Non Financial Performance Indicators
Financial measures of performance may mislead the stakeholders because they only tells us about the performance of prior periods but in order to gain a wider perspective of performance the following Non Financial performance Indicators would be appropriate;
The company should evaluate its sales growth by products and services in order to understand its market share and size of customer base. There is a possibility that company has more expertise in the assembling of plumbing parts. The import of final products is a general business and always has threats from new entrants. It is also necessary for a company ...