Spreading business worldwide is the necessity in today’s modern world. The business cannot be limited to one or two countries. But with the expansion of business the need to remain in the market is also necessary. There is a fast and vast competition among many companies worldwide. Only those companies can survive who provide the basic wants of consumers. But to expand the business globally is also difficult. The risk factor is always in the business. One has to calculate the loses if occurred. And along with the new invention in the markets, the competition for the induction Continue reading...
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Products Research Papers Samples For Students
Athletic Drink: Marketing Plan Research Paper Example
Athletic drink market is continuously growing. Currently, this market is worth $7 billion, and it is expected to grow into a $20 billion market by 2020. The products available in the market are of “one size fits all” type with Pepsi and Coca-Cola dominating the market share. Since the nutritional requirements vary from one person to another on the basis of size, weight, height and type of sports, the “one size fits all” type of products fail to fulfill all the bodily needs of a sports person. Customade is a product that has been designed to provide customized nutrition Continue reading...
Free Week 1 Reflection Research Paper Sample
Strategy, process, product and services are terms that are used to describe the nature and status of the business. It a combination of the terms that are used to explains activity progress according to the level of business at a certain time. Strategy is defined as the plans that are employed by the business management in achieving the identified goal. It involves methods or the series of activities in the business operation. Process in the business set up is a systematic procedures or series that are followed in operation. It shows the steps that are taken in the business Continue reading...
Strategic Management And Strategic Competitiveness Research Papers Examples
Impact of technology and globalization on Samsung
Samsung is a global company and due to the globalization, much exchange of technology within the company’s network has been experienced. Due to this, one of the branches of the corporation, Samsung Electronics emerged winners in 32 design and innovation engineering awards back in 2008. After this, the company has steadily grown through the years. The company has increased its plants and sales network to 61 countries with over 160,000 employees. The level of technology that is being experience in today’s age and era is of great impact to the company as it gives it the Continue reading...
Good Research Paper On Project Description
This paper describes what is meant by a wireless sensor network is, the things that makes up this device and how in the coming years the use of this device will be applied globally. The paper also discusses the major products that are offered by the G-M global companies and how these services are used by various industries. The trends in sales and employment in the wireless sensor network are also described in this paper.IN this paper, the soft ware’s that are prevalent in the industry are also described. In this paper, some of the promising applications in Continue reading...
Example Of Research Paper On Air France
According to the positioning strategy, Air France have two scopes namely Identification and differentiation. Under identification, the company defines the products it produces. Air France has to communicate to its clients the benefits of purchasing their products and the merits associated with the products. The differentiation aspect clarifies the distinction between the Air France products and those from other companies in the industry. The Air France has to create the differentiation position with regards to competition. Hence, the fundamental aim of positioning is to uncover the product in the mind of a client explicitly.
In positioning there are four Continue reading...
Good Ethical Issues With Nestle Research Paper Example
Nestle is a food and beverage company that is principally located in Vevey, Switzerland. The company makes huge profits becoming famous given that it ranks number 39 with Forbes list of most valuable companies (Gleckman, 2013). The company has also become widely disliked due to the many past and partly present scandals and ethically questionable decisions by its marketing and distribution planners. Nestle was the target company of the 1970s accusations that they were making major contributions to unnecessary death and suffering of infants around the world through their aggressive marketing of baby foods in breach of international marketing Continue reading...
Good Example Of Fresh Tec: Revolutionizing Fresh Produce Research Paper
With increasing globalization and changing market needs, the fresh food and fruits industry has gone through a number of changes with technological advance and innovation being key change drivers. In that respect, the industry’s players need to establish suitable strategies in their operations as well as develop new products as means of enhancing their competitiveness. In that reference, this analysis seeks to demonstrate how businesses address market needs and changing environment through application of suitable business strategies. To achieve the objective, the discussion uses the case of Fresh Tec with its introduction of SmartPac Technology into the market Continue reading...
Research Paper On Use Of Facebook In Business And Other Organizations
Social media has become a sensation of the modern day society. It has had enormous implications with regard to the various aspects of the life of a human being. Social media has revolutionized and changed how human beings socialize significantly. A significant proportion of communication between human beings is normally carried out via the internet. There are various ranges of products, which can be utilized for the purposes of convening the information via the internet. The prevailing levels of internet penetration have direct implications on the functionality of the internet as a medium of communication. Currently, most of the Continue reading...
Policy Memorandum Research Paper Example
Rajagopal, Deepak, and David Zilberman. (2011) Environmental, Economic and Policy Aspects of Biofuels. Hanover, MA: now. Print.
The economic argument behind using of subsidies in the economy is probably to balance the interest draw by individual players in the market to a fair ground for all. The U.S. government use subsidies to reduce on the weight of production for the producers of products. This is done through tax subsidies or the government participating in production process to prevent consumer exploitation of producers. This has been the cause of disagreement in a tough argumentative debate as to whether it is Continue reading...
Educational Toys Research Paper Example
Innospark is a Lithuania based children’s education toys maker, they seek to develop along their two major strategic dimensions of new market development and new product development. Innospark’s target aims to achieve their target for new product development through launch of one new product in monthly basis. In the same time, they also want to keep their organization focused and flexible. They develop and offer creative educational toys and tools which stir the imagination and inspire to discover and explore & encourages for playing and learning at the same time. Innospark aims to create an environment where children Continue reading...
Emerson Electric Company Research Paper Example
Various Operational Challenges Facing Emerson Electric Company
Emerson Electric Company is one of the most inspirational American success stories. Emerson has managed to develop from a humble regional player in electric motor manufacturer and fan production into a highly dynamic multi-global acclaimed company. Notably, Emerson Electric Company has steadily increased technology and engineering techniques as the century progressed ensuring that it remained relevant while still realizing profits all through. Today, Emerson Electric Company has become a household name in delivering technological solutions to companies and homes in all over the world. After the release of financial records in the last fiscal quarter, analysts suggest there Continue reading...
Good Rational Appeals Versus Emotional Appeals Research Paper Example
Advertising makes products known to consumers and the only way to ensure that an advert reaches the right audience is assessing the needs of a market before coming up with products that would satisfy those needs. This involves a number of advertising strategies that need to be taken into close consideration. In most occasions, corporations choose to advertise their products with the view of informing their targets markets of the importance and the advantage these products have over others that may satisfy the same needs. However, such corporations do not give much weight to the fundamentals of advertisements which Continue reading...
Relationship Between International Trade And Economic Development Research Paper Sample
There is clear positive relationship between imports and rate of economic growth of the country. The trade is considered favorable if the amount realized from the imports is more than the amount that was used to acquire them. Developing countries focus more on exporting their products while the developed countries will import more so that they can comfortably sustain their economy. Imports will always give pressure to the manufacturers to be more innovative on their production and apply methods that cut on costs so as to be able to compete with imports that are usually cheap.
International trade accelerates Continue reading...
High Quality Products Research Paper Example
Module 5 SLP Assignment
In the past, the Samsung Company was struggling to catch up with its competitors in the smartphone market and, therefore, needed to develop strategies that would make it a leader in the smartphone market. The company had to strategize well and come up with better strategies to catch up with the trendsetters. However, did these strategies succeed? Did the company achieve its goals and objectives from these strategies? From the company’s official website is its philosophy and goals: “Samsung follows a simple business philosophy: to devote its talent and technology to creating superior products and services that Continue reading...
Research Paper On Allocating Fixed Costs
Fixed cost is a cost in business that remains unchanged regardless of the sales revenue level or the output level. In the short term, these costs do not change in the business. However, they may be altered over the long term. In both cases, they remain fixed costs despite the different characteristics. Examples of fixed costs include rent, wages and salaries, insurance among other costs. A variable cost changes with the sales revenue and output of the company. An example of variable cost includes energy usage, raw materials, distribution cost among other costs.
Allocation of fixed cost in Herrestad company is calculated as follows.
1. Fixed manufacturing overhead unit of Continue reading...
Example Of Purchasing Habits Of Baby Boomer Generation Research Paper
The baby boomer generation according to Roberts & Manolis (2000), is considered to comprise of individuals who were born between the years 1946 – 1964. There is no consensus of the definition of the baby boomer generation especially since the term is also used for cultural purposes. However, the overriding fact among those considered to be part of the baby boomer generation is that they were born in the Post World War II era where there was a boom of births in the US and Europe.
The baby boomers were wealthiest compared to their predecessors before the war. The bulk of Continue reading...
Good Research Paper About Shell Oil Company
Shell Oil Company is an energy and petrochemical company that is headquartered in Houston, Texas. The parent company of Shell Oil Company is called Royal Dutch Shell. The Company has investment program as their strategy aimed at realizing profits and delivering sustainable growth. The Company focuses on the exploration of new and gas and oil reserves and the development of major products; this is in the upstream. In the downstream, the company has strategy aimed at achieving sustainable revenue generation from their assets and their selective investment. Shell Oil Company one of the largest energy and petrochemical company in Continue reading...
Free Hmv Group: A Marketing Analysis Research Paper Sample
HMV Group’s Segmentation, targeting and positioning analysis
If we look at the way HMV group approaches its target markets, we find that it is trying to position itself as a retail-entertainment store by selling games, DVDs, gaming consoles, electronic items such as DVD players and headphones. Through its online website https://hmvdigital.ie/, it also sells digital content much like the current market leader iTunes.
As per Kotler (2011), marketers can never satisfy everyone in the market. Not everyone likes the same music, artist, movie or director. Therefore, marketers start by dividing the markets into different segments. By identifying different segments, they recognise a specific group of buyers Continue reading...
Good Example Of Hmv Ireland Marketing Management Research Paper
His Master’s Voice (HMV) Ireland is an entertainment retailer dealing in audio, books, DVD’s, video games, posters, computer hardware and software. HMV has a number of their big league competitors in both the physical and digital platforms; rivalry is especially brutal in the digital media since the development of the internet during the early 2000. Their physical platform includes distribution through mediums such as physical DVD’s or books, while on their digital platform mediums such as the internet are used to distribute merchandise such as ebooks, movie and audio file through downloads. Some of their chief Continue reading...
New Product Development Research Paper Sample
New product development is the process that involves design, creation, as well as marketing of new products. This process has various elements, which include idea generation, idea screening, concept development and testing, business analysis, beta testing and market testing, technical implementation commercialization, and new product pricing. Idea generation involves coming up with a product idea based on the prevailing market conditions. The idea is intended to address the prevailing market needs so as to satisfy customers (Brands). Screening the idea involves setting effective criteria concerning ideas that ought to be continued or dropped. This involves determining the costs associated Continue reading...
Free Research Paper On Operations Management
Chubb Corporation (listed as Chubb), a 130 year old entity has been through many suns and shines. This company began operations in marine insurance sector in the US, has evolved today into a Fortune 500 company(Ranked 202, in 2013), listed on the NYSE since 1967 and been there ever since.
Chubb Corporation’s umbrella of subsidiaries spans the latitudinal lengths and longitudinal breadths of four continents, has more than 10,000 employees on its payroll. Further, the organisation is voluntarily supported by around 8500 insurance brokers and independent agents (IA), who make up the entire sales force. These Continue reading...
Free Research Paper About Milk And Protein
Pasteurization is a process that involves heating of raw milk to a certain temperature within a given set of time. This process kills harmful bacteria found in unpasteurized milk, for example, Salmonella, Listeria and E coli responsible for food borne illnesses. These bacterial organisms are responsible for human diseases such as Typhoid, diphtheria, Listeriosis and tuberculosis. The process was first initiated by Louis Pasteur in the year 1864. Pasteurized milk can stay for a certain period without refrigeration. However, refrigeration especially after opening the seal, is still necessary because of some nonpathogenic bacteria that because food spoilage and is Continue reading...
Free Research Paper On Harmful Household Items
The probability that any of the household items can have chemical portions is very high. Homesteads are a center for interest for toxicologists. Almost all the chemicals that are used in the house either contain alkaline and acidic properties. These characteristics clutch the danger of being fatal to the health and lives of children or uninformed members of the home. They are dangerous for different extents. Some can because death when swallowed whereas others can result in to damage when they gain contact with the skin. Poor knowledge on how to handle cases of homestead accidents with these items Continue reading...
Example Of Yahoo Research Paper
Yahoo Incorporated was founded by Jerry Yang and David Filo in 1994. Both of them were students at Stanford University. The acronym Yahoo stands for “Yet Another Hierarchical Officious Oracle." (Smith and Graham, Internet Law and Regulation). Yahoo is among the leading internet service providers serving both businesses and individuals worldwide. The company brags to be among the largest provider of internet services globally and other integrated services. Yahoo internet search engines are available on World Wide Web. The company provides services to 500 million users around the world. Yahoo Incorporated provides its services in over twenty languages. The Continue reading...
Example Of Research Paper On Twitter And Business
With the advent of technological advancements, people have learned on how to use Twitter as a tool to share valuable information or tips. Businesses started using Twitter to market their business; they have used Twitter to give away discount coupons for their services and products. There is several business networking events that are being promoted exclusively on Twitter. Twitter is being used to promote business interests. Businessmen use Twitter exclusively for research and to follow fellow leaders in the industry. Businesses utilize Twitter daily to primarily monitor their brand in the market and to spy on their competitors (Prodromou Continue reading...
Good Research Paper About Nike
The success of Nike lies in its pledge to a detailed analysis of future opportunities in meeting the requirements of the customer wants in accordance with the current trends. In addition, tapping in new segments is also a significant endeavor of Nike.
The primary focus of any business has to be the customer; marketing management has to take the lead in researching the customer and the markets, in order to promote strategies and Nike has been leading in all the mentioned fronts with aplomb.
It is imperative to delve into Nike’s historical perspective, the word “Nike” is derived Continue reading...
Good Example Of Product Design Specification Research Paper
A Product Design Specification lays down explicit information about a particular product that is to be designed and the specifications that it is going to follow. It usually represents a particular way of thinking of its builders, architects of engineers, if any. A PDS encompasses various things such as the requisite drawings, environmental factors, ergonomics, aesthetic factors, cost, maintenance, quality, documentation and safety of the product. This document usually sets out in full the details, and all that will be required of a product to be designed (Cross, 2006). This is critical as the product designed is targeted at Continue reading...
Example Of The Role Of The Entrepreneur Research Paper
- What must an entrepreneur do to earn a profit?
Entrepreneur provides a differentiated product or service in a market. Therefore entrepreneur launch a new product or service based on the big idea. The profitability of entrepreneur is rooted in their persistence and determination to keep going.
The foremost reason is that since the entrepreneur is in competition with established products in the market, profitability may not come along instantly. In order to earn profits, an entrepreneur needs to have a clear idea about the market it wants to target.
Risk taking is at the heart of every new Continue reading...
Free Advertisements Research Paper Sample
The two advertisements are based on the use of women as figures or means of advertising products in the market in order to attract the attention of both women and men in buying the product. In the both advertisements, it is shown clearly that the women are used as the main channel of advertising cigarettes in the US. The potential and women who are renowned are used in the adverts in order to attract most buyers or customers in order to purchase the product being advertised in the advertisements. These advertisements portray the women using cigarette, and how it Continue reading...
Example Of Obtaining Raw Materials Research Paper
Everyday, people around the globe dispose tons of waste material that are harmful to the environment. The amount of waste released to the atmosphere on a daily basis is high, yet there are other ways of ensuring that the environment is safe. This can be through recycling or proper disposal of these wastes. Architectural firms play a key role creating waste products that are then emitted to the environment. This paper looks at various ways of obtaining raw materials to be used in architectural firms, the manufacture of primary raw materials to secondary raw materials and the manufacture of Continue reading...
European Gypsy Moth Research Paper Sample
Observation and background information
The gypsy moth is one of the most devastating forest pests. It is currently one of the most damaging tree defoliators in the United States. It originated from Europe in 1868 (Davidson 12). The first gypsy moth in the United States occurred in the Boston area. The outbreak can quickly and effectively destroy forests. The gypsy moths are voracious eaters, and they completely destroy the entire trees. Their destruction impact forest and other related industries. The gypsy moths have natural few enemies because they are nonnative (Davidson 65).
The Gypsy moth causes various environmental and economic impacts. The Gypsy Continue reading...
Socially Responsible Marketing Research Paper Sample
Coca Cola Company has shown concern to the environment and people in the world. This is achieved through its marketing, production and other ways of transacting business. Coca Cola is mostly honored for its brand name and heritage. The company focuses at meeting the demands of people in the entire world. Coca Cola is one of the representatives of companies that focus on socially responsible marketing. One of the examples that Coca Cola has successfully engaged in socially responsible marketing is by addressing health issues that affect people today. Some of the diseases include tooth decay, diabetes and obesity ( Continue reading...
Steve Jobs' Leadership Style Research Paper Samples
Jobs was a unique leader and a vivid example of the role of personality in history. He has already entered the history of management as a lone hero. Director of the Leadership Institute at the University of Southern California of Los Angeles Warren Bennis says that this is one of the few cases where the code of the company is wired in the brain of one person. It is not that Apple is not able to create outstanding market developments. The point in the presentation, product philosophy, which was translated to buyers and investors by Steve Jobs. According to Continue reading...
Sample Research Paper On Sales Career Research Project
Sales Job #1
Industry: Transportation Services
Job posting Website: http://sales-jobs.theladders.com/
Summary of Job Description:
Unishippers is a leading global logistics firm. The employer needs an experienced logistics sales person whose job will entail developing and closing corporate logistics accounts in Atlanta market. The successful candidate will be provided with a health insurance policy, laptop and cell phone.
The eligible applicant should have a minimum of two years experience outside business to business sales experience and a proven track record. The applicant should be a holder of a four year degree and prior experience in shipping/logistics will be an added advantage.
Job Functions and Responsibilities:
The successful candidate will Continue reading...
Good Research Paper About Annual Report Formats
There are many similarities between Chase Corporation and Barnes Group Inc. They both belong to the same industry sector, are classified under Industrial Equipments and Components section and both have existence in the business for more than sixty years. While Barnes Group (BG) is focused in providing precision springs to various automotive and heavy equipment industries, Chase Corporation (CC) is offering protective materials to a wide range of industries. Both are family concerns, even today the top management is led by the family members of the founders. Their annual reports for the year 2012 are available in the site Continue reading...
Analyze The Effect Of Channel Management Decisions On The Marketing Of To-Go-Menu Research Paper Sample
Channel Management and Distribution
The channel management technique is through choosing the most effective channels or routes to market for Olive Garden. This will be a derived force to achieve the best outcomes from those channels. The application of the significant financial, training or marketing resources help in accomplishing best results from the channels (Bowersox & Cooper, 1992).
The major factors influence the channel management decision on the marketing are the usage of specific channels for market share or sales volume, costs changing of delivering to market and achieving customer satisfaction (Bowersox & Cooper, 1992).
The main consumers have been recognized as people who like Continue reading...
Free Research Paper On Nutella
How do you imagine your regular breakfast? That might be a bowl of cereal or bacon and eggs. That might also be a crunchy toast with butter or it might be a slice of a fresh bread with a Nutella hazelnut chocolate spread on it. The last one is the sweetest treat and might be a good competitor in the competition for the best breakfast attribute ever.
What is the history of Nutella?
Originally, the name of this world-famous hazelnut chocolate spread was very much different from what we know it is now. As the aftermath of the World War II there were great shortages Continue reading...
Good Research Paper About Leading Automobile Companies
In the automobile industry, having a competitive edge helps a company outshine others in the market. Companies in this sector specialize on producing products that target a specific market segment (Chan, Chan & Jain, 2012). In the automobile industry, Mercedes Benz and Toyota lead in product differentiation and product quality due to the variety of products that they give in the market and the market orientation of their products. The two companies thrive because of their high differentiation levels in their products and the marketing strategies. Producing products that meet customers’ needs also helps the two companies in enhancing demand Continue reading...
Pricing Research Paper Example
Coca-Cola Company is an international brand that leads in the beverage industry. It has for a long time dominated the soft drinks market to outshine its rivals. Some of the major products include Sprite, Fanta, 5 Alive, Schweppes and many others. Due to competitive forces in the market, it is paramount for the management to outline a global marketing plan to safeguard the company’s current and prospective customers.
What price adaptations should Coca Cola include in its marketing plan?
Pricing of Coca-cola products should be motivated by the assessment of the entire market. This would involve physical and virtual research by the marketing department to evaluate price elasticity of Continue reading...