Module 1 – SLP Mission and Vision statements defines an organization’s core values and are often used as the guiding principles in establishing organizational objectives. However, more and more companies have a discombobulated notion about the role of the mission and vision statement resulting to a creation of a rather more confusing jargon. What constitutes a good mission and vision statement according to Welch and Welch (2008) should convey a clear definition of realistic and more achievable expectations. Mission and Vision statements should possess specific elements that define the universal values of an organization.
The key elements that an explicitly constructed mission statement that demonstrates definition of an organization’s priorities are:
- Specific aim - Organizations often fall victim into ...