Innovation refers to the application of improved solutions, which meet the new requirements, existing marketing needs, or inarticulate wants. This is essentially accomplished by processes, services, products, ideas, or technologies that are more effective, and which are readily available to society, governments, and markets. In organizational context, the concept of innovation may be linked to the positive changes in productivity, market share, efficiency, competitiveness, quality, and others.
One of the reasons why managers cannot practice or implement innovation in their organizations is the existence of external factors to the organization that are outside their influence of control. The other