The Consumer College Essays Samples For Students

The Meaning of Consumption Activities in Daily Life

The theory of consumption is one of the fundamental disciplines of microeconomics. It explores the economic decisions, especially in the area of consumption by private economic agents. The behavior of the consumer (buyer) in the market economy is based on the theory of demand (consumer behavior theory), which is based on how and how our needs are converted into a certain amount of demand; how from a variety of benefits we choose what suits us. Consumer behavior is the process of formation of the market demand of buyers offering a choice of benefits taking into account the existing price. ...

Introduction

There has been an influx of cheap imports in the United States as well as in the West. In the article by Fischer, "Why Buying Cheap Imported Products Is More Expensive For Individuals And Not Just Society", the author strongly advocates for local products putting forward the disadvantages that come about from importing cheap products into the country. Fisher begins by talking about the high rate of unemployment caused by the influx of cheap imports. Ferrier in her article, "This Is What Happens When You Order Ridiculously Cheap Clothing From Singapore - Suburban Turmoil" demonstrates the loss she encounters ...

Where Old and New Media Collide

Human culture has often grown through word of mouth, legends, and through interaction with other civilizations and cultures. The convergence of the bygone eras has long since given way to the current modes of media that are used to mainstream information to much larger and more diverse populations. These populations are now able to absorb and process mass amounts of information at an alarming rate that begs for a continual flow of information so as to appease the masses. In order to placate the growing number of viewers and users that seek to access this information the media of ...

Introduction

Consumer- centered health care nursing can be explained as an approach to support and assist consumers and their families through modern care models and decision-making. The objective of consumer-centered health care is to build an intense relationship of therapeutic between the healthcare professional and the patient to provide effective health care services . The Institute of Medicines (IOM) has stated that the patient-centered health care is the foundation with the primary goal to ensure consumers treatment under respectful and valuable environment accompanied with their physical and mental comfort. It is also analyzed that several institutions of consumer-centered health care help ...

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Critically Explore Baudrillard's Concept Of ‘The Finest Consumer Object' Concerning Relevant Media And Cultural Examples.

Introduction
Jean Baudrillard is the French culturalist theorist who has majorly contributed in the fields of sociology and philosophy. According to Baudrillard, modern consumption concept has been seen in the most of the parts of western societies. Consumption is said to be a global response that justifies world's cultural system. As per Baudrillard's assumption, the word consumption has replaced the concept of satisfaction with product differentiation. Today, consumer market is more actuated to buy those products which have brought uniqueness and differentiation to them. ...

Introduction

In the decision making of most consumers, there are five stages in which they undergo. These processes undergo without the consumers noticing it. The five stages are as follows: need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation. This paper will discuss these processes. An example will also be given to further emphasize each point. Also, the impacts of the internet and social will be discussed, in relation to how the consumers make these decisions.

Need Recognition

Need recognition is the stage in which the consumer identifies what he needs to buy. In this stage, there is a need ...

The term "demand" in economics means payment need, i.e. need that the subject is able to pay. From this definition it follows that the demand for a particular commodity (service) depends on the price. This means that the increase in commodity prices will lead to a decrease in demand, and, conversely, a decrease in prices will lead to higher demand. The relationship between price and quantity demanded is stable. (Agarwal, 2013)
The cause of the change in demand is change. This reverse causal relationship between price and quantity demanded is the law of demand. The law of demand manifests ...

Supply chains and the logistics associated with the same are something that all companies have to deal with at some level. This is true, of course, of manufacturing and product-based businesses. However, it is also true when it comes to businesses that supply services. Even if there is a marked difference between the two business types when it comes to supply chains, it is important to note that both supply chain frameworks and types must be taken seriously. The important aspects that exist within both frameworks would include the overall design of the applicable supply chain, how decisions are ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

“Integrated Marketing Communication recommends that marketers focus at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and then customer is exposed to the products that fits its need through mix of communication methods which the customer find more attractive and credible” (Naeem, Bilal, & Naz). Advertisement for organizations is a key method that companies promote products and inform consumers about products, services, and developments that the organization is offering to the public, while simultaneously conveying an intended message to the audience about the need to purchase the service or products that are being offered. ...

Introduction

Sharp Park, which is named after George Sharp, has a long, rich history. Mr. Sharp owned a more than 400-acre estate that he established with a vision for the San Francisco residents to enjoy recreation in a natural setting. When he died together with his wife, the property was left to the San Francisco City Council under strict instructions that it would only be used for recreational purposes. Sharp Park is in California off Highway 1 along the Pacific Ocean, San Francisco. It has existed since 1917; the golf course was established in 1930s. In 1941-internment camp was established ...

The correlation between the best and worst performing sectors of economy is necessary to be thoroughly analyzed in order to formulate the investment strategy and get the largest profits. There are some important similarities between leading industries. That is why it is useful to compare them for the purpose of understanding the main economic trends. The rating of the best and worst performing sector may be explained by the impact of the different factors that should be also briefly overviewed.

Question1

According to the graphic presented by Investopedia the best performing sectors are non energy minerals, consumer non durables, commercial ...

Data Mining has created a great deal of controversy in the business world due to the fact that it violates many principles of privacy. Where we run into issues with protecting privacy is a result of the strict confidentiality laws that exist in the United States. Consumers ideally do not want companies having access to information about their purchasing patterns. Essentially, customers do not want the hassle of receiving more advertisements than they already do. Data Mining has been seen as the enemy to the consumer because in the modern age that we live in, there is not a ...

Introduction

Growth of the online market and developments in online platforms have given rise to new media marketing, which refers to the use of social media, mobile platforms, and search engines to reach out to customers (Herman, 2011). New media tools facilitate exchanges of information between marketers and consumers. Easy transmission of customer information on the Internet has led to the issue of consumer privacy (Hann et al., 2007). Consumer privacy refers to the prerogative of consumers to be left alone or be free from unsolicited intrusion, consumer control over access to personal information they share online, and concealment of ...

Introduction

Buyers’ behavior is usually affected by a number of factors. In order for buyers to settle on purchasing a given commodity, a series of processes has to take place in their minds. The process of making a decision on what item to purchase is a very complex process whereby buyers have to identify the problems and realize the items they do not have but needed. Whenever consumers realize that there is something that they are missing in their lives, they will attempt to devise mechanisms of acquiring that item. This is also a very complex problem as buyers will have to carry out extensive research ...

Consumer behavior incorporates the customers’ decision making process towards developing a positive buying behavior. The organizations that understand the consumer behavior of the customers, can enhance and modify their marketing strategies in order to influence the consumer behavior in such manner that the customers engage in the positive buying behavior (Solomon, 2014). The current paper enlightens the marketing strategies of McDonalds with respect to the consumer behavior that the organization has addressed in order to attract and retain its customers.
McDonald’s mission is to become the favorite place for its customers to eat and drink and it is ...

Abstract

Economics is the science of studying behavioral aspects of the consumer market. Trends in the consumer market directly influence the production, distribution and consumption of goods and services. Micro economic specifically explores the aspects of rationalization that affects the decision making of the consumer market. Research in these areas is key to the basis of institutional theory: which can be used to make future productions of the consumer market for instance. The theory of bounded rationality holds, that the decision making process is usually influenced by limitations such as time, available information and cognitive functions. The consumer therefore is ...

Marketing and consumption decisions

Introduction
Marketing entails the process through which groups and individuals obtain what they want and need by exchanging and creating products and value with others (Same, 2012). Thus, marketing is the process of delivering customer satisfaction at a profit. The objective of marketing is to satisfy the needs and wants of a customer better than the competitor. There are a variety of activities that are involved in marketing. These activities include identifying the needs of the customers, designing of the product, promotion of the products or services benefits with the aim of motivating purchase, pricing and ensuring they are ...

The concept of free trade has indeed presented some industries as more appealing to the consumer than others. For instance, the standard practice is that most agricultural food processing and manufacturing industries are liked and loved by the public while the agricultural non-food processing industries such as the tobacco industry have been continuously subjected to criticism and unjustified treatment from the larger public. The tobacco industry, in particular, has been subjected to excessive taxation, stringent operational rules and regulations and publicly portrayed as a health hazard primarily because tobacco smoking and usage is associated with liver cirrhosis and some ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...

Introduction

The paper will explore the reasons why children were made a part of the consumer socialization process by marketers as well as how the consumer behavior characteristics of children develop as they mature. Research and analysis into the field of targeting marketing efforts at children is important given the increasing proliferation of brands and marketing campaigns specifically being designed while keeping children as the primary target audience, as highlighted by John in his research article.
Therefore, the conceptual framework for the article will start at understanding the progression of the Consumer Socialization Process as it applies to children, followed ...

Consumer goods and services industry “includes industries and companies focused on manufacturing, distributing and marketing finished products that will be used by the general public” ("DMOZ - Business: Consumer Goods and Services", 2015). Consumer products include small appliances, food, beverages, toiletries, cosmetics and the like. This sector is not only a large contributor to the economy and the gross domestic product of a country; it also channels money into the retail and advertising sector. The consumer goods and service industry in Qatar includes Zad Holding Company, Qatar German for Medical Devices, Salam International, Medicare Group, Qatar Cinema and Food ...

Introduction

The lean concept has gained popularity in the recent past especially in the globalization of various business operations due to the introduction of multinational organizations. Different lean principles as explained in the paper enable organizations to overcome waste in various trade actions carried out. The concept makes business organizations achieve their objectives more flexibility and profitability, making businesses able to control their operations in the most optimal way possible. Waste, as used in the paper, implies the various activities that limit the smooth flow of business process with no value addition to the commerce. Some of the main activities ...

Introduction

The jewelry manufacturing and sales industry has been posting exponential growth rates in the past years. A lot of companies that operate in this industry have likewise exhibited significant upward growth rates. One of those companies is Pandora. Pandora is a Danish multinational corporation whose core business involves the manufacture and retail of jewelries. The company was founded in 1982 by Per Enevoldsen.
The company was, at that time, engaged in small scale jewelry importation. It imported pre-manufactured jewelries from Thailand and sold it to its customers for a profit. Enevoldsen, upon seeing that there is a great potential ...

Abstract

This paper aims at studying the role of engineers in the society and the industry. It also focuses on appraising the role that engineers play to change human lives and the world. A general definition of the engineering profession helps in understanding them better. The research aims at assessing the ethical and social responsibility that engineers are bound with. This is achieved by studying the education and training criteria set by the governing and accreditation bodies pertaining to the engineering disciplines. With the help of case studies, the paper seeks to explore the sort of ethical and social responsibilities. ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6
Chapter 3 Financial Management Policy 14
Chapter 4 Investment Strategy 18
Chapter 5 Valuation of TESCO 22
Chapter 6 Conclusion 26
Abstract
The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

The Need for A Vacation

According to Gump & Matthews (2000) and Hartig et al. (2013), the growing demands that people endure from their daily jobs to other responsibilities, there is very little time for them to fully recover. As such, workers tend to suffer from accidents, distress, illness and other issues. The costs associated with restoration that is insufficient is rather on the high side in both the short term as far as well as in the long term. Employers are continually seeking ways to improve the lives of their employees by mitigating the problems related to overwork and the like. These provisions that ...

Abstract

Marketing is an essential functionality in the business set up. For the procedure to be effective, marketing has to have clear objectives that are set in the organization. The objectives can be cascaded down to the individuals who have taken up certain roles in the marketing department for instance. Aggressive promotion while at the same time making identification of the expected target for the particular service or product is of importance. The marketing content is also crucial, and this can be promoted by the presence of activities like marketing strategies and strategic marketing which can be solely managed in ...

The safety shoe brands make their decision on how to produce comparatively less costly, and they make a decision of moving their production to the other countries.
The main reason for this decision is the relatively cheaper labor costs in some developing countries like China. Subsequently, the safety shoe companies are transformed into trading businesses in their countries. Outsourcing the production of the shoes will influence the following agents in the economy: 1-Workers who were working in the shoe production factory in the countries of origin, 2-The other workers, 3-The demanders of the safety shoes, 4-The safety shoes companies' ...

INVESTMENT ANALYSIS OF VIETNAM

INVESTMENT ANALYSIS OF VIETNAM

Summary

Vietnam has changed in the last thirty years from an agrarian country to a service and manufacture country leader in the world in growth and economic activity. The country has a communist system legally but, in the practice, the country has a liberal policy in the economy signing the Trans-Pacific Free Trade Agreement but maintaining the political control under the rule of one party. The country offers opportunities and risks for individual and corporation with the intention to invest.

Introduction

Vietnam is known in the world as the country where United States of America lost a ...

In the year of 1955, families around the world became at risk of losing decades of having dinner at the table, together. Yet, at the time, it seemed like a reasonable solution to haphazardly putting a meal together for a family who, at times, would not eat it. The phenomenon of the fast food industry has released many parents from the scrutiny of meal-planning every day of the week. The commercial marketing towards children made their products irresistible, seemingly affordable, easy, and enjoyable. McDonald’s took the world by force, making hamburgers and French fries the answer to busy ...

Advertising has become a significant part of American society in today’s world. One cannot go half an hour without seeing, hearing, or reading an advertisement of some kind. From labels on t-shirts to billboards, advertisements have become a prominent part of the daily routine for all Americans. In turn, advertisements have a significant influence on the population because of their prominence and frequency. Advertisements in the twenty-first century blur the lines between traditional and subtle, appearing in many intrusive ways to the point where the viewer does not always realize that they are seeing an advertisement (Hitchon and ...

Demographic

Geography
Chile is one of the Southern South American countries that borders the South Pacific Ocean and is located between Peru and Argentina. The country geographic coordinates are 30 00 S, 71 00 W, and occupies a total area of 756,102 square kilometers that include 12,290 square kilometers of water and 743,812 square kilometers of land. Compare to other countries in the region; Chile is slightly smaller than the size of Montana (CIA). The general climate of the region is temperate climate with Mediterranean in the central region, desert in the north, and damp and cool ...

The Consumer Financial Protection Bureau (CFPB) is one of the independent financial regulator institutions in the United States- created by Dodd Frank Act. CFPB operates within banks, mortgage offering firms and even securities firm within the US. This financial protection body was established to restore peace and trust within the financial institution and their customers.

CFPB has a number of goals and missions which are as follows:

The bureau has the obligation to make financial markets work best for consumers. This Act makes sure that consumers are not exploited of their rights. It is also worth noting that, the bureau puts some checks and balances in all the financial undertakings within ...

‘Anyway’ is a perfume brand developed by ‘Juliette Has a Gun’. The perfume is a designer perfume and sells at prices worthy of designer perfumes (TCPB 1). The downside of this perfume is that it has failed to master the rules of un-selling and seduction. The brand plays it safe and offers a relaxed and airy style of perfume. It seems that the perfume is trying very hard to impress while at the same time not wanting to offend the consumers. The problem with such a strategy is that it misses out on capturing a wide customer base. Consumers ...

Visual Analysis. Case Study: Wendy’s Deluxe Ad

The most common elements of an ad are -as stated by Landa (2010 211)-, a line (or headline), a visual, a body copy, a tagline and a sign-off. Sometimes, not every element needs to be included, as each piece of ad differs and is created under a different approach. In this particular case, the product shot is the iconic Wendy’s deluxe hamburger standing at the forefront with a cup of soda and French fries on the back completing the traditional combo. To the right, the phrase “FILL UP FOR LESS” serves as a tagline, which is followed ...

Abstract – This paper talks about the study of design in contrast to the designer’s creativity and the consumer’s will based on a case study.
Adrian Forty”s “objects of Desire”, talks about the mindset of a designer while trying to create something, he has highlighted that the creativity of a designer as such is influenced by common myths which are related to his desire to create as per his interest and the path that a designer takes to reach the final product that he wants to see. However the approach that Forty thinks makes more sense is if a designer creates ...

Introduction

Schwab (2012) says that one of the pillar the improves an economies competitiveness is these is, the inevitability of a well-functioning economic system that distributes resources to high anticipated rate-of-return investments, regardless of the political standing of an individual. The economic system delivers the legal context and services required for the efficient working of a market economy. The government, in particular, plays a crucial role not only in ensuring that the resources available are allocated without bias but also in determining the right market structures for an economy. Putting forth the right market structures and even distribution of resources ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Discuss the meaning and characteristics of different monetization strategies in the digital economy. How can content and user-generated content be monetized? Critically evaluate these strategies by referring to specific examples

Introduction

The traditional balance between entrepreneurs and customers has changed due to the development of the global economy accelerated by new communication and computing technologies that have created an open global trading regime. Organizations, especially the macro enterprises have to deal with the growing demand for digital marketing and distribution strategies irrespective of the amount of revenue they generate. According to Capgemini Consulting (2014), extracting value from the connectivity opportunity ...

Value Chain Product-Based Companies

Introduction
Supply chain management refers to all engagements required in over-sighting of the movement of product/services from a producer to the final consumer. As a process, it involves the management of materials, finances as well as information through proper coordination and integration between companies. Supply chain forms the heart of a company’s operations to fulfilling its objectives. Effective supply chain has to create, deliver and maintain an effective value chain in its operations. Here, value chain refers to all internal function’s engagement with external suppliers in order to fulfill the needs of the consumer. In reflection to ...

Introduction

This is a blog post which provides a critical evaluation and marketing recommendation on the Red Baron Pizza. The procedure of evaluating the product will include an application of the marketing mix and other variables relevant to the qualities and features of the frozen pizza. This will use the tools and techniques of marketing and they will be applied in order to identify whether it is a good product to buy or not. Ultimately, the research will culminate in the presentation of a recommendation on whether the product is ideal or not.

Product Description

Red Baron Pizza is a product of ...

The role of heuristics and consumers' market beliefs in individual decision-making

The decision-making process of consumer may be represented as the solution of the problem whether to purchase or not particular product or service. In this case the criterion of the optimal solution is the benefit that the consumer receives as the result of his purchasing decision. In order to adjust the outcome of purchasing decision to individual preferences, a person may apply various strategies intentionally or unconscionably. An important feature of such strategies is the question of whether the consumer may limit his desire or customer's beliefs to make the buying decision in accordance with the principles of heuristic.
...

VALS Analysis

VALS analysis
VALS, an acronym of Values Attitude and Lifestyle is one of the major consumer behavior analysis tools for performing psychographic breakdown. The terms used for the survey presents an intangible nature for gauging the hidden nature of the consumers. The idea behind the survey given is that when a consumer’s thinking is known, and then the best communication approach can be devised to lure them to the product. Therefore, the best way to identify what the perception of the consumer about a certain product is through getting to their minds. The best way to achieve this ...

Introduction

The essence of a company is to take inputs from the external environment, process it and offer it to consumers. In this world where all nations are capitalist in outlook, there are anti-trust laws that means that for any product a company produces, there are many sellers targeting the same or similar consumer. This forms the boundaries of an industry. Each industry has its market – which include the total number of consumers. And firms in the industry seek to gain or expand their market share. In order to capture a higher and bigger market share, a firm will need ...

A distribution channel is a series that a commodity passes through to get to the final user, which is the consumer (Cravens & Piercy, 2006). The series might be a business or intermediaries who ensure a product or a service reaches those it is meant to benefit. The series can be one of the following;

Internet

Wholesalers
Distributors
Retailers
Agents
It can either be short or long, in that, when sold from the producer to the consumer directly, it is a short, while long when passes through intermediaries. In most cases, the intermediaries receive the product or service from the producer ...

Social Issues and Advertising in China

Advertisements are meant to sell products to the consumers. Consumers are selected according to certain demographics. This means that the advertisers should do research into who to target with a particular message. Thus, the message that is used to depict a particular issue would resonate with the viewer or the consumer. This especially so if the target market is the central component of the advertisement. The first aspect would be to know and understand that China has a digital generation, and it is still growing. Thus, anyone who wishes to sell products in this country, has ...

Food is a basic commodity needed to sustain life and as such, it must be safe to eat. Despite the innumerable controversies that abound regarding the ingredients and additives in our food and sage advice from many professional sources and health gurus arguing to the contrary, this paper will support the thesis that, for most people, our food supply is safe. While accepting that prepared foods may contain additives and preservatives, these are necessary to allow manufacturers to bring food safely into our homes. Preservatives and additives are necessary to ensure that our food supply is safe, but ultimately ...

Zipcar is one of the most revolutionary business ideas that has come along in a long time. Zipcar, along with Uber, have been instrumental in leading the consumer’s choice to not pay for expensive parking and car transportation options in big cities, (Zipcar Case Study: An Overview, 2016). Zipcar’s target is the consumer who perhaps is not a long term resident in the city they are residing that does not want to invest in the responsibility of owning a car and all of the expenses that come with owning a car, (Zipcar Case Study: An Overview, 2016). ...

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Introduction

Zillow.com is a real estate website that boasts of providing its consumers with quality data and knowledge that can help them for various activities that include selling, buying, financing, remodeling, and renting. Zillow.com has a database of more than 100 million properties in the US. The website has also a mobile version and apps that are suitable for different platforms.
This report is an evaluation of the website form a specific view of the consumer. The website is evaluated on various parameters on the effectiveness to serve ...

According to the modern market trend, the microwavable foods offered by brands such as Healthy Choice and Lean Cuisine have become a convenient option and an easy diet solution for busy people. These microwavable foods are easy to prepare and consume for the people having hectic lives. Thus, there are two growing competitors for this industry of low-calorie frozen, microwavable food. These two competitors have several common factors in their products such as product types and variety, nutritional level and price margin. However, according to the recent financials, Lean Cuisine and Healthy Choice, it had faced a significant drop ...

Assignment #5: Product Management, Branding and Pricing Strategies

Colgate-Palmolive as a whole seems to be excelling in terms of profitability and performance, within the global market. According to the Colgate-Palmolive 2015 Annual Report, their worldwide net sales were over 16 million in the last year alone. The company has become increasingly popular for its longtime production of high quality oral products and home care items. However, there are plans to expand the company’s operation into newer, more relevant products. Following this, Colgate has chosen to introduce a new product segment under pet nutrition. The Colgate brand is mother to world-renowned brands such as Ajax and Softsoap. ...

Question 1:

The issue of giving data to the Chinese government is a tricky one because the Chinese business culture does not have the same respects for intellectual properties and securities as we are accustomed to in Western countries, (Overseas Business Risk – China, 2016). This is a major issue when debating this subject matter because the Chinese do not have the same protections to intellectual property, which means that there is a major issue if a user’s private data is exposed and it contains patented material or material that is soon to be protected, (Overseas Business Risk – China, 2016).
What ...

Introduction

Health Care System is complex sector, influenced by a number of internal and external forces. One of the distinguishing characteristics of the companies, operating in the industry is the strong dependence on the local and international regulatory base and the regulations with regards to the licensing and composition of their products. In this document, I will focus on Johnson and Johnson (J&J) operations and will look at the competition, customer profiles, marketing mix and pricing strategies, relevant for the company. As it was outlined in the previous work, J&J works with a complete line of products, including baby, skin ...

a)
The selected company is Coca-Cola and their legendary product Coke. As a brand, Coke is a product that is present on a global level, as is a major part of lifestyle of consumers and businesses on a daily basis. The global reach is evident from the fact that Coca-Cola has more than 250 bottling partners on a global level (Our Company, 2016).
The distribution system at Coca-Cola uses multiple channels locally, and the final product is distributed through multiple channels, and they are, grocery stores, street vendors, convenience stores, amusement parks, movie theatres to name a few, and ...

The purpose of a marketing audit report is to enable an organization to analyze and evaluate the effectiveness of the marketing department relative to the use of alignment skills, processes, and systems because these processes affect the return on investment. Information revealed from this process can disclose the need for opportunities that can improvement the present marketing processes. As an example, if a company desires to achieve a higher performance level in its business, there will be the need to increase effectiveness while also improving the return on investment (Patterson, 2009). This could mean that the organization needs to ...

Question 1

Organizations today focus on empowering consumers, using self-reliance advertisers and applying new technologies in advertising their products and services. Additionally, the advertising industry has become more conventional because traditional advertising skills and capabilities find no room in the modern business world calling for their transformation, refinement, and sometimes replacement. However, some companies like Kellogg's have decided to maintain the traditional way of advertising.
Kellogg’s Company is one of the America’s multinational foods manufacturing company. The company’s vision is to enlighten and delight the world using quality foods and brands that are essential for consumer’s health. ...

Smart watches

It is evident that smart watches have revolutionized the contemporary and highly technological world tremendously. However, the current use of smartphones only offer a glimpse of what smart watches can do in the future when its application is fully embraced. Consequentially, the application of smart watches is postulated to stretch beyond its current range of use that merely involves the retrieval of data from other devices and the collection of information from both external and internal sensors. Given, smart watches are invaluable wearable gadgets when it comes to the collection of personal information including blood pressure and heart rates. ...

The healthcare care system has come a long way and there are several changes and challenges that have been incurred in trying to make it better for consumers. Consumers too have enjoyed quite a bit of the transformation. They have experienced their fair share of challenges during this metamorphosis of the system which doesn’t seem to be any closer to its final form however many strides have been taken and several policies put in place all for the betterment of the system. and it goes without saying that what it’s like today is closer to what most ...

Changes in Market Equilibrium

The interaction of the forces of demand and supply determines the equilibrium price and quantity in a perfectly competitive market. A market is in equilibrium when no buyer or seller has any incentive to the change in the commodity that he or she buys or sells at the given price.
The equilibrium price of a commodity is the price at which the quantity demand of a commodity equals the quantity supply and the market clears. The process by which the equilibrium is reached is shown by the intersection of the demand and supply curve of the commodity.

Summary of the Video

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