Shoes Reports Samples For Students

Design Elements and Principles

Design elements help us assess a visual place in terms of aesthetic evaluation of a place. They are given as follows: Line, Color, Shape, Texture, Space, and Form. Addition to these elements, we need some principles showing how elements are applied to this place to assess aesthetic of a place: Unity, Balance, Hierarchy, Scale/Proportion, Dominance, and Similarity/Contrast.

Assessment of ALDO

In this paper, I will assess a store of ALD at Fifth Avenue in terms of design elements and principles one by one.

Design Elements

Line
ALDO store has many rectangle boxes in it next to each other. The rectangle shaped shelves on the wall have outside ...

Abstract

Permanent magnet synchronous motors (PMSM) are a type of motors that have permanent magnets mounted on the rotors instead of the rotor windings. This particular design gives the motor a few advantages over ordinary induction synchronous motors. The magnets attached to the rotor do not require excitation, which reduces the power consumption in PMSM. This gives the motor high operational efficiency and reduces the motor active diameter. PMSM are therefore associated with applications that require high torque but have limited operation space. The permanent magnets suffer from flux leakage and are therefore aligned in a pattern that minimizes flux ...

Discipline Meetings

Section 1- Overview of the situation
An employee named Carly, working in a high-end restaurant called Fauna will go through a discipline meeting for wearing the wrong shoes. The policy of the company is to wear stilettos and anti-slip shoes which are very essential for health and safety purpose but Carly’s supervisor Daria noticed that Carly did not wear the shoes which are allowed as per the standards of the restaurant. This was not the first time that Carly had been caught wearing the wrong shoes at work. On her previous shift, she was wearing these wrong shoes ...

Evaluation of Marketing Strategy

Introduction4
The brand.4
The organizational strategy.5
Strengths of the marketing strategy..6
Weaknesses of the marketing strategy..8
Marketing mix..8
Product..8
Price..9

Place.9

Promotion.9
Conclusion10
Appendices10
Appendix 1: SWOT Analysis..11
Appendix 2: PESTELEL Analysis..11
Appendix 3: Michael Porter’s Five Forces Analysis12
References List ..13
Executive summary
Nike, Inc. is a leading manufacturer of footwear, apparel and equipment globally. The company has enjoyed a long history of success due its consistent marketing strategy that gives it a competitive advantage. Nike uses a various strategies to maintain its lead in the vast global market. This study assesses the effectiveness of the marketing strategy ...

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Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

I Сompany description

Nature of the Organization

Michael Kors is an American brand created by Michael Kors, at the age of nineteen. The story begins with the development of a collection of clothes he sells to the famous boutique Lothar's in New York. He wins the recognition of the press specializing in fashion, which allows him to know and to introduce it in this very closed universe.
Encouraged by this initial success, the young man decided to start own label in 1981. That same year, the brand releases its first collection of women's sports clothing, a collection not quite sport, but rather chic ...

Capstone Project

The mission of Reebok Company is to outdo other competitors especially Nike Inc, Company. Its visionary goals are to be the world’s top company in sports apparels manufacturing and other sport wears. Its core benefit is the ability to attract many customers from both within the country and internationally. Its core purpose is to increase its market share by 32 % in the year 2012. The primary stakeholders for Reebok Company are Clean Tech, Digital CRS, Reebok Starbucks, and Timberland (India Info Line Ltd, 2011).

Identify the five forces of competition and how it impacts the company

Reebok Company faces stiff forces of competition from many companies in the same line ...

Adidas is the leading marketer and producer of sportswear while facing competition from rival, Nike. The company’s remarkable marketing strategies have been as a result of modern and new technologies, especially in advertising. The organization targets consumers from all over the world making its advertisement strategies a major part of their marketing. Adidas has managed to keep up with the challenging consumer demand over the years due to the approaches used in their advertisements. For most of their adverts, the use the motivation and learning concept to attract the consumers who can easily relate with the advert.
2015 ...

Abstract 2

An Illustration of Jimmy Choo’s Performance 4
An Illustration of Jimmy Choo’s Performance in Various Markets 6
PESTEL Analysis Table 6
5 Forces Porter’s Model 9

Business Canvas Model (Osterwalder and Pigneur, 2009) 12

SAFe Analysis Table 17
Financial Analysis 19
Conclusion and Recommendation 20

Reference List 22

Abstract
The report analyses both internal and external environment for Jimmy Choo. The analysis has utilized different models including PESTEL, SWOT, five Porter’s forces and SAFe. The analysis has helped to identify internal capabilities of the company and the opportunities and threats presented by the external environment. The major opportunities for the company are product and geographical diversifications ...

Summary

The increasing occurrence of complains from the consumers of bakery foods, the company’s researcher will have to carry a research on the companies attendance to the hygienic and food safety in relation to the requirements on the food safety act 1990.The researcher will have to confirm whether the related companies do adopt the health and safety laws about concerning their employees and the customers. The project is entailed on determining how the companies attend to their duties as required by the food regulation acts 2002 and food production (regulations) safety 2002. The research will involve questioning of the customers ...

Introduction

Businesses today operate in a highly global business environment in which potential hazards seem to appear at every turn. A single bad decision or poorly managed endeavor can result in loss of revenue and damage to the company's long-term brand image. In addition, factors outside the company's control can often have a very negative (or even disastrous) impact on its operations and profitability. This could be an economic upheaval, introduction of strict labor laws in a supplier nation or an inability to obtain necessary raw materials. Dealing with such issues is one of the principal problems that business executives ...

Market-Based Management

MBM (Market based management) is a management concept that encompasses the key elements of a free society and incorporates them to the organizational structures within an organization. Charles Koch, the CEO of Koch industries initiated the concept of MBM and incorporated some of its principles into the company. As Koch explains it, the practice of MBM does not entail copying the external marketing principles within the firm. Essentially, a business only facilitates individuals to meet the specific objectives and mission set by the firm. However, the broader society referred to in the MBM exists to facilitate individuals to achieve their own set ...

INTRODUCTION

This research is aimed to provide comprehensive analysis of the retail sector in which the business aims to enter. To gain Piranhas’ attention so that the business could be provided with investment, a brief justification of the retail sector is provided for investors to have an idea regarding the market. For this purpose the retail outlet will be opened in the fashion retail segment in UK and the name of the outlet will be ‘Fashion for you’.
Fashion retail market has been showing tremendous increase in the profits and growth over the years. Owing to the increase demand of ...

The City and State

Macro Environmental Factors: Adidas
The two main macro environmental factors impacting Adidas are legal and socio-cultural. In 2015, Adidas brand faced financial turmoil due to several factors, which led to a drop in its sales (Peterson, 2015). The executives failed to create the products that were supposed to appeal to changing taste of the American customers (Peterson, 2015). Adidas has not been as successful as Nike in signing sports celebrities for endorsements. Nike signed a deal with Basketball superstar Michael Jordan and today the Jordan brand is one of its most profitable subsidiaries. Adidas is yet to achieve that ...

Business Strategy

Summary

Elite Footwear’s main competitors are Friendly Footwear and GOATShoe’s. Our main strengths are the huge advertising budget as well as the free shipping services. Furthermore, the company has a relatively huge market share in the wholesale market. Elite Footwear’s S/Q rating is the same as all our competitors while the prices are always consistent across all our companies. Nevertheless, the company offers more models in the Latin American market, and it may decrease them to lower its expenses or maintain them to create a monopoly.

Performance Analysis

Elite Footwear has a robust and promising position, especially when ...

H&M (Hennes & Mauritz AB) refers to a Swedish international retail clothing firm. H&M is popular for its fast-fashion clothing for women, children, women and teenagers. H&M operates in 61 countries and has more than 3, 700 retail stores across the world (H&M, 2016). For purposes of this assignment, I decided to visit one of the retail stores of H&M as a mystery shopper. Specifically, I visited H&M store located at the Pavilions Shopping Centre in the Birmingham City, United Kingdom. Therefore, the following is my experience and observations regarding H&M store of Birmingham, UK. Also, I will include some ...

Introduction

A consumer diary is important for the following reasons. One, It is used to capture frequent and small purchased items that a consumer uses. The diary is meant to capture all the expenses on food and beverages that a consumer uses nonprescription drug and supplies, tobacco and personal care products. A consumer diary is self-managed within a specified period of time. The diary is used to show the amount of expenditure a consumer uses on products that they use. It can also be employed in analyzing the consumers’ loyalty towards the items and also checking consumer behavior (Maclaran, et al., 2007). An example ...

Introduction

The case study Nike the art of selling air, taken from 100 great businesses and minds behind them is in essence the story of an organization which changes the course of the sneakers industry and started a journey which is still ongoing with great success.
Nike Inc. has been the face of the sneakers industry for the last five decades, the story starting in 1962 by Phil Knight who in collaboration with his coach Bill Bowerman, laid the bricks for a revolution in the footwear industry.
Ever since the launch the achievements of Nike in terms of creating a brand ...

Zara Corporation

I have chosen Zara Corporation based in Coruna, Spain in preparation of a case study when entering into a new market in US. Zara Corporation is an international clothing retail company that sells clothing attires and accessories. It was founded in 1975 by Rosalia Mera and Amacio Ortega. Zara is considered to be the largest clothing retail company in the world with ownership of fashion brands such as Bershka, Pull and Bear, and Dutti. At the moment, Zara has several outlets in Europe and the Middle East. It has a strong presence in these two regions but needs to expand to other regions ...

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Intercultural Communication Challenges for an American Company that Moves Production to China

1. Introduction
In times of globalization companies are free to choose any location of their production, and those of them that are planning becoming international and enjoying economy of scale tend to locate production in cheap-labor countries disregarding how remote they are from headquarters, as labor cost savings are expected to exceed shipping costs. With high labor costs in the U.S., the American companies tend to move manufacturing to such destinations as China, Vietnam, India, Bangladesh etc.
Cultural differences are one of the issues that may undermine success of such moves, especially when the ...

Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...

Introduction
Being a marketing manager at Lacoste, the marketing director requested a report to be prepared that describes the interlocking components of the attitudes that influence relationships between consumers’ attitudes and behaviors. In addition, the report tries to discuss some of the factors that may influence the purchasing of footwear.
According to Hoyer and Macinnis (2009), consumer behavior reflects the totality of the consumers’ decision with respect to the attainment, consumption, and nature of goods, services activities, experiences, people and ideas by human decision-making units.

Problem Statement

The main issue the report tries to illustrate is the factors that influence the ...

Moncler Store e-business

Explain how the e-business Value Networks Operate
E-business is the use of information technology to manage and operate a business by using the internet to interact with external business partners and conduct other activities that are relevant to the business structure. In particular, it involves conducting business processes over the internet to enable the smooth running of the strategic activities that are essential to the continuity of the business. The e-business models explain how the company operates, how the services offered are to be delivered and how new and emerging technologies are too adapted to support the necessary departments ...

Porter’s Five Forces Model

Michael Porter’s Five Forces model gives a strategic insight to the firm. It considers the five forces necessary to create a competitive advantage. This model helps the strategic manager to understand where power lies, and helps in creating sustainable competitive advantage. The analysis of foot wear industry according to the Porter’s model is given below:

Threat of New Entrants

The threat of new entrants in the footwear industry is high. There are a few entry barriers. The government regulations are few. Moreover, the inputs are easily accessible. It is not tough to arrange workforce, technology, raw material and expertise. However, advanced technology can lead ...

Introduction

Social networks are increasingly business minded. It is difficult for any business to monetize their presence in social networking sites. It provides complete information about the customers. For example, there are more than 30 million people on Facebook in the UK. The increase of monetization opportunities such as Facebook Deals, Facebook credits and F-commerce provides a tangible difference to bottom line of the business. In this report, two case studies such as Zappos and HCL technologies will be discussed with their present activities that support social networking. Along with this, the impact of social networking sites such as Twitter, YouTube, ...

Introduction

Theory of mind refers to the ability presumption that people or other beings have a mind.This stems from the fact that one can only intuit existence of his/her own mind via introspection and there is no direct link to another persons mind.Theory of mind will always allow a person to have thoughts,wishes,intentions and desires to others,prediction or explanation of other people actions and even elaborate on the intentions of those actions.In most cases,Theory of mind seems to be like innate ability in humans,although one needs social and other much more experience over some period of years ...

Nike Company’s ‘Find Your Greatness’ Campaign Report

For an effective advertising campaign, it is essential to integrate a larger number of media. The integration is of significance since it creates enormous attractions and higher level of awareness to the organization’s customers and potential customers. One of such companies that have integrated its advertisement campaigns is the Nike Corporation. The company has effectively integrated the advertisements that equally work best across the television, online media, and outdoor. These make its customers promptly gain awareness about the products of the company. This paper conducts an analysis of one of the Nike Corporation’s advertisement campaigns and its effect ...

Zappos.com is an online shoes and apparel retailer that was founded in 1999 in Henderson, Nevada. The company was originally established as a shoe store, however later it expanded its business into other areas, such as apparel, accessories, as well as products for home and beauty. However, shoes remain the core product of Zappos and the company managed to achieve market leadership in the online segment of shoe retail market. In 2009 Zappos announced its merger with Amazon.com in order to join capabilities and derive synergies from common operations.
Today the size of Zappos and the wide product range ...

When it comes to Human Resource Management, things tend to get a tad bit trickier considering how the HR department’s entire job is to maintain the upkeep of the people to ensure the upkeep of the facility. That being said, there are a few factors the HR department needs to consider before they can perfectly say that have done the best HR planning for the sports complex. For starters they need to make sure there are enough people doing the work and the maintenance of the facility is going as planned. Secondly, they need to make sure that ...

Nowadays globalization is developing rapidly; more and more companies establish their subsidiaries in the foreign countries. Many organizations have presence all around the world. This process has either advantages or disadvantages; however, companies receive mostly positive outcomes of globalization, such as access to the new markets and outstanding talent, outsourcing of production and R&D, learning the experience of the foreign colleagues, and etc. This reported is devoted to identification of the ways of international business strategy’s improvement for Adidas Company.

Globalization

Globalization has made significant changes of the world economy. It foresees the following aspects:
Nations differences: the competitive ...

Introduction 3

Executive Summary 3
Ethical Policies of the Company 4
Environmental Policies of the Company 4
Credibility of Ethical and Environmental Claims 6
Conclusion 6

Reference List 8

Introduction
Adidas AG is a German global corporation that designs, produces and sells sport goods, including clothing, shoes, and various accessories. This company operates in more than 160 hundreds of countries and employs more than 53 thousand people, generating sales of more than €14 billion (Adidas-group.com, n.d.). The company is known to design clothes that have three parallel bars, which is a typical logo of the company. Adidas was founded in 1924, and today it ...

Appreciation of Art - Hamlet

Artist: - Angel PlanellsNationality: SpanishDate: 1938 Title: Hamlet Genre: Surrealism Medium: Oil paint on canvas Size: 39 3/4 x 37 3/8 in. (101 x 95 cm) About Angel Planells
Angel Planells was born in 1901 in Cadaqués en and lived the majority of his life in Barcelona where he lived all of his life. He was an introverted man who was motivated by his dreams and imagination. He was a close friend of Salvador Dalí. He participated in a number of Surrealist Exhibitions with fellow artists such as Miró, Spaniards Dalí, and Oscar Domínguez. He died in ...

Introduction

The purpose of this report is to research a needs and motivation theory and apply it to analyse my consumer behaviour. The theory explored in this report is Maslow’s hierarchy of needs, which still remains one of the most accepted theories in many spheres, including marketing. The first section of this report will provide a brief overview of the theory, as well as its possible applications to consumer behaviour. The second section of the report will provide the analysis of my behaviour as a consumer from the point of view of Maslow’s approach. The third section will ...

Communication Style, Greeting, Gestures, Dining and Gift Giving Etiquette

The Institutional Affiliation
COMMUNICATION STYLE AND PACING, GIFT GIVING AND RECEIVING ETIQUETTE 2
Kuwait Customs
1. Communication style and pacing
Kuwaitis spend a lot of time communicating and making acquaintance. They prefer to have anything to do with people they know well. Interlocutors usually try to present themselves at their best, mention educational degree, demonstrate good manners, etc. Kuwaitis usually stand closer to each other than people in Western countries do while communicating. It is not acceptable, however, for members of different sex to touch each other during the conversation while opposite sex members can easily ...

A product is whatever that can be presented to the market. It aims to satisfy a need or a want. It can also be called merchandise. They can be bought as raw materials and traded as finished goods. On the other hand, a service is an intangible commodity. The provision of a service is usually an economic activity where the purchaser does not, only by an exclusive contract, get the exclusive possession of the object being purchased. The objective of this paper is to know the importance of a product or service in the industry. It also aims to identify the differences between a product ...

Field/Background Information

On a chill Friday afternoon at around 1pm, I set out on a religious tour to an Islamic center. Bilal Islamic Center, 4016 S. Central Avenue, Los Angeles, CA – 90011 was my chosen destination of worship as I sought to find out exactly what happens here every Friday afternoon. The first thing that I sought to know was why Muslims chose Friday as their preferred day to gather for prayer. I was informed that the idea about the Friday gathering was derived from the fact that Friday was a known market day in many regions. It was hence realized the need for ...

Table of Content

Definition of key terms
2

Introduction
3
Background information
3
Factors influencing the purchase of footwear
4
Personal characteristics
4
Individual circumstances
6
Social environment
7
Components of attitudes influencing behavior
8
Cognitive
8
Affective
9
Conative
10
Conclusion
11
Bibliography
12

Definition of key terms
1. CEO-Chief Executive Officer
2. NIKE-A US based Footwear Company, that manufactures sportswear and other sports apparels
3. ADIDAS-this is a German owned sports ...

Introduction

Gap Limited is a medium size retail outlet for shoes located in the northern district of the city. It is an organization which offers high quality shoes of all varieties and for all customer segments, ranging from children’s footwear to hiking footwear. The organization has been experiencing tremendous levels of growth partly attributable to the increase in the brand visibility and growth in reputation of the organization’s products in delivering value to customers. This growth has resulted in increased inventory levels and an emerging complexity in the management of inventories. The inventory systems currently in place are insufficient ...

The problems facing our company are widely ranged and can be grouped as socio-cultural factors, the economic factors, and the environmental factors. The social class is directly dictated by the economic power and this highly affects the company. Our company is in a region where the surrounding social class does not favor its growth. In this region, there is a preformed mentality that our products do not meet the demands of the surrounding class. This has made it very difficult for us to attract potential customers within the region even though we try as much to retain our existing ones. However, ...