Brand Research Proposals Samples For Students

Abstract

This paper is on the topic of how brand image influences customer loyalty and satisfaction in the Taipei Hotel industry. The first section of this paper will discuss the background study on this topic with the comprehensive analysis related to the topic. The second section of this paper will discuss the purpose of this study, rationale and research questions related the topic. The third section of this paper will describe the methodology used to answer these questions and limitations in this study. The final section of this paper is the action plan that will summarize all topics discussed in ...

Introduction

Social media or social networking tools often come in the form of internet platforms because firstly, they are based on the internet and secondly, such platforms enable users and members to communicate to other users through virtual means. One of the biggest and perhaps the most popular social media platform today is Facebook. Social media may also be defined as the act of remotely interacting with people by doing activities such as creating contents, sharing contents, and or basically exchanging any form of ideas and information in a practically virtual community of friends and other people . According to social media ...

A Comparative Study Of Pepsi And Coke

Abstract
This paper is a project proposal on the importance of branding as a marketing technique and as such the impact of branding for changing customer decisions- a comparative study of Pepsi and coca cola. The paper tends to give an insight not only to the scholars and to the managers of companies and other stakeholders.

A Study Of Impact Of Branding For Changing Customer Decisions – A Comparative Study Of Pepsi And Coke

Introduction
The coca cola remains the world's largest company that deals in beverage cutting from manufacture, distribution and marketing of this non-alcoholic beverage and associated syrups globally and one of the United States' most commanding corporations. This company is chiefly known for its flagship ...

Marketing Research Proposal

CHAPTER 1: INTRODUCTION
Overview
Online reputation management is a fundamental aspect for any organization to manage their reputation. However, some companies don’t realize the importance of managing their reputation especially in the context of today’s internet era, where a customer searches on the internet for any information he/she wants. On the internet there are several blogs, feedback mechanisms and social networking sites which provide a medium to customers to get information and give feedback about a particular brand. With respect to availability of feedback, these mediums offer potential customers an honest and trustworthy opinion about a product or organization. It ...

Business Proposal for Victoria’s Secret Stores LLC

12102 Cheroywoods Ct.

Ashland VA, 23005

Lori Greeley - Chief Executive Officer
Victoria’s Secret Stores, LLC
P.O. BOX 16586

Columbus OH, 43216 6586

Dear Ms. Greely,
Victoria’s Secret is one of the most alluring lingerie that exists. You also have an impressive set of people who would love to live their fantasy using your products. There is a slight point of concern on mind that I wish to bring to your attention that the size of the average American’s size has increased in the last few decades. Their dress sizes have increased by 3 sizes which must be a point of concern. ...

Introduction

Every era, culture, religion, has their own distinct styles in terms of portraying their individual identity. Fashion as a phenomenon is designed for particular set of group which goes on to become a trend and in turn connect people from different culture, religion on one platform.

Problem Definition

In view of the marketing perspective the author will study the ‘Impact of Branding on Fashion Products’ with regards to globalized business environment and the impact of social media on trends.
Fashion is not only about dressing, it more about expressing one’s identity in terms of likes and dislikes and most importantly a status ...

- CHAPTER ONE
1.1 INTRODUCTION
Product placement is advertisement done through various forms of media. At times, it appears as straight forward where consumers see the product, its price and its use. The practice has been commonly been used in movies. It is currently easy to pinpoint product placement in various movies. This paper seeks to explain how product placement has been developing overtime, how it has been used in various movies and its benefits. It shall also seek to ascertain whether product placement and response from customers is affected by movie genre.
1.1.2 Background
...

Research statement

Communication in marketing involves activities that are employed by the organization to reach the customers. These activities may include promotion, advertising, exhibition, public relation and use of various media. Communication is crucial for every organization because of the increased competition in the market. This research seeks to find out whether communication increases brand royalty among customers. The research will also measure the role of communication in creating brand loyalty. This will touch on various types of communication in marketing and their efficiency in enhancing brand loyalty. The research also studies the satisfaction of customers as way of creating brand ...

EXAMINING THE IMPACT OF SOCIAL MEDIA ON THE MARKETING STRATEGIES IN SMALL AND MEDIUM FIRMS. THE CASE OF GUERRILLA MARKETING APPROACH.

I: Introduction

The changes in the contemporary business landscape are driven by a variety of factors. External environment places more and more challenges for the companies, as they grow international, internationalize their chains and adopt new technology in thi relashionships with suppliers and customers globally. The external environment of a company is comprised of political, economic, social, technological, environmental and legal factors. Each of them has the significant impact on the ways modern companies conduct their business and build their ...

Abstract:

Since the advent of globalization in the last two decades, market oriented companies has intensified competition to pursue internalization strategy for their supply management, human resources, and product policy. Because of the cutthroat competition at the global stage, aspiring companies must make decisions where their companies can attain competitive advantage over other corporations in the country that they want to explore. Several factors determine the choice of location. First, the company must have an edge over its rivals in terms of technology, distribution system, market base, and efficiency. Companies must have efficient organization skills and distribution skills to realize ...

Introduction

In the current digital era, advertisement has become an essential social event. Current advertisements illuminate a significant change in beliefs, values, and most important behaviors and people’s buying patterns (Usman et al 124). Advertising directly and indirectly influences people’s lifestyles. A host of consumer research studies have shown that individual differences among advertisement audiences triggers variations in the manner in which those audiences respond to advertisement appeals (Moore et al 154). Following this revelation, advertisers are in constant search for greater communication effectiveness, but as this revolution is taking place, it is necessary to be cautious during the ...

An Investigation of the Impact of Sky Scanner on the Travel Choice of Chinese Customers

Introduction:
There is an increasing demand, among consumers for competitive, and easy to access travel solutions. More specifically, online applications offer comparison of travel options, and low rates to travelers, in a do-it-yourself travel economy that has moved away from using formal travel agencies, and instead moved toward self-sufficiency supported through web sites that over agent-like services. One such service, is Sky Scanner, however, the embattled company has suffered from a large amount of negative publicity, and has struggled to adequately serve the target market. The following study, therefore, seeks to consider the impact, or potential impact, of Sky ...

Marketing communications are a process of management through which a company or brand engages with various market audiences such as potential customers. Primarily, it involves understanding the communications environment of the audience, developing and presenting brand related messages to the identified audience groups. Marketing communications also entails evaluating and acting upon the responses gathered from the targeted audiences. For Kitson fashion brand, being able to convey messages that are of significant value means that Kitson fashion will be able to gather valuable attitudinal and behavioural responses from the target audiences. Marketing communications for the fashion brand will primarily focus on demand ...

Feathers Fashion

Part I. Environmental Assessment
Introduction
Economy of the United Arab Emirates, a key player in the international market and responsible supplier of energy resources, is built in such a way as to act effectively on the regional economic arena, meeting the basic needs of citizens to help them achieve a decent standard of living. Despite the fact that the federation has existed for just over 40 years, the basis of the current socio-economic stability is laid deep in the centuries and is the result of historical traditions and customs of the state of trade. The basis of credibility, which features ...

Introduction:

Customer loyalty is a wide topic and is achieved by an organization when a customer buys goods from the same organization continuously without going to other suppliers. It involves the commitment of a customer to continue using the given brand from the same supplier without any forms of complains (Kabani, 2010). In case of any problems or complains, the customer can have a certain level of confidence in the organization that their specific problems will be addressed. The factor of customer loyalty is considered to be more than just clients repurchasing goods from the same organization. This is because customers may choose to ...

BX2174: Research & Decision-Making for Business

- Analysing the Business Decision or Problem
The aim of this research proposal is to analyse the factors which affect the decision making process of the generation Y cohort and whether members of this cohort are believers of brand loyalty.
Businesses are concerned with maximization of profit which can be achieved when they either increase the volume of sales or work on the cost of the product. The behavioural pattern of the target customers of the company also has an impact on the sales trend and the decisions that the company takes. The company cannot, at any ...

Abstract

This research proposal is aimed at the determination of the effects of social media on the sales and marketing activities of companies. It provides a literature review on the significance of social media in the achievement of companies’ business objectives and also provides a review of some of the recent studies conducted about the subject matter. Given the lack of standards when it comes to the effective implementation of social media marketing strategies and the measurement of the effects of such strategies, this paper, based on the premise that social media does have a positive impact on businesses, proposes the conduct of ...

Introduction

The sites for online travelling act as a greater way of booking for trips in exploring mysteries of life (Cornelius). That is they provide everything that is required in flight sectors and lodging ticketing to attraction sites, coupons for meal times with inclusive packages at competitive prices. The travelling agencies are important nowadays since they have limited the number of hours spent in searching for travelling agencies in pamphlets and on mobile phones with different hotels just to find that the best offers are no longer available for booking. Otherwise, one should just punch in their approximate travelling dates ...

In a world moving fast forward, social media networks have come to play a significant role in reshaping the marketing strategy as we know it so far. Online marketing is now a fact and comprises an important factor for businesses that are after a “bigger slice of the target market pie” (Tabtrett, 2012). One might say that social media is an umbrella term used for the number of tools and applications that allow the World Wide Web to have social capabilities (Miletsky, 2010, p. 75). Social media has managed to change the way people communicate with one another, all around the world, even ...

Would it benefit CrossFit affiliate gyms when it comes to existing members and recruiting new members to turn towards a more functional fitness gym that incorporated more boot camp and cardio type classes and less heavy lifting?

Abstract

The purpose of this study will be to determine whether it would benefit CrossFit affiliate gyms when it comes to existing members and recruiting new members to turn towards a more functional fitness gym that incorporated more boot camp and cardio type classes and less heavy lifting. The study will investigate the effect of implementing a program focused on boot camp fitness ...

Research Paper Chapter 1: Research Proposal and Introduction

This paper will conduct research with the authority of the CEO and the board of the company. The proposal will investigate some of the environmental strategies and schemes implemented by Procter and Gamble. The research is important because the formulation of environmental strategies by corporate will open new markets and have improved relations with the stakeholders that will translate to increased profits for the company. Most of the highly acclaimed strategies by multinationals raises concern such as the extent of integrating old and new activities, time of changing, and consistency of change in the territory. Some of the firms ...

Assessing the feasibility of opening an H and M store in Almaty, Kazakhstan
1

Abstract
2
1. Introduction
5
1.1 Introduction
5
2. Problem /Opportunity
7
2.1 Business problem (opportunity)
7
2.2 Research Question
8
2.3 Research Purpose
8
2.4 Research Objectives
8
2.5 Research Scope
8
3. Literature Review
10
4. Proposed Methodology
13
4.1 Research Methodology
13
4.2 Ethical Considerations
17
5. Project Work Plan and Deliverables
18

References
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COMPARATIVE ANALYSIS

INTRODUCTION
The aim of this project is to conduct a country based comparative analysis and suggest a country for a real company for foreign direct investment. For the attainment of this objective, it is essential to decide on a specific industry, firm in that particular industry and then the country. Therefore, the industry that has been selected for the report is food and beverage industry; selected company is Coca-Cola Company, which is an American multinational company headquartered in the Georgia, the United States and the country that has been selected for the consideration of foreign direct investment (FDI) is ...

Abstract

Psychology is the backbone of the marketing discipline, since it provides the framework that the marketing individual should use to promote advertise and sell a product (Anghelcev et al., 2014). Thus, a marketing individual should be a position to read the consumers needs and design products which will meet these consumers’ needs (Shin, 131). Additionally, the marketing department should be able to learn the behavior of a group of individual and identify what product can meet all their needs, and they can identify themselves through the product or services. According the book “Fashion statements: Communication and culture” by Barnard (16) the marketing department ...

Following a survey that was conducted by the marketing department, it has come to the attention of management that there is a need to formulate a new integrated marketing communication plan. This plan is supposed to enhance the marketability of all Apple Inc. products through innovative promotion mechanisms. The development of a new integrated marketing communication plan will be headed by the marketing department and the entire project will be coordinated by the director of marketing of Apple Inc. All the members of staff are encouraged to present their suggestions and recommendations on factors that need to be considered in the development of ...

Introduction

The ANHEUSER BUSCH Company is known as leading brewing company in U.S. It has a share volume of about 49% in the sales of beer. In the United States, it operates to market twelve brews while in the universe it operates in selling seventeen brands. It mainly focuses on the Budweiser family and bud light family brews.
The ANHEUSER BUSCH Company capitalizes on the marketing mix concepts in ensuring that it reaches a bigger percentage in the target market. The company has therefore included the following objectives of promotion in their plan: The promotion team aims to persuade the target ...

The Effect of Social Media on the Selection or the Desire of UAE Nationals Living in Abu Dhabi to Choose a Tourism Destination- Research Prospectus

Abstract

The study seeks to find out the impact of social media on the choice of travel destinations by UAE national who live in Abu Dhabi. The problem that the survey aims to address is the role of social media factors in influencing decision-making by consumers of tourism services. The study acknowledges that social media plays an imperative role in influencing consumers’ choice of their travel destination, which makes an important aspect for the study. ...

Introduction

Internalization is the process, as it relates to international strategic management, which requires transaction to occur within the confines of the corporate assets, rather than externalizing and interacting more heavily with the open market. This form of business interaction has certain advantages, abut can also pose serious disadvantages as the business works to move into new global markets.
The following paper will work to determine to what extent internalization creates an atmosphere of global risks for companies in the middle of globalization. Currently, there is a shortage of research as it relates to the impact of internalization on business ...

Recipient name:

Recipient designation
Recipient Address
Dear Mr. /Mrs. Recipient
Enclosed is the recommendation report in response to the investigation that aims to resolve issues being faced by Liveit Inc.This recommendation report will discuss what Liveit. Inc. needs to do in order to ensure that all the students enrolled at the Penn State University campus are well aware of the services being offered. It will also throw light on the some of the features of Facebook, which is the most formidable competitor for the company’s online platform. In consideration of these features, the report will discuss how ...

Abstract

Negative Word-of-mouth (NWOM) communication, often used as term to denote the negative feedback given by consumers on public online platforms, has emerged to be an important area of study. However, an important dimension of NWOM has so far been ignored in academic literature – the experiences and attitudes of customer service executives towards online consumer complaints. In studying these attitudes and emotions, the current study uses Davidow’s six dimensions of managing and handling complaints by organizations as a theoretical justification. More than half of the six dimensions involve communication between employees and customers. Hence, the employee attitudes and the impact ...

Introduction

China has a long period of tea culture started 17600 years ago. Chinese people like to drink tea instead of water because tea does more benefit to humans, creating a more healthier body. There are many different kinds of teas in china, such as Chrysanthemum tea and Pu-erh tea and other more. Each kind of tea has its different effects and taste to different consumers. From our company research we found that Oolong tea is one of the most popular teas around the globe. Oolong tea does the most effects and tastes which brings more people into accepting it. Oolong tea ...

Apple has her headquarters in Cupertino, California. Throughout its business history, it has faced quite a number of challenges. In 1997, its share price was $3.30 while it skyrocketed to $339.87 in 2011. In the past four years, Apple has always earned the first position among Fortune magazine’s World’s Most Admired Companies. Being the most valued brand worldwide, the value of the apple brand is $153.
Despite the fact that Apple has repeatedly won the first position in the World's Most Admired Company, it is painfully true that it has been experiencing a number of ethical issues within ...

Business Project Proposal: Supermarkets Effect on Smaller Business

Business Project Proposal: Supermarkets Effect on Smaller Business

Introduction

Modern retail is having a transformative effect on the smaller businesses around the world. When compared with the conventional mom and pop stores, super markets enjoy huge economies of scale. They procure their goods from the manufacturers directly and eliminate the middlemen. Hence, they could procure goods for a cheaper price than smaller companies. Supermarkets also offer better shopping experience over the conventional smaller companies. Mom and Pop stores with limited space are no match for the spacious and air-conditioned super and hyper markets. Due to the above reasons, many retail customers now ...

Proposal

Introduction
a. Social media have turned the world into a global village. The vast internet connections across the world has enabled for quick transfer of information from one part of the world to the other regardless of the locations.
b. Social media play a major role in all aspects of modern businesses. Communications have been turned into interactive dialogues among individuals, communities and organizations resulting to reliable propagation of information (San Antonio, 2011).
c. Web-based and mobile-based technologies and other multiple forms of internet connections have had a major impact on businesses. Organizations based on the latest technologies have ...

Abstract

Headquartered in New York, PepsiCo is one of the largest beverage companies in the world with operations in more than 200 countries. The products of the company include the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands. The company is time and again recognized globally as one of the best brands. The sustainability program of the company is called “Performance with Purpose” which focuses on the environment, employees and the product. The community issue that the company will address is childhood obesity. The company can adopt measures to fight against childhood obesity and indirectly promote its healthy fruit drink, ...

Affiliated institute

Abstract
Capturing space in social media is a easy task, difficulty lies in capturing customer mindsets and their moulding their viewpoints about your business or product using the social media. Social Media has given a great opportunity to businesses but collecting distinct target groups under one roof who are open to any sort of communication and explore new things.

Introduction

In this era of Information Technology dominance, social networking is a great opportunity. Social media is not just a way to meet friends, but to meet potential business associates also and thus expand the business without spending much. You can build a business from ...

Nowadays, hashtags have overloaded the world. People are using hashtags on social media right and left, but not very many people pause and think about how using of hashtags has evolved the English language. It is easy to use hashtags: it is enough to add sign figure # before any word or before the phrase typed without gaps, and they will automatically turn into a hashtag. In search result on this or that hashtag you receive all messages or pages with the same marking from other users. As it was noted above, most of content marketing specialists understands possibilities of ...

Section 1: project introduction

Background information
Our company is a medium sized fashion designer platform for showcasing and nurturing talent in contemporary fashion today. The company has been in operation for five years. Having realized that many upcoming fashion designers lacked exposure for their wonderful products, our company came up with an innovative way to help them market their wares online. The designers, based on their revenues share with our organization on an agreed revenue sharing matrix. The company has witnessed tremendous growth in both the designers and their customers.
The online shop has changed fashion marketing and helped designers to market their ...

Abstract

This research proposal seeks to investigate effects of cognitive and behavioral sleep education on adolescent sleep patterns. From several cases of problems that adolescents experience due to poor sleep habits, it has been a matter of concern that a sleep education program, as an intervention, be implemented. The study will use both longitudinal survey and grounded theory designs to solicit quantitative and qualitative data. It is conjectured that cognitive and behavioral sleep education has positive effects on student sleep habits: It enables students to think about harmful consequences of poor quality sleep, and respond with appropriate behaviors of better ...

Casino industry is considered to be one of the most profitable industries in the world. Its impact on the national economies is crucial. Theoretical studies within this sphere show us that the casino gambling entities provide their governments with quite significant benefits such as high level of taxes paid, infrastructure development by the cost of casinos and increased level of tourists to places where such enterprises are located. But in most publications little attention is paid to the problem of defining the specific impact of casino gambling as a part of hotel enterprises. That is why our main goal ...

Before a person starts a business, it is important to have a business proposal which is a document that outlines the idea an entrepreneur has for a new business. It entails the new name of the business, describes the business itself, target market, competitors, success factors, short-term and long-term goals as well as the sources of finance. All entrepreneurs should ensure that they have a business proposal as it is a guideline for the company’s operations. This paper will provide a business plan for a new business.
The new business will be named HAVYOS. It is an acronym ...

Strategic planning is must for any kind of organization because it gives the institution directions and outlines calculable goals. It is a business tool that is functional to guide day-to-day business decisions as well as for evaluating improvement and changing methods when moving ahead .
Google Inc. is an American technology oriented corporation which specializes in Internet-related services and tools. The organization offers online advertising technologies, cloud computing, search and software. Google earns its profits mostly from AdWords which is an online promotion service which puts advertising close to the listing of search results .
“Google’s mission is to organize ...

A Research Thesis Proposal Submitted to Dr

Abstract
In 2010, it was confirmed that the world has crossed the mark of one zettabyte data. This large amount of data is processed using completely fast computers hence easier reach of information that was formerly presumed to be beyond reach. This sums up the whole idea of big data. With the current media transition trends from traditional to digital, big data is a mega opportunity for organizations to optimize consumer and digital markets. The huge amounts of data in conjunction with the availability of advanced technology provides an open opportunity for organizations to utilize big data to their ...

International Marketing Plan

INTERNATIONAL MARKETING PLAN

Globalization has left no place as un-served with anything; people can find everything in their countries. But if anything is hard to find in a country, will represent an immense opportunity for the organization to tap that gap. France is famous for its cousin and recognized for its taste in all over the world. After having research, it has been recognized that the French market is representing great opportunities for an organization that makes peanut butter spread. Peanut butter spread is nearly impossible to find in France. Therefore, it will be a smart move to grasp this opportunity ...

Marketing

:
Members of the Group:
Whole Foods Market, Inc. Fights to Get Back on Top of the Organic Industry
Clarksville Natural Grocery and Safer Way Natural Foods joined to form Whole Foods Market® (WFM) on September 20, 1980. (Whole, Timeline, 2014) The total number of staff members between the two stores equaled 19 people. After three decades of growth, mainly through mergers and acquisition, WFM operates 367 stores located throughout North America and the United Kingdom according to its most recent quarterly report (Hem, 2014). WFM is recognized as a global leader in the natural and ...

PepsiCo Inc. is one of the American Beverage and Food Corporation whose headquarters are in Purchase, New York. It is one of the large competitors in the beverage industry apart from being a multinational company. Its interests are in manufacturing, distribution and the marketing of snack foods and beverages among other products (Pederson 56). The company begun in 1965. Its product mix consisted of 37 percent beverages and 63 percent foods by 2012. Its brands have brought about profits from yearly retail sales in the amount of $108 billion. The main brands in the beverage and food industry achieve sales ...

Literature Review

Summary
The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Summary 1

Section 1: Summary of Business Problem and Research Objectives 2
Section 2: Literature Search and Review 2
Analysis of the Literature Review 5
Section 3: Research Objectives and Methodology 6

Research 7

References 7

Section 1: Summary of Business Problem ...

Introduction

Singapore is a rich tourist and international travels destination. Most of the visitors travel for leisure, luxury, family, business, and religious or recreation purposes. The visitors mainly spend in hotels. This makes tourism the main source of income in the country. The travelers bring income to the country’s economy in terms of payment for services and goods. It is also the creator of job opportunities in the economy (Pitchford, 2008). The focus of the paper is to gain deeper understanding and appreciation of the value and means of customer satisfaction and return in luxury hotels in Singapore.Statistics of Singapore's ...

Executive summary

With the introduction of information systems, there has been easy management of information and automation of business processes. Research has shown that the users of Margaret Thatcher library have been experiencing massive difficulties due to lack of computers and e-learning materials in the library. A lot of time is wasted by students trying to look for books in the shelf. The key contributing factor is the fact that it is cumbersome and tedious to arrange the books. The management of Margaret Thatcher library is proposing an integrated library management information system that will assist students in both locating the ...

Affiliated Institution

Abstract
This study defines consumerism and the reasons for its growing trend globally. The objectives of the research are to establish the implications of growing consumerism on the economy and global business trends. This research focuses on the reasons why the poor are not necessarily the problem facing the economy, but rather the increasing consumption by the wealthy. They are encouraged by the government to want more and thus putting the environment at risk. The study then focuses on the issues arising due to this increased consumerism. Techniques used to gather information involve secondary sources involving interviews with ...

Market research

introduction
A leading multinational organization located in US aims to introduce its distinguished product line of chocolates in the market, Max. The specially designed chocolate to satisfy the hunger desires of younger generation along with young adults would incorporate nougat, caramel and nuts to enhance the experience of the target audience in the local and international market. The company has a well developed reputation of providing its customers with high quality products ranging from food, cold drinks and biscuits now aim to enter the chocolate market as well.
Being in such a competitive position in the international market would ...

In information systems, the main aim is to make data storage and retrieval very simplified and fast. Most of information systems use relational databases to store their information due the many advantages attached to these database management systems. In the actual implementation, the first question to think is the categories in which the database users can be divided (James, 2012). This can lead to two categories where one is the administrators and the other for other users like sales personnel. This helps grant and deprive access privileges so as to secure data. The other step is to divide the ...

Marketing ethics is defined as the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Ethical practices in marketing of products affect all aspects of the marketing mix. Marketing ethics is a dimension of social responsibility that involves principles and standards that define acceptable conduct in marketing. Marketers should be aware of ethical standards for acceptable conduct from several viewpoints customers, special interest groups, and society at large. Ethical standards should be upheld all times in company, industry, government and customers . Marketing as a whole is an awareness campaign that touches on the ...

1.0 Research statement

Blockbuster Inc. vision is to be a market leader in the film and video industry. A host of factors affect the competitive nature of the company in the short and long run. Blockbuster Inc. exists in a highly competitive and volatile environment. Technological dynamism over the past decade has far reaching effects on the performance of Blockbuster Inc. in the industry. For the company to remain in the market and retain its position proper strategies have to be put in place.

1.1 Research purpose

The primary aim of this research study is to analyse the effect of competition on the film industry and how ...