Strategy College Essays Samples For Students

Executive Summary

There are four different modules which have been covered already in this particular assignment and it is required to cover all of these four modules to complete this particular assignment. From this entire analysis, it is found that high competition and not having an effective employee’s based approach are two major problems associated with the company which would be overcome accordingly with the help of taking effective economic decisions mentioned in the recommendation section.

Introduction

Kraft Foods Group Inc is an American based Grocery manufacturing and processing conglomerate with its headquartering located in Chicago, IL, the United States (US). Continue reading...

Business Organization

Glaxo Smith Kline is a reputable name in the world of pharmaceutical industry. They are one of the leaders and pioneers in different destinations of the world in terms of introducing most up-to-date pharmaceutical and vaccines product in the health care industry. The company was founded in the year 2000 and is headquartered in Brantford, London. The company has reported annual revenue of £25.602 billion in the year 2013. In the same year, the company was managing a workforce consist of 99,000 across the globe. The company is considered as the fourth biggest giant in the global healthcare Continue reading...

Introduction

Work and development assessment during strategic change can be defined as an evaluation of effectiveness and skills of leaders as managers. Development assessment provides a feedback system from direct reports of performance analysis for development of specific leadership skills based on performance feedback. The key areas in this study are where, how and when set leadership strategies are developed, the criteria for an effective management strategy, the manner in which management strategies are developed, and implemented. In reference to Brian and George (2007) performance management can be defined as a continuous cycle that commences with conscription decision and entails Continue reading...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is Continue reading...

Jack Welch was the CEO and President of GE for many years. During his tenure, he transformed GE from a marginally profitable company, to one that enjoyed either a number one or number two position in each of its market segments. Welch was able to do this by using differentiation in both the way that each strategic business unit was operated, and also in the way that he used differentiation to manage GE’s employees.
After Welch retired, he wrote many books that outlined his business and management philosophies, and how he had ruled the GE Empire successfully, and Continue reading...

Soccer

Defensive Strategies
Defensive strategies in soccer can be carried out as an individual player or as a team. Individual defensive strategies include man to man marking strategy. This occurs where individual players ensure that they have their opponent players “marked”; hence, not offering the opponents a chance to control the game and score goals. On the other hand, team defensive strategies in soccer are evident in cases where a team puts tremendous pressure on the opponents when they are in possession of the ball.

Offensive Strategies

Offensive strategies in soccer align with the need to create and sustain more possession. The Continue reading...

After completing the “Play a Virtual Market” simulation, my knowledge regarding how the stock market works was greatly enhanced. My basic strategy was to invest in oil, banks and energy stocks. I also picked a few stocks whose name I recognized. Fundamentally, my strategy was to buy low and sell high. I was estimating that the price of these stocks will go up because of the increase in oil prices, which then increases the energy prices.
I realize that Investing in the stock market is a risky investment. However, that riskiness can be decreased by investing in options. An Continue reading...

Introduction

Clemton is a company that is specialized in offering services to clients in as far as the manufacture of cement is concerned. The management of Clemton is organized in such a way that it recognizes the parameters that must be implemented so as to lead to a fruitful result. The role of this study is to identify the instances that support the functioning of my company. Without having management aspects in place, it is obvious that the company will not progress as the objects of the company dictates. As a matter of fact, like any other Company, Clemton is Continue reading...

Institiution:

Visual Representation of The Total RewardS Program

This analysis the initial part of the program model since it assists in making clear and elaborate the existing condition. This will lead to the identification of the best rewards system that I best suited for the organization. This comes as the initial stage so as to;
- Minimize incomplete information
- Assume compliance with the law
- Increase credibility with the management

Design

This stage follows the corporate’s objective, mission, vision and strategy. The HR’s philosophy uses this as the yard stick in the design of all programs. Therefore, from Continue reading...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them Continue reading...

Introduction

JCPenney was at one time the leading retail chain consisting of department shops in America. It has around more than a thousand retail shops in various malls across USA and Puerto Rico and its operations are based in Plano, Texas. It operates mainly by developing stores to anchor big malls but since the retail boom started in the 60’s, it has followed its competitors by opening standalone shops as well. Right now the departmental chain is fighting to survive competition from upscale competitors (Macy’s) to major discounters like Wal-Mart.

The reason for JCPenney’s downfall was its Continue reading...

John McLane

Cambridge University
According to WorldatWork (2007a), the creation of a total rewards program can be divided into six steps: Analyze, Design, Develop, Implement, Communicate, and Evaluate. In a visual form, those steps can be represented by the following diagram (see Figure 1).
Figure 1. Creation of a total reward program. This figure illustrates six steps in creation of a total reward program.
The figure shows the logical sequence of actions needed to devise and implement a total rewards program in an organization. First, the general business strategy should be analyzed to obtain a foundation for a total rewards strategy. Continue reading...

A strategy is an action or plan that is made to achieve an aim or goal. Overstock.com came to be in the year 1999. It is an online shopping company that serves a certain niche of clientele. Its brands are very affordable. The aim of the company is to become the premier company selling excess inventory through the internet. The company has grown to become an online shopping company that is a force to reckon with in the market. Though the company has received major competition from other online shopping companies like EBay and Amazon, it still remains the Continue reading...

Part 1

The inside chemistry of the top management at Levendary Café at the moment seem to be very confrontationist. Mia Foster the newly appointed CEO, Luciene Leclerc the tenured Concept officer and Louis Chen the business builder in China for Levendary have disharmonious roles.
Mia Foster- The role of Mia is to provide the company with strategic direction and leadership, define the business, make meaning of the market, craft a future for the company with growth and integrates the US, China and Dubai operations. The current situation puts a challenge to Mia’s role that Chen is partially playing the Continue reading...

Channel images and Brand Images

Marketing channels refers to the way in which goods and services are availed to consumers for use. All goods and services go through channels of distribution; therefore, marketing will depend on the way goods are distributed. The route that is taken to deliver goods to consumers is very important, because marketers must decide which route is best for their products.
A push strategy is considered appropriate and used by most of the manufactures. It uses advertising and promotion strategy to persuade consumers to demand their products from intermediaries. Purchasing products directly from the supplier is considered to be cheap, Continue reading...

Introduction

The paper will focus on fast food industry where the organization on the analysis is the McDonalds Company. To understand the activities of the business, it would be wise to evaluate the market structure of the industry. The analysis is useful in defining how the structure affects the operations of McDonalds Company. Different factors define the unique elements that are present in every market structure in terms of strategies for specific organizations in the industry. The success of McDonalds in the food industry depends on consideration of factors such as the type of goods or services produced, entry barriers, Continue reading...

Integrated Marketing Communication: Easy Jet

Executive Summary
UK airline industry is one of the most advanced in the global market with a number of the globally leading operators. The industry is highly competitive and marked by local and international airlines which accounts for the creation of more than 220,000 jobs. (BATA, 2014) However, the market is subject to several factors including technological advance, economic factors variation, social preferences and lifestyles changes, political factors, environmental regulations as well as legal requirements. Those factors set industry trends and determine the industry dynamics including increasing competition, operation’s efficiency and wider market reach as well as Continue reading...

The theme of this chapter is that such a price strategy should be adopted that attract a large number of customers and should be according to the need and requirement of the market.
- In this chapter, Kotler and Lee has explained that, before setting the price, the objective should be determined that whether it is set in order to maximize the sales, usage level and the participation or it is set in order to establish quality leadership position by adopting market skimming strategy.
- Further, before setting a price, the market competition should be analyzed.
- Moreover, authors Continue reading...

Referring to the latest 10Q(Quarterly) Filings by Colgate Palmolive, i.e. one filed on 24th October, 2013 and 25th July, 2013, we shall be analyzing the changes in working capital and cash management strategies of the company:

Changes in Working Capital:

I) Working Capital Position as at 30th June, 2013:
Beginning with the Quarterly Report filed on 25th July, 2013t, and the company ended the quarter with the total current assets of $4867 Million. Both receivables and inventories contributed with the maximum share to the total current assets, with an amount of $1778 and $1440, respectively. The total cash position of the company Continue reading...

GROUP WORK CONTRIBUTION

This extract will involve two different elements and aspects of the study relating to Hotlips Hoolihan (Firm 1)’s that encompasses the following areas:
1. What was your firm's overall strategy?
2. What firms (and products) posed the most direct competition for you in quarter 6? In quarter 12?

Section 1: Firm 1: Hotlips Hoolihan’s Overall Strategy

Strategy has to do with the long-term and organization-wide objectives and plans that directed the operations of a given firm. Strategy sets the tone within which all the different units and components of a firm can be steered in order to meet the desired end of the owners of the Continue reading...

Logistics refers to the process whereby a firm plans, executes, and controls the mobility of its assets, which includes goods and people, in order to achieve the set objectives. On the other hand, supply chain management (SCM) refers to the process of controlling the supply-side of the business with the aim of remaining competitive in the market and, to maximize on customer value.
Supply chain management originated from the logistics concept. However, it is different from logistics in numerous ways. Logistics puts more emphasis on individual business. Through external and internal control and planning, it ensures that the firm Continue reading...

In today’s time, information is more important and valuable than any other precious material. The purpose of this paper is to examine and assess how much value can be added to an organization’s working with data audits. A knowledge audit is instrumental in determining the information assets of the business. It is different on various levels from an information audit which is more concerned with the process of information disbursal and communication. Information can be considered crucial for an organization primarily because they identify the capacity of the company to transform into a learning organization.
An organization Continue reading...

Introduction

Political equality is a situation where citizens in the country can vote to elect their leaders. It entails different aspects, where they have equal authority, participation and equal opportunities. Additionally, it involves equal involvement of citizen in different agendas political agendas without prejudice. Political equality also means that restrictions and laws apply similarly to people no matter the position in life. Political equality and political effectiveness are crucial in national security concerns and vital in an emergency department. In terms equality, robust equality is needed in the context of human rights and terms of a legal order.
Historically, national Continue reading...

Introduction

The Walt Disney Company is an example of an organization which is in true sense a globalized company with consumers all over the world. The fascination that Disney draws is second to none and since 1929 it has been on a magical journey of movies, cartoons, theme parks, hotel to name a few. Walt Disney has been omnipresent, accessories; toys and clothing are also one way in being a constant presence. The culture at Disney is built on imagination, innovation and good business decisions in tune with the changing winds of times (The Walt Disney Company, 2014).
Walt Disney Continue reading...

IT Security

IT security is simply an informational security applied to computers, computerized systems and computer networks. It covers the protection of computerized systems, services and information from an unauthorized or unintended access. What is more, such security includes protection from disasters of natural as well as unnatural character. That’s in general. And what does an IT security mean for enterprise architecture?
Enterprise information security architecture (EISA) is the comprehensive tool for optimization of all possible organization’s processes in a specific period of time (present or future), its computerized resources and personnel as well as organizational subordinate units, so Continue reading...

Introduction

In the last thirty years, community corrections have turned out to be an important part of the system of corrections. In recent times, the change towards choices to the strategies has been in response to quickly improving the populations of prison in United States and Canada. Legislators in United States and Canada have passed legislation in recent times thought at stabilizing or reducing the populations of prison .

Discussion

The programs for community crime prevention or strategies target alter in community infrastructure, the physical environment, and culture to decrease the rates of crime. The variety of approaches includes neighborhood watch, urban Continue reading...

Supply chain management is one of the processes that control the flow of goods and services. It entails the storage and movement of work-in-progress inventory, raw materials, as well as finished goods from production to consumption level. It is worth nothing that supply chain management incorporates a lot of networks, businesses and channels. Supply chain management focuses on supply management and purchasing operations. There are key purchasing operations and supply management issues. In identifying the key purchasing operations and supply management issues, it is crucial to comprehend the fact that the entire activities are a process (Cetinkaya, 2010). Supply Continue reading...

In his book, Turnaround (1998), William Bratton exclusively depicts the social discomposure in America’s major cities. He indicates his early life in Boston and his tenure at previous policing jobs that illustrates his vast desire and experience in dealing with crimes. He is a successful raconteur telling the autobiography significant police commissioner of the 20th century. His personal life is inspirational and depicts the self-improvement tradition of the Americans. He indicates Bill Bratton’s performance in an interesting but rather embroidered manner. The book is arranged roughly chronologically and intensifying to record chief changes in crime in American Continue reading...

The component of SAFEOPS is an essential part of human beings since the disasters and accidents are always the order of the day. There are disasters that come because of accident, intentional or natural, thus, affecting social and economic wellbeing of people. The disasters may lead to physical injury, death, damage to the property, emotional problems, destruction of infrastructure; in addition, it affects the running of the administration of the organization. Therefore, the managers are people who need to respond to these issues before it happens and even after it has occurred so that they can reduce the impact Continue reading...

Good health is a necessity for the lives of all human beings. This health needs to be kept in the best state constantly. The medical facilities are the institutions that are responsible for helping human beings in maintaining this life. In the medical facilities there are different departments that are assigned the different jobs of making sure that the human body stays in the best position. There are different departments such as the nursing department, the surgery department as well as the treating department. The nursing department has the largest number of employees who mainly consist of nurses. The Continue reading...

Impact of a marketing campaign on Long Term Customer Loyalty: Case of Kudler Fine Foods

Introduction
Kudler Fine Foods (2014) confirms that Kathy Kudler established Kudler Fine Foods (KFF), a gourmet food shop, in 1998. Kudler Fine Foods stocks a wide variety of the freshest ingredients as well as all gourmet cook tools. The store provides convenience of one stop shopping with reasonable prices. Kudler Fine Foods is committed to satisfying its customers. The accomplishments of the first store led to the expansion of the business to three stores in a period of five years. This research will focus on helping KFF make the choice for improving its sales performance (Boone & Kurtz, 2014).

The Continue reading...

Essay

Management

Introduction
Cross-cultural management is a system intended to make people aware of the variations of practices, preferences and cultures of consumers around the business globe. With time, the diversity in practices, preferences and culture increase significantly thus causing a need for change to cross-cultural management. However, one important aspect of cross-cultural management is cross-cultural communication. This is because communication helps bridge the gaps between different cultures. Cross-cultural communication is a study that focuses on how people from different cultural backgrounds are able to communicate either through similar or different ways among themselves.
For effective cross-cultural communication to be Continue reading...

Essay Discussion

Essay Discussion
The Summary of the study as discussed in the essay is that the use of metacognitive strategies or instruction has a positive effect on the comprehension and better understanding of vocabulary among students. Metacognitive instruction mainly entails the employment of thinking aloud while reading. As such, students are encouraged to reflect on their learning and in this way, are able to grasp a better understanding of vocabulary and enhance the comprehension of the particular study. The major funding of the study as discussed is that there is a positive relationship between metacognitive instruction by teachers and improved Continue reading...

This paper conducts a review of two articles on education, namely: “Metacognition needed: Teaching middle and high school students to develop strategic learning skills” in Preventing School Failure: Alternative Education for Children and Youth by Nancy Joseph and “Questioning as thinking: A metacognitive framework to improve comprehension of expository text” in Literacy by Nance Wilson and Linda Smetana.
I begin with the article by Nancy Joseph, “Metacognition needed: Teaching middle and high school students to develop strategic learning skills”. Joseph essentially makes the case that the reason for ineffective learning strategies and poor learning among students is attributable to Continue reading...

Introduction

Risk management is a vital aspect in any business environment that has to be keenly tackled for success in business or any organization. CEOs have to ensure that risks are well analyzed, calculated, quantitatively and qualitatively analyzed before there are taken. Since the risk, handling will entirely depend on their preparedness. It involves identification, assessment, and prioritization of the risks. International module is a concept that looks the concepts around financial management including risks in a universal environment. This paper will focus from a CEO Point of View in a public company. It will focus on the development and Continue reading...

International Actors at Play in Central Asia

Chapter one deals with the role played by Russia in the politics of Central Asia. From the beginning of the chapter, the author recognizes the importance of Russia in the Central Asian history. Russian cultural practices and language are still prevalent in the region. Russia is also a strategic partner in terms of security issues in the region. One of the major points in this chapter is the new challenges that were brought about by old patterns. After the collapse of the Soviet Union, the new independent states increasingly endeavored to exclude Moscow from their operations.
This was the Continue reading...

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In marketing, Positioning is a model that creates a framework for the business, and notifies the business about the strategies to be used to market the products or services to its customers. The product or service trademark identification is obtained through positioning, when the product comes into the market. Positioning requires that the business initially differentiates between a product and a service before launching them. Audience plays an important role in positioning, as the marketing teams create Continue reading...

International Strategy for Disaster Reduction:

International Strategy for Disaster Reduction
The topic on international strategy for disaster reduction concerns itself with measures aimed at ensuring that disasters and the risks attendant to such disasters are reduced so as to avert loss. This strategy has been adopted by the United Nations in recognition of the fact that the reduction of disasters and risks is essential for economic sustainability and development in any country. Indeed, the rate at which the risk posed by disasters is moving continued to pose serious threats to people and other assets, as well as other initiatives for development. Some of the Continue reading...

Implementation of a Strategic Plan at Infosys

Introduction
Infosys is one of the most prominent Information technology companies in the world. Founded in India in 1981 by a team of six colleagues, the company has played a major role in transforming global business of the IT companies. Infosys provided its information technology and call centre services to several companies located all across the world. In 2007 itself, more than 250 companies had executed their contracts with Infosys that exceeded $1 million, with 2 of those companies spending more than $100 million. Infosys had realised that its success depended on its ability to recruit, train and retain Continue reading...

The Body as a Complex Problem

The body harbours all the characteristics of a complex problem. For example, it is a complex system made up of many interconnected components; the legs, the arms, the ears, eyes, the head, the mouth and the waist are some of the distinct parts of the body. The enormity of body parts creates the idea of chaos; all these parts perform different functions, and it is difficult to determine the long-term behaviour of each one of them. However, it is puzzling to note that with so many parts performing different functions, the body appears well-coordinated unless problems arise within any Continue reading...