Taste Case Studies Samples For Students

Tourists Relationship with Food and Drinks

Introduction
According to Dale (2006, p.2), tourism involves activities of people travelling to take vacationsin places that are outside their typical environments. These vacations do not exceed one consecutive year. Tourism is driven by several factors such as leisure, business, or any other purpose (Dale, 2006 p.2). The definition indicates that tourists move away from their usual homes to a destination where food, drinks, and culture are different.Food and culture are strongly linked. Food choices reflect the identity of the eater (Hurh and Kim, 1998 p.72). Human beings tend to adhere to taking familiar foods and drinks because of ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

The country of origin is branded and depicted in the marketing strategy of any brand to leverage the secondary associations of that brand with a geographical region or the country. This technique is also used to create the primary associations of a particular brand, product or service to the country of its origin. The country of origin effects was used in designing the marketing strategy of the Sagatiba in the UK. Sagatiba is a Brazilian distilled spirit. It is similar to a distilled spirit widely used in Brazil named Cachaca. It is made from the sugarcane and has an ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Marketing Plan – Annie’s: Growing Organically

The paper presents a marketing plan for Annie’s organic food company that uses healthy natural ingredients in preparation of organic foods. The company currently offers products in three main categories namely meals, snacks and desserts. Now, the strategic planners aims to enter in frozen food category as part of product and business expansion strategy; therefore, this paper will critically analyze target market, product planning, pricing, place and promotion components of will analyze the marketing plan. The researcher will provide arguments and recommendations that will lead to growth of Annie.

The Target Positioning Strategy

Annie has divided its target market into two core segments. ...

Red Bull was established by Dietrich Mateschitz in year 1985. Company introduces energy drink exclusively in Austria in year 1987. After five years of exclusive operation in Austria Market, Company expanded its business in European market. Company decided to slowly enter into foreign markets in order to create buzz and anticipation. This paper intends to analyze brand equity and other related aspects of Red Bull.

Answer 1

Brand Equity
Brand Equity reflects value premium earned by the company from its product that has well recognized and establish brand name in the market as compare to competitors. Company creates brand equity ...

Analyzing Case Study about Adolph Coors in the Brewing Industry

Section I: Introduction
Adolf Coors started his brewing company in 1873 in Golden, Colorado. Primarily, the beer product was not intended to be as it is today because of the prevailing regulation on alcoholic drinks during that period. However, as soon as the prohibition was lifted Adolf Coors’s company started to make the actual beer product and immediately sold 90,000 barrels. The success of the company allowed them to expand distribution territories by appointing independent wholesalers in Colorado and Arizona. Soon after, Adolf Coors’ company is selling beers in 44 states by 1985 with annual uninterrupted ...

Abstract

Reed’s Inc. is a leader in making natural carbonated soft drinks in United States. Brewing drinks in an old-fashioned manner with fresh ingredients gives the company an edge in terms of quality and taste of products. Reed’s Inc. operates in beverages industry under the soft drinks segment. The strategic group it operates in is natural foods segment. Product, distribution channel, communication and improving cost efficiencies are keys to a successful domestic and international marketing strategy for the company.

Reed’s Inc. is a beverages and confections making company. Christopher Chris founded the company in mid 80s and presently serves as ...

Ethos

The reduction of childhood obesity is considered as a societal responsibility. Schools, parents, guardians, leaders, healthcare givers, the private sector, and community-based initiatives are responsible for obesity reduction in children. The involvement of such individuals will ensure that children live healthy lives.

Logos

Feeding children with healthy foods and helping them in becoming fit physically will reduce childhood obesity. Statistics show that, in America, one among three children is obese (National Center for Health Statistics et. al, 2015). However, in the African Americans and Hispanic communities, 40% of the children are overweight (National Center for Health Statistics et. al, 2015).

Pathos

...

Question 1:

Cost-based pricing is rather self-explanatory. It basically mirrors that costs that a company has faced while manufacturing a product in addition to the packaging, and might be a bit more, but never less than that. This method of pricing will beneficial to Cowgirl, for products such as Spicy Chocolate Truffle and even the Muslin bag because they form a majority of the revenues, 50% and 16% respectively. This entails that the demand for these products is relatively high and even if they’re highly priced based on their costs, customers will still purchase them. However, where competitive pricing lacks is that it doesn’ ...

SVEDKA Vodka Case Study

There is definitely a gap in the spirits industry between under-$10 and $25-and-up “prestige” vodkas; therefore, Cuvelier could convince U.S. distributors of SVEDKA vodka to launch this mid priced high quality brand at a selling price of $12-13 for American consumers. It should be noted that the distributors could acquire 0.75 L vodka bottle SVEDKA at $6 – $6.5 and could offer it to retailers, stores, bar and night clubs at the price of $9-10 depending upon sales volume growth of customers. The SVEDKA distributors could make relatively higher gross margins of 35 – 40% at aforementioned price that enables them to ...

What strategy does Heineken follow in the global beer market?

One of the strategies employed by Heineken is the development of a consistent framework for the global market. Heineken is a leading Beer brand that strived to be consistent in its endeavors and business activities. Consistency in this case denotes maintaining the quality of the same products that it has had in the global market. Heineken realized that controlling global markets by developing global strategies were critical to the overall success of the company. The consistency of the brand of beer that is produced by the entity is a good strategy that ensures loyalty is maintained in the organization. The beer industry ...

Management

McDonalds in Asia
- Introduction
McDonald’s is easily among the most recognized brands in the world with branches stretched across seven continents and still expanding. However for a business such as McDonald’s, overseeing thousands of branches and the task of ensuring the efficiency of all the stores in closely adhering to quality standards is astronomical. The fast food giant has branches licensed to franchisees in China, Malaysia, Indonesia, the Philippines, Singapore, Japan, Thailand, and among others. The case study encompasses the crucial elements that that are directly attributed to the McDonald’s operations in Asia and ...

Management

Module 1 – SLP
Mission and Vision statements defines an organization’s core values and are often used as the guiding principles in establishing organizational objectives. However, more and more companies have a discombobulated notion about the role of the mission and vision statement resulting to a creation of a rather more confusing jargon. What constitutes a good mission and vision statement according to Welch and Welch (2008) should convey a clear definition of realistic and more achievable expectations. Mission and Vision statements should possess specific elements that define the universal values of an organization.

The key elements that an explicitly constructed mission statement that demonstrates definition of an organization’s priorities are:

- Specific aim - Organizations often fall victim into ...

Caner care and the complications of chemotherapy have always created concerns in the nursing profession. Arguments have been that these complications are preventable since evidence based research has discovered strategies to limit burns and other adverse effects of the treatment. The following pages of this document present a case study of a patient suffering from chemotherapy complication. A synthesis of evidence based research interventions that have been recommended as prophylactic measures will be advanced as an appropriate nursing care is designed for this patient.

Mr. John was diagnosed with colorectal cancer and agreed to surgery. Adjuvant Chemotherapy was prescribed after surgery ...

Introduction

Bruegger’s Bagels are the undisputed number one producer of Bagels in the United States. The company operates approximately two hundred and fifty chains across the United States in almost 18 states. Brugger’s bagels make an assortment of bagels with plain, onion poppys seed, cinnamon, and raisin bagels. The company also makes assorted flavors of ice-cream and cheese. In addition to making Bagels, Bruegger’s Bagels offer products such as scones, salads, coffee and sandwiches. Sun Capital Partners Inc owns the company that was founded in 1983 by Brue and Dressel to produce a single item. At this time, ...

PSYCHOLOGICAL ASSESMENT

Mental Status and orientation: Mr. BR knows his name; when and where he was born, time of the day and could read a clock. He even recalls his parents,’ children and grand children birth days. Politics did not interest him, but he quoted scripture in support of his personal philosophy.

Changes in self image due to aging and retirement: Mr. BR displays an interesting self image claiming that he is as old as God and young as the Holy Spirit. As such, he did not contemplate on age since it was simply a parenthesis of life itself. He said that he ...

Problem Statement

The objective of this paper is to present a report on the marketing questions raised by the founder of Celtic Chocolate Company Limited. Mr. Ronald Begg founded Celtic Chocolate Company Limited under which he engineered a new product called Milk Mate. The new product is basically a milk modifier. Milk Mate was introduced into a market largely controlled by large companies, such as Nestle with a market share of 50%, Hersey with a market share of 20%, Cadbury at 10%, and the remaining 20% shared by other smaller players in the region.

Generation of Alternatives

The introduction of the new product into ...

3 August 3, 2016

The Coca-Cola Company has a long history of innovation and development. The company was founded in 1886 by a recipe concoction created by pharmacist John S. Pemberton (Coca-Cola, n.d.). The beverage enjoyed moderate success until Pemberton passed away, and several businessmen worked to ensure the trademark drink would become a world famous flavor. In the early 1900s the product expanded rapidly from its roots in the southeastern United States across the country, and the cause of all of this growth can be traced back to successful leadership in terms of management and innovation. The purpose ...

1. Yes, it is wise for Dominos to stick with their model and they have already proven it through their success in China and India, where customers expect full service in restaurants. But, Dominos has managed to succeed as they have stuck to their values even when their rivals choose to adapt to local needs. Their business model of delivery and pick-up has become their signature for customers and has helped Dominos to succeed in different International markets.
2. Dominos makes sure that they identify the local taste and makes changes to its toppings. The basic product remains the ...

In business, organizations embrace broader strategies to counter competition. However, regardless of the strategies chosen, factors such as the target market as well as competitive advantage align the business towards countering any competition from rivals. Since its inception, Starbuck has employed a differentiation strategy. The firm has concentrated on a wider segment of the coffee market. Schilling (259) points out that since 2013; differentiation strategy has assisted the company remain the undisputed leader in the coffee business. According to Schilling (259), while embracing the strategy, Starbuck had accumulated over thirteen million dollars. Besides, it had over nine thousand branded ...

Introduction

Newborns come into the world, fully possessing the ability to perceive the environmental signals and react to it. Babies can see and hear, smell and touch, feel pressure and pain. They can choose what to look at. They learn, although their abilities are limited. The first 2 years of development are characterized by astonishing speed and depth in comparison with changes in any other 2-year period of human life. There is an amazing transition from a deep ignorance about the surrounding objects, sounds and smells to gaining basic knowledge about objects and people, language and daily activities occur during ...

Introduction

Wine production increased tremendously in the last century according to the case entitled “Crafting Winning Strategies in a Mature Market” by Jason Hunter et al. Among the reasons for the expansion is that the demand for the commodity specifically during the “dot-com generation” has risen (p.3). Also, winery growing and enhanced production techniques have meant that different grape varieties are available to the world’s market. Unlike the olden days, growing, harvesting and fermenting techniques as well as packaging of wine is done mostly in large scale. However, this does not mean that the wine industry attractiveness is entirely ...

Background and Problem

After peaking in 1995, Scope’s volume share had been on a continuous decline. Finally, it lost its leadership position to Listerine in 1997. To recover this lost position, Scope was considering a new, direction in its advertising campaign. Assistant Brand Management, Rob Assimakopoulos, and Brand Manager, Krista Boone, were choosing between focusing on the “refreshment benefit” or on the “hybrid benefit” segment.
Among the major brands, Scopes seems to be the only one focused mainly on “refreshment benefit”. It actually succeeded in the market because of that positioning. Listerine, its most important competitor originally positioned under the “therapeutic ...

John Locke’s argument is based on refutation of the notion of existence of innate ideas in the human mind. He argues that all ideas existing in the human mind came about because of particular experiences and encounters. The concept of a yellow banana, if it was to be analyzed in terms of John Locke, would entail deep mental analysis and synthesis and prove that its inception is not as simple as it seems. We have to analyze the concept of a yellow banana in terms of its primary qualities and its secondary qualities. Primary qualities mainly entail the physical qualities ...

The case examines the gradual decline in the performance of MacDonald in the recent. MacDonald being one of the largest fast food multinational has been going through a series of challenges that have hampered the continuous growth it once enjoyed. The business reputation has been greatly damaged in the recent past. The case study identifies four causes to be the main contributors of the sharp decline. This includes: poor public relations, generation lost, loss of identity and management failure. This paper will analyze the case study and suggest possible strategies that MacDonald’s management can implement to restore the business ...

1. How were the French able to dominate the worldwide wine trade for centuries?
France has a suitable climate for growing grapes, and over time wine making has become an important part of the French culture and economy. High internal demand led to the development of the whole industry. In Europe, only Italy and Spain had matching wine production capabilities. At the time, wine making in countries of the New World only began, and the demand for it was low since the drink was popular only among European immigrants. The New World producers could not export it to the ...

Masri Toy Company Case Analysis

Introduction
Masri Toy Company is a family business registered in 1983 to create, design and distribute children toys and books to other retail firms spread out over several regions around the country. The business since it was established had been under the management of Samir’s father until 2008 when he died. One of the sons (Samir Masri) took over the management and leadership of the business from that point forward. Prior to the father’s death, the business performance had taken a declining trend a fact that even the father kept worried, however for the year 2009 to 2010, the ...

The essence of the firm/industry problem

The evolution of fast casual in the use of new concepts will dilute the market. In 2010, Chipotle enjoyed dominance since it became the first in the fast-casual segment and surpassed Panera bread and other competitors (Hitt & Ireland, 2007). With the emergence of new concepts, new entrants such as Better Burgers serve as potential threats of Chipotle.
Chipotle faces two strategic challenges that include consumer awareness and profitability in International expansion and increased competition from the quick service restaurants. In consumer awareness, the firm has to address two challenges. The consumers in the food market industry are not ...

Executive Summary

The focus of this report is to conduct the Porter’s Five and PEST analysis of Kraft Foods. This analysis would entail how effectively the internal synergies of the organization can be embedded with the external environment. In essence, 2014 has not been a profitable year for Kraft Foods. The report would inquire the reasons that led to poor performances as newly launched products could not generate any interest among customers. In this regard, the impact of technological innovation at Kraft Foods is under scrutiny in this paper. Since Kraft operates in a cut-throat market, the threat of substitute product is ...

Fitness industry business is one of the booming activities in the present business milieu. A fitness business focuses on offering individual training, fitness instruction and utilization of the fitness facility to those interested in pursuing their individual fitness objectives. Starting a fitness business does not require the initiators to be fitness gurus, but a passion in fitness or readiness to adopt a fitness lifestyle such as Zumba forms a critical part of success in the industry. This response to the case study seeks to consider various business models that Zumba could use to establish a successful business. In addition, a recommendation will be offered on ...

REFERENCES 14

I. EXECUTIVE SUMMARY
This paper is a study about Creative Edge Parties, a thriving catering and service company in New York. It has been in the industry, serving restaurant-quality food and service, for 25 years. Carla Ruben leads her team through the mission and vision of delivering quality events. It is estimated that the company profits $500, 000 to $1 million annually.It received the “Best Caterer” award via the Bizbash magazine, a publication on event planning. Despite this, the recognition as the most popular caterer goes to Le Pierre while the top rated company is Amoraco. This is through Thumbstack, a search ...

- The central problem in this case is the launching of new product in the market, especially after the impressive test in Mineapolis, Minnesota. Exhibit 2 displays a number of products in this industry in the US markets. Some of the names in this exhibit are names of products in Frito-Lay’s production line. The figures posted show that these snack chips were doing well in the market in terms of sales. This means that the new products would have to compete with these brands, and other brands not featuring in the top ten. This problem is compounded by the ...

- Introduction
The success of Levendary Cafe as it live today as one the most recognizable brand in the restaurant segment is with regards to the primary aspect of the organizations willingness to take risks and evolve the core concept of the restaurant in tune with the trends in a globalized economy.
Risk taking can be traced to the founder Howard Leventhal management decisions which resulted in the astounding success of the quick casual restaurant in an ever intense restaurant segment.
The main services provided which distinguished Levendary Café from other competitive brands are their menu that ...

The FIFA World Cup is an international football tournament that takes place after every four years. This event will take place this year (2014) in Brazil. The FIFA World cup is world`s most famous sporting event. The event gets popularity due to broadcast by various television stations. Millions of people travel from their country to the host country to participate in the event. It is expected that the event would boost the economy of Brazil. This paper tries to examine the effects of the World Cup on the Brazilian Hotel businesses.
Several businesses will increase their operations ...

Introduction

Dr Pepper and Snapple Group, Inc developed three centuries prior and advanced from a consolidation of revelation, innovation and joint effort. To begin with, it was a medication store, which served Alderton for work. The most seasoned soda in the United States was named Dr. Pepper. Dr. Pepper and Snapple Group, Inc, the leader brands of DPS, have the inceptions that impart Schweppe's entrepreneurial soul. Dr. Pepper and Snapple Group, Inc, is a standout amongst the best gatherings in the region of vitality drinks. It is additionally a real manager of brand, bottle and merchant of non-jazzed up drinks in the Canada, US, ...

Question 1

The organization maintained the crucial part of the research and development to be world class technologists. These technologists are the key masters of the most essentials areas of the household and the personal-care businesses. Technologists are intermingled together with the employees brought out of the research and development sector to interact amongst themselves at the innovation field. This way, it will ultimately cultivate an innovation culture to be felt daily.
The organization has created a funding mechanism that give support to innovation that focuses on customer satisfaction at all times. It goes along with the establishment of an innovation ...

Q1. What are the strengths and weaknesses of SLT’s corporate culture in terms of communications as described in the case?
Sweet Leaf Tea Company has been commonly praised as a fast growing company in the beverage sector after having gained a lot of dominance in the industry within a short period of time. This would be attributed to its peculiar corporate culture which ensures the development of an intense relationship with its clients. One element that has helped to promote the fast growth of this company is due to the communication strategy that is deeply entrenched in the company’s ...

Introduction:

Our analysis of a company listed on US Stock Exchange is based on Starbucks Corporation, while for the purpose of comparison with the competitor within same industry, we shall be analyzing financial statements of Dunkin Donuts.

Starbucks Corporation is a leading marketer and retailer of coffee, having its outlets in 60 countries around the world. The stock of the company is listed on NASDAQ Stock Exchange with the tick symbol of ‘’SBUX’’. Apart from selling coffee, the company is also involved in tea, beverages and variety of fresh food items. Today, Starbucks is a leading and most recognized coffee brand in the ...

Question 1

When custom fabricators started business, was the focus on customer service or on resource utilization. Please discuss both customer service and resource allocation and your reason for choosing which had the major focus. At the time was it a sustainable model? Why?
Just to begin with, I would like to state that when customer fabricators started business the main focus of the business was in resource allocation as opposed to customer service. However, before the author outline some of the reasons why he thinks that the main focus was on resource utilization, the author will first begin with discussing ...

Executive summary.

The global financial crisis has impacted massively on the beer industry as exchange rates continue to swift swaying away most of the industries. On a worldwide perspective, there is the need to expand in new markets, and consumption. Group Modelo’s key global strategy lies on its efficient competition distribution channels blended with resilient local marketing campaign strategies. However, with upcoming stiff competition from its rivals, the company needs to re-evaluate its international strategy, and look up for new means of retaining its slogan as the best beer industry in Mexico. This case examines the company’s internal and external ...

In his short story “The Cask of Amontillado,” Edgar Allen Poe presents a narrator who entraps an enemy by appealing to the vices of his character. The narrator does not explain very much of why Fortunato is his enemy; he simply notes “The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult, I vowed revenge” (p. 191). For most of the story, the reader does not know the name of the narrator, only the name of his enemy. However, it is clear from the first paragraph that the narrator seeks revenge, and ...

Lily pad Hotels and Resorts Company has over the years expanded the size of its market from the United States to other parts of the world. Currently, this company has more than 12 boutique hotels and resorts in the United States, Middle East, and South America.

Industry Strength and Weakness

Though the Lily-pad hotels and Resorts have expanded in recent years, their success has not come without challenges. One of challenges that this chain of hotels has experienced is the fact that the company has been a victim of both social friction and infant-related problems when the Company opens new businesses in new areas. ...

Question 3

Instead of selecting country-markets on the basis of stand-alone attractiveness, managers need to consider how participation in a particular country will contribute to globalization benefits and the global competitive position of the business. Being a serious global player means much more than simply having a certain percent of your revenues from outside the USA and being involved in a certain number of countries. Being present in ten countries that include the United States, Japan, and Germany is far more important, in most industries, than is being present in thirty countries that exclude these three but include many small, less advanced countries.To have a global ...

The reading discusses the world of fashion from four different sociological perspectives. These sociological perspectives are structural functionalism, conflict theory, symbolic interactions and feminism.

According to functionalism, fashion serves as a purpose to differentiate between the wealthy and not-so-wealthy. So, the rich would wear expensive clothing because he/she can afford them, while the poor will wear cheap clothes because he/she cannot afford to wear ‘high’ fashion clothing.

The conflict theory suggested that the companies engaged in fashion are the ones who benefit from fashion, not the buyers. The theory says that the fashion industry is constantly introducing new styles, so ...

Executive Summary

Coca-Cola, one of the most widely known brands in the world, is a prominent manufacturer, distributor and retailer in the beverage industry. There are certain properties that make it different from the competitors. The SWOT analysis is an important tool for the company that allows for keeping awareness of its core strengths that it has to develop, weaknesses that it should work on, its impending opportunities and threats that it should prevent in order to achieve high productivity and increase in profit. Coca-Cola is undoubtedly a leader in the industry, but it is necessary to remember that the key to success ...

1. Type of consumer buying decision
The buying decisions, which characterize purchases at Ethel’s can be best described by limited decision making (Lamb, Hair & McDaniel, 2011). The reason for such categorisation lies in the characteristics of the consumers behaviour, when buyers are making a purchase. Firstly, most of the Ethel’s customers are already familiar with the taste of chocolate, however, they may not be aware of the Ethel’s chocolate brand. Secondly, although consumers feel involved with a particular chocolate brand or experience, it is highly unlikely that they will put extra effort in searching further information on ...

1(a) The use of tobacco follows the law of demand as evident from the inverse proportion of prices of tobacco with the consumption of tobacco. As the prices go up, the consumption falls. The economic theory of tobacco demand assumes the presence of an individual’s function of utility. The utility for an individual from consumption of tobacco depends on the amount of tobacco consumed derived from the taste and satisfaction of the individual. The constrained maximization determines the tobacco’s demand function where the consumption of tobacco is related to the price of tobacco, prices of substitute products, ...