Organisation Reports Samples For Students

Analyzing the New York Times

In the 21st century, the development of technology means that several media companies have entered the market. This has increased competition for clients and customers. With the accessibility of the internet, it has become easy for people to access information. No sector has been affected as much as the media industry. Whether in the print media, online news, advertising or broadcasting, there are several companies and organisations that seek to assert their superiority. The increased competition is a major cause of concern. Because of this, companies have resorted to employing mechanisms through which to analyze the external and internal environments ...

Strategic and non-strategic decision making process for Hilton Worldwide

Introduction
The aim of the report is to critically assess the strategic and non-strategic decision making process of any international business organisation and analysing the maturity and desire towards the management of risks and proposing significant strategies that the organisation can adapt for further development.
For the attainment of these objectives, Hilton Worldwide has been a target and the paper has been outlined into four major segments. The first segment presents the theoretical perspective on strategic management and strategic decision-making and the implementation of the concepts of the targeted organisation. The second section describes the concepts of non-strategic management ...

Management- Organisational Analysis Report

1.0 INTRODUCTION
The objective of this study is to evaluate an Australian organisation with over 100 employees. The organisation that has been selected for the evaluation is ‘BHP Billiton’. The central theme of this study is to diagnose BHP’s structure, human resource and symbolic frame.
The structure frame focuses on revealing the organisational chart. Through the organisational chart, the complexity along with the organisational level has been evaluated within the study. The study also encompasses the coordination of activities within the organisation, while identifying the coordination mechanism within the organisation.
The human resource frame entails ...

Introduction:

With the growing possibilities of work opportunities, employees have multiple jobs to choose from. One of the key influential factor to take up the decision of a job change is compensation. It motivates the employees to fulfil the expected roles and objectives assigned to them. Strategic compensation differs in such a manner that here the employee is not considered just as an overhead. The employee’s salary and related monetary benefits are directly related to the strategies that have been formulated to achieve the company’s crucial objectives that ensure the profitability and sustainability of the firm in the ...

Introduction

Nike Inc is a corporation that was founded on Jan 25, 1964 in the county of Washington. It is a corporation that was founded in the United States of America by a Phil Knight. At the time of its inception Phil was a track athlete at University of Oregon. The company commenced operations as a distributor of shoes for a Japanese company. Original the organisation started operating under the brand Blue Ribbon Sports which was later changed to Nike Inc, on May 30th, 1978. The name Nike originates from the Greek goddess of victory. Presently the company specialises in the production of sports equipment and ...

Executive Summary

The modern workforce has a lot of diversity all stemming from factors which are internal, workforce, and workplace related. Diversity that is common in the labour force includes race, sexual orientation, gender, and disability. However, there has been an increasing diversity which is most often overlooked but is critical and is the age/generation diversity. In most developed companies there are at least four clear generations working side by side which are older or mature baby boomers, baby boomers, generation X, and millennia babies (generation Y). Like any other diversity, if it is not effectively managed then the organisation has no ...

Approaches to Quality Management Appropriate to Commercial Operations

Product Quality and Service Quality
Product quality and service quality are two distinct theoretical issues in terms of commercial operations and commercial operations management. Service quality is measured by internal structures as well as by consumer perception of quality of service; a service cannot be considered to be a quality service if the consumer or customer feels that the service is inappropriate or of low quality (Jahanshani et al., 2014). Consumers or customers often expect high-level service in today’s economy because of the number of choices available to them: for companies like Toyota, the competition is even more ...

Executive Summary

The report has been developed to evaluate and assess the different sources of finance available to a sports organisation of the likes of Manchester United. In the report, various finance sources have been analysed for the organisation and the incumbent sources being utilized by it. The report has also outlined recommendation of which source of finance should the organisation utilize in accordance with their suitability.

Introduction

Manchester United is one of the most popular soccer teams of United Kingdom with its headquarters in Old Trafford, Manchester. Manchester United was founded in 1878 and listed for New York Stock Exchange in ...

1. Introduction
In the current increasingly uncertain market environment, it is difficult for firms to maintain their competitiveness in the marketplace and to increase their market share. In this context, businesses recognise the importance of enhancing managerial efficiency in planning, organising, and controlling various organisational activities so as to achieve a competitive edge over market rivals. The concept of project management has gained great popularity over the last few decades as a result of growing complexity in the business landscape and mounting volume of business transactions (Webb, 2000, p.69). Corporate managers believed that the idea of project management might assist ...

A project manager plays a key role in the implementation of the strategies of an organisation bythe use of entrepreneurial skills and approaches when responding to new the ever-changing needs and opportunities. However, the operational responsibilities of a project manager that is planning and control are in contrast with the characteristics of an entrepreneur (Spellman, 2011 p 65-71). In line with this contradictory view point, it is of great importance to determine whether managers who poses entrepreneurial characteristics are subjected to the projects that are most successful. Enterprising tendencyon a project manager’s part is correlated with projects that ...

easyJet Plc’s Governance Disclosures: A Critical Evaluation
1. Introduction
The concept of corporate governance has gained considerable significance since the collapse of a series of corporate giants including banks worldwide followed by the global financial crisis 2008-09. The global financial crisis led to huge financial losses and massive job cuts across the globe, particularly in United States and United Kingdom. Official investigations following the crisis revealed that accounting fraud and other top management malpractices contributed notably to high-profile corporate scandals. In response to these reports, the UK government designed and enacted the UK Corporate Governance Code that specifies ...

Question 1

Management information system [MIS] is an integrated system that helps the management with relevant information to plan and make decisions in order to run the business more effectively and efficiently (Becerra-Fernandez and Leidner, 2014 p.42). The core aim is to make raw data into useful information that helps in managerial decision-making. That being said, the functions of MIS are data capturing, data storage, data processing, data and information distribution, prediction or forecasting, planning, and control (Leon, 2008 p.328). Data processing is the process of gathering data from various sources; this may include customer touchpoints like stores and e-commerce sites, ...

REFLECTIVE REPORT: DEVELOPMENT OF A REWARD MANAGEMENT SYSTEM

Reflective Report: Development of a Reward Management System
Overview of the situation
The purpose of this report is to reflect on the organisational structure and management system at Sur University College in Oman. Sur University College offers a number of very important services to students and the community alike, but there are certainly struggles that the organisation experiences as well. The college is a diverse learning environment, and the organisation as a whole employs a number of staff, which often has a compounding influence on the overall fluidity and efficiency of internal organisational culture. Underperformance is sometimes a problem ...

MANAGEMENT ACCOUNTING

Standard Costs Used for Variance Analysis and Favourable/Unfavourable Terminologies with Suitable Examples 8

References 11

Management Accounting
Differences between Management Accounting and Financial Accounting and the need for Investing in the latest Accounting Software
Audience Served
The basic difference between these two accounting fields is that the management accounting is concerned with providing information to internal stakeholders of an organisation such as the senior management, supervisors and employees. In contrast, financial accounting provides information about the financial health of the business to external stakeholders such as potential investors, shareholders (in case of a publicly traded company), tax authorities, lending institutions and ...

For obvious reasons, having a clear and effective understanding of knowledge transfer is a vital tool that should be possessed by all the individuals in any given organisation. Taking the case of the army, knowledge transfer is a critical issue that should never be underestimated. In the military, a soldier is supposed to know what to expect and how they ought to react to varied military situations, therefore, to the soldier, this knowledge is literally a matter of life-and-death. Similarly, the aspect of effective transfer of knowledge in a business organisation either dictates its success or fall. In this report, I will focus on the ...

Organisational behaviour is a study of business organisations and how the separate component parts come together to work to attain optimal results and attain synergistic effects. This is often done by evaluating the different business units in an organisation and how they work together under a specific leadership in order to ensure that the people, assets and resources of the organisation works to attain the highest and best results. Organisational behaviour aims at bringing together components of an organisation to ensure effective work and efficient utilisation of resources at the lowest possible cost.
The purpose of this paper is ...

Accounting Standards and Regulations

Part a - AASB 15 Revenue from Contracts with Customers
This accounting standard is addresses organisations’ concerns to recognise, measure and disclose revenue using a five step process. Applicable from January 01, 2014, this standard was issued in May 2014. As per this standard, which will replace AASB 111 and AASB 118, organisations can recognise revenue or income even though the products and services are not yet delivered to customers. In other words, companies can record the recognition of the payment (service income) even when the entity has not yet provided goods and services.
As per this standard, revenue ...

Executive Summary

Burberry is a British fashion house, which offers luxurious pieces and accessories. It distributes everything going from clothing to accessories and even perfume, fragrances and household materials. It is an iconic British product and represents a true image of the British culture abroad. It was widely known by its distinctive tartan pattern, which has been subjected to a lot of copies around the world. The importance of the brand and its strength in the economic world can be figured by the fact that her majesty Queen Elizabeth II and his royal highness, prince of Wales have granted the company Royal Warrants. Burberry ...

1. Executive Summary
The importance of networking cannot be emphasized enough, especially in the corporate world. The main channels of networking for tourism professionals these days are; personal meetings, conferences, seminars, corporate events, volunteering activities and online networking. There are many tourism organisations such as UNWTO, TTRA and The Tourism society that present the tourism professionals with the opportunity for networking. One to one networking between students and alumni at a school is also valuable and can turn into profitable ventures and opportunities in the future.

Table of Contents

2. Introduction to the Importance of Networking
2.1 Point ...

1. INTRODUCTION:
The strategic management of an organisation is considered to be the corner stone of success. Major Managers take the responsibility to unify a strategy that provides a coherent perspective on what the company aims to achieve. However, a number of corporate have been in serious financial problems and lost their business because of errors in their strategy. This paper aims to critically discuss the meaning of strategic management. Additionally, in the light of this, a critical evaluation will be applied to the Body Shop’s strategy. Such a study will be useful for the Body Shop in developing their strategy and ...

Introduction

A report following a global study of 44,000 people in the tourism sector by TripBarometer Connected Traveller report states that China is among the few top ten nations with connected travellers and categorises 49% of the Asians as connected travellers as most of them use a PC or mobile for booking trips . TravelBurma App targets the Chinese travellers, local business travellers, and other foreign travellers in the age group of 21-50 years. As Myanmar is a business district unit, people often prefer travelling there than any other part of China. During the year 2015, more than 4.68 million ...

Executive Summary

Commonwealth Bank of Australia (CBA) is a large bank serving many clients. To improve their ability to win more customers, it needs to train its supervisors in the sales and marketing division. Training motivates employees to become more committed to the company. Training also minimises instances of high turnover. Furthermore, training increases employees’ performance, which ultimately contributes to the organizational performance. Before taking employees for the training program, CBA ought to conduct a needs analysis. This will assist in the development of the content of the training program. In this case, the content of the training program for supervisors ...

ABSTRACT (EXECUTIVE SUMMARY)

This report critically reviews and analyses the concept of employee engagement as it occurs in human resource management. The essay critiques the core elements and features of employee engagement and how it relates to motivation. It reviews how employee engagement can help a firm to achieve optimal results. These pointers were applied to Apple and the paper concludes with a series of recommendations on how Apple can improve its status through employee engagement.
The research identifies that employee engagement is about getting workers to focus on organisational tasks by dedication, vigour and absorption in meeting organisational tasks. This is similar ...

- Report: Terrorism intelligent Report and Dossier

Executive Summary

The purpose of this report was to research and analyse terrorism in particular a terrorist organisations and other organisation involved in violence in the past and now. The research focused on Al-Qaeda, a group that has been involved in the mass killing of people and attacks on properties. The research for this report involved news paper reports, online articles, text books and radio and television interviews. The findings of the research show that terrorism is still very active around the world and there has been a decrease in attacks by some of its organisations. Many ...

Executive summary

This report is an analysis of the performance of Kodak over time since its inception. The report finds that the dismal performance of Kodak is largely as a result of the poor leadership elected to lead the company. The report traces the failures of the company to the hierarchical and toxic leadership styles that saw the company lag behind in joining the competitors in the migration to digital photography.
The report concludes by highlighting the specific failures of leadership that cost the company a fortune had it transformed into digital promptly. The report recommends a series of actions to ...

Analysis of the organisational profile of Lane Automotive and SWOT Analysis

Abstract
This paper uses the company websites, newspaper publications etc. to research on the organisational profile and the current company’s position of Lane Automotive. Lane Automotive has secured a brand name in the Automotive Industry. The organisational analysis enables us to know the strength and the opportunities it has to help it maximise its profits also the threat that needs to be kept under check and the weaknesses that needs it to overcome. The research suggests that Lane has its strong brand name and popularity as well as sponsorships of big racing events as its strength, the market ...

Introduction

Singapore Airlines (SIA) is one of the biggest entities that operates from Singapore. Due to the nature of the industry it operates within and the quest to become a global giant, Singapore Airlines continuously changes its strategic and operational systems. This has culminated in many modifications and adjustments that are due to decisions from its shareholders and the topmost directors and managers. The purpose of this report is to critically evaluate and analyse organisational change and its modification in SIA over the past 5 years. This will include the discussion of the initiators of change and the desired objectives. The ...

Management Report 1 – Environmental Audit

INTRODUCTION
L’Oreal being the market leader in the cosmetic industry consists of 27 international brands with operations in 130 countries (L’Oreal, 2011a). In the year 2011, the company recorded sale of 20.3 billion Euros (L’Oreal, 2011a).
This assignment would consider both the internal and external environment and would help to identify the affect of both the environment on L’Oreal’s current and future strategy.

It is important for the organisations to carefully analyse and evaluate the internal and external environment in order to identify and explore different factors and elements which directly influence ...

Report on Assessing Your Readiness for Agile Development

Many companies and institutions are considering taking steps in the direction of agile development. Agile development promotes planning, development and delivery of a time bound approach which is a process, and it encourages fast flexible response to change (Boehm & Turner, 53). The issues to consider are your current state and possible courses of actions.
The presentation is provided to enable the company make assessment for agile development readiness. The other objective is to objectively evaluate the factors that are strengths and weaknesses in the adoption of agile development.
The company / institution should understand their current position. There ...

Introduction

This report aims to analyse the Triple Bottom Line theory in accordance to sustainability methods and processes. The event which will be related to this study will be Tomorrowland the festival which has been held since year 2005. The sustainability policy of the event’s business processes and operations will be critically assessed and appraised which will be aligned with suitable recommendations for more effective sustainability methods.

Tomorrowland

Tomorrowland is an Electronic Music Festival held in Boom, Belgium every year since 2005. The target audience of the festival are young adults from ages 18 to 27. Their socioeconomic target are ...

Introduction

This project will examine the portfolio of the Virgin Group in relation to their stakeholder marketing processes which helps in targeting specific classes of clients. This will be done in two parts:

Part 1: The evaluation of communication approaches and methods used to target various stakeholders and

Part 2: An application of IT Skills and Business Software applications to produce a portfolio of stakeholder marketing communication materials used by the Virgin Group.

Part 1: Stakeholder Communication in Virgin Group

Communication is a system through which an organisation codifies a message, transmits it to a given receiver and the receiver decodes the message, internalises it and takes action. Communication is important in sharing ideas, information or emotions from one entity to another. ...

Assignment 2 – incorporating tasks 1,2 &3

Assignment 2 covers learning outcomes:
LO2 – Understand the process of strategic planning. LO3 - Understand approaches to strategy evaluation and selection. LO4 - Understand how to implement a chosen strategy.
You have been asked to prepare a report for selected company assisting them to develop a business strategy. The report should include audits of the company (Task 1), a future strategy for the company (Task 2) and information how to implement the future (Task 3).

Scenario and Task 1

You will carry out audits and produce stakeholder analysis. This part of your report (1000 -1200 words) will explain the need for strategic planning ...

Executive summary

Social media, Apple Pay, and email marketing are three major digital marketing tools employed by Apple to improve its sales and the market share growth. Although Apples does not engage directly in social media marketing campaigns, the company maintains a huge group of insanely loyal customers in virtual communities like social media so as to speak in favour of the company and thereby promote its products and services. Many of those fan-boys are tech-savvy, and hence they are able to authentically talk about Apple products/services in social media. They unite their voices in social media websites like Facebook and ...

Executive summary

The international human resource practices in the worldwide business require effective management to ensure unceasing existence of the global business organizations. Avon being a multinational beauty company operates globally in the manufacturing and sale of the beauty products for women, apparel and fashion ornaments. It conducts its operations in over 100 countries and does direct marketing to its consumers through 5.8 million sales representatives and it has over 42,500 associates allied to it.
This report incorporates discussions and evaluation of the strategic international human resource practices of Avon in terms of staff training and development, the reward management ...

Abstract

Red Bull GmbH is a global energy drink production company established in 1987. Its headquarter and entire product manufacturing operations are localized in Austria. From there, Red Bull services over 145 countries through the company’s regional distribution hubs in Tokyo, Dubai, Singapore, Paris, and other cities. Since the foundation, the organization has had three shareholders: Chaleo Yoovidha (49%), his son (2%), and chief executive officer Dietrich Mateschitz (the remaining 49%). This report will comprehensively assess key areas of Red Bull’s long-term success, such as the company’s leadership style, organizational structure, internal culture, product lines, corporate and business strategies, and competitors, as well as Human Resources management and performance evaluation criteria adopted within the organization’s framework.

Summary

Red Bull is an Austrian-based energy drink conglomerate with a global presence in over 145 countries. Founded in 1987 by Chaleo Yoovidha, his son, and CEO Dietrich Mateschitz, the company produces and distributes its signature drinks under stringent standards via regional centers in the UK, France, North America, Japan, UAE, and Singapore. The company emphasizes both commonality within markets and individuality at the product level to maintain profitability. The focus on customer experience perpetuates an internal culture that highly values employees – the approach that allowed Red Bull to endure since its inception and top the competitive industry of energy beverages worldwide.

Raichaudhuri (2010) points to Red Bull’s organizational structure as a hybrid, combining both functional and divisional models in order to achieve success through franchising. All four products marketed by Red Bull – the flagship product Red Bull energy drink, Red Bull sugar-free, Red Bull Energy Shots, and Red Bull Cola – are designed with young urban professionals in mind. Despite dominating its market for over two decades, Red Bull lost a market share to several competitors that have gained ground against the company’s monopoly. For instance, since 2000, Red Bulls’ dominates 29% of the market, with Monster Energy Drink being closest at 23% (Cirillo 2009).

The company employs an innovative franchising model with decentralized operations in marketing and manufacturing. To gain a presence in the youth market, they have employed aggressive strategies such as viral marketing to distribute free samples of their energy drinks to universities. Furthermore, they sponsor sports personalities and celebrities, charities and entertainment events, which allows them to relatively easily enter a lucrative youth market. With 6900 employees hired globally, this strategy has been largely successful for the energy drink giant.

By training regional managers at local centers and supplementing the company’s marketing moves with performance teams from headquarters, the brand has managed to establish a strong presence across generations Y and X, as well as in sport-related events, leading to its business success.

ORDER CUSTOM PAPER

Leadership and Management

Red Bull is a multinational company headquartered in Austria, managed by Dietrich Mateschitz since its licensing in 1987. Its majority ownership (49%) lies with Chaleo Yoovidha (owner of TC Pharmaceuticals, Thailand) and his son (2%), while the remaining 49% belongs to Mateschitz himself. Getting 90% of its capital from two major owners, Red Bull finds the remainder 10% through bank loans. The core values driving Red Bull include identity, authenticity, credibility, masculinity, and perseverance. Following them consistently has etched the company onto popular culture as well as traditional sports media platforms. In turn, this made Red Bull one of the key players that have defined the energy drink industry for the greater part of the last three decades.

Red Bull has built a global empire due to its successful, one-brand distribution network. On the one hand, regional headquarters in Tokyo, Dubai, Singapore, France, the UK, and North America have their own CEOs and marketing teams. On the other hand, all of them adhere to the core principle stated by the Austrian HQ – focusing on marketing the product directly to consumers (Scribd). To complement this platform-agnostic strategy Red Bull owns a company that develops and operates sugar-free variations and non-Red Bull drinks, for example, LunAqua in the USA, a water brand that contributes to even greater market reach.

Under the leadership of Mateschitz, who has established himself as a successful promoter of the German Blendex toothpaste, Red Bull has employed a strategy of aggressive marketing to promote their products. This approach relies on viral campaigns and sports sponsorship as key tactics for successful brand recognition (Gorse et al., 2010). Moreover, an extensive research and development team works to make sure that each product is designed with aesthetic differentiation in mind yet has global appeal. Red Bull’s distribution partners are not part of the company’s payroll but rather independent customers who may receive additional benefits (Scribd). As a result, despite facing some difficulties due to a negative association with the drink’s unhealthy nature, the company has found the solution to retain leadership by tailoring its products for particular countries around the world. In Austria and the USA, they offer one variation of the formula, while in Thailand, a sweeter, less carbonated version is sold.

Company Culture

Red Bull’s quest for a unique and recognizable brand began in 1984. After two years of extensive research and heavy investments, the company created 200 distinct packages to shape its identity. By the time Red Bull was licensed to operate, the company had also developed “Spreading Our Wings Worldwide” – the vision and the foundation of the organization’s culture (Cirillo, 2009; RedBull). Red Bull differentiates itself from its carbonated beverage competitors by presenting a distinctive visual identity with blue and silver colors, as well as taller and slender can dimensions. The company also sets higher prices to maintain the status of premium branding in the eyes of consumers. Additionally, Red Bull’s mission statement further highlights its commitment to maintaining high standards while aiming for global success in an efficient yet profitable manner.

Red Bull’s corporate culture results in a workplace where employees share best practices to maintain the set standards and guidelines. They target an eclectic array of customers, including athletes, live bands, students, professionals, and clubbers at both domestic and global levels. Employees work towards common goals within teams coordinated by managers whose main task is to bring out the best potential in their team members.

Organizational Structure

Red Bull’s organizational structure is a hierarchical hybrid. This means it combines functional and divisional elements to improve adaptability in ever-changing markets. The choice in favor of this model was driven by competition, market dynamics, and technological developments (Daft & Marcic 2009; Raichaudhuri 2010). Led by co-founder and CEO Mateschitz, two major shareholders control the company.

First, Red Bull followed a functional type of organization structure optimized to its franchising strategy. Decisions are centralized under higher-management control at its headquarters in Austria and regional offices worldwide, including Singapore, Tokyo, Dubai, North America (USA and Canada), France, and the UK. Such an approach enables effective operations due to simplified hierarchical decision-making processes (Scribd).

Figure 1: Red Bull’s functional organizational structure

In 2004, the management shifted from a purely functional structure to an amalgamated divisional one in order to foster unified collaboration between employees. By incorporating major departments across divisions of the company – such as R&D and production, marketing, or accounting – personnel was able to draw on their collective knowledge for improved decision-making and product development. This strategy proved particularly beneficial when dealing with customer issues and general crises, such as the incident in 2004 involving an energy drink’s negative effects on human health (Scribd).

Product Lines

Established with the goal of producing and marketing one single product line, Red Bull energy drink has since 2003 diversified its offerings across an additional three distinct ranges. Nowadays, they have diversified to include four different production lines: along with the flagship energy drink, there are Red Bull sugar-free, Red Bull Cola, and Red Bull energy shots. To ensure successful expansion across the board, each new offering was tailored to consumer preferences by taking into account four factors, namely, demographics, psychographics, usage behaviors, and consumption collection (Red Bull). An analysis of all products presented below reveals how adeptly these principles were employed when designing exciting beverages for consumers around the world.

Red Bull Energy Drink

A scientifically-backed beverage, this product offers individuals a revitalizing solution for increased focus and physical performance. Beneficiaries can expect an improved ability to clear their minds and perform better while still having fun, courtesy of the combination of glucose plus taurine, glucuronolactone with sucrose, caffeine, and Vitamin B group (Scribd) – all conveniently integrated into one energy booster.

Red Bull Sugar-Free

This innovative product offers sugar-free energy with additional ingredients like all-natural ingredients, such as acesulfame K, aspartame, and sucralose. It is specifically designed with health-conscious individuals and diabetics in mind, making it an excellent alternative to regular energy drinks on the modern market.

Red Bull Cola

This cola drink is an ambitious challenge to existing industry giants, featuring 100% natural ingredients. Intended to compete with such well-known brands as Coke and Pepsi, this refreshing drink is composed of natural ingredients like kola nut extract and coca leaf extract, which is clearly labeled on each can. Despite its all-organic composition, the product’s launch sparked controversy in Germany with speculation of minute traces of cocaine allegedly found during testing. (Scribd).

Red Bull Energy Shots

This remarkable innovation provides all the power and energy of an original-sized can but in only 60 ml. Red Bull shot became a highly convenient and potent version of their signature energy drink, perfect for individuals on the go, as this portable blend fits easily into bags, glove boxes, jackets, and handbags alike. Moreover, the drink doesn’t need to be chilled.

Competitors

Since 1987, Red Bull has been a dominant force in the energy drink market. Despite two decades of changes in the industry landscape, they remain ahead by maintaining 29% control, while their closest rival, Monster Energy Drink, stands at 23% (Parker, 2005). According to data from 2008 (Scribd), this trend remains true despite shifts within other companies’ respective market shares.

Figure 2: Market share in percentage of different companies

Over the years, a decrease in Monster’s market share has been linked to increased competition from established companies such as Lucozade and Gatorade. Additionally, Kratin Daneng held significant market control in Asia despite their lack of carbonated energy drinks. In 1997, Hansen Beverage Company purchased Monster, which sparked renewed efforts to use marketing tactics similar to Red Bull, like “Unleash the Beast” and “Monster Army” campaigns utilizing events promotions to compete more effectively against Red Bull (Parker, 2005).

As competitors replicate Red Bull’s successful formula and introduce novel energy drinks, Red Bull’s market share has been impacted. Additionally, SHOCK Coffee’s debut in the coffee-energy drink sector reveals a potential new area of competition for Red bull to confront. As these products have no patent protection to protect them, they are able to undercut Red Bull’s pricing power. Consequently, it is expected that more dynamic challengers will arise within the industry setting up challenging circumstances for all players involved – notably including existing frontrunner Red Bull.

Red Bull’s Operations

The company’s production is centralized in a designated facility, where energy drinks are manufactured and canned before being distributed globally. Remarkably, the production process can be tailored to customer requirements. Such an approach leads to creating innovative products that reach the intended market via regional Distribution Partners (DPs). These DPs ensure timely delivery from the parent company to the end consumer, hence contributing to their productive and mutually beneficial relationships with the central office.

Furthermore, such a model lets Red Bull successfully run almost 7000 locations globally, showcasing an example of flexible and adaptive business behavior (Raichaudhuri, 2010). Regional headquarters are based in Dubai, Tokyo, Singapore, the UK, and several locations in the US. Yet, regardless of the location, all Red Bull employees – except for sales representatives – receive their salaries via direct payments from Austria. Also, the Austrian headquarter approves, issues, and controls the budgeting for marketing events and advertising initiatives from local franchise management. As a result, the company’s marketing activity is consistent and well-recognized across the continents, which has become key to Red Bull’s global brand awareness.

Corporate and Business-Level Strategies

The company has adopted an ambitious global marketing approach incorporating a variety of activities, including extreme sports events, art exhibitions, and video gaming. Their objective is to gain the attention of younger customers, as well as sports professionals. For example, they have employed celebrities like Eminem to sponsor their “Red Bull EmSee Battle Rap Championships” contest (Red Bull). Moreover, social media platforms such as Facebook are used to better understand customer needs and preferences, enabling them to create customized products that make the brand’s offering distinctly individualized.

Through sponsorship activities and sports team ownership, Red Bull has extended its presence into American football, ice hockey, motor racing, and soccer. Additionally, their Mobile Energy Team (MET) program provides students with an opportunity to promote the brand by driving specially designed Red Bull racers – cars decorated with a large canister of the product on top – while completing daily missions in businesses or at major sporting events (Red Bull). As part of their responsible marketing strategy for good causes, Red Bull also sponsors charitable initiatives worldwide, for instance, the “Don’t Walk Charity Fashion Show” at the University of St. Andrews in Scotland (Scribd).

HR, Strategies, and Processes

The Red Bull HR team is renowned globally for its strength and efficiency, having achieved this through the implementation of programs at their Austrian headquarters that are then implemented in all franchises around the world. Managers from global branches attend regional HQs to undergo relevant training and development initiatives so they may realize success within their own areas, while performance management teams from Austria offer further aid with employee evaluation (Scribd).

Red Bull has employed a top-down approach to their marketing strategy, utilizing regional sales and marketing teams. The availability of the product is controlled for increased mystique and demand amongst youth who view it as an essential part of Generation X culture or ‘poor man’s cocaine’ (Gorse et al., 2010). Additionally, Red Bull focuses on nightlife advertising to cater to younger generations, a.k.a. Generation Y.

Red Bull’s strategic decision to avoid traditional sports drink competition (with drinks like Gatorade or Lucozade) has yielded successful results; the brand consequently gained an integral foothold in Generation Y and X markets while simultaneously cultivating a strong presence as a sports property. Through creative sponsorships, new ownerships, and innovative properties within the industry itself, Red Bull successfully established their name across all levels of the sport.

Conclusion

Red Bull has thrived in a swirling and highly competitive energy drink market for the past 24 years. The company survived bad press because of the allegedly unhealthy nature of its drinks. Reb Bull has also efficiently dealt with intensifying competition as energy drinks became remarkably popular and similar products flooded the market. In the end, Red Bull’s revolutionary marketing techniques and innovative management approaches have allowed the organization to prosper again. Today, the company’s product line is diverse, and its market share is steadily growing while competitors are forced to adopt their strategies in order to keep up. These facts allow us to suggest that the brand will remain solid in today’s ever-evolving marketplace.

References

Case study analysis at: http://www.scribd.com/doc/17095337/Red-Bull

Cirillo, J. (2009). Running of the Bull. (Cover story). Beverage World, 128(6), 18-22. Retrieved from EBSCOhost.

Company website at: www.redbull.com

Daft, R. L., & Marcic, D. (2009). Understanding Management. Ohio: Cengage Learning. Pp. 160-173

Gorse, S., Chadwick, S., & Burton, N. (2010). Entrepreneurship through sports marketing: A case analysis of Red Bull in sport. Journal of Sponsorship, 3(4), 348-357. Retrieved from EBSCOhost.

Parker, P. M. (2005). 2006-2011 World Outlook for Energy Drinks. World Outlook Report 2006-2011: Energy Drinks, 1. Retrieved from EBSCOhost.

Raichaudhuri, A. (2010). Managing New Ventures: Concepts and cases on entrepreneurship. New Delhi: PHI. Pp. 112-117

Introduction 3

Summary of the Equality Act 2010 3
The Purpose of the Equality Act 2010 4
Protected Characteristics in the Equality Act, 2010 4
Two Forms of Discriminations Discouraged by the Act 5
Behaviour Considered unlawful in the Act 5
Employment and Working Conditions Exempt from the Act 6
Changes made from Previous Discrimination Legislation 7
Potential Problems with the Equality Act of 2010 for Employers and Employees 8
Recommendations on how Organisations can ensure Compliance with the Equality Act 11

References 13

Employment Relations and Law – Equality Act 2010
Introduction
With the rise in globalisation pressures and the need for businesses ...

Interview Plan

Assignment # 2
Introduction
The Wilson Brothers Limited (an international company of manufacturing prepared food) advertised its job vacancy for Administrative Assistant with the Major purpose of developing reports and collecting information to provide support to the unit staff and Divisional Manager. The company published or posted its job ad on LinkedIn and the leading professional social media platforms and received job applications on email address. The ad was posted to receive applications from the external candidates. Now, the report is going to provide the interview plan for the job applicants, selection methods using selection requirement and criteria and hiring ...

Introduction

The objective of this report is advise and recommend whether Restaurant Brand New Zealand Limited or Xero Limited is the better company to work for in relation to long-term employment. As companies that have the capacity to provide their employees with stable, long-term employment usually show strong growth and are thriving economically in their chosen market. This report is also based on the financial information provided by the NZX Company Research database from the past three years and articles sourced from NEWZTEXT in order to present a comprehensive view of how each company is performing in the current environment.

...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks)
The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

Affiliate Institution

Introduction
Proctor and Gamble, a company that produces household products, has faced several challenges that include financial and management problems that resulted from misguided communication during the launch of a new product (Lee, 2005. 22). Proctor and Gamble, a company that produces household products, has faced several challenges that include financial and management problems that resulted from misguided communication during the launch of a new product (Lee, 2005. 22). Meticulously, the company management has never been sensitive in managing their relationship with the employees and the clients even if it is clear that failing in this part is so ...

1.0 Introduction
The project report encompasses the analysis of marketing decisions in a smartphone marketing company as well as product mix utilizing the simulation game. Firstly, it will give brief background information on the online marketing tool, Simbrand, and the marketing company, Team Grey. After that, it will outline the methodologies used in the report. Subsequently, the study will analyze the market by evaluating its environment, segmentation and the targeting strategy. Afterwards, the study will embark on a comprehensive analysis of six rounds over which the company collected market and products data and eventually produced relevant reports. In the ...

Memorandum to: Supervisor

The Lack of a Budgetary Theory
There is significant aridness in the American budgetary literature regarding one of the most important issues of public budgeting, which is the distribution of public budget for varied purposes so that highest return can be achieved (Fao.org, 2016). However, the energy absorptions in the building of mechanical institutions for purposes of budgeting have created a diversion in attention from problems of basic budgeting. The issue is identifying the basis on which allocation of dollars for activities A and B is decided.
There are some aspects of pure economics associated with public expenditure but ...

FIVE YEAR STRATEGIC MARKETING PLAN

Introduction of the Marketing Plan
The purpose of the five year strategic marketing is a comprehensive plan developed to evaluate the proposed strategic and marketing alternatives for the M-Connect Shipping. The strategic plan aimed at investigating the surrounding areas of alliances within an industry sector to strengthen the market presence of the M-Connect Shipping within its market and increase its horizontal integration. The Strategic Marketing Plan is a key component of M-Connect Shipping overall Business Plan and serves as a roadmap for improved work plans every year wherein it features the certain strategies intended to research the alliance of ...

Report

Executive Summary
Figgie International, a company which started in 1963 and ended up being bankrupted in 1994. This diversified operating company was organised by Clevelander Harry E. Figgie, Jr. in Dec. 1963. The company was started by merging dozens of small companies and it offered various products like emergency oxygen masks to fire engines. The company once generated $1.31 billion annual revenues, and about $63 million profits for its shareholders .However the glow of the company's earnings and its lofty perch overshadowed some serious problems faced by the company .The company wanted to be "world class" but instead turned ...

Introduction

Headquartered in the City of Westminster, London, Marks and Spencer Plc. is one of the leading British multi-channel retailers of garments and high quality food products. Founded in 1884 by Thomas Spencer and Michael Marks, the company has 766 stores in the UK alone with 361 more stores spread across globally in over 50 nations (M&S #3 2014). With about 82,000 employees worldwide, the company aims to provide an excellent shopping experience to its customers, whether in stores, by phone or online. The company seeks to follow a green way of doing its business and hence it has engaged ...

INTRODUCTION

This research is aimed to provide comprehensive analysis of the retail sector in which the business aims to enter. To gain Piranhas’ attention so that the business could be provided with investment, a brief justification of the retail sector is provided for investors to have an idea regarding the market. For this purpose the retail outlet will be opened in the fashion retail segment in UK and the name of the outlet will be ‘Fashion for you’.
Fashion retail market has been showing tremendous increase in the profits and growth over the years. Owing to the increase demand of ...

In order to properly outline the ethical dilemmas of conducting business it is necessary first clearly define what a business is and what are the boundaries within which we want to place these ethical considerations. This is the starting point of this essay. For the purpose of this discussion we will define business as "a voluntary association of individuals, united by a network of contracts" organized to achieve a specified end. In a cornerstone article on normative theories of business author, John Hasnas, asserts that “because businesses consist in nothing more than a multitude of voluntary agreements among individuals any attempt to provide a general account ...

REFLECTIVE REPORT: DEVELOPMENT OF A REWARD MANAGEMENT SYSTEM

Reflective Report: Development of a Reward Management System
Overview of the situation
I reflect my experience at TSB Bank, Benford branch in 2016. The bank was underperforming since the employees were unable to meet the monthly set targets. This situation impacted the bank’s revenue as well as the provision of services to customers. Even after several meetings between the head of operations and employees, the situation worsened each month. A team of specialist was set up to investigate the issue. I was given the mandate to lead this team, and our core task was to identify the problem ...

PERSONAL AND PROFESSIONAL DEVELOPMENT

Personal Development Plan.
The personal professional development programme has been a success that has instilled new values that relate to work environments and in the completion of tasks. Various skills have been imparted that includes the use of objectives. Objectivity is a short and long term goal that has opened up an array of opportunities that closely relate to the achievement and attainment of targets. The use of proper budgets and schedules are of fundamental importance as they provide a track record of the financial prudency and work schedules that are a minimum requirement in having a successful professional ...

Abstract

This research paper is aimed at proposing or recommending different strategies using which staff members of an office could stay fit and healthy at work. It is suggested that all staff members should walk briskly and take staircases instead of elevators or lifts. However, one’s safety is important in this regard, therefore, while taking staircases one should avoid running. Similarly, instead of ordering lunch to the office, staff members may go outside in groups and visit nearby food courts to know each other. Instead of giving phone calls, staff members should visit each other workstations. It is also ...

Executive Summary 3

The Concept of Social Media Marketing (SMM) – An Introduction 4
A brief introduction of Gordmans Stores Incorporated and the manner in which its vision and mission statement has influenced its digital marketing strategy and decision-making 4

Three Key Recommendations on How Gordmans Stores Incorporated could Apply Digital Marketing Strategies and Benefit from this Concept 5

Recommended Strategy Number 1 - Social Media Marketing Approaches 5
The Passive Approach 5
The Active Approach 6
Recommended Strategy Number 2 – Reach Unique Target Market for B2B Connections 6
Recommended Strategy Number 3 – Interact Actively with Visitors and Customers to get Personal 7
Conclusion 8

References 9

Executive Summary
This paper is aimed at making simple, concise and relevant strategic recommendations using which Gordmans ...

Section 1: Description

Using data to drive customer experience was the topic of discussion during the master’s seminar I attended within the institution’s premises. The seminar was mainly concerned with the strategies that a business could use to increase the level of customer loyalty as a way of boosting the sales and revenues. During the seminar, the speaker was very precise on the importance of a business becoming more oriented towards building a long-lasting and effective customer value proposition. Additionally, the speaker talked about establishing a scheme for operating performance transformation in the sector of supply chain and clients care. ...

MANAGEMENT ACCOUNTING – COST CLASSIFICATION, VARIANCE ANALYSIS AND BUDGET PREPARATION

Executive Summary 4
1. Management Accounting, its Importance and Comparison to Financial Accounting 5

Management Accounting versus Financial Accounting 5

2. Different Classifications of Costs (Types, Behaviour, Function and Relevance) with Examples 6
a. Cost Classification by Behaviour 6

Semi-Variable Costs 7
Variable Costs 7
b. Cost Classification by Function 7
c. Cost Classification by Relevance 8
3. Variance Analysis Commonly Derived Variances, Problems and Limitations 9
a. Commonly Derived Variances 9

Material Cost Variance 10

Labour Cost Variance 10
Overhead Variance 10
Controllable Variance 10
b. Problems and Limitations of Variance Analysis 11
4. Different Operational Budgets and their Advantages 11
a. Master Budget 11
b. Operating Budget ...

Figure 1(Models.com, 2009)

INTRODUCTION

Valentino: The last emperor is a film about one of the greatest fashion designers, Valentino Garavani. He developed an interest in fashion when he was a teenager after watching a film with his sister. Valentino first opened his fashion house in Rome in 1959 and soon after that, he became one of the top European designers. Giancarlo Giammetti is Valentino’s business partner since 1960. In 2007, Valentino announced his retirement. Matt Tyrnauer, a filmmaker and journalist, examines and evaluates the private and public lives of Valentino in the documentary, Valentino: The Last Emperor. In ...

Insurance Business in Qatar: Opportunities and Challenges

Insurance Business in Qatar: Opportunities and Challenges

Introduction

The Organisation for Economic Co-operation and Development (OECD) (2014) stated that the global insurance industry has been performing well and registering growth since its recovery in 2012 after the financial crisis. The growth is more evident in the emerging countries in Asia and Latin America particularly in the life insurance sector (OECD, 2014).
The same source also noted that the non-life insurance sector continue to be in the recovery state until 2013 adding the fact that calamities all over the world negatively impact the sector. Nevertheless, the motor vehicle insurance increase premiums ...

Executive summary

1. Introduction
This is an era of accelerating changes and the reason behind it is rapid advancement in technology. With mission and vision to remain competitive, companies now thrive to go to any extent to attain long term competitive edge and sustainability (Graiser and Scott, 2004). Firms not just in electronics sector but all industries such as IT, finance, retail, construction, banking, real estate etc are developing strategies to maintain a strong customer base (Kennerley and Neely, 2003). Similarly is the case of an international electronic goods manufacturer i.e. Samsung Electronics (Samsung). Samsung is one of those Multinational Enterprises (MNEs) ...

Organization Background

Today knowledge management is very important for organizations to survive in a dynamic business environment. Knowledge management is considered as one of the important functions which needs plan, organize the activities and motivate and control the human resources to improve the overall productivity of the organization.
GS (Global Software) Ltd. is a New York based software development and consultancy company which provides software solutions to banking and insurance companies all over the United States. It is having one thousand employees working in 12 offices in 4 major cities New Jersey, Washington, Chicago and head office in New York. GS Ltd. ...

1. Importance of development planning in professional and academic context
Development planning is an important aspect when it comes to professional and academic learning and growth for any individual. The reason is it helps and promotes a systematic and goal oriented approach in an individual’s life and help in goal setting as far as career objectives are concerned. Over time, there have been many developments in the professional field which makes it important for one to be able to identify priorities, establish goals, assess one’s capabilities and requirements and implement a development plan . These requirements are absolutely essential ...

(i) Advise a couple setting up a retail business what advantages and disadvantages they may encounter with an unincorporated business structure and explain the consequences of incorporating their business.
The couple setting up a retail business is free to start any form of business according to the investment they propose to make. Investment depends on the size of the business proposed. Again they have to decide whether the capital they have will be sufficient for the type and size of the business proposed. A business structure is advantageous or disadvantageous according to the size of the business proposed. The owners of the ...

2
The Singapore Tourism Board (STB) is a government body which comes under the Ministry of Trade and Industry of the Government of Singapore. It plays a pivotal role in the development of Singapore’s tourism sector, which is the country’s key economic sector. Besides the development, it also undertakes marketing and promotion of Singapore as a preferred tourist destination.
The role of STB can be exemplified by the fact that the tourism sector currently contributes around 4 percent towards Singapore’s gross domestic product. It also supports around 160,000 jobs. Tourism also plays an important role in ...