Blog Case Studies Samples For Students

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Digital Strategy for Marathon Petroleum
Founded in the year 1887, Marathon Petroleum Corporation is the fifth largest fuel company in the United States. The firm has approximately 1490 Speedway fuel stations in 7 different states across the United States and more than 5300 gas stations across 18 states of the United States. The primary goal of the company is creation of a greener environment while becoming the preferred global choice for oil. The digital strategy of Marathon Petroleum has a budget of USD 1, 000, 000, 000 used for creation of digital relations and ...

A briefing document to the directors of The Creative Agency on the 2012 Board Meeting

As you all know, The Creative Agency has been carrying its operations as a full service agency since you founded it in 2002. This method of operation has presented the business with a number of advantages over the years. One of them is that of being a one stop shop for clients. This means that clients have been obtaining all their advertising and marketing needs from The Agency. On the side of the clients, this saves them the effort of having to maintain a number of different agencies for their marketing and related needs. This has been a key attraction of clients to your ...

Communication

Activewear market continues its growth of the ‘athleisure’ trend. More and more customers are ready to adopt a healthy lifestyle. It is not strange to see a person wearing gym clothes beyond the gym today (Petro G., 2015). That is why all sportswear companies are eager to change their marketing strategies in order to meet the expectations of their customers. Lululemon was one of the first companies to see the opportunity to sell activewear. But they were not the only one. The main competitors of lululemon are Nike inc., Gap, Under Armour, and Victoria’s Secrets who entered the ...

Introduction

In managing or starting a business, there are a lot of things that must be considered. If an owner fails to address at least one aspect of managing a business, there is a good chance that a chain reaction will occur and most of the time; it will correspond to the degree of failure previously made.
This paper will be a compilation of results from an interview conducted with an entrepreneur from Morocco who is an owner of a profitable firm manufacturing diaper as well. Certain areas like his reasons for starting his business, his motivations, the strategies he used and the approaches he utilized ...

Profosser

Introduction
Brand Momentum Inc. is a company that sells its services to other business to help them secure a foothold in their respective industries by showing them how to effectively market their products. BMI serves several major clients, though they are seeking to expand their cliental base through marketing. The options available to BMI are much more limited in scope; this is because of the difficulties associated with business-to-business marketing. BMI can directly advertise its services through various media forms, like magazines or newspapers. The company can also employ new media outlets to market the product, such as LinkedIn ...

Website: http://www.keuriggreenmountain.com/

Industry: Produces and sells coffeemakers, specialty coffee, and related products (teas, hot cocoa, among others).

BACKGROUND and HISTORY
Green Mountain Coffee Roasters was created in 1981 in Vermont, as a small specialty coffee roaster, which expanded rapidly in the next 20 years. The company acquired the brewing-machine maker Keurig in 2006. It was a publicly traded company from 1993 to December 2015, when investors led by JAB Holding Company acquired GMCR for the amount of $13.9 billion (Yahoo Finance).
GMCR describes itself as a “personal beverage system company revolutionizing the beverage experience through the power of innovative technology” (Keurig Green Mountain, Inc.). Their portfolio is comprised of 80 brands and more than ...

Internal Evaluation Analysis of Tesla Motors

Internal Evaluation Analysis is an important aspect that associated with an organization, and it usually represents the Strengths and Weakness of an organization. The Strengths and Weaknesses of Tesla Motors are as follows (Blog.trejdify.com, 2013)

- The foremost strength of Tesla Motors is that they are the one who invented the full electric sports car, with the name of “Roadster”
- The company has a strong supplier base, like the other car manufacturing companies for e.g. Toyota (Mbaskool.com, 2014)
- Tesla Motors have a great technological expertise in the area of electric transmissions & driven bullet trains
- Tesla Motors ...

(INSTRUCTOR NAME)

Introduction

Netflix is considered one of the most successful e-commerce ventures. Starting from 1997, when the video rental market was dominated by Blockbuster Video, the company created an alternative delivery service model that used the US Postal Service to deliver and get back rental movie DVDs from a central distribution center, thus avoiding the overheads, costs and potential revenue losses created by having individual stores in specific locations. By targeting the growing DVD market which was small then but grew rapidly to cover 37 per cent of households in 2002, it avoided competition with Blockbuster and simultaneously cut costs, ...

Science

Impacts of a Borderless Society
Breakfast: Orange juice, eggs, toast, butter, jam, bacon, tea
Breakfast: The orange juice was made with oranges from Florida, freshly squeezed. The eggs came from my Mom’s friend’s farm. My Mom made the bread and the butter was from Wisconsin. Someone my Mom knows made the jam. I think the bacon came from Nebraska but that may be where it was packaged or where the package came from (the label wasn’t very clear). The tea was from Sri Lanka.

Lunch: Burger King Hamburger, juice in a box, French Fries

Lunch: The hamburger was probably from a big containment-type feedlot out in ...

1. This case study outlines a meticulous, multifaceted process that Standard Life utilizes in order to find the best candidates for this incredibly competitive job. The human resources management strategy they are implementing in this process is highly selective and aims for the best of the best, knowing that highly qualified individuals will desire to work for them. While they do send out information to all universities to let everyone know about their job opportunities, they only send out HR staff to career fairs at 25 of the most well-regarded universities, showcasing their search for excellent. Next, they have to ...

Teamwork has become an integral part of contemporary culture at work, at schools and even at religious institutions (Cain, 2012). It has been promoted so much that in some areas it feels excessive and arises hot disputes. In my point of view current “fashion” for collaboration is related to business environment which becomes tougher every day. The need to survive in competitive market reality facilitate companies’ strive for constant improving and performance increase, and teamwork is considered to be one of the most efficient tool for it.

Working in a team provides a wider view for a problem solution. ...

Many multinational corporations have a problem balancing ethics and value maximization. However, Starbucks does not have a very large problem with it because the ethics and moral responsibility is apparent in their decision making. According to their Business Ethics and compliance statement, Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company . Since Starbucks is traditionally known for their overpriced coffee the consumer is paying for their moral choices nonetheless. However there are some examples of questionable decisions that have been reported.

Questionable Practices

Starbucks is extremely understood furthermore thought ...

The efficiency of a warehouse plays an instrumental role in the efficiency and cost savings of operations. A warehouse ideally has a loading and unloading area, order packing area, movement and storage area at the minimum (Aalhysterforklifts.com.au, 2013).
Place allocation for all inventory: Sorting, and putting the inventory where they belong is an efficient way to utilize whatever layout plan a warehouse has. In addition, proper segmentation of warehouse is an important part of layout planning. The dynamic areas like picking, put-away, should be separated from the staging area. The shipping and returns area should be entirely opposite to ...

Abstract

Prostate cancer is characterized by carcinoma of a gland in the male reproductive system and it typically develops in men over the age of 65. There is an assortment of treatment options in managing prostate cancer including: chemotherapy, hormone rehabilitation, surgical removal, brachytherapy, and external beam radiation therapy (Clinical Journal of Nursing). In external beam radiation therapy, it is essential for urologist to obtain consistency in the position of the prostate from the planning period before treatment to the initiation of radiotherapy to attain superior results. This study examines the efficiency of bladder filling and rectum emptying protocols and ...

Legal rights and responsibilities of Landlord and Tenants

Introduction
The real estate and home ownership have been a lucrative business since time in memorial. The business involves buying and purchasing of the houses. Some houses might be new to the tenants, and some might have just been renovated for instance, in the case of Roger and Larry (Stocking, 2010). Both the clients and the owner of the business are supposed to abide by some laws and instructions that govern landlord ship and the tenants. According to Larry and his client Roger, they did not check the house under the disclosure format that allows the Landlord to show ...

Introduction

Strategic management plays a vital role in the development of every organization as it provides the opportunity to the business to expand in the future. The strategic management process is also referred as the science of experimenting and formulating the long term and short term plans for the business including the initiatives with the purpose to optimize the objectives of the organization. The process is important as it is linked with the mission and vision statement of the organization/company. There is a need to supervise and amend/edit the strategies of a corporation with the analysis and demand of external ...

Delivering Business Value with IT at Hefty Hardware

Technology
Nam
The development of computers and Internet technology are great new tools that businesses probably never thought possible a century ago. But problems come with all changes in a business organization, and computers and the Internet are no different. Information technology (IT) is an important part of Hefty Hardware’s plans to improve customer service. The problem is that the two groups responsible for making the plan work are not communicating.
The staff at Hefty Hardware is starting to take sides to go to war because of a lack of communication. The non-IT staff and the IT staff ...

(Institute/University)

Introduction

A seldom noted observation device geared to monitor the movements of every passing motorist is rapidly spreading on America’s thoroughfares. “Automatic license plate readers” that are placed on police cruisers or on stationary locations such as bridges-utilize small high speed cameras to take pictures of thousands of license plates every minute. The data taken by the readers-inclusive of the plate of the vehicle, the date, time and area of the scanning-is then gathered and at times lumped together into regional data pools. As a result of these activities, innocent motorists have their private information taken and pooled into ...

Accounting

Background Information about AMD
AMD stands for Advanced Micro Devices, Inc. This company was registered publicly on May 1, 1969 and hence bound by law to file Form 10-K. This company is being involved in selling x86 microprocessors for all categories of the customers, video, multimedia and another different type of related products for desktop and laptops. This company holds a significant market share in the computer industry and also got many awards.

Financial Information Consideration by Any Company for Investors

In this competitive world, it becomes very important for a company to disclose the financial information to their investors in more easily understandable and full detailed way ...

CMN598 Rhetoric of Social Issues

12-05-2014
Abstract
Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led ...

Sony lost $177 billion when its system was hacked. The PlayStation Network became a victim of external intrusion after the Sony's PlayStation Network prevented its users to play the PlayStation 3 and PlayStation Portable. The attack took place on April 17 and April 19, 2011, that forced the company to shut down the PlayStation Network. Sony confirmed that the personal identification details for each member of at least 77 million users were stolen. The shut down lasted for twenty four days (Leo, 2011).
Sony had admitted on its official PlayStation Blog in 2011 that it was aware that the ...

Business Model of Instagram

Introduction
In the modern business world, the success of a business is greatly influenced by the Business Model adopted. A business model can be simply described as a program that details on the ways and means through which a business intends to generate profits from innovations (Slideshare 1). Instagram is an example of a business which has a well defined program through which it is supposed to make business gain (Griffin and Media para 2). Instagram as a brand is a universal online website and mobile application which allows users to communicate and store information by uploading and sharing photos and videos. The application also ...

Abstract

This paper is based on an article from The Economist published on June 1st, 2013. In this paper, I will analyze the economic policy against the credit markets fluctuations in the US and try to follow the traces of the failures in this policies due to the reactions of the martkets to this policies. The Fed and the Government implement some macro policies to stable the markets to ensure the growth rate in the US while keeping other macroeconomic variables such as unemployment, inflation, stock exchange markets, foreign exchange rates. However, people’s reaction to these macro policies sometimes ...

Environmental Studies

Deutsche Bank of Germany is a globally powerful banking and financial institution. It has been recognized in both the financial and the environmental sectors for environmentally positive actions. The eco-friendly activities include both internal and external ‘green’ actions. The Deutsche Bank’s mission statement claims that the goal of the company is to find long term financial solutions for everyone who needs financial services.
“The bank competes to be the leading global provider of financial solutions, creating lasting value for its clients, shareholders, people and the communities in which it operates.” (Mission Statement, Deutsche Bank, 2013)
Deutsche Bank ...

Abstract

This paper is my analysis of the case study, Online Marketing at Big Skinny. My discussion includes solutions to the following questions: (a) what should be the CEO's bigger priority generate new customers to the site through search engines, or focus on engaging customers through social and interactive marketing? Is it one or both? Please provide your logic and justification; (b) evaluate their Sponsored search strategy are there keywords for which you would encourage them to increase the bid? Lower the bid? Back up your thoughts with some analysis of the numbers; (c) is there a role here for content marketing/storytelling and ...

1. What is content marketing? How do brands use it in their communication strategies? What are the goals/objectives?

“owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”
2. Select a brand of your choice and identify a specific communication objective for this brand. Describe the role of content marketing in your efforts. How might content marketing be integrated in both traditional and non-traditional strategies of this brand? Please be very specific; identifying individual traditional mediums (particular TV programs, print, etc.) ...

Clearly state the statistic of interest and the popular source.

The statistic of interest is a report in the CNN News article “more Educated Tend to Be More Religious by Some Measures” reported on August 11 2011. It states that individuals become more religious with an increase in education levels.

Clearly state the academic journal from which the media-reported statistic originated and the author or authors who conducted the study.

Schwadel, Philip. "The Effects of Education on Americans’ Religious Practices, Beliefs, and Affiliations." Review of Religious Research 53 (n.d.): 161-182. Print.
Explain in detail, how the statistic reported in the popular media was “measured.” How did the author(s) determine “involvement with religious institutions? Did the author(s) clearly describe how data for the reported statistic was gathered? ...

Internet Technology

When a project manager uses tools for accountability maintenance a project has the best chance of a successful finish. A successful project is a project that delivers the project objectives on time. Fortunately a project manager has many tools available for use on a computer in order to track all aspects of the project and to stay in control. The most important thing for a Project Manager to do is to take responsibility for the outcome of a project. This means the project manager is accountable for the success or failure of the project at every step from beginning with the planning until the end when the ...