Promotion Case Studies Samples For Students

Business Report based on Excel Sheet workings and calculations

For the application of this paper, it is required that a comparative study in different scenarios be conducted to understand the implications of economic models and pricing theories on two products – brand X and brand Y. The data for this paper has been collected from actual supermarkets and by using analytical techniques it would be seen how the marginal cost, revenue and other economic functions react when the market scenario changes. These two brands – X and Y, are available in two versions, one is the regular version and the second one is a light version or the lite version.
For ...

Introduction

The National Trust is a legal registered charity with over four million members. It is an organization known to welcome over nineteen million visitors to its special places and properties, which are open to each individual who is interested. However, there are observable internal and external issues which affect the operation of the National Trust.

The National Trust has achieved in making people within the community achieve a certain level of financial stability. There are business opportunities within the National Trust of which members can easily benefit from. The major shortfall that arises is that the Trust relies on other organizations ...

A civil suit brought for violation of Title VII of the Age Discrimination in Employment Act (ADEA) and constructive discharge in violation of the Employee Retirement Income Security Act (ERISA).

Facts of the Case:

Andrew Terry, the plaintiff, is a white male who began working for the INS (Immigration and Naturalization Service) in New York as a Special Agent in 1976 aged 30. When he was over 40 years old, he was not selected for a vacant position of supervisory criminal investigator. He was not even on the “Best Qualified List” (BQL), even though he had 17 years experience compared with the younger African-American candidate with ...

Possible Alternatives Available

- Give a disclaimer stating that the company would not be responsible for any problems encountered by the customers in the implementation of a promotional campaign.
- Companies communicate the exact details of the promotional campaign to avoid any confusion in the minds of both consumers.
- Limit the dependence on promotional campaigns and start utilizing other strategies like advertising.

Choice and Justification

Of all the alternatives available, the second alternative where the companies try to communicate the exact details of the promotional campaign to the customers is the most preferred. Problems encountered by the companies during the promotion of the products ...

Introduction

Marketing consists of many tasks and decisions, one of which is product promotion. In order to create awareness of a product, promotion is inevitable in helping to achieve the company's objectives. Advertising is one useful method of promotion and the most glamorous and attractive. It is due to the fact creativity is invested to distinguish the product from competitor's product (Bosiljevack 2009).
Promotion, being a form of corporate communication that uses various methods to reach a targeted audience is useful all kinds of organizations (whether profit-making of not).

Personal selling

It entails using salespeople randomly in streets to interact with the public, especially ...

Applying the 4 models of motivation (motivation, performance, outcome and satisfaction), we can then analyze Joe Chaney’s case. It is quite clear that there is a lack of motivation in the respective company in general. Joe complained that no one acknowledges his effort at all. The organization failed to meet the organizations structure and systems goals. It seems that it has failed to identify the help needed. The management should emphasize more on performance, which was lacking. For instance he often finds Joe daydreaming instead of working. With the maximum involvement of the leadership in gauging the task characteristic ...

You Make the Call, #3, Chapter 16, Page: 495

Question #1 What does the nature of this industry suggest about the elasticity of demand affecting Bowlin’s pricing?
In the information given about Bowlin, it is said that it is not a must for the firm to reduce its price but rather improve the quality of its work. This means that the service provided by Bowlin is a necessity and therefore, the price reduction might have less influence on the customer demand on the service of the company. The service provided is fairly elastic but its elasticity relies on the quality of the service offered by the responsible firm ...

Vodka is believed to have been first produced in the 15th C in Moscow. In Russia it was first produced in 1386. The word ‘vodka’ means little water in Russia. This is because vodka looks like water. The idea of producing vodka was stumbled upon when the distillation of alcohol was first discovered in Russia under the leadership of Vladimir. Russians may not be the highest consumers of alcohol but they are the one of the best if not the best producers of vodka. The Russian standard vodka is known to be a smooth, crisp and fine masterpiece that begs ...

Introduction

At around September 2008, Giant Consumer Products, Inc. (GCP) was experiencing decline in sales from the Foods Frozen Division (FFD). GCP had been doing well in the sale of their food products in the earlier quarters before September 2008. However, considering the last couple of quarters, sales volume was 3.9 percent below plan. Gross revenue was 3.6 percent below schedule while the market margin was 4.1 percent under plan. This raised an alarm regarding the policy of GCP especially on sales promotion. This decline would greatly impact the financial stature of GCP.
The Chief Executive Officer (CEO) Allan ...

It is a good thing that Bobby is considering having a couching and counseling session with Paul. Her decision of doing so shows that she had nothing to do with the change of the company’s policy of only promoting college graduates. Having decided to approach Paul, she needs to put in mind that she is approaching someone who is feeling low because he missed promotion to a position that apparently was given to her. She will have to know how to handle the matter in hand with Paul. If necessary, Bobby needs to approach a third party like the transferred maintenance manager, ...

Australia has been rated among the countries to have highest obesity rates by the Australian Institute of Health and Welfares [AIHW]. This has made it essential to develop a better understanding of the determinants of obesity in a society to address the issue in a much effective way.

1. Discuss why obesity is a National Health Priority in Australia.
After being rated among one of the highest obesity prevailing country in the world by the Australian Institute of Health and Welfares [AIHW] adopt preventive strategies. According to the reports of the study that was released in 2010, every one out of four ...

. Situation Analysis

Bearing in mind that the levels of unemployment stand at 12 per cent, according to the United States’ Bureau of Statistics’ April quarterly report, it is important to note the fact that demand for food will remain high in this county, this is based on the fact that the 12% population does not have a formal source of income. One important thing to consider in the promotional plan for example, is the fact that some of the governmental institutions such as the Agriculture Emergency Food Assistance department have reduced their levels of donation. This will be important especially ...

Accountancy is a subject, which many managers feel to be just an art of matching numbers. Therefore, managers need not be concerned about accounting ,after all the caricatured old faithful employee is always the accountant in popular fiction. Today very few of these old managerial types exist and they are about to be extinct, if they do not change their ways of thinking. The successful manager today knows all about managerial accounts and the meanings of such acronyms as ROI, ROCE, and BEP. Moreover, they can even carry out analyses of accounting heads in the corporate rat-race and they frequently ...

Problem Definition: The main problem faced by Yum! Brands Inc. is a lack of integration between the brands, which causes further operational and strategic issue for implementing the company’s current strategy of multibrand operations. This issues with multibranding have become increasingly acute with the international expansion, which is not possible unless the brands within Yum! learn to work together and to derive synergies from joint operations.
Situation Analysis:
The problem of integration is the heritage of the Yum!’s ex-parent company PepsiCo. Restaurant business was not core for PepsiCo, that is why it was always treated as a ...

The current paper is devoted to the analysis of appropriate promotions strategy as well as an illustration of the most appropriate pricing method for two product/target market combinations. When conducting this analysis, a conclusive illustration on the two promotions strategies is undertaken so that an inclusive decision is made as to why they are different or similar. Also, two pricing methods are highlighted for two product/target market combinations to present their differences and similarities. The two products combinations are non-lethal for handgun owners, and fitness products for black women aged 18 to 30. After conducting inclusive research on the pricing ...

Nature energy snacks

Describe the current marketing mix and target audience using the 4P’s
The product in this case is an energy snack being sold to college students by a partnership of John and Jayne. They sell the snacks in 8oz. packages for about $2.5 in the colleges’ bookstores and around the environs. The product seems to doing well because of its quality, pricing and convenience. Students have taken into it because of its naturalness. The partnership considered the 4P’s of marketing by ensuring that the products met the expectations of the students and are easily available at an affordable ...

Introduction and Engagement of Stakeholders

The purpose of this formative evaluation is to take an intricate look into the health problems that have affected San Joaquin County in California. They include the following: The asthma problems affecting the young population due to air pollution, the problem of Obesity, which is still prevalent among the young children, and the risk of cervical cancer. All these issues have been cited in the health assessment and it is therefore prudent to look into the planning of how this health promotion program is going to be developed in order to benefit all those at stake in the county ( ...

Abstract

This case study seeks to highlight the operations of 7-Eleven, the world’s leading retail convenience store chain with the aim to understand its business model on which its promotional strategy is based. The research and review of literature revealed that 7-Eleven has a promotion strategy based on value creation and product differentiation. Since its establishment, the company has undergone a tremendous change which has seen it evolve from a traditional convenience store to a multi-billion dollar convenience chain with a majority of its operations on foreign shores. It intends to utilize the same values to promote its existing as well as new outlets ...

Abstract

JC Penney is one of the largest retail stores in the world. It has a century long history of success. JC Penney has seen many big changes over the last 100 years in its product portfolio. However, the last effort to change it brand image went horribly wrong. It lost almost 33% of its customer base within a year, biggest in the history of retail industry. However, it has now realized that it needs to stick to its tried and tested brand image and also the operational tactics that have succeeded for the last 4 decades. Once those are in place, ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

Q1a. From the information contained in the case study above, conduct an analysis of Tesco’s external environment using the STEEPLE model. Your analysis should cover and identify each of the factors as they relate to the case study. (16 marks)

The external environment of a business can be evaluated using a STEEPLE model, which incorporates seven external factors; sociological, technological, economic, environmental, political, legal and ethical (Block 1, Reading 5, p. 34). Here is a brief analysis of Tesco according to the STEEPLE model;

Sociological factors

The variety of business in the UK and across the world is going through ...

Is it Ethical to Waste Medical Resources on Sales Promotion and Marketing?

A number of ethical issues have dominated healthcare discourses for a very long time. One of these ethical issues relates to the use of medical resources in sales promotion and marketing. Some schools of thought reason that it is unethical to waste essential resources on marketing instead of utilizing them on prevention and treatment of diseases, while others state that it is ethical because doing so raises awareness about diseases and availability of treatment. Case Study 4 illustrates a situation where the staff of a medical facility is divided over this controversial issue.
In my opinion, use of medical ...

Target market for Lilly/ ICOS launch and rationale

The target market for Lilly ICOS launch should be the UK market. The determination of the target market is based on the market performance of the competitor’s product, Viagra. According to the available data, Viagra is currently supplied in the US, France, German, Italy, Spain, and the UK market. However, the dissatisfaction level is very high in the UK market with 30% of the total UK market showing to be dissatisfied with the product. Lilly ICOS would, therefore, take up the opportunity and approach the market with the highest level dissatisfaction with the competitor’s product, Viagra. This ...

- The firm’s strong point and flaws and also approvals for addressing resource deficiencies and other weaknesses.
- The suitability of the firm’s yields and services, to the foreign market. Here, the suitability of the products and services to international customers is determined.

Potential markets to a product

- Retailers
- The government
- International community

Information could be gathered from

- Print-this occurs in paper works such as newsletters, microfiche, books, periodicals, magazines, newspapers among others
- Televisions and radio media. This includes advertisements.
- Online information. This involves the use of the internet and search engines.

Examples of international market intelligence

- I have gathered the ...

Perry Cars Limited (PCL)

Perry Cars Limited (PCL) plans to undertake a market research to determine whether a new venture will be profitable and to guide company strategy for the new business. The company intends to buy Wonder Car Hire (WCH) from its proprietor. WCH is a car hire business which has been operating profitably. David, the owner of PCL is considering an expansion into the car hire market. By conducting proper market research, David will be able to make an informed decision on whether to invest in WCH or not.

Market research is an instrument available to businesses especially potential investors. It provides information on ...

Executive Summary

Marketing is an important business function that ensures a company remains competitive. Kingsford is an American brand that produces premium charcoal grilling products and one that enjoyed a steady growth of revenues in the 1980s. The company has relied on an experienced team of sales executives, consistency in marketing and sales actions, superior quality, and brand positioning for success. However, Kingsford’s main problem lies in the aspect of competition. The company has faced serious challenges in regard to the strategic decisions that were necessary to avert competition in relation to aspects such as pricing, advertising, promotion as well ...

The Problem

The case “Can Facebook save our furry friends?” by Kenyon (2013) clearly states that the non-profit animal shelter FCCRSNC is seriously limited by its scare resources of ‘money, time, and personnel’. Obviously the non-profit organization was not in a position to invest in new areas of business regardless of their likely potential. As the case indicates, FCCRSNC has failed to utilize the scope of social media marketing due to multiple reasons. Lack of expertise was the most important factor that caused the issue. Another reason was the shortage of fund for assigning these roles to professionals. Also, the firm ...

Introduction

Faith City is a city focused on its commitment to preserve and further improve the historical landmarks in its area of coverage. It wants to be able to exhibit human diversity and the city’s history while also aiming to increase the city’s income through tourism. The Faith City Government’s main partner in realizing this objective is Our Landmark Town, a non-profit organization. Our Landmark Town is currently operating under federal funds and through individual and corporate donations. However, its Director, Mr. Johnson, is currently retiring and has only devoted a period of two weeks to turnover his post and ...

Introduction

International business market is changing with increasing globalization as businesses face challenges in terms of competition hence a need to employ effective strategies to enhance their competitiveness. Therefore, an effective marketing mix is crucial in establish appropriate product positioning, pricing, distribution and promotion. In this respect, distribution strategies entail consideration of appropriate channel designs that would deliver an organization’s products to clients at the right place and time. In addition, promotion which entails advertising and other strategies requires creativity in order to deliver the products information to customers in a manner that is effective and suitable for the target market ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

What should Joan Macey do with respect to pricing and distribution?

It can be conceived by comparing and evaluating the facts mentioned in the case, and figures revealed in Appendix – B that in both the best and the worst situations of the product effectiveness, Kathon MWX delivers better value for money to the customers. This means that the customers of Kathon MWX are satisfied and delighted with the efficacy and value of the product. This fact indicates that if the customers are contended with product value and efficiency, as well as, appreciate it more as compared to competitors and substitutes available in the market, then they will also be willing ...

In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free environment, and environmentally friendly business practices. These policies have made it one of the most respected apparel manufacturer in USA. It continually implemented social welfare programs for its employees like English language training, medical care, and job security. But the company has been facing an allegation regarding some its business practices ...

Problem summary

Fresh Direct is an online grocery store, which delivers perishable and packed food items to homes and offices in the wide range of U.S. cities. Most important principle of Fresh Direct functioning lies in providing clients with higher quality at lower prices. To ensure practical application of this principle, Fresh Direct created a modern production centre, hired expert personnel, paid special attention to quality management systems, ensured highest standards for cleanliness, health and safety and , what is most important, managed to establish unique direct relationship between growers and producers, which helped the company get reduced purchase prices from growers. Policy ...

Select TWO products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

Coca Cola targets every potential customer who is thirsty. The company targets all age groups but the most potential is the age group from 18-25 years. This group covers more than 40% of the total age segments. The major segments basically include people who drink Coke daily ...

Sandra is a 35 year old single female living in San Antonio. She has a 16 year old daughter. During her last annual exam her blood pressure is 142/92, height is 5 foot 2 inches, weight is 273 pounds, body fat 58%. She is also borderline diabetic. In general, she is alert, oriented, cooperative and in no apparent distress. She reported a decrease in her energy level, particularly in the afternoons.
She has started to become depressed about her weight. When she was younger she was active and liked to run, but now she states that her knees and joints hurt ...

The business organization under analysis in this case is Mueller-Lemhmkuhl that is involved in production and sale of apparel fasteners and it is located in Germany, Europe. The company has operations on the international front though it is faced with multiple challenges that inhibit is profitability and market dominance. The cost accounting model used has flaws and impinges on pricing of fasteners leading to reduced earnings due to intense competition from rivals. The President of the company, Dr. Richard Welkers attested that HI, a Japanese firm poses a great challenge to Mueller- Lemhmkuhl due to their price wars, as they price ...

Executive Summary

This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...

1.0 Introduction
Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market.
2.0 Overview of South West Airlines
South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...

- What is the strategy of the GSO? Please be as specific as you can in identifying both the GSO’s environmental constraints, and how it differs both from the symphony orchestras, and from a professional sports team, which has many similar constraints and objectives? Why do these differences exist?

For a period of four years, Granville Symphony Orchestra experienced deficit, which forced the management to come up with effective, efficient, and attainable strategies. The main strategy of Granville Symphony Orchestra was to increase revenues whilst checking on the expenses. The management proposed many actions or measures to increase revenue as well as check on the expenses. One of the measures was to concentrate on the fixed costs. The Investment Committee and the Resource Committee were given the mandate to check the ratio between fixed costs to endowment income. The ratio between fixed costs to endowment income was to increase ...

Catalina’s Digital Age

Introduction
Catalina is a renowned personalized coupon-printing and digital marketing company that prints coupons for customers by installing media servers and on-demand printers at the retailers’ check-out lanes and faces a number of issues as it responds to the digital age of marketing its product line. Partnering with Consumer Packaged Goods (CPG) companies and food retailers sponsoring Catalina’s coupon printing and distribution exists with phenomenal $130 per 1000 coupons. Consumers can redeem these coupons at retailers, thereby attaining discounts on various product purchases. Catalina’s check-out coupon business success remains founded in its extensive network of more than 35, ...

- Executive Summary
Quench is a brand leader in the bottled water sector. The company was founded in 1998 and has steadily expanded operations to become a global multi million pound company. Its main strengths have been competitive pricing, strong advertising campaigns and a positive brand image. Their main market sector consists primarily of customers with sporty, healthy, clean-living lifestyle aspirations. It sponsors several sporting events not only in Britain but worldwide. The Quench brand is associated with trust and reliability. With increased competition and economic recession, the company has registered low sales volumes and reduced profit margins.
This report provides ...

Introduction

Microsoft is an American multinational that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers. It is best known for Microsoft office. Other products of the company are Xbox which is a gaming device, bing the search engine, internet explorer the web browser. It also offers lot of business solutions like cloud computing, servers, data base management etc. (Official website of Microsoft, n.d.) Microsoft has also entered extremely competitive mobile handset market also. The focus of the present paper is on the product Xbox One. A marketing issue related to Xbox One is identified, analysed and ...

Introduction

Having developed form a trading company in South Korea, Samsung has emerged as one of the largest and influential companies around the globe. Though the company has a number of businesses, ranging from trading to insurance, Samsung Electronics is the most successful ranch in the group. Over the years, Samsung has been labeled as the fastest growing brands in the world. The company has achieved through this through redefining its products and the great marketing strategies that the company uses. In the present, the advancement in the technology calls for quick adaption to the technological changes, and Samsung has used this ...

Introduction

The four P’s of marketing, commonly known as the marketing mix, are factors that influence the marketing strategy of a firm. These P’s are product, place, price and promotion (Baker, 2012). Each of this P’s had their own importance in the marketing strategy and influence the performance of the firm differently. Since the firm’s main aim is to make profit through gaining market and competitive advantage, these four P’s are crucial in the success and performance of the firm.
Consumers make their purchasing decision basing them on the four P’s. However, though the ...

The decrease in the number of customers of Rest assured stores calls for attention with respect to the sales volumes which affects the general profitability and productivity of this company. The decline in the number of customers have led to a decrease in its sales turnover thereby affecting the profitability levels of the business. This business therefore needs several measures and strategies in order to improve the profitability levels through retention of customers as well as attracting the prospective customers. The strategies to be adopted by this business should ensure that the welfare of the business is improved in order ...

Introduction

Carbonated Soft Drinks (CSD) have a long history. Carbonated soft drinks have dominated the non-alcoholic beverage market for more than half a century. Coca Cola and PepsiCo are the two main competitors in this industry. Over the period of last 50 years Pepsi and Coke have enjoyed duopoly in the CSD market. Apart from the exception of one Dr. Pepper product, Pepsi or Coke always filled up the top ten selling brands in the CSD business. Coke and Pepsi have battled against each other fiercely to gain market share and brand loyalty. If in some decades Pepsi succeeded, Coke succeeded in ...

The Nature of the Marketing Problem

Promoting the business was the major problem that the new airline had to overcome if it had to achieve success in its operations. Other than the need to hire an advertising agency to handle publicity and public relations issues, Southwest Airlines was yet to evaluate and/or conduct an analysis of the Texas airline industry. Analysis of the image of each independent career with respect to the quality of their advertising and promotional effects became an overriding issue for Southwest Airline. While the Company needed to come up with a detailed and innovative marketing strategy, designing the ideal personality description model ...

Communicating value

1. Direct Marketing is the use of consumer-direct channels to reach and deliver goods and services to customers without using marketing middlemen.
2. Sales promotion consist(s) of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
3. Some companies set their promotion budget to achieve share-of-voice parity with competitors. This is called the Competitive-Parity Method.
4. A program designed to promote or protect a company's image or its individual products is called Public relations (PR).
5. Advertising is/are any paid ...

Introduction

Molson Coors Brewing Company (MCBC), a multinational company dealing with alcoholic and non-alcoholic products has three major operating segments. MCBC operating segments are in Canada, Unites Kingdom, Unites states of America, and Molson Coors International.

The company was incorporated in the year 2005, after a merger between Molson and Coor brewing companies. The company has a wide portfolio of products including Carling, Molson Canadian, and Coor Light, and produces partner brands such as Heineken. The company mission is to provide consumers with high quality beers designed to appeal to wide range of consumer tastes, preferences and occasions.
A SWOT matrix is ...

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS
Introduction
Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

Company Background

Webvan was an online grocery store that operated on credit and delivery basis. Webvan was founded in 1996, and it had its headquarters in California, Foster City (Delgado, 2001). It offered fantastic services as customers had their products delivered at their doorsteps thirty minutes after making a purchase. Its services were provided to about ten US markets, and they had an objective of expanding to 26 cities. The big dreams of this company were short-lived since it flopped in 2001 (Bensinger, 2015). Webvan ran out of cash as it ended up spending more than the sales it made, hence ...

Judging by the information above, the application has a great potential to become, first of all, popular and, secondly, profitable. However, there’s one thing missing, without which Alex and Pavel won’t be able to reach their goals and populate the app finally entering the U.S. market. It is marketing mix, or, in other words, strategies and tactics that programmers should use to achieve results. Alongside with this problem, there’s another one – inability to determine the target audience.
Basically, it is very important to build the target audience and one characteristic, which is about ‘being parents’, is ...

Carvel Ice Cream, an American multinational entered the premium ice cream segment of the Chinese market in 1992. However, the Chinese Ice cream market was already flooded with stiff competition from foreign and domestic players. The company experienced some issues in attaining the desired market share and revenues and this case analysis focuses on the different aspects of marketing strategy for Carvel Ice Cream in China.

As the growing Chinese market seemed to attract major international companies during the late 20th century, there were some specific factors which attracted the multinational firms towards the country. These factors which created ...

A Tale of Two Markets: NYC Subway Line

Executive summary of the case
The case, “A Tale of Two Markets: NYC Subway Line” speaks about the various business establishment strategies applied by Lynne Lambert during her pursuit to establish her brand NYC Subway Line and the line of products used the New York Lifestyle based positioning. The case describes how Lynne tried to channel across the conventional distribution system of the apparel retail markets and tried to develop retail sales for her products in two different markets, the gift retail, and the apparel retail markets. The case study provides an elaborate detail of the competition, costing, distribution, ...

The aging process occurs during a person’s lifespan. Nobody can escape this process and it happens to everyone. Aging is associated with maturation, growth, and discovery (Cohen et al., 2015). Many abilities of human beings peak before the age of 30, but there are other abilities that continue to grow and develop throughout the life of a person. Most people who are over the age of 65 are healthy, fully independent, and happy while others start experiencing signs of deterioration. These changes are normal and not harmful. The hair thins and start turning gray and skins thins and ...

Parker & Pine is a new apparel company that is going to launch its very first product - the boxer briefs for the plus-sized men. The company carried out the test launch and received some positive feedback, but now it has to answer two questions in a short period of time: at what price to sell the boxer briefs and what promotional strategy to choose in order to market the products effectively and without the high costs.
The company was founded by Irfan Hajee and Leo Park who had some experience of working for a custom clothing start-up company. Two ...

Southwest Airlines Company is a major and the largest low-cost carrier in the world, which is located in Dallas, Texas. The company’s vision is to become the world’s most loved, most flown, and most profitable airline. The vision lays a strong background for the attainment of its main purpose, which is connecting people to what is important in their lives through friendly, reliable, and low-cost air travel. The paper tries to establish the state of Southwest Airlines in 2008 through the analysis of its strategic plan, ethics, marketing research, leadership, organization structure, creativity, and success factors.

Managing Growth

In ...

Introduction:

Operating as a global brand and the largest beverage firm in the world, Coca-Cola is continuously running recurrent campaigns with different objectives. In the summer of 2013, the company ran a major campaign stemming from their Australian department called ‘Share a Coke’ (Moye, 2014). The main aim of the promotion was to create brand awareness and increase the organization’s market share. The company has constantly used the term ‘sharing’ in its promotional strategies. The firm has often sought to associate themselves to togetherness, remarkably dating back to their ‘Hilltop’ campaign back in 1971, which featured the hit song ...

The purpose of this case study is to obtain an in-depth insight into the alternative strategies associated with the current market, alongside focusing on the issues that are presented in the form of question 1, 2, 4, and 5. For some case studies, the development of models in Excel is of great significance for the evaluation of options encountered by an individual. In this regard, the answer of 3a will be entailed with adequate emphasis on the aspect above.
1.
Natureview has gained notable success in the area of natural foods station as it carries out the utilization of ...

Ricci v. DeStefano, 557 U.S. 557 (2009) was a controversial case that was decided by the United States Supreme court. The case concerned racial discrimination practices by New Haven, Connecticut’s fire department. The department had eighteen employees where seventeen were white, while there was only one Hispanic. The company in 2003 had seven openings for captain and eight positions for lieutenant. The department administered civil service examinations to fill the positions. The test consisted of two segments where one was oral and the other was written. The New Haven Department of Human Resources issued and RFP for the exams ...