As it was presented and further approved by the Board of Directors, this document aims to enact a detailed implantation plan of the Online Loyalty Program for the clients of an Eagle´s Next Hotel Chain. Current loyalty solution applying physical cards proves to be ineffective and market competition drives innovation in this sector. Given the IT capabilities and existing market technology it was suggested that the company develops personalized mobile application that will serve as a loyalty cards upon validation of the hotel stay.
The arguments behind the recommendation for the investment portfolio were summarized as follows:
- Financial benefits from the project account s for USD$ 20 million in profit over the ...