Essays on Consumer Base

Abstract: 2

Product 3 Place 4 Price 4 Promotion 5 Social media 5 Televised communication 6 Personal selling 6 SWOT Analyses 6 Threats 7 Findings 7 Challenges 8 Opportunities 9 Recommendations: 9 Conclusion 11 Last US bag 14 Abstract: The Last US Bag company is a leading company which provide its consumers customized products and services and it is the main promotional strategy of the company. The market mix explains that the company is strong in its products and are able to cover maximum areas for its supply chain. There are explanations about the company’s SWOT analysis and recommendations from ...

Book Review of “The Politics of Air Pollution” By George Gonzalez

The Politics of Air Pollution by George Gonzalez Introduction Background George Gonzalez is a renowned assistant professor based in the Department of Political Science at the University of Miami. He has been an avid advocate of the inner political workings of the environmental policy in the United States. The book entitled the politics of air pollution delves into the establishment of policies that govern emission standards with a specialization on California as a key study. The book generally describes California as one the leading states in the promotion of automobile emission standards. As such, the book focuses on highlighting ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...

Introduction

Business restructuring refers to the process of reorganizing or reshuffling the ownership, management, the operational, legal, administrative, technical, and financial structure of a company. The restructuring may stem from the need to enhance the profitability, competitiveness, and placement of the organization in a particular industry. Restructuring usually takes place before the sale, merger, and acquisition of the business but there are several other motives of restructuring. Competitive advantage and financial gains are the two most prominent causes of restructuring apart from mergers and acquisitions. Organizations have to plan in the context of restructuring and devise a grand strategic plan ...

Retail is one of the most dynamic and long standing business that has been part and parcel of every culture for centuries, the tradition of trading has developed and evolved with time, and constantly moving forward to this ear the trends are changing very dynamically and the challenge for big retail stores such as Home Depot and Lowes is to constantly connect with the trends and strategize to connect with the consumers. The requirements of retail are complex and with globalization and the success of digital media and a set of highly informed consumer base it is imperative for ...

Background (Darden Restaurant)

It is the world’s largest company-owned and operated full-service restaurant company that served over 423 million meals in the fiscal year 2012. The organization operates in more than 1990 restaurants in the United States and Canada. 1961 of these restaurants are located in the United States, which is the home country for the restaurant with the main brands being Olive Garden (786 restaurants), Red Lobster (677 restaurants) and LongHom Steakhouse (386 restaurants). Others include the Capital Grille, Bahama Breeze, Seasons, eight Eddie and the Seafood Grille. The corporation’s first restaurant, Red Lobster seafood restaurant, was opened in ...

International Marketing – Iceland Supermarket

Introduction Iceland Foods Ltd. is one of the leading names in the food retail sector in the UK. The company was founded by Malcolm Walker in 1970; and, since then, it has undergone consistent growth in its popularity, consumer-base, and profitability in the domestic market. Before, fridges and freezers came to be commonly used; it focused on selling loose frozen foods i.e. vegetables and meat. Later on, it worked on product development strategy by introducing some branded grocery items that proved to be a booster to its sales revenue. Within 46 years of its business life, the company has ...

Target Corporation: Internal and External Environments

Introduction Target Corporation is one of the leading retail companies in the United States. With a nationwide footprint that includes 1,790 stores, the company has been recognized as one of the top ten global retail brands (MarketLine, 2016). Although the company recognized an increase in sales for the 2015 fiscal year, Target did experience a decline in operating and net profits (MarketLine, 2016). In the past, Target has been able to differentiate itself by offering product lines that emphasize value. Target’s product lines have offered its consumers products that are slightly upscale for a discount chain, but ...

NameInstitutionDate

Tesla Organization Organizational Structure The organizational structure of Tesla Motors is similar to many other automotive companies. The shareholders are at the top of the management food chain, followed by the Board of Directors. Elon Musk, founder of Tesla Motors is on the Board and acts as the Product Architect, as well as the Chairmen of the Board. Below the Board is the CEO, or Chief Executive Officer. They are in charge of strategic leadership, and management of different branches. They directly oversee the President and Board of Director, who is in charge of four individuals, the CTO, CIO, ...

Zulily and its History

Zulily is an American company which is headquartered in Seattle, Washington. As a publicly traded company in the United States, Zulily markets home products as well as clothing and toys. The target market of Zulily are those young mothers that are technology savvy and are consistently looking for new as well as innovative products for their children. Founded in 2009, Zulily has been operating in online retail industry of the United States. Zulily tends to serve the United Kingdom, Canada, Australia, North America and Ireland. Despite the fact that Zulily’s website reflects that the management holds no inventory, ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4 A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5 The Passive Approach 5 The Active Approach 6 Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6 Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7 Conclusion 8

References 9

Executive Summary This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Question 1

Clearly there is no doubt that the convergence of communications technologies and Internet networking frameworks have had an intense, societal and worldwide change and effect on how a Global Marketer’s, plans, budgets and implements of international marketing communication campaigns. The Global Marketer can no longer rely on just external proxies such as country specific partner companies, benefactors, or international distributors to properly represent their particular company’s brand, messaging and completely assimilate themselves as a worthy distributor not apt to incorporate into its’ own offerings – a competitive brand. The Global Marketer must now take into consideration, not just ...

America is the hub of entertainment in all genres and has been providing entertainment solutions to a global audience from ages. With the advent of technology the mode to showcase kept changing and the game changer was the launch of the TV. To be able to provide quality entertainment was the key mantra and transfixed the American society and with the advances made in digital technology, the initiation was the launch of companies providing digital television entertainment services. Direct TV was launched in 1994 with the focus on satisfying the demands of the consumers based in USA and Latin ...

Product Repositioning

GAP Inc is one of the most well-known global retail giant with the global positioning strategy that says ‘Be the World’s favorite for American Style’. The global business comprises of GAP, Banana Republic, Old Navy, Athleta and Intermix. In it’s hey days the brand identity connected with the target market as the brand used to represent ‘effortlessly cool’ (Monllos. K, 2015). With the global business being, intense and dynamic with many retailers offering cheaper options and in house issues relating to supply chain and designs not being able to translate into current trends and creating an emotive ...

Online Retail Business is one of the fastest growing business enterprises in today’s markets. Various entrepreneurs have ventured into the market with the aim of exploiting new business opportunities. This research project seeks to provide a guideline on the ways to effectively start and run and online research business. There are four research methodologies that can be used in analyzing the business environment for such a consumer-oriented project. For the purposes of this outline; this proposal is going to explore four research methodologies namely; qualitative, quantitative, Mixed, and Action.

Part 1: Overview Research Methodologies.

Qualitative

First of all, it is important to understand that normative ...

- Summary of articles

In this article, The Globalization of Markets, Theodore Levitt is quick to point out that world markets have become more integrated as a result of technological and communication advancements. Many companies have been able to relocate from their parent companies to new host countries. According to Levitt, different territories have different cultures that inform the kind of preferences and tastes that customers have regarding different products. However, through globalization new products have been introduced in new territories. Many cultures have begun to accept some products that were not indigenous to their cultures.

Levitt argues that world preferences and tastes in ...

The mention of Brazil brings an image of a beautiful country full of beautiful people. A country with breathtaking beaches, carnival atmosphere, rich in the beautiful soccer they play, and by thinking of vacations the country that hits ones’ mind is Brazil. Media through magazines and advertisements on televisions have created all these images. It is a country full of different cultures appealing to people worldwide. Brazil is also the country of Samba, their national team that plays beautiful football, and full of supermodels. Basically, a country with all these attractions and lovely people would be an ideal business zone. Being a ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Introduction

Guo Pei is a Chinese fashion designer most recently known for the custom-made dress that artist Rihanna wore on the red carpet during the MET Gala in 2015. Aside from being a fashion designer, Pei is the president of the Rose Studio Fashion Co. Ltd. Pei is also the Chief Designer in the company and one of the distinguished members of China’s association for fashion designers (Designers & Books, 2015). Pei’s Rose Studio, which was established in 1997, is one of the most inspiring brands when it comes to haute couture designs. Pei also won several awards over the years ...

IPAD Marketing Analysis

Introduction The competitive nature of the business environment in view of a globalized economy and a tremendous surge in technological developments on a daily basis has made the playground cut throat to not only sustain but also grow the business. The success of an organization lies in its undertaking to a thorough investigation of potential opportunities in meeting the needs of the customer wants in accordance with the current trends which make them own the product in view of the image created. Apple’s iPad has been one product which shows what the company is all about in terms of ...

The Analysis on Fast Food Brands in Chinese market based on Stakeholder Mapping Matrix

Description and Profile of Wendy’s Wendy is a global leader in the Chinese convenience food retail business. According to Wendy’s (2008), Wendy is amongst the leading four world convenience food chains. The enterprise started using the trademark “Wendy’s” in 1960s. The company has expanded into various ventures since then to different market with the main interests in various developing different products in the convenience food industry. Wendy’s (2008) revealed that, over the years, Wendy experienced massive growth and development achieved by different strategies in the market. First, the company emphasized on the Core competencies through ...

In 1990, the sales manager and controller came up with recommendations for prices in the fourth quarter. The executive committee meets and approves the fabric prices. These prices are published and also sent by mail to customers. These new prices are for the coming quarter. It is one of the leaders in the textile industry. The annual sales of this company are about eighty-two million dollars. The sales people of the company get straight salaries. The full line of fabrics has a good sale. The manager of sales and controller show concern about the pricing of Traxx-30. Triaxx-30 is a blend ...

As the top health administrator for Well Care Hospital in Happy Town, USA, I place a great deal of importance on professional conduct within my particular health care setting. Because of the often life-and-death ramifications of the actions of health care professionals in all aspects of the profession, it is doubly important that these officials operate at the highest standards of ethics and professionalism. Allowing hospital misconduct to flourish under my administration would reflect poorly on myself as well as the rest of the staff, and diminish patient confidence and faith in our ability to do our jobs. Consequently, maintaining ...

Introduction

Hawaiian Telcom Corporation is a local exchange carrier specifically dealing with telephone services to the state of Hawaii. The corporation was founded in the year 2005 by the Carlyle Group but currently owned by Hawaiian Telcom Holdco Corporation. The company is a succession of Verizon Communication that sold its assets to the Carlyle Group. Hawaiian Telcom Corporation serves the larger Hawaiian market by telecommunication services. It provides a wide range of customers, business entities and sometimes engaged in wholesale communications services to the Hawaii state. The company specializes on the internet series through its Fiber Optics, DSL and Dial-Up services. It ...

The global market of the luxury handbags is a sector that has seen an upward trend on a consistent basis. The primary reason for the luxury hand bags ever increasing consumer base is the fact that the demand for the luxury handbags has been immense from the emerging markets and predominantly cater to a woman consumer base. The increase in the disposable income is one of the primary reasons for the growth of the luxury handbag market, with an ever expanding middle class focused on style and status and to dominate peers in terms of lifestyle and a preference for branded products, ...

1. What is your assessment of Costco’s business model and strategy? How well is Costco’s strategy working? Costco has a good business strategy and model especially because of the competitive edge the company enjoys with this kind of strategy. Costco’s strategy on ultra-low pricing, low operating costs and its keenness on geographic expansion is greatly responsible for its success. The idea behind the company’s model and strategy is to obtain a high volume of sales by enticing customers with their low prices. Costco’s strategy is working well as depicted from the company’s performance. The ...

Leung Man Hong

Strategic Management - Organizational and Business Overview Headquartered in Finland, Nokia is best known as a manufacturer of mobile handsets, having led the industry for decades before facing a massive decline in the late 2000s. Nokia was the top brand in the consumer electronics segment, however, between 2012 and 2013, its brand value fell by a massive 65% bringing it down to the 57th rank . Nokia’s three main business lines are: a) Mobile handsets, b) Nokia Networks, and c) Nokia Ventures . Over 1.2 billion people across the globe use Nokia products. Figure 1 illustrates the organizational structure at Nokia : ...

- Introduction EON Tours is a company that aims at venturing into the international tourism industry. Currently this firm has begun its operations both in Turkey and in Spokane, Washington. This is a demonstration that with more resources and proper management the company can serve customers in many other destinations around the world. In order to reach a greater consumer base, it is important that the company invests of advertising the company through a well-defined website. Currently, the company’s website needs to be revamped so that it can be able to meet the diverse needs of customers. Therefore, the overarching theme ...

Business Plan

Executive Summary Conrad Bakers is a new company located in California planning to produce and sell Naturally Pita Crackers. The Naturally Pita Crackers is an organic thin, crisp, and flavorful crackers made of low sodium with zero saturated fats. It a family owned company that will be well known for that represents quality, health, and indulgence, into successful new product introductions in the highly competitive snack food market. The target market of the company is women with an annual household income higher than $ 50,000. The company will conduct its distribution through existing retail channels and regular distributors.

Product ...

Food is an important part of our daily lives. Food not only protects us from hunger, but the type of food that we eat is instrumental in determining our quality of health (Bourdain 11) In spite of this fact the food industry has also been used as a corporate market where large corporations can be able to maximize profits through the sale of different foods. The root question in this essay is: What is an interesting or important observation about the food industry, our connection to food, or finding success through unconventional, food-driven means. The first important observation about ...

- What are the key economic factors about the industry? Tim Horton’s Company enjoys a large consumer base in Canada. Due to the popular culture of fast foods in North America, the industry has realized large profit margins over the years. Despite the fact that the company enjoys a large consumer base in the cities of Canada, the company continues to face some economic factors that might alter its success in the future. First of all, it is important to understand that coffee is one of the best-selling good in the company. However, the company continues to face competition ...

Executive Summary:

ORAGNIZATONAL AFFILIATION Executive Summary:

Mission Statement

Our mission is to bring quality products to the everyday consumer, to foster a corporate culture of tolerance and diversity, and to always maintain an emphasis within our organization on principled progress. We seek never to be exploitative, never unfair, and, above all, never to overstep our authority as the guiding light of this company. We will work fairly and equally alongside every employee, and maintain a close personal relationship with all of our significant clientele.

Company Structure

The company will be managed by a board of trustees elected semiannually by democratic vote among the body of the corporation ...

Executive summary 3

Introduction 3 Summary of the research 4 Research analysis 5 Pros of online retailing to the company 5 Cons of online retail to the company 6 Recommendations and justification 7 Conclusion 7

References 9

- Executive Summary Globalization of commerce and the continuous technological advancements in recent years have widened the market base for many producers. In an effort to reach out to this large consumer base, there has been an upsurge in the level of marketing innovations. One of the key innovations that have been realized is online retail. For the purposes of ...

The maximization of industrial profits has been the objectives of many plants both within and without the United States. However, it is important to understand that the safety and health of workers in these industries is instrumental to the success of the industries. This essay looks at some of the ways in which industrial hygiene is enhanced in many industrial settings in the United States. First of all, the limitation of food stuffs in working areas is one of the key measures that have been maintained by many industries. Many industries in the United States prohibit the bringing ...

Retaliatory tariffs by the United States on Thailand will lead to the repositioning of portfolio investments in Thailand. Many investors in Thailand will sell their bonds and stocks so that they can exit the Thailand market. It is worth to note that tariffs on the United States by Thailand will not have a large effect because the United States is a large country that has the ability to diversify its source of personal computers. However, the tariffs that on Thailand will have a great effect on the computer market in Thailand because Thailand is a small country whose producers are more reliant on ...

Kania and Davis maintain that the criminal justice system is jointed. I agree with this assertion. This is because the criminal justice is structured in such a way that roles can be delegated both from a bottom up and also top down manner. This information is accurate because high judicial organization ace lower institutions. This jointed process enhances the process of justice administration by making sure that judicial reviews are conducted on judicial matters that are of concern. I have not experienced the conflicting requirements in my position. I find this interconnectedness effective. Private litigation for example has established wide ...

Business Strategy and Plan for

Virgin Media Inc. is one of the world’s leading entertainment and telecommunications business catering to the consumer and business sectors . Virgin Media has listings on the NASDAQ in the US and London Stock exchange or LSE in the UK VMED as its ticker . Virgin laptops are supplied to the UK market under the umbrella of Virgin Mobile. This analysis evaluates the current standing of Virgin laptops, the market environment that it operates in, its future prospects as well as providing recommendations. Johnson, Whittington & Scholes (2009:56) state that the PESTEL analysis is crucial for business environment analysis as ...

Market Analysis

Company: EMWATCH INC. is a manufacturer and seller of multifunctional wristwatches. Its product is based on integrative technologies that enable the watch to support multiple functions such as camera, mp3 players and cell phone in addition to providing the traditional function of a watch – telling time. The company relies on the uniqueness of its product to compete in the mid-range wristwatch market. The design of the product as well as its marketing strategy is developed personally by the company’s top management. The company’s mission and vision statements focus on adapting state of the art technology for their products and ...

Primary Message

In recent years, the market has witnessed tremendous change in terms of the availability of goods in the market and consumer preferences. This has necessitated a change in marketing strategies so as to be in a position to attract more customers to purchase various products. Some of the marketing strategies that characterize the market today include electronic commerce which has in a great way substituted the traditional physical stores that characterized traditional marketing. The author of this article seeks to explain to the reader that since, the level of competition in the market has changed due to the presence of better marketing ...

INTRODUCTION

Situation Synopsis

As the director of Hungerit, Jozsef Magyar wanted to find new ways to increase the company’s profitability. Born in Szentes, Magyar graduated from university in Szeged with a degree in agricultural engineering. When he was 26 years old, he moved back to his hometown with his wife and found a job at Szentes Poultry Processing Enterprise. Due to the company's low stock price, Magyar seized the opportunity to buy part of the company, eventually buying the entire company in a matter of years. Right now, Hungerit enjoys smooth operation, but due to high competition both in domestic and international ...

Wal-Mart, their market power in the U.S. and whether or not they should be allowed to use banking services that were once restricted to banks.

Wal-Mart is one of the largest companies in the globe. Zellner, of the Bloomberg Business Week Magazine, writes that “in business, there is big, and there is Wal-Mart. With $245 billion in revenue in 2002, Wal-Mart Stores (WMT) Inc. is the world’s largest company” (Zellner, 2003, p.1). Sowell, of the Capitalism Magazine, explains that “much is made of the fact that Wal-Mart has 3,000 stores in the United States and is planning ...

There are several models and stages of development in each business before it is turned into a well-established business; each Business have life cycles that go through at some position in the course of its full life. Businesses are like an organism which passes through several biological stages of development and decline for a full single life cycle, a business also passes several initial phases prior to becoming a recognized entity. A business just like the existing organism, do not conclude its cycle at full-grown stage, after attainment its optimal phase of development and growth, each business passes through a phase of stagnancy then a ...

Levi Strauss & Co was established in 1853 in San Francisco, California (Ristau, 2009, p.128). This company is known for the manufacture of jean wear like Dockers which is a popular wear among many youth today. In addition, the company has over the years been the biggest producer of Denim jeans that is used by many blue-collar workers within the United States due to the toughness and durability of the material used. Levi Strauss & Co has been successful in the past due to the fact that the American consumer base has embraced jean wear as being a casual trade mark within ...