Customers Book Reviews Samples For Students

This paper has analyzed the problem of what impact does leadership have on quality. The scope of this work involves the specific work in the book called Leadership for quality by an author Juran J.M. It has reviewed various concepts by the author.

The approach to this problem has involved analyzing three functions of businesses, planning control and improvement in quality. Also, an analysis has been made in the work force part in order to get an idea of the factors that will lead to their improvement in quality.

The results in this analysis are that quality can be ...

In the introduction of “Overdressed: The Shockingly High Cost of Cheap Fashion,” Elizabeth L. Cline remembers purchasing “seven pairs of $7 shoes” at Kmart. Lamentation follows and soon thereafter, a wardrobe inventory or stock. When Cline Elizabeth cleans out her cabinet or closet she notices, among other things, sixty one tops, sixty T-shirts, fifteen cardigans plus hooded sweatshirts, twenty one skirts and twenty pairs of shoes, most of which Elizabeth never wore.
An earlier quote from ex-Vogue editor Vreeland Diana comes to reflection: “Give ’em what they never knew they wanted.” Fast-fashion vendors like Topshop, Forever 21, and H&M are ...

There exists a debate over whether genetically modified food should be labeled or not. Some people consider it the right of the people to know what they are consuming; whereas, others suggest that as long as people are getting what they want at affordable rates they should not be concerned about what it contains. People in favor of the argument that food products should be labeled and accurately indicative of the ingredients it contains. If it contains products that are genetically produced or are artificial in their nature, then it should be the individual’s decision whether to consume this ...

Dale Carnegie’s Suggestions Related to Marketing

Dale Carnegie, through his famous book on building relationships, advises marketers to deal in an effective way with customers to win their minds. He puts forward certain simple principles that marketers often fail to use in their day to day interpersonal relationships with customers and fellow team members. The fundamental technique of handling customers, according to Carnegie, is avoiding criticism. Since the resentment caused by criticism disheartens others, a marketer should desist criticizing a customer or a competitor. For example, if a company openly criticizes or condemns a competitor, its action cannot harm the competitor in anyway. Instead, it compromises its own image and ...

Summary of the chapters

The components of hospitality industry include recreation services, campground, tourism and products all of these are categorized into hospitality and tourism network. In chapter 2 in history, hospitality for the first time has worked with employees who are close and young at age. Understanding the generation and giving these employees what they need, leaders can be able to increase productivity and employee retention. Chapter three on the other hand, focuses on specifics of lodging these include then types of lodging facilities for example lodging facilities which offer all in one services which has extended beyond bed and breakfast. Issues ...

The book “Google AdWords for Dummies” written by Howie Jacobson, Joel McDonald and Kristie McDonald published in the year 2011 by John Wiley & Sons is one of the unique books that maximizes the AdWord campaign when compared to other books of the same genre. The authors describe how one can make money the right way by using the AdWords. The book not only allows fine geographic targeting, but also allows the advertisers to edit, pause or delete the ads in real time whenever required. The authors included tips and techniques that enable to improve the advertising return on investment ...

Before the establishment of the food safety agencies the food industry was largely self regulated. This led to problems where some manufacturers did not provide the minimum safety leading to cases of food borne illness. After dealing with these problems, laws were enacted which led to the establishment of the food safety agencies. After the establishment of the agencies that monitor food safety, the situation on the ground has improved dramatically. The United States has one of the strictest food safety policies, which has resulted in very high standards of food safety. The United States is a global leader in ...

Business

Review: Hot Button Marketing
Hot Button Marketing, written by Barry Feig, focuses on the intricate and complex subject of consumer behaviour. As a specialist in the subject, Feig reproduces some of the finer points of consumer purchase behaviour that he managed to observe and develop through his innovative marketing strategies for organizations across the globe. He quotes a number of multinational organizations, such as Colgate-Palmolive and American Express, to name a few, that benefitted from his strategies. This clearly vindicates Feig’s mastery over human buying behaviour.
The book; Hot Button Marketing, provides a comprehensive evaluation of human behaviour by listing ...

Introduction

In “Willie’s Way: 6 Secrets for Wooing, Wowing, and Winning Customers”, Philip Van Hooser discussed six secrets of persuading and drawing the interest and loyalty of customers. Van Hooser based these secrets on his interaction with Willie Watson, a taxi driver that drove him from the airport once. Van Hooser was impressed by Willie’s service and considered it as a standard that service professionals should follow. Since Van Hooser discussed six secrets or guidelines in persuading and satisfying customers, the following discussion will be divided into these six. Each ‘secret’ will be discussed thoroughly and will consequently be linked ...

If I had the resources to buy consumer data based on internet purchases, it would be supreme that I verify that the information will be useful in reaching out to the target market. Data on their spending patterns, their likeliness to be interested in purchasing a product similar to ours. I would also consider the circumstances that led to the acquisition of such data. Many consumers are sensitive about their data being divulged without their knowledge. Using such data therefore, would possibly scare off a potential customer. I would also seek to acquire data of purchases made of other competing brands ...

1. (a) Define subliminal perception.
Ans (a) Subliminal perception is an old traditional system of visualization of real-time awakening, and it is nothing new. It dates backs to 1950s when one market researcher named James Viicary claimed that by using subliminal messages in a movie theatre, he manages to boost the sales of popcorn and coca cola by a huge margin. Subliminal perception is used in advertising agencies to transmit messages that cannot reach conscious awareness even if attention is focused on them. There are two methods by which messages can be transmitted. One is by using attractive visuals and the other ...

Book Review Questions

Part A: Reflections

I believe that learning involves sharing while respecting diversity. In the course of my study, I intend to learn the various moral and legal aspects of running a successful business entity that emphasizes on the need to conduct business professionally. In addition, for my organization to flourish, I think I will try and familiarize myself with good customer relations, good time keeping and also discipline my self in regard to finances or money management.
After acquiring some of these skills, I will try and share with other individuals in the quest to create favorable and fair ...

Book review

Aakers book Building Strong Brands is a work that builds on the growing recognition of the role that image and marketing play in international business. Beginning by defining a strong brand as being directly associated with brand awareness, the development of a reasonable hypothesis is developed (Aakers, p. 10). The presence of a strong brand equity position will benefit every level of industry including reducing associated marketing costs, positive brand associations, increased perception of quality and a much higher overall awareness of brand. However, the quest to build a strong brand is full of liabilities (Aakers, p. 27).
Associated issues that are common in the building a brand ...

Dodge the Bullet is a delightfully written romance story with a bit of suspense. The author, Christy, used several points of views as the story evolved.
There are five main characters: Sarah, her two sons, Dodge, and the U.S. Senator interacting in various settings. Sarah is a mother still struggling with the death of her husband, while trying to establish a new way of life in Hailey, Colorado. Her sons are not too pleased with this move from the fast-paced Atlanta life into this small town, slow-paced quiet life. Dodge, who’s perceived as a social outcast, is a handsome, caring man who seems a ...

Book Review: The McDonaldization of Society

The golden arches of the McDonald’s logo make up of the most recognizable logos in the world. However, it’s not alone-- there are hundreds of internationally-recognizable logos, and the list continues to expand year after year. The rise of globalization and global corporations has had far-reaching consequences for people around the world. It’s nearly impossible, for instance, to visit somewhere in the world where Coca-Cola is not carried; similarly, there are McDonald’s in over 34,000 locations around the world, including rural areas of Africa and Asia. With the growth of fast, reliable transportation, there ...

Galbraith’s book ‘The Affluent Society’ looks at the socio-economic organization of the United States and the political forces that are necessary for creating a strong economy not only in the short-run but also in the long-run. Galbraith central macro-economic concept is that the US economic is based on the European Economic theory. In his argument, Galbraith argues that there has been an inclination by the US market to take a trajectory that seeks to maximize production rates. Effects such as increased technology and the machine-based industries have been adopted over the years so as to maximize production. However, Galbraith criticizes this ...

Basic Marketing with Student CD by William Perreault, Jr., E. Jerome McCarthy and Joseph Cannon

Chapter 1 – The Importance of Marketing
Outline:
1. What is Marketing?
2. Why is Marketing Important to Individuals
3. The Right Way to Define Marketing
4. What is Macro-Marketing?
5. The Function of Marketing in Economic Systems
6. Marketing’s Function as it Changed Through Time
7. The Concept of Marketing Defined
8. Marketing and the Value of Customers
9. Marketing in Nonprofit Organizations
10. Concepts of Marketing and Social Responsibility
11. Ethics of Marketing
12. Ending: Conclusion, Key Terms, Illustrated Cases, and Computer-Aided Problem

Summary:

This ...

The reading has highlighted basics of pricing and the factors that a company has to consider before reaching a price. This gives us a detailed background of the costs that are incurred by the company I obtaining raw materials and transforming them into finished products and how such costs reflect on the final cost of the product (Schindler, 25). The author mentions that it is necessary for every expense to be accounted for when it comes to producing a product to facilitate balanced price. The price has to be set in a way that it is fair enough to ensure the company makes profit ...

A commercial exchange is a process which involves two parties; the seller and the buyer. The seller offers a product to the buyer expecting something in return which is usually in form of money. The product may be in form of a tangible good or service offered and the buyer may be a consumer or a business customer (Schindler 1-7).

One fundamental characteristic of a commercial transaction is that it is a voluntary interaction since both the buyer and the seller exchange the goods and services voluntarily and after the transaction both are in a better position than before. The seller becomes richer while the buyer receives ...

PayPal

This paper will review the book “The PayPal Wars” written by Eric Jackson from his point of view. In his book, the author recounts a story that he experienced in the early days of the company as a senior employee in the marketing department. In his book, Eric shares some of the inside secrets that were going on in PayPal. In his book, Eric recounts how PayPal acted as a main competitor with Billpoint and how after some time, eBay bought PayPal to replace Billpoint, a system it was using for money transfer. EBay accrued control of PayPal for 1.5 billion dollars in ...

What the book is about

There is no other book that you could see out there that is up to date and very much readable like the “A wilderness so immense: The Louisiana Purchase and the destiny of America.” Studying history has always been a hobby for a lot of people and this is basically why there are a lot of books about history that are being released every year too. It appears that this book has inspired a lot of lovers of history that it generated a great deal of influence simply because it was able to state how an originally small nation transformed as one of the ...

1. Describe how a country producing more capital goods rather than consumer goods ends up in the future with a PPF that is larger than a country that produces more consumer goods and fewer capital goods?

PPF (Production Possibility Frontier) shows the maximum production level in the economy, assuming that the country produces only two products, which share same resources, available at the moment. In figure 1 the production trade off in the country is between consumer and capital goods. If the country is producing more capital goods, than consumer goods, as indicated by point A, it sacrifices producing consumer goods. However, ...

Summary of chapters 1, 2 and 3

Marketing and press release old rules are ineffectual in the online domain. The chapter foregrounded issues concerning the old strategies and rules of marketing and press release. One significant point is the fact that one-way interruption is not as effective as it used to be. Web marketing is concerned with an extraditing meaningful message at the time that a potential buyer needs it. Another important point is that broadcasting stories and press releases to the media is not the best manner of attracting attention from the media. Creating websites and blogging about your product and your company exposure is ...

The Practice of Management is a classic book on management, written by Peter Drucker in 1954. The book which offers the fundamentals of modern management practices received wide readership since its initial publication and is still widely sought until today. Drucker combined works of experience as a management consultant for small and large business in developing the key principles in his book. The author’s critical skills and remarkable ability to write is apparent in this literature, despite being written over 60 years ago, it remains to appeal to business people, educators and students who are interested to gain ...

Summary : Managing business ethicsLinda K. Trevino & Katherine A. Nelson. Wiley; 5th edition

Chapter 4 – Addressing individuals’ common ethical problems

Ethical issue when people work together (privacy, discrimination, sexual harassment or simply how people get along. Key is fairness meaning equity, reciprocity, impartiality
- Equitable is when something is divided between 2 people according to the worth & inputs of the 2 individuals. Most people think it’s unfair when 2 people have performed the same duty but receive a different share of the reward
- Reciprocity: “if you do this for me I’ll do this for you”. Most ppl think it’s unfair if ...

Section I: Selection of Business

Economics is a social science concerned with decision making along with money making. Macroeconomics is concerned with the general problems of the whole economy as inflation, unemployment and growth. To start any business, the tools of economics are very important. I had chalked out a few prospective business plans for starting my own commercial activity. There was a lot of dilemma in the beginning, the plans were so many but the feasibility had to be worked out. I arrived at two options first, to open a café and second to open a fitness studio. Both the café and fitness were in great demand. Since ...

Chapter 1

I found the role of the internet in conducting fast and cost-effective marketing research very much interesting. More importantly, tracing the consumer’s online buying behavior and suggesting recommendations for them from time to time as practiced by online retail giants like Amazon.com amazed me. Also, the concept of mobile marketing by adopting the GPS technology to locate the buyers and send them information about the special offers for the day is quite appealing. I also found the concept of relationship marketing more interesting. The interrelationship between all the stakeholders is the key for the success of any business ...

Vitalmin C

Vitalmin C
I have chosen to use Vitalmin C as my revised NAB Company basing on the fact that it will be very easy to sell and promote to the clients. Vitalmin C is a non-alcoholic fruit juice that stabilizes vitals and can be used as a quick aid in cases of emergencies such as stroke, heart attack, seizures, and shock.

Revised Mission

The Mission of Vitalmin C is to provide a delicious and refreshing taste that will be beneficial to consumer’s health. Vitalmin C can be used during an emergency or as a preventative solution to reduce the risk ...

<<Author>>
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Introduction. How to Win Friends and Influence People, by Dale Carnegie, is a book that has really stood the test of time. Initially written in the year 1936, the revised edition that is under review here is from 1981, copyrighted by Donna Carnegie (Mrs. Dale Carnegie). The book belongs to the genre of Self Improvement and talks about the basic principles that need to be followed to understand people that we deal with in our daily lives and excel in winning them. It is a book that educates people on becoming ...

Time and again, the history of consumer debt in the United States has been given the time and attention of many researchers although not too many have looked into the state of personal debts in the country and its evolution. In his book, Louis Hyman attempts to resolve this case, looking back into the personal credit of the Americans for the past 200 years. Hyman checks the four connecting themes: the many that consumers make their purchases, the institutions that grant personal loans, the government’s role in personal financing, and the development of technology that has paved the ...

Introduction

This paper is divided into four sections. The first section is a troubleshooting report on a restaurant’s food and operations. The report highlights the observations and gives the recommendations. The second section is short memo report which highlights the advantages and disadvantages of e-learning and the recommendations to Paper Products, Inc. The third section gives an in-depth development of an objective and “Related Capability” sections for the resume. The dream job, for which the resume is intended, is sales and marketing manager/executive. The final section is a memo that gives a critique of the website of Talisman Energy Inc., one of the ...

Fish

The four principles of Fish are a) Be There (being emotionally present), b) Play (be sure to have fun and be creative); c) Make Their Day (focus on customer service and altruism), and d) Choose Your Attitude (take responsibility for how you react to things in life) (Lundin, Paul & Christensen). I think Choose Your Attitude is the most important, as our way of going about our work informs everything else about the Fish! Philosophy – without the right attitude, it is impossible to Be There, Play and Make Someone’s Day.
Describe your favorite job (or class). What was fun ...

David Ogilvy is often referred to as one of the most remarkable individuals to ever grace the field of advertising. Hayden (2013) writes that "in his years as an advertising executive and copywriter, Ogilvy created some of the world's most successful and iconic marketing campaigns and was sought after for his information rich, soft sell ads" (p.1). His book, On Advertising, is a confessional of sorts, where Ogilvy provides the reader, more specifically those within the field of advertising and marketing, with a considerable amount of insight into navigating the creative world. Ogilvy’s point is to offer readers ...

Book Review - Secrets of Power Negotiating: Inside Secrets from a Master Negotiator

The book’s name is Secrets of Power Negotiating: Inside Secrets from a Master Negotiator. It was written by Roger Dawson. The book serves as a guide on “How to” negotiate. Dawson has provided with a set of criteria that makes a negotiation successful and guidelines on how to achieve it. This paper provides a book review of the book, focusing on the five main ideas presented by the books in different chapters.

One of the foremost ideas presented by Dawson is “Never say yes to the first offer”. The author discusses this idea in the first chapter. This chapter provides the ...

NeuroMarketing

Buy.ology, the book by Martin Lindstrom is a new take on marketing. In this book he tries to delve deep into the consumer's subconscious to learn, ‘why we buy what we buy’. After testing a lot of techniques, he has devised a new way to revolutionize the marketing industry. He also has a lot of findings from the experiments that he has conducted.
I would like to discuss the key points and findings of his experiments. According to Lidstrom, our subconscious is in the favor of our emotions every time there is a conflict between feelings and rational thought. ...

BUSINESS ENVIRONMENT

INTRODUCTION
Unilever is a multinational corporation that has been formed by the joint venture of the Dutch and British companies. It owns more than 400 brands worldwide and is operational in more than 100 countries. The mission of the company is to add vitality to life. “We meet every day needs for nutrition, hygiene and personal care with brands that help people look good, feel good, and get more out of life” (Unilever.co.uk, 2014). The company changed its logo in 2004 to represent its cultural diversity as the new logo contains blue color and 25 signs. All the icons ...

A Critical Review of Moloney’s Chapter Five

Public Relations vs. Propaganda: A Critical Review of Moloney’s Chapter Five
Introduction and Summary of Chapter Five
In chapter five of the course textbook, Kevin Moloney provides a thorough discussion of the history and nature of public relations, particularly as it has been practiced in the UK. He covers the ideas of several of the most recognised PR scholars, including Sir Stephen Tallents, who used public relations as a way to promote business within the British Empire. Tallents framed what he was doing as “national projection” (p. 61). Others have called PR various names, such as “public diplomacy,” “ ...

O6 December 2014

Introduction
The book, ‘Barefoot Spirit’ reflects the story of two individuals regarding their journey from rags to riches and the journey of how they became successful in the wine industry. The book is written by the founders of one of the most successful wine brand of America- Barefoot Spirit. The founders and authors of the book are Bonnie Harvey and Michael Houlihan. With the third writer, Rick Kushman, the authors have published the book. It describes the journey of the brand in the wine industry when the founders were completely naive and how they made up a very successful ...

Book Review

In lucid language, Tim Harford brings forth to the reader the multifarious linkages that bind the global economic system. Over the course of ten chapters, Harford brings home an account of economic activity and highlights linkages between economics, human development, psychology and similar esoteric discoveries.
Harford commences his journey as an ‘undercover economist’ by observing how Starbucks Coffee shops are strategically placed at the exits of metro stations. Harford observes that while the retail price of a cup of coffee is far in excess of the actual cost of producing one, most of the premium goes the way of ...

Categories of employees’ complaints

(What are the specific things the employees are unhappy about? If you were to group their specific complaints together, how might you summarize the kinds of complaints the employees have? You are welcome to create the categories, describe the categories and then list the examples from the video.)

The most specific things the employees are unhappy about are low wages, poor working conditions, lack of interaction and communication with management, lack of investment in employees, lack of pleasant and enjoyable work environment, lack of feedback from managers concerning ideas and suggestions, etc. These complaints may be summarized in several ...

Book Review: Fashion Buying.

The author’s main concern is fashion buying process, namely, buying clothing, footwear and accessories. A significant part of the book is devoted to the UK fashion market research and its current tendencies. It also includes an outlook for job in the sphere of fashion buying, forecast of sales volume and commercial success within the market.
The author’s manner of wording is simple and clear, the chapters are well-structured, and the arguments are well-supported with the evidence of buyers of different levels working for well-known fashion companies including Vogue, Calvin Klein, Prada, Harvey, Nichols, Wal-Mart, Collezioni (Goworek ...

Chapter 3:

Complementary goods
* Convergence of technology: Work-flow hardware and software have combined in order to consolidate many different office and productivity functions into one machine. The creation of the personal computer has made it a word processor, typewriter, calculator, research machine and media creator all in one. The printer/scanner/copier has provided one machine from which to fax, print, scan and copy documents, providing added productivity to school papers or documents for work. This convergence also allowed for these products to become cheaper, allowing me to run a small business out of my home with just these two devices.

Horizontalization

* Cooperation with other ...

Carrot Principle book by Adrian is a piece of advice for the managers. The book shows the core characteristic of prosperous managers is showering their staffs with efficient and frequent recognition (Gostick & Elton, 2007). With recognition, there is a success, and good results are attained at every career level, age group, and culture. The book demonstrate how to praise and meaningful rewards give powerful motivations to people in all life aspects and inspire employees on engagement, excel, and put their best effort in everyday work.
The book has given me a personal motivation when it comes to leadership. From ...

Book Review

The book Why teach? : In defense of a real education by Mark Edmundson presents a collection of essays that focus on the state of education in the United States. While focusing on the manner in which the education system in America has deteriorated since the 1990s, Edmundson provides insights and advise to the students, parents, and his fellow teachers regarding how to return the American education system to its glory days. While comparing the current education system with the pre-1990s, the changes regarding the role of teachers, and the choices that students make, the author presents his ideas ...

Management

Introduction
In his book, “Supportive Leadership: The New Role of Leaders in the 21st Century”, Gunther H. Schust declares that the paradigms of management and leadership are changing in an increasingly globalized world. Schust points out that leaders could get the job done with blunt tactics of hiring and firing. However, the need of the hour is for leaders to professionally select employees, support them in their endeavors, challenge them in the work environment, make them further qualified and enable them to function seamlessly in a networked world. Schust (8) uses the new requirements of leaders to call for ...

Question 1

- Strategy as a plan is viewed as a long-term approach that will be used in adopting and solving a problem, in order to determine the future direction of the enterprise, it is important to understand its current situation and all the possible means by which it can use to attain particular goals, planning is a fundamental part of the strategy formulation process. Strategy as an action is the action plan by which firms develop to build, improve, and safeguard their competitive advantage at every operational stage. It also gives a version for using competitive uncertainty; to enable the firm grow in the desired ...

ABSTRACT

Karl Jack Bauer’s The Mexican War (1974) does describe the United States as the aggressor in the conflict and concedes that President James K. Polk was motivated by the desire to expand the borders to the Pacific. Indeed, there was never any real question about this in either the U.S. or Mexico at that time—or later. He justifies this action by asserting that that this type of expansion was inevitable, and if it had not been carried out by Polk’s administration then some other one would have done it eventually. Although the U.S. president preferred to ...

Introduction

The Postal Age, a book written by David Henkin and published in 2006, gives a historical account of the revolutionary changes in communication borne by the establishment of postal services in the United States. Although the practice of passing written information from one individual or place to another through a go-between can be traced to the early days when writing came to the fore, the establishment of postal services took place much later. In this interesting read, The Postal Age, Henkin examines the chain of events that led to the burgeoning of postal services, and how this was the turning point in ...

Analysis of Contemporary Business Tendencies

Introduction
In his book “The World is Flat” Thomas Friedman addressed issues of contemporary global business environment and its latest changes over the past thirty years. The author analyzed the history of global business development applying the term “flat” to the world as a space for business operating and the term “flattener” for the factors influencing global business changes (Friedman, 2005).
The current paper is devoted to the critical analysis of three chapters of the book. Three factors making impact on business development are reviewed using material from the second chapter of the book. An analysis of practical ...

According to Kirton and Geene (2015), though diversity is not always easy to measure within an organization, the most common means of doing so includes looking at the workforce profile, the nature of the relationship among its employees, the level of teamwork, team productivity as well as innovation and creativity (Kirton & Greene, page 202).
How the another measure these issue representation in hiring, level of employee satisfaction the pay equity, employee inclusion the positive customer feedback on diversity initiatives?
Another best measurement for workforce diversity initiatives is level of employee satisfaction. Kirton tand Greene assert that these initiatives helps ...

The idea of having a collective government in place has curtailed a number of freedoms that people should have. The enactment of laws, the cropping up of government agencies and the proponents of regulation have brought about limitation to what individuals and bright minds can deliver to the world. Prosperity in the world is limited by the presence of governments that tend to stand in the way of innovation and the freedom to conquer more ground in science, the economy, socialism and even education. The presence of the government system has therefore hindered the prosperity of ideas, concepts and ...

Fashion has raised a great deal of contention, resistance and criticism over the years. The media provides the society with a display of images that range from the real to the perceived. Large mass marketing clothing companies and influential fashion houses determine the direction of fashion, influence the opinion of the public and put up production and distribution structures worldwide. Fashion continues to exist in the public domain amid feelings of strong links with pride, misuse and craziness. This situation can be conveniently attributed to a myriad of factors ranging from psychological problems to feeling of spite on reality television. However, it can ...

“Thinking, fast and slow” by Daniel Kahneman was among the best-selling books of the year 2011. Kahneman is Nobel Memorial Prize winner in Economics for his work in prospect theory in 2002. He and his collaborator, Amos Tversky, one of the cognitive as well as mathematical psychologist from Israel, have revolutionized the way we think about economy in the book. This book has achieved numerous honors and awards such as New York Times’ one of the best books of 2011 and Best Book Award from National Academy of Sciences in 2012.

Kahneman has humbly yet brilliantly and non-technically ...

Question 1.

When starting a business one would presume that its success is based on how good it’s run or the business being in the right place at the right time. I have however learned that this is not true; startup success can only be achieved by following the proper process in which one should be ready to learn. In the very beginning of any business, it is much more important to run experiments on the customer rather than seek to cater for their sudden desires for they can easily change their minds. Based on the reading the most fundamental activity ...

In the book, Urban Sprawl, Global warming, and the Empire of Capital, Gonzalez places all the faults on the Government and American business leaders. He says that they are responsible for the global climate change. He opposed all the efforts used in the account of global warming problem. The definition and explanation were based on transnational factors such as the greenhouse effect. The core researchers expounded and affirmed that global climatic change was due to economic transition and development. They also argued that it was due to enter border development of goods and services. Others argued the global climatic ...

Introduction

‘Making Good’ is a widely acclaimed book by Shadds Maruna, is considered as one of the most fundamental contributions ever made to the study of criminology. It has opened a range of avenues in the study of criminal careers, and has become an essential study in order to know how psychological prospects can affect and contribute towards the study of (ex)-offender’s lives. Not only relevant for the students in the discipline of criminology, but it has also potentially engaged the non academic readers and audiences from vast backgrounds ranging from lawyers to criminologists, practitioners, abuse counselors, administrators, policy and ...

PSYCHOLOGY

Psychology
This paper gives a critical review of the scientific non- fictious Thinking, Fast and Slow. It was written by Daniel Kahneman to provide a detailed coverage of the research done by him in the psychological field in which he was well known for. The 499 page text was published by the Farrar, Straus and Giroux in the year 2011. As already highlighted, Thinking, Fast and Slow is an educative novel which gives an in depth encounters of this research and explains the various findings he made during his studies. Some of the major topics covered in the book include, ...

Human Resource Development (HRD) is a function that helps employees develop their abilities and skill sets to suit the job requisite and to enhance the growth within the organization. It includes training, mentoring, coaching, succession planning among others. HRD focuses on the development of the superior workforce for the organizations to achieve their goals in service to their customers. While planning to attain these requirements at its best, in the past, the leaders of the organizations have looked at the employees as a channel to attain the established targets. Their focus was on giving strength to these channels in all the ...

Introduction

As the world develops, more people expect a higher and better quality of life. In the 21st Century, architecture has evolved significantly and it seeks to maximise the quality of life that people have across the world. Thus, several works have been done, seeking to blend traditional architecture with other disciplines in order to enhance the nature of the built environment. The purpose of this paper is to conduct a book review on Cognitive Architecture: Designing for How We Respond to the Built Environment by Professors Ann Sussman and Justin Hollander. This book review will include an overview of ...

Sweetness and Power: The Place of Sugar in Modern History

“We are what we eat; in the modern, western world, we are made more and, more into what we eat, whenever forces we have no control over persuade us that our consumption and our identity are linked ( Mintz, 1985, 211).”
In his book, Sweetness and Power: The Place of Sugar in Modern History, Sidney. W. Mintz takes a historical and anthropological approach to the production and consumption of sugar and in the process explains the place of sugar in the human food chain and how capitalism and market forces changed the status of sugar from a luxury item into ...