Selling Case Studies Samples For Students

Executive Summary

The probability function is also in the favor of the company, and found that the chance of earning high is effective and powerful as far as the effectiveness of the company are concerned. The company should go forward with the same aspect in order to grow its market substantially and effectively in different regions.

Introduction

Decision making is an important activity for an organization, and it is equally beneficial for the long term sustainability of an entity in a particular industry (Allayannis and Brown, 2005). The value of decision making can be analyzed with the fact that the whole effectiveness of ...

Lille Tissage S.A.

One of the largest companies in the French textile industry is Lille Tissages, S.A. It is located in Lille, France. It produces different textiles and produces item 345 using equipment that cannot be used for any other item. In 2002, the company decided to raise prices to finance future expansion. LT is a profitable and financially healthy company and management believes that it could make the necessary changes in terms of price to affect its long-term goals.

LT enjoyed a 35% market share from 1998 to 2001. In 2002, its market share dropped to 30% and in 2003 it dropped to ...

Management

Q.1: The book majorly talks about relationship selling and sales management. The traditional low-prices selling as a way of winning customer is no longer building long time customers for businesses. Creating value for customers is emphasized in the text as the best way to deal with competitors as opposed to the low-price selling technique. It is important to note the central theme in the text is relationship selling and not just the normal selling. The central goal for relationship selling is obtaining, building, retaining and maintaining long-term relationships with potential customers (Bosworth, n. d). Personal selling skills are another ...

Q1. What should the salesperson’s role and objectives be under the new concept?

According to a new concept, salespersons were not only responsible for the product sales, but also liable for the management of the system and, therefore, for the management of profits at the retail level. The system aims to improve the profit of customers and increase company’s revenues. For this purpose, the company must have a thorough knowledge of customers’ operations and product groups. These salespersons are the key persons who can collect this information while selling the products and services. They can analyze customers’ operations and the evaluate demands of particular products and services. Previously, the salespersons were selling individual ...

Q. 1: The article discusses the role of a sales manager in the relationship selling process. This is achieving by exploring the five critical components that entail management of the relationship selling process. The performance of a salesperson is examined in the article based on the perspective of the manager and the salesperson. Role perceptions and motivation are termed as the key elements in management of salespersons in an organization. The recruitment and selection of a sales force in an organization is investigated in one section of the article where the objectives of sales training and various training techniques ...

Overview:

Best Buy, currently fighting to be the number one consumer electronics retailer title in the United States, began quite humbly indeed. The company started as a single location car and home stereo store in 1966. In North America alone, Best Buy has some 1400 locations, while the figure goes up to 2600 in Europe and China. Industry analysts believe that Best Buy has certainly improved its standing in recent times, and this is backed by the demise of two of the company's major competitors, Circuit City, and CompUSA. Best Buy was pushed on by a strong market share, healthy stock prices, and a ...

Statement of the Problem

Ajax Manufacturing Company (Ajax) is a manufacturing company that wishes to an average gross margin of 35% across its products. It sets its prices using a traditional cost accounting method and then adding a 35% mark up. Management has found this approach to be puzzling, with the actual results differing from the projected results. Case in point is the significant decrease in volume sold of Product B despite the reduction in selling price and the absence of competition in Product C market despite a computed higher-than-expected margin.

The company modified its cost accounting approach by doing the following: allocating labor hours for units ...

Statement of the Problem

Destin Bras Products Co. (Destin) is a company engaged in the manufacture of valves, pumps and flow controllers. Destin is a highly competitive company, having at its helm Steve Abbott, John Scott and Roland Guidry and is a local success story in Destin, Florida.

Recently, Destin has come under fire by way of significantly shrinking gross margins due to price pressure from competition. The production of valves has contributed about 24% of the company’s revenues and has comfortably retained a 35% gross margin. Pumps, which contribute 55% of total revenue, have been under siege recently because of similar pumps in the market ...

B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...

Statement of the Problem

What steps should Destin Bras Products Co. (Destin) take to address the current loss in market share due to a sharp decline in the price of competitors? How could Destin remain profitable in all of its market segments?
This is the question that the management of Destin, a local producer of valves, pumps and flow controllers is asking. What do the competitors know or how are they doing their business such that they remain profitable despite a significantly lower selling price. Destin is very competitive despite not having any design advantages, nor would any competitor so technical superiority is out of ...

The Company

Overview
The Body Shop is a successful chain of cosmetics shops, based in the United Kingdom, and founded in 1976. The company has shown remarkable growth, with revenues increasing from £2 million to £28 million in just 4 years from 1983 to 1987. The rapid growth was accomplished largely by franchising. By almost any measure, the first 15 years of the company’s existence must be considered one of the most successful in business history.

Key economic and technical background

The company was founded on a mixture of ethical principles and savvy business insight. The founder realized 2 important facts:
- First, traditional cosmetics ...

Question one

There are several reasons, which apply economically with reference to the selling or holding of the spin-off Wichita asset (plant) by the Boeing. Some of these reasons are:
First, the problem of the possibility of suffering a severe market recession-The first idea that supports the sale of the spin off Wichita can be influenced by the possibility of making drastic losses. After the attacks that took place on 11 September 2011, there was an evidence of political influence on the performance of the firm. Numerically, there is a probability that the operations may lead to a negative figure with reference to ...

Statement of the Problem

1. Destin Bras Products Co. (Destin) founded by Steve Abbott, John Scott and Roland Guidry and is a local success story in Destin, Florida and is in the business of producing valves, pumps and flow controllers.
2. Destin is facing stiff competition. Currently Destin’s revenues come from valves (24%) earning the company a 35% gross margin, pumps (55%) which has been observed to be weakening to a gross margin of only 22% and flow controllers (21%) even after increasing prices by 12.5% have not been attacked by competitors. With no technical patents or other advantages, Destin has no idea how ...

1. Factors likely to affect the demand for the line of Washburn guitars
Various factors tend to influence the demand for any product. However, the factor in play may depend on the kind of customer for the product and the nature of the product (Boundless n.p). If the product is to be sold to the first time buyer, the demand- determinant factors may be different for a customer demanding for a unique product. The common factors likely to affect the demand for Washburn guitars when bought by first-time buyers include prices of the guitars and the income of the ...

Question One

Since its inception, Bose has had a high regard for quality. To deliver on the promise of quality that is highlighted in the company’s mission, the company vetted the suppliers by considering the quality of the products as part of the three-pronged criteria (Harvard Business School, 1994). Part of the relationship with the suppliers also entailed the specification of the performance characteristics that formed the benchmark upon which evaluations of quality would be done. Additionally, the first order delivered by the suppliers was a pilot order and subject to scrutiny to determine where the relationship would be continued.
...

Business Report based on Excel Sheet workings and calculations

For the application of this paper, it is required that a comparative study in different scenarios be conducted to understand the implications of economic models and pricing theories on two products – brand X and brand Y. The data for this paper has been collected from actual supermarkets and by using analytical techniques it would be seen how the marginal cost, revenue and other economic functions react when the market scenario changes. These two brands – X and Y, are available in two versions, one is the regular version and the second one is a light version or the lite version.
For ...

- What is meant by the phrase ‘replacing inventory with information’?
‘Replacing inventory with information’ is a very common term used while discussing the issues of supply chain management. Though it may seem to be a very simple idea where a costly element is being replaced by something that does not cost a dime; but this is not the case in reality. Inventory is an essential part of the supply chain as it helps in decoupling the demand and supply of the product. In the traditional way, a schedule is developed which focuses on optimizing the production while making the best possible ...

- Is the salesperson acting unethically? Why or why not?
Ethics pertain to standards that an individual considers as right or wrong. It came from the Greek word "ethos", which means outlook and disposition. It refers to behaviors, values, and guidelines that individuals follow and that which make up their ethical culture. In sales, it is often said that customers' needs and interests must come above anything else. As long as the salesperson is truthful, protects consumer rights, does not engage in corrupt sales practices, and maintains the highest standards when it comes to conducting one's professional work, ...

Abstract

A lot of effort has gone into research in the field of marketing. There are numerous scholarly and peer-reviewed articles available in the print and electronic media today. What makes this paper so interesting is that it juxtaposes a number of papers written by eminent personalities who have contributed to making our understanding of the subject more reasonable. On the question of who would be a better professional sales person, Barrows (2007) talks about the dynamic market forces such as global competition, changing customer expectations, and new communication technology necessitating the need for a more knowledgeable person, while Ichniowski et al. (1996), ...

1. Methods to calculate taxable value of fringe benefits: Australian Taxation law allows some benefits to the employees by their employers in the form of different services, benefits, privileges or rights. Under fringe benefits tax act, 1986 the fringe benefit may include cheaper loans to employees by the employer, to allow employees of the company to use Employer’s car, look after medical or legal problems etc. if a person works somewhere for anybody or in a company, the general concept is that the worker will get remuneration in cash but a new concept recognized by Australian taxation law is an agreement ...

Problem Statement

The objective of this paper is to present a report on the marketing questions raised by the founder of Celtic Chocolate Company Limited. Mr. Ronald Begg founded Celtic Chocolate Company Limited under which he engineered a new product called Milk Mate. The new product is basically a milk modifier. Milk Mate was introduced into a market largely controlled by large companies, such as Nestle with a market share of 50%, Hersey with a market share of 20%, Cadbury at 10%, and the remaining 20% shared by other smaller players in the region.

Generation of Alternatives

The introduction of the new product into ...

Discussion Question #1 Answer

For many years, Dell Corporation has been exerting its efforts to sustain its competitiveness in the electronic industry. The company has also been using its effective strategies that makes it one of the major computer companies on a global basis. There were various techniques that company employed in order to sustain its reputation in the market as the most preferred computer brand on a global basis. The process, to which the company has taken in order to reach the top rank and became a leader in computer business was driven by different factors especially the company’s desire to ...

Dangdang.com is one of the largest online shopping retailers in the world. It started as an online bookselling company in 1999. Its founders, Peggy Yu and Guoqing Li were inspired by the success of Amazon.com. Currently, it sells an array of products such as domestic appliances, digital products and cosmetics. Its main policy is ‘more choice, lower prices and vast convenience to customers’. Its business model was based on the model that mirrors that of Amazon.com, although there are some differences in the model of the business to suit particular circumstances in China. For instance, the key asset ...

The first key component of the Snap-on marketing strategy is direct selling. Such mechanism presented products directly to the final consumers and followed indirect selling which did not justify the company’s expectation. Indirect selling still remains the cornerstone of the Snap-on marketing plan and helps the company to avoid huge advertising expenditures. The second component is developing different distribution channels: mobile van franchises, company-direct, distributors and the Internet. The third key component is choosing one specific target market which is blue collar and focusing on the specific customer without expansion into other potential business areas. The forth main ...

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Introduction

The Grande General Store is the place at Spruce Grove, Alberta. The family has decided to sell out the business in a suitable price and then spend most of the time with family and children. The main purpose is now to select a suitable buyer who will buy the business and continue it, and another is the selling price for the business. While selling the business certain steps will followed, including following :
- Proper planning: In this step, the seller will do proper planning to target the buyer. It is important to aware of ...

Statement of Problem

Omnico Inc was found to be trailing in the industry with regard to customer retention. The market research study indicated that the company was below the industry average as far customer retention is concerned. Buddy Towers, the new sales manager, believes that the cause of the problem is their sales people’s poor customer relationship management. The company thus has to identify which is the most effective approach to customer relationship management the company should adopt—the very friendly and personal approach that the manager has known or the more impersonal and technical approach.

Summary of the Facts

A market research study has ...

The case is about International travel agency and talks about the sales force inability and lack of motivation to increase sales revenue. The CEO is apprehended and deeply concerned about the declining sales volume and inactive sales people. The sales force has been divided into two categories; the consultants and travel counselors. The people entitled as sales consultants work outdoor and the counselors work indoor. There is no quota assigned to people of either group and no remedial actions are taken in case of any failure to meet the sales target. Agency organizes trips for the sales people to ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is a major producer of apparel fasteners. It has corned the European market with its 17% average market share and is operating in nine European countries among others. It also has stretched its markets as far as Africa, as a result of joint-venturing with the German subsidiary of a large American company called Atlas.
2. The European market for apparel fasteners is sizeable. In 1986, the estimated sales value of the apparel fastener industry exceeds half a billion US$. Given that the market operates in a seemingly oligopolistic manner, with non-financial barriers to entry, and a growth rate of only ...

Statement of the Problem

Mueller-Lehmkuhl GmbH (MLG) is one of the four major suppliers of apparel fasteners in Europe. It currently holds the top position, having a 17% share of the whole market but is closely followed by major competitors having almost the same market share. As such, the mature market for apparel fasteners works under an almost-oligopolistic system wherein there are a lot of buyers and a few sellers. Coupled with long-standing relationships with these clients acting as a barrier to entry, future participants would find competing in this market very difficult.

The surprise entry of Hiroto Industries (HI) not only threatens the business of MGL, ...

Statement of the problem

Shelby shelving is a small company that manufactures shelves for grocery stores. The company has two models of shelves that it manufactures: model S and model LX. The process of manufacturing involves stamping, forming, and assembly. Each of these processes has a cost in form of labor hours and material costs. For example model S requires 0.25 hrs on the forming machine and the stamping machines operates for only 800 hrs a month. The production of model PX has a monthly capacity of 1400 units and model S has a monthly capacity of 400 units of model. The industry has a lot of competition and ...

Sam’s wife has recently passed away so he wishes to sell his house and her belongings. Sam has agreed to sell his house to Ben and both parties have signed a sale agreement which provides that the settlement date for the sale is 30th September 2011. On that date, the buyer is to have vacant possession of the house and the seller is to receive the balance of the purchase money owing.

Sam places an advertisement in the local newspaper stating that he is offering for sale a second-hand Janome sewing machine for $750.00. The advertisement gives details of Sam’ ...

This paper gives an in depth analysis of the Johnson and Johnson, commonly referred to as J&J. Johnson and Johnson is an international, diversified pharmaceutical and medicinal producer. Besides, it is one of the largest health care related service providers and has drastically reformed people’s perception towards health care. It is indeed a top achiever in the health care industry as well as in general human health and happiness. In fact, its success is attributed to a well defined vision, mission, objectives and core strategies. Its existing vision, mission, objectives and core strategies are discussed as under.

Johnson and Johnson ...

Q1a. From the information contained in the case study above, conduct an analysis of Tesco’s external environment using the STEEPLE model. Your analysis should cover and identify each of the factors as they relate to the case study. (16 marks)

The external environment of a business can be evaluated using a STEEPLE model, which incorporates seven external factors; sociological, technological, economic, environmental, political, legal and ethical (Block 1, Reading 5, p. 34). Here is a brief analysis of Tesco according to the STEEPLE model;

Sociological factors

The variety of business in the UK and across the world is going through ...

Lowe’s has already entered the marked of Canada with 34 stores. Taking into account huge potential of the market, it is necessary to increase the companys presence in order to increase profits. At the same time the administrative and legal expenses, necessity to adjust the functional units to the strict local restrictions and vast number of strong local competitive require new solutions that differ from the standard approaches to new market entrance. The acquisition of Rona, the Canadian-based chain with 79 big box locations and more than 700 smaller stores is good idea as it will reduce the ...

PERSONAL FINANCE INVESTMENT IN QATAR: INVESTING QR 1000000

Abstract
This article describes a personal finance project which entails the investment of QR 1000000 in a short time frame, from 1 March to 27 May 2016. We first define personal finance and establish the five steps of a personal financial planning process, which entails: (1) assessment of the individual’s financial situation; (2) determination of the individual’s financial goals; (3) creation and details of the financial plan, based upon the determined goals; (4) execution of the aforementioned plan; (5) monitoring and reassessment of the plan. For each one of the five stages, we carry out the required ...

Summary

Hailey Coleman, a woman studying business at Ryerson wants to launch her own business motif Damn Heels. As a business student she knows she needs to do some research and analysis before she launch her business so she hired three business analysts, Michael Edminson, Osama Turch and Hyein Choie in order to get some recommendations and quantitative results for her business and the market she wants to aim in her venture. Mrs Coleman is thinking about developing foldable flat wear enclothes woman visiting South Bank London. Her idea is that women can rest up their feet in a night ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Harley-Davison enjoys a dominating position in the US market due to its presence in the existing product segment. It started to manufacture complementary products such as the US flag and bald eagle to attract US customers. It adopted an iconography strategy that resulted in the increase of customers’ attraction towards the brand. The sources of competitive advantage of the company were diversification management strategies, strong marketing strategies, and its intellectual properties. Harley’s intellectual property was considered as the significant source for its dominant position because its trademark and brand had high recognition in the US market. Also, the ...

Walt Disney is a company which has had the fortune to stay as amongst the most recognized brands throughout the world. Their business strategy has been simple -- focus on the making Disney a family brand, and grow exponentially in every aspect of the media and entertainment industry. Hence, the company began in the line of expanding their business vertically, thereby becoming a self sustained company and brand all over the world. To begin with, the company started with being an animation picture producing company. As its characters, Mickey Mouse and others grew famous and began to be recognized ...

The macro environment analysis of Costco Warehouse Corporation is given below

Political
Costco has its stores in different regions of the US. The operations are not limited to the US only, and the company has its operations foreign countries as well. The political scenarios differ greatly depending upon the geographical boundaries. However, the company has well stated industrial policy, technological policy and fiscal policy in compliance with the rules of the States and the regulations of the United States political parties. The political rules of US are majorly considered in internal policy formation. Due to this fact, the company has to face turbulent situations in some native countries due to ...

The case study ‘Island Shades’ elucidates a great model to effectively put a goal through step by step planning. Terry formulated her business goals by undertaking all the details related to present and future requirements of the business. She defined and well-built her business objectives of selling high-quality eyewear to a precisely defined target market. Terry had also identified the potential alternatives of affordable inventory acquisition. She also put emphasis on the factors of store locations, its feasibility and access from the vicinity, as well as, existing anticipated competition with other up market brands. She had carried a detailed ...

Question 1: Analyse the advantages and the disadvantages of each of the three options that Carlos Vega identified.

The three options identified by Carlos Vega are to expand the pizzeria by adding another story at the existing location, move to a nearby large building with more space or turn focus to selling sauce jars. The advantages of the first and second options are that it will likely increase the footfall of customers in the restaurant and boost revenue. The major disadvantage is that the competition will still have an edge because Vega does not have parking space or liquor license. So, the increase in sales revenue due to expansion may not justify the additional investment. The advantage ...

In the case of Becton Dickinson and needle stick, we get to see how the large manufacturers step on the small manufacturers and how they take advantage of them. While doing this, they put thousands of lives in danger. They may have compensated the small manufacturers but still there are some situations that no amount of money can compensate. Nobody can fix a damaged life; therefore, it is important to protect it at all cost. It appears that the large scale manufacturers are not interested with people’s health. The fact that the agencies came up with methods that could ...

Business

Part One
1. A pure competitive environment is a business environment where similar businesses sell the same product. Electronic City operates in a pure-competition environment. This is because it sells similar products and its only means of earning more profit is by distinguishing the products either by price, quality, promotions and many other options. I tend to say this because according to Phil, Electronic City is among just a handful of national chains selling the same products. A pure competition business environment exhibits cutthroat competition between businesses. According to the article, the environment was competitive on price where the margins were ...

The changes in the global economy, the progressing state of the emerging countries that resulted to the increasing middle income consumers, and the development and spread of the internet technology impacted the ticket distribution system of the airline industry. The airline companies developed new and more cost-efficient ways of selling and distributing air tickets to be price competitive and at the same time to survive the intense competition in the industry and the economic struggles especially in North America and Europe.
The global distribution systems (GDS), was the most common and prevalent system of airline ticket distribution in ...

A]
Let the number of pizza slices be p, the number of hot dogs be q, and the number of barbeque sandwiches be r.
1) The problem is subject to the following constraints:
a) The cost of a slice of pizza = 6/8 = $0.75; the cost of a hot dog = $0.45; the cost of a barbeque sandwich = $0.9. The maximum amount Julia can spend for buying ingredients and preparing food = $1500. Therefore, the first constraint is:
0.75p+0.45q+0.9r≤1500
b) The food items are sold twice during a match. This means the total available oven space in square inches = 2 x ...

When an organization is trying to build communication strategies and reaching out to its customers and potential customer, the important thing to consider is the best venues and vehicles with which to reach them. Traditional media like radio, television, newspapers, magazines and billboards are used to advertise.
Companies use sales promotions to stimulate sales. This ensures that the end users purchase more products. Trade promotion is also used to encourage immediate activities. This can be done through discounts or offers.
Personal selling is another venue commonly used. It is direct communication between buyer and seller with the ...

(Student’s Full Name)

Applying Analytical Concepts and Tools to the Complex Business Problems of Tesla Motors
I. Current Strategic Profile
According to the case study presented the mission of Tesla Motors, as articulated by the founder and CEO Elon Musk, is to “[b]uild [a] sports car, [u]se that money to build an affordable car, [u]se that money to build an even more affordable car”. One of the objectives of the company is to build an electric car that compete with or even out compete a gasoline car. Tesla Motors has done this by ensuring that these ...

The United States district court for the District of Columbia is a case that was brought against Anheuser-Busch InBev SA/NV (ABI) to oppose the acquisition of Modelo group by ABI. It was brought up since the government felt that the proposed merger was violating the law through illegal ownership or acquisition of another firm. In addition, the government felt that the acquisition was threatening fair competition in a free market, and the consumers would suffer most as a result of the merger.

Facts to the Case

- The case involved two beer companies in the United States, which were ABI and Modelo Company. The two were ...

Enter Name

Enter University name
Abstract
This report covers the product line of Hart Hospital Equipment Inc., how the products are currently performing as well as what opportunities there are in introducing the Pacer product in the near future. To make recommendation to management, the report will study the different effects of the work required for each segment while assessing the sales force. The marketing strategy will be discussed and how re alignment of the company’s different segments will be affected on the roll out of the Pacer. Recommendations will be made taking into account sales history as ...

Apple Anti-trust Case

Facts to the case
The publishers of the books were able to control the prices of e-books but with Amazon Company selling the books at a cheaper price, the publishers could not control or raise the prices at will. Amazon was using a discounted model strategy to sell the publishers' books, but the publishers could not keep up competition. This is because they considered the price to be very low and could not compete individually with Amazon.
The publishers, therefore, ganged up and collaborated in order to alienate and force the Amazon to sell the books at the publishers ...

- How is Wal-Mart’s Website different from Amazon and Office Depot?
The major difference in the website of Walmart and that of the Amazon and Office Depot is in its web design. In the realization of this fact, Walmart acquired a web design company and tasked it with the responsibility of rebuilding the entire website of the company in order to make it more seamless. Additionally, the products that are featured on Walmart’s website are basic products that are needed in everyday life of its consumers, unlike the other two competitors. Walmart’s website is also different ...

How should Jonathan describe the rationale of the dividend discount model (DDM) and demonstrate its use in calculating the justifiable price of PCU share?
Firstly, Jonathan should explain to Dwayne that there are different methods how a financial or a security analyst can analyze the fundamental and technical aspects of a security, which in this case is the PCU share, including its price, the forecasted growth rates, and a lot of other aspects. There is more than one way of predicting the future stock price of a company . A security analysis can focus on the fundamental aspects of the company such as the ...

Question 1

The secret behind the magic on how search engines work could possibly amaze many individuals when they come to realize. In order to understand how search engines work, it is important to view the four steps the data entered into the machine takes before the suggested results are displayed on the monitor for view or interpretation. The four simple but complicated steps includes, the crawling of the “spiders” to transport the alphabetical data entered into the computer, then followed by indexing of the data, and then the relevance of the data is assessed before the results of the search ...

Introduction

There are various forms of market. Each has their own set of characteristics such as the number of sellers, the level of competition, the response of the market to every decision made by the sellers and vice versa, and basically all sorts of factors that come into play whenever we talk about microeconomics. Market structure, in economics, is the term used to describe the varying number of firms that produce the same or identical products and line of products. Monopolistic competition, oligopoly, duopoly, monopsony, oligopsony, and perfect competition are all types of market structure and to be able to ...

Overview

In the year 2006, the management led by the chief executive of Ocean Park in Hong Kong was facing a major decision making challenge. This was a result of the news concerning the arrival and commencement of Hong Kong Disney land. Ocean Park was previously a monopoly and had never faced any competition challenges. Its monopolistic conditions of existence had made it have no counter measures to competition. The Disney land brought more competition to the ocean park since it has animation amusements; it has a very innovative strategy and also is well known for its ruthless and aggressive competition approach. The Ocean ...

Part I: a) Based on the above information, please calculate bond's price today.Bond Face value calculation formula

F=face value
C=Coupon Payment = F *contractual interest rate
N=number of payments
i= market interest rate
M= Value at maturity
P=Market price of the bond also known as the fair market value
F=200000 (face Value) ; C= 200,000*5%=50 ; N= 5; i= 4% ; M=200,000
So Bond’s Price today is = 10000((1-1.04^(-5))/ 0.04) + 200,000(1.04)^(-5) = $208,903 so the bond is undervalued. This makes it a great bond to but for any investor at face value.

Part I: b) What is the bond's price today if market rate is 6%?

F=200000 (face Value) ; C= 200,000*5%=50 ; N= 5; i= 6% ; ...

Arguably, “marketing concept” is one of the oldest philosophies that has been around for many decades. As a matter of fact, many companies and business have employed the philosophy of the marketing concept in undertaking its’ activities. It is crucial to comprehend that marketing and marketing concept are two different issues. Marketing concept is certainly a business philosophy. It is a philosophy in business that focuses on how firms ought to carry on their operations. Therefore, the analytically marketing concept is an integral and goal-oriented philosophy that is practiced by manufacturers and producers of services and goods, which focus on customer satisfaction ...

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Coca Cola targets every potential customer who is thirsty. The company targets all age groups but the most potential is the age group from 18-25 years. This group covers more than 40% of the total age segments. The major segments basically include people who drink Coke daily ...

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate distribution strategy for them. In doing so compare and contrast the two distribution strategies explaining why they would be similar or different.

Introduction

Distribution channels are strategies or methods of moving products and services from manufacturers to consumers in an efficient and convenient manner (Dent, 2011). Distribution channels are based on the “place” factor of the marketing mix tool that refers to getting the product at a place that is suitably viable to consumers. ...