Objectives are what organizations aim to accomplish they are the end results they aim to achieve in a time frame. Objectives are milestones arrived at in realizing some goals. They are concrete statements describing the things the organization wants to achieve. Objectives help an organization convert the goal statement from a wide or broad vision into plans and projects (Pinto, 2007). For example, expanding the distribution channels is an objective to attain the goal of raising the organization’s revenue.
Objectives should be lowly designed so that they can be evaluated to ascertain whether they were achieved. Objectives are