Proposition Case Studies Samples For Students

- In the changing and increased competition that defines the current business world, entrepreneurs and executives alike need to carefully analyze what strategy that best suit their business profile: structuralist or reconstructionist. Basically, this is the main idea of the article “How Strategy Shapes Structure”, written by W. Chan Kim and Renee Mauborgne.
The article starts by defining and explaining each strategy. It shows that the structuralist strategy is the classic approach to business, employed by most companies that intend to either differentiate or set low prices. The companies that apply this strategy adapt their strategy to the ...

Pandora’s original business model was about giving each potential subscriber 10 free hours to listen to their favorite music and subsequently persuading them to pay a monthly subscription of $ 36 for their service. No wonder, individuals were not ready to pay that much for a service which they got free of cost on FM radio (Laudon, 2012). Failure of the original model motivated them to introduce the “freemium” model which gives limited free service to everyone; the ads showing up between songs tend to reduce the quality of the listening experience and influence listeners to subscribe to the ...

Introduction

This paper addresses the major steps that Caring Angle Hospital can implement to realize its goals. Also, it recommends one strategy that the heath care provider can adopt to obtain a large market share. Finally, it examines value-added services will strengthen its value proposition.

Major steps for Caring Angle Hospital

Improve the quality of care
Improving the quality of care is important since it will prevent patients from hopping from hospital to another. Caring Angle Hospital can employ various strategies to enhance the quality of their services. The hospital administration should consider managing the process of care rather than focusing on controlling on the physicians. ...

Problem Statement

The case for Midwest Copper Mining (MCM) is an expansion one. Facing growing local, national and international competition, MCM is increasingly under pressure to expand operations beyond existing mine in Kopparstad, Minnesota in order to meet growing demands from national and international customers. The expansion option involves, in fact, a number of structural changes internally and externally. Internally, MCM would have to scout for a new copper deposit, train operation staff on extraction methods in proposed new mine and maintain a high staff morale against possible disruptions caused by relocations, offer a new differentiated value proposition (in lieu of ...

Business Model Generation- LinkedIn

Business Model Generation- LinkedIn

Section 1

The social media space was innovated when LinkedIn brought the concept of being connected virtually while maintaining a strong and networked professional identity. Touted as the world’s largest professional network over the internet, LinkedIn boasts of more than 162 million users worldwide with its uniqueness embedded in a multi-sided platform operation giving its users the facility of a variety of solutions under different categories.
The analysis of business model of LinkedIn and contributions from different business and management aspects to this model have been deciphered using the Business Model Canvas as innovated and introduced ...

Analysis for reformulating the business model

With regard to the economics of a business, some performance metrics determines the success of a business venture in a certain region. These elements comprise of customers, competition, technology and the regulatory framework. In order to appreciate the background and the context of eBay, it is crucial to have an insight on its history. As an American company, eBay had survived the dot-com bubble in the US. Founded in 1995, the company had grown to a level of recording revenue at least 18% of its revenue by 2001 (Ireland, Hoskisson and Hitt). Therefore, having had such success in the US and international markets, ...

Introduction

Laws vary from country to country. Even the process of creating, screening, and ultimately approving laws greatly vary from one state to another. And this is because of this reason why laws do not have a general or universally accepted definition. In the United States, there is an organization called, the Federal Register. It acts as the federal state-governed journal that publishes a wide variety of media and publicity services, one of which is the presentation of the proposition of a new rule, or a set of changes that would be applied to an existing one . Internet users who are at the same ...

Getronics is the biggest ICT service vendor in the Benelux region and one of the biggest in the world. It is based in the Netherlands specializing in technology services including connectivity applications and services, workspace management services, consultancy services, and datacenter advancement and management. This study aims at developing a go-to-market plan for Getronics new product, the Virtualized Desktop Infrastructure (VDI). It will also include a value proposition, media mix, and an implementation plan.

The Problem

Getronics has been performing poorly in the recent due to the lack of undifferentiated service offerings in the aggressively competitive IT market. This situation made it difficult ...

In the article Strategy: An Executive’s Definition, the authors seek to define a business strategy. The authors are quick to point out that strategy differs from mission, vision, priorities, goals and plans. According to Favaro et al (18), a business strategy is “the product of choices that executives formulate on where to play, how to win and maximizing long-term value”. This article therefore examines these three critical aspects of business strategy. The first aspect discussed is “where to play”. This aspect defines the target market on the needs to be met and the customers. The several characteristics of a target market ...

“I know what our USP is (unique selling proposition), but I am struggling to define our overall CVP … core value proposition. How would you define it? What should we focus on?”
So before we discuss that Jeremy, let's look at the five most important value drivers which are idea, benefit, target, perception, reward.
If we look at the idea behind the customers procurement decision we would realize that the quality which is being provided is optimum and hence needs no further special efforts, as already there is enough value which is being given to the quality control ...

Though brand development is by no means a better idea, today consumers have more accessible to information and more choices than ever before. The result is greater expectations, and the brand’s message must captivate the consumer immediately. Companies seeking to experience long-term success will always have to make the most compelling, so relevant, and very consistent brand experiences for their clients. Mars undertakes a “Developing a Brand Statement (Brand Proposition)” to win more customers and to make sure that they get highest profit than that for the old brand.

Developing a Brand Statement (Brand Proposition)

From the researches than were done, advancement of the brand statement, normally ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Introduction

Since its inception, CloudFlare Inc. experienced exponential growth to the point of rivaling the main players in its industry. The innovative idea upon which the concept of the company was based, its customer value proposition, go-to-market plan, technology and operations management, and the cash flow formula all contributed to the growth of the company. However, the company was faced with several resignations over a short period. It was evidence that these resignations pointed to other underlying issues within the organization and its culture. An analysis of the problems in the company will lead to recommendations that form part of ...

Part A:

Analysis of the Disba’s Marketplace
Analysis of the Disba’s marketplace involves analyzing both the macro and micro environments of Disba S.A. The internal environment is composed of factors that are within the company itself and thus the company has some level of control over them. One of the internal environment factors that are relevant for Disba is the competition. Disba faces a high level of competition from other large chains present in Barcelona that are also growing rapidly. For instance, Caprabo has 50 supermarkets in Barcelona. Additionally, Valvi is another chain that is growing fast after its ...

The dispute between rationalism and empiricism is found within a branch of philosophy called epistemology, is all about the extent to which humans are dependent on sense experience in the quest to acquire knowledge. Rationalists think that there are ways with which our concepts and knowledge can be gained independently of sense experience. On the other hand, empiricists think that sense experience is the only source of all concepts and knowledge. But Immanuel Kant sought to give a solution and therefore solve the dispute between these two arguments.
Kant argues that the method and the content found in these two ...

For quiet a long time, the city of Jerusalem has been the center of interest for many nations. Many people and religions put claim on the city based on the religious backgrounds associated with it. Eventually, the conflicts of interest concerning the city have spilt into chaos. The main contention at the moment lies between the Palestine and Israel, where both claim ownership to the land. This has brought about much friction between them and they try al means possible to make sure that they have the final ownership. Israel has even gone as far as to claim that its ...

There is a huge difference between facts and inferences. Facts are the things which can be made in a limited number and they provide the closest approach to certainty while inferences are made in an unlimited number which may indicate a degree of probability (Wood, 2012). Facts always deals with information that has been read, seen or heard and which are yet to be verified or they are already verified. A fact might be false if not verified. Inferences are the conclusions derived from some unknown information on the basic of some known information (Wood, 2012).
Most of the facts are ...

Apple Defies Gravity with Innovative Genius

In 2011 Apple has become the most valuable brand in the world, having overtaken Google by more than $40 billion. It is hard to believe that only 15 year ago Apple was experiencing major problems and could only compete in a small niche of the computer market. Their current success was made possible through the innovative and effective business model, which allowed efficient use of the company core competencies in order to successfully compete in the market and attract more and more customers.

According to Lindgardt, Reeves, Stalk, & Deimler a business model is comprised of two components: operating model and the ...

Course of action on the issue of employee lay-off

It is my proposition that the company should reduce the number of employees to be laid off from 10% to a lower figure so as not to affect the company’s future ability to attract talent, to prevent a decrease in employee morale and to prevent giving a bad customer image. The lay off number can be reduced by making an across the board pay cut and offering unpaid vacations as a cost cutting measure and refocusing on the core business of the firm in the long run. Immediate lay off should be carried ...

04 September 20XX

With regard to the question “should marijuana be legalized,” we conclude the answer is “yes.” This conclusion is made based on the economics of the issue. The existing system involves significant expense to local government with no appreciable result. Marijuana remains readily available virtually anywhere in the nation, decades of the war on drugs notwithstanding. That a demand for this product exists is undeniable. Continued criminalization will accomplish nothing beyond driving costs up marginally. The evidence is seen in the results. To continue to do the same thing and expect a different result is one classic ...

As Chief of Staff, my assignment is to create a response for you on the topic Medicare Crisis. I understand that you have been requested to take an interest in a board dialog and give a reaction concerning the Medicare financing crisis. The board examination will concentrate on the proposition of diminishing Medicare uses by enlisting members in HMO's. The National medical coverage framework for Americans started back with President Teddy Roosevelt, his stage when he kept running for president in 1912 included health care coverage. Roosevelt's thought for a national health arrangement was put on hold until U.S. ...

Findings

The jewelry store is a family business, and the head of the business is the son of the founder. Unlike his father who was a skilled jeweler, he was more of a salesperson. John managed to move the jewelry store to a higher end location which increased its profitability until the global economic crisis of 2008. Profits started going down, and when John lost a salesperson and a jeweler to other employers, he decided not to replace them. An employer should be able to offer a value proposition which will ensure that the employees remain loyal to the business ...

The canvas model

The canvas model refers to an ideal business model which is comprised of 9 major items, which touch on different aspects of business (Wirtz, 2010). The firsts aspect here, as pointed out by Wirtz (2010) are key partnerships. These refer to alliances that an enterprise creates to help in its normal operations. At Blue Buddies, the manufacturing of most accessories is outsourced, meaning that the manufacturing firms in the Far East come up as the key partners. The second aspect is the customer segments. The segments refer to the different categories of customers that a company targets . At Blue ...

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Market Opportunity Analysis

Market profile
Arkadia’s tourist industry is anchored in its historical attractions with a thriving tourist traffic of 5 million a year or 6% of its population per month. Its hospitality sector also serves its formidable business sector by hosting various conferences throughout the year.
Assuming that each tourist would be spending US$1,000 per trip, that would amount to US$5 billion annual revenue. There are 20 large companies who at the least will hold 2 conferences per year with an average spend of US$10,000 per event. That would amount to US$ ...

According to Amy Shuh in the case Cole Parker: Cole and Parker: Socks That Start Business, Jeff had taken a trip to Colombia where he was humbled by the generosity expressed by the people in the region, and upon his return, he entered into a partnership with Diana to form Cole and Parker. Using one for many business models, they established a socks business where the profits of each socks was loaned out to young entrepreneurs through Kiva and upon payment of the loan, it was reinvested for the purposes of funding other micro-loans. However, during their initial stages ...

Introduction

Effective leadership is essential in the development of student abilities in an academic context. As such, instructors need to invest a lot of time in implementing influential policies to oversee the development of their students’ leadership abilities. Precisely, teachers need to strike a balance between psychological, social and educational functions in enhancing student activities. The combination of these initiatives fosters the development of an all-round student capable with commendable abilities. This case study is based on my personal experience of the Program Support Team that worked under the supervision of a teacher. For a fact, the policies used to ...

Business

Overview
Managing individual behavior encompasses understanding of the three important factors such as personality, perception, and learning. These three factors vary on every individual and for an organization to create an environment where a diversity of individuals co-exist in perfect harmony benefits the organization in terms of sustained productivity and greater performance outcome. Such capability of an organization in managing a diversity of individuals in one setting is a considerable success on its own. The context of managing individual behavior also reflect the organization’s values as a whole in which the encompassing organizational goals can drive employees to ...

Decision

Keeler should make a decision for introducing new package design. This decision is informed by commissioned market research findings, changing consumer preferences for consumption form (in favor of aerosol over gel) and, not least, increasing adoption of women shaving products as more and more women join workforce. The decision is also informed by maintaining a work-politics balance by opting for a project initiated and developed by a subordinate whose future collaboration is necessary in order to avoid possible conflict over power status at workplace.

Analysis

In opting for new product design, Keeler does not only adopt confirmed findings reported by ...

Problem Statement

Dresden works as a digital strategist at a company known as Online Advertisers (Samosh, 2012). There is a growing business opportunity in social media marketing. Bilbilly, co-founder of Online Advertiser, and Dresden are considering creating a new division in their company, Online Advertisers Social as a platform to take advantage of the growing social media marketing. After doing a research for three weeks, the two partners eventually came out with a potential value proposition. Further, they completed internal analyses and competitive industry with an objective of identifying the potential path forward. Dresden’s goal was to devise a value ...

Google has become a giant company with many innovative ideas that are regularly introduced to the public. However, not all ideas are successfully realized and the company is sometimes criticized for being ineffective. For example, Project Loon is one of the recent controversial projects that received a lot of criticism especially from the investors that do not realize fully the goals of Google’s revolutionary innovation. So the innovation strategies at Google should be assessed more deeply in order to understand why Google sometimes presents the ideas that are very difficult to realize in the real life.
Google used ...

Abstract

Founded in 1964 by Hiroaki Aoki, Benihana of Tokyo is a global restaurant franchise that specializes in Japanese Cuisine. Benihana targets diverse clientele across the globe who are interested in Japanese cuisine since that is the restaurant’s main menu. The key proposition is that the firm offers the best of Japanese cuisine experience. The restaurant’s main strength is that it offers exceptional steaks usually prepared in front of the customer. The main weakness is that the planned ambitious global expansion may lead to too high a number of hotels that may lead to brand dilution and hence ...

Starting Right Corporation which will be headed by Julia Day is a startup firm, no matter how one describes it. It is currently in need of a huge fund that it will use to finance its capital expenses and perhaps its first few years of operations until such time that it becomes capable of financially sustaining its own operations using revenues and profits it would generate in the future, from its core operations. These are the risks that Sue Pansky has to consider before even thinking about investing in Starting Right Corporation. Considering her conservative risk appetite, it is generally not ...

Strategic Analysis

McDonald´s Corporation
Current analysis involves strategic position of McDonald´s relative to Starbucks Coffee Company. Recent decades brought a number of challenges to the McDonald´s Corporation, related to changing external environment. Such companies as Wendy´s and Burger King came to the market with innovative proposition and strong investment portfolio, putting pressure on McDonald`s market share on its major markets and sharing the growth potential in emerging geographical segments (McDonald´s, 2013). While the company continued to pursue its strategic direction on organic growth and quality of service it made a number of changes to diversify its product ...

8A: Product Positioning Map

The Product Positioning Matrix (Appendix I) reflects the analysis of McDonald´s Product positioning relative to the core competitors on international arena. The matrix is based on two critical criteria: differentiation of the product and availability of the product. Under differentiation we understand the unique characteristics of the product offered by McDonald´s and the competitors. Availability looks at the market presence and overall access to the product by the customer. The analysis includes the comparison of McDonald´s, Burger King, Wendy´s and Hardee´s store.
It is possible to argue that target customers for all stores ...

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- Situation Analysis

Zumba Fitness is a business model that is aiming to make revenues and thereby profits from selling Videos of exercises.

1.1 Strengths:
- Zumba’s routine is unique and has the potential to become another successful global brand like Pilates
- Consumers or the target market for Zumba accept the product fully
- Zumba has an association and exposure with a great brand – Kellog’s
1.2 Weakness:
- Lack of organization structure
- Too small team trying to achieve a lot
- ...

- Discuss the research proposition for the article. What was the purpose of the article? What was the problem being addressed? What was the research question? What hypotheses were tested (if any)?
The research proposition for the article is that what impact the violent television programs (that have a harmful effect on the customers and the society) may have on the memory of ads of people. The purpose of the article is to help the readers understand and analyze the impact of violent television programs on the brand advertisement effectiveness and also find out the reasons why advertisers ...

Introduction

This paper seeks to investigate the change management processes that have taken place at Starwood, a leading hotel and leisure company in the globe. The investigation seeks to understand the specific types of organizational changes that have taken place at the hotel chain and how it has subsequently reacted to these changes. In particular, the paper seeks to evaluate the extent to which the company has adopted the six sigma concepts of process management and the subsequent results that the company has experienced as a direct outcome of this adoption. The paper also includes a strategic plan which has been designed as a ...

Introduction

The strategic and consistent growth of Amazon is not just spectacular but is truly admiring because its continuous innovations and strategies are very well organized, timely and innovative. Its net sales in 2012 reached US$61 billion, a 27.1% increase from $48.08 billion in 2011. North American net sales totaled $34.81 billion, which is a 30.4% increase from the $26.70 billion in 2011 (Brohan, 2013, p. 1). North America accounted for 57% of sales in 2012 (2013, p. 1). Its business strategy is bent on the utmost customer service by giving them the widest array of products and services. It has a ...

EBay is an online organization that provides online services such as purchase of goods online, payment for goods and services online, and online communication services. The company established itself in China, but it failed because of certain factors; however, the company can utilize modern business models and establish itself in China successfully. The model will be discussed, and suggestions for re-establishment will be given below.

Situation analysis

The population of china was growing rapidly, and the demand for online services was increasing. The company could not meet the growing demand of the Chinese people because the online needs of the people ...

Abstract

In this paper, answers to the questions pertaining to the case study on motivation and work behavior are presented. The case is about the behavior of employees working for the J.K. Roberts Company.
- Discuss the case in terms of the attitudes and beliefs of the managers and workers. Pay particular attention to issues related to satisfaction and organizational commitment.
The case is about the behavioral problem of the people working at the J.K. Roberts Company, manufacturer of large sliding doors.
Peter Roberts, the newly appointed Production Manager is the son of Mr. J.K. Roberts. He ...

Programme / Qualification name: BSc (Hons) Business Administration

All NCC Education assessed assignments submitted by students must have this statement as the cover page or it will not be accepted for marking. Please ensure that this statement is either firmly attached to the cover of the assignment or electronically inserted into the front of the assignment.
I have read and understood NCC Education’s Policy on Academic Dishonesty and Plagiarism.
I can confirm the following details:

Centre Name:

Module Leader:
I confirm that this is my own work and that I have not plagiarised any part of it. I have also noted the assessment criteria and ...

The White Night is an art festival, where public and private art galleries, museums and other cultural institutions open their doors to the public at no charge, this event is usually an all-night affair. The center of the city hosting the event is usually transformed into a de facto art gallery, where spaces are availed for art installations, themed social jamborees, performances from the different arts (performance art, film, music and dance) and many social activities. The event is usually held during the season of the midnight sun, during the summer solstice when the nights are shorter in high latitude ...

Budget Analysis

This paper analyzes the most recent budget request of the state of California. The state is approximately 158,706 square miles, and it is the 3rd largest state by size. The highest level of population recorded was 37,396,000 by the department of finance. It is nicknamed the Golden state. The current Governor holding office is Edmund G. Brown Jr. The California budget is carried out through a year long process. The Department of Finance is responsible for the preparation, explanation and administration of the state annual financial plan. The Governor then submits the budget request in January to ...

Analyzing Case Study about Adolph Coors in the Brewing Industry

Section I: Introduction
Adolf Coors started his brewing company in 1873 in Golden, Colorado. Primarily, the beer product was not intended to be as it is today because of the prevailing regulation on alcoholic drinks during that period. However, as soon as the prohibition was lifted Adolf Coors’s company started to make the actual beer product and immediately sold 90,000 barrels. The success of the company allowed them to expand distribution territories by appointing independent wholesalers in Colorado and Arizona. Soon after, Adolf Coors’ company is selling beers in 44 states by 1985 with annual uninterrupted ...

. How does a company with an OD approach differ from one without that approach?

Unlike non-OD companies, OD companies stress on approaches that are carefully

planned and that are meant to improve or change organizational processes and structures.
This has the objective of maximizing organizational effectiveness and minimizing the
negative side effects.

In addition, a company that employs the OD approach makes use of a holistic approach that aims to transform behavior and thought throughout the organization. Just like other approaches, OD processes also consist of data gathering, change planning, and change implementation and management. However, unlike companies that use other approaches, other elements that comprise the OD approach include interventions, ...

A Reflection by

In every business, the consumer targets utility that is equal to the money they pay. Customer value preposition plays a tremendous role in the organic growth. Certainly gathering information and insights on customers behavior pinpoints the value customers consign to various goods and services. The consumer is a rational individual who knows what to choose best so as to satisfy his/her needs. The message that the author is sending to the reader concerns the establishment of a new product in the market. Every product in the market should attract the customers based the preference of the consumer. Hence, the author draws a roadmap ...

Norge Portugal is an international Norwegian company set up in Lisbon, Portugal in 2001 (McGuire 123). The company deals in selling, maintenance and repair of refined equipment for textile industries. The company is well renowned for ‘total service’ to its customers, where they focus on satisfying the customer in an aim of achieving customer loyalty. Despite starting operations almost a decade ago, the firm retains a remarkably small customer base and is smaller compared to other company bases in different countries. However, the company remains profitable mainly because of favourable reputation amongst customers.
Norge Portugal, has four key areas that ...

The case analysis looks at the characteristics of the Optical Distortion Inc. (ODI) innovative contact lens for chickens and why the product is appealing to chicken farmers. The case analysis also reviews the most appropriate geographical areas that Optical Distortion Inc. (ODI) needs to have its efforts focused on for quicker return on its innovative product. Appropriate market segments as well as the pricing policy that should be adopted by the company are also highlighted. Lastly, the analysis examines the level of marketing efforts that ODI should consider to help it gain a larger market share.

The ODI contact lens ...