Cereal College Essays Samples For Students

Product: Diet Breakfast Cereals

Target market for Diet Breakfast Cereal
The target market chosen for the product is the healthy diet-conscious people specially women who are weight conscious or working woman who do not have enough time to make healthy meals for themselves and the family in the rush hour of the morning.
People spend plenty of hours at super markets looking for the right product to suit their needs. As most commonly observed, one of the major requirements for people nowadays is to enjoy a perfect and a healthy breakfast. . They believe that breakfast which is full of nutrition reduces risk of ...

Today almost every home you will find a packet of cereal in the kitchen or even in the bedroom. Our young generation from lower grades primary students to the college students have been brought up believing there is no breakfast without cereals. Even the fresh college leavers will still have a soft spot for cereals. Many companies have come up with cereals which they claim have high fiber content, flavored, low sugar, high sugar, or even fortified with variety of vitamins and other essential health benefits components. However, all the cereals available in the market have to be mixed with either ...

Our world is full of technology. No matter where we are we are surrounded by televisions, computers, smartphones, and radios. On all of these devices are advertisements for anything from skincare products to health insurance. Many of these advertisements are bright, colorful and aimed directly at children. Children are an easy target and one branch of marketing seems to understand this better than others: the food industry.
Food industries such as Kellogg’s and General Mills have been using funny and colorful cartoon character to attract children to their cereal for decades. Perhaps none of these characters are ...

Introduction

In this study, we will be studying an example of direct advertising, which is advertising on the packaging of breakfast cereal, Cheerios. I believe it is very important to assess the impact of direct marketing, via product packaging because it happens so often, and we don’t even realize its impact on us. Unlike television or print advertising, where we few and high budget ads, here we are exposed to a whole lot of them while at nearby store for shopping. We may or may not buy the product, but it mere presence on the shelf has impact on our ...

A brand basically provides for the mental picture of what a particular product is all about. It provides consumers an understanding of a product, its background and history, and how the owners of the brand want to influence the consumers into buying that product (Smith, 2015).
One can say that a brand's ownership is that of the company that developed and produced the brand. That is not the case when it comes to brand perception. Brand perception, on the other hand, is owned by the consumers (Smith, 2015). What the consumers think about your product, what they make out ...

Identify the store and the day and time you made your observation.

For it to be possible for me to observe the behaviours of the consumers, I visited my local grocery store known as Ides. Ides is a renowned chain grocery store in my native village and where I carry out my grocery shopping. The two aisles I landed on were the: Cereal Wembley and smoky Aisle in order to determine and see how consumer behaviour changes for different products. Besides , discovering that consumers may conduct themselves differently depending on time of the day it is, I went to the local store twice, once in Wednesday (around 2pm when there are not ...

Interview Questions

Introduction
Aspects that relates to human and capital utilization are of great importance to the success of any organization. An organization’s Leadership and management comes in handy when dealing with such since the two provides a sense of direction and involvement to all that are involved in an organization. Leadership is particularly important as it makes it possible for an organization to accomplish tasks through people. Leadership essentially involves the process of influencing others to understand and agree about what needs to be done and how to do it and the process of facilitating individual and collective individuals ...

- Ricardo and Marx and Keynes embraced the finite nature of the capitalist system. Compare and contrast their technical and philosophical justification for this.
There are many economists who made considerable contributions in the field of economics. For the purpose of answering this question, we will focus on the works and principles introduced by these three economists: David Ricardo, Karl Marx, and John Maynard Keynes. The focus of this section is the capitalism-centered economy and the technical and philosophical justification and rationales of their principles. In order to do that, a concrete operational definition of Capitalism should be established ...

Today, the Kellogg company is the world’s largest manufacturer of cereal. Two brothers, the Kelloggs, started the company in a sanitarium they worked in while trying to find the most nutritious way to cook cereal. (businesscasestudeies.co.uk) The two eventually left the medical field to start the Kellogg cereal company, which has since grown into the giant it is today. But, how, exactly, is their product produced? Where do their supplies come from? What are the steps in the supply chain that brings it from farm to table?
Kellogg is essentially a second-sector business. It does not produce the goods ...

This essay tends to give both primary and secondary findings regarding brand equity and brand positioning. It will talk of Weetabix and its competition alongside its market segments and targets. Weetabix has been in the cereals and grains for years and it still does well.

Introduction

Weetabix is a brand name and registered company that makes cereals flakes used to give energy and mostly used for breakfast. After talking to a friend, I realized how the product works and why it has the qualifications to remain competitive. Weetabix, a breakfast cereal market is dynamic and has a variety of products that target different market ...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is indeed beyond its measure.
...

Is it possible for Frosted Mini-wheats to improve kid’s attentiveness?

Kellogg’s answer was YAY!
Federal Trade Commission said NAY!
In their nationwide adverting campaign which ran through print, online and television media and their packaged products Kellogg’s claimed that having Frosted Mini-wheats in breakfast will clinically improve attentiveness of children by 20 percent. For this, they were sued backed on the basis of customer complaints and breaking Federal law.
Kellogg’s released a statement where they stated the questioned ad campaign was in circulation 4 years ago, since then the message has been adjusted in accordance with guidelines of Federal Trade Commission. Kellogg’s who ...

Business analysis

Introduction
The company’s iconic children’s sugar coated cereal breakfast is a household brand in the country. In spite of this fact, the company has been facing intense competition from companies that offer substitute products. These products have consequently been eating into our market share and this is surely an issue that needs to be dealt with.
As a member of the Marketing department who has been charged with coming up with an effective strategy that can be used to market the product and ensure that it regains its lost market share, I have a proposal that if correctly ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999).
Coca-Cola chose early on, it ...

Iron

Iron is a mineral that is abundant in plant foods, meat, seafood, and poultry. Green leafy vegetables have high levels of iron and are most suitable in cases of deficiency. Low levels of iron among young adult women can cause iron-deficient erythropoiesis (red blood cell production) and anemia (Harland et al., 2010, p. 325). These deficiencies can result in impaired immune and cognitive functions and can affect energy levels of an individual. Women of reproductive age usually experience menstruation on a regular basis. Heavy menstrual bleeding during this time increases the loss of iron, therefore, causing the deficiency.

Calcium

Calcium ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999).
Coca-Cola chose early on, it ...

Integrated Marketing Communication (IMC)

Integrated marketing communication (IMC) takes benefit of the effective management of the communication medium. In relation to marketing mix of products, prices, distribution channels and promotions, the organizations that communicate one clear voice are successful to coordinate and integrate all marketing tools. The goal behind the IMC is to have strong and positive effect on consumers, businesses and other end users by delivering positioning strategies (Clow, 2004).

Coca-Cola established in 1919, is a beverage company that owns/licenses and markets more than 500 beverage brands (nonalcoholic) like Coca-Cola, Diet Coca-Cola, Fanta, and Sprite. The segments of the company include Eurasia ...

Introduction

General mills Inc. is a leading breakfast cereal companies in the world with brands such as Chex, Cocoa, Puffs, Kix, Trix, total and Cheerios. In addition to these, it produces other food lines such as betty Crocker dessert mixes, gold medal flour, Yoplait yogurt, pop secret microwave popcorn and nature valley granola bars. The company markets its products in over 90 countries worldwide (Chassy, et al). The company began to expand internationally in 1989 and has formed partners with cereal partners such as Nestle SA, a Swiss based food product giant. In 1993, general mills experienced slowdown in the core business ...

A company’s international marketing management strategies evolve over time as it increases its involvement in international markets. Changes or transitions in international marketing management occur in three different stages – foreign entry, local marketing, and global management. The following report focuses on the evolution in six different companies – United Cereal, Samsung, Kikkoman, Natura, BMW, and MontGras – after their increased involvement in the international market.

Foreign Entry

Kikkoman’s strategy to penetrate the foreign market is through branding. The company sought to transform Kikkoman as an American brand. To do so, the Kikkoman introduced its product as an “all-purpose seasoning” to appeal ...

Question#1

Question#2
The role of “it is not the case that” or “it is false that” can be described by the logical operator of negation (~)

Question#3

This is a well-known case of omnipotence paradox (http://en.wikipedia.org/wiki/Omnipotence_paradox)
Generally it is a special case of Russel’s paradox (http://en.wikipedia.org/wiki/Russell%27s_paradox)
The bottom line is that we cannot give any affirmative or negative answer to the question. If we say “yes, he can build the wall, which he couldn’t jump over”, we have a contradiction with the statement, that Zeus could do anything – he can’t jump over the wall, over which he can’ ...

On Saturday morning I ate fried eggs with tomatoes because there is time for that in the weekend to prepare them. I had buttered toast with cheddar cheese and milk. During the day I had peanut butter sandwiches, my favorite chocolate chips, an apple and some sweets. In the evening we had tomato soup and French bread to dip into it.
On Sunday we had fried eggs with tomatoes again. Also, I had some milk and some waffles that we made. During the day I had some sandwiches with cheddar cheese. I had my favorite chocolate chip cookies, ...

Introduction

Humanistic reflection is a way in which human beings imagine, interact, and change within the world. There are so many aspects and factors within the world that can influence humanistic reflection and are affected by the way human beings reflect. These include music, philosophy, literature, architecture, and arts, to name but a few. All these are aspects and factors in the world that in one way or another get changed depending on how we reflect.

Works of Art today

A work of art is simply an artistic creation. Can also be known as an artwork. A work of art can be anything ranging from a sculpture ...

Introduction

Businesses have a common goal of achieving success and uniqueness that helps them to stand a mile ahead of their competitors (Chattopadhyay et al., 2012). However, over the recent years, many companies have embraced the concepts of merger and acquisition in efforts to exploit their business potential fully. Mergers and acquisitions are important drivers of growth for a particular organization. Companies have come up with business and international level strategies that will help them to yield high profits. The Kellogg Company has acquired companies and the Publix Supermarkets, Inc. have not acquired mergers and solely operates within the U.S. ...

Introduction to Ethos, Pathos, and Logos

Yes. The speaker is using his status and credibility as a father to determine what is best for his son. (Openly remind)
No. The speaker does not specify who told them about the recipe. Therefore it gives the person who mentioned it no form of credibility or convincing nature.
Yes. The speaker mentions that the research was conducted by Harvard professors, therefore giving the statement credibility. (Solid reasoning)
Yes. The speaker mentions that dentists all over the world are say floss. Since dentists are advising it, the statement has credibility. (Openly remind)
No. The speaker does not mention where ...

Humankind records show that one of the oldest beverage in existence to date is beer. Beer can be described as an intoxicating beverage produced by a process called fermentation. There is also an array of types of beers, this dictated by the different methods of preparation, raw materials and flavours included in brewing. The types of beer’s are as follows; ales, lagers, stouts and porters as well as malts.
The consumption of a beer in a local bar begins from the brewery which acquire necessary resources, convert them to the taste akin the type and flavor of beer ...

Global warming is largely defined as the increase in the atmospheric temperature of the earth, and its oceans, which some scientists believe has happened abruptly over the course of the century. Moreover, it is thought to permanently alter the climate of the earth.
The unprecedented warming of the earth’s climate has an effect over ecosystems and on the human environment as well. Man made cities are not immune from climate change. Due this phenomena, scientists are expecting and currently seeing the melting of the Antarctic Ice. The loss of the ice deprives animals such as polar bears of ...

Challenges and Most Effective Measures in Feeding Such a Rapidly Expanding Population

The total number of humans on Earth is extremely increasing. The medicine and healthcare development provided an opportunity to lessen the rates of death in 19th and 20th centuries which led to significant grown of population. The population of Earth has already beaten the record of 7 billion and, according to UN projections, 11 billion is expected in 2100 due to high rate of birth in Africa. Other researches state that 9 billion is possible in 2100 and then the rate of birth will be stabilized. The demographic boom in some of the less developed countries contrasted with aging ...

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Kellogg’s may be a victim of its standing: as the largest breakfast cereal company with footprint in almost all major markets of the world, it is struggling to increase its market share of its core products. The phenomenon has bearing over its financial performance, which has been stalled over the years.
Drawing from the Chairman’s letter to the shareholders featured in company’s latest annual report of 2014, there are following two suggestions that extend the strategic line of action mentioned in the said letter (Kellogg’s 2-5).

Kellogg’ ...

Recorded intake of macronutrient. Based on my daily intake of recorded foods, foods that provided proteins include chicken, beans, dairy (including yoghurt and milk), egg, bread etc. Carbohydrates were provided by bread, pasta, cereal, dairy, beans and fruits. Lipids or fats were provided by chicken and dairy, eggs and the oil that was used in preparation of food.
Based on the three day recorded protein intake the amount of carbohydrate and protein (approximately 55 gm protein and approximately 180-200 gm carbohydrates) compared well with the recommended dietary reference intake for an adult. However the level of lipids or ...

There was a little child who bumped on an advertisement for wines in the TV. The novelty and thrill of the advertisement caught his attention so much that he purposed to taste the wine. He searched for collections of wines in their house. Once he had found it, he took it. It was his first time to take alcohol. Unfortunately, he felt uncomfortable because he got alcohol intoxication. Today, ads surround us, in restrooms, buses, restaurants, and many other places. The question is, ‘Do advertisements affect young people? Are there measures that can be taken to avert or promote the ...

Introduction

Obesity and overweight have been classified as global and serious conditions that have an adverse effect on the human health. Obesity and overweight conditions are defined as excessive or abnormal accumulation of fat that may negatively affect health. In adults the obesity and overweight are measured by the body mass index (BMI), which is simple weight-for-height index (WHO, 2014). The BMI is computed by the ratio of the individual's body weight to the square of body height, indicated in Kg/m2 (WHO, 2014). According to W.H.O., (World Health Organisation), a BMI equal or above 25 is considered as overweight while a BMI ...

Comparison of my Diet

Starting on a positive note, I observed that I followed the nutritional recommendation of meat and alternatives in Canada’s Food Guide (Health Canada, 2011), except one day (Table 1). I also had the recommended one cup of weekly fish (Health Canada, 2011), in the form of salmon. Further as recommended, I ate fruits without adding sugar, or, salt. Moreover, I drank plain water to quench my thirst that was in line with the recommendations, however, once I had water with brown sugar, and, another time apple juice in the breakfast, in the whole week. In a way, I am pretty ...

Introduction

Major Grain is company, which owns the majority of land, which produces wheat and bran, therefore, making it a key stakeholder on the services regarding the purchase and distribution of these two products. On the other hand, we have a cereal company (Big Breakfast Ltd) which depends on these two products so as to give process it and sell to their customers. The enigma in this scenario is that, Major Grain wants to create a monopoly where it dictates the price and distribution of these products at their profit thus can only distribute the product to cereal companies that have a large purchase ...

Introduction

Hubbards Foods Ltd is a New Zealand company, which specializes in manufacturing breakfast cereals. The company sells cereals, using its Hubbards brand and several private labels. The company was founded in 1990s by Dick and Diana Hubbard. According to the data, posted at Hubbards official website (2013), it history dates back to one windy afternoon in New York, when Mr.Hubbard told Diana about his plan to start creating cereals, which will make New Zealand both proud and healthy. Nowadays Hubbards produces several successful ranges of cereals, which are muesli, light&right breakfasts, gluten free cereals, kids range, outward bound etc. Hubbards ...

Introduction

A market opportunity is any newly identified need, desire or demand that a firm can exploit because it is not being addressed by their competitors. It therefore forms part of a gap in the market between the firm’s products and consumer satisfaction.
In handling this case, I would refer to three web based firms to include: The IPod firm, Coca Cola beverage firm and the breakfast cereal firm. Many business firms with development strategies seek to match the market organizations to the organizations available resources and the objectives. It is prudent to develop a framework of the broad categories of ...

Introduction

The majority of the 220 million people around the world who suffer from diabetes have either Type 1 where the pancreas, no longer produces insulin and is usually caused by an autoimmune syndrome where the body attacks the pancreatic beta cells or Type 2 that develops from the body’s inability to metabolize insulin or glucose properly. . It is difficult to separate nutrition needs from lifestyle choices. An active individual requires more calories to maintain their activity levels, therefore lifestyle must always be looked at when considering dietary choices. Fortunately, both Type 1 and Type 2 Diabetes respond to ...

TABLE OF CONTENTS

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES
LIST OF APPENDICES
LIST OF ABBREVIATIONS

Chapter 1: Introduction
Chapter 2: Literature review
2.1 Definition of GM products and foods.
2.2 Historical development of GM Foods.
2.2.1 Bioengineering and agriculture.
2.2.2 Biopharming.
2.3 GM food regulation and legislation

2.3.1 Production regulations

2.3.2 Import regulations

2.3.3 Labeling requirements
2.3.3.1 Article 8 Regulation (EC) 258/97.
2.3.3.2 Regulation (EC) No 1830/2003: Traceability and labeling.
2.3.3.2.1 “May contain GMO” labels.
2.3.3.2.2 “Does not contain GMO” labels
2.4 Risk assessment of GM ...

ABSTRACT:

This paper applies the method of subjective personal introspection to the analysis of my buying behaviour as a postmodern consumer, which is unpredictable consumer. The research looks to different types of product and concerns decision making processes and purchases involvement, individual influences, group influence, loyalty and deriving value from a product. This focus emphasizes on the various factors and dimensions that influence customers choices. In sum, overall, the aim of the paper is to demonstrate that buying behaviour is a useful framework that could further the implication of SPI to discern the buying behaviour of postmodern consumer.
According to Holbrook (2005) ...

On most days I tend to eat two proper meals a day. I eat these at around 8am and 7pm, and then I have smaller snacks throughout the day. For breakfast I eat a healthy, low fat cereal. In the evening, however, I often eat a meal heavy in carbohydrates such as pasta or pizza. I am not very good at having my five fruit and vegetables a day. My snacks during the day are a combination of healthy foods such as chick peas and unhealthy foods such as chocolate. At night, my snacks are almost always chocolate as I feel I need the ...