Retailing College Essays Samples For Students

A wheel of retailing can be defined as the process that is observed in the retail market when an originally established discount store advances its products and services in order to increase prices once it has established (Lehman, 2009). As it moves through the wheel of retailing, a discount retail business may develop into a higher end department store, leaving its former niche to be filled by newer discount businesses. Some retail businesses such as Wal-Mart have formed major representations of many businesses that have undergone the wheel of retailing for a long period. The theory of Wheel of retailing states that ...

Industry: Online Retailing in China

Driving forces of change
The innovation and technological advancements are considered as the major drivers of change in the retail industry of China. Furthermore, the preferences of the consumers in China are also found as the driving force of change in the retailing in China. The technological advancement is resulted in the trend of online retailing that is increasing day by day and the competition for the offline retailers is increasing (Lam, Li & Gong, 2013).

Relevant economic trends & forecasts

The online retail market of China has become the leading in the top markets of the world. The online industry of retailing in China ...

BUSINESS MEGA TRENDS ANALYSIS IN RETAIL SECTOR

Business Mega Trends Analysis in Retail Sector
When E- commerce was introduced as an option to conventional trading, little did the business experts know that it would grow into the most preferred business transactional process in a span of just ten years. Today technology, market forces, customer satisfaction and ease of transactions are the factors which determine the success rate of a business enterprise. These factors, also known as Mega trends are driving changes in the retail sector and unless retailers recognize and restructure themselves to build a competitive edge in the present international market, they may be heading ...

Declaration
This is to certify that the dissertation entitled “Gaining Strategic Advantage through Customer Value”, presented by me to the University of South Africa for the award of the degree of Master of Business Leadership is a bona fide record of research work which was carried out by me under the supervision of Dr Sidney Shipham. The contents of this dissertation in full or in parts have never been submitted to any other Institution of higher learning for the award of any degree or diploma.

Acknowledgement

I would like to express my gratitude to my study group members of the ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6
Chapter 3 Financial Management Policy 14
Chapter 4 Investment Strategy 18
Chapter 5 Valuation of TESCO 22
Chapter 6 Conclusion 26
Abstract
The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

The retailing industry is an area that has grown worldwide owing to the increased consumer interaction that is involved in the retail business. Most importantly, the retail industry has grown internationally because of factors such as brand management and advertising based on lifestyle trends of consumers (Fernie, Fernie and Moore 1).

PESTLE Analysis

Political Factors
Political factors influence the performance of a company such as Target. Different countries have differences in terms of tax regulation and tax rates based on the various acts of legislation in the respective countries. Additionally, a retailing business may not be viable in countries with unstable ...

Marketing Research Report for Primark

Introduction
The aim this report is to select a clothing retailer and conduct a marketing research for providing the store an opportunity to improve their sales through improving their strategies. For the achievement of the objective, the organization that has been selected as a target fashion retailing business is Primark.

Fashion retail industry overview

Industry analysis is important for organizations; it allows organizations to understand their weaknesses and strengths and provide the chance to realize the gap and capitalize on those gaps. The retailing section of the United Kingdom is an indispensable part of the economy of the UK and fashion is amongst ...

Opportunities and Risks of Investing in India

Background Information on Indian Business Environment
In India, the political setup is governed by stable democratic environment. Eighty percent of its population belongs to the Hindu community. The economy has been posting a growth at a stable rate of seven percent. On an average, starting a new business consumes approximately twenty five to thirty days. Average tariff rate in India is seven percent. The government, when it comes to procurement, give enormous preferences and favours to local firms. Foreign participation is limited and the financial sector of India is dominated by state-owned institutions.
Investment climate in India is trader ...

Trend

Shopping going social is a recent trend in retail business which involves the use of the social media to between an investor and his or her consumers to transact business.

Relevance to Retailing

Shopping via the social media involves the investor convincing willing consumers to buy the goods. In most cases, the retailer or an investor will display the products or the services he or she offers via his Twitter or Facebook page then comments about them. On the other hand, the followers interested in the products and services displayed in the social media contacts the retailer via the same media and ...

Essay

Introduction
The headquarters of Wal-Mart are located in Bentonville, Arkansas. Sam Walton, the founder of the company, launched a variety store in Newport, Arkansas in 1945. His brother, James 'Bud' Walton, opened an identical store in Missouri in 1946. Until the 1960s the enterprise was focused wholly on variety stores (Brunn, 2006). The original Wal-Mart Discount City was launched in 1962, which became the original discount store of Wal-Mart. The original Sam's Clubs were then launched in 1984, which was followed by the opening of the original supercenter in 1988. The original neighborhood market was launched in 1999. In ...

ITunes Music Store Analysis

ITunes music store is a one-stop online shop for digital contents consist of music, apps, movies and, electronic publications. The store is a division of Apple Inc. business focusing on providing contents for Apple-native devices. Consumers can purchase and download either individual tracks or complete albums from the artists of different genres. Unlike other online distribution shops, iTunes is not a subscription service or a stand-alone website, it is an entire application that is normally integrated in the operating systems and it is downloadable from the Apple store’s website. Albums cost between $7.99 and $12.99 but the majority costs 9.99 while all ...

Retail is an undertaking involving sales of goods and services from businesses to the final consumers. The main reason behind the booming of retail trade is the steady increase in disposable earnings of both the upper and middle set household. Retail trade involves the retailers and the consumers as the only involved parties in the trade circle. The retailers form a very important role in ensuring a consistent supply chain is maintained. As a trade culture, the retailers would usually purchase products in large scale from the manufacturers and then sell to the consumers in small quantities. In the process, the retailers ...

Abstract

Franchising is gaining popularity as an important tool for international expansion. It benefits both the parties involved in franchising. The purpose of the paper is to highlight the importance of franchising and understand the factors that affect franchising decision of businesses. While a franchisor uses this tool as a method of distribution and international expansion, a franchisee uses it to reduce business risk. The factors affecting franchising decision differ for a franchisor and a franchisee. The franchisor looks at its decision of franchising with a more global angle through analysis of the global market and legal scenario, a franchisee has a local approach to make an investment ...

Fashion and food

1. Executive summary
The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Introduction

This paper entails a business plan outline for an e-commerce business which will operate under the name Decca Galleria. The business entails the sale of various forms of artwork which include paintings, assorted furniture, and many other similar antique products. This entity will operate entirely as an online business, which will target both local and international customers in its operations. The business plan for this entity is highlighted in this paper, and it includes an in –depth analysis of the various components that will influence directly the success of the venture.
According to Laudon and Carol (67), the e-commerce ...

Question 1

Environmental Situation Analysis
Economic factors
The performance of a company such as Tesco depends on certain economic forces such as inflation, price, and demand of the products. Despite Tesco having worldwide stores, its success largely depends on the UK market. Hence, if the economic forces in the UK market were unfavorable, Tesco would suffer extremely. The recession, in 2008, affected Tesco expansion plans in the United States (Griffin, 2012). However, in the UK the recession resulted in Tesco enjoying the profits as it had already established successful control of its distribution channels.

Political Factors

A major factor that Tesco has ...

Strengths
4

Supporting business with technology
4
Shipping costs
4
Customer’s knowledge
4
Website infrastructure
5
Inventory turnover
5
Wider Product range
5
Geographical Presence in Key markets
6
Weaknesses
6
Delivery delays
6
Excessive Product Launch
6
Free Shipping
6
Resource Based View
7
Financial Analysis
8
Value Chain
8
External Environment analysis
8
Substitute threat
9
New entry threat
9
Competitive ...

ABSTRACT

McDonald's is a food- service retailing outfit founded on 15th May 1940 by Dick and Mac McDonald. She is arguably the number one in the global food-service retailing business. The McDonalds brand is synonymous with quality, cleanliness, service and value for every customer anytime. Pizzas are undoubtedly one of the most popular dishes worldwide and it is on McDonald's menu and goes by the product name McPizza. McPizza comes in various sizes, from the average sized 10 inch pizza to the giant sized 24 inch size. This project discusses in detail, the process of marketing the product.

INTRODUCTION

McDonald's is a food- ...

Management Information System

Introduction
The paper is intended to examine the management information systems (MIS) of the companies in the world to understand that the companies are using information system and related disadvantages of using management information system. For this purpose, the study is going to conduct the comparative study of the management information system of two different organizations. The organizations selected for the comparison include Zara and Benetton. Both of these companies are related to fashion industry where, Zara is based in the UK, and Benetton is based in Italy (Pirone, 2010).

Zara and Benetton both are involved in using management ...

Globalization is the key phenomenon of the last decade. The recession that the world encountered have made many companies guarded when it comes to entering new markets for business, however, emerging markets are the focus of global multinational businesses to enter, India is one of the major emerging power of the global economy and a key focus of brands (Bremmer).
Under Armour, the no.2 sportswear brand in US, is entering the Indian market to carve a niche in the sports category of a sports mad country and will compete with primarily Nike and Adidas for a share of the ...

Compare the marketing activities, marketing mix, and growth strategy of Sobey food retailers and Loblaw Companies

Sobey food retailers and Loblaw companies are among the largest food retailing organizations in Canada. Both companies have made booming profits through the food retailing business. The Sobey food retail company uses different avenues to market its products to the consumers. For instance, the company markets their products in large supermarkets and food stores in Canada and America. For that reason, the organization can gain a large junk of consumers in the two nations (Raso, 2013). Additionally, since the establishment of online marketing strategy, the firm has achieved many consumers through their website and social media accounts. Through the ...

The Name of the Class

Do online and offline need to change?
Market growth of Internet commerce has changed the online and offline customers, now people increasingly rely on the Internet, and prefer to make purchases in the web. In addition, e-commerce has become a significant influence on the traditional sale. In the minds of consumers online and offline commerce are mixed gradually cease to compete and become mutually reinforcing process of shopping. Retailers should pay attention to the absence of multi-channel communication with customers because it can lead to a reduction in sales and the loss of market share retailer, since “a core ...

Introduction

Retail industry forms a part of supply chain management, it deals with sale of goods and services where in manufacturers and wholesalers sells it to the customers for profit. Retailing is done either by fixed stores, online retailing or by delivery. Retailing is classified by type of products which can be food products, durable goods or consumables. Harmonious relation between employer and employee is the most vital part for effective operation of any organization. Legislation has come up with set of rights and guide lines to be followed by employers as well as employees which help the organization to run ...

[Institution’s Name]

How does the solving of marketing related problems help me become a better marketer?

Marketing is a term used to present the products of the company in front of the end users, and it is known as one of the most important aspects from the standpoint of a company on that the entire branch of marketing would be depending upon in particular. In order to become a perfect number of things should have been taken into account .
The essence of a marketing department could be extremely vital and important in a broad nutshell. It is one of the most important departments from the standpoint of an organization and no organization can increase their financial ...

Introduction

Servicescape can be defined as environment in which a service is delivered to customers (Bitner, 1992). Service totality delivered at one place is also called service setting. Service setting plays a critical role in shaping expectations, differentiating service firms, facilitating customer and employee customer goals, and influencing the nature of customer experiences (Bitner, 1992).
In the context of the current paper servicescape means the environment of delivering hotel and restaurant services. The topic of the current assignment relates the ambient factors, design, layout and social factors accompanying delivery of the services in the hotel lobby and restaurant.
The following ...

Risk-taking and experimenting has been at the core of the philosophy of Jeff Bezos, founder and CEO of amazon.com. Amazon has been at the forefront of e-commerce and e-retailing from the outset. The company itself was some sort of experiment, a very big risk taken by Bezos. It was a well thought-out and carefully planned and calculated risk that eventually not only paid-off and succeeded but also set the standards for e-retailing in the world. As Princeton University President Shirley M. Tilghman describes the company, “it is hard to imagine life without amazon.” Amazon has reinvented the retail trade and changed ...

[Professor’s name appears here]
[Date appears here]

E-Commerce: An Overview
Electronic Commerce or E-commerce in accordance with Javalgi and Ramsey (2001) is all about speed, connectivity, and communicating and trading of commodities, services and data. Remarkably, there is no fixed definition of E-Commerce. Barnes-Vieyra and Claycomb (2001:13) states that electronic commerce is the application of the internet for the communication of data amongst the organizations and their trading associates, workforce, and the clients with the nonexistence of geographical and time limitations.
Within that outline, Chang and Ling (2003:34–45) identified the two major segments of ...

Introduction

The growth of Wal-Mart can be attributed to the compelling use of spatial key animation templates. This has helped the spread and dominance of the shopping mall in the economy. It has been described using all sorts of words due to its influence in the global economy. An analysis of this fast growing global service provider requires a clear assessment of the historical business model in terms of the key aspects used. This assessment entails factors such as: its economic aspect, the labor relations, community mobilization and the ties that link it to the global economy. These will also provide a ...

Background

The importance of doing the right thing, socially, economically and environmentally by organizations cannot be overstated. In response to the economic, ethical, legal and discretionary expectation that the society puts upon businesses, organizations and individual personnel have a responsibility to do good to society. Nonetheless, implementing strategies that are in line with social, economic and environmental expectations and which ultimately benefit the society, remains quite challenging within the business environment in the 21st Century. It is challenging for organizations to create a balance between shareholders’ profits and serving the social interest of the communities in which they it operates (Chaisurivirat 2009 ...

EXECUTIVE SUMMARY.

The motor vehicle and Parts Dealers subsector is a registered industry under the North American Industry Classification System (NAICS). The subsector deals with retailing motor vehicles and spare part merchandise. These are done at fixed point of sales, showrooms and open display lots. The industry has hit recent news in America as a result of impacts on oil prices which has led to increased prices on its products. The industry is also on the spotlight after reporting the highest number of layoffs in the last five years. This paper provides an overview of the industry, its strategy, management and a personal opinion ...

Amazon and Best Buy are two very popular retailing sites on the net. Amazon specializes in books but offer practically anything at discounted prices; Best Buy offers mainly consumer and household goods at bargain prices. Essentially, amazon is a bookstore while Best Buy is a discount warehouse club. As such, the two are positioned differently and thus target different customers especially with regard to the customers’ sense of priorities. However, the two companies follow a similar approach to selling and delivery with a few key differences. As with most e-commerce sites, links related to the customer’s account, order status, cart, and similar ...

Table of Contents

Q1 Innovation is the same as technological advances
3

Q2. Value Innovation Concept
5
Graph1: Formulation of an organization’s innovation strategy and a Value Curve illustration
7
Q4. Example of an innovation learnt this semester
8
Lessons learnt
10
Conclusion
11
References
12

Q1 Innovation is the same as technological advances
Innovation is the same as technological advances as innovations mean technological improvement. Many systems both basic and complex have been developed through highly intelligent innovations (Trot 1998). These systems that have been ...

Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank).
So, the goal ...

Introduction

This business plan intends to operate a lemonade stand business in a local neighborhood by the name of ‘Lemon-Aid’. The name ‘Lemon-Aid’ has been chosen with a creatively altered spelling as it is catchy and therefore, will be easy to remember. This will also clearly reflect the product features and also involve a fun factor. The brand will use a slogan, ‘When Life Gives You Lemons, Get Your Lemon-Aid'. The selection of the name ‘Lemon-Aid' is based on its relatedness with the business type. Moreover, using a catchy name will not only attract customers but will also be easy ...

Al Squor is a company based in Jeddah, Saudi Arabia, with a primary mission of selling cars through retail system. The company is a family-owned business and has its headquarters in Jeddah, Saudi Arabia. Al Squor is considered a leader in the car retailing industry. It has survived the financial crisis in 2008 and its financial standing is stable now (“Decypha: Al Squor Gallery Profile” par. 1).
Car retail is different from car dealership. In car retailing, a private firm purchases cars from manufacturers and sells them as in selling finished goods. Al Squor imports cars from the United ...

Introduction

The Warehouse Group Limited is one of New Zealand’s largest retailers. It has deals on an array of products like clothing, entertainment, grocery, technology and many more. The company is officially termed as TW Group. It was founded by Stephen Tindall in 1982. It maintains 92 stores in New Zealand with an employee base of around 9,000 people (The warehouse official site). Multiple services subsidiaries including but not limited to Warehouse Stationery, Warehouse Group Financial Services and Waikato Valley Chocolates constitute the total TW Group. The Warehouse operates in retail industry selling wide range of grocery and ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Introduction

Jessops was founded in 1935 by Frank Jessop Simmons well known around the world for its broad expertise and experience in the photographic industry. While Jessop was a leader in the industry for many years, technological and market changes over the last few decades led to a significant decline in its sales and profitability. By early 2013, it stores closed and it stock ceased being traded. However, soon after this British entrepreneur Peter Jones invested millions of pounds into the business and reopen 36 of the Jessops stores (BBC News Online a). He hoped to turn the business around. ...

Business Model Canvas: Blue Buddies

Editable: https://canvanizer.com/canvas/wqatP05HhUfOW

Basics

An ideal business model comprises of 9 building blocks which describe the specific parts of the business (Wirtz, 2010).
Key Partners: These are the alliances created by a business to help in its operations (Wirtz, 2010). At Blue Buddies, they do not manufacture most accessories. Instead, they source them from the far east.
Customer Segments: The company serves different customer segments. Segmentation at Blue Buddies is by demographics, personality, and behavior.

Value Proposition: Involves giving the different segments a product that is useful to them (Lindic & Marques da Silva, 2011).

Channels: Include communication, distribution, and sales channels utilized by Blue Buddies to cater to their customers.
Customer Relationships: Involves how Blue Buddies relate with each customer ...

INTRODUCTION

Samsung as an innovative company maintains its leadership position in the TV market at global level. In 2014, it earned 1st position in relation to global TV market share (28.3%) across all product lines of flat-panel TV. In 2015, the company secured the leadership position by offering a range of innovative products like UHD, Curved and ultra-large-size TVs, and SUHD TV. The product (Samsung TV) is chosen because of the innovation the company has made in relation to the product. The company to increase the growth of the TV product lines as well as customer satisfaction collaborated with the ...

Trend

A key trend is facing the global retail market regarding shifting demographics. Although the baby boomers have been the key generation that defined the retail market, they are ageing and being replaced by the Generation Y households (PWC 3).

Relevance to retail

The ageing of the baby boomers is increasing the retailers’ focus on a young generation defined by vitality. The generation is technologically savvy, hence taxing the retailers to adapt formats and channels to their needs and abilities (Oracle 3). In that respect, the traditional retailing that involve physical stores is being challenged to adapt better ways such as online platforms ...

Introduction

A multicultural organization is an organization characterized with a workforce of people from diverse social and cultural backgrounds. The workforce includes people from diverse religious, ethnic, racial and gender backgrounds, including those from minority social cultural backgrounds at all levels and in all departments of the organization (Wang & Chan, 2009). Virtual organizations are organizations primarily supported by technology such as World Wide Web, Internet, telecommunications, EDI, e-mails, videoconferencing and groupware. Organizations have been encouraged to become virtual to derive benefits that include lower overhead, lower labor costs, increased employee morale, more project options and flexibility (Wang & Chan, 2009). The ...

Company Background

Alibaba Company was founded by a former Chinese English teacher, Jack Ma, together with other eighteen partners, in 1999. Way back from its founding, the corporation was sustained by a belief that, within the global and the domestic economy, the internet would allow upcoming businesses to influence technology and business innovations to compete fully and develop. Since the unveiling of the company's first website which assisted entrepreneurs, exporters and manufacturers carry out international sales and marketing processes, the company has taken the lead in mobile and online commerce. In contemporary e-commerce marketing, the corporation and its associates manage and ...

Trend

Mobile shopping is an emerging trend in the retail industry. It involves the use of mobile applications by both customers and retailers to transact the business of buying and selling goods respectively.

Relevance to the Retail Industry

The use of mobile sites to carry out business transaction is relevant to retail industry in that both retailers and customers are being involved in a business transaction using the mobile sites. Therefore, this is an e-commerce transaction in which customer visit retailers mobile sites and do shop without the need to visit the retail stores physically. In most cases, the customers use mobile phone applications offered ...

Introduction

Amazon.com is an American e-commerce and computing company headquartered in Seattle, Washington (Dixit and Sinha, 88). Notably, it is the largest Internet-based retailer in U.S and cloud infrastructure services (IaaS) provider in the world. It deals with a range of products, such as downloads and streaming of MP3, audiobook, software as well as video games among other things. Additionally, it sells furniture and toys as well as produce electronics such as Fire tablets, phones and TV among other consumer products. The founder and CEO, Jeff Bezos has seen the company he founded in 1994 grow in both sales and ...

Executive Summary

The possible opportunities of offering educational solutions in the Indian education market are numerous. For this reason, the company plans to enter this market to exploit these opportunities. Specifically, it will sell tablets to the learners to facilitate their learning. The brand consciousness among the Indian consumers is high. The company will, thus, sell high-quality, state-of-the-art tablets to attract the target customers. It will distribute these products through the retailers and online. Additionally, the company will use mobile device advertising and internet advertising to market its products. It will utilize online interactive promotion games and penetration pricing strategy to ...

Introduction

The recent trends have had a major impact on the UK (United Kingdom) petroleum retail market. The trend impact has been on the number of petrol filling stations (PFS). The UK Petroleum Industry has undergone major changes since 1970. The changes impacted a decline of PFS with a closure of more than seventy-five percent of PFS and a further decline of twenty-nine percent in 2011 although there has been some reduction in the decline in last five years (Study of the UK Petroleum Retail Market., 2012). Independent dealers had a lot of pressure from the hypermarkets, and this has ...

The McDonalds Story

A bricks-and-mortar retailing enterprise from the analogy of building and construction materials of bricks and mortar is simply a business that posses and operates within a physical location unlike the technological e-commerce businesses . Bricks-and-mortar retailing enterprises are facing sustainability challenges in an ever changing business environment that is coupled with technological advancements, natural calamities and shift in population patterns. Several businesses are thus forced to devise business strategies that will help them remain relevant in an ever changing and very competitive business environment. The issue of sustainability is centered on core human livelihood attributes. These attributes include protecting the ...

MARKETING

Development in science and technology
Current technology available
China has quite a number of current technologies that are not common to the rest of the world and the technologies are listed as below;
High voltage transmission; China has innovated the world`s first ultra-high voltage DC and AC lines, which are capable of carrying more power efficiently for longer distances.

High speed rail

Advanced coal technologies
Nuclear power
Alternative energy vehicles; these include hybrid, electric, plug –in hybrids, and fuel cell vehicles.
Supercomputing
Solar energy technologies
B. Technological skills and the general labor force of CHIINA
The general labor force of china ...

Introduction

The objective of this paper is to answer the four questions raised in the case study on strategic positioning.
Question 1 (a): Using Porter’s generic strategies, explain how Sainsbury is positioned relative to its competitors.
Answer: In 1985, Michael Porter suggested three main strategic alternatives for firms (Hawks, 2016). These three strategies are cost leadership, differentiation and focus strategies. In the cost leadership and differentiation strategies, the target market is broader and industry level. The cost leadership strategies, as the name suggests, focuses on offering products and services at a lower cost than competitors. Differentiation strategy involves ...

What are the key characteristics of an e-business strategy model?

Answer. A strategic business model gives a framework which presents a logic sequence of all the key activities for developing an e-business strategy. There are some standard strategic business models developed for e-business like Enders model (2008), Johnson & Scholes (2006) , McDonalds (1999) , and Smith (1999) (Chaffey, 265). These models have their applicability varying from one e-business to another depending upon the nature of business and product offered. Still, the key characteristics of an e-business strategy model are:
Situational analysis- This includes the assessment of internal and external environment for the business. The internal environment stands for resources, work culture, ...

Introduction

Aldi, a multinational grocery chain, is one of the top supermarket chains across the world and operates under two main groups named Nord and Sud. It presence is across 18 countries including US and UK. Morrisons is the fourth largest grocery retailer in UK and its peers include Tesco, Asda, Aldi, etc. These two supermarket chains are competing against each other in UK markets and have their individual marketing strategies in the region. We will be analyzing the market segmentation for Aldi and Morrisons to get a better analysis of their marketing strategies in the UK market.

Market Segmentation

The market ...

IKEA is a global company that retails home products such as furniture, kitchen items, consumer goods, bathroom items, and other accessories. Ingka BV is wholly owned firm by Stichting Ingka Foundation, the parent company of IKEA group of companies. The Komprad family owns the foundation. As at December 2013, the group managed to have operations in 43 countries across Asia, North America, Europe, and Australia. The headquarters of the firm is in Delft, Netherlands and employs 135,000 people Baraldi (99). During the financial year that ended on December 2013, the group managed to have revenues totaling 28, 506 million ...

J.C. Penney Adoption of Cloud-based e-Commerce

Business Model

Founded in 1902, J.C. Penney Corporation (JCP) runs in excess of 1020, mid-range department stores (and an electronic commerce site (jcp.com)) across the United States. The company is among the largest retailers involved dealing in home furnishing, beauty products, apparel, accessories, and footwear. JCP also offers fine jewellery, portrait photography, styling salons, and custom decoration as well as eye clinics. It belongs to the department store segment of the retail industry. The assortment of products sold in each store varies according to the size, customer shopping behaviour and merchandising character in the trade ...

John Bessant and Joe Tidd developed the 4Ps model of innovation; this model is built on the hypothesis that there must be a positive change associated with the innovation in order to be successful (Reinartz & Dellaert et al., 2011). Innovative change can take place in four categories in an organization: product, process, position and paradigm innovation. Within the last two years, there have been several changes in the retail industry. It is a large industry that covers long chain of processes where the behavior of the shoppers have high influence. The most significant change has been brought by the mobile technology ...

The change in working conditions abroad will have a massive impact to the market outcomes for workers in the apparel as well as retailing industries in the United States. The changes will mean an increase in cost of production for the goods. The company will not watch as it incurs excessive expenses without reliable returns. Therefore, the companies will require exclusive consideration of the manner by which they will recover their costs. In return, the companies will charge higher prices for the products.
Following the increased costs, the apparel and retailing industries, which may not have much said on ...

Industry Wide Analysis

Health Product Industry:
With our analysis endowed on the description given for both the companies, the very first indication we can unearth is that Company B is more retail consumer centric and with many product lines involving prescription as well as non-prescription drugs, health and beauty products, etcetera, its objective will be focused on high end consumer marketing so as to inflate its revenue numbers and increase its market share. On the other hand, Company A is also a health care product manufacturer and marketer but with a complete different business mindset. Unlike Company B, it is focused on one ...

1-1 Evaluate current creative and innovative management processes in your organization (if not choose a company) by using the Innovation assessment checklist given to you by Tutor. Describe the procedures and make comparisons with other departments/organizations?
eBay was founded in 1995 by Pierre Omidyar and is headquartered in San Jose, California in the United States. Its strategy and goals are aligned to its mission, which is to reach every customer in the world by providing them with a global platform. It is an e-commerce company that provides platforms and services that enable the conduct of buying and selling transactions for ...

In my class about 80% of the students use smartphones. Out of this number, 50% use their smartphones to compare prices either using apps or direct browsing. As they compare the prices, the students also read reviews about the products they intend to purchase. Apart from price comparison, the students also use the smartphones to order for goods from the stores. A considerable number also use the smartphones for services from online places such as customer.
Brick-and –mortar retailers have to harmonize their prices with the prices from the online store. Since prices are the most differentiating aspects ...

Shopping has been an inevitable part of consumer buying behavior. Majority of our free time is spent on activities where we buy things for consumption or for basic use. Most of the time, shopping is used as a stress relieving activity for others. Not only for personal gain, shopping is beneficial in driving the life of the economy by keeping the business alive. As part of consumer buying behavior, shopping has first been an activity involving the actual presence of both the buyer and the seller. Shopping has developed as a way of trading materials and goods in ancient times. Not ...