SWOT Reports Samples For Students

Quality and Project Management

SWOT analysis helps an individual or an organization to identify internal (Strengths (S) and Weaknesses (W)) and external (Opportunities (O) and Threats (T)) factors for success. The analysis then enables the individual or organization to focus on exploiting strengths and opportunities while addressing weaknesses and threats to improve performance. There are also other factors that affect a person or organization’s performance, which include political, economic, social and technological (PEST) factors. A PEST analysis considers each of the external forces particularly how they affect a person or organization. This is followed by the development of a plan for dealing with these forces ...

INTERNATIONAL ENERGY POLICIES

References13
Abstract
Energy consumption and energy production is the major industry. Energy production and exploring ways of producing energy in an efficient way is necessary. Some countries prefer conventional sources and some have more natural resources so they prefer to produce energy through renewable energy resources (RES). So here in this paper we will discuss some of the energy production sources and their impact on the economy of the state. On the other hand, merits and demerits of the selected energy resource will be discussed. At the end, it will be concluded that which energy production source ...

The aim of this report is to enhance understanding of the managers at the P &G through an intelligence analysis of the main competitors, and the comparison between the company and its main competitor. Unilever International Corporation has been investigated in detail as the main rival to the company. Its current market analysis has been elaborated in detail, while its current strengths, weaknesses, opportunities and threat are explained in detail in the SWOT analysis section. Opinions on the industry and the marketing strategies have been sought from various sources, in order to allow managers to understand what the ...

1. Introduction

The decision to expand the operations of Millennium Coaches to the London market is a tough one that requires a lot of considerations to be done before the venture. Expansion plans are a part of every business and are a strategic way for growth. A business can witnessed the real dangers of expansion when it proceeds with expansion plans quickly without having it controlled or conducting a thorough analysis of the new market. The most common causalities affected by the dangers of expansion include customer satisfaction and cash flow. Conducting a comprehensive market analysis is therefore the most crucial and essential thing that ...

Market Research Plan

Introduction

Many factors influence the consumer purchase behavior of mobile phones. The recent technological trends in mobile telephony industry have seen many big market players grind to a halt because of lack of market intelligent to predict consumer behaviors. Nokia, the once dominant player was recently sold out to Microsoft after losing its market share and technological relevance to archrivals such as Apple and Samsung (Ando & Rigby 2013). Blackberry is also rumored to have been earmarked for sale in the recent past. This unpredictable nature of trends in technology demands constant market research to establish the changes in consumer behavior ...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has engaged ...

Launching e-Commerce to Add Value for Customers

OIM Consulting
Consultant Name
1. PART 1
Launching e-Commerce to Add Value for Customers
1.0 Introduction
England is the home of Phab a retailer of mobile phones, tablets and accessories. The company is owned by Ogonwe, who is also the founder of the company. Retail sales were begun in a stall at the mall and since those humble beginnings the business never stopped growing. Ogonwe recently purchase Networkz, a Norwegian business in the same business sector as Phab. The new merger offers great opportunities and new challenges. The changes Ogonwe initiated and new ideas also offer risks. ...

Executive Summary

SWOT analysis is a very important tool used in the process of analyzing the external and internal environment of any company. Google Inc. is the name that is equated against the assertion of being the nova in research engines all across the globe, thus, making it the first search engine in the known history of technology all around the world. In wake of completing this task, Google Inc. will be used as an example for the practical application of the SWOT technique. The SWOT analysis of Google allows unique and worthy insights in the operational environment of the company, thus, ...

Executive Summary

Burberry is a British fashion house, which offers luxurious pieces and accessories. It distributes everything going from clothing to accessories and even perfume, fragrances and household materials. It is an iconic British product and represents a true image of the British culture abroad. It was widely known by its distinctive tartan pattern, which has been subjected to a lot of copies around the world. The importance of the brand and its strength in the economic world can be figured by the fact that her majesty Queen Elizabeth II and his royal highness, prince of Wales have granted the company Royal Warrants. Burberry ...

Abstract

Presented is the cautious strategic analysis of newly born bank in the UK. Factual research suggests that UK owns the largest banking industry in the world and federal measures of the company highly support businesses in the country with lesser intervention. Secondly, economic and social factors are providing evidence of promising growth in the businesses in UK. Further, competitive landscape suggests that rivalry is high in the industry that is attributed to industry size as well as competitive pressures in terms of suppliers and buyer are comparatively higher.
The internal analysis highlighted the distinctive capabilities of the firm ...

Executive Summary

Globalization and technology have transformed the business environment. Organizations are competing with each other on a global platform to attract customers. There is a need to create strategies that allow organizations to continuously adapt themselves towards the changing business environment for a sustainable growth and development.
The current report presents a strategic analysis of company Ebay that has established itself as the world’s leading online marketplace for buyers and sellers across the world. The report analyzes the internal and external business environment of Ebay and also provides recommendations for future business strategies for Ebay. The external environment analysis includes PEST analysis ...

Introduction- Company Overview

Atkins (WS) PLC (Atkins) is one of the leading engineering consultancy firms. WS Atkins and Partners was established in 1938 by Sir William Atkins in London (Our history – Atkins, 2013). In its early years the company specialised in civil and structural engineering design and offered to clients grew to include specialist service in planning, engineering sciences, architecture and project management after the Second World War.

Scope and Objectives

The main aim of this report is to identify and critique the challenges, identify the opportunities in terms of strategic direction and make recommendations on alternatives strategic to meet the challenges faced by the ...

Introduction

After many years of operational activity in the US and world markets, General Motors Company (GMC) faced the problem of insolvency. It was on the point of bankruptcy after the world recession of 2008. Currently, the Company faced the issue whether it should merge with another company to return lost positions in the world markets.
The aim of the current paper is to develop recommendations regarding possible mergers with other companies. The discussion is devoted to the opportunity of mergers and its influence on the solvency of the Company. The report addresses the issues of operational management of ...

Google Inc. is one of the most successful multinational corporations (MNCs) of the world. The revolution of search engine brought by the Google enabled the internet users to get any information at their fingertip with just a mouse click. The other internet related services from Google include cloud computing, Ad Words, technologies related to advertising and software, etc. Google is one of the most powerful search engines that is highly accepted for its organized information and used by people of all ages all over the world. Being a great success in the field of internet, it would be good to analyze ...

Introduction

Starbucks is a leader in specialty coffee global business. It has more than 18,000 coffee shops worldwide. The Company is operating in 60 countries. Starbucks offers a number of products including ready-to-drink (RTD) coffee, tea, food items, roasted beans, and coffee accessories. The Company owns such brands as Torrefazione Italia and Seattle's Best Coffee (Starbucks, 2012) (Starbucks, 2012).
In this paper the issues of Starbucks strategy in UK will be discussed. At the present time, Starbucks has 700 stores in the UK. Starbucks has been switching to the organic growth strategy as a part of franchise model.

Brief Overview of the Company

Starbucks Company was ...

A Comparison of the Marketing Communication Strategies

Apple is an American Multinational Computers and Consumer Electronics company. Acer is a Taiwanese multinational computers corporation. Both enjoy considerable market share in the computer sales in the world. While Acer is placed fourth worldwide and 5th in United States, Apple has a very strong presence in US and has rapidly risen to third in the computer sales in the country. The reason for rapid growth has often been cited as due to strong marketing initiatives of the company. Integrated Marketing Communications strategy is an integral part of a good marketing plan. IMC aims at defining thet target market and the tools that the ...

Candidate Number: 004438-0045

Research Question:
Should the Embassy India outsource its IT services?
Theoretical framework:
Under the theoretical framework, the research explored the research question with an intention of providing full understanding of information technology. Deeper understanding of the research problem and how to go about it was the key in theoretical framework. With the guidance of research question, understanding outsourcing of information technology and possible consequences were researched. On the in-house, the research suggests that it is the best method for the right technology that will be profitable to the business. The research found out that in-house directly ...

Introduction

The concept of marketing is one of the major parts of the marketing management and tool that associated with the financial position of the organizations particularly (Belch and Belch, 2001). With due respect that every customer and department is essential for an organization, no organization can have any sort of effectiveness without doing the things in the right manner. Marketing is all about placing the strategy in an effective and organized manner which specifically used different models and theories to promote their products in the eyes of the customers. The function of marketing is an important one for the ...

Introduction

Strategic management is all about advancing the companies to enter in a new region and flourish their earnings (Barksdale & Lund, 2001). Strategic management is a field that directly impacts or leads to organizational productivity, as it will analyze the facts that how the organizations can attain effectiveness and earn economic prosperity accordingly. There are numerous companies in the world which are now experiencing numerous problems accordingly, and they are required to analyze these aspects accordingly. In this assignment it is also required to have the same analysis on a chosen company (Barksdale & Lund, 2006). The company is trying to enter in region ...

Executive summary

1. Introduction
This is an era of accelerating changes and the reason behind it is rapid advancement in technology. With mission and vision to remain competitive, companies now thrive to go to any extent to attain long term competitive edge and sustainability (Graiser and Scott, 2004). Firms not just in electronics sector but all industries such as IT, finance, retail, construction, banking, real estate etc are developing strategies to maintain a strong customer base (Kennerley and Neely, 2003). Similarly is the case of an international electronic goods manufacturer i.e. Samsung Electronics (Samsung). Samsung is one of those Multinational Enterprises (MNEs) ...

Executive Summary

Introduction
The main perspective of this assignment is to apply the concept of marketing on a given organization. The company which has been selected for the same analysis is ASOS. Different tools would be applied on the same company in particular, as SWOT, PESTLE, ANSOFF and others. It is assumed in this particular assignment that ASOS is trying to launch a new product of men T-Shirt in the market of the UK and for that stance they want to have a perfect communication or marketing plan.
ASOS plc is a UK’s leading online platform that is associated to offer the ...

Executive Summary

The current research relates McDonald’s – the largest fast food restaurant chain in the world. Nowadays, the company is operating in many countries and succeeded to develop a strong brand. The current tendencies of the food industry include healthy nutrition that is inconsistent with the concept of McDonald’s. The company faced the necessity of changing menu towards more healthy, introducing more healthy products, and changing its concept (IBIS World, 2014). The current paper contains SWOT analysis aiming to analyze the situation and make propositions related the new concept of McDonald’s. There were suggestions related the new products lines made. ...

References

THE ISSUES BRIEFExecutive summaryThe National Gallery of Victoria has to make and implement an effective communication strategy so as to reduce the impact, if any, of the negative publicity in the media. It should take both the internal as well as the external stakeholders side by side so that it can influence the public at large. The communication should be honest and open. Grapevine and upward communication of employees should be used to fight this crisis. Moreover print and social media should be utilized as a more formal method. In the end, evaluation techniques such as the communication audit and ...

Introduction

Setting a new business and venture is important from the standpoint of an organization in particular. It is important for the organizations to increase their financial belongings with the help of effective strategies in particular. There are certain factors and tools which ought to have taken into account while setting a new business accordingly and among them, the name of PESLTE analysis, Porter’s Five Forces and SWOT Analysis are some of them . The business which has been chosen for the same analysis is an Event Management Company, which is about to launch in Vancouver, Canada. In the next section, a small ...

Introduction

BHP is a multinational company in Australia which deals with mining and petroleum. It has its headquarters at Melbourne, Australia and it also has a major management office in London, United Kingdom. According to the revenue measured by 2011, it was the largest mining company in the world. And as per February 2011, it was the third-largest company according to the market capitalization.
As the history goes, BHP Billiton Company was formed in the year 2001 when two companies formed a merger. The two companies were; Broken Hill Proprietary Company Limited (BHP) from Australia and the Anglo–Dutch Billiton plc. Since ...

IKEA 25th Anniversary

IKEA 25TH ANNIVERSARY
Introduction
Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.

Company Profile

IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Currently, ...

Introduction

A general environmental analysis for H&R Block, which is a renowned firm providing tax reporting services to a wide number of clients. The analysis involves all external factors affecting the company and its marketing plan. Marketers to identify trends or other outside forces that affect the products success or failure use this technique. Marketer have an obligation to look at the political situation, economy, cultural, competitive scenario, social conditions, legal and ecological factors which are affecting a given environmental analysis.
In the social cultural segment society’s attitudes, cultural values, work force mix, quality of life, women in the workplace, diversity ...

Executive summary

This business report is an analysis of Marks and Spencer retailer, found in Britain. The report focuses on the background of the company, its vision, mission, values and corporate objectives. Further, it highlights the stages involved in the planning process, which entails corporate objectives, marketing audit, SWOT analysis, marketing objectives, and marketing strategies, marketing programs, budgets and control evaluation. Additionally, the report conducts a PESTLE analysis of the company, where it focuses on the different factors that affect the performance of the company. These factors include the political, economical, social, technological, environmental and legal factors. Notably, the report also conducts ...

Describe and evaluate the changing business environment of this company over the last ten years using appropriate theories, models and relevant examples.

Executive summary

The following report will be based on the H&M company as the case study on how the changes in the business environment of multinational companies. It will focus on the history of the company from the beginning to the present state of the company. This will cover the company expansion strategy and how well it has worked for them. Discuss the models and theories of the business environment while providing a detailed definition of the business environment in ...

Table of Contents
1.0 Executive Summary
4
2.0 Introduction
5
3.0 External analysis
5
3.1 Porter’s FIVE FORCES
5
3.1.1 Threat of Substitute Products and Services
5
3.1.2 Threat of New Entrants
6
3.1.3 Competitive Rivalry in the Industry
6
3.1.4 Bargaining Power of Supplies
6
3.1.5 Bargaining Power of Buyers
7
3.2 PESTEL Factors
7
3.2.1 Political
7
3.2.2 Economic Factors
8
3.2.3 Social
8
3.2.4 Technology
8
...

Business Report on Tesco

Executive Summary
Tesco is known as the third largest retiling store in the world. From its emergence until now, Tesco earned a lot of profit and is providing a variety of products to its consumers. Geographical diversification in Tesco leads it towards the height of success. When we analyze the internal and external factors that affect the performance of Tesco, we realize that strengths of Tesco make his business very profitable. There is a tough competition that Tesco has to be faced but due to its diversifying products and good quality business operations, Tesco is still among the top leading businesses ...

Notts Derby Wine School business

This assignment is being submitted on July 16, 2015
Introduction
The modern day businesses use environmental analysis as a tool to evaluate the persisting status of realized factors in business environment, their relative impact on business and consequent strategies to either mitigate their impact or exploit them in favor of business (Farrel 2015, pp.1). In case of wine tasting business, as undertaken by Notts Derby wine tasting school, the key implications of business environmental analysis can be done in terms of identifying the environmental factors (by using renowned frameworks like PESTEL or SWOT) and then developing a strategic position ( ...

- Deriving future strategic recommendations for TESCO in the UK using the SWOT analysis and the PESTEL framework

Introduction and Explanation of the Methodology of the Paper:

The retail giant TESCO is currently facing difficulties all around its home – base in the UK (Ruddick, G. 2014a). Its share prices have been dropping, its losses are higher than even expected, an accounting scandal and leadership changes are shaking a company, which, as if this all had not been enough yet, is suffering from very low customer satisfaction rates (Ruddick, 2014). Within this paper it is intended to use as a major methodology two key tools out of classic strategic analysis, the ...

Introduction

The entire field of marketing is extremely broad, and it is equally applied on numerous things particularly (Berry and Wilson, 2001). Planning in terms of marketing can be taken into account by the companies for their core effectiveness and measurement. More dominantly, marketing plan would have been considered on the basis of a certain product or services, which is not gaining a smart choice of act for its consumers. The same has been applied on this particular assignment as well, in which a product of Etihad Airways would have been considered followed by a perfect and well organized marketing plan. The product which ...

Introduction

The major objective of every organization is to increase profit and create a competitive edge into the market. Cenlow Limited being an instant coffee company and considering launching of a new product through an improved pack lighter and cheaper to produce than their current glass jars avails a unique entity that can enable the company create a competitive edge into market. The undertaking was successful as the company’s products were embraced in the market starting to peak for the past few months. However, based on different factors, the change in the product launch is likely to have marginal implications on the financial ...

Introduction

The major objective of every organization is to increase profit and create a competitive edge into the market. Cenlow Limited being an instant coffee company and considering launching of a new product through an improved pack lighter and cheaper to produce than their current glass jars avails a unique entity that can enable the company create a competitive edge into market. The undertaking was successful as the company’s products were embraced in the market starting to peak for the past few months. However, based on different factors, the change in the product launch is likely to have marginal implications on the financial ...

Introduction

Every sphere of the corporate world has seen the integration through Merger and Acquisition. Merger and Acquisition (M&A) usually take place when two or more corporate entities join together their operations, either in part or full. The factors which play a large role behind such an activity include the relative size of the participating companies, their collective share in the market of operation, the ownership and control of individual partner after the combining of the business.

Merger and Acquisitions in Entertainment and Media Industry

As already mentioned before, Merger and Acquisition, are widely occurring phenomenon, encompassing every sphere of corporate activity. Thus, the field of Media and entertainment ...

1. Executive Summary
This report helps in conducting a thorough analysis of Singapore Airlines. To conduct internal and external analysis of the company current situation of the company is analysed and then PEST, Porter’s Five Forces Analysis and SWOT Analysis is done to find the opportunities and threats faced by company. Internal analysis is being done through value chain analysis and the analysis of strengths and weaknesses of Singapore Airlines. Then the problems faced by Singapore Airlines are analysed. Finally, different strategies are developed and the best alternatives are selected for implementation and given as recommendations.
2. ...

(Name of your Institution)

Bibliography 16

Brand Analysis: Marketing and Communication Strategy - Dior
1.Introduction
Fashion industry is indefinite and multilateral in respect of beauty of colors, fragrance and apparel. The report is going to discuss the French based fashion brand DIOR – part of Louis Vuitton Moet Hennessy, the world largest luxury group. We shall discuss in brief; the company’s background along with its achievements, challenges and future scope in the fashion industry. The main focus of our discussion would be the Brand Analysis, which will include the marketing, communication and brand strategies adopted by Dior to reach ...

The company is well known as Apple computer that engulfed the computer market for a long period making very strong moves and became the strongest company dealing with computers and the related. It was best known for its Macintosh personal computers and it enabled the company to thrive in the market. Despite the good profits that the organization had made prior to the 1980s, at this period the company was coming down at an alarming rate that is after the dismissal of the Jobs from being the CEO of the company. It made serious loses that enabled its competitors to rise ...

Executive Summary

Ocado is one among the top most online grocery supermarkets in United Kingdom. It does not have many physical stores but operates through an internet and deliver orders to people at their home. The Ocado has the best online infrastructure and offering services to customers in United Kingdom. This assignment is based on strategic review of the company Ocado. It discuss about internal and external factors and conduct Porter’s Five Analysis, Industry lifecycle, PESTLE analysis, Strategic group and SWOT analysis to determine the actual standing of the company in the market. In the later section, future recommendations have ...

Activating on a growing market, as the one of the plastic packaging implies both opportunities and challenges. The history of Logoplaste consists of both opportunistic and challenging situations, and it indicates its potential of adjusting its management, its operations and supply chain on the various shifts and changes that reshaped the plastic packaging market throughout the years.

Porter Diamond

In analyzing a firm’s strategic management, Michael Porter identifies six factors for analyzing its competitiveness: factor condition, demand condition, related and supporting industries, firm strategy structure and rivalry, government and chance (Traill & Pitts 19). Each of these factors will be treated separately and ...

Management

Introduction.
British petroleum and Oil Company (Bp oil) is an International oil company that supplies energy and petroleum product worldwide.The company has experienced three major disasters since 2005. In 2005, the explosion happened in Texas City oil refinery killing approximately 18 people and injured several people. Such crisis brought damages and losses of approximately $1.9 billion. In 2006, a pipe which had corroded burst and spill two hundred gallons of crude oil in Alaska. April 2010, the deep-water horizon oil exploded (Gulf of Mexico); a major disaster that led to large and shocking environmental pollution ever recorded in the history ...

Executive Summary

The food industry is constantly increasing, which make the need of the new product very vital for the future of the industry. Currently, the food industry is characterized by a gradual changing of consumer tastes. We will develop new product for Nestle referred to as Scafe type of coffee in the line of beverages. Nestle is the leading world food and beverage company, which produces a variety of products. The new product will address the social trends and changing purchasing behavior of consumers based on the health and lifestyle.
The marketing plan will address the situational analysis, which helps in ...

Introduction

Thus a corporation requires a “Global Strategy” which again is defined by Professor Lynch (2012) as a term that covers three areas (global, multinational and international) which is designed for an international organization to achieve its corporate goals as it operates in locations outside its location of origin. The online website Quick MBA defines the importance of Global Strategy (Quick MBA, pp 1). For the corporation, Global Strategy is important for the corporation because operating in a new country will is essentially a newly opened market that would drive both sales and profits. For many corporations that have “exhausted” the market or is competing ...

Abstract

The aim of this paper is to analyze Sony Company’s recent launch of the Sony Handy-cam HDR-PJ430. The paper analyzes the industry in which Sony operates as well as the competitors. It also investigates the various marketing strategies utilized by the company which include the needs analysis, the 4 P’s analysis, the SWOT analysis and the market analysis.

Description of company and its products

Sony is a Japanese conglomerate company with its headquarters in Konan, Tokyo. The corporation mainly deals in electronics, entertainment systems, games and provision of financial services. Sony Corporation is the electronics unit that is part of the Sony group. The ...

The internal analysis of Southwest Company can be made by analyzing the financial statements of the company. The major components of these statements are shown below:

TANGIBLE ASSETS

VALUE (million dollars)
EXPLANATION
Marketable Securities - 2,315
This indicates an increase from the value in the previous year. This attributed to the increased participation of people in the securities market.

Current Assets - 238

This value has increased from 89 million dollars in the previous year.

Non-current Assets - 628

This a 22 million dollar increase from the previous year.

Net income - 178

In 2010, the value was ...

Section 1

Chipotle Mexican Grill, Inc., is a US based operator that specifically deals with Mexican foods with a particular focus on burritos and tacos, it has its outlets located in many regions across the globe, and these regions include Germany, France, Canada, and United Kingdom among many other countries. Ensuing its developments and stance in the contemporary time, Chipotle has since released a mission statement that merge well with its aspirations and futures perceptions, they refer their mission statement as Food with Integrity; this mission statement essentially accentuates the great effort they put in ensuring that they use natural organic ingredients and naturally ...

Company Analysis (Nokia)

Executive Summary
The current paper relates the strategic analysis of Nokia Company. The main objective of the paper is to assess the current internal and international strategy. The company description contains information related its product, headquarters, and revenue volume. The international strategy of Nokia is assessed with the help of SWOT analysis. The new marketing strategy based on the new meaning of the brand and emotional component is outlined. The description of logistics system contains the main logistics approaches and the current changes in logistics policy. Human resource policy was the main success factor for the Company in ...

Abstract

This report will discuss the varied, ever changing film industry with a motive of seeking a career path in the industry. Based upon primary and secondary research and first hand experiences of interviewed professionals from the industry, the job role and career path as a director will be explored. Considering economic, social and technological factors, film industry’s future trend will be assessed.

Key Aspects of Filmmaking

The film industry is largely a combination of institutions that educate about filmmaking and its allied areas, organizations, production companies, professionals with various skill sets like acting, screenplay, script writing, directing, etc. One common activity is making movies or motion ...

Introduction

The creation of an e-commerce business operation can be challenging but yet the results, and returns are rewarding if the on-line business is able to perform well. For the purpose of this paper, the Cliptomania Web Store is analyzed, and different aspects will be covered. The areas that are analyzed will include the problem statement, key success factors of the company, SWOT analysis to analyze the internal business environment, the solution to the problems and the evaluation of the solution for business success. The Cliptomania is a well-established and well-organized web-store. The main owner of the brand is Santos, and ...

Executive Summary

Blundstone is Footwear Company based in Tasmania, Australia specializing in the manufacture of different types of footwear. The recent plan to expand their operations to Indonesia requires a careful market analysis in terms of PESTLE and SWOT analysis so as to identify the opportunities available in the new market. The political and legal factors include stable political system and efficient laws essential for the organization to develop easily. Economic factors also indicate an existence of stable opportunities for foreign direct investments with low legal restrictions. However, uncertainty in inflation rate and low value for the currency are key threat that ...

1. Importance of development planning in professional and academic context
Development planning is an important aspect when it comes to professional and academic learning and growth for any individual. The reason is it helps and promotes a systematic and goal oriented approach in an individual’s life and help in goal setting as far as career objectives are concerned. Over time, there have been many developments in the professional field which makes it important for one to be able to identify priorities, establish goals, assess one’s capabilities and requirements and implement a development plan . These requirements are absolutely essential ...

- SWOT Analysis on the viability of upgrading to Windows 8
Windows 8 was released on October 26th 2012 and Microsoft made it increasingly easy for upgrading from previous operating systems including Windows 7, Vista and XP. Having an OS upgrade is termed a major step in staying abreast with the current offerings and solutions. However, the upgrade process requires a plan of execution to mitigate the risks involved in migrating to a new OS. Crescent Manufacturing Inc. is a leader in crafted and customized home furnishings. The company has a corporate headquarters located in Texas and two other manufacturing branches located in ...

Executive Summary ----------------------------------------------------------------------3

Background --------------------------------------------------------------------------------4
Introduction --------------------------------------------------------------------------------4

SWOT ------------------------------------------------------------------------------------5
PESTEL ---------------------------------------------------------------------------------5-7
SPICC ------------------------------------------------------------------------------------7-8
Consumer Analysis-------------------------------------------------------------------------8
Market Segmentation --------------------------------------------------------------------8
Target Market -----------------------------------------------------------------------------9
Competitor Analysis & Positioning ----------------------------------------------------9
Marketing Mix-----------------------------------------------------------------------------9
Product -----------------------------------------------------------------------------------9
Price -------------------------------------------------------------------------------------10
Place -------------------------------------------------------------------------------------10
Promotion -------------------------------------------------------------------------------10
People -----------------------------------------------------------------------------------10
Process ----------------------------------------------------------------------------------10
Physical Ambience --------------------------------------------------------------------11
Conclusion -------------------------------------------------------------------------------11

References -------------------------------------------------------------------------------12

Executive Summary
Chanel as a leading fashion brand has been able to keep up with the times and trends in an excellent manner. The brand equity and recognition of Chanel is excellent in the luxury brand market. However, a set of guidelines are ...

Introduction

Ebay is an established brand in the area of electronic commerce and is recognized as the global marketplace for the buying and selling of any goods. The current paper provides a strategic analysis of Ebay.

Vision and Mission of Ebay

The mission of Ebay is to provide a global online marketplace that allows anybody to buy or sell anything and thus enables economic opportunity around the world . The company provides an online trading platform that connects buyers and sellers across the different parts of the world. The mission of the company is to ensure a safe platform for the users and protects their interests such as copyrights.
...

Executive summary

Technological innovations play a crucial role in boosting the competitive advantage of business entities. As such, companies operating in the mobile industry seek to gain market dominance by continuously releasing new smartphones into the market and imitating others’ products to confuse unsuspecting customers. Nokia Corporation has dominated the mobile phones industry for decades by capitalizing on its strengths such as strong brand image, constant innovation, product differentiation, and ownership of production and manufacturing facilities. A SWOT analysis on the corporation reveals the company’s slow response to technological changes, leading to brand switching by its customers. The company faces a number of ...

Business Report on Amazon

Introduction
Amazon is one of the most renowned and distinguished online retailer. It is an American run e-commerce firm. They have their headquarter in Seattle, Washington. It is known as the leading company which is operating electronically through the internet. Since more than ten years, they have managed to sustain their position. They have been comparatively unaffected by the changes in the external environment.
Initially Amazon was an online website which was involved in selling books online. Later, when they started being successful, they diversified their operations to sell videos, mp3 songs, video games, apparel, jewelry, packaged ...

HRTM3203 – Individual Assignment

McDonalds Business Report
COMPANY STRUCTURE
McDonalds is one of the biggest food chain in the world. The company serves more than 50 million customers everyday. This would not be possible without the strong company foundation that has a good company structure.
Don Thompson, President and Chief Executive Officer – Don has been working with McDonalds for 23 years. He has helped the company drive its business using global strategic innovation throughout the organization (aboutmcdonalds.com).
Tim Fenton (COO), Jose Armario (EVP), Peter Bensen (CFO), Bridget Coffing (CCO), and Richard Floersch (CHRO) are among the other executives that handle the ...

Company Overview

Sony Corporation is among the largest manufacturers of consumer electronics products in the world. The company engages in the design, development, manufacture, and sale of various types of electronic instruments, equipment, and devices for consumer, industrial, and professional markets. Primarily, the company operates in Asia, Middle East, Africa, Europe, and America. The company also distributes gaming software and hardware ('Sony Corporation SWOT Analysis' 2013, p. 3). The company does the distribution, manufacture, and broadcasting of image-based software such as motion picture, television products, and recorded music. The company’s manufacturing facilities are mainly located in Asia, but the company ...