1. Evaluate each method of collecting the data. Which would you recommend and why?
The first method is simpler than the second one. It does not involve any complicated action from the respondents’ part. It uses elimination approach to reveal the best and the worst name according to the respondents’ perception. On the other hand, it seems to be oversimplified. The method cannot be used for developing product name because it does not involve product testing. I consider that a lot of attention should be paid to the process of developing product name because the name is one of ...