Trademark College Essays Samples For Students

Intellectual property is abbreviated as IP, is a legal terminology that denotes creation that has been conceived by mind. Examples of IP include literature, invention and innovation, music, designs, artistic work, words, symbols and phrases. In the intellectual property law, individuals who own intellectual right are allowed to have certain special rights. There are different forms of intellectual property rights also abbreviated as IPR. These rights include trademark, patent, copy rights, and industrial rights; trade dress, and in some countries or jurisdictions trade secrets are also recognised under IPR. Since the IP law cover a wider area of rights, this paper ...

Abanades, J., Rubin, E., & Anthony, E. (2004, March 26). Sorbent Cost and Performance in CO2 Capture Systems - Industrial & Engineering Chemistry Research (ACS Publications) . I&EC Research. Retrieved October 1, 2013, from http://pubs.acs.org/doi/abs/10.1021/ie049962v
Power plants are usually advised to apply Carbon dioxide capture in the final storage as an alleviation option to climate changes. Various carbon dioxide captures concepts apply sorption and desorption cycle as a method of separating Carbon dioxide from flue gas as well as oxygen from air. However, it is required that all carbon capturing processes must be in a position to handle the massive flow of carbon ...

Proposition 1: A trademark is defined as ‘a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any other person.’ Trade Marks Act 1995 (Cth) s 17.
Additionally, trademarks are acknowledged as a form of personal property. Trade Marks Act 1995 (Cth) s 21(1).
Proposition 2: At one time, a trademark could not consist of entirely of the shape of a product, but must have been capable of being separately described. Coca-Cola Co. v. All-Fect Distributors ...

Introduction

Intellectual property law has been one of the driving factors of innovation in the nineteen century. Most notably, it is known for the straight stance it takes on the violators of other people’s intellectual works. Intellectual property can be defined as all works of art, notably brought to protection by the inventor for the purposes of ensuring no other person will benefit contrary to the initial mission of the invention (Bentley, 2008).

The legal case in the submission

Howard, being an avid lover of sea and its showings has been maintaining a collection of sea items that has been of great interest to him. This ...

L’Oreal v Bellure (2010) was decided by the European Court of justice. This decision of the court was to the effect that taking advantage of the reputation enjoyed by an earlier trade mark constituted an actionable offence. The decision of the court makes an offer for the increased protection of trademarks of well established market brands. The rationale issued by the court for the decision is on the premise that use of reputations of trademarks is essentially giving an unfair advantage since it is similar to gains principal in restitution law.
In the case of L’Oreal ...

The immediate thought that strikes someone who sees an apple diagram that appears to be bitten on one side is Apple Inc; an American multinational electronic company best known of the production of the production of the widely used Ipods, Mac computers and iPhones and Ipad computer tablets. Ideally, most people are able to identify various business organizations just by looking at the symbols and words associated with the company and since business underscore the important role that such business symbol play with regard to brand awareness, businesses strive to build their brand awareness strategies around the symbols that ...

Introduction

Objective of the Discussion
One of the most renowned marketing gurus Phillip Kotler argues that innovation is the most critical aspect of a successful business nowadays (Burk & Lemley, 2009). Practically all known markets are oversaturated with offers, and the only way to succeed is by inventing new products and services or by changing the business and the marketing methods. Realizing that applying traditional cost-cutting methods of reducing overheads and attracting the new customers is no longer effective, the business community becomes focused on considering innovative approaches as the only effective method of keeping afloat and expanding the market shares ( ...

A trademark is a legally binding emblem, logo, or name on goods or services that uniquely identify to a specific company. As the Chief Operations Officer of Boca Raton Sports Holdings, I decided to pick “Boca Raptors” as the new team name. The name “Boca” on the team name emanates from Boca Raton, the locality of the Basketball team and “Raptors” is derived from the fact that Florida is a Birds paradise with over 500 species in existence. However, we are not just any birds we are the raptors- birds of prey who feed on rival football teams. The ...

Incorporation

Rolling Gardens is an innovative business idea that provides the fresh products of farmers markets to customers in a convenient forum for a low price. While the inventors behind Rolling Gardens probably want to jump right into the business and get stared, there are quite a few practical matters that need to be addressed before Rolling Gardens can officially open for business. Before opening its doors for business, Rolling Gardens will need to think about choice of entity, obtaining the necessary licenses, insurance, complying with food safety laws, and potential trademark issues. If Rolling Gardens plans on establishing a ...

American Public University

Inventing a new thing which has the potential of being widely used by the people might create essential opportunities for the invention owners. The companies or people working on new inventions and innovations have the chance to be the leader in their industries or societies. In simple words, inventing or innovating brings an essential power to its owners. However, there is a high risk of losing these opportunities because the other people or companies might steal the idea of invention or innovation. In this case, inventing or innovating does not provide any power because all the people or the ...

ANALYSIS OF SPORT SPONSORSHIP AND EVENTS

Analysis of Sport Sponsorship and Events
Introduction
In this world driven by globalisation, there are various ways through which people can release their stress originating from over-burdened personal and professional endeavours. One of such ways concerns sport that is included in the entertainment industry. This is because though majority of people no longer indulge in sports due to their bust schedules and work load. Therefore, sport business and events have emerged as an entertainment to these as something to talk and gossip about.
Apart from this, as much of the audience attention is given to sports organisation, teams, players ...

My idea

Construct a new human interactive computer language that enables everyone to implement their thought into reality. This new computer language will make innovation of everything fast and effective.
Interactive computer language allows persons to access computer programs easily. With the changes in technology, the idea to create a human interactive computer language is important. The human – machine interaction method system was invented by Yang Zhixiao, Fan Yanfeng, Xu Zhenqiang, and Yang Zhenying. The patent was applied for on January 12, 2012 and published on May 15 2013. The application number is 201210018563.4 and the patent ID is CN103105998A. This ...

Introduction

Sport even sponsorship has been on the rise over the years. Commercial entities spend huge sums of money to sponsor sport events because of the associated financial benefits. Sports sponsorships has an advertising effect that increases consumption of a firm’s products, market stock returns and profitability. Sports sponsorship are also beneficial to the receiving parties since they are able to finance their sport events. Sport sponsorship are contracts like any other that give rise to rights and obligations that must be protected. The protection of these rights are critical to maintenance of the relationship between parties involved. Trademarks ...

A patent is an exclusive right given to a person by the state for an invention and it grants the holder the right to exclude others from making or using the invention without the patent owner‘s consent( World Intellectual Property Organization). For an innovation to be patented, it must meet relevant requirements such as novelty, non-obviousness and usefulness. This essay shall discuss on patent number 6070147 named Customer Identification and Marketing Analysis Systems. It was invented by Brent Harms and Kurt Johnson and was patented on May 30th 2000 (United States Patent and Trademark Office).
This invention relates ...

Answer 1)

Casually cited as ‘Nueroscientist’,Marin Lindstorm,is a well known brand expert around the world and is largely renowned for his ideas on neuro-marketing and how the companies can take the benefit from the tendency of the consumers to follow impulse buying. His most famous work, Buyology, where he analyzed more than 2000 people to buy in the world filled up with clutter crisis, and what role does human psyche and subconscious mind in inducing the buyer to buy the product, the ideas perfectly supplemented the content of the article ‘‘In Search of Buy Button’’. As we read in ...

Apple is the world’s largest multinational technology company. Apple specializes in the designing, developing of electronics and software. Apple began in 1976 selling Mac computers. Today, it has thousands of products and has a large legal department to handle its intellectual property.
A copyright is a protection afforded to authors of original works that can be obtained from the government. These original works may include music, art, drama, books or other writings, among other works. The work does not have to be published in order to obtain a copyright.
Apple has copyrights for many of its designs and ...

Intellectual Property Laws

Intellectual property refers to property that is made out of mental labor. It includes copyright patent, trademark, industrial design mark, and trade jurisdiction is some jurisdiction. Examples of goods that can be categorized as intellectual property are literature, cover music and other artistic works that can be considered as discoveries and inventions and symbols, phrases words and design. All in all, patents protect tangible things’ design, copyright protects the different forms of artistic and written designs and trademark symbols or names that identify the source of a product or service (Stim, 2005).
Managers are facing several ethical problems at ...

Intellectual property is employed in multiple areas to govern individual rights to and ownership of products and ideas of the mind. These laws play a big role in encouraging people to be more innovative and creative to come up with new ideas. Protection of these ideas is essential as one will be credited for their contribution to the innovation. In essence, intellectual property rights have a general benefit to the society. The originator of the idea or work/ creation is granted a bundle of rights to own and use the ideas or the intellectual creation as they may desire (Charnley, 2011). In ...

(Student’s Full Name)

The name of the case is Hog Trough v. Slop Shack.

STATEMENT OF FACTS

Darla Meen is suing Nosy Pooch, a former employee of her restaurant, Hog Trough for using her recipes in his newly opened restaurant, Slop Shack. Ms. Meen, the respondent, claims that the recipes are hers because she ‘paid’ for them while Mr. Pooch was employed at her restaurant. She is also suing Mr. Pooch for trademark infringement. The respondent claims that the petitioner used a uniform in his new restaurant which is similar to hers. Ms. Meen claims further that Mr. Pooch used a billboard advertisement which ...

Introduction

The paper is first going to define major terms as used in this paper and then then give a brief description of the company in question; Procter and gamble company. In order to give a detailed analysis of the Intellectual Portfolio of Procter and Gamble, the paper will divide the Intellectual Properties into the three major ones claimed by the Procter and Gamble, Patents, Trademarks and Designs[ CITATION Rya08 \l 1033 ].
In each intellectual property, the paper will give the meaning of the property and give an account of the provisions of the law regarding the same. The paper will ...

Solutions to the problem

Increasing fees to maintain patents and copyrights on a yearly basis3
Ease the complicated process of obtaining a patent or copyright
..3

Create more patent and trademark offices

4

Lower the cost of obtaining a patent or copyright.

4

Congress ought to pass laws to deal with copyright theft by large companies

4

Conclusion 4

Work Cited.5
PROBLEM: Restricted competition and creativity
WHO HAS THE PROBLEM: Technology companies
AUDIENCE: US Congress
DELIVERY: Letter
SOLUTION: The solutions lie with the government; they need to make better legislations that would make the playing field a little more even. They should require just enough proof to grant a patent or copyright, lower the absurd cost of getting one, and increase fees for maintaining granted patents on a yearly basis. The best solution ...

Sport Sponsorship Management

INTRODUCTION
The business of sport sponsorship has grown into a global, interconnected market. If anything, growing significance of unconventional broadcasting platforms particularly digital media; increasing overlap between sport, business and media; emergence of innovative marketing models – all has contributed to a greater need for sport sponsorship management in an increasingly complex sport landscape. In contrast to more conventional sport sponsorship agreements, more innovative approaches are being adopted to capture, if not enhance, brand awareness in customer mind (as will be shown by an illustrative sponsorship strategy adopted by Nike). The case for marketing branding strategies in sport sponsorship remains, ...

Intellectual Property Rights and Their Practical Use

Intellectual property rights are a combination of civil law governing relations connected with creative activity. At the same time, the civil law does not directly regulate creative activities, because the creative process is beyond the limits of its rules (HG, n.d.). The functions of civil law are the recognition of the authorship of already created results of creative activity, establishing their legal status, moral and material incentives and protection of the rights of authors and other persons, who have copyrights (Cimoli et al., 2014).
Copyright, inventive and the like rights are usually called exclusive rights, i.e., absolute legal rights, ...

Intellectual Property Advise for the Company.

First, let me take this opportunity to congratulate you for finding a way to make the lightweight rainwear jacket hood that does not cover the wearer's face. The move is likely to spur competitive advantage of the business in the regional, as well as international market (Grossman and Helpman 49). However, the move is just the first step; there is a long way to go to make sure that the business exclusively benefits from the solution we have just discovered. The legal way to do this is to identify the kind of intellectual property (IP) measure that will protect this idea. ...

Overview

Gucci is a New York headquartered organization that has maintained a top notch in regards to high quality luxurious commodities such as garments, belts and footwear. With diverse 21 trademarks, the organization has sustained effective performance across US. However, aspects of trademark infringement have been evidenced within the organization. The Gucci law case study is based on the organization being the plaintiff while Wang Huoqing is the defendant. Wang Huoqing sells counterfeit Gucci products evident from the court ruling in favor of the aggrieved. However, there are prevailing aspects within the case study that require evaluation. Issues on evidence coupled with ...

Intellectual property or IP is a term used to refer different creations from the mind of individuals. These include things like inventions, names; images of things, literary works, and symbols are also part of intellectual properties and designs. Entrepreneurs or businesses use all these for different commercial purposes. They are called intellectual property because they’re creation of the mind and use one’s intellect for them to be created. They are mostly created by a person through their intellectual abilities, hence most are unique to each person.
Intellectual properties play a vital role in entrepreneurial firms. Some of the reasons ...

Part 1 Option 1: Video marketing campaign site (1250 word equivalent)

URL =

Video Script

Talking Head
Hello, are you looking for latest games, HD videos, music, and memorabilia or caters? That is always a daunting task to do by yourself when we are here and ready to serve you. We are a U.K based company that specializes in selling video games, both latest and all-time favourites that will always leave you wanting for more. Also, we have been dealing with all range of videos and music genres and we guarantee you will not miss your portion too. Additionally, we have a range of memorabilia and caters that you can order anytime and ...

Wheel alignment refers the process whereby car wheels are adjusted to the optimum standards recommended by the manufacturer. We adjust alignment angles using sensitive computerized equipment to the desired angles, but they can be adjusted beyond to achieve the required specifications. Incorrect wheel alignment results in some undesired effects. The wheel alignment will reduce tire wear and for the car to travel in a straight line (Pacejka, 2005). Suspensions are made of springs, shock absorbers, tire air, the system of tires and linkages that connect the vehicle to the wheels and allow motion between the two. Suspensions contribute to ...

Introduction

EventBrite is an online company that deals with events. The company does event marketing, promotion, management and ticketing of the events. The event industry tends to attract business and to a more positive step it helps the organizer to connect with the community. The company has a proficiency in service to deliver marketing of events and event ideas, advice in event running strategies, market response and engagement, and the strategy to use social media in attendance engagement during the span of the event.
An online platform is important in dealing with events since it tends to connect a number ...

Executive Summary

McDonalds is a highly respected organization in the United States as well as the rest of the world. The company is famous of its exclusive contribution and competition in the fast food industry. The company has a wide history that dates back to 1940 since the company was started. Since that time, the company has been operational through exclusively unique strategies that define its prowess in the fast food industry and as an international company from the United States.
The company chose the franchise business strategy to try to reach the global markets, which were extremely promising and which had ...

Part A: Intellectual Property

Intellectual property (or IP) is a term used in law to refer to mind creations which have recognizable exclusive rights. According to the laws that govern intellectual property, owners have certain rights to a wide range of assets which are intangible. These include literary, musical and artistic works; inventions and discoveries; and symbols, phrases, words and designs. Common intellectual property rights include patents, trademarks, copyrights, industrial design rights, and trade secrets in some jurisdictions. Intellectual property laws are aimed at protecting progress by encouraging innovation and protecting the innovators. It is known as intellectual property because it refers to assets which ...

Strengths

1. Globally renowned brand
Apple Inc.’s innovative product and service differentiation strategy has created its global brand equity. Finally, Apple’s proactive effort to connect with customers (Goldman, 2012) through simple and user-friendly product designs has played a vital role in increasing its loyal customer base.
2. Retail Strength
Apple’s products, including iPhone, iPad, iPod, iTunes, iCloud, Mac & Mac OS X etc. are sold through a strong network of several different channels; online stores, retail outlets and third party vendors like AT&T and Verizon.
3. Financial Strength
Tech juggernaut Apple is also financially ...

Introduction

In fact Chinese have landed to the US already in 1848. The main reason behind their resettlement in American soil was golden mines that have lured thousands of Chinese people to the States. Yet, as soon as the economy in the States declined Chinese workers were seen as a significant issue for the majority of Americas’ working population. As a result, a severe law was adopted to hold back the Chinese and forced them to move to the shelter that later turn into one of the most popular tourist attractions for the visitors of San-Francisco (Chinatown Resource Guide).
This ...

In the contemporary recent era, McDonalds has acknowledged the biggest food chain of hamburgers and related fast food items. McDonalds assert that above fifty-eight million individuals fond of junk foods show their presence in the outlet and consume burgers and fries. The historical background of the company initiated in 1940 when two brothers namely, Richard and Maurice McDonald, inaugurated a restaurant in San Bernardino, California. During the year 1948, the “Speedee Service System” was introduced, which was considered as the principles of modern food chain globally. However, the company remained small-scale for another half decade (McDonalds, 2016).
In April ...

Apple Inc. has focused on data that few people think is important. According to Apple Inc., the world of tomorrow shall need smart devices that can help in navigation between places and help them locate important facilities such as petrol stations, restaurants and guest houses. Apple Inc. has, given the above, focused on gathering data and analysing it with a view of making this navigation on their smart devices as easy and as intuitive as possible (Rossio, et al. 2013). This navigation data is so important to Apple Inc. that in just the last three years, the company has ...

The United States Constitution affords all citizens the right to express their beliefs and ideas without any government intervention or interference. This law allows The Slants to use any name that they so wish. However, this right is dependent upon the fulfillment of other codified laws in the United States. Section 2 of the Lanham Act provides for trademarks that are registrable on principle register. The Act prohibits the registration of marks that may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute” 15 U.S.C. § ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

Pallets are very useful in the shipping system because they play a crucial role in the movement of goods. They are critical in the supply chain because they connect the distributors, retailers, logistic service providers, and manufacturers. The use of the pallet system reduces the transport costs thus promoting the efficiency of the supply chain because palletized goods moved faster. Moreover, pallets reduce the amount of time that can be used to load manually and unload shipment thus increasing output.
There are many considerations taken when deciding whether pallets are to be used for shipment of specific boxes or ...

Every philosopher in the ancient times was concerned with the study of human nature in relation to the environment. Three thinkers used different perspectives of argument in relating the work of God and sufficient reasoning why, how people came into existence and the varying actions they had towards objects. They are discussed as follows;
Leibniz was the first German philosopher who existed early 17th -18th century, in his principle of sufficient reasoning he stated that, every action that was done by human had a purpose and a cause and that the existence depends on God’s free choice. He ...

Album Review of ‘Here’s Little Richard’

One of the most revolutionary albums that was released during the 1950s and was the most liked rock n roll albums, ‘ Here’s Little Richard’ is the debut album that was released in the year 1957. Having been directed and sung in a raspy voice by Little Richard (Richard Wayne Penniman) himself, the album holds the place in the top 50 of the greatest albums ever, even today. Despite having made five decades ago, this album is possibly the greatest rock n roll hits, which people love to listen and remember even today. This particular album of Richard was ...

Relates to Elio Motors

Paul Elio in 2009 started Elio Motors. This three-wheeled Elio is designed to have a highway traveling distance rating of up to 84 mpg. This vehicle provides the luxury of amenities such as power windows and door lock and air conditioning supplemented by the safety of several airbags (Abu-Isa et al., 1989).

Potential market for Elio Motors

Elio Motors find its market as a peoples’ car for the 21st-century generation in many countries as well as the United States of America and other nations such as China. It is sold at $6,800 and has 49mpg economy, 84mpg highway and is predicted to have ...

Companies can access and market their products to different parts of the world due to advanced technologies, transportation, and communications systems. One great factor drawing them to worldwide market is the possibility of increased market size and growth opportunities presented by large customer base from different regions of the world (Cadogan, 2012; Twarowska & Kakol, 2013). Markets that generate high returns on investment for companies compared to domestic markets, especially countries with incentives and relying more on exports, can easily attract international firms. The search for economies of scale presented by a wider consumer base for companies can help a ...

Inventory management system

Introduction
Information management systems have been on the rise. With computer use and automation on the rise, the need to have information systems has been seen to be one of the greatest trends in the world. Inventory management is a significant information system that helps to track stock in an organization. Most of the users and people who install inventory management systems want to achieve the need to have an understanding of the flow of stock in their organization. This paper will focus on an inventory system that will be used in a clothing store. The system is to be ...

The romantic era has a significant place in literary history. Running its course from 1780 to 1850, novelists and poets alike flocked to this genre as a form of expression. It was a bold and daring way to define one’s self. Conflicting with the current trend of enlightenment, it went beyond the single-minded philosophy enlightenment had adopted, allowing novelists and poets to transcend everything they and their readers believed writing and reading to be. Human nature was unvarying, and free in its emotion. The church had long since attempted to block this humanity from the world, but romanticism attempted to join ...

Alfred Hitchcock and Stanley Donen were film directors. In their early lives, Hitchcock and Donen had few friends hence they did not interact much. It is their predicament in their lonely environments that forced them to the theatres at a young age. For Donen, he grew up in neighborhood of very few Jewish families and occasional bullying from his classmates made him lonely and unhappy, a situation that led him to spend most of his time in a local movie theatre where he was able to develop a passion for films. Accordingly, Hitchcock had a lonely childhood due to his chubbiness and timidity, as a ...

The accuracy of the information that health organizations use is a critical asset to the healthcare decision making. The decision made should be based on identification and assessment of appropriate data sources done within the boundary of the data of interest and its availability. The healthcare information is extremely critical as it primary; contains demographic information from admission, medication uses, discharge and treatment of all patients. The health data also contains coronary anatomy and intervention from the laboratory module (Lichtenstein 2004). In addition, health data is obtained directly from the patients, therefore, gives a true reflection the state of the hospital.
...

Today, in the century of well-developed technologies, all people tend to use electronic devices, particularly computers. Computers play one of the main parts of our everyday life. We got used to do everything with the help of computers. They have changed our lives completely. They can be used for a range of purposes. We work, study, listen to music, browse the Internet, contact with our friends, play games, watch and even make films using computers. Moreover, nowadays, we even do shopping staying at home. We search for the things from the Internet and easily can order it without going to ...

Abstract

Crude oil, also known as petroleum, is one of the most important natural resources. It is a fossil fuel that is non-renewable and has different components such as hydrocarbon compounds and other materials like oxygen, sulphur, nitrogen, salt and water. It is normally extracted from the ground, under the seas, and on land and is then transported to refineries. Most of the substances are removed in the refinery, and the oil is broken down and blended into useful products (McCants, 1989). Some of these products include medicines, plastics, fabrics, dyes, cosmetics, and transport fuels. Transportation of crude oil is done ...

Facts: Gucci America, Inc., is a New York Corporation which headquarters are located in New York City. Gucci is engaged in manufacturing and distributing luxury goods: footwear, belts, sunglasses, wallets being sold worldwide. Gucci uses twenty-one federally registered trademarks.
Wang Huoqing, a resident of the People’s Republic of China, has been discovered by Gucci to operate numerous Web sites offering for sale products which illicitly bear Gucci’s trademarks. Gucci hired a private investigator in California to buy goods from Wang Huoqing Web sites. The investigator bought a wallet labeled Gucci which was counterfeit. After that, Gucci claimed Wang Huoqing.
...

Introduction

On 16th November 2012 seventy eight year old Rahmatollah Vahidipour a resident of Great Neck was killed under unfamiliar circumstances. The motives surrounding the killing could not be clearly established at an instance. Investigations into the death did not last a week before the killer was known and arraigned in court. Salvatore Pirrone, a native of Bensonhusrt, Brooklyn was charged with three counts of second degree murder and one count of first degree murder. He was responsible of Rahmatollah’s killing on the fateful day (Goodman J. D. 2012).
Pirrone was a said to be a middleman for a clothing supplier and it was ...

Business

Question 1
Arbitration has become an effective and rapid mean to solve problems by finding appropriate solutions for any disputes between the trade partners. The judgments of the arbitrators along with their decisions are straightforward and neutral as they tend to maintain due process and protection against anti-discrimination. Due to which, organizations across the globe tend to focus highly on the use of arbitration to overcome their issues. For instance, a North-American software developer registered for trademark for communication software in United States and Canada. On the other hand, a computer hardware manufacturer had registered for identical trademark in variety ...

The ability for the federal government to issue patents is governed by the United States Constitution, Article 1, Section 8, Clause 8, “The Congress shall have the power . . . to promote the progress of science and useful arts by securing for limited times to . . . inventors the exclusive right to their . . . discoveries” (1787). Although recited in the powers of Congress, the right to issue patents has been delegated to an administrative agency within the Commerce Department, the United States Patent and Trademark Office (USPTO, 2013). The ultimate enforcement of patents is overseen by the federal and state judiciary, through a system of ...

Abstract

Franchising is gaining popularity as an important tool for international expansion. It benefits both the parties involved in franchising. The purpose of the paper is to highlight the importance of franchising and understand the factors that affect franchising decision of businesses. While a franchisor uses this tool as a method of distribution and international expansion, a franchisee uses it to reduce business risk. The factors affecting franchising decision differ for a franchisor and a franchisee. The franchisor looks at its decision of franchising with a more global angle through analysis of the global market and legal scenario, a franchisee has a local approach to make an investment ...

Diversity Squared: Southeast Asia’s Pearl of the Orient

For most tourists, they would prefer a trip to the Caribbean or a trip to the Alps. But there are tourists nowadays who wish to explore new countries and learn new cultures. This then leads them to the Asian continent. The continent itself is filled with history and heritage unlike any other and each trip is a new experience. Many Western nations such as Spain, Portugal, the United Kingdom and the United States have been captivated by this continent’s vast resources and unique culture that they conquered a particular Asian continent and honed them to their liking. But, the continent is also ...