Introduction
Saudi Arabia airline Company has step forward in enhancing its integrated marketing communication strategies through elements such as advertisement, public relation, sales promotion and direct marketing. These elements are combined as unified force, rather than separated elements. This strategy helps the company to maintain its competitiveness in the cutthroat airline industry to both existing and potential customers. The company has formulated integrated marketing communications as an approach that concentrates on identifying potential, global customer insights and formulating strategy with appropriate manner to enhance customer relation. This involves coming up with appropriate touch point to apply to get customers and ...