Marketing Book Reviews Samples For Students

Abstract

The following paper is a summary of the book “Globalization and its Discontents” by the Noble Laureate Joseph E. Stiglitz. This book talks about how globalization has failed to achieve the economic equality it was meant to produce, enumerating the faults in the working of the International Monetary Fund, the World Bank and the World Trade Organization and what steps they must take to put reformed policies in place such that both developing and developed nations can benefit from their respective economies and free markets
Keywords: International Monetary Fund, finance, economy, free markets, World Bank

Introduction

The world is ...

According to Michael, “Flash Boys” is all about how another group of venture firms has schemed with the financial firms and the stock traders to utilize sophisticated programming calculations to skim pennies. The group skim money from the genuine financial specialists who give value cash flow to the economy. Michael narrates a story through diverse cast of characters who come to comprehend this cutting edge scalping operation, and attempt to do something to defeat it.

The ethical champion in Flash Boys is Brad Katsuyama, an exceptionally well-paid stock merchant at the Royal Bank of Canada, who evaluated that the ...

Introduction

Elaine Kamarck seeks to explain the bureaucratic approaches in keeping with the information age economy. This argument, although it seems illogical, stems from the assertions that have risen from political leaders that suggest that the government in modern days has shifted from being the necessary solution to becoming a problem. Such statements will not be taken lightly by citizens who look up to the government to provide solutions to the many problems they face. One man who is against such an opinion is Kamarck. Largely, Kamarck supports the endeavors that the government takes in order to make the citizens feel ...

Dale Carnegie’s Suggestions Related to Marketing

Dale Carnegie, through his famous book on building relationships, advises marketers to deal in an effective way with customers to win their minds. He puts forward certain simple principles that marketers often fail to use in their day to day interpersonal relationships with customers and fellow team members. The fundamental technique of handling customers, according to Carnegie, is avoiding criticism. Since the resentment caused by criticism disheartens others, a marketer should desist criticizing a customer or a competitor. For example, if a company openly criticizes or condemns a competitor, its action cannot harm the competitor in anyway. Instead, it compromises its own image and ...

The book “Google AdWords for Dummies” written by Howie Jacobson, Joel McDonald and Kristie McDonald published in the year 2011 by John Wiley & Sons is one of the unique books that maximizes the AdWord campaign when compared to other books of the same genre. The authors describe how one can make money the right way by using the AdWords. The book not only allows fine geographic targeting, but also allows the advertisers to edit, pause or delete the ads in real time whenever required. The authors included tips and techniques that enable to improve the advertising return on investment ...

“Blink” by Malcolm Gladwell

In the book “Blink,” Malcolm Gladwell, one of the famous journalists, intends to share the results of psychological research to prove the importance of cognitive thinking in human beings. The book explains the way humans think within a blink of an eye, which is quite difficult. Gladwell explains about rapid cognition, which refers to snap decision-making. He convinces the readers that the snap decisions may be good or bad when compared to the conclusions. Gladwell identifies the circumstances where rapid cognition results poor outcomes. He also analyzes the ways and means to improve the results produced by rapid cognition. In ...

Business

Review: Hot Button Marketing
Hot Button Marketing, written by Barry Feig, focuses on the intricate and complex subject of consumer behaviour. As a specialist in the subject, Feig reproduces some of the finer points of consumer purchase behaviour that he managed to observe and develop through his innovative marketing strategies for organizations across the globe. He quotes a number of multinational organizations, such as Colgate-Palmolive and American Express, to name a few, that benefitted from his strategies. This clearly vindicates Feig’s mastery over human buying behaviour.
The book; Hot Button Marketing, provides a comprehensive evaluation of human behaviour by listing ...

WACC helps the investors decide whether to invest in a particular company or not. It shows the minimum rate at which the investors will earn on their investment. It is the income or value addition that the investors will earn at that specified rate. If the company’s rate of return is higher than WACC, it means that the company is creating value and it is beneficial for the investors. WACC can be calculated as :
WACC = (E/V)Re + (D/V)Rd(1-Tc)
Re = cost of equity
Rd = cost of debt
E = market value of the firm's ...

Pharmaceutical companies are currently discouraging and barring access to generic drugs in the marketplace. The most affected are the big pharmaceutical companies as they all oppose the issue of marketing the generic drugs. They raise this issue because they have the ability to control the market place.
The big pharmaceutical companies in the United States are capable of producing popular drugs in the market place. These drugs have long term manifest of the business offering them exclusive privileges to sell and market their drugs. They are even privileged to hold the business for more than twenty years. Similarly, ...

English

According to McChesney, the conventional wisdom refers to the quick development of impressive new technologies and sophisticated markets that provide the people what they look for. In addition, such developments motivate them for the economic growth through the information. He gives an example of the British media which is dependent on the market for the media regulation. The deregulation normally attributes to the process of commercialization .

How does McChesney respond to this?

He criticizes the role of the US government for retaining its monopoly in terms of control of media. He mentions that the aim of profit maximization through the journalism has affected the role ...

Music education plays an important role in the retention of elementary school students. This is by improving the progression of students’ retention in the elementary schools and states the ways and factors of retaining a student in elementary school.
Music education improves students’ retention in many ways which are included in this book. Some of these factors are the reading performance, effectiveness of the administration and promotion.
One of the important factors improving student retention in elementary school is the student’s performance level for reading. According to this book, this will be done through class work, observation, ...

Question 1

- Strategy as a plan is viewed as a long-term approach that will be used in adopting and solving a problem, in order to determine the future direction of the enterprise, it is important to understand its current situation and all the possible means by which it can use to attain particular goals, planning is a fundamental part of the strategy formulation process. Strategy as an action is the action plan by which firms develop to build, improve, and safeguard their competitive advantage at every operational stage. It also gives a version for using competitive uncertainty; to enable the firm grow in the desired ...

Introduction

The Bottom Billion is a short book that addresses contemporary issues in the world today. Collier looks at the main problems causing Poverty in Africa. He contends the traditional definitions of underdeveloped, developing and developed countries. According to the author, poverty is only a fifty eighty countries. To resolve the problems in the third world countries whose inhabitants make up the bottom million, countries should resolve corruption, improve infrastructure and governance practices. He argues against the imposition of radical changes by the developed countries on the third world countries. Collier focuses on the problem facing the African countries and relates them ...

Book Review No One Would Listen: A True Financial Thriller

Summary of the Book
Harry Markopolos introduces the book to the reader on the accounted date of December 11, 2008. December 11, 2008 was a crucial day Bernie Madoff was arrested. Madoff was arrested for creating and running a Ponzi scheme. The Ponzi scheme was the largest in history of United States. Markopolos makes sure that the reader comprehends the revelations by incorporating a short story of a man in a plane. The man is shocked by the streaming exposures on the CNBC. The man reveals to his wife that they have lost millions of dollars they had invested with Madoff. However, the ...

The main theme for the book entitled “The Spirit Level: Why equal societies almost always do better” was about how inequality can affect even those who are not well off. This information is vital for someone in the planning profession because the economy and the labor force affects the job outlook as well as the other important factors in a certain area. The book was well written and was done with extensive years of research, not focusing on only one country, but doing a case study on many. When it comes to someone from the planning profession, it is important that ...

GMO is the abbreviation for genetically modified organisms. An organism is said to be genetically modified when there is alteration of its genetic constitution through genetic engineering methods. Micro-organisms such as mammals, insects, fish, plants, yeast and bacteria are some of the organisms that have been genetically modified in today’s world. Monsanto is one of the major companies that involved itself in the production of GMOs and it also controls the biggest and widest share of market of GMO crops in the world . The following are some of the products that Monsanto produced. Firstly, they produced RoundUp soy-beans ...

If I had the resources to buy consumer data based on internet purchases, it would be supreme that I verify that the information will be useful in reaching out to the target market. Data on their spending patterns, their likeliness to be interested in purchasing a product similar to ours. I would also consider the circumstances that led to the acquisition of such data. Many consumers are sensitive about their data being divulged without their knowledge. Using such data therefore, would possibly scare off a potential customer. I would also seek to acquire data of purchases made of other competing brands ...

1. (a) Define subliminal perception.
Ans (a) Subliminal perception is an old traditional system of visualization of real-time awakening, and it is nothing new. It dates backs to 1950s when one market researcher named James Viicary claimed that by using subliminal messages in a movie theatre, he manages to boost the sales of popcorn and coca cola by a huge margin. Subliminal perception is used in advertising agencies to transmit messages that cannot reach conscious awareness even if attention is focused on them. There are two methods by which messages can be transmitted. One is by using attractive visuals and the other ...

Question One

Extended Parallel Process Model (EPPM) is a theory used to illustrate how people react to fear related stimuli. In deed, the experiences of Elmer Fudd explain how effective this model can be applied to promptly influence a person’s decision regarding the matter at hand. For it to accomplish its persuasive goal, it has to incorporate the elements of self efficacy, response efficacy, susceptibility and severity. Each of these is crucial in determining the magnitude of the threat and the perception and ability of an individual to perform the desired task.
If I were to use this model to encourage ...

The future of the economy can only be created, astonished, terrified, shocked, confounded, and stunned but nobody can predict what it holds at stake. For instance, taking a reflection of the past economic events of an individual clearly justifies the argument that it cannot be defined nor can it be predicted, because he or she has encounter losses rather than profits as expected “life is uncertain, and the future is unknown.” It thus calls for a person to be conversant and to master his or her own fate.
There are many and diverse negative influences and challenges that befalls American ...

I would not have responded to Linda’s public admonition. Responding to it would put her in a state of personal defense, in which case she would seek to strengthen her case even if it meant fabricating things. Besides, it would only make me seem guilty and insecure.
The story illustrates misuse of power in various ways; for one, the head of department uses his power to undermine the assistant head if department while heeding his wife. Linda also uses her husband power to influence the department even against the will of other members of the department. This is a ...

Book review

Aakers book Building Strong Brands is a work that builds on the growing recognition of the role that image and marketing play in international business. Beginning by defining a strong brand as being directly associated with brand awareness, the development of a reasonable hypothesis is developed (Aakers, p. 10). The presence of a strong brand equity position will benefit every level of industry including reducing associated marketing costs, positive brand associations, increased perception of quality and a much higher overall awareness of brand. However, the quest to build a strong brand is full of liabilities (Aakers, p. 27).
Associated issues that are common in the building a brand ...

Part 2

Rodrik portrays globalization as problematic and continues to claim that it leads to a problem of triangulation. He asserts that the countries cannot pursue all their internal activities without external interference. This is a case of a trilemma where nations are unable to afford national autonomy, democracy and economic liberty at the same time. This is because trade affects the internal structures of countries and also exerts political influence in the countries administrations.
Globalization has suffered many hitches since it was introduced. The author cites the collapse of the gold standard of the 1914 due to economic problems. This was because ...

A Capitalism for the People: Recapturing the Lost Genius of American Prosperity

- Introduction
The book A Capitalism for the People is written by Luigi Zingales who is an American economist and currently based in University of Chicago as a professor of finance and entrepreneurship. Born in Italy, 1963, Zingales moved to United States in 1988 with an assertive passion that the economy of a country should not only benefit the big businesses rather it should be focused on the good of an overall market.
‘Capitalism for the People’ is a philosophical, moral, ethical and a monetary account of the current state of US economy. It articulates the author’s conviction that a country’ ...

The Big Short is a text by Michael Lewis. It is a piece of nonfiction that deals with the financial crisis of the early 2000s. Lewis examines a number of the most important issues and players in the financial crisis, looking into the major reasons that the credit and housing bubbles burst; Lewis takes a slightly different approach to the issue, however, because he is heavily concerned with the personality of the individual who bets heavily against great odds, as some financial analysts did in the time leading up to the financial crisis and the burst of the housing and credit bubbles.
...

Research Paper Outline

The design of this book enables a reader to gain as much or as little information as they want due to its organization into chapters. This is also enhanced by the fact that the book does not have continuous chronological flow from chapter to chapter; therefore a reader can skip to any chapter or topic of interest. It can also be used for quick reference purposes due to its design therefore it does not pressurize its readers to master all its content.
Another unique feature of this book that sets it apart from other ad word books is its parallel ...

Leadership is an attribute of a person with the capability of organizing a group of people or workers for a common goal or objective. In leadership, power pays less influence as compared with the influence. Leaders are visionary, with viable ideas and strategies aimed at achieving a given set of objectives predetermined in the activities. In today’s management leadership plays crucial roles in influencing the managerial processes to be adopted by an organization. Without key strategies of motivating workers or influencing them for a common mission, the organization performance trend is likely to be in a decreasing trend. Leaders in an organization are required ...

Book Review: Fashion Buying.

The author’s main concern is fashion buying process, namely, buying clothing, footwear and accessories. A significant part of the book is devoted to the UK fashion market research and its current tendencies. It also includes an outlook for job in the sphere of fashion buying, forecast of sales volume and commercial success within the market.
The author’s manner of wording is simple and clear, the chapters are well-structured, and the arguments are well-supported with the evidence of buyers of different levels working for well-known fashion companies including Vogue, Calvin Klein, Prada, Harvey, Nichols, Wal-Mart, Collezioni (Goworek ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

The Rise and Fall of Long-Term Capital Management

Bestselling author Roger Lowenstein masterfully tells the story of Long-Term Capital Management – one of the most illustrious hedge funds of its day. A financial market power that made Merrill Lynch’s “thundering herd” seem like a bunch of noisy kids at its heyday, today LTCM is a case study of greed, hubris, and the marriage of academia and Wall Street. If you have ever wondered how top scholars and Nobel prize winners, who are on the cutting edge of human understanding of the workings of financial markets, would perform as hedge fund managers, the story of LTCM gives you the answer.

The Rise of Long-Term Capital Management

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