practice, and the evaluation of music ensemble performance. 64 out of 68 female music majors responded to performance questionnaires created for the study entire. To assess the causal model of the relationship among social skills, social behaviors during ensemble practice, and the evaluation of group performance, it works employed structural equation modeling. The scores for social skills, styles of handling interpersonal conflicts, and leadership, the scores and social behaviors during ensemble practice revealed ...

Philosophers do not contemplate about acting using a theatrical perspective. According to Judith Butler’s article “Performing Arts and Gender Constitution”, the scholars utilize a discourse that surrounds the “arts” that adopts associative semantic definition with the approaches of acting and performance. The arts are dictated by the phenomenology tradition that portrays the social agents of reality such as symbols, gestures, and language. Under the phenomenological tradition, gender also emerges as a factor that characterizes the arts. The identity constitutes of a stylized consistence in the arts. The sex is actualized through body stylization; therefore, it should be understood ...

The process that I have been undertaking in writing the two texts is that of assessing the text that the author has with the audience. Rhetoric analysis is the process of analyzing text and getting the point of view of the author and trying to assess the gaps that are found in the text. This process helps the readers understand the subject that is being analyzed even better. It brings out the issues that are missing and, in the process, makes the understanding of the text clearer. This process is important in understanding the text that is under review. ...

Over the past few decades, interracial relationships and racist has been an issue in cinematic representation. In America, race relations have continued to influence discrimination varying from social experiments to legal legislation. Courtney is in a position to disclose how the film industries have contributed to interracial relations and racist.
In order to deal with the issue of construction and obfuscation of interracial pairing in films, there should be established restrictions on the film’s spectacular narratives of sex gender and race. The retraction of interracial pairing indicates how identity and difference is spread in the United States. For ...

A Reflective Writing

The primary message of this article is that the authors want to teach people how to cheaply innovate without beginning from scratch. The authors gave an example of Rain Bird business. This business is similar to so many other businesses. It is involved in the making of sprinklers and other irrigation systems. The message of the article informs readers that in order for a business to continue growing, it must introduce fresh offerings in the market, which appeal to the diverse needs of the clients (Lance, & Scott, 2011). It is thus good for any company to look for ways in ...

The performance of arts communicates different messages to the audience through the fusion of dance, song, gestures, music, and speech. The actors translate experiences drawn from imagined or real events to the listeners. The theater is depicted as a place where performers can present the stories or songs live on stage. Antonin Artaud, James Morgan, and Julia Kristeva evaluate the harsh and frightening aspects of the arts that awaken people senses and hearts. This essay provides a depiction of horror and cruelty in theater from the perspectives of Artaud, Morgan, and Kristeva.
Atraud and Morgan notice the devastating fact ...

Performance review

The performance was meant to entertain the persons who visited the Jazz bar in Toronto. The entire performance was entertaining as it involved a live musical performance with a live band present that adds the taste. The use of a mixture of instruments played live on the stage rather than recorded beats and sound track creates the perception of originality to the listeners. The performance has good beats and sound track. The person on stage is also lively thus transforming the power to the audience who enjoy the band from a distance. Additionally, the venue chosen for the performance ...

In his book information and the Crisis Economy, Herbert I. Schiller contends that the current proliferation of information activities and increasing sophistication of information technology they demand are the result of efforts to control the political, economical, and cultural strains produced by a general crisis in the world market system. This is a review of chapter seven of the book ‘The prospect for democratic communication.’ Schiller opens the chapter by stating that the communication process could serve constructive motives if it could draw the attention of people to the problems they face as well as offering a channel for the presentation ...

In today’s information age, more and more details about people’s personal and professional lives are available than ever before. To that end, many people have concerns about how that might affect their lives and futures; how much do we want others to know about us? In Erin Moriarty’s “Did the Internet Kill Privacy?”, the journalist discusses the dangers and pitfalls of having personal information about yourself online, and how it affects one’s academic and work lives. Meanwhile, Rhonda Savage’s “Facebook: Fired Up or Just Fired?” takes a more even-handed approach to the Internet, showing both ...

Introduction

The Chinese people experienced eminent growths in terms of art and their culture between the period of 950-1200 AD. There were many developments in music, philosophy, literature and visual arts, which blossomed due to printing activities, hence making the Chinese culture spread to other regions. Among the major contributors towards this growth are the Song, Ming, Qing and Yuan Dynasties, which did many paintings and poetry to reflect further their culture 1. These works of art were exhibited for viewers during religious and other seasonal activities, an event that made the Chinese appreciate their culture. At some point during ...

Article Response

The role of the media (radio, television and cable television) was believed to educate and entertain their audiences and when cable television took over from broadcast television, there was an aura of expectations that television viewing was moving in the right direction. Sadly, that didn’t happen. Banet-Weiser, in ‘The Success Story: Nickelodeon,’ discusses the role of media in the civilized world. In what was construed to be the advent of technology that would touch the sentiments of the public, cable television became the puppet of advertisers.
In discussing the topic, the author takes the reader through the ...

- Quote what you take to be the author’s thesis (using proper citations), and explain it in your own words. (10 points)
Here the author seems to like the idea of human exposition. He thinks that it is a good idea for exhibitions to be put up which demonstrate the costumes and ways of life of people from different cultures and different eras. The world exhibitions tend to increase the exchange value of commodities. These in turn create a framework in which the commodities’ intrinsic value is eclipsed. They open up a fantasy world that people enter into in order ...

Part 1. General Response

Part 2. Paragraphs and Sentences
The revised title “Significance of the Rhetoric Aspects from a Petition: Allow Open Carry of Firearms at the Quicken Loans Arena during the RNC Convention in July” conveys the specific content of the essay.

Verbs

These are the most ordinary verbs used in the essay:
That being said, since the petition was designed to cater to this specific audience, fallacies pertaining to ethos were used by the writer, assuming that they would generally accepted or fly under the radar due to the audience’s shared political views.

Ethical rhetorical errors which were used include dogmatism and false authority.

Although they would help each of them to ...

Although some critics despised melodrama for its emotional exaggeration, it is undeniably true that both classic culture and popular culture have somehow applied the characteristics of melodrama as emotional rhetoric. The purpose of this paper is to establish empathy between the emotions of the visual image and the audience. Moreover, another purpose is to serve as either authority or the artist’s livelihood. For example, the religious art during medieval times sought to make people cry over the suffering of Jesus with the elements of horror and pity while the religious art during the Renaissance sought to deliver a ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour.
The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

Introduction

Facebook is widely known social network tool that is used by different users for different purposes across the globe. Facebook attracts 845 million users globally. These statistics shows that; there are more Facebook users in the entire globe, and these users use the social network tool for different functions. Facebook attracts individuals as well as corporates to reach out to the outside world. These functions include; marketing, relay of important information, and enlightening the public about some life based issues.

Marketing through Ads

Facebook group allows users to use the site freely. It has free entry, free exit policy that does not ...

Article Review

Abstract
This paper presents reviews of three articles, “Disentangling the Web” written by David Dunne and “Storytelling to Sales” and “The Right Content at the Right Time” published by King Fish Media. The first review focused on the significance Web 2.0 as it embodies the very foundations of marketing namely understanding customers and developing long term relationship with them. The second article review talks about the need to consider where the customers are in the buying decision making process in establishing the right content to accomplish the marketing objectives of the company. And the third review deals with ...

A Reflection by

Arguably, innovations have tremendously become part of the organizational development. As a matter of fact, organizations are fully taking advantage of the coming principles that are related to generational innovation. Right now, innovation has never been out of style, it has always been at the peak of organizational definition. The philosophies and tools are two different issues that are different today. The author primary to the reader is related on innovation, whereby the author elaborates on nine key opportunities of innovation management 2.0. Moreover, the author wants to elaborate on the experience, ideas, knowledge, as well as judgment of employees ...

A Reflection by

Undeniably, with the advancement of technology, changing trends and consumer behavior, marketing is become one of the complex field. For many years, marketers have been in continuous adjustment to an era of profound customer engagement. Competitions are tremendously increasing due to unavoidable changes; hence, many organization are becoming more committed on customers engagement and working towards redefining marketing organization. In the past, marketing was only the work of marketer, but in this era, marketing has become an affair of all the people in the organization. The authors are informing the audience on the how marketing should be the activity ...

A Reflection by

Marketing in this era is the backbone of successful business and organization. Building a best-run marketing organization entails incorporation of various factors. Actually, companies in 21st century judge the successfulness of marketing on the ability to drive the demand of both the consumer and the marketers to achievement of profit growth. Certainly, profitability and growth objectives are becoming very challenging for organizations. The primary message that the client is sending to the primary audience entails understanding ways of developing a successful marketing organization. In fact, organizations need to follow a certain path in order to establish a favorable business outcome characterized by profitability ...

. Title
This was a research article focusing on internally and externally networked organizations. The article outlines the impacts of social networking on the companies as well as the employees.
2. The primary message the author is sending to the reader.
The survey findings showed the improvement of the company’s financial performance and market share if they deployed social technologies through integration into the employees’ work processes. However, some companies do no reap from using social technologies because they do not put in enough effort to achieve the benefits. Those companies that put in fewer efforts than ...

Ignoring trends, Elie Ofek and Luc Wathieu

A reflection by Tamim Alruqayb

The authors of ignoring trends are sending a very crucial message to the reader. They begin by saying that the ignored trends could shake up a business. This very strong statement leaves everybody wanting to discover what the mentioned trends are. The authors go ahead and give the surprising new things that can affect the product strategy. The authors concentrate more on the digital products and services and say that the products play a big role in every day life of the consumer. The authors do not forget to mention that the great recession has made consumers more ...

Marketing is everybody’s Business, George Gresham.

A reflection by,
The main essence of the Jacksonville business journal called marketing is everybody’s business sends clear message to the leader. The author wants the reader to know about marketing, which he believes is the least understood business discipline. The author wants the reader to understand that marketing is not exclusively for the marketing department but a way of doing business. According to the author, marketing begins by identifying new opportunities like market or customer needs because someone had a product idea before the product itself came into being.
The author wants companies to get the message ...

Woody Hochswender’s article “Did My Car Join Al Qaeda?” is not persuasive enough. Hochswender successfully applies imagery in the form of graphic pictures and empathetic gestures to entice onlookers to think using the same mindset as he does. He drives a large SUV that requires a ton of gas. This, he says to his audience, is his decision of transportation but it does not imply he is an awful person. His impudence is duly noted by the Virtuous One, who according to the context, demands that the USA national utilization of fuel is to some degree responsible for ...

The primary French media focus on the exploration of Quebec provincial politics, hence exploring Ottawa and the association of Canada with other Quebec interests, thus acting as foreign correspondents. On the other hand, the English media are observed to examine Quebec politics in a domestic context, while focusing on the English-speaking minority present in Quebec. The study notes that the English and French journalists are sensitive to the interests of their viewers leading to the manifestation of private broadcasts as more ethnocentric in relation to the CBC.
There are evident differences that are acknowledged by the study within the ...

Article Review

Article Review
I review such article as “Gender Flux: Transatlantic Influence on Fashioning the Cross-dresser in American Silent Cinema” by author Ricardo E. Zulueta. It has been published in the journal “The Journal of Dress, Body and Culture” in 2015.
It should be noted, that until now, there is no single view of the nature of gender. On the one hand, gender is associated with the models, which are developed for the scientific description of the problems associated with gender issues. On the other hand, gender may be considered as a social phenomenon, which is created by people in ...

In the Duke of Doubt, Kelefa Sanneh examines the rise of Chris Rock to the stardom of standup comedy and his inability to replicate the same success in the film industry. Sanneh is fair in the assessment of Chris Rock because both positive and negative aspects of his successes and failures are examined in the article. The article is useful in understanding the personality of Chris Rock and the influence of his personality on his choice of profession.
For example, Rock is an extrovert and scores highly on extraversion (90th percentile). He is sociable and lively. He is not ...

Wang Yun’s play A Dream of Glory; talks about a woman who wants to become a man and display his powers before the world. Wang Yun, a Chinese dramatist of the eighteenth century, could have been influenced by a number of incidents that took place in China during the century. The patriarchal system must have played a dominant role in eighteenth century China where men had all the liberty to choose the life they wanted while women were confined to domestic roles. As the name of the play signifies, A Dream of Glory can be juxtaposed to the glorious life of men, and ...

Jennifer Conlin, writer of “The Freedom to Choose Your Pronouns,” explores gender fluidity in teenagers and college aged students. She asserts that this is just another way teenagers are trying to go against the grain, but she also pairs this with showing that this is not just an American trend. During an interview, she recalls an individual’s example of gender fluidity by saying, “Maybe one day you wake up and feel more like a boy.” While this does not quite define the complexities of gender expression, it is one example that is easy for the general public to understand. ...

introduction
Erick Swenson lives in a totally different and advanced age than Jean Watteau. With sophisticated material and knowledge, his Untitled stands out owing to the mathematical and creative skills employed to create the object. On the hand, Jean Watteau lived in the 18th Century when less quality material was available and the culture and demands of the public at the time, focused on exciting love stories rather than balance in the photo. Art that involved humans attracted more attention as they identified the object with their myths and beliefs (Warren, 3). Both Frenchwoman Jean and American Swenson artists ...

The article ‘The theory of moral sentiments’ depicts and provides illustrations of the sentiments and feelings that people have in different situations and when dealing with different individuals. For example, the feelings of sympathy, pity and compassion where people generate emotions and feeling for the misery of other people. This sentiment depicts the human nature of passion for others and it is among the common laws of the society. Therefore, human beings have the fellow-feeling when others are facing misery. The fellow-feeling corresponds with the feelings of gratitude towards faithful friends who did not depart a person in their difficulties. ...

Metaphors effectively convey the message about intertexuality because a reader’s understanding of the context of the words used by the writer produces the overall meaning of a written work. When the writers use metaphors, the readers are able to get the message because these words represent bits and pieces of experiences which the reader already has a knowledge of. The meaning of a text becomes fuller because of the reader’s previous knowledge. The metaphors, therefore, facilitate a greater understanding about the texts and enables the reader to enter into a discourse community. In the discussion of intertexuality, James E. Porter, through his essay ...

News reporting comes in various forms. Some may be in the form of newspaper articles, a television broadcast, or a radio broadcast, among others. Of the three news media, the newspaper offers a more direct and straightforward manner of news reporting, whereas the television and radio broadcasts are presented in a light manner in order to retain the attention of the audience. For newspapers, news are presented using the inverted pyramid style, which means the more important information are already mentioned to engage the reader at the beginning of the article. Thus, if a reader finds the article engaging, the tendency is for the ...

- In order to be able to answer the quiz questions one should know that the speaker should employ attention grabbers (attention materials) in the introduction of the speech as a tactic of gaining the listeners attention. Some of the attention materials include the storytelling (factual or hypothetical illustrations), asking questions (rhetorical or overt-response), provocative statements, quotations, arousing curiosity, using demonstrations, and using incentives to listen (Gregory 220-223). A poor introduction fails to capture the interest and attention of the audience while a poor conclusion would reduce the effectiveness of a good speech (Gregory 218).
After garnering the attention of the ...

Introduction

The Doritos goat commercial from the 2013 super bowl was among the craziest commercials in the 2013 super bowl competition. It attracted many viewers and many were left cracking down with laughs and shouts since the commercial was a very funny one. The number of people who viewed it seemed to increase in a large number as days passed by. In the Doritos goat commercial, there is a man who decides to purchase a goat from the market. After he buys the goat, he brings it to his home.
The man decides to show love to the goat by giving it his ...

Advertising as an intangible asset

The article Advertising as an Intangible Asset and the Value of a Multinational Corporation by Anse Balas and Halil Kaya is an investigation of if investors identify advertizing as an important intangible asset. The article set to expound on the effect of advertizing account change announcements and new account announcement on share holders’ wealth.
This article is mainly directed to the management of Multi National Corporation. It is especially targeting the advertizing departments of these Multi National Corporations. The managements of Multi National Corporations are responsible in ensuring that the value of stocks in the market remains stable to ...