Introduction
The modern world of business is today becoming more tough and competitive as different companies strive to gain a competitive edge over others. In order for a company to become successful and stay successful in a competitive world, it is important for management to take a strategic risk. Following the traditional ways of business and staying safe all the time may cost the company its success since the company may be overcome by other businesses. One of the ways that management can ensure the company becomes and remains successful is through strategic management. Strategic management involves a collection of ...