Shopping College Essays Samples For Students

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and Continue reading...

After completing the “Play a Virtual Market” simulation, my knowledge regarding how the stock market works was greatly enhanced. My basic strategy was to invest in oil, banks and energy stocks. I also picked a few stocks whose name I recognized. Fundamentally, my strategy was to buy low and sell high. I was estimating that the price of these stocks will go up because of the increase in oil prices, which then increases the energy prices.
I realize that Investing in the stock market is a risky investment. However, that riskiness can be decreased by investing in options. An Continue reading...

Moving away from the middle

Most companies in the food industry are now considering a diversification of their products to cater for the competing needs of the customers. Beverage and cold drinks companies have, in past few years, ventured in bakery business. The snacks made by these companies serve as complementary goods for the drinks. Pepsi is one of such beverage companies that adopted the production of the complementary snacks Pepsi (2010). With this strategy, Pepsi has rapidly increased its sales and customer loyalty. Customers flock in large numbers to find “all under one roof”. The snacks have done a great deal in increasing Continue reading...

My recent decision to purchase low quantity of petrol for my car every month will be a suitable example to illustrate how the change in price of a good will affect its quantity demanded. As per law of demand, ‘’ There is a negative relationship between price of a good and its quantity demanded. In other words, keeping all the other things constant, as the price of a good increase, the quantity demanded of that particular good decrease and vice-versa’’.
Similarly, over past 6 months, the price of petrol has increased by $3/unit. This has affected by purchase decision and Continue reading...

1. What types of market research should Kiki employ to determine the market potential for the magazine?
Market potential is a measure of the capability of sales of goods or/and services of any category by all companies that operate in this market segment. Concerning marketing research, there are two common types: fundamental and applied. In order to determine the market potential for “Kiki” magazine, the applied marketing research should be used. This type is aimed at determining the demand on company’s product, the level of consumer loyalty, brand image of the product, the condition of distribution channels, the Continue reading...

The foreign currency is usually held country's central banks and other financial institutions. This currency is used to pay the international debt and trade obligation or to influence the domestic exchange rate. In the international trade of the commodities such as the gold and oil are priced and measured in using the reserved currency. This contributes to the holding of the currency by other countries for the exchange of the products.
The holding of such currency reserves helps in the exchange rates risks reduction. The purchase of the product and good is done in the manner that has standardization Continue reading...

The December holiday is a period of the year when people do a lot of shopping. There is either a lot of stock in the shops for the many consumers, or overpriced goods, and sometimes both. People purchase goods for others, and at the same time they expect presents from the people they are buying for the goods. For this reason, there are those who purchase goods and those who receive these gifts that have been purchased (Bige, 2008, p. 425). The two groups of people have a different perspective on the way they view the gift. There is Continue reading...

Although psychologists have studied the reasons for happiness, they, have not been able to pinpoint any specific factor for that makes people happy. For many, there is still that underlying reason, that is unique to individuals, and which makes them happy. The fact is that, happiness differs according to the individual who is experiencing it. To some people, happiness is a state of feeling at ease. To others it is a feeling of being well, alive and having a good time. For example, some may say that married people are happier, but it is still unclear to those who Continue reading...

People work for varied reasons. In contemporary times, most individuals seek employment to support oneself, loved ones, or family members. Thus, the main goal of work is to be compensated. The current essay hereby aims to present a cause and effect discourse on one’s first paycheck. One hereby asserts that the motivating drive to work and be paid is to be able to support oneself in pursuing professional goals and purchasing some personal items that I previously dreamed of. Likewise, the effect of being paid would be the realization of my dreams and being able to spend the Continue reading...

Introduction

Travelling has been one of my greatest hobbies. Travelling can however have some ups and down and it is vital to ensure that one is prepared to face all the difficulties that can arise as a result of travelling. While travelling to big cities it is possible to get lost. The experience of a traveler is one laced with different experiences. At least 25% 0f tourists get lost while travelling in areas they have not visited before.
My husband (John) and I were travelling to Manhattan in August 9, 2012.My husband John was aware that New York is a Continue reading...

• Assuming a constant rate for purchases, production, and sales throughout the year, what are Casa de Diseño exists operating cycle (OC), cash conversion cycle (CCC), and resource investment need?

The existing Disenos’ operating cycle (OC)    

  =average collection period + average age of inventory = (75+ 110) days = 185 days Existing Cash Conversion Cycle (CCC) 
= OC - average payment period = (185 – 30) days = 155 days Resources needed    
=cost of operating cycle investment ×CCC365= ($ 26,500,000 ×155)/365= $11,253,425
• If Leal can optimize Casa de Diseño’s operations according to industry standards, what will the company’s operating cycle (OC), cash conversion cycle (CCC), Continue reading...

I always store commodities such as toilet paper, toothpaste, shampoo, water bottles, etc. in places like drawers, baskets, shelves, etc. I make sure to check the storage twice a month to make sure there is enough of each product. If there is a need, I plan to buy the required products online or from retail stores. I always take care of the expiry date of the products before buying as some of the items have a lead time for several days. Or, when I buy earlier than expiry of existing products, it causes over stocking and exhaustion of space. Continue reading...

Supply chain management is one of the processes that control the flow of goods and services. It entails the storage and movement of work-in-progress inventory, raw materials, as well as finished goods from production to consumption level. It is worth nothing that supply chain management incorporates a lot of networks, businesses and channels. Supply chain management focuses on supply management and purchasing operations. There are key purchasing operations and supply management issues. In identifying the key purchasing operations and supply management issues, it is crucial to comprehend the fact that the entire activities are a process (Cetinkaya, 2010). Supply Continue reading...

The ‘Gift of Magi’ is a short story written by the celebrated American writer, William Sydney Porter. His pen name is ‘O. Henry’ and the story was created in 1906. O. Henry was a brilliant writer and most of his works are known for their exquisite charm, wordplay and excellent characterization with intricate story endings. His stories are commonly set during the early 20th century and deals mostly with the ordinary civilians. The Gift of Magi is a humorous and colorful love story that uses surprise endings and scenic coincidences. The story is about a young couple who are Continue reading...

Promotional Plan

Dolce & Gabanna Promotion Plan
Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I                  
Launch date:
Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period.
Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system and rewards Continue reading...

Facts

This is a case of Byrne (P), an ordinary citizen walking in front of a flour shop which was under the ownership of Boadle (D) when a barrel containing some baking materials fell from the defendant’s window, directly hitting the plaintiff and making him sustain serious personal physical injuries. The plaintiff filed for charges against Boadle before the court under the grounds of negligence of duty.
There were several people who witnessed the incident which caused the plaintiff to sustain injuries, including some of the defendant’s flour shop employees. Aside from the obvious and legal medical services-backed Continue reading...

A Customer benefit package is combining of services and goods to the primary product that is ordered. The aim of combining goods is to add value to the final product that a customer gains. The main product that attracts attention to the customer is referred to as the primary product, and the additional goods or services are referred to peripheral goods. A good example is like in a restaurant; a meal may be offered along with a newspaper along it (Glanz, 102). The newspapers are the peripheral goods. Or simply, ensuring that there is free internet in a restaurant Continue reading...

I observed the garbage that was collected for one week in our house dustbin. It included the following: papers, plastic beverage bottles, body perfume cans, fruit peels, left-over foodstuff, and pizza wrapping paper
Paper goods accounted the greatest amount of waste that I recorded on that one week. This included the papers that were used as rough work, receipts got from the supermarket and the papers that were used as wrappers to items like bread. Plastic beverage bottles were also common in the dustbin which comprised of canned fruits or beverage bottles. The bottles were several because of friends Continue reading...

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Consumers’ purchasing behavior varies according to the product, customer service, physical location of the consumers, and mainly, the product price. The level to which the product price affects consumers purchasing behavior is known as price sensitivity, and it varies depending on the consumers and the products. Price sensitivity also depends on the consumer’s income, such as, fixed or fluctuating income, and time to inquire a product. Consumers with less income are more sensitive towards product price. Continue reading...

I. INTRODUCTION TO SUBCULTURES: CONSUMPTION OF IDENTITY
Subcultures are, at their core, a way for people to differentiate themselves from the culture that they are surrounded by. These subcultures can take a variety of different forms, from the relatively innocuous to the highly deviant-- however, one thing that they all share is the drive to differentiate themselves from the larger society to which they belong. Commonly, the majority culture has been considered to be the culture that accepts widely-held norms and beliefs and consumes the related products, while subcultures have been seen by sociologists and businesspeople alike as members Continue reading...

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Introduction

The concept of corporate finance lies in time value of money and is often regarded as the foundation of the corporate strategy as well as the financial management. The concept of net present value is applied in a number of financial decisions and the time value of money is dependent on the same principle. Therefore, this paper will be focused on the importance of the time value of money based on the concept of net present value. This concept is clarified by using the example of bond valuation as mentioned in the question. However, this paper Continue reading...

Introduction

The Brandy bill was enacted and passed in 1993. The provisions of the bill are that individuals undergo thorough scrutiny before they can be allowed to purchase and carry firearms within the United States. This is attributable to the need to give firearms to responsible people who cannot use them appropriately to avoid havoc within the society . However, this bill has been criticized larges since its incorporation simply because different people have different opinions regarding the people. While some view it as an appropriate measure to control the ownership of the dangerous weapon, others view it as an infringement Continue reading...

Q.1.
- Buyer Attributes and their Impact
Different factors impact decision making process. With respect to buyer attributes, the motivation to purchase a product is one of the basic reasons that encourage an individual to make purchase decision. For instance, the case discusses the decline in casual dining that has taken place by street dining as people are in a hurry and don’t have enough time to sit and eat casually. Moreover another reason behind decline in casual is the attitude of consumers that are shifted to online orders that have become norms of American people. In addition, Continue reading...

Introduction

Thesis: Getting lost in New York.
My husband (John) and I were travelling to Manhattan in August 9, 2012.My husband john was aware that New York is a large state, so when we got close to the New York city line, my husband asked the toll attendant, “is this the way to New York city?” And the toll attendant replied, “yeah, man where you are from "moon"”. So after that we went on our way, my husband took the wrong exit, and we ended up on the bad section. John and I were scared to death, and then while Continue reading...

Discussion questions on Corporate Finance

The weighted average cost of capital represents the average cost that a firm has to pay on its fund. It is used as a discount rate to analyze whether an investment project is attractive, and sets the minimum return that a firm must generate on its assets.

What are some components of WACC?

The WACC is an average of the cost of equity and the cost of debt (which are the two main sources of financing for a firm). These two components are weighted with their relative weights in the capital structure of the firm: the cost of equity is multiplied by the percentage of Continue reading...

1. The present value of the incremental cash flows needs to be calculated as part of judging the feasibility of the merger. The acquisition price of hybrid added to the dividends paid currently would give us a total of $(320,000,000). Similarly, the given data may help us calculate the 5 year cash flow for Birdie Golf. In year 1, the total cash flow would be $31,080,000 and by the end of year 5 this would increase to $1,005,640,000 as the terminal value of $720,000,000 would be earned in year 5. ( Continue reading...

Many art researchers have pointed to a contentious acquisition made by the Canadian National Gallery fourteen years ago as the most notable art disgrace in history. The issue touched on a well-known modern art by Barnett Newman commonly referred to as “Voice f Fire.” The piece of art is approximately 18 feet tall and is characterized by a simple red band of color and two blue stripes. The artwork did not cause any serious concern when it appeared in the U.S. Pavilion Expo in 1967 and later on loan. It became a topic of public condemnation when, during the Continue reading...

Introduction

In this study, we will be studying an example of direct advertising, which is advertising on the packaging of breakfast cereal, Cheerios. I believe it is very important to assess the impact of direct marketing, via product packaging because it happens so often, and we don’t even realize its impact on us. Unlike television or print advertising, where we few and high budget ads, here we are exposed to a whole lot of them while at nearby store for shopping. We may or may not buy the product, but it mere presence on the shelf has impact on Continue reading...

Introduction

Consumer buying behavior refers to the process by which people search for, select, buy, use, and disposes these goods and services to satisfy their wants and needs. Understanding why the buyers do what they do is perhaps the most challenging concept in marketing. This understanding is critical for the marketers because knowing the buyers’ behaviors will help shed the light on what is essential to the consumers besides suggesting the crucial influences on consumers’ decision- making. By the use of this information, sellers can create the marketing programs, which they believe are of interest to the consumers.
Consumer behavior Continue reading...

Introduction – Situation

The purpose of this document is to prepare the detailed negotiation plan and risk assessment for the negotiation of the Toyota Rv4 purchase with one of the medium-size dealers in the area and the maximum budget of USD$ 20,000 available immediately. The negotiation process will be done within a given timeframe of two days that will include the first stage of negotiation and will potentially extend to the second negotiation round that will depend on the trade-off and negotiation priorities. The conclusion and signing of the deal are not included in the scope of this document as the Continue reading...

What is a market in practical life? An ordinary person would probably identify it as a place where you can buy stuff from those who sell it. True it is. But what motivates us to buy only specific goods? Why don’t we buy goods in the enormous amounts? Why only at the specific prices? Why the prices are set anyways? And what motivates the seller to produce and sell more? These questions can hardly be answered by a regular person. For an economist will find a market to be a much more complex system with its main players – Continue reading...

I like shopping too much though I hate impulse buying. Just like anyone else who strives to lead a decent life, I am compelled to always incur both fixed and current expenses. With regard to current expenses, I am not able to account for the current expenses I have incurred since 16th January 2014. As a matter of fact, in the past one month, I have bought many items on daily basis. However, I am able to identify belongings I have acquired over the same duration but whose acquisitions are made once and can only be replaced after a Continue reading...

We will have to become 'perpetual marketers', to learn to be channel and data planners without losing our human insight or creativity; to vastly increase the level of accountability and provide more relevant experiences for consumers( John,2000)’
There are several stages in consumers purchase decision, the process start from problem recognition. This is where a customer identifies the reason of having a certain commodity which can be used to solve that person’s needs. Information search is the second process in which the consumer looks for right information about the product he or she has to take into Continue reading...

Proposal to Install the Alternate Power Supply:

In response to
Terrapin Control Systems
Prepared at Feb 19 2014
Summary
We are currently involved in the contract project for three months. The project is started seven weeks ago, but for the past four years, we are facing a power shortage. Due to the power shortage, we are two days behind the work schedule. The two set of switches was tested for each day. The switches are heated with the help of oven and cooled with the help of freezer. There is a timer, which automatically shut off the chamber, and this will avoid the presence of atechnician Continue reading...

The process through which the companies authorize the spending of capital on the long-term projects is known as the Capital budgeting. Capital projects require careful evaluation due to the limited availability of capital. There are many different techniques for capital budgeting but the most significant ones are the NPV and the IRR. The Net Present Value (NPV) is the method that determines the project worthiness by taking into consideration the devaluation of the money with time. Internal Rate of Return is that rate which is determined by the investor on a particular risk to forecast a profit (Arnold & Nixon Continue reading...

Consumer needs, their perceptions and attitudes

The group that has been chosen is females. This is a group with economic power and marketers have to be aware of the potential of this group. The first consumer need of this group is an experience that enables the females to build a relationship with products. They need to feel included and wanted in every purchase (Nielsen & Heller, 2012). The other need is the need for consultation and advice from their peers. They consult to gain information on shopping experiences from other females and then use the information to filter their final shopping decision. Another need is adequate Continue reading...

1. A company from which I have made online purchase is Best buy. The website link is http://www.bestbuy.com/. Best Buy operations are comprised of retail store and online shopping website. Best Buy uses Semantic Web markup language called RDFa for adding semantics to the web pages (Retailgeek, 2012). This was done with an objective of increasing visibility of its online store. It uses the Semantic Web vocabulary for describing products on e-commerce website. The website has a user friendly interface for customer support. In the pre-sales, sales and post sales phase, it has a support function for orders which Continue reading...

Consumer culture is a trend that emerged in the middle 19th century. This is a trend by consumers purchasing items in larger quantities. Researchers in consumer trends attributed this mode of purchasing to the rise in the use of media and advertisements. This period saw a rise in advertisements through different types of media, which became the best way to target potential customers. Researchers also noted the important role that women played in the rise of consumerism. This paper presents the history of consumer culture and the major components in the rise of consumer culture during the 19th century.

The Use of Media in Advertising

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Introduction/Summary

As per the article by Bernard Siegel, the decisions to whether to buy a health insurance or not have been the subject of debate among people. Here, affordability is said to play a vital making choices. As such, many young people tend to weigh their budgets against the risks involved. The risks (chance of incurring medical costs of at least $ 27000 by 2011) attributed to the young people (25-34 years) is estimated to be about 5%. About 6 million people are anticipated to pay the penalty for not buying a health insurance policy, which will increase proportionately with an Continue reading...

Introduction:

This visual shows the role of gender in the advertisement and promotion of products in the U.S. The visual shows a woman and a man in the advertisement of beauty products. The marketing strategies targets the men and women showing how the product bonds them and brings them together. The perfume products in the case are advertised in a manner that appeals both to the emotion and instincts of people from both genders. The woman is used to portray how the product makes her attractive to men. This, therefore, serves the purpose of attracting many women in the U.S Continue reading...