Essays on Travelers

Question 1: Arabic Perfume Unique Selling Propositions and Position Strategy in the Global Market

Pursuit defines unique selling propositions as an act that sets a business to stand out uniquely because of what it produces in the market. In most cases, companies make mistakes of wanting to be known for everything as soon as they enter the market. One of the Arabic Perfume propositions is that their fragrance produces are descent and anchored in the local’s culture, and traditions and consumers use it a lot, and the businesses have a tradition of gifting the fragrance. For this reason, a Middle Eastern customer can buy several units of same scent perfumes (Elizabeth Arden ...

Archaeology is the study of both ancient and recent past of human beings through material remains. Archaeology gives us a unique perspective on the culture and the history of human beings which helps us understand both the ancient and the recent past of a certain group of people greatly. This study helps us understand where, when, why and how people lived on this planet. It also examines the different kinds of changes that human culture has undergone over time, and tries to seek an explanation for the changes. In this paper, we will be discussing the archaeology of both ...

The Greek islands have many opportunities for travelers, and it has become one of the most sought-after vacation spots in the world. These islands are historic for their beauty, with many worldwide travelers coming here for centuries for what th”ey believe to be healing properties. Recent visitors may or may not believe in healing waters or sun powers, but they are interested in a chance to be spoiled, get away, and enjoy the island’s vast natural offerings, as well as the luxuries of the sister islands and the ocean. Mykonos, part of the Cyclades island chain, is ...

An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers

Introduction: There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Introduction

The issue of choice overload is a real concern in the hospitality industry in the modern era. The problem is informed by the broad range of options that the practitioners in the industry have. As a consequence the organizations in the hospitality industry have a difficult time making decisions due to the wide range of options they have informed from the contemporary trends. It is critical that when faced with so many choices it is extremely hard for an individual to reach a decision whether, in the hospitality industry or any other industry (Slåtten and Mehmetoglu, 2011, p. ...

INTRODUCTION

Tourism and hospitality have formed one of the world's fast growing industry and expanding at a rapid pace. It is an appealing industry that positively contributed to economic growth of developing and developed countries. The hospitality industry remains the intensive key resource of tourism, hotel such as Waldorf Astoria Beijing takes up the corporate responsibility to balance the social, economic and sustainability needs of their business as well as the communities. This hotel has been awarded Traveler's Choice Awards: - Trip Advisor in 2013 (Waldorf Astoria 2016). If these hospitality industries do not support tourism then a negative impact ...

Introduction 3

Earth Hour at Hilton Woodland Hills 3 2015 Earth Hour Activities 4

Business Strategies and Commitments 4

Analysis: Significance of Earth Hour Activities 5 Application of Stakeholder Theory, CSR, and TBL Approaches 6 Stakeholder Theory 6 CSR 8 TBL 9 Conclusion and Recommendations for Sustainability 9 Hilton Woodland Hills/Los Angeles Earth Hour Commitment and Sustainability Report Introduction Hilton Hotels and Resorts, one of the leading and most prestigious hotels in the world, is the organization that will be tackled in this report based on its participation in the 2015 Earth Hour. Hilton Hotel is considered to be one of the titans in the industry ...

Overview

Technology has both positive and negative implications on the lives of the people. The proliferation and advancement of technology tools have enormous effects on the lives of the people with respect to the odds of space and time thereby influencing the nature of social interactions. In particular, the technological advancements have direct effects on social evolution and social interaction across the globe, especially on the internet. The relationship between technology and social development results in the new realities of the individuals and the society. In particular, the relation between the society and technology encompasses the social networks sites, modern ...

EPIDEMIOLOGY OF COCCIDIOIDOMYCOSIS

EPIDEMIOLOGY OF COCCIDIOIDOMYCOSIS

Background: Clinical Description

The disease causing agent, Coccioides spp., causes a wide range of illness, but these illness are mostly determined by the hosts' defenses, inoculum size and possibly specific organism virulence. Most of the clinical infections (about 60%) show few or no respiratory symptoms. However, the rest 40% may show symptoms of illness that may either be acute or sub-acute. The illness could range from progressive pneumonia to flu-like conditions. Misdiagnosis usually occurs in self-limited community-acquired pneumonia. According to Saubolle, McKeller & Sussland (2007), only 29% of 56 people who had community-acquired pneumonia were diagnosed of coccidioidomycosis. The exact ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve. This is really important if the company has to fight and grow in a competitive market place. ...

California’s “third city” San Diego is oftentimes forgotten between San Francisco’s foggy weather, Golden Gate Bridge and tech industry connections; and Los Angeles’ sports teams, movie stars, and of course, Hollywood. To be sure, what San Diego is popularly known for, namely its beaches, its great weather, and its zoo, are hardly the attractions that provoke excitement and “must go” desire. Rather, the city’s attractions they seem to focus on rest and relaxation. Indeed, that is probably why San Diego is one of the top cities in the nation for conferences and conventions. Indeed, one of ...

In any type of company, one of the significant challenges for leadership is connecting industry knowledge and business analytics. Bartlett (2013) observes that these two components serve as the primary sources of information for decision makers. Managers generally hold much insight and wisdom in their accumulated experience, but unfortunately, any gaps in the facts are commonly filled with opinions (Bartlett, 2013). Instead of relying on subjective sources, leaders can utilize business analytics to validate new ideas and test industry beliefs (Bartlett, 2013). A starting point for effective business analytics is to recognize that data and information are not ends ...

Article Summary

Robert Nemiroff, a physics professor at the Michigan Technological University, along with one of his students Teresa Wilson, through this article titled ‘Searching the Internet for Evidence of Time Travelers,’ explain the extensive effort that they had invested for crusading the internet and find evidence pertaining to time travelers. They continue to detail that there was hardly any evidence that they could find on the internet, either through google searches, tweets, or any other form of evidence, regarding any incident related to time travel. Actually, there was not a single evidence related to this on the internet, at the ...

Hong Kong is having a primary position in Asia. Mainly, it is an important city and plays acrucial role as the entrance to China’slandmass and is the hub for most of the Asian countries. With 1,108 square kilometers of land, about 24% of land has been used for different purposes. Hong Kong is made of about seven millions of people and around 90% of 11.9 million passengers are using the public transportation, which includes thick rails, buses, minibuses, light rail, demand response paratransit, and ferries. Hong Kong is having a positive growth of the population and the ...

McCarran International Airport- Las Vegas, Nevada

Abstract The McCarran International Airport is deemed to be the ninth busiest in the US and tops in Nevada County. It accounts for sixty percent of the passengers arriving at the Nevada County. The airport was built in 1942 by George Cockett an American Aviator. The airport has undergone major changes and restructuring which has turned it into a modern international airport. The economic, political and social role of the airport cannot be undermined. The airport contributes to the income of the county and thus provides employment to some locals of the bigger population of the Nevada State. Socially, ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

Marketing Audit and Plan of QANTAS Airline

Organizational view The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Ancillary Revenue Management in the Airline Industry

Introduction There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...

According to the World Health Organisation, Measles is a highly contagious viral disease that affects humans. The disease is spread through direct contact with an infected individual, coughing or sneezing, and direct contact with infectious body fluids (World Health Organization, 2016). Between 2013 and 2015, there was a measles outbreak in Solomon Islands, Papua New Guinea, and Vanuatu. In Solomon Islands, the disease was first reported in July 2014, after a return traveler from Papua New Guinea was discovered to be suffering from the disease. According to the World Health Organization, the measles outbreak started in Papua New Guinea ...

The surrounding environment impacts any given business, and the same can applies to Emirates Airline. There are models conceived to facilitate understanding of the environmental situation that a company is subjected. One such model that helps in the understanding of the business environment is the PESTE analysis. As the abbreviations would mention, the political, economic, social, technological and environmental factors are assessed. In some literature, an” L” is added which caters for the legal aspect as a section of the business environment. This section of the paper looks into the business environment of Emirates Airline with the incorporation of ...

Intercontinental Hotels Group

InterContinental Hotels & Resorts – Brand Overview InterContinental Hotels & Resorts is a luxury brand, which offers upscale hotel services to its highly valuable, premium, and high-end customers. It has more than 17,109 room in 200 hotels altogether in 75 countries across the globe. InterContinental Hotels & Resorts are pioneers in the luxury hotel industry. The parent company of Intercontinental Hotels & Resorts is InterContinental Hotels Group commonly referred as (IHG). Apparently, with almost 710,000 room in 4840 properties of resorts and hotels in across 100 countries, IHG is evidently marking its dominion in the hospitality industry while upholding the title of ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

What better way to find out about what is trending in the travel industry than asking the travel agents themselves! That is what Benchmark Hospitality International did to get an idea of the travel industry’s current trends, to anticipate future ones and somehow gain insights on how two of their newest consumer brands are gaining foothold in the industry. The survey, which was engaged in by over 20,000 travel professionals, clearly showed that technology has the most impact when it comes to travel decisions nowadays. Five out of the 10 travel trends are influenced by technology and ...

Current Trends in the Resort Industry

Tourism and recreational industry continue to strengthen its position as one of the major international drivers of economic and social affairs. World Travel and Tourism Council outlines the shift in the strategic direction of development of the industry, where organizations, directly and indirectly, involved in tourism activities should become more aware and concerned with the impact of tourism and related sectors on wellbeing and wealth of the of the global population (WTTC 3-4). With the above in mind, some of the major and newest trends in tourism and the resort industry specifically include ecotourism. The International Ecotourism Society is ...

It was in January 1986, and Everett’s family were travelers on Carnival's journey ship "Occasion." While strolling along a traveler pavement on the Lido deck of the boat, Mrs. Everett stumbled and fell, maintaining wounds to one side shoulder and upper limb. The boat reached the shore the following day when Mrs. Everett visited the doctor who prompted her to go back to their place to be treated. This family eventually flew back to Pennsylvania where Mrs. Everett was admitted to the hospital (Wyatt 147). That stuff which she stumbled on remained a metallic limit spread for a ...

Southwest Airlines

Southwest Airlines is the largest low-cost airline in USA and the 3rd largest carrier in the world (as per the number of domestically carried passengers). It was founded in 1971 and headquartered in Dallas – Texas. The airline operates an average of over 3,800 flights every day. Southwest Airlines offers its scheduled services to 40 states and 98 destinations. Its fleet size has reached up to 72 aircrafts that are comprised of Boeing 737s. (Dess et.al, 2014).

Mission Statement of Southwest Airlines & Its Appropriateness

The mission of Southwest Airlines is, “Dedication to the highest quality of Customer Service delivered with a sense of warmth, individual pride, ...

Introduction

Today, social media has become a factor that has a great influence on the global business environment. Social media is a force used to impact the customers' preferences and gather data about their behavior. Many companies have changed the ways they operate to adjust their activities to the current trends on the market, and these trends are heavily influenced by social media. Social media has also changed a lot from the published newspapers to the electronic sources and various social networks. Every day one can witness a great flow of information that is delivered to the global society through ...

Product Market Analysis

Product/Service Mix With an experience in the airline industry of over four decades, Southwest Airlines has polished its low fare flying policy. Economy flying across various United States destinations is SA’s main product that has become an eponymous for the company (Southwest Airlines official website, n.d.). Its product mix includes rapid check ins, two free checked pieces of luggage under specific sizes and weight, no reservation policy and a friendly crew that engage travelers during their flights, which is SA’s personal signature (Southwest, 2014). Southwest product differentiates from other airlines’ products because it comprises the largest Boeing ...

Southwest Airlines

Southwest Airlines is the largest low-cost airline in USA and the 3rd largest carrier in the world (as per the number of domestically carried passengers). It was founded in 1971 and headquartered in Dallas – Texas. The airline operates an average of over 3,800 flights every day. Southwest Airlines offers its scheduled services to 40 states and 98 destinations. Its fleet size has reached up to 72 aircrafts that are comprised of Boeing 737s.

Mission Statement of Southwest Airlines & Its Appropriateness

The mission of Southwest Airlines is, “Dedication to the highest quality of Customer Service delivered with a sense of warmth, individual pride, friendliness and Corporate ...

Company’s Branding, Pricing, Segmentation and Distribution Strategy

Company’s Description The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing ...

Executive summary 3

Company Description 3 Strategic Focus and Plan The Service and its Value Proposition 4 Marketing Goals 4 Marketing Situation Strengths and Weaknesses 5 Opportunities and Threats 6 Market Strategy Overall Marketing Strategy 7 Market Needs 7 Target Markets 8 Marketing Mix (4 Ps) Product 8 Price 8 Promotion 9 Place 9 Conclusion and Recommendations 10 References 11 Appendix 1 13 Executive summary The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Analysis Essay 2

Overview of the Server-Side and Client-side Hardware and Software Requirements of the Defense Travel system The Department of Defense has many systems that enable it to streamline the delivery of its mandate. One of the systems is the Defense Travel System. This is a system that was developed to help the Department of Defense streamline and provide automation to its travel processes, offer support in meeting the travel requirements, and also as a cost cutting measure. The automation provided by the Defense Travel System allows the officers in the Department of Defense to perform most of the administrative tasks ...

The Boston Harber Hotel is one of the most cherished and prestigious hospitality and accommodation destination for many travelers in Boston city. It has served the service industry with memorable moments of history, recognized as a leader-service provider in the industry. The hotel is located at the historic Rowes Wharf in the Bostan's city scape. It attracts a large number of travelers in the city with a promise of variety of services. Their services range from the normal restaurant services and accommodation services. They also provide human therapeutic services such as the Spa and fitness facilities in the industry. ...

The airline has records of unending delays from incidences the management should be taking care of. Incidences such as unplugging of screening machines at the firm cause delays of up to two hours. Instead of having to content with such lengthy delays, the organization needs to have alternatives such as installing multiple screening locations to reduce delays. Service management at the firm is ineffective due to incompetence on the part of agents who are unavailable when passengers need them most and are unapologetic in spite of making travelers go through difficult times trying to find someone to guide them ...

Abstract

The purpose of the paper is to assess the impact of Airbnb, the company that makes it possible for people from different countries to hand over their property to strangers, on the hotel industry. It is known that Airbnb is the third by cost value private IT-company in the world as its value is $25.5 billion. It is estimated that flow of orders of rooms for the night to Airbnb may increase from 79 million in the current year to 500 million over the next five years (and up to a billion within 10 years). In general, from a ...

The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing strategy.

Positioning Statement

The Travelers’ ...

Introduction

The U.S. airline industry continues to be fiercely competitive, due to a combination of rising costs, increased government regulation, fluctuating macroeconomic conditions, and increasingly price sensitive consumers (Southwest Airlines, 2016a). Environmental pressures have led to several mergers and acquisitions within the industry, including major carriers as well as regional and domestic carriers (Southwest Airlines, 2016a). Low-cost domestic airline carriers that offer non-stop service to popular domestic and tourist destinations within North America have emerged as formidable competitors to large, international carriers such as United Airlines. Southwest Airlines and Allegiant Air are two carriers that focus on variations of the ...

MODERN MARKETING FOR AN ANCIENT CITY

MODERN MARKETING FOR AN ANCIENT CITY

Introduction

Belfast is one of the world’s most ancient cities, its location at the mouth of the River Lagan having been continuously occupied since about 2,000 years BCE. There are good reasons for this. Courtesy of the Gulf Stream, the site has a mild climate that seldom gets above 65 degrees F. or below 35 degrees F. Its northern latitude gives it one of the world’s shortest winter, and longest summer, days at the biannual solstices. It rarely snows. The city is ringed by low mountains that create a microclimate to ...

More and more people are trying to save up some money in order to travel and see the world. There are hardly any people whose dream is not connected with traveling and exploring new and exotic places. Seeing the world is a dream of every individual. Our planet is an amazing source of distant roads, untouched nature and endangered species of animals. Many people prefer travelling to mega polis with skyscrapers and amazing architecture while others enjoy visiting and opening the enigmas of past times, which created amazing castles and palaces. Another part of travelers cannot imagine their life ...

Situation Analysis

Company Trip advisor is a US Based Company the offers guide and review services to travelers seeking information on various travel destinations. The advice and reviews are on a wide range of services including flights, hotels, resorts and travel packages among others. The business’ key operations are online based and entail an interactive platform (TripAdvisor, 2016a).

Goals

The major goals of the Company are to offer trusted service as well as a variety of choices for travelers across the globe (TripAdvisor, 2016c).

Resources

The key resources of the Trip advisor are its online platform and skilled personnel that determine its ability ...

Introduction

The end of the nineteenth century is the period of the final partition of Africa between the European powers. European states demanded the immediate "salvation" of “savages” and bringing the noble atmosphere of the church Sunday schools to Africa. One of the latest British acquisitions was the State of Benin, the remains of the once mighty forest empire. The art of Benin was developed under the direct influence of the more ancient culture of Ife. In the XV-XVII centuries this art has reached its zenith. At this time (1400) Benin kingdom (which previously recognized the authority of the supreme ...

Introduction

Zika is a mildly infectious viral disease whose main mode of transmission is the chomp of an Aedes species mosquito that is already infected with the virus. The mosquitoes exist in two types, Aedes aegypti, and Aedes albopictus . Emergence and spread of the virus are accredited to the Zika forest which is located in Uganda. The disease was first discovered here in 1947. The initial infections on the human species were reported in 1952 in some parts of South East Asia and Topical Africa. Since the time the disease was first reported, minimal cases have been recorded to date ...

Part One

The WABC TV station, New York is programmed to follow a certain order of occurrence of events. Undeniably, the video in the first few minutes covers the analysis of the upcoming news head. There is a team of four professionals who are analyzing the upcoming events. More so, the story of Owen saving bird features the top in one of the scenes that were attracting. The highlights show Owen half naked in a river at Florida County, in the United States. The most trending video of Owen rescuing a bird from the water attracts the contribution of the viewers. ...

Introduction

As a documentation of my personal experience, I got moved so much with anecdotes. Still, in the same line with my class work, I got to have a good experience with anecdotes. Therefore, it became my first choice when the teacher asked us to write about our personal experiences. The subject was within the context of the discussion. Furthermore, one can only get to have a feeling of an anecdote using the five senses. That is, the sense of touch, sight, hearing, smell and taste, through all these senses, I was able to in culminating my most interesting anecdote. ...

Executive Summary

GPV Enterprise was formed February 2009 to provide travel arrangements that include airline, hotel, car and vacation packages to prospective clients. GPV also plans events such as family reunions and tours. The founders of GPV are Marissa and Anthony Gilbert. Both founders have their MBAs and are passionate about GPV Enterprise. An opportunity for GPV’s success exists because the national tourism and travel industry is growing annually. Further, the Nashville travel market is growing at an alarming rate and has no providers who specialize in travel and event planning. GPV is destined to take advantage of this growth ...

In a globalized world, it seems as though culture shock is inevitable. Essentially, people “encounter culture shock whenever they uproot themselves from a familiar setting and move to an unfamiliar one,” (Ting-Toomey & Chung, 2011, p. 93). With millions of people traveling as tourists, finding work in other countries, and students studying outside of their homeland, culture shock is an experience that will ultimately affect so many. For some scholars, what it really boils down to is how a person handles their culture shock, and how their reaction to culture shock will affect their ability to adapt to a new ...

Water is an important element in this world that brings with it freshness and purity in the lives of human beings, animals and plants. Its importance in the lives of human beings cannot be underestimated. In Robinson’s novel, Lila constantly comes into contact with water. The author has used the transformative healing characteristics of water to depict change in the life of Lila. Through the characters and scenes, the reader is able to learn the varied struggles of Lila with fear of love; faith, family, and domesticity with clarity through water which symbolizes change all which Lila interacts ...

Transport geography refers to the investigation of the movement of people, goods, and information, and the connection between these factors Rodrigue, Comtois & Slack (2013). As a special branch or specialty in geography, transport geography deals with specification of space on the surface of the earth, particularly the location, substance, form, and effects that transportation ha on processes, land cover, and land use. The aim of transport geography is to detect and describe the transportation of people, goods, and information across the earth (Rodrigue, Comtois & Slack, 2013). Transport geography also seeks to identify and explain the effects of transportation on ...

There is a great variety of products and services offered in Las Vegas, and it is rather hard to come up with a business idea that has not been implemented in this city yet. However, there is one hospitality service that is currently not offered in Las Vegas, and this service is an accommodation in a hotel. Definitely, there are very many various hotels in Las Vegas, but there is no hotel that offers accommodation in the rooms that have different design and themes. Such a hotel would be very interesting to visit for many travelers, and considering that ...

Introduction

In the past, airports were viewed to be a little more than suppliers of infrastructures for the carriers. They dwelt with airlines they served and the degree of resident demand. The success of airports was not related to airport strategies and performance. They have positioned themselves as part of an integral component of the transport chain. In the past, airlines were innovative and dynamic partners of transport that controlled and regulated passengers’ experience. Currently, airports are trying to balance their customers’ relation to be similar players. The airports are transforming to a more entrepreneurial design text and have begun ...

Executive Travel Report

Tel Aviv Tel Aviv (Israel) Fast Facts Status Financial center of Israel and 2nd most populous city Time zone UCT/GMT +3 hours

Political system Democracy

Main religion Judaism Language(s) Hebrew, Arabic, English Currency exchange rate 1 ILS = 0.26 USD; Inverse 3.76 USD

Arriving to Ben-Gurion International Airport (Tel Aviv)

The airport is located 20 km (12.5 miles) outside the city. Equipped with 3 terminals, the airport is designed to service approximately 16 million travelers a year. You will arrive to Terminal 3 that accepts international flights. Inside the terminal you will find an emergency clinic, post office, currency exchange centers, 24 hour banks and a number and of ...

NCL Management

The productivity of the NCL is measurable through the profit turnouts. This is because it is after competing with the other ship transportation networks in the global markets. As a manufacturing and distribution industry, the cruise ships aims at becoming productive as the standards of travelling become competitive through various means. Therefore, to meet its profitability, the NCL productivity is measurable. This aspect is more important because the companies are competing on more and efficient modes of transport where the goods and labour exportation by the consumers are performed under the same levels of capital and the labour. Greater ...

Introduction

The Hilton Hotel HHonors program is a service that is ran in both Hilton Hotels Corporation and Hilton International. Hilton views this program as a highly effective marketing tool set to serve the frequent business traveler. This is at an aim to create and retain loyal customers given the severe competition in the hotel industry. This loyalty program works by allowing regular guests to acquire and accumulate points as well as airline miles every time they use any of the Hilton services offered. This program is among the largest of its kind with over 30 million registered users.

Q1 (A) Strengths and Weaknesses of the Hilton HHonors Program from the Standpoints of Hilton Hotels Corp and Hilton International

Green, ...

Public Relations (PR), is at its most dynamic when it is used to handle a crisis situation, since, a crisis can make or break an organizations reputation that has been built strategically over a period of time, the case study of BP’s Gulf Mexico Oil spill is a major PR disaster that was handled inefficiently and BP paid the price both monetarily and most significantly the image was severely tarnished. The company in question Carnival Cruise Lines has been known for bungling the cruise experience and the disasters that have hit the cruise line are the fire in ...

The advent of modern technology has led to development of many industries. Technology has changed the way things are done traditionally. New technology has simplified life for most of it users. The transportation industry is one such industry where new technology has revolutionized how get a ride to work or home. The rise of transportation Network Company simply referred as TNC has helped connect passengers and drivers. The technology allows the parties to use websites and mobile apps to connect to each other. Examples of this TNCs include Uber, Lyft, Wingz and Didi Kuadi. Transportation Network Company is defined ...

Remember you can use outside sources to support your comment/opinion. BUT do not just copy and paste written materials. APA Citation

Don’t forget to label the classmate’s name above the comment.

#1 Question classmates have answered: What do you have in mind when you think of the Silk Road? Who were the most famous travelers on the Silk Road?

Tell me something of the following periods:

Han China. (206 BCE-220 CE)  T'ang China (618-907) (Leave comment) Classmate (Kevin M) 1 answer: 76The Silk Road is the ancient trading route that connected China to Europe, going through the Persian Empire. This was a huge source of income for all parties involved as goods flowed through this path. ...

The Myrtle Beach area in South California is a resort place called in touristic guides “The Grand Strand” (Myrtle Beach Guide, 2012). According to information from the Yahoo! Travel, the Myrtle Beach has won the prestigious reward of the “World’s Best Beach 2012”. This place can offer the travelers a wide range of services satisfying any lifestyle category: from exciting sports events to quite family rest. In order to meet the business and leisure requirements of tourists, various Myrtle Beach area communities promote surveys and research activities while the responses obtained during the study significantly help the government ...

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Market Opportunity Analysis

Market profile Arkadia’s tourist industry is anchored in its historical attractions with a thriving tourist traffic of 5 million a year or 6% of its population per month. Its hospitality sector also serves its formidable business sector by hosting various conferences throughout the year. Assuming that each tourist would be spending US$1,000 per trip, that would amount to US$5 billion annual revenue. There are 20 large companies who at the least will hold 2 conferences per year with an average spend of US$10,000 per event. That would amount to US$ ...

Executive summary 2

Introduction 3 Brand image of Lufthansa 6 Turkish Airlines brand image and reputation 18 Viral campaign from Miles and Smiles reward program 19 The viral advertisement campaign of KLM Airlines 22 Viral Christmas campaign of WestJet 24

References 26

Appendix A 28 Executive summary The purpose of this research is to investigate The Deutsche Lufthansa AG Company and how it can enhance its brand image by using the social media marketing. The case study is conducted based on the analysis of social media users of Lufthansa Company and the extent of popularity of airline companies on different social media networks. Furthermore, ...