Essays on Hype

1. Routine Message: I was quite comfortable with Konrad Yakabuski’s assessment of our health care system. That is, until his last paragraph, where he states, “Younger doctors, motivated by more noble goals than money, seem to get this” (Doctors Don’t Get It: Health Care is a Team Game, Aug. 18). I am a 66-year-old family doctor with almost 40 years of practice under my belt. Fortunately, I really don’t need the money. I resent the implication that “older” doctors are less “noble” than younger ones. Most doctors were not looking for a personal boost to their ...

THE iPhone: A PRODUCT OF THE APPLE COMPANY

Apple, Inc. is one of the very successful companies in the world and very few people around the globe would deny the fact the Apple is one among many other companies that grew tremendously in the short period. The company specializes itself in designing, developing and selling the consumer electronics, software, and it also sells the digital content through its retail chain store called as Apple Store. The consumer electronics includes the products like Mac personal computers, the tablet computer called as iPad, smartphone device as iPhone, and media player with high portability as iPod, Apple TV digital media ...

Promotion is one of the essential parts of the marketing mix. It allows the company to communicate with its customers, and what is more to gather a feedback, necessary for the firm’s further development and improvement. Well established advertising and promotion tools allow the company to build awareness and increase interest among loyal and new customers, it also helps the firm in differentiating the product and stimulating demand. Besides that companies can reinforce the brand with a help of an effective promotion strategy. High-tech innovative market requires perhaps the most active promotion strategy. First of all, innovative market ...

Inside Out: A Film Review in the Age of the Internet

Many people view watching movies as a form of leisure or pastime. However, there is a whole field of arts and studies dedicated solely in filmmaking. Likewise, many effects, techniques, and visuals are employed by directors and filmmakers not only to heighten the experience of the audience watching the film, but also to add a layer of depth and complexity in the film that is consistent with its overall theme. The end result of these techniques is a film that incorporates a meaningful plot with visually aesthetic features that make the process of movie-making an experience by itself. Because ...

Introduction

The Badlock bug is a vulnerability that got discovered by Stefan Metzmacher, who works for Samba developers (Mimoso, 2016). Stefan has worked for Samba for a long period; since 2002 and he now works as a Samba trainer and consultant at SerNet. The Badlock bug is a vulnerability that affects various kinds of Windows operating system known as the DCE. The DCE is utilized by chairpersons around the globe to get to the most profitable resource on any Windows. The windows network is an Active Directory, which goes about as a system with advanced security watch permitting an association's ...

What impact is it leading to?

PepsiCo has created the potential to recharge two billion litres of water. The company achieved this by application ReCon water, which is a program steered towards improvement of water use efficiency. They also repaired all the leaks in their beverage plants to recycling and reusing water. In 2013, PepsiCo’s operational water efficiency programs had an achievement in water flow and managed to serve more than fourteen million people. In turn they made a saving of $15 million.

Is it hype (false marketing)? Or does it have a positive impact?

The marketing of the strategies of PepsiCo is not hype and it has very positive impact on the environment and even ...

English

The Origin of Slender Man Slender Man is a ‘mythical creature often depicted as a tall, thin figure wearing a black suit and a blank face”(Parkinson). In myths and legends, Slender Man can stretch and shorten his arms akin to tentacles. The myth of Slender Man was born in modern times in June 2009, when a the comedy web forum ‘Something Awful’ asked for entries suggesting ideas for a modern myth which would terrify people. In response, Eric Knudsen, using the pseudonym of Victor Surge, morphed photographs belonging to the 1980s to create a tall, sinister looking figure ...

Apple knows how to create buzz when it is about to launch a new product or when they have just launched the product. This is evident from the tweet and posts from other social media platform cascades. The outburst in social media platforms and the cascading stock prices just before the release of the products are not mere coincidences or unrelated. Apple has its grip on the market and is doing things right based on the hype created. Apple seems always to dominate the media, the customer hearts as well as their minds while other companies are trying really ...

Research question formulation

Charter school was one of the main component of the ‘No Child Left Behind Act’ which was created in 2002 (Shober, 2006). These schools serve as an alternative education and are managed independently of the public school system of its location (Shober, 2006). They are non- profit with there main aim being to enable all students with rights to education. Charter school legislation was first adopted in Minnesota in the year 1991. Currently, Minnesota has registered 165 charter schools which serve more than 41,000 students. Since then many states have adopted the charter school Act and as it ...

The case for breastfeeding has long been a controversial one. Given to formula feeding for largely work-related reasons, mothers are made to weigh benefits of breastfeeding against formula feeding. The breastfeeding / formula feeding dichotomy rests on confirmed benefits of breastfeeding as opposed to lack of proper research supporting such benefits. If anything, defenders argue for formula feeding based on practicalities for working women but also for, allegedly, lack of proper scientific evidence on benefits of breastfeeding. On flipside, a growing body of literature is accumulating evidence to confirmed benefits of breastfeeding. This evidence does not only rest on ...

[Dissertation: Music]

Chapter 1: Introduction: Advances in technological innovation and affordability has revolutionised many aspects of modern society. Perhaps nowhere is this more observable within the entertainment industry than for electronic music. The later part of the 1980s witnessed a boom in the creation of a vast array of original sub-genres; where many pioneers developed and honed new techniques, making extensive usage of new technologies and affordable studio equipment on offer (source?). In the United Kingdom (UK) two such genres that were initially developed during this period were ‘Drum and Bass’ and ‘Jungle’. For these styles of music, an ...

Introduction

The trial of OJ Simpson is one of the phenomenological trials in history. The case became the most publicized trial in the history of the US, and the longest ever tried in the state of California. There have been a nu8mber of reviews regarding the trial, some of which have involved the role of the media in covering the case, with some arguing that the media overstepped its ethical mandate in so doing. The purpose of this paper, therefore, shall be to analyze the background of events surrounding the case, and the role that the media played in airing the ...

What you think Roger Martin’s thesis is and what is the logic behind his argument?

Introduction Roger Martin in his book, “Fixing the Game” has presented some bitter realities on the American financial system. The first financial crisis that occurred in United States was in 1924 that was fueled by abundant hype and easy loans. As the crisis occurred, there was a blame game that who was responsible for this financial meltdown. As things settled down, heavy regulatory measures were imposed, so such kind of crisis does not occur in future. Then in the year 2000, the United States faced another financial crisis that became famous with the name, “Dotcom Bubble”. While many dotcom ...

Company Profile

Since its commencement Apple Computer now renamed to be Apple was trying to sync the customers in this revolutionary information age. This innovative technology company is dedicated to developing and sell greatest personal computers, digital music connection, mobile interactive devices, applications, wireless streaming and related software’s, hardware’s and networking solutions. It is known for its electronic products such as iPod, iPhone, MacBook, iOS 8, iTunes and for also its upcoming new Apple Watch. People nationwide buy its product through online stores, a chain of retail stores, sales force, etc. (Bloomberg, n.d.). Apple Inc. produced goods for consumers hence ...

Introduction

The product disaster has become a reality in the controversial world of the marketing science because the managers have to deal with newspaper staff that is looking to settle a quick score in order to give their publication a high jump in the eyes of public, and with the passage of time, the marketing agents working in the healthcare and pharmaceutical industry came under heavy fire as the staff reporters have managed to dig out evidentiary materials those substantiated the presence of malpractice in the ranks of the most respected industry in the world so the newspapers take a wild guess about quality ...

Recipient name:

Recipient designation Recipient Address Dear Mr. /Mrs. Recipient Enclosed is the recommendation report in response to the investigation that aims to resolve issues being faced by Liveit Inc.This recommendation report will discuss what Liveit. Inc. needs to do in order to ensure that all the students enrolled at the Penn State University campus are well aware of the services being offered. It will also throw light on the some of the features of Facebook, which is the most formidable competitor for the company’s online platform. In consideration of these features, the report will discuss how ...

Abstract

Social media has become an important medium of communication for individuals as well as for the companies, government, news channels, and various other groups. Social media influence on people is continuously increasing. Social media provides a common platform to the people where they can share their ideas, likes, dislikes, important information, news, pictures, and various other information. This platform facilitates people not only communicate with known person, but also with unknown persons. The social media have various advantages and disadvantages. This paper presents a detailed analysis of social media, its usage, advantages, problems, and solutions to the problems. The paper will ...

Abstract

The principal objective of this paper is to demonstrate how neuromarketing has evolved to become one of the best forms of marketing in the modern world. Analysis will be laid on how this type of marketing has proved to be more effective than the traditional form of marketing. A brief overview provides a summary of the neuromarketing strategy which mainly focuses on the scientific processes that are used to study the behavior of the human brain in relation to promotional strategies used by various firms. This is compared to the traditional marketing methods and a clear analysis is brought out on ...

How the ways celebrities acted and dressed in the light of the media changed and influenced the way teenagers live and experience their lives As generations come and go, teenagers have proved their desire to be associated with the famous in the society. The need to be appreciated and recognized makes most teenagers set standards basing on a celebrity they love. They will hence put in more effort to dress, talk and even live like a celebrity of their choice. Unfortunately, most of such celebrities are only virtual role models to the teenagers who judge them according to how they ...

There was an interesting book that I read a few years back that did not seem to leave my mind. The book read something like society is clouded by the idea of creative solutions that makes them so enamored by the thought that what we have now is progress at its finest. However, the question is whether innovation actually transcends to the cornerstone of human values or is it isolated to the superficial and the materialistic realm of our existence. Are we just naïve and gullible that we failed to see what media and popular culture are doing to ...

Other Details

Introduction Distance learning or distance education is education from a distance. It is a method of instructing students, who are not physically present in a classroom. According to Honeyman & Miller (1993), distance learning is defined as “access to learning when the source of information and the learners are separated by time and distance, or both." (Honeyman & Miller, 1993). The later part of the 19th century and the early 20th century witnessed the first form of distance learning by correspondence course. By the year, 1920 more American students were studying through correspondence than through regular college. (Saettler, 1968). By the end of ...

Samsung Galaxy S

Samsung Galaxy S is a smart-phone in a slate-format and touch screen enabled that is marketed, developed and designed by Samsung. Samsung Galaxy S is one of the pioneers who have created the first device in the third series of Android smart-phones that is manufactured by Samsung Electronics. In the march 2010, the Samsung S was announced which became available for retailing in the June 2010. Moreover, the Samsung Galaxy S has more than two dozen of variation. In addition, when Samsung Galaxy S is released, it included the fastest processing graphs that any smart-phone offered (Wimberly, 2010). Moreover, the Galaxy ...

Katherine P. Harvey (2014) I her article “Tiny Target store coming to South Park,” describes the intentions of Target to expand its business to various regions. She notes that Target intends to open the sixth TargetExpress store by July next year in South Park. The store shall replace Gala Foods Supermarket found along Grape and Fern streets. The owner of Gala Foods Saad Hirmez asserts the he has been looking for a new tenant for some time until Target expressed its interest in the premises. Hirmez Brothers had been doing the grocery business for over forty-six years and have since ...

Introduction

MOOCs standing for Massive Open Online Courses happen to be a new educational tool for transformation in the education sector. MOOCs have created and generated lots of excitement in the recent years among majority in the world recently creating doubts. MOOCs seem to be having very many stakeholders as seen by the increased MOOC courses, discussion groups and blogs talking about these courses. MOOCs seems so promising the main target being students who are signing up for them in large numbers. These courses are free and suit people from all walks of life. In the advent of technology and online ...

Writing Assignment: Carry the Torch

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SUMMARY

Methamphetamine is a highly consumed addictive yet recreational drug with significant destructive neurological side effects that substantiate danger of muscle and tissue demolition with a high speed. The subsequent dangers of the moral and emotional lapse further enhance the severity of implication. An overview of the investigation of Meth dangers is studied in the attached report for evaluation of the implications and their implicit magnitude.

BACKGROUND

Almost all recreational drugs are addictive because they release dopamine that makes you feel good. Whenever you feel pleasure dopamine is released in your brain. Meth releases excessive amounts of dopamine. Something as simple ...

Introduction

The research paper considers the benefits of nuclear power compared with generating energy from fossil fuel sources and discusses the reasons why nuclear power may be the better option, taking into account costs, safety, and – importantly – environmental pollution. Climate change and global warming are of major concern, and pollution and greenhouse gas emissions are significant considerations in the choice of safe energy sources for the future, along with costs and of course the safety aspects. The paper seeks to confirm that in contrast to the fossil-fuel plants used today to generate electricity, nuclear plants cost less to operate, are ...

Introduction

Superheroes are characters that have superhuman mental and physical capabilities which surpass normal humans’. Superheroes usually use their extraordinary power to quell evil and defend the powerless in the society. These super characters are common in fictional narratives and movies in which they emerge as the heroes against the villains. In such settings, superheroes are the main characters. Common superheroes in movies include Superman, Batman and the Spiderman. This writer takes Superman as his hero in life, owing to the character’s depiction of power and strong moral beliefs evident in his activities in the movie “Superman”. Towards this end, ...

Abstract

Virtualization has been the hype today. Business tend to shift on virtualization to be able to keep with the demands and trends in business. A technology coming with virtualization is the increasing number of virtual platforms vendors available, but of the several hundreds, three brands stand out, These are BootCamp, VMWare, and Parallels. This paper tries to identify the strengths and weaknesses of these virtual platforms and finds out what is best to be implemented for Windows 7 platform.

Introduction/Background

Virtualization has been the hype today. It has proven to be beneficial among businesses as they are able to run ...

Introduction

Microeconomics is very essential because people make choices whose consequences are felt by the individual and the general society. Incentives matter and they consequently affect t choices. Rational choice and expectations guides the decision making process in any economy. The historical empirical and analytical evidence against the hypotheses studied in microeconomics is prodigious. Recession is a period in which the economic activities in a country are contracted. During such periods, employment, GDP, business profits, capacity utilization, household income, investment spending and inflation falls while on the other hand unemployment and insolvency upsurge (Agarwal et al., 2005). Generally, recession results from ...

Introduction

The global market has been characterized with intensified competition, and various organizations have been evaluating and adopting various strategies to ensure their competitiveness. Marketing plays an imperative role in the success of an organization selling its product in the global market. Firms that have been able to draft the best marketing plans have achieved significant success globally while those with poor marketing plans trail in performance. Apple a multinational organization engaged in production, marketing and distribution of telecommunication devices such as phones and Ipads among other products has introduced various innovative products (Krippendorff 2012). For example, the Ipad introduction in ...

Introduction

Stereotypes may be a part of daily life, but unrealistic expectations are causing damage to today’s young adults. The use of positive and negative stereotyping has been a continuous and ever growing trend in mass media production and marketing. Impressionable teens are often negatively swayed by the portrayal of people shown on the evening news, music artist’s exciting and profitable lives in music videos, and a nearly unobtainable “perfect” models shape and figure. Media effects the all-around opinions of everyone. The effect of media portrayal on the youth’s consciousness in the school and home may be both negative ...

Socio-Political Impact of Nuclear Power

The debate on the usability and safety of nuclear power has returned back to the limelight due to the on-going issue in Japan's Fukushima Nuclear Plant, and the growing number of nations trying to accumulate nuclear power for their national interest. Nuclear power remains as a crucial topic of national importance for many nations since the discussions for nuclear proliferation and disarmament took place after the Second World War. However, some nations had retained its use for electricity and for other applicable sciences. With the debate on nuclear power back due to the countries trying to harness such volatile power, ...

Introduction

Many would not know it but immigrants actually do help bring the fuel to the Unites States economy, on behalf of about one in every seven workers. For the reason that of faster immigration and the decreasing of the U.S. population development, workers that are foreign-born actually accounted for just about half of labor-force growth that had occurred over the past years (Jason Furman, 2010). The great big part of the public attention was placed for on the huge amount of immigrant workers that have low skills, however the numbers of immigrants that have high skills really do move ...

Joelving, Frederik. “Hospitals hype robot surgery for women: Study.” The American Journal of Obstetrics & Gynecology. (2012). Accessed October 29, 2012. http://www.reuters.com/article/2012/07/20/us-hospitals-hype-robot-surgery-idUSBRE86J0UQ20120720 This resource highlights robotic surgery for women and identifies better outcomes. Basically, the article makes a reference to the better result of robot surgery since the approach offers a surgeon a magnified 3-D view with excellent imaging of extremely small blood vessels. While doctors make long incision in an open surgery which makes patients profusely bleed and take time to heal, robot surgery facilitates faster recovery and reduced blood loss. However, the article notes increased operating time and higher cost ...

Strongest Values

Where we get these values

The two strongest values that I have held on to is keeping my word in promises and honoring my parents. In comparison to today’s society, these values seem to be going down the drain every single day (Jordan, 2008). Many young adults have lost touch with their cultural values such as this but I continue to adhere to mine. This is because I grew up in an outstanding environment whereby my parents made sure that we understood the importance of respect and honor (McDonald, Coover, Sandler, Thao, & Shalhoub, 2012). They kept reminding ...

Creole and Cajun cuisines are largely differing if looked into deeply in various relevant perspectives. However, if plainly examined and related to, the two modes of cooking are highly inter-related. Often, numerous individuals cannot easily draw the line between the two cuisines. The fact that both cuisines bear their respective origins and genesis to one culture makes them similar in some forms. The two cuisines bear their genesis in terms process and ingredients to the French cooking techniques. As such, the two processes have their culinary effects both in France, though not entirely. Basically, the two culinary processes and ...