Advertising Reports Samples For Students

The quality and aggressiveness of the marketing and advertising strategies that a business, especially the startup ones, implements can spell the difference between a booming and steeply declining startup sales figures. Naturally, more innovative and aggressive marketing and advertising strategies would equate to significantly larger sales margins and vice versa for more lame, old school and outdated marketing strategies. Marketing and advertising strategies are so extremely important for startup businesses that it can be one of the primary indicators of the company’s success in future, aside of course from more innate factors such as the necessity index of the products ...

English

Advertisements are made with an already formulated target audience in mind. The media has put together efforts that aim at maximizing their reach to the target audience so as to guarantee sales at the end of the day, like prime time advertising. Advertisements tend to sell perfection, especially when targeting a huge market base like women or teens, and sell an idea of fixing a problem that could be common among the target audience(Craig’s Article,2006). An example of such is the Quick Trim, which is a weight loss program that largely targets women, and tries to paint an illusionary ...

Summary

The paper focus on shading light to the basic aspect of the advertisement and how this helps in shaping the sales of items in the market. Advertisement serves as an important aspect in communicating important issues to clients and customers. The main points highlighted in the article are;
First, the future of advertisement is given a key priority. Through this, various mediums of advertisement are highlighted such as Televisions, print, radio and online platform among others. This gives a keen insight on the fact that these platforms are interconnected to create a medium that perfectly delivers the sales to the customers. ...

Shock Advertising: Definition and explanation

Shock Advertising is the types of advertisements are intended to shock people and generate controversies in order to make people remember them. They are mostly designed using disgusting images, profanity and obscenity, religious taboos, vulgarity, sexual references, and impropriety and are often controversial, and disturbing, and may involve daring and provocative and offensive political messages that challenge the public’s simple and conventional understanding of the social norms and order. Many such advertisements went too far over the limit, in their mission to be "edgy" and were rejected or banned completely (26 Incredibly Daring Ads That Were Made To ...

One of the objectives of this is to have a digital information management mechanism for customers. With the use of NFC technology, it will be possible to have a way in which the customers will have their purchases from their favorite stores managed in a digital format. With this, they will no longer be worried about the need to keep track of the receipts that they get from the stores that they frequently visit. The receipts will be transformed to electronic formats. This is a sure way of ensuring that the recxeipts are kept in a safe manner where they will be able to ...

Problem Definition in New Zealand Online Advertising

Online advertising is the most sought after form of marketing in today's business world. In New Zealand alone, over 65% of the population has used the internet research for products on the internet (Roy Morgan 2013). Such a fantastic growth percentage may have been recorded because a very influential number of people in New Zealand have acquired smart phones, which enable them to access the internet whenever they wish. In addition, the internet infrastructure in New Zealand is also very admirable compared to other parts of the country. Despite the success recorded for those who have engaged in internet advertising, many ...

CMNS 112

The Axis
Interoffice Memo
______________________________________________________________________________
In order to present a valid marketing recommendation that will increase revenues for The Axis, I have conducted a survey among 220 students from the university in Adams City. Since The Axis is trying to target the college-aged students, it is but proper to study our market and determine what their preferences are.

Findings and Analyses

The results of the survey show that out of the 220 respondents, only 3.2% consider The Axis as a favorite concert venue. Among the students surveyed, 55.9% prefer The Rage as a concert venue. One probable reason why The Axis is not a ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Advertising is simply form of communication publicly promoting some product or service. This is a form of product promotion that is very essential for any type of organization. Advertising is used to encourage, persuade or manipulate audience, readers, viewers or a specific group to act in favor of the target of the advertiser. First impressions do indeed matter; this is the solid reason for advertising. Advertising has many factors that are essential like the brand name and color embedded in the advertising psychology, logo and the general social conditions, social needs, tastes, satisfaction retention and cultural beliefs of the target group ( ...

Introduction

In many industries and sectors or businesses, the main aim is to have high sales to increase the amount of profit accrued from the operation done. As such, an organization needs to structure a well organized plan to make sure that this objective is achieved. By this we may bring in the topic of marketing which would be a driver towards the achievement of increasing the number of sales in the business so as to meet the objectives of the business of increasing the profits realized .
The topic on marketing is very important to my organization and to effectively show ...

Report on Boots Opticians

(Course No.)
(City & State)

SUMMARY

Boots Opticians is a part of one of the biggest pharmaceutical branch in the UK. It specializes in products and services tailor made for men, women and children. Started in 1983 by husband and wife team of Doug Perkins and Mary Perkins, Boots Opticians boost of 1593 stores all over Europe with a 42% market share and a total turnover of 1.5 billion Euros in 2010/2011 financial year.
With 25 years and counting, the company has expanded considerably. Its expansion and marketing strategies saw it relaunch its 286 stores by 2012. Its main competitor in the ...

PART A

The works in question
Scenting Ltd sells perfumes and toiletries for both men and women which smell like other expensive brands. The company’s products bear writing on them indicating that they “smell like” an expensive brand. For example one of their products, “Dawn” smells like “Naissance” which is produced by a French company called Chic SARL. “Dawn’s” packaging has words indicating that the company’s testers differentiate between “Dawn” and “Naissance”. When the Chic SARL Company moves to court on copyright infringement grounds, Scenting Ltd maintains that there is no copyright infringement. This is a summary of the ...

In her documentary, Kilbourne (2010) explored the dark side of advertising that has perennially sold mankind undesirable trends. Advertising content is often beyond the borders of sound communication across many cultures even though its role towards the consumer is increasingly important. Advertising contributes to the general media’s role in the society by socially constructing certain practices that may not be necessary. Kilbourne (2010) highlighted the mishaps of advertising including selling us what we don’t need, values and concepts of normal are major issues negatively associated with advertising. Advertising presents the media with a major opportunity to define what ...

Vice President of Marketing

Web Based Co. LLC
New York
Dear Mr. Chong
The attached report which you commissioned on January 4, 2013 gives our finding on the advertising mix that you should employ at your newly created company.
Our report includes a review of the available channels that the company can use for effective advertisement and gives its recommendations based on findings in regards to cost, coverage, and other factors.
I look forward to a discussion with you on the recommendations and will gladly oblige to a meeting with you and your staff regarding this report.
Sincerely

Introduction

Marketing for ...

CA-Cube targets small businesses and enterprises that need to have a retail outlet. These businesses would actually need to have outlets in malls or shopping centers but they cannot afford these venues. They may not even be allowed to have outlets in these places because of their small size. So, they use non-traditional channels like eBay, Kijiji, weekend markets and trade fairs. These channels could be CA-Cube’s main competition. CA-Cube is a unique concept so it would not have that many other competitors.
Costs and value for money would be the vendors’ most important consideration in choosing a retail outlet. ...

I kept track of the 7PM ET – World Report on CNN as well as Amanpour which airs at 5PM ET. During this time, I realized that there were quite a number of advertisements related to the use of disinfectants. The most dominant ad was the ad on dettol. It would flash in during the commercial break. There are various ways in which it is brought out; as a way to kill germs on the body, clothes, surfaces and water. Generally, the argument is that the use of dettol can lead to better health as it can help to protect the entire ...

Integrated marketing communication is a concept under which a company coordinates and integrates its many communication channels to deliver a consistent, clear and a compelling message about the organization and its products. The integrated marketing communication strategy (IMC) is concerned with the bringing together and incorporating all the marketing communication avenues, tools, functions and sources within a company into a faultless course that minimizes cost and at the same time yielding an impact on the consumers (McDonald & Wilson, 2011). Based on the scenario, AirWays has an IMC plan that falls within the limited budget for advertisement and communication. As per the plan, IMC strategy ...

Women Potray in Advertistment

Everywhe one goes, unless he or she decides to be come a hermit and reject civilation, he or she sees advertisements with the same theme “sex Sells.” Ther is no getting away from these commercials and the sad truth is these ads are targeting our young people with dire consequences.

The Unrealistic Message

Women Potray in Advertistment

Advertisements are geared to tantalize the senses, and no one does it better than a woman who is skinny, barely clad and is able to look sexual alluring.

The woman in this picture is selling a product, no, not her body. Even though she is on the beach ...

Advertising is used as a means to publicize a particular product or service to its target market. Companies often vie to produce the most creative, lucrative, and efficient advertisements in their respective industries. However, in the high demand for such advertisements, certain campaigns tend to neglect their responsibility of proper advertising. Various forms of deceptive advertising are seen almost everywhere and the most notorious will be tackled later on. To be specific, any form of advertisement that lures consumers to purchase a product or service due to a misunderstanding may be ...

Introduction

Advertising is the act of promoting goods and services, ideas, and a particular company mostly performed by an acknowledged sponsor. It is an overall strategy off promotion of various goods and services, particularly for a business or an organization. The fields in advertising includes publicity, marketing, personal selling, sales promotion, and public relations. It involves the process of designing a message used in the promotion of certain product, in idea development, and service provision. In this particular report, I venture into a career position in marketing, and explore the impacts, and changes, of using computer information system in the process of advertising for ...

The following report is directed to the Charity Commission of Great Britain, describing, analyzing and discussing the possible role of marketing communication in the wider environments. It shows the difference between marketing communication in consumer environments and wider environment through a description of the five principles of marketing communication mix. The paper brings out the market communication applications and the corresponding advantages and disadvantages posed in the implementations of marketing communication mix. The report also offers realistic and justified recommendations for the short and long term usage of marketing communication mix (MCM) in the wider context.

Marketing Communication Mix

MCM refers to a combination ...

Co-Op Advertising – memo to President of GGI Marketing on the viability of this method

Co-operative marketing is one of the methods with which a company can reduce its costs but at the same time increase its brand awareness on a huge scale. Teaming up in anything is always a good option and this also runs through for advertising and marketing in this respect. GGI needs to boost its brand substantially if it wants to avoid slumping further in the market and in this day and age there are several methods which may be used in collaboration and which may yield considerable results. One always has to be craeful to ensure that the marketing team is fully ...

Unethical Advertisements in the United States from 1990’s up to 2009

ABSTRACT

In the United States, advertising is an important sector of the economy. It generates employment for thousands of local employees. Large and even small businesses depend on advertising to provide their customers with their products’ information. It also serves as an income generating channel for media outlets such as television, radio broadcasting networks, news agencies, magazine publications, etc.
In the 1990’s, advertising underwent a period of reconstruction because advertisments were reduced due to the depressed economy. It also experienced the migration from the old media channels as advertisers shifted from the traditional media to digital channels like ...

The source of the advertisement is Christian Ronaldo, who is trying to convince the viewers in the effectiveness of the advertised product. The video uses the peripheral route to persuasion, where the recipient is not expected to engage into profound feature analysis of the product, but can be persuaded by the peripheral factors, such as liking Christian Ronaldo in this case. Therefore, decision-making is based on heuristic, which perceives the advertised message as an “expert advice”, thus not subjecting the advertisement to serious analysis. The method of using celebrities is quite popular due to the fact that they are ...

The article “Google to Offer More Privacy for Owners of Wi-Fi Routers” by Kevin O’Brien discusses the announcement made by Google, which stated that the company would give the owners of residential WiFi routers an opportunity to opt-out from Google registry, thus ensuring their privacy. This announcement goes in line with the new European privacy legislation, however it has its implications globally. Google’s actions aim to avoid privacy violation investigations, which could damage the reputation of the leader search engine and the producer of the number one operating system for smartphones, the Android. Although, the opt-out system ...

Agency Management & Processes

Executive Summary
The paper is intended to explore and analyze the portfolio in any one of the agency management and proper description of the job role. Different agencies are discussed before considering any of them include Advertising Agencies, PR Agencies, Media Buying Agencies, Sales Promotion Agencies, Brand Identity Agencies, Social Media Agencies, Digital or Online Marketing Agencies, Design Agencies, Market Research Agencies, Web Design Agencies and Print Agencies. All agencies have different roles and functions across the field of marketing. The Advertising Agency is decided to explore the portfolio and overall process of campaign management. The job role of ...

Introduction 4

1. Advertising 4
2. Key Strategic Issues 6
3. Hotel Riu Guadalajara 6
3.2 Logo 7
3.3 Concept7
3.4 Target Market7
4. Media plan and Evaluation of media plan8
4.1 Setting media objectives:9
4.2 Evaluating existing and needed media:9
4.3 Setting the media budget10
5. Marketing Campaigns11
5.1 Cultural Marketing12
5.2 Social Media Marketing13
5.3 Commercials 13
6. Conclusion 15

Introduction

1. Advertising
Advertising is as much a psychological endeavor as much business endeavor. Advertising looks to the consumer to understand their message and act in the way that the advertisers suggest. Advertising can be tailored to cross cultural advertising ...

Business Model Generation: Yahoo

Business Model Generation: Yahoo
Yahoo is an internet pioneer and one of the best-known corporate names in the USA and world-wide. The future of the company, though, is very much in doubt. Revenues and profits are down, and the share price has fallen from $49 to $29 in the past twelve months. Yahoo Mail (email) crashed several times during 2015. There is an exodus of managers, and a growing morale crisis (MacMillan). Rumors abound that the company may sell its core internet businesses, including its search engine and email services as well as its news and sports sites and ...

Ancillary Revenue Management in the Airline Industry

Introduction
There is a stiff competition between the network airlines and the low-cost carriers (LCCs) in the airline aviation industry. For a long time, the traditional network airlines have been struggling to cope up with the many economic uncertainties in the industry, especially the rising cost of jet fuels and increasing operating costs. Consequently, to survive in the industry, they have been forced to come up with new ways of generating revenue. Like LCCs, the network carriers are now considering unbundling their services to produce additional income. Network airlines are also adopting the trend of selling chargeable services, which ...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

I. Introduction
Because of the intent of its purpose, this Advertising Strategy Brief will focus upon the salubrious qualities of the Muslim community, in terms of their sympathetic feelings towards Paris after the terror attacks of the city in November of 2015. The forthcoming details of this brief hopes to create an effective planning model and campaign, to mitigate the bad influence which is growing against Muslim society. Changing the perception of this group, under the task authorized by the Government, calls for a marketing strategy to address the negative media directed at Muslims perceived by the general public.

Background / Overview

...

Impact of Emotional Appeal on the Subway Brand

Impact of Emotional Appeal on the Subway Brand

Introduction

Subway has become an important brand in the fast food segment, in the US as well as globally. The brand was founded primarily to serve submarine sandwiches in 1968 by Fred DeLuca and Peter Buck. From a single restaurant in 1965, the group managed to expand to 40,000 restaurants worldwide, and far exceeding McDonalds in restaurant penetration in the US.
This report seeks to explain the importance of Emotional Appeal on consumer behavior, and the benefits obtained by Subway using this concept in its ads. Emotional appeal is defined as ...

The Health of the Family Business

Introduction
JCDecaux Group is a multinational company based in Neuilly-sur-Seine, Paris in France. The company was established in 1964 by Jean-Francois Decaux to offer bus stop advertising systems, billboards, public bicycle rental services, and street furniture (Jcdecaux.com, 2016). Currently, the company is the best outdoor advertising company in the world with annual revenues of more than 2.8 billion Euros. Its commitment is to deliver quality outdoor advertising services to its clients as well as providing first class public services to its customers around the world. The JCDecaux Group core values are innovation, quality, design, sustainable development and trustworthiness in ...

Introduction

In the United Kingdom, ten years ago the television was the major medium of entertainment. Now, in the era of technology laptops, PCs, mobiles, and tablets have become the dominant players of entertainment. The access of youngsters to the different devices has increased dramatically in the UK (Ellis and GreenBank, 2015) (See Appendix). These changing patterns created huge challenges for media and creative agencies. In the flow of the media, the boundaries between numerous media channel became blurred. It became more important for media agencies to determine that how these Medias individually operate with the aim of producing the ...

Perception and Consumer Behavior

Perception is the process of knowing features of stimuli with the use of vision, hearing, taste, smell and touch (Scott, 1994). The visual perception i.e. size/shape in the L’Oreal Men Expert Vita Lift 5 ad is rectangle with the focus on more than one dimension to enable consumers to downsize their order by enlarging the product along all dimensions. On the other hand, the shape of the Aveeno Absolutely Ageless ad is portrait. The size of the ad is adjusted through focus on multiple dimensions to perceive the product easily. Lettering is another factor affects the perception of ...

Introduction

In any case, a company needs to make a noticeable impact in a local area or an extensive area; outdoor advertisement will be best-preferred advertising technique that can raise the profile of the company and bring great results out of it. Billboard advertisement and marketing falls under the many types of outdoor advertising techniques. It places the intended message to be passed in front of the company’s potential customers. It has been proved that that this kind of advertising and marketing technique works because of the prominence of the billboards and the fact that it does not require ...

Purpose of the Research

This research tries to determine the strengths and weaknesses of Swiss Chalet restaurant. It seeks to gather and present information about the restaurant’s marketing management activities. It also attempts to identify a problem in the restaurant’s marketing management using an empirical marketing research.
Based on the research outcome, there will be proposed ways on how to address the determined problem, after which students should endorse modifications to the restaurant’s marketing supervision activities, with the aim of overcoming this problem.

Research Methodology

This paper uses the Internet as the main tool for research. It identifies the restaurant’s features ...

Executive summary

The stock price of Southern Cross Media Group Limited did not show any reaction to the announcement of the 2015 financial results. The stock price increased days before the announcement and the day after the event but declined two days after the announcement. Financial analysis of firm indicates that it has a strong liquidity, and this has improved over the last five years. Its debt to equity ratio has increased due to the capital reduction in accordance with the relevant statute. The year 2015 saw a decline in the profitability of the company although this did not affect the ...

The company’s overview

Google is a multinational corporation based in the United States that is devoted to services related to internet search, online advertising and offering cloud-computing services to its clients. It was initially formed during September 4, 1998 by Larry Page and Sergey Brin as a private company; it later went public during August 19, 2004 through an Initial Public Offering (IPO). Google Inc.’s mission statement is “to organize the world’s information and make it universally accessible and useful” (Google Corporation, 2011). Google’s headquarters is currently located in Mountain View, California. Google’s rapid development saw the company engage in a ...

An Assignment Submitted by

Executive Summary
All companies today have to maintain active social media presence in order to target their consumers, retain the loyal clients, and attract new buyers. Home Depot and Lowe’s were selected for the analysis of their social media presence by dissecting their pages on Facebook and Twitter. It was decided to analyze their last several posts and focus on some of them more specifically. As the analysis showed, both companies make posts quite often preferring to use visual support by inserting pictures, videos, and coubs. Lowe’s tend to be more versatile and creative in their posts ...

Introduction

Glorious Hotel (Glorious) is a small family run hotel located in the popular ski resort of Leysin Switzerland. The hotel is currently run by the third generation of its founders. The hotel focused on a niche market of skiers who visit Switzerland every winter. Rather than just being a hotel that offered boarding services, it also had a small spa to cate to the needs of the hotel’s visitors. The hotel also had a small bar that also accepts visitors who do not used it boarding services. With a boarding capacity of just 40 rooms, the revenues of the hotel were limited. However, since ...

Critical Review between Google and Yahoo

Critical review between Google and Yahoo
The growth of the web is undoubtedly one of the most remarkable innovations in the history of records and documentation. Virtually, the use of the web for obtaining information has been widely welcomed by millions of individuals across the world. Search engines provide better retrieval strategies when compared to other engines such as metasearch databases or library federated searches. Google, Yahoo!, Bing, and Baidu are examples of web search engines that offer access to websites. However, search results from one search engine differs from a similar search result using another engine because of ...

A Comparison of the Marketing Communication Strategies

Apple is an American Multinational Computers and Consumer Electronics company. Acer is a Taiwanese multinational computers corporation. Both enjoy considerable market share in the computer sales in the world. While Acer is placed fourth worldwide and 5th in United States, Apple has a very strong presence in US and has rapidly risen to third in the computer sales in the country. The reason for rapid growth has often been cited as due to strong marketing initiatives of the company. Integrated Marketing Communications strategy is an integral part of a good marketing plan. IMC aims at defining thet target market and the tools that the ...

Amalgameted Food Products wishes to determine the influence of promotion and advertising on the sales of their meatloaf mix. This will show if the invested money on adverting and promotion wasted or they should be used different to achieve best results. The problem is that based on a quick look of the historical date of the past quarters, there seem to be little to no connection between the sales and the money spent on promotion. Two quarters with relatively the same promotion expenditure, have sales, which differ drastically.
An Excel multiple regression model will help to correctly identify the ...

Analysis

[Author Name]
[Institutional Name]

Abstract

The Mikesbike is a advanced simulation software that helps to manage all the functional area of the company. The company’s total management data base can be viewed in the mikesbike software. It also acts as an interaction tool that helps to lean all the management strategy. The mikesbike is used for decision making process product, firm; finance and production are the key areas of decision making. The simulation software is used for the complex analysis in business and also it is used to take future financial decisions. The price of the software is comparably ...

Analysis of Product Marketing

Analysis of Product Marketing
- Product Macro and Competitive Environments
- Product Description
The product chosen for analysis is crunch breakfast cereal “Cap'n Crunch” made of sweetened corn and pieces of oat. The product is produced by Quaker Oats Company (PepsiCo), located in the US. Cap'n Crunch cereal is very popular in US on the market of breakfast cereals that generated approximately $118.6 in sales in 2010 from supermarkets, mass-market retailers, and drugstores (Joyner, 2011). However, US sales of the company dropped in 2010 by 6.8% because of health activists and government pressure connected with health ...

INTRODUCTION

The retail industry of United Kingdom plays an important role in improving the economic situation and GDP of the country. There are different sectors that are included in the retail industry and therefore there are varying consumer needs and varying factors that influence the industry. Over the last few years, there are several factors that have influenced the industry and some of these factors include the change in the lifestyle of people, advancement in technology and in particular increasing usage of online shopping (SAS, 2012)
Although there has been a downward trend in the overall spending on the retail ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Report on sales forecasts

Problem description
The company experiences a problem of great variability in sales as well as promotion and advertising expenditures from quarter to quarter. This makes it difficult to determine a sales forecast and prepare a budget for promotion and advertising expenditures.

Developing a multiple regression model

A multiple regression model can be used to determine the sales forecast given the values of the independent variables. In this case, sales of meatloaf mix is the dependent variable while the independent variables are promotion expenditure, advertising spending and economic index.

Description of the data

The data used in developing the model are historical data on each of the variables. They ...

The problem being investigated is the reason for the existence of confusing facts in the analysis of sales obtained amidst expenses of advertising, promotion. A regression model has been formulated to clear the state of confusion. There is the problem of determining whether advertising and promotions have any benefits that add up to the sales increase. Previous administrations tried several strategies that bore no fruits. It has not yet been clear on this issue. There is also the confusion of the sale of the meat loaf mix where some people claim that it seems to sell better when bad ...

International Marketing Plan of Burts Potato Chips

Executive Summary
The globalization has changed the face of the international business, and the companies are now expanding their operations to more than one country so that they can tap untapped segments to increase profitability. Some of the benefits of the international expansion into emerging economies are a large base of potential customers, decreased costs and economies of scale due to large operational capacities. Burts Chips is also planning to achieve these benefits of international expansion by expanding the operations to Brazil. This document provides detailed insights into the economy of the Brazil and suggests suitable entry method along ...

Globalization as a process of transformation on economy brought many changes to Russia’s economy and society. These changes were either good or bad but Russians suffered them both because it affected their culture and economic status. Every country must have gone through changes of transformation because of globalization. To the third world countries, globalization is helping them get closer to the developed world as they get more information on technology, better economy and better ways of socialization through education and civilization.
Most of these transformations resemble the dramatic changes that Russia received because of globalization. In the first ...

Introduction:

The main purpose of writing this report is to determine the marketing metrics and marketing effectiveness of Apple. Marketing metrics are the performance indicators, which permits the business to perform overall marketing performance. The marketing metrics help to attain greater accuracy in the business activities. Marketing plays an active role in the business and the success lies in the marketing abilities. The marketing metrics are categorized into various types’ namely behavioral, financial, physical availability and consumer profile etc. In this report, these metrics with respect to Apple Inc. will be discussed. As a marketing consultant, I will provide the ...

Chapter 1

Introduction
Pepsi-Cola Company is a packed food and beverage company that is known globally for its quality products. It mainly targets young consumers, teenagers and adults. The company focuses mainly on the young generation because they are daring, fun loving and full of energy. Pepsi has come up with sports, music, social media platforms, taglines, slogans and other fun activities in the form of advertisement to gain popularity and attract more customers for their products. The paper gives a brief history of the company and the advertising strategies that it uses. The information will help in analyzing and learning ...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks)
The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

V8 V-Fusion® + Energy Marketing Plan

V8 V-Fusion® + Energy is a refreshingly new, vegetable- and green tea-based drink that promises genuine health benefits for its customers. Unlike offerings by its competitors on the US market, V8 V-Fusion® + Energy does not use sugar as a sweetener, artificial food additives (including preservatives, flavors, and colors), offers low calories per serving. Instead of sugar, the product’s source of energy is green tea, which is known to have health benefits, including but not limited to weight loss, prevention of cell damage, low blood sugar (Chacko, et al., 2010). The high caffeine content is meant to ...

Business Ethics and Sustainability

Report on Sustainability Issues Affecting Institutional
Investors, Within the Australian and global Markets

Executive Summary 3

Introduction 4
Stakeholder’s Approach Theory 4-5
Major Stakeholders 5
Impact of the Incident to the Organization 6-7
Further Discussion 7-9
Ethical Theories behind the Incident 9
SBS Strengths: Ethics in Leadership and Organizational Culture 10-12
Recommendation/Conclusion 12 -14

References 15

Executive Summary
This case study pertains to the organization called SBS, short for Special Broadcasting Service. It provides multi-cultural programs on radio and television. The person who was interviewed for this case report was from SBS Radio. His ...

AXE/LYNX BRAND

INTRODUCTION

Advertising strategies are the campaign tools which are developed to communicate ideas about products and services offered by a certain company to its current customers and potential customers. The main aim of advertisements is to convince the customers to buy the products of the company. When the strategy is built in an intelligent and a considerate manner, it will reflect a better image of the company hence convincing the customers and eventually boosting the sales. Most advertising strategies focus on the following goals.

i. Promote awareness of a business and its products

ii. Stimulate sales directly and attract competitors customers

iii. Establish ...

Introduction

The increasing use of electronic devices like mobiles and laptop has necessitated the constant supply of power. A power bank is increasingly becoming a ‘must have’ for people on the move. Kazam Mobile, the startup mobile company has come up with its Kazam Power Bank (KPB) which can power the batteries in use in mobiles and laptops.
This report starts with the corporate objectives of Kazam. This is followed by a market overview of the power bank market in the UK. An internal and external audit of the market would be presented thereafter. The assumptions for the power bank ...

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Introduction
With the advent and rising popularity of the Internet, marketers have found it worthwhile to advertise online. There are a whole load of commercial mails which have doing rounds in the recent box to many inboxes. They are intended at promoting a product or service and generally ask for a click on a specific link given in the commercial mail. Banner ads, pop up messages are a few other such similar things that try to grab the attention of users all the time when viewing a particular web page. These are some of the online marketing ...