Apple Research Papers Samples For Students

Inventory Management

Abstract
This paper is on the topic of inventory management of Apple Inc. and Samsung Electronics. The first section of this paper will discuss the types of inventories managed by these companies and their essential inventory characteristics. These second section will analyze how each of their goods and services design concepts and integrated. The third section will evaluate the role their inventory plays in the company's performance, operational efficiency, and customer satisfaction. The fourth section of this paper will compare and contrast the types of layouts and their importance in company’s manufacturing. The fifth section of this ...

This paper seeks to provide a critical comparative analysis of two companies based in two countries. The companies to be analyzed are Toyota Motor Corporation headquartered in Japan and Apple, Inc headquartered in the United States. Both corporations have been through similar paths of expansion as well as faced similar challenges in their marketing environment. Often, marketing-orientated firms tend to look outwards of the environments in which they operate. This is seen as a way to maximize their opportunities as well as take advantage of emerging target market opportunities, thereby minimizing potential threats that may hinder their progress. Marketing environments do ...

iPhone, Apple’s most revolutionary product, is no doubt one of the symbols of globalization. The world will never be same again after its appearance. So what is globalization and how iPhone is related to this phenomenon?

Globalization is a process of world’s both transitional and transcultural integration (Al-Rodhan). Globalization implies the formation of a single (universal) international economic, legal, cultural and information space. In other words, the phenomenon of globalization goes beyond the purely economic framework, and has a significant impact on all major areas of public life - politics, ideology and culture. It will no doubt play a decisive role ...

As Co-Founder, CEO and Chairman of Apple Inc., Jobs met many ups and downs as a good leader. Throughout Apple’s history, such as when they Jobs, Steve Wozniak, and Ronald Wayne have just started their business in 1976 in the garage of Jobs’ foster parents, years later, they were a success. It only proves that with the right mix of leaders, they can start a company that will later on live with its vision. Apple Company had since then continued to hire many highly talented, creative, and innovative people (e.g., Mike Scott, John Scully).

With Jobs’ leadership and the highly competent ...

Article # 1 - How to Get More Visitors to Click, Buy or Promote on Your Site:

When we talk about perfection in a website, there is no such thing. In other words, it means that there is always a room for improvement and betterment. The point to ponder is how to improve one’s website. The first step is to determine the primary goal of website. What purpose does it serve to the target audience? Is the purpose of the page to promote it on social media, encourage people to call you, get chances to fill out a form or to generate online sales? Once a person understands what the goal is all about, the next step is to ...

SWOT Analysis and its importance

SWOT analysis is a basic framework that evaluates and monitors the external and internal environment of an organization and measures its strength, weakness, opportunities and threats. In order to understand the essence of SWOT analysis, it is important that we break down its components with respect to its operating environment.
External Environment: This consists of several external factors which explore the different opportunities that are available for a particular organization. Apart from this, it also evaluates the potential and current threats that might disrupt the organization’s strategic goals.
- Opportunities: This is an area in which a particular company ...

Network security is critical in the design of a network infrastructure. This is because such a design ensures that network equipment and devices including access mechanisms prevent unauthorized access. However, such can be implemented by protecting network links, hardening network devices such as routers and switches either through configurations or implementing new levels of security to perform the functions. The technology to be used in enforcing enterprise wide security matters a lot, some such as the Virtual Private Network guarantees security through encryption where data is encrypted and routed over a tunnel across the public network, while at the same time implementing security ...

Introduction

Business ethics serves a great purpose in ensuring that enterprises engage in legitimate trade activities. More so, business ethics provides for a fair playing ground in a business context. Business leaders have a responsibility in upholding ethics in their business transactions (Johnson, 2014). With ethics, the transactions become free and it provides a chance for business growth. This paper focuses on Steve Jobs as an ethical business leader. The paper will highlight different ethical principles that apply in business and relate them to the business leadership displayed by Steve Jobs.

Brief Overview of Jobs as a Business Leader

Today applications designers envy the business legacy left behind by Steve Jobs. Jobs worked ...

XX century is usually called the century of astronautics and aviation. However, the 70’s of the last century can also be called the era of the modern IT-industry development. And Apple played not the last role here.
Nowadays, Apple is a living legend of the computer world. Founded by Steve Jobs and Steve Wozniak, as usual, in the garage, the company managed to make a computer revolution in a couple of years. The company has gone through the difficult years, it almost went bankrupt, but it is reborn today, once the dismissed Jobs returned to the helm of affairs. And ...

Introduction

Each application creates its own file structure and a file created by one application is usually not usable by another except for some universal formats like ASCII, PDF, HTML, and RTF. However there is a basic underlying similarity in storage media in that all storage media are divided into storage blocks of 512 bytes each. In this paper we shall discuss the file structures in three operating systems – Mac OSX, Windows OS, and Linux/Unix.
Mac OS is Apples GUI (Graphic User Interface) based operating system. The newest releases since 2001 have been released under the brand name Mac OSX. The ...

Jobs was a unique leader and a vivid example of the role of personality in history. He has already entered the history of management as a lone hero. Director of the Leadership Institute at the University of Southern California of Los Angeles Warren Bennis says that this is one of the few cases where the code of the company is wired in the brain of one person. It is not that Apple is not able to create outstanding market developments. The point in the presentation, product philosophy, which was translated to buyers and investors by Steve Jobs. According to Burrows, Grover & Green ( ...

The company under the discussion of my legal research problem is Apple. In this study, this paper analyzes the Apple Company from its background information, legal analysis, ethical analysis, market analysis, alternative solutions and implementation of the proposed solutions.
In the background information, Apple Company is defined in terms of where it is location and operationalization structure (Marcia). The services that it engages in are also outlined in the background information. The legal issue under discussion is also introduced.
In legal analysis, the matter under crisis is brought out clearly. Facts are illustrated, and the contention between ...

in its Foxconn, China Plant

Introduction

Interestingly, it takes five days and 325 sets of hands to make a single iPad (Topolsky, p. 1). These hands belong to most Chinese workers who are being paid about $1.78 an hour and labor 12-hour days? (Topolsky, p. 1). Apple, a global leader on smart phones and other computer devices, has been seriously criticized for its production practices for several years. This paper makes the case of Apple’s outsourcing in China unfair, illegal, and unethical even if it is the general system and practice in the country.
In exploring this viewpoint, this author ...

Innovators must deeply experience the world of their Customers

Introduction
Miriam Webster defines innovation as a new idea, device, or method. Most people want to be innovative and often think that their good idea will lead to their success and happiness. Ralph Waldo Emerson is famously misquoted as having said “Build a better mousetrap and the world will beat a path to your door.” (Kassinger, 2002 p.128). Mousetraps have been created since the 1800s, but even since 1976 there have been 309 additional mousetrap patents filed (USPTO, 2014). However, if one goes searching for a mousetrap, they will probably find it gathering dust at the back of an old hardware store. ...

There is no specific definition on “Economics” as every author has defined the concept of this field in somewhat different manner. Adam Smith and Alfred Marshall are known as the Father of Economics (FOE), and both of them have identified the concept of economics in a different and effective manner . According to their concepts, “Economics is the name of earning and consuming money” or “Economics is the name of how to earn the money and how to consume it”. It is one of those concepts, which has its active recognition in almost every walk of life.
There are two ...

Brief Description of the Product

The Apple I Phone 5 is a type of smart phone developed and produced by Apple Inc, and it was launched in 2013, during the month of September. It is considered to be a sixth generation device in the lineage of the I Phone products. I Phone 5s boast of a wide array of unique features such as Touch ID, metallic ring, finger print recognition, an advanced camera. It runs of IOS 7, and an A7 dual core processor. It weighs 112g, a random access memory of 1GB, Its processor has a speed of 1.3 GHz (McFedries 18). Its storage capacity has been developed ...

FoodSpotting

FoodSpotting is one of the leading food applications that not only rates the restaurants but also provides the ratings on dishes by various users. It is a ‘visual guide’ to good dishes and where can the customers find them. Following are some of the strengths of the application:

App Strength:

- It helps in discovering nearby dishes as per your cravings and discover which nearby restaurant offers the dish and at what price.
- It makes finding good food as a real time ‘visual’ experience and gives an experience of looking into a ‘bakery window’.
- It keeps a track of dishes that a ...

The term globalization has gained significant attention in the past few decades. People view it from different perspectives. Some see it as the driver of the world’s economic development and as a process that is irreversible and inevitable. On the other hand, others approach it with hostility and sometimes fear. This kind of attitude is driven by the notion that globalization increases inequality between nations thus causing negative impacts on the social progress and threatening of the living standards and the employment (TOE 10). A recent research study by the International Monetary Fund indicates that the globalization is offering ...

About the company

Apple Inc. is an American multinational enterprise that design and develop consumer electronics, provides paid multimedia services and sells software. Headquartered in California, the company was founded in 1976. The consumer electronics of the company includes, IPhone. I pad, IPod and MacBook, while the paid multimedia service is known as ITunes. The company trades on NASDAQ under the ticker sign of ‘AAPL’.

Rational for selection

The core objective of this paper is to analyze the financial performance of Apple Inc. which has always been in good news for introducing innovative products into the market. Although the company had ruled the multimedia and ...

Creativity and innovation have been regarded over time as the lifeblood of organizational success. It took decades for great inventions to come up in the past unlike in today’s times whereby it only takes a few years. It is only those organizations that embrace innovation principles in their management that will be able to achieve sustainable advantage in competition. The known great management thinker, Peter Drucker stressed over the years that organizations that will survive in the competitive market are only those that will innovate unlike for those that do not practice innovation who will not survive. It is ...

I. Introduction
What is Apple? In general and in principle, it is an American company, one of the pioneers in the computer market with the head office located in Cupertino, California.
Apple is a spirit, ideology and lifestyle. No other computer company was able to create an analogous and consolidated subculture of its users like Apple Inc. did.
II. Description of Apple Inc.

A. History

In 1976, two friends, Steve Jobs and Steve Wozniak founded the company Apple. These young men were able to dream and the their desire was to change the world. Of course, at that time ...

Analysis of environmental dynamics of consumer electronic goods industry

With respect to the environmental dynamics of the electronic consumer goods industry, the industry shows continuous development of the technology and innovation that is used to produce goods demanded by customers such as tablets, smart-phones, etc. Due to high shift of technology in all regions, particularly in developed countries, the demand for electronic consumer goods, particularly cell phone has increased. In addition, the rising growth of smart-phones has mainly contributed to the shift in growth of the industry (as explained by figure a) (Dediu). Therefore, the companies that have not adapted to the fast changing technology and brought innovation in ...

Apple Inc. is a well-known giant in the computer technology world. It is one of the leaders in the industry. Continuous implementation of innovations enables this company to acquire the sympathy of millions of customers all over the world. The release of a new product is always accompanied by an enormous interest of both consumers and media. That is why it is of a great importance for such huge company to keep the information provided by their customers in safety and security.
During two years Apple has faced severe security problems with the iOS 7. Anyone who had technical background attempted ...

A Brief History.3

Use of Social Media and Digital Technologies for Growt..4

Employee Programs for Hiring, Development, Satisfaction4

Growth Initiatives5
The Opportunity for Future Success5
Innovation, Entrepreneurship and Leadership.5
How Apple Incorporates “Disruptive by Nature”6
Growth Prospects6
References..8
A Brief History
Steve Jobs and Steve Wozniak in 1976 laid the foundations of Apple Inc. in Cupertino, California (Linzmayer, 2006). The first computer released by the company was Apple I; it was a hand-built computer which became the most “collectible” PC of all times. Other personal computers initially released by Apple Inc. were Apple I, Macintosh, and Power Mac. The Macintosh was ...

1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
Since the time British and Chinese journalists revealed about the labor law violations at the Apple supplier factories in 2006, Apple publishes annual reports on the working and environmental conditions in its supply chain (Purnell, Dou and Wakabayashi, 2014). In the 2012 Progress Report of Apple, the company mentions about its commitment to maintain the highest standards of ethical and social responsibility throughout its supply ...

Apple is one of the most valuable companies in the world. It is at the forefront of innovation in the areas of desktop computing and publishing and mobile entertainment and communication. It revolutionized the world of portable music with the introduction of the iPod. The opening of iTunes redefined the whole concept of selling music for portable media. The opening of iTunes changed the music retail industry altogether. It led to the demise of two music retail giants: Tower Records and Virgin Megastores.
Recently, however, the company seems to be suffering from bad publicity regarding some ethical issues. ...

I would like to research the publically traded stock of Apple Inc. It is a company based in California which manufactures consumer electronics. I choose to select this security because it is extremely marketable and the company is doing very well in terms of goodwill. Apple is one of the most sought after companies in the electronics industry.
The record of the past three years of the security shows that the prices of the shares have been rising significantly. With the recent launch and success of Iphone6 the company has gained a lot in terms of the market. For the ...

Samsung Galaxy S

Samsung Galaxy S is a smart-phone in a slate-format and touch screen enabled that is marketed, developed and designed by Samsung. Samsung Galaxy S is one of the pioneers who have created the first device in the third series of Android smart-phones that is manufactured by Samsung Electronics. In the march 2010, the Samsung S was announced which became available for retailing in the June 2010. Moreover, the Samsung Galaxy S has more than two dozen of variation. In addition, when Samsung Galaxy S is released, it included the fastest processing graphs that any smart-phone offered (Wimberly, 2010). Moreover, the Galaxy ...

1975 words APA

Computer Calendar Applications
Introduction
Many calendar applications have been developed to meet the needs of users for their social and their business needs, Groups of users can be catagorized as workers in businesses and offices, friends, and families. but each application has problems that have not been solved. Users want to be able to open their calendar and handle their schedules as quickly and efficiently as possible, but all the applications are target to businesses. Microsoft Calendar is especially good for businesses users. Friends have a large choice of social networking possibilities and instant mobile ...

Altman Z-Score is one of the most widely used financial ratios that have the tendency to predict the bankruptcy of an organization depending upon different ratios and financial information (Barrow, 2011).
- There are five different ratios which have been taken into consideration by Altman in the computation of formula of Z-Score. The ratios are mentioned below

Working Capital / Total Assets

Retained Earnings / Total Assets
Earnings before Interest and Taxes (EBIT) / Total Assets
Total Equity / Total Liabilities
Sales / Total Assets
- All of these ratios which have been chosen for the bankruptcy indication are ...

Apple Inc.,

The company was developed back in 1997 and it was co-founded by Steven Wozniak and Steven Jobs who did the marketing. The company introduced their first Apple 1 computer in 1976 but was unsuccessful but later launched Apple in 1980 which was successful (The Financial Times, 2012). The company has experienced ups and down within the competitive industry. Steve Jobs is credited for leading the company towards the global heights with increased annual sales and a very competitive and expensive global brand. The late Steve Jobs turned around Apple almost bankrupt back in 1996 hence named as world’s most ...

Apple is a California multinational corporation established in 1977 and headquartered in One Infinite Loop Cupertino, CA. The company is involved in the production of computing devices, tablets, and other electronics. The personal computer revolution of 1980s prompted the home computers of Apple have been designed so that they have good and reliable interfaces and have their Apple II PC which are used for home use. Apple Company is known to specialize in electronic devices because they design, develop, and manufacture electronic devices like computers, smart phones and software. Apple have known hardware products which have been popular by many ...

Current Position on Ethics and Corporate Responsibility

Apple Corp. is one of the largest design, manufacturing and seller of mobile and communication devices globally, including some of the world most popular models, such as iPhone, Mac and Apple TV. Company business model offers several retail channels that include own physical stores, retail stores and cellular network retailers and online sales. Net sales for fiscal year 2012 reached as high as USD 156 mln, reflecting 30% growth comparing to the same period of 2011. Company´s financial figures reflect continues improvement on profit margins that have grown 58% between years 2011-2012 (United States Security and Exchange Commissions, ...

Apple is a very interesting company because of its high level of innovation. It has been the game changer in the field of mobile and computer technology. The company has been on top of its game since the beginning of the 21st century. Apple has been releasing innovative products, expanding its operations, and creating new jobs. According to the 2013 Top 100 Global Brands Ranking List, Apple is the most admired brand. Furthermore, it is the most valuable company by market capitalization. This means that Apple has the biggest market in the world. These are the factors that make Apple a ...

The Case of Apple Inc

Apple is a multinational that design Macintosh computers, IOS operating systems, iPods, iPads, iTunes store, smartphones, and other professional software. The corporation headquarter is in Cupertino, California. Steve Jobs and Steve Wozniak founded the multinational in 1976 (Grady, 2009). The corporation has more than 400 retail location in many countries. The first product was the Apple I followed by Apple II. The introduction of Macintosh computer became the benchmark for Apple Inc. This personal computer was the first to employ the graphical user interface and incorporate mouse movement.
The founder Steve Jobs left the firm due to conflicts and ...

Introduction Variety is what spices life and people who are heroes or villains make life interesting if not adventurous. People are constantly looking for something new or innovative way of going about the similar old things at their own convenience. Those who have managed to come up with something creative that completely gets everybody going after their inventions achieve massive recognition as heroes. An example of such a hero is Steve Jobs, who will be the topic of discussion here. Steve Jobs Born in 24th February 1955, Steve Jobs grew up as an adopted kid while living with his foster ...

Allergic Rhinitis refers to reaction to inhaled allergens (William and Wilkins, 2010). Most of the allergens include pollen grains, animal dander i.e. particles of shed hair and skin, dust, cigarettes smoke, feather pillows, fungal spores, molds, ragweed and other weeds that occur in autumn. They also include alder, birch, cottonwood, elm, maple, and oak that occurs in spring, and English plantain, grasses and sheep sorrel that occur in summer (William and Wilkins, 2010; Pamela Brooks, 2012). Allergic rhinitis affects individuals with sensitized immune system. It reacts by producing antibody immunoglobulin. Allergic rhinitis may be perennial or a seasonal issue. It ...

IMC Strategies for building the iPhone 5 brand

Introduction

Today, Apple has created a nice for itself in the world of mobile phones, music and computing. Having its sharp focus on innovation and technology, coupled with the vision of the late Steve Jobs and Tim Cook, Apple has established itself as one of the most respected and trusted brands in the world. Many analysts say that the ‘i’ in its iPhone, iPod and iPad stands for innovation! It is interesting to note that Apple has never invented any new products. Whether it is an iPod or an iPhone, it just reinvented the ...

Introduction

The existence of a company is based on its customers. The major purpose and objective of the business is to create, and then retain the customers. Customer satisfaction is the major indicator of the customer loyalty, which is important because it drives repetition of the business, irrespective of the fact that lower price is offered from the competitor. If the customer is satisfied, he/she becomes loyal (Mosahab & Mahamad, 2010). The customer will also come back for taking the cross selling opportunities. Customer satisfaction is also important for the business due to the fact that the performance can be monitored, and ...

In this modern era, people are making more and more use of the innovative and latest technology. With the evolution of technology, particularly with IPADS, people are using them heavily in their practice for educating children. They are now being widely used even to educate special children or children with disabilities such as autism (Achmadi, Kagohara, Van der Meer, O’Reilly, Lancioni, Sutherland, Lang, Sigafoos, Peter B, Vanessa A, & Marschik, 2012). Considering this fact, Leapfrog Genius has introduced iPAD for children having disabilities.
The strengths of this iPAD, which is designed for children with age 4-9 having disabilities ...

Abstract

Technology is the driving force of the information age. This is seen with the development and competition that is seen with many companies of technology. With the advent of smart phones, there is the competition in the mobile platform. Apple Company has been seen to be a major competing force in technology. This is because of innovative products it manufactures for desktop and mobile platforms. With products like iOS for iPhone devices, Mavericks for Macintosh computers, and iCloud for their cloud solutions, there is much to be desired from this fast growing company. This paper will focus on the developments ...

The purpose of this report is to analyze the competitive and strategic analysis of Apple’s business model. Apple Inc is a business organization that is respected globally. It is an acknowledged pioneer in its areas of operation, in the technology sector to be precise. As a manufacturer and a marketer of computers, softwares, peripherals and networking solutions, its product line includes the Mac OS X operating system, the Macintosh range desktop and notebook PCs, the IPod digital music player, the IPad tablet, the ITunes music store, X serve storage products and X serve G5 servers. Apple sells its products through third ...

Abstract

Virtualization has been the hype today. Business tend to shift on virtualization to be able to keep with the demands and trends in business. A technology coming with virtualization is the increasing number of virtual platforms vendors available, but of the several hundreds, three brands stand out, These are BootCamp, VMWare, and Parallels. This paper tries to identify the strengths and weaknesses of these virtual platforms and finds out what is best to be implemented for Windows 7 platform.

Introduction/Background

Virtualization has been the hype today. It has proven to be beneficial among businesses as they are able to run ...

Introduction:

Managing an organization relatively means to effectively employ the various techniques and coordinate the efforts of the people within the organizational framework to help it definitely achieve the common objectives. In this view, every organization whether small or rather big has implemented its own management concepts that help it to perform and run smoothly in the concept that seeks to accomplish the stated mission and vision of the said organization. The basic functions of the strategic management process include the strategic and tactical operations of the organization.

In relation to this there are four management functions;

- Planning- involves choosing the tasks that must be relatively performed in ...

Smart phones have become very necessary device for many people these days. They do their business, banking and communication with smart phones which makes these devices vulnerable to get attacked by hackers (Camenisch 130). The protection of the information on cell phones as well as on the personal computers has come along the way since the introduction and implementation of the internet. To prevent forged access of mobile phones, some traditional methods has used such as passwords. However, these traditional methods are not enough to secure important information on mobile phones consequently there is a need of new technology which ...

Introduction

After operating for over 30 years of successful business sustainability, Apple Incorporation still aims at improving its performance in the market and service delivery to the clients. To sustain this position, the firm should formulate strategies to be utilized for it to remain ahead of competition in the market. There are a number of strategies, which the firm should adopt to remain relevant in the market of goods and services. These strategies include Corporate, Business, international, entrepreneurial, and blue ocean strategies.

Corporate strategies

In its history, Apple is known to shun a way from strategic alliances, which most of the Chief Executives have ...

Introduction

The term that defines technology is “forward” and we can only expect a lot of improvements and developments from technology to make our life easier. One company that has touched millions of cellphone users worldwide with its cutting edge technology is Apple Inc, the most admired company globally and one of the largest multinational corporations in technology. In September, 2012 Apple announced its much awaited iPhone 5, the sixth generation in the iPhone series that runs on iOS 6 (iPhone Operating System), has a top-notch design, an innate user interface, and has impressive interactive programs for internet based applications. This paper ...

a) Background
Apple is one of the leading companies in the electronics and technology industry, second only to Microsoft. The company was established in 1976 by Steven Jobs and Steven Wozniak, and incorporated in 1977. Although its first computers failed, it grew gradually following the success of its later products starting from 1980. The company faced stiff competition in 1980s, following the entry of other players such as IBM into the market. In 1990s, the company experienced considerable challenges, both in the market as well as in its management, which led to Steve Jobs leaving the company. However, following a ...

Management of Internal and External Environments

Apple Incorporation is an American multinational corporation which is successfully designing, and marketing electrical consumer goods, personal computers, and software throughout the world. The corporation has expanded its operations in ten countries by opening 317 retail stores along with an authentic online store through which consumers can buy software and hardware products. Since September 2010, Apple is the largest publically traded company in the world by capitalization of market and biggest technology company in terms of profit and revenue. In the third quarter of 2011, the company sold 20.34 million iPhone which was equivalent to unit growth of 142% ...

- Apple’s success
Apple has a market capitalization of $ 557 million dollars. Apple is scheduled to make an announcement on their 4th quarter earnings and considering the hype surrounding the company, the report is expected to be a huge success. The California based company earlier on released their 3rd quarter financial results for the 2013 financial year. In the article, Apple earned quarterly revenue of $ 35.3 billion and a net profit of $ 6.9 billion translating into an earnings of $ 7.47 per each diluted share of the business (Scott, 2013). In the same quarter last year, the firm made $ 35 billion ...

Introduction

Apple is the largest company of USA in terms of market capitalization. It is one of the most respected brands across the world. Apple started its operation in Cupertino, California in 1974. In the first few decades of its operation it mainly concentrated on selling high end computing systems. During 1990s, Apple started selling Mac PCs which became very popular in the market. Since then Apple has launched one product after another in the market and almost all of them have gone on to become very successful in the market place. Even a company as high as the stature of ...

A Smartphone that has innovative applications (Source http://www.att.com)

Introduction 2

Innovative Smartphone Applications 2
Conclusion 6
Introduction
Increased development and advancement in technology has led to the introduction of Smartphones. There has been a major shift towards the production of smartphones by companies such as Samsung and Apple Inc. Smartphone applications refer to applications that a user can run on Smartphones. Most of the recent mobile phones are Smartphones. These phones are able to connect to internet services and perform tasks that are readily associated with computers and laptops. Smartphones are shipped with many applications that are already installed in ...

IMC and CMM Basics

Introduction

Integrated marketing communication (IMC) refers to the careful co-ordination of all promotional messages for a service or product in order to ensure the constancy of message at each contact point where an organization meets the customer (Raghubir et. al., 2004). Apple makes use of advertising, promotion, sales, personal selling along with direct marketing strategies to communicate with is customers. The fundamental business model of Apple has not changed ever since the time it first started business during the closing stages of 1980's. Apple is highly committed towards bringing the most excellent communication experience for users around ...

Introduction

There are several numbers of companies offering similar services to their customers and it is because of this competition they are finding ways to beat their competitors. This paper will discuss Samsung ElectronicsCompany’s set strategies to achieve competitive advantage.

Samsung ElectronicsCompany (SEC)

Samsung ElectronicsCompany which is an electronic manufacturing company has several competitors such as Apple, Nokia, Alcatel, Motorola, among others. Due to these competitors, it has set strategies to beat the competition in order to have the greatest number of customers, high revenue, develop compliable technological systems, and even have a famous name worldwide. According to a study carried out by SEC ...

Introduction

Apple Inc is one of the largest multinational corporations in America. With its headquarters in Cupertino, California, the company has enacted a massive revolution in the technological world through its non-ending innovations. Apple was founded by the late Steve Jobs and Steve Wozniack in 1977, and today it is the leading producer of technological gadgets in the world. Apple’s products range from computers, smart phones, televisions amongst others. Two of the most renowned Apple brands are the iPhone and the iPod Touch.

The iPhone

Loving it is easy-That’s why so many people do!
Product positioning statement
Designed for ...

Introduction

Apple’s quarterly reports indicate that its growth is very slow since the debut of iPhone few years back. The stock market provides numbers that reinforce and influences the investors’ perception on the best technique to be used to identify that there is a gap. It thus calls for an invention or a breakthrough gadget that would work hand in hand with the iPad and the iPhone. This move would improve the current state of the company by increase its degree of competitiveness and covering the broader market share.
The records shed more light on the customer reaction towards Apple’ ...

How does this brand advertise its features and benefits to its target customers? Name one advertising venue that would help this brand create more brand awareness.
One of the most advertised brands in the United States today is Apple . With a reported advertising budget of about $1 billion in 2012 , Apple has been globally known as promoting its various products through different media: print, television, billboards, store displays, and online medium, among others. The company’s official website alone provides comprehensive information on its products and the detailed features that these products offer to consumers . Otherwise, there are strategically ...

The Apple Inc and Samsung Company use websites to promote and sell their laptops. Effective utilisation of website links has been effective in developing the companies’ profitability, reputation, and revenue. The rationale of the Apple Inc and Samsung Company use of websites entails establishing a strategy of accessing huge number of customers in the world. Systematic utilisation of website services in selling their products has significantly advanced customers attitudes towards online purchases. The negative perceptions that previously existence on the efficiency of online services has been transformed by the efficiency of the website that are used by the two companies.
...

Technology Strategy

Apple’s technology strategy is to change the world through technology. They have remodeled the field of consumer electronics. This was not always the case. Initial Apple products such as the Next computer, the Newton PDA, the Lisa computer, the Pippin player and the Apple TV did not do so well. In fact, Apple’s ability to rise above the tide and be successful was in doubt as compared to its competitors like Microsoft. Currently, Apple is among the most profitable and innovative companies in the world with the largest market share for tablets.
Creating a good technology strategy ...

iPAD 4
The product I would like to introduce into the market id iPAD 4. This is a very flamboyant commodity which can be used to offer a variety of services including photos, music, video, calendar and notes to the users. The target market will be college students. This is the class of people with whom these gadgets have become popular. The desire to introduce this commodity into the market will be so challenging. This is due to the fact that there are so many competitors already dealing in its complementary and substitutes such as iPAD MINI and laptops (Ankan, ...