Customers College Essays Samples For Students

An ideal organization should have automated its processes and activities. The organization should have embraced technological advancements that allow for increased efficiency and effectiveness in its operations processes. The organization should have put in place technologies that support worker enablement. There should be faster and broader communication within as well as amongst the different departments the organization. There should also be effective communication with the external environment. Worker enablement also involves supporting employees to work from anywhere and at any time. The ideal organization should also have technologies that enhance performance management. The company should have operational transparency that ...

I would like to start a small clothing boutique. I love clothes and I know a lot about fashion. The market for clothes is very large because clothing is a basic need. People like items that are stylish and trendy. Therefore, I need to do a lot of research on the tastes and preferences of the consumers so that I can avail to them the kind of clothes that they desire. There are business laws that must be followed while carrying out the clothing business. The laws are meant to promote fair competition, promote the economy of the country, and ensure that the ...

A situation analysis is general conducted to generate information about an organization’s status as far as financial and operating position is concerned. It is also done to identify the competitive position of the organization and enumerate the internal and external forces that could significant affect the organization’s performance. In lieu with this, a situation analysis on the Royal Bank of Canada has been conducted to assess the organization’s performance after the recently concluded global economic recession and the news of the gradual but steady growth in the economy. This is done in an effort to contribute substantial ...

All the big companies around the world pay special attention to advertising and building brands. Brand managers are hired and they are given a special budget to advertise and maintain the brand position and value. Coca-Cola, Apple, Pepsi, Intel and Apple are the examples of the brands that pay special attention towards brand building. Brand building is about maintain one’s brand in the minds of the consumer as well as continuously deliver the high quality, and meeting all the consumer expectations that are created in the mind of the consumers through advertising, and other public-relations activities.

Many experts in ...

- One of the distinctions made in business is between high value and low-value customers. However, a customer can move from one definition to another through a number of ways. One of them is increasing the sales for every existing customer. This is through up-selling or cross-selling, with caution not upset customer relationships. Another way is retaining existing customers for longer. While there are many approaches to achieving this, the primary goal is to keep the customer for longer as it is economically cheaper compared to recruiting a new customer. Alternatively, a customer can move from one definition to another by lowering the ...

One of the commonly disregarded or overlooked aspects of competitive advantage is the brand. Branding should not be viewed as just advertising, the worth, which it holds for the esteemed customers of the company, must be considered. It takes time and it is expensive to build value for the company through branding, but it is fragile and easy to destroy. Disney, coca cola, and apple are among companies, which have been acknowledged throughout the world as a respected brand. It is arguable that the three brands mentioned above will remain a source of advantage in the 21st century (White papers, n.d). ...

It has been noted that much of what we know about consumer behavior is from actual shopping behavior rather than the contrived experiments and laboratory tests. A lot of information has been obtained on why and how people shop, what draws their attention and involvement and their purchasing decision making process. This assignment was an opportunity to demonstrate this part of market research and test what we have learned about market behavior. The trip was to the Mayfair Mall located in Victoria, British Columbia, Canada. Mayfair Mall offers a number of retail products and store ranging from clothing, shoes, health ...

Introduction

This paper analyses the case of Hagen Styles a Kitchen accessories products company. Its aim is to answer three fundamental questions in regard to the importance of operations management to the firm, what exactly makes the company successful and finally the question on how the company fairs in regard to meeting the requirements of the four V’s of operations. The aim of the discussion is to provide a comprehensive analysis of integrated business management Hagen Styles.

Question a.

The importance of operations management in Hagen Style is seen in several aspects that include its commitment to customer satisfaction. In this regard, the ...

Statistical analysis has always been a valuable tool for running any business locally or globally. Business executives have to admit that modern market challenges became extremely complex and need to be approached with scientific methods rather than plain intuition. When it comes to business, there are almost uncountable number of ways statistics may come in handy (William).

It is generally known, that the main focus of any business is on markets and people. Therefore, managers try to examine customers’ behavior patterns and make some predictions on how they will react on a wide range of company’s actions and, moreover, to ...

Introduction

Images embody cultural meanings or symbolisms in their very nature, color, text and other elements. These meanings are drawn, created or extended from a wide sociocultural context. Advertising communications seek to inform, persuade and identify their products with symbols that would give their products or brands approval in the eyes of the consumers. In order to achieve this, advertising must establish a dialogue and create a relationship with a consumer, which in turn means that they must draw on numerous ways of creating meaning or modes of communications. Create meaning/relationships draws is heavily influenced by culture. This paper argues that the Fiat Panda ...

The current technological improvement has made the online search engine diversify in their operations. Internet operation has been referred as Google due to its popularity. Is this confusion? Google has taken it course since year 1996 from two graduates from Stanford University namely Larry Page and Sergery Brin. They were pursuing Ph.D. degree in computer science and came up with a way of creating a web search engine. They developed a web search engine known as Back Rub. This was later changed to Google of which is the current search engine in the world. The Google investment as a web site started it ...

The section, which is titled Sharing Information, holds an interesting view that seeks to foster information between the IT and the users. It suggests of proactive means of sharing information: the IT should continuously offer information to the user by use of various options. It lobbies for the IT to share the IT projects with the user community especially those that directly benefit them. It is also important for the IT to make regular project updates to their key users. The section further urges the IT to alert its users on the possible problems that may have arisen. For ...

Analysis of arguments in a piece of writing requires excellent knowledge of the different combinations of accounts present in the text. Such evaluations call for clear integration of facts derived from the different perspectives depicted by the characters in the text. For instance, Michael Pollan’s “Big Organic” from The Omnivore’s Dilemma presents numerous accounts of a phenomenon. The writer demonstrates excellent skills in the linkage of rhetorical devices. As a matter of fact, he is able to base the whole writing on first person perspective with aspects of disagreement with or against other minds. Fundamentally, an advanced understanding of a ...

1. Emirates Airline is UAE based organization I worked. Emirates is well known for its excellent services and luxury offerings. Consumer expectations are growing for luxury products and service (Passport, February 2014). This trend is clearly reflected in the Emirates as airline is continuously improving its services in order to match changing demands of customers towards luxury services. Emirates provides all possible services to make passengers experience delight full. For example, company offers luxury facilities such as lounges, chauffeur driven car form pick up location and to final destination, fine dining facility, and in-flight entertainment options. The number of ...

Introduction

Market failure implies a situation where the quantity, pricing or the quality of a product supplied by the suppliers does not equate to that demanded by consumers (Aldridge, 2005). It can also imply a situation where free markets fail to allocate resources sufficiently, there are missing markets, information failures, unstable markets among other issues that influence the supply and purchase of goods and services (Aldridge, 2005). Aldridge (2005) asserts that failure to conduct adequate and relevant research prior to the release of a given product in the market often leads to market failure. The recent decline of mobile devices maker, Blackberry is a classic ...

Importance of effective integrated on-line digital campaigns with reference to social media

Social media functions as lucrative and cost-effective communication channels for endorsing brands to sbeleaguered potential customers who constitute the audiences of the social media. The viral and collaborative nature of Facebook has enabled companies to use it to provide lots of information regarding their products. It has provided brands the ability to build brand loyalty and authenticity among consumers. For instance, the Student Mixer provides information regarding the various cocktails that they stock, its content and price and possibly where to easily access it from. In this way, Facebookers will be able to access and assess the information and ...

Coca Cola and Pepsi are two brands which are well known and most demanding brands among soft drink brands. There has been tough competition between these two brands which look like similar, taste like similar, but still they are different. Coca cola was introduced in 1950 while Pepsi developed much later as the company faced bankruptcy in 1920. The two brands are similar in tastes and appearance, but Pepsi is sweeter than Coca Cola. But people also claim that taste of Coca Cola is better than Pepsi. Other found Pepsi more affordable than Coca Cola.

Coca Cola is most ...

1. Introduction

Advancement in technology always ensures the delivery of information to the various parts of the world. The information from the one country is been passed to the other country within a microsecond. Advancement in information technology changed the human style and survival. Information technology has more impact on our today life. Information delivered from one place to another with the help of the information technology. The development in the information technology has improved the job market. The information technology has a large impact on business. The entire business environment has developed because of information technology. The software industries are holding the ...

The consumer market in the UAE is affected by different trends. One of the trends that have significance to Abu Dhabi Airport Company is that the consumer expectation for luxury goods and services is growing. Abu Dhabi Airports Company offer services to consumers in the transportation industry. There are thousands of people that visit the UAE every year and, one of the places that create a first impression is the airport. The Abu Dhabi has a world class airport, and the company should capitalize on this opportunity to offer world class service. In the UAE, people like expensive things, and when ...

Each industry has certain barriers to entry that limit the number of competitors in the market and enable control. There are basically four barriers to entry including ownership of resources, copyrights, restrictions by the government and the cost to start-up the business. In the discount retail industry, the overall threat of the entry of new competitors is relatively low as compared to the other retail industries. The biggest reason is the high barriers to entry in terms of competition, capital and investors. The retailers in this industry have global presence with hundreds of outlets in the chains. They specially ...

“To put something loved into one’s heart” is a precious thing which I would like to do in life. Some people frequently asked me a question. Thay ask, “What do you want to be in the future?” Since I was a kid, this question had been a mystery in my mind. Even when I graduated with a four-year-degree from a University. However, then an opportunity presented itself in my life. I got accepted by the best property company in my country for a job in Customer Relations. Since then, everything has changed. My thoughts had changed. This new experience was the reason of ...

For businesses to run properly there must be set rules and guidelines that must be adhered to if one expects success. Managers set their own rules that have to be followed by the junior employees while the company sets general rules, which even the managers themselves, have to follow. Some of these rules include moral and legal ethics. These rules not only determine the performance of the company but also the behavior of the workers in general. Morality for instance stipulates how people behave as expected by the society for instance avoiding bad language in the workplace. Legality, on ...

- Discuss the various marketing techniques and customer loyalty programs used by the casino and gaming industry.

The gaming industry and casino operate in a very competitive environment and they must continually develop strategies that that ensure that the customers remain loyal. The environment changes and so is the consumer behavior. The casinos now exist for gaming, entertainment and others exist to offer shopping services. To improve the customer experience the casino management ensures that the customer tracking systems and loyalty systems are in place. The gaming and the casino must offer proper level of service to each type of customer.

The modern casino and the gaming industry spend on systems that keep the databases of customers ...

1. Google is one of the best examples of a company that relies on innovation and entrepreneurship as key drivers of their growth and development. The company understands that in order to create superior value for their clients, they have to remain innovative and continue to deliver new products, which reflect and anticipate the rapidly changing customer needs. Google strongly believes that company entrepreneurship cannot be separated from that of individual employees. That is why the company allows its people to dedicate 20 percent of their working time to developing own projects. In this way, Google is able to foster ...

Market plan is a part of the overall business, and the foundation of a well written marketing plan is the solid marketing strategy. It is a comprehensive process that outlines an organization marketing efforts and can be realized by the market mix. Majoring on accounting being a certified public accountant which will target the potential employers is preferred in this case.The first step in the personal marketing plan is to identify or determine the customers in the long run of the certified public accountant who in this care are the potential employers. This is because the potential employer who will be the customer ...

The leading, lagging and coincident economic indicators are types of the timing attribute of economic indicators. This is because they indicate the timing of their relative changes with the changes on the entire economy. Economic indicators can be defined as the statistics indicating how well the economy of a given nation is performing and future projections on the performance of this economy (Hirschey, p. 212). These statistics include GDP, unemployment rates, and inflation rates among others. Leading, lagging and coincident economic indicators are as defined below:

Leading – These economic indicators change prior to economy changes thereby signaling future changes ...

Most of the hoteliers need to adopt sustainable activities for reduction in wastes through environmental management system (EMS) .These hoteliers can increase their financial performance and modest advantages by engaging in environmentally and socially accountable practices(Granly & Welo ,2014).
I do not believe that environment friendly practice is a trend that hoteliers are utilizing to make the impression on of customers. I think that integrating environmental plans in hotel functions is beneficial for both the hotel and the environment. Hoteliers are not only presenting the color on their customers but also are conserving money in the long run. ...

It is important for every individual to have a brand to identify with. For this reason, I enjoyed the learning session which distinguished between a brand and an image. Your image is who your customers say about you while your image is what people say you are. I believe the best place for me to start building my brand is where I am working; building a good image brand is by leaving an impact or a dent in your area of profession. Creating ones brand requires that I have a clear vision in my life. If I have a vision I can articulate it and ...

- The exposure of CFCs to strong ultra violet radiation breaks them down. Whenever this occurs, the chlorofluorocarbon molecule produces atomic chlorine. Just one chlorine atom destroys over a hundred thousand ozone molecules. The overall effect is to wipe out ozone at a faster rate than naturally created (Abdul-Wahab 9).

- Penguins and marine ecosystems are sustained by the energy flow from primary producers in the food chain via intermediate consumers, consumers as well as pathogens, and then back through decomposition pathways (Prischmann 23). Therefore, marine lives are biological networks where the success of penguins is connected directly or indirectly via various ...

Business Intelligence and the Role of Data Scientists
Many companies are now turning to business Intelligence to aid in their strategic decision making processes. When a company can extrapolate the information gathered from the external environment and forecast it accurately, it will have a competitive edge over its competitors. The companies use Business Intelligence to: know the position of the company as compared to its competitors, strengthen the relationship between itself and its customers, know what the company is capable of achieving, and know what the other companies in the same business environment are doing and know the surrounding political ...

Monsanto Company is a multinational agricultural biotechnology and chemical corporation that produces genetically engineered (GE) seed and herbicide glyphosate. The company heavily invests in the biotechnology industry business model where they could use the technical developments in Genentech and biotech drugs to carry out their research works. Despite involvement into direct conflict with farmers and critic of threat to biodiversity, the seeds were productive and produced enormous yield ((Eds.) 100).

The Monsanto Company believes that ‘everyone would benefit when farmers are able to produce more with fewer resources’ (Vance 1) therefore, in order to offer support and promote them, ...

Information systems encompass the study of networks of hardware and software that are used by organizations to collect, filter, create ad process data. The information system helps to support operations as well as decision making. Essentially, it focuses on the mode in which persons interact with technology in support of business processes. Organizations make use of information systems in various ways so as to gain the competitive edge. Some of these competitive strategies include low cost leadership, product differentiation and casting the spotlight on the market niche, customer and supplies.This paper shall compare and contrast two companies that employ ...

Part 1

Information systems are channels through which individuals and institutions collect, process, and distribute data. An information system aims to support a firm’s operations, and aids the management in decision-making. The lifecycle of an information system involves five distinct phases: analysis, design, implementation, testing, and evaluation (O'Brien & Marakas, 2006). Implementing a computerized time entry system at the photography-printing store will involve the five steps. All the work performed at each stage will be documented for proper evaluation.

The analysis stage entails a study of the intended system and its integration with the firm’s objectives (O'Brien & Marakas, 2006). ...

The age of digitization has brought in revolutionary changes to socializing as well as consumer behavior. The entire spree for shopping and owning things seems to have shifted its attention greatly toward online shopping with the spurt in the number of shopping sites across the globe. Hence, online shopping is being compared to traditional shopping to comprehend the factors involved in the two processes.

Traditional shopping involves physical visits to departmental stores or malls and consumes subjective time of the individual who intends to buy something. However, the consumer can actually see and examine the product which he or ...

Alexandra Alter, in her article entitled “Your E-Book Is Reading You” and published in The Wall Street Journal proffered pertinent issues pertaining to e-book promoters being supportive of actively collecting information regarding the consumers’ reading behavior. Alter’s purpose was to expound that e-books are tools for soliciting information on the behavior of consumers, in terms of reading patterns: kinds of books purchased and read; how long are these books read; and factors that contribute to intensity of interest or losing interests in reading. These information were indicated to be remotely impossible to be gathered and known of ...

Summary: “The Loss of the Creature” by Walker Percy

Walker Percy was a proficient and renowned writer who contributed in the development of classical literature. He wrote numerous novels and books, which borrowed from philosophy and semiotics disciplines. His literature work remains relevant until today because it aims at understand human lifestyle from an existential and faith based perspective.

In the article “The Loss of the Creature”, the author provides a clear overview on how a tourist and a student strive to internalize knowledge and experience from an experts/planner point of view. The essay is divided into two parts with each part using a different approach in expounding this subject. The first ...

Question 1:

The Arizona Character Education Foundation (Para 1) observes that ethics is about doing what is right. It is what drives individuals to strive hard to live as per the expected societal standards. There are various benefits of striving to live in line with these standards. According to Business Case Studies (1), application of ethics can help in various situations such as in business settings, at work and in other social forums. More often than not, we are faced by issues which call for ethical decision making.

There are two recent incidences which I can relate to this. At school, ...

Comcast’s well devised business strategy is in line with its objectives and vision that acts as a guideline to sustain its competitive advantage and profitability. Comcast holds a monopoly position for its highly advanced product features and its dominance in the market is strongly shielded due to its resources and capabilities that are hard to copy. For Comcast, pressures over competition will not affect its technological strategies and will retain its competitive advantage over time. While maintaining its bundled packages with prices similar to other cable providers, Comcast can sustain its competitive advantage by upholding to its product leadership and ...

Knowledge is indeed a great privilege to posses, if you know something; it is easier to perform some functions. Possession of knowledge requires ethical responsibility as some knowledge may prove dangerous to the society and is rather kept secret for the good of all. The possession of knowledge carries the responsibility of sharing that knowledge depending on the situation. Knowledge is omnipresent and people can obtain it in many different ways (John 23). As such, every human being in the world has knowledge on something. However, this knowledge could be completely not important to one person, but could also be ...

Question one: strategies companies use to compete

Companies use different strategies to compete in the market. Typically companies employ the concept of pricing to position them favourably in the market against their rivals. Pricing involves the use of price discrimination, discounts and lowered price models. Price constitutes one fundamental factor that determines consumer decision making. Consumers would prefer low prices to high prices and would consequently go for lowly priced commodities for satisfaction of their wants and needs. Companies also employ marketing techniques to compete in the market. In marketing, companies offer special rates for commodities give after sale servicing and provide additional material for consumers ...

The overall research question in this research proposal is why people are enthusiastic to embrace planned obsolescence and leave old things aside in favor of new ones in a disposable society. Planned obsolescence is an intriguing topic on cultural studies. Planned obsolescence is an industrial policy in the making of a product with a restricted life span. This makes the product useless after some time hence it is beneficial to the producer because for consumers to continue using a product, they need to purchase a newer version of the same product. Planned obsolescence enhances the demand of a product hence ensures that a product remains relevant ...

Since the dawn of civilization, humanity has worked to improve the standards of living. Innovations aimed at improving life have been are an important part of development. Millions of people depend on electricity and gas for virtually everything: from washing and drying clothes to transportation and communication. Because of the conveniences available today, it is hard to picture a life without them. In his book ”Into the Forest,” Hegland covers the story of two sisters who have to live without ordinary day conveniences like electricity, gas, and processed food (27).

Commercial electricity has changed people’s lives. Bright ...

Introduction

Pacific National Bank has been known for its great business acumen. The Banking industry has been known to offer a lot of competition. Therefore there is a great need for the Bank to create a competitive advantage in the market. The Bank is looking for great ways in which it can have a strategic advantage so that it can improve on its profit margin. The company has been known to use automatic teller machines but these machines are normally provided by a separate provider. The Bank has noticed that there are many disadvantages that come from having an independent provider. Therefore to meet the ...

According to Belasen and Alan, the internal process quadrant proposes that managers should pay particular attention to the laid down rules and regulations that govern their working environments. Decisions in such environments are arrived at in a very rigid manner thus allowing little room for creativity and innovativeness of subordinates. There are particular benefits to this system. Key among them is the predictability of the system and the ability to arrive at an objective decision. Management is able to make consistent decisions that bringing out an element of certainty in decision making.

The internal process quadrant also helps management to ...

Introduction

In "Inside Dyson: a distinctive company?" , Shepherd et al. (2011) detail the secret of Dyson's success, the company specializing in innovative, design-heavy vacuum cleaners and other household appliances. The successes and failures of Dyson's design efforts (from their successful vacuums to the 3 in 1 vacuums that did not test well with customers) are detailed, as well as their unique perspective on business, which puts quality and innovation over all else.

1 Using frameworks from the chapter, analyse the strategic capabilities of Dyson.

The strategic capabilities of Dyson revolve primarily around the a resource-based view of strategy, with a heavy focus on engineering design; they spend a tremendous amount of time developing ...

In order to transform from batch and queue operation to lean enterprise, Integrated Supply Chain must strive to do more with the little it has. In that endeavor, we, as an organization, must use the least amount of effort, equipment, energy, materials, facility space, time and capital; and at the same time give our customers exactly what they need. To achieve this, we have a five-step plan of action. We intend to specify our value, which can only be defined by our ultimate customer and not the experts, the engineers nor the pre-existing organizations who would only add complexities of ...

1. Market Segmentation in Marketing

Lately, market segmentation has become one of the essential tools in marketing. Market segmentation has been found to be vital in separating markets in a manner that enhances profitability without necessarily spending on sales resource as well as systems that are required for one-to-one marketing, (Tapp, 2009). According to the market segmentation theory, it could be beneficial to market a product to potential customers only. Moreover, a target market to which the product will be marketed should be identified. Consequently, this context, the term “market segmentation” is used to refer to grouping of markets or rather, consumers having common characteristics which ...

Small Business Marketing Concept

Marketing role for small business can be defined as offering customers products or services they need at an appropriate price and in the right place. The numerous functions of small business marketing, according to Longenecker et al. (2009), include: determination of demand, providing balance of demand, orientation of marketing activities towards developing demand in the right direction; sales motivation, trade development, increasing employment of the population; determining correlation between production recourses and distributing products and services. In addition, marketing aims at establishing, strengthening, and maintaining desired exchange between target customers, and obtaining personal or mutual benefits.

The marketing concept ...

Currency exchange rate is a country’s currency expressed in foreign currency’s terms. This is affected by the forces of demand and supply in the currency market. Currency exchange rates are essential whenever making investment decisions. Investors tend to invest in countries where the exchange rate is high as in so doing their returns will be maximized. The investors also use the exchange rate for speculative purposes when carrying out foreign exchange market transactions. For instance in instances where the exchange rate has been increasing the investor will be able to speculate a future increase in the rate. Various factors ...

Car rental is the act of hiring a vehicle for use after a defined period of time and then returning it at the expiry of that period for an identified sum of money. The Car rental business in general has been lucrative of late with increased demands from clients who majorly consist of travelers and locals with either no car or have cars with problems. As an industry, the car rental business is a buzz of activities which could easily be said to have been characterized by the following factors which also do characterize other industries according to the Porter’s five ...

Since ancient times the notion of beauty has been bothering not only scientists and philosophers, but also ordinary people who cannot understand why they are attracted to certain people and objects. As a result, a lot of beauty theories appeared. For instance, according to Pythagoras the most attractive were only those facial features which seemed to be very close to golden ratio, i.e. very symmetrical and mathematically proportional. Later on, the theory of averageness was suggested by Francis Galton which presupposed that mixing up facial features of many people in one face looks much more attractive that any individual in the ...

Alfred North Whitehead

Alfred North Whitehead was born in 1861 and died in 1947. He is well acknowledged as one of British academic developers of the twentieth century. Basically, he was a logician, mathematician and philosopher and is greatly known for his work in philosophy of science and logic in mathematics (Victor, 1985). He contributed and pioneered in reasoning different logics through demonstrating how mathematics may be derivative from few rational concepts and further created wide ranging systems of philosophy.
He authored the land mark three in collaboration with others which contributed to the logic of twentieth-century in metaphysics and philosophy of ...

It is sometimes very frustrating when you try to put on a switch and the light fails to come on. It becomes even worse when you have no idea on the possible causes of this problem. We are therefore going to discuss some important aspects in wiring light switches, noting clearly all the components and their connections, and how they collectively work. This will give guidance on how one can wire a switch purely by his own.

The basic components in a light switching system include the battery, the jumper lead wires, the toggle switch, and the light bulb itself. The battery ...

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected ...

1. The 80/20 rule applies to my product which is a car. This is because in the world, 80% of cars are owned by a 20% population. Although 80/20 rule applies in the case of a car, it does not apply in the case of a mobile phone. Ideally, the possession of a mobile phone is almost equal to the population in world.
2. List of phases of consumer decision process
- Problem recognition
The consumer grows a need of having a car following the changes in his or her income status and the need to be self-reliant and enhance convenience in movement.
...

The company chosen for the purpose of the assignment is Sony Corporation. Sony offers its consumers variety of product in Consumer Products and Devices (Official website of Sony, n.d.). Sony Corporation had an undying reputation of providing the best quality. Consumers consider the brand to be reliable and of high quality.
The major factor for which an effective operations management is important for an organization is to improve the productivity and to meet the competitive priorities of the customers. This in turn improves the efficiency of the organization.
The quality management approach at Sony is not only ...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is indeed beyond its measure.
...

Megahouse Electronics Company,

45B North Carolina
7th street, Mondlane Avenue
George Hemmington
132 California

Old Washington estate

California.
RE: INABILITY OF THE COMPANY TO REPLACE/REFUND THE REFRIGERATOR
The company regrets to inform you that it will not be able to offer a refund or a replacement for your refrigerator as requested. The warranty terms clearly stated that a refund or replacement could only be facilitated if the damage happened within the first year of purchase. The above mentioned equipment has been in your possession for over two years and does not, therefore, qualify for the warranty services. The denial of the warranty does ...

Business management

Business management
Coast acquisition is business sales term that refers to the total expenses necessary to to attain a sale or retain a customer. Therefore, it the total cost associated with the buying and selling of goods and services, or even assets. In general, the net price plus the associated cost of purchase and taking the good to the point of use comprises the total acquisition costs. These cost include the following; the purchase cost i.e. research, closing, accounting, legal fees, and commissions, the transportation fee from the point of purchase to the end use location, preparation and other fees ...

Summary of Barilla Spa

Summary of Barilla Spa
Barilla Spa is the world’s largest producer of pasta based in Italy and founded in 1875. It is experiencing a constant change on its production because of variation in order patterns of distributors. It results in operational inefficiency and increase in cost. The only solution to this problem is the implementation of Just in Time Distribution (JITD). The new system eliminates huge variation in manufacturing and production. It has centralized information and data transparency exists between Barilla and distributors. Forecasting and Production is the basis of actual sales data provided by distributors. This results ...