IMPORTANCE OF CUSTOMER SATISFACTION IN AN ORGANIZATION
Importance of Customer Satisfaction in an Organization
Customers are one of the most important people in any organization. Customers are a key resource that significantly determines the success of an organization. Customers refer to the individuals who purchase an organization's products. Therefore, customers have to be at the center of every decision that is made by an organization. For an organization to have any hope of prospering, it must ensure that its customers are satisfied. This is the reason why many business organizations place customer satisfaction at the helm of their goals and objectives. Customer satisfaction in simple ...