Charity Reports Samples For Students

The project is about creating a surf competition to improve the BILLABONG Company sales. The surf competition will be used as an aid to raise money for a specific charity. Furthermore, raise awareness about the charity being supported. At the end some individuals would have received help from the cash collected, but at the same time the project will also have promoted the Billabong company image and profile.
The project would still add value to the Billabong Company because it will hopefully increase sales through exposure. This is the primary objective of the project. Billabong as a company was established in ...

1.7 Actions Plan
Before proceeding with description of plan of action, main targets need to be defined. While the major purpose of the organization is to raise sufficient funds to help victims of terrorist attacks recover, it can be split into several constituent parts, which in our case are: publicity, international cooperation, efficient use of finds raised, accountability and successful cooperation with governments. Then, actions for each of the target are also divided into several groups, starting with organization structure and ending with money allocation. The results are presented in the table below:
1.8 Strategy map
...

Peter Singer first addresses his class with this moral example of witnessing a child drowning in a pond in passing on your way to a class.
He first establishes the perspective of a university student who is a witness to a child drowning on their way to university. The actual route to saving the child is not difficult but doing so will result in you becoming soaked and muddy and missing your first class, because by the time you’ve gone home and gotten changed the class will already be over.
So although the course of action that results in saving the child ...

Introduction

Charitable care is a program under the national healthcare policy that provides a reduced in price or free healthcare to patients who fall under the low income category. These programs are found in all states across the country including Indiana.
Being a resident of Indianapolis in Indiana, I decided to find out more about this issue by visiting one our local hospitals that provides charitable care and explored its general policy on charitable care. The hospital I chose was the Good Samaritan hospital.
The hospital’s mission is to basically provide a healthcare experience that is refreshing and remarkable to patients. ...

Introduction

The youth at risk NGO have an objective of transforming the chaotic lives of the young individuals through persistent and compassionate mentoring. The economic and social situations that are experienced calls for a quick intervention so that the risk behaviors of youths can be dealt with. There are ways that are implemented to give the youth a new chance in life and a fresh beginning. The NGO aims at inducing a new way of thinking among the youth to effectively reduce the risk behaviors.

Background information

The current trend shows that many youths get engaged into aggressive and brutal activities in the daily operations in ...

The following report is directed to the Charity Commission of Great Britain, describing, analyzing and discussing the possible role of marketing communication in the wider environments. It shows the difference between marketing communication in consumer environments and wider environment through a description of the five principles of marketing communication mix. The paper brings out the market communication applications and the corresponding advantages and disadvantages posed in the implementations of marketing communication mix. The report also offers realistic and justified recommendations for the short and long term usage of marketing communication mix (MCM) in the wider context.

Marketing Communication Mix

MCM refers to a combination ...

Commercial contract

A report to the Charity’s Managing Director
A commercial contract is an official binding arrangement between two or more parties through which they are indebted to carry out or not some given activities. Contracts can be drafted or verbal and designed a formal or informal approach (McKendrick, 2005). Most enterprises develop contracts in drafts to ensure the conditions of agreement are precise, usually looking for valid counsel while setting essential contracts. Contracts can entail all factors of an enterprise, such as recruiting, wages, worker safety, loans, and leases. A breach of agreement happens if one of the associates ...

Financial appraisal

Advance payment is usually required by suppliers of goods with an aim of ensuring that the buyers of the goods actually pay for the goods when they are delivered. In addition, advance payment ensures that the individuals who have ordered the goods do not fail to receive the goods when supplied. However, there is a possibility that the suppliers may not be able to supply the goods and this can lead to loss of cash to the individual buying the goods. Advance payments are usually made to suppliers who are known to the business. These suppliers should be trustworthy and ...

Financial appraisal

Query 1
Risk refers to the likelihood of incurring losses. Financial risk results from several events such markets prices fluctuations, foreign exchange fluctuations, interest rate fluctuation among others. There are several ways in which RTE can reduce or extinguish financial risk on the investment of 100,000 pounds in fitting and furniture for the new building. This section discusses some of the ways of mitigating the financial risk they are exposed to.
RTE should first conduct an internal as well as an external analysis to identify the risks facing it. RTE trustees should then understand its relevance ...

Question 1

In order to manage and successfully reduce or mitigate the financial risks associated with advance payment of large amount of money to unknown supplier, it is first important to identify and understand the risks associated with this kind of transaction (Froot, Scharfstein, and Stein 1993). An advance payment, in its basic terms, is a prepaid expense from the client (in this case RTE) paid to the supplier or the vendor (Vital Office Furniture Limited) in advance for the goods and services (furniture and fittings in this case).
An advance payment is very important to the supplier as it provides ...

History

Food for the Poor is an interdenominational, Christian charity whose core undertaking is to provide food, medicine, and shelter among other services to poor people living in the Caribbean as well as Latin America regions. Food for the Poor is among one of the largest international relief non-profit organizations in the United States. The company was started in the early months of 1982 by Ferdinand Mahfood with the purpose of strictly aiding the poor who were living in Latin America as well as the Caribbean (Dear 1). Soon after, clergy members drawn from many Christian churches and denominations joined ...

Introduction

In the current era, global uncertainty and change are at the peak that is a big threat to sustainability. The paper aims to discuss the accounts for sustainability at the organizational level and what can be accounted for sustainability. Currently, the global organizations do not account much for sustainability. The sustainable development is considered to be a complex concept because it gives rise to social and environmental issues. An increase in critiques of sustainability reporting and speculation on accounting for sustainability is also observed in the modern world. The practices followed by the organizations for sustainability, their consideration related ...

While the internet has been an incredible source of information, a number of sites are inaccurate and unreliable. Water.Org, however, is one of the few reliable sources out there. The organization was founded in 2009 from the merger of two well-established and trusted institutions – Water Africa and WaterPartners (Water.Org). The fact that the organization is a non-profit institution and whose projects are funded primarily through aid grants, loans, or a combination of the two, means that their information is reliable as they are not inclined to present information tilted for their product for financial gain. The organization has also ...

Completion Date

CONTENTS
1. Introduction..3
2. The Color Run: Event Management Profile4
3. The Color Run Lausanne: A Profile.5
4. The Color Run Lausanne: Sustainable Event Management Practice6
4.1. Stakeholder Analysis..7
4.2. Media Coverage..9
4.3. Community Implications10
5. Recommendations11
6. References.13

The Color Run Lausanne: Sustainable Event Management Report

1. INTRODUCTION
Festivity has become an integral part of social life in 2000s. In addition to conventional celebratory events – e.g. Christmas, Halloween and home coming in U.S, for example – events organized around athletic, charity or awareness-raising themes have come to capture attention of an increasing number of social segments beyond younger ones. For instance, sports events organized and/or sponsored by ...

Identifying Competitive Environment for Fundraising in Canada

Identifying Competitive Environment for Fundraising in Canada
It is a known fact that assistance and contributions from profitable business organizations and affluent individuals are the lifeblood of any not-for-profit organization. However, reaching appropriate donors and contributors have become more challenging and difficult (Gierczak et.al, 2016). On one hand, there is a fierce rivalry and on the other hand, there are many issues pertaining to gain donor’s attention towards the issue on hand. Therefore, in order to grow in this competitive environment, not-for-profit organizations require to be more engaging with donors (Global Philanthropy, 2016). Although this has been the ...

IT Report – Electronic Stock Control System Risk Management
INTRODUCTION

In this scenario, a charity is selling donated goods through a variety of locations, assessing their value through an “expert” and often making changes to the inventory as they see fit. The charity wants to set up an electronic stock control system and sell their donated goods through e-commerce in order to increase their revenue. There are many risks that must be assessed, each of which carries a varied level of importance and significance. Once those risks are assessed, steps must be taken through proper risk management to avoid as much liability ...

Introduction

This report presents an analysis of Cyrenians, a charitable housing organization whose activities are based in West London. It documents the activities of the company in the community of Hounslow detailing the needs of the residents of Hounslow in West London with regard to the services provided by Cyrenians. Centrally, the aim of the report is to establish the role that Cyrenians play in ensuring equality and diversity in housing, in its areas of operation taking the example of Hounslow as a study case.

The Community of Hounslow

The London Borough of Hounslow is an outer London borough situated in West London. It extends somewhere ...

Reflective Learning

Any goal can be achieved once you put in dedication, preparation and teamwork. Achieving goals takes more than good intentions. It is a smart move to take action and systematically measure the progress (Hyatt, 2016). In any project or department, goals need to be set. Prior to getting the job done, planning or preparation makes a world of difference in achieving these goals. Keeping the goal/s SMART and following the SMART system is important in the goal setting process. This brings structure into the goals. SMART goal setting allows your goals to be verified, it creates clear milestones and ...

This computer software company is developing well and it is vital that this success is maintained. A large part of a company’s success can be traced back to the staff and to how effective the company runs as a team.
In order to find possible organisations to support, I would consult the Australian Charity Guide website. It markets itself as “Australia’s most comprehensive list of charities” (Australian) and, having looked around at many sites offering similar, this certainly does seem to be both the most comprehensive and the easiest to use. Using their search tool, I am able ...

Charity 1: School PTA

The Parent Teachers Association in focus is a charitable school organization in a primary school. It is made up of volunteers who consist of parents, guardians, alumni and teachers who come together to generate resources for school programs, events or the acquisition of resources that are not included or planned for in the school budget. The PTA’s committee is made up of five executive members and other volunteers selected during the School’s Annual General Meeting held every September. The Executive position on the PTA Board include; the Chairperson, Vice Chairperson, Secretary, Treasurer and the Vice Treasurer. The ...

Introduction

Different organizations have different ways of carrying out their activities. The different ways are influenced by the organization missions, the management, the environment the organization is in among others (Kettner, 2013). The following essay conducts an assessment of the organization The Mission Continues. The assessment includes; organizational marketing strategies, management, and structure, organizational policies, regulations to which the organization adheres, the leadership within the organization, how the organization handles change, their use of volunteers, funding streams and their fundraising strategies.

About the organization

The Mission Continues is an organization that was started to deal with post 9/11 era veterans. The organization assists ...

the name of the class(course)
the name of school (university)

Career Development Project :Judith Gray

Choosing future career is one of the most important decisions we make in our life. Today in 21st century counseling and career guidance became system of theories and strategies with developed empirical and theoretical base. These theories can help us to understand the process of our career development.
We would like to thank all those people who made this project possible and very valuable experience for us. First of all, we would like to express deepest sense of Gratitude to our Teacher, Mr. /Mrs. (put here last name), ...

Introduction

Domino’s Pizza is a fast food chain restaurant with its headquarters in the United States of America, founded by Tom Monaghan in 1960. It is the 2nd largest pizza chain store in the United States after Pizza hut a great competitor in the US. However Domino’s Pizza’s expansion worldwide surpasses that of Pizza Hut with its presence in over 70 countries in the world. Dominos New Zealand is among the over 70 international branches that operates Dominos services in the country. The paper presents an analysis of the fast food industry in New Zealand. Subsequently, the service analysis ...

Part I

1. Time value analysis is the concept implemented when there is a necessity to identify future value of one unit of a currency supposed to be received in several years or the amount of money supposed to be received in future from one unit of currency invested today. The basic concept of time value of money analysis is that the value of alternative investments depends on the time when they will be exchanged. Interest rate may not cover inflation rate contributing to the differences between the present and future values of investments (Khan Academy, 2013).
Time value analysis is a tool ...

Business Law

promissory estoppels in Business contracts

Introduction

Miller (2013, p. 173) stated that the doctrine of promissory estoppel also known as “detrimental reliance”, shall give any person who has reasonably and substantially relied on the promise of another to acquire some measure of recovery. At present time, the doctrine of promissory estoppel has been used in different contexts by the court that allowed the recovery of a promise despite lack consideration on the promissor. The doctrine enabled the court to enforce an unenforceable promise that will prevent the miscarriage of justice to those who suffered losses and damages. In order for the ...

Social Entrepreneurship: The Ashoka Foundation

Introduction
Social entrepreneurship is the application of entrepreneurial skills to solve social problems. On the other hand, social entrepreneurs are the individual who use a business approach to formulate innovative solutions to societal problems in a bid to bring wide scale and positive change. Unlike conventional entrepreneurship that is aimed at maximizing profits and returns on investment, social entrepreneurship is more concerned with bringing positive change in the society (Brand 2011). Social entrepreneurs aim at introducing cultural, social, and environmental impacts. Also, social enterprises can be profit oriented or non-profit depending on the approach and purpose of the organization. ...

E-KidZworld.com

Executive Summary
Websites play a major role of providing information about individuals, business, non-profit organizations, and governments. A website is the easiest way that people, businesses, governments, and non-profit organizations use to post their information to attract customers. Additionally, people, businesses, governments, and non-profit organizations use websites as advertising platforms to showcase their products to their potential clients. Most people access websites by connecting them to an internet source. In general, websites serve different purposes namely entertainment, information, and educational purposes. The huge amounts of data available and the various applications of websites make them important instruments in different ...

1.0 Introduction
The recent financial and banking crisis in UK can be traced to five years back (2007/2008). However, the root causes of the problem could be traced to the 1970s and the 1980 when the US and UK governments when UK and US deregulated their financial markets. The relaxation of the existing financial regulations enabled financial institutions to raise money from different areas of the world. This enabled the rapid growth of financial service businesses to levels that had not been witnessed before. However, the net effect of liberalizing the credit market was the massive expansion of ...

Table of Contents

Introduction
2

Environmental considerations
2
Ethical leadership and recommendations
4
Sustainability consideration and recommendations
5
Legal and Regulatory Considerations and recommendations
7
Conclusion
7
References
9

The following paper is based on a company called D-mac Solutions, a company that deals with home-based cleaning agents. D-mac is a multi-million dollar, leading electronic company, having grown from its inception in Taegu, Korea in the year 1938. It started off as a small business, but now it has grown while specializing in cleaning-agents products such as home-based products. These products ...

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LEADERSHIP EXPERIENCE REPORT: FROM THEORY TO PRACTICE

1. Introduction
The present report is based on the writer's field experience as a volunteer of the church (Preach The word Evangelical Church). The report is basically based on the structure of the church as an organization, SWOT analysis, leadership challenges and an overall learning that occurred during the 6 week volunteering in the above mentioned church.

The following are the theoretical perspectives on some of the main aspects of the church as a non-profit making organization:

1.1. Organization of the Church
Cole cites, 'The church that Jesus built was HIS church. Jesus Christ is Himself its foundation ( ...

Financial Appraisal

FINANCIAL APPRAISAL
Financial appraisal is a method by which we can evaluate the viability of a project. It helps us in doing so by assessing the value of net cash flows that are the result of the project’s implementation. A financial appraisal shows investment decisions from the view of organizations that undertake the investment. Therefore, it only measures the direct effects of an investment decision on the cash flow of the organization.
The survey shows that employers today have overestimated themselves as far as fulfilling expectations of the employees is concerned. The percentage of employers who are satisfied ...

Sustainability in the business perspective is a condition in which the business is able to withstand long spells of the economic setbacks. The environment and the society also lean towards having an effect on sustainability of an entity. The goals to sustainability are achieved through the interaction between the businesses and organization as the play a big role on human activities and affect development. According to the world commission on surroundings and development, sustainability can be generally defined as development that is efficient for newer generation needs without compromise of the new generation to fulfill their own needs (1987). The definition ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

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Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Tourism, hospitality management sectors are interlinked to each other to some extent and it is argued that Tourism, hospitality management are interrelated and have many cross-relationship to cover the entire sector together. Tourism and hospitality are closely related but not mutually exclusive; as hospitality is the least concerned with providing the needs of tourists. The definitions of hospitality and tourism field falls under “travel and tourism”. It is sensible to study the linked sectors together in detail on strategy and operation level. This research describes and demonstrates the close interaction between the tourism and hospitality; and flexibility of the ...

Part A - For the Organization

Stakeholder Analysis
Stakeholder analysis refers to the method uses qualitative data to know the interests and effects of different groups on the company. Internal stakeholders are the individuals within an organization, who are directly affected by the company’s activities. External stakeholders are the individuals outside the organization, but are indirectly affected by the performance of the company (Holland 126). The internal and external stakeholders of Cancer Council NSW are identified in table 1.

Scope of Risk Management

SWOT Analysis
Political: The government of NSW has taken various initiatives in relation to cancer prevention that indirectly also affect the Cancer Council NSW. For ...

RE: Our Company’s Ethical Duties and Social Responsiveness

With the great efforts of our human resources, legal, and administrative department, I would like to announce the recent completion of our amended Code of Business Conduct and Ethics (the “Code”). The drafting and implementation of the Code illustrates our commitment to ensure that all members of the Ruby Tuesday staff and corporate suite conduct themselves with “honesty, integrity, and ethical behavior” and in compliance with the law (Ruby Tuesday, 2015). A Code of conduct is essential for us to be the best organization that we can be.
While the Code provides comprehensive coverage of all areas of our ...

Business Report

The A2 Milk Company
Statement of Academic Honesty
This assessment has been written by me and represents my own work.
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Part 1 – Introduction

1.1 What is the name of the Entities Reporting (Quote the page number from the Annual Report)

Answer:

The name of the entity reporting is company FMC. It is created for the purpose of part 7 of the Financial Markets Conduct ...

18252864

Overview
1-Private sector: local business (Gym)
2-Public sector: provided by the government (Park)
3-Voluntary sector: Funded by public community (RSL)
Introduction
This case study report will illustrate three activates that I have tried since the start of the unit course of introduction to leisure and recreation theory. The first activity I took part of is going to the gym near my local area. Gym facility is considered as a private sector that has been set for the community in some certain local areas. Secondly, I do some soccer training at a local park close to my home. The local ...

Introduction

Pennsylvania is a vulnerable population on the basis of substance abuse. Seven percent of Pennsylvania residents use illicit drugs and the rate of death as a result of drugs has been reported to be greater than the national average. Among other drugs, heroin is the most commonly drug that is abused by residents of Pennsylvania. The National Survey on Drug Use and Health (NSDUH) discovers the data on illicit drugs, alcohol as well as tobacco use, and it reported that 6.5% of residents in Pennsylvania use illicit drugs, with 8.02% as a national average and 3.11% using illicit drugs ...

Today we are at the peak of technological development and the use of 3D printers is one of its features. 3d printing has already achieved significant development and, moreover, it has never been easier to make lots of different prototypes of devices as it is today. Undoubtedly, one of the most interesting areas for the application of three-dimensional printing technology is medicine. This area affects the most complex scientific issues such as human health and life. Currently, a large number of patients around the world has the opportunity to benefit from this technology. Using this technology in medicine has ...

ABSTRACT

The Hamas in a terrorist organization that has a long and diverse history. In this paper, I will examine this body and break down its organizational structure. Other sectors of key interest will be its ideologies, military involvement, and past atrocities. This will facilitate an in-depth understanding of the Hamas, its vindication as a terrorist organization and the role it plays in the Middle East.

INTRODUCTION

While all these definitions appear concise at face value, countries worldwide are confronted by a serious challenge of picking a comprehensive definition. With the State Department of the United States' definition, for example, sub-political ...

IKEA Company: Is the Company Success Sustainable?

Report

Abstract
IKEA today is more than a company, it is a community of highly motivated people who share the company’s values, mission, and goals. Being one of the global leaders in the sphere of household goods production, IKEA adheres to the proactive position in environmental and social issues justifying the branded idea of creating a more sustainable home life. In this paper, the sustainability factors affecting the success of the company on the international arena are analyzed. IKEA presented an unrivaled consistency in the realization of various ecological and social projects, in cooperation with suppliers and partners ...

Objective

The key purpose for the Make-A-Wish Foundation is to grant the different desires of children experiencing life-threatening illness, an aspect that gives them hope and joy in life. The organization helps to save the lives of children between the age of two and a half to eighteen years and their respective families with the burden of enriching their life experience. The rationale for the experience is a belief that through the concept, children in such conditions and their family are released from the immense stress and filled with hope in life that will surpass their illness. The foundation achieves ...

For the analysis of television piece it was decided to choose the show “Open House NYC” (NBC). It is running regularly on NBC on Sundays, at 8.30 am. The program is specialized in home improvements, proposing the clues in renovations and design. Also, the “Open House NYC” shows the most attractive houses and flats on the New York real estate market in the luxury and upper-middle class segment. It is hosted by Sara Gore and usually includes the advices from the interior designers, stylists, and home accessorizes creators. The show itself lasts for 22 minutes, but the commercial breaks ...

Our social enterprise project objective was to develop an idea that would give us money. To make the project lively and innovative, we had 15 groups and every group developed its ideas of generating social money. My group had 8 participants. We planned to perform this social enterprise to collect money for charity. It was an enthusiast event that helped us discover the secrets and challenges of soliciting money for charity.
In our group of 8 people, we brainstormed on several ideas that would maximize our objective of a social enterprise. It was on Friday when we commenced our ...

1. Executive Summary
Today’s intensely competitive business environment necessitates the adoption of Corporate Social Responsibility (CSR) practices, because business houses are expected to protect and sustain the environment and communities in which they operate. Founded in 1953, the Burger King grew fast as an international food chain. The company strives to be a responsible corporate citizen while promoting its business goals and objectives successfully. Food, people, environment, and corporate governance constitute the four essential elements of the Burger King’s CSR approach. The company operates the Burger King McLamore Foundation to best serve the needs of its different ...

With every business or organization, there is a business model. Each individual industry tends to have a standard model in which organizations conduct their business. However, this is not always the case. Take for example the PGA Tour. Rather than follow the patterns of most other sports organizations and teams, this company has created its own model in order to make the best use of its resources. By making the best use of its limited resources, supporting charities and players, and creating a strong business culture, the PGA Tour creates an experience which retains its fans, players, and partnering companies.
In this ...

Big Rivers Electric Corporation

Big rivers Electric Corporation is a company that generates and transmits electricity. It is a partnership company that is a member –owned. The company is non-profit making company. It has three main cooperatives to which electric power and services are provided in wholesale. They include the Jackson Purchase Energy Corporation, Kenergy Corporation, and Meade County Rural Electric Cooperative Corporation. The three cooperatives distribute the electricity to 22 counties in western Kentucky.
According to financial statements for the year ended 31st, 2007, the Big Rivers Electric Corporation had a utility net of $ 911, 634. It had total utility net of $ 917, 668 in ...

The Dove centre was established in April, 1993, by a group of community leaders, citizens, and business owners. Some of the prominent organizations that came up with this establishment include the office of the county commissioner, department of human services, and the city council members. The organization is owned by a board of trustees. This paper outlines the kind of services offered by the Dove agency, how it helps women who are abused and the type of degree requirements to work within the agency.
The Dove centre was constructed with contributions from the community. Land was provided by the St. ...

Paper outline

Critical evaluation of Minnie’s Food Pantry Volunteer Volunteer program
Introduction
As presented in the interview, Minnie’s Food Pantry was established on April, 1st 2008 (April fool’s day) with the volunteer program being set in October, 2008. The organization offers healthy meals to families that are in need, in addition to educating them to become positive contributors to the community. In order to make this possible, the organization partners with local grocery stores and market to acquire fresh fruits, vegetables and wholesome meals to the families served. Currently, the organization serves thousands of families via ...

Introduction

There have been a significant number of organizations in the world, both profit and non-profit, that has made a significant impact on society either as a core business activity or through corporate social responsibility (CSR). This report focuses on one such organization, and in this case, the Home industries.

Findings

The Homeboy Industries primarily helps former gang involved, as well as previously incarcerated people by offering them training, hope, and different job skills (Boyle 19). The notion applies to the Armenian community. The organization’s objective is to redirect the lives of former criminals by making them useful members of society. The notion ...

Introduction 3

Park Profile 4
PEST Analysis 4
Political Environment 4
Economic Environment 6
Social Environment 7
The Impact of Technology 7
Analysis of Space 8
Marketing mix 8
Areas of Improvement 9
Financial Considerations 10
Estimated Impact of the analyzed solutions 11
Conclusions 11

References 12

Introduction
Environmental protection is one of the hottest issues on the contemporary political and social agendas. Although this priority has been challenged by many countries, the need to preserve wildlife and restore the populations of endangered species has been recognized by the international community ...

Figure 1 Risk management plan 7
Figure 2 Key data in the project of Terminal 5, United Kingdom (Khumpaisal et al. 2010) 10
Figure 3 Key players involved in the Project Terminal 5 United Kingdom (Khumpaisal et al. 2010) 10

Procurement and tendering of a Major Infrastructure Project

Project Name and Location
Mater Hospital Extension, Newcastle, NSW
Introduction
The Mater Hospital is the first ever hospital that is being built under public-private partnership in New South Wales. The Government of NSW has signed a contract with private sector partner Novacare for 28 years. That involves the construction of new hospital buildings, extension of ...

Introduction

Prince Al-Waleed bin Talal, current chairperson of Kingdom Holding Company (KHC), is a renowned investor and entrepreneur listed among the richest people in the world as by statistics released by Forbes. Publications of the year 2011 reveal his net worth to be approximately 19.6 billion US Dollars, making him the 26th richest individual globally. He built his immense fortunes through his participative trade in stock markets and real estate (Choron & Choron, 2011). Dubbed by Time Magazine as “The Arabian Warren Buffett”, Talal’s career in entrepreneurship commenced after graduating from Menlo. Talal’s first entrepreneurial step was the purchase of ...

4.0 Discussion

Comparison of the facilities

Miramar Greenery is a program basically established with the aim of recycling all excess plant substance or matter into mulch which is made available for the people to purchase. This means that Miramar Greenery deals in recycling all plant and tree trash materials such as logs and branches, leaves and flowers, Christmas trees, shrubbery and brush, tree and trimmings and pruning, unpainted lumber and pallets and the dimensional lumber (San Diego, 2007). On the other hand Miramar recycling center is a center that was introduced to provide drop off points for most recyclable materials which cannot fit in either ...

Erickson consultants,

Po box 4353,
New York.
Dickson manufacturing company,
Po Box, 1283,
New York.
15th. march .2013.

Dear Sir.

REF; REPORT
I hereby humbly submit to you a report of a research program entitled “corporate social responsibilities and ethics). The research covers the following topics and sub-topics.
- Corporate social responsibilities to the society, environment
- Economic social responsibilities
- Benefits of corporate social responsibilities
- Reasons why it is difficult to apply ethics in the business organizations.
- Discussion on findings
- Recommendations.
I therefore humbly request to have a look ...

Managed care is a term used to portray a range of techniques intended to reduce the cost of provision of health care benefits and to improve the quality of care for the organizations that offer these health services. It is also a term that describes a system of financing and delivering quality health care to listed individuals and health providers who have adopted and subscribed to managed care techniques and concepts. It is highly credited with controlling health care cost by forcing the providers to review and discount their rates while at the same time improve on the quality of their health services. ...

Life Span Development and Personality of Princess Diana

Introduction
There are numerous factors which influence an individual`s behaviour and development at large. One`s social, cognitive, personality, and physical development are influenced by factors such as environment, family issues, and heredity. As such, authors have come up with various personality theories which explicitly explains a person`s behaviours. This paper seeks to discuss about the lifespan development and personality of Princess Diana. Princess Diana was born on 1st July 1961 to John Spencer and Shand Frances. Princess Diana`s social support system and family issues greatly influenced her development adjustment and growth. In addition, Princess Diana` ...

When I started this assignment, I really thought that I had what it took to slide relatively easily into the job market. Even though I knew, on an objective level, that we are in a recession and that it will be difficult to market myself without strong connections, I figured that my results in my classes and my existing experience would help me land on my feet in a successful position.

While I feel that my CV is one of the stronger parts of my application package that I would be sending to a potential employer, I also realize that it shows some ...

As I prepare my program, I expect callers to ask questions regarding this subject such as:

1) Should the community correction policy be purposed to watch over an inmate’s behavior?
In case an offender has been taken to prison, watching over the inmate is essential in order to prevent them to engage in fights or uncouth behavior. It’s the role of the correctional officer to prevent the prisoners from escaping from the prison.
2) Who should be responsible in admitting and discharging the inmates in and out of the prison?
When a person is taken into custody, there is a need to have proper records of the person. The correction policy will ...