Restaurants College Essays Samples For Students

Executive Summary

GrubHub is a company that connects hungry consumers to restaurants in a novel way. They provide technology that allows the consumers to order food from restaurants. This abbreviated marketing plan will analyze the segmentation, targeting, and positioning elements of their company to be forward facing (Tyler). Additionally, they will analyze the product, place, and promotion tactics of the company. Using all of these elements and tactics, they will propose a way that our company can innovate in a field that is becoming ever increasingly crowded.
The GrubHub business model is straightforward, its transactional centered. They provide diners to restaurants and then for ...

Business Plan

Executive Summary 3
1.0 Introduction 4
2.0 Operations plan 5
2.1 Location and facilities 5
2.2 Business processes 6
2.3 Distribution and outsourcing 9
3.0 Organizational plan 10
3.1 Management 11
3.2 Mission 12
3.3 Purpose 13
3.4 Vision 13
3.5 Legal structure 13
3.6 Organizational chart 14
4.0 Marketing plan 16
4.1 Price 16
4.2 Product 17
4.3 Place 19
4.4 Promotion 20
5.0 Financial plan 21
6.0 Growth plan 22
7.0 Contingency and harvest strategy 23
8.0 Timeline to launch the plan 25
9.0 References 28
10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

4. Environmental Analysis
4.1. Operating Factors
Some of the common goals in any restaurant regardless of size is the desire to make money, control food and labor cost and to retain employees . A restaurant is one of the toughest businesses to run successfully because of the long hours involved, the high turnover and the relatively low pay when compared to the number of hours. Therefore it is clear that human resource is a critical operating factor. An understanding of the nature of the market is also essential; factors like market saturation and market trends are critical to operating a ...

Research Design

Ford City Mall is located along 7601 Street Cicero in Chicago south of Midway Airport. The mall was opened for business in 1965. Since, its establishment, the ownership of the mall has changed more than three times. The current owner is iStar Financial Incorporation. The mall houses 135 stores and restaurants. They include Kay Jewelers, Children’s Place, Victoria’s and Marshalls. The mall is considered as the largest enclosed shopping center in Chicago outside downtown.
This mall was chosen because it visited by thousands of people of different socio-economic status, gender and ages. Besides, the mall houses ...

Introduction

External environment analysis is a comprehensive look at the organization’s strengths and weaknesses through examining the external factors of the market. There is a wide range of external forces that directly affect the sustainability and performance of the organization. The external environment analysis assesses the level of threat, risk, and opportunity in the outside environment. It helps the organization to make effective decisions on the basis of evaluation and improve the organizational performance. It helps the management to align strategies with the company’s environment. External environment factors are difficult to handle and some factors are uncontrollable that ...

Introduction

Market study helps an entrepreneur to properly plan for his or her business plan. A review of existing business will quickly help an individual to grasp knowledge and identify any other gaps present to fill it. Further market analysis will help a potential entrepreneur to identify potential threats, how existing competitors behave and ways in which the entrepreneur can position himself or herself in the market to initiate profitability. While conducting a market study, the entrepreneur requires looking into a potential market and not the market being served so as to spot potential opportunities that requires his or her services. This paper ...

Background (Darden Restaurant)

It is the world’s largest company-owned and operated full-service restaurant company that served over 423 million meals in the fiscal year 2012. The organization operates in more than 1990 restaurants in the United States and Canada. 1961 of these restaurants are located in the United States, which is the home country for the restaurant with the main brands being Olive Garden (786 restaurants), Red Lobster (677 restaurants) and LongHom Steakhouse (386 restaurants). Others include the Capital Grille, Bahama Breeze, Seasons, eight Eddie and the Seafood Grille.
The corporation’s first restaurant, Red Lobster seafood restaurant, was opened in ...

Abstract

Restaurants have a significant role in the business, the intellectual, social and artistic life of a prosperous society. Most of the important events take place in the hotels. Having a chain of restaurant is essential because it leads to decreased production cost such as purchasing raw materials, transportation costs among others and in return, high profits are likely to be experienced. With cost reduction, the pricing of products is also low hence attracting more customers. However, before buying an existing business, it is important to carry out an environmental analysis of the firm. The most appropriate tool for the ...

Hooters Restaurant is an American restaurant chain that has grown to become a globally recognized brand in casual dining. This research paper will focus on one of its branches located at the Mall of America in Bloomberg Minneapolis. The paper will identify its strengths and weaknesses in a changing business environment. This study will also examine the current business operation state and emerging trends in the market. Finally, it will suggest ways of improving operation and cementing the business position in the future.

Hooters Restaurant

Hooters are the trade name of a chain of restaurants located in over 455 locations all over the world. ...

Business Strategy

Q1 Answer
The shakeout presented in this case is the closure of many restaurants recently due to their failure to break even in the business due to various underlying factors. In fact, many of them are filling for bankruptcy protection due to their inability to operate efficiently in the industry. Competition is one of the major threats in the chain restaurants that is posing a danger to their operations. The competition in the chain restaurant is subject to the differentiation strategies adopted by the chain restaurants. Inability to meet the quality demanded by the customers is another threat to ...

Forewords

Hong Kong, a British colony for around one hundred and fifty years, has been maintaining a distinct cultural identity even after its annexation to mainland China in 1997. Food has a pride of place in the culture of Hong Kong. One can have dim sum, hot pot, fast food, and rarest of delicacies there. Hong Kong cuisine has the influence of both the western and eastern countries having its unique style (Okumus, Okumus & McKercher, 2007). According to Okumus et al. (2007), “Hong Kong, makes extensive use of food as part of its core positioning statement” (p.253).Numerous types of meals are served ...

Should Fast Food Be Banned?

Human’s lives have changed over years and the nature of their actions. In these recent years, the cycle of life has become fast and time is almost out of peoples’ hands. The reason behind this fact is the cost of living is becoming higher. People have to work for many hours because nowadays’ life is becoming difficult. Therefore, the way of life must change to keep up with this style of life. Food was one of the main things that got changed because of this matter.New methods offood preparation were created and ways of cooking have changed mostly ...

Introduction

Regulation of the activity of the business units is not new branch of the law. In fact, the local authorities in different jurisdictions attempt to exercise control over the performance over the companies by virtue of the adoption of different regulations. However, the commercial practices shows that this activity is not always efficient due to the fact that the companies refer to the supplementary instruments suitable for the completion economic growth in the market. This implies that several organizations usually enter special horizontal or vertical agreements in terms of the competition legislation that may be prosecuted by the authorities. ...

This paper will compare two local restaurants in San Diego, California that specialize in the Mexican food industry that is native to Southern California due to the proximity to Mexico. The restaurants chosen will be El Indio and Old Town Mexican Café. The reason that these two restaurants have been chosen is that they are known as San Diego’s best restaurants for Mexican food that are publicized to many tourists visiting the area. Additionally, these restaurants have been chosen because strategically they were in the same position of turning a landmark restaurant into an establishment that was going ...

Introduction

The hospitality industry is one of the largest and fastest industry with some many exciting companies like hotels, restaurants, coffee shops, bars, nightclubs, food service, conference services, lodging, and accommodation (Caruana, 2003). Hospitality forms one of the major economic activities across the globe and is one of the highest revenue generating sector globally. As such, this area faces some challenges and competition both locally and internationally. The industry needs to adapt better marketing strategies that meet customer demands so as to survive the game. Marketing is a step process that encompasses identification of consumer needs and preferences, development of ...

Competitive Analysis of McDonald’s and Subway

It is not easy to attract customers inside the restaurants! The restaurants and large food companies are trying several strategies like increasing the variety in their menu, offering discounts, offering healthier options and offering customisation in order to attract customers and build customer loyalty. Speaking of fast food chains, the competition is pretty intense with McDonald’s and Subway holding large market share respectively. Apart from these, the market is fragmented with many other fast food chains. Price-wars, advertising across several mediums, store decor, variety and quick service are some of the factors that affect the competition in fast ...

Analysis of Fogo de Chao Service Marketing

Abstract
Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

ABSTRACT

The multinational enterprises have incorporated in their mission statement and business model the ethics and the social responsibility. McDonalds is not the exception to this trend, the company with more than 37,000 restaurants in the world have a presence in the most important cities of the world exposed to critics of citizens and non-government organizations related to the quality food and the marketing techniques. McDonalds changed its business model toward ethical behavior and to improve their economic performance.

INTRODUCTION

McDonalds Corporation is the owner and franchise operator of the McDonalds restaurant in the Americas, Europe, Middle East, Africa and ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

If its business, it has to be in the heart of everything, and Vapiano Restaurant is just about that; right in the heart of Melbourne city. Situated right amongst Melbourne’s famous laneways and shopping, Vapiano Melbourne is not just another restaurant; it is a large restaurant capable of seating over 250 people in one go. High capacity office buildings, train stations, public transport hubs, major junctions, colleges/universities around the restaurants are some of the reasons why Vapiano Restaurant chose this location. What makes this restaurant so conspicuous is that it has the palate, service, and services that outdo most ...

Our analysis describes the specifics of restaurant industry across 5 markets – CTX, Dallas, Houston, LA, San Francisco and WTX. All facilities are grouped according to their size. Restaurants with the area between 4000 and 6000 square feet are considered medium, 6001-6150 – large, over 6150 –very large. Our key findings are outlined below:
We may infer that larger size of the restaurant is not necessary associated with higher average sales. The table of Average Restaurant Total Sales by Size and Market is provided below:
According to this chart, Really Big restaurants have the largest average sales among their ...

Situation- Mario’s Italian Restaurant is a new restaurant that has recently opened in Overland Park, Ks. The restaurant is currently experiencing difficult times financially. The restaurant is slow and the owner believes it is due to the smaller size and somewhat hidden location. The other restaurants in the area are self-standing. In other words, they are not attached to any other business and are closer to the road. Mario’s Italian Restaurant, on the other hand, is located further off the road in a strip mall. The strip mall is placed behind the self-standing restaurants. Also, Mario’s ...

Discussion of the Key Trends, Industrial Strategy, and Impact on Ireland Burger King

Introduction
Early twentieth-century strategic business developments can hardly compare, with the myriad impacts and influences of the activities of major corporations today. The international economy is at once complex, fiercely competitive, and sits on a landscape filled with the unpredictability of any number of financial storms. Burger King Worldwide (BKW) as the globe's second-biggest fast-food hamburger chain, according to recent documentation, (Burger King Worldwide 2013) has grown its presence in nearly ninety countries. With its offices headquartered in Miami, Florida, BKW has led the industry’s sales in its niche of fast-food hamburgers thus accounting for 12 percent of ...

Abstract

The idea of job satisfaction or happiness is not new. In 1958, Landsberger was the first man who introduced the concept of job satisfaction with the Hawthorne effect. Even though the concept of job satisfaction was not mentioned in his studies but still it is marked as the base for the growth of job satisfaction concept.
Hawthorne effect highlighted the fact that, it is necessary to boost the employees on periodic basis in order to achieve the desired level of outputs (Johnson et al., 2001). The same fact was later on explained by Locke in 1976. It explained ...

The current reading offers critical insights on the manner in which consumers have developed an increased preference for restaurants that offer healthy foods, and nutrition information on the foods they serve. In fact, consumers deem such restaurants to be socially responsible because they address the concerns of their customers. I concur with the notions contained in the current reading in that I often have a fascinating admiration for restaurants that offer healthy diets and nutrition information regarding their diets. There is various reason as to why I patronize restaurants that provide nutritional information and healthy foods. More importantly, I adore ...

Introduction

McDonald is one of the largest food retailers worldwide. McDonalds has a chain of restaurants which are all over the world. It is famous for its burgers and its fast foods. McDonalds has matured to a large corporation and continues to broaden as it sets up more of its restaurants in various countries. The following essay shows the annual report for McDonalds.

(SEC 26)

Consolidated Balance Sheet

(SEC 28)

Consolidated Statement of Cash Flows

(SEC 28) (McDonalds Corporation Annual Report 2013)

Audit Committee Report

Dear Fellow Shareholders:
The Audit Committee is composed of four Directors, each of whom meets the independence and other requirements of the New York Stock Exchange. As ...

Introduction

There are many types of restaurants-fine dining, café or bistro, restaurant buffet, food truck- I am going to pick on the family style restaurant concept which I would like to put up in my local area. I opted to put up this restaurant because, it offers affordable priced menus. Locals from my area are not all that well off so I preferred a deal that would be suitable to them and much more pocket friendly. Its comfort, also contributed to my preference – with the non-disposable dishes and service offered by the table side. Moreover, the locals in my area are ‘ ...

The Institutional Affiliation

History and Growth 3
Marketing Mix 4
Marketing Strategy 6
Recommendations 7
Conclusion 8

References 9

Fast Food Restaurant Analysis/Evaluations Assignment
History and Growth
Kentucky Fried Chicken is one of the America's most famous fast food restaurants. It was founded in 1952 by Harland Sanders, a regular cook who had no idea his recipe is about to become popular across the country and abroad. The story tells that he scratched the process of preparing chicken on the door in his kitchen. No one can affirm that fact, however, there is no doubt that the restaurant has been demonstrating the finest traditions ...

There are many things in the contemporary world that make people addicted. It might be cigarettes, drugs, alcohol, casino, video games and even food. The United States is more than any other country in the world is associated with the high consumption of fast food and its population is believed to be addicted to junk food from such restaurants as McDonalds, Burger King, KFC, Taco Bell and others. Every town and even little village in the States has at least one fast food restaurant, and according to the recent statistics, there are approximately 12 000 of McDonalds restaurants in ...

Caring for Populations Project– Milestone 2

Assessing a community can be a challenging approach. However, this will enable the identification of essential information that will provide significant data towards addressing various issues of the community. The purpose of this paper is to complete the community assessment through the combination of community observations done via windshield survey and the community diagnosis using its demographic and epidemiological data. The involved community is the city of Keller in Texas, to which the windshield survey was conducted using different criteria such as the city’s vitality as well as the social, environmental, and economic conditions. These gathered data were ...

Rhodes is the integration of refined Greek cuisine, historic sites and turquoise seas. Only 11 days spent on the Island of Roses will bring warm memories for the whole year. This period would be optimal to fully enjoy the beauty of Rhodes, visit all attractions, and get even tan. Moreover, visiting Rhodes during winter can be a richly rewarding experience. (RhodesGuide)
It is a UNESCO World Heritage Site. You will see the architecture, which has been preserved from the sixth century BC. Made in the Greek-Turkish style, it surprise with its power and antiquity. Home Rhodes fortress was built five ...

Introduction

“McDonald’s is Chinese,” retort Bong Lee, a resident of China, regarding the international franchise. Some view McDonald’s as local part of their culture and no longer view the company as “American.” For other, the company screams “American” as the firm capitalizes on its fast service, high productivity, abundance of restaurants, and low cost. With the increasing competition in the marketplace, several American restaurant chains are attempting to enter international markets. as competition intensifies in the US, McDonald’s looks outside its borders for the majority of its profits. This papers looks into the global effects of McDonald’s.
...

Introduction

Fast food did not gain popularity overnight. The requirement for food that is available fast and thus, easily cooked has been ever present (History.com) (Whipps). When we picture the eating habits of the past eras, we see relaxed, exquisite, and elaborate dinners. However, we generally tend to think of royalty, not commoners. The farmer, the blacksmith, and the labourer might not have had sufficient time and means for elaborate repasts, and so these people probably sought food that was easily and quickly available (Whipps). Moreover, it is difficult to imagine that in times of hardship, such as during war, ...

INTRODUCTION

In ethnography, what are basically looked into are the people. This involves taking into account the relationship of the people, they must be people with the same roots. It involves researching about the different dynamics of culture. The area Seattle is dominated by different social cultural groups; this is from the fact that it is one of the posh places in Italy where people would prefer relaxing and enjoying themselves. The people around here speak majorly the Italian language and are majorly Catholics. However, there are some denominations around here; this can be seen from the churches and other ...

Statement of the Research Problem

Currently, there are a vast number of reported cases of online fraudsters who tend to break into people's systems without their consent. The threat of online fraud has an impact on operations of business in the hospitality sector. The adoption of technological advancements improves the efficiency of firms such as the hospitality industry that can guarantee them more advanced customer service and consequently tremendous profits. However, the increased use of the internet makes the hospitality industry prone to fraudsters. For instance, the Marriot Milwaukee Downtown which is a major hotel in Milwaukee, Wisconsin, faces the threat of fraudsters mainly ...

Introduction

The purpose of this documents it to provide a summary of an extensive analysis of the external environment that underpins the operations of companies in restaurant and Horeca sector in Australia and Canberra specifically. The analysis aims at outlining the opportunities and challenges of the uncontrollable environment of the organization, willing to enter the market with Italian Gourmet Pizza restaurant Marimonte in Canberra.
The analysis will look at the industry trends, competition, strengths and weaknesses, opportunities and threats for the potential business model as well as PESTEL framework, highlighting the major influencing factors from political, social, economic, technological, environmental ...

Discussion: Product Review Sites

The main advantage of these product review sites is that they are specific on restaurants. Zagat (https://www.zagat.com/) and Restaurant Engine (http://restaurantengine.com/restaurant-review-sites/) are purely on restaurants. They do not only review existing restaurants but also give information on how to start, run and grow a restaurant business. As such, people seeking information on restaurants will find almost all the information they need, and this helps to attract advertisers. Trip Advisor (https://www.tripadvisor.co.uk/Restaurants) has diversified its reach to almost the whole of the hospitality industry, and this also helps it draw advertisers and spread all related information on restaurants, popular cities, foods, ...

One of the ironies about living in one of the most prosperous nations in the world is the large amounts of unhealthy food that consumers eat, particularly in restaurants. Sodium is one of the primary culprits in the American diet; the amount of sodium in the food that we are served in restaurants can cause high blood pressure and can lead to kidney stones and other disorders. However, in addition to the restaurants and factories that pack entrees and prepared foods with sodium, there are also plenty of sources for food with moderate and even low sodium for Americans ...

According to Willbert (2012) in the article, prohibiting cigarette use in the US; very beneficial for citizens, he has noted that, there is no any nationwide federal ban prohibiting people from smoking in public places in the United States because the congress have not taken a serious concern on the issue. Therefore, most smoking bans in the US are enactments of the occupational safety and health laws, state laws as well as local criminal laws. Hence, smoking laws are not consistent but they vary widely throughout the US. Some states have not controlled smoking at all, other states have regulated ...

McDonald’s is the chain of fast-food restaurants. Its target is to make people happy while providing them tasty fast-food in the comfort atmosphere. This assay will discuss how McDonald’s realizes its target and servicescape.
It provides the food for everyone: adults, children, men and women. All people are their clients, except the one, who doesn’t like junk food. Even for this kind of people, McDonald’s has many proposals: tasty ice-cream, drinks, salads etc. One more advantage of McDonald’s is that its food is cheap and accessible. And people don’t have to wait for ...

Introduction

In the contemporary world, the rise of travel and tourism industries has shown a tremendous resilience, which has been among the main contributors to the growth of hotels real estate in various countries. Thailand is among the countries that have been significantly affected by the geopolitical tensions and economic instability. In 2008, Thailand experience violent clashes that resulted in approximately 9 percent decline in average tourist spending. This also resulted in the closure of the international airports, which consequently decreased tourists and investors' confidence. However, over the past few years, the country has experienced tremendous growth in the tourism ...

Improving Sustainability: Yum Brands

Business Sustainability is often defined as the process by which an organization manages its financial standing, social risks and opportunities. In short, sustainability is the process through which a company handles its entire business and the influence of its decisions on financial standing, community and the environment. However, in the context of this paper, we believe that this definition is more of a theoretical concept because in a more pragmatic way, sustainability is all about surviving the shocks by sculpting the organizational policies and connecting them to a healthy social, economic and environmental system.
Henceforth, in order to discuss ...

Executive Summary

The name of the business will be The Parrain, New Orleans’ slang for “The Godfather” and the catch phrase will be serving the best. The Parrain will be a Food Truck business offering a variety of cold and hot sandwiches, salads and particular healthy recipes.
Studies demonstrate that customers are requesting for healthy food that is inexpensive, available, and from convenient locations. The Parrain Truck will cater for the needs of working class, through a food truck that is portable and can venture out to diverse parts of the New Orleans City Metropolis. The Parrain Truck will give appealing and tasty ...

Introduction and situational analysis. Today, one of the current epidemics facing the world, and more so America is Obesity. Many factors lead to obesity, such as genes and family history, health conditions, medicines, emotional factors, pregnancy, lack of sleep, environment, lifestyle and poor nutrition. However, the elements that seem to be the main instigator in the rise of obesity are the latter. In today’s fast paced society, the convenience of fast food has taken precedence over preparing a balanced meal. The media and the government have also latched on to the idea that fast food restaurants are the major ...

Background

Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 mln (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed ...

Main Products and Services

McDonalds produces products that can be separated in several groups. These products are French fries, Desserts, salads, soft drinks, pork products, chicken and hamburger. Other products include salads, which are new in the business. These salads were included in the menu in 1985. McDonalds puts a lot of effort in achievement and not losing its clients. Desserts are the last groups of products in McDonalds. These include such products like freshly baked cookies, McDonald cookies, ice cream, yoghurt, Cinnamon melts and Pies. The supply of these products depends on the different regions across the globe.

Main Customers

Since the global crises, the ...

Fashion and food

1. Executive summary
The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

List of Figures

Figure 1: Simon Sinek's Golden Circle 4

List of Tables

Introduction
Subway, the world’s largest restaurant franchise, was founded in 1965 by a 17-year old college going kid, Fred DeLuca as a means of fulfilling his dream of becoming a medical doctor. He was looking for a way to earn money to pay for his college and had money only to eat burgers in restaurants. His family friend, Dr. Peter Buck, loaned him a 1000 USD and suggested that he open a submarine sandwich restaurant in Bridgeport, Connecticut. Based on his experience of eating unhealthy burgers, Fred DeLuca wanted to focus ...

EXECUTIVE SUMMARY

The Ya Kun Kaya group had many goals and aims altogether. Firstly, the restaurant wanted to expand its cafeteria to the neighboring nations so as to increase its customer base. Secondly, the organization wanted to expand its supply chain on the products that they sell to all local and foreign clients. Thirdly, the hotel business was to push for the outsourcing of human resource personnel to boost their skills and manpower (Grant, 2003). In essence, the achievement of these plans had to come in handy with follow-up strategies. The tourists, locals, and the regular orders were given priorities by ...

Individual idea

Individual idea

One can start numerous potential businesses from home or it can be based from home office. When thinking of numerous recipes you can concoct, you will get the best job you love. Home bakery makes one work at the comfort of one’s kitchen. Baking is a tradition, hobby and starting a home bakery is a sure worth of fear of unknown outcome. It requires the person who is willing to take up the risk, work and be ready for the sweet ending. The case of the home bakery is potentially enjoyable. It needs the good business ...

Psychology

Introduction
There are several pizzerias in the United States that claims to serve the best and the most authentic Neapolitan pizzas in the country. Amidst the competition for the title of the best pizza in the country, or in this case, in town Tutta Bella sets itself apart from the rest of the competition for being true to the roots of the Neapolitan pizza according to its owner Joe Fugere. Before opening his first Pizzeria in his hometown in Naples Italy, Joe received certification as a Pizzalolo and remained in Naples to refine his skills and continue with the ...

Challenge 1: The Menu

It was challenging for us to come up with a balanced menu, specifically, the menu had too many items, and most of them were not priced appropriately. Moreover, the menu was not creative. The long menu led to long ticket times, and this implied that it would take long to each and every customer (Jones, Hillier & Comfort, 2016).
This challenge was solved by modifying the size of the menu. We decided to reduce the number of dishes, and we aligned the menu with the restaurant's unique proposition. We concentrated on the menu’s layout by grouping the profitable dishes ...

China is the world largest economy and also the world largest developing country, with a population of more than 1 trillion, offers fertile ground for foreign companies wanting to set up business. Sixty-five percent of its population lives in rural areas. China has a personal saving rate of 50% of its earnings, and the economy has been quite stable for quite a long time. A company’s sustainability and success abroad, are affected by the political, legal, technical, economic, and socio-cultural factors of the host country. Both economic and non-economic policies of the host country, influences international business. (Hooper, ...

List of figure

Figure 1: graph showing facebook usage by age and gender by December 2011 5

Executive summary

Social media has a great role to play in any industry today and continues to play a key part in the consumer travel experience. Consumers need to have information on various hotels and restaurants available for booking, and the ongoing engagements while enjoying their tour. The use of social media in the hospitality industry has many impacts as shown on this discussion. The analysis focuses on both positive and negative impacts of social media on the hospitality industry. The positive effects of social media in the hospitality ...

Burger King and McDonald’s are viewed as the strongest players in the fast food hamburger industry both at home in the U.S. and internationally. They were both founded in the 1950s and pioneered the U.S. fast food market. The two restaurant chains pursue a rather similar strategy, therefore they have always been in close competition, with Burger King being the second best. They both target the family market and aim to provide reasonably priced and rather standardized products through the chains of franchises and partially through own restaurants (Michman & Mazze, 1998).
The cornerstones of McDonald’s strategy are ...

McDonald’s Corporation is the world’s largest fast food restaurant chain serving more than 48 million customers daily through a network of more than 31,000 restaurants in 119 countries around the world. The company sells various soft drinks and fast food items including chicken, burger, fries, salads, and ice cream. Many of McDonald’s restaurants feature children playgrounds and advertising targeting children, and some of the restaurants have been redesigned in a more ‘natural’ style. About 80 percent of the restaurants are run by affiliates or franchise. The corporation’s revenues come from royalties, rent, and fees paid by ...

Strengths

Shabestan Restaurant enjoys a pool of qualified staff headed by acclaimed chef Mohammad Hosseini. The success or failure of a restaurant is determined by how better and qualified their staff is. For Shabestan, the restaurant hires the most qualified personnel from all over the world to ensure that the dishes prepared are as per the quality and quantity demanded in the market.
The second strength of Shabestan Restaurant is the wide range of dishes it provides. The dishes have a Persian touch which blends with the culture of the people of Singapore. The blending of the cultural heritage within ...

Part One

Restaurants should be required to provide customers with nutritional as well as content of food information. This would allow customers to make more specific and informed decisions regarding the food they are consuming. Making appropriate decisions regarding food intake allows customers with medical conditions to be more aware of the contents of their food. It also allows customers with particular food allergies to make appropriate decisions from the restaurant menu. And, this would allow customers that want or need to be aware of the nutritional value of food being consumed. Although many Americans do partake in dining out, there ...

1.0 Introduction
The hospitality industry is growing rapidly due to globalization and the use of advanced technology. Now, the business of hotels and restaurants are moving towards expansion in different markets to increase market share and profitability of business. However, the key factor in the success of this business is customer satisfaction that can only be ensured by providing high-quality services through experts and professionals. The major issue is the availability of specialized and skill staff or employees who can provide efficient services to the visitors.
Although training and education are provided to the staff regarding the tool to ...