Small Business Marketing Concept
Marketing role for small business can be defined as offering customers products or services they need at an appropriate price and in the right place. The numerous functions of small business marketing, according to Longenecker et al. (2009), include: determination of demand, providing balance of demand, orientation of marketing activities towards developing demand in the right direction; sales motivation, trade development, increasing employment of the population; determining correlation between production recourses and distributing products and services. In addition, marketing aims at establishing, strengthening, and maintaining desired exchange between target customers, and obtaining personal or mutual benefits.
The marketing concept ...