Message Course Works Samples For Students

- What are the qualities of an effective interviewer and interrogator?

An effective interviewer and the interrogator should have a set of skills to enable accurate and objective interrogation. Interviewing and interrogation possesses similar aspects. They both are ways of obtaining information. The interrogator must have skills of dealing with resistance. During the process of interrogation, the interrogator requires skills of theme development to ensure coverage of every area of the interrogation process. The interviewers should have cognitive skills. Communication skills allow the interrogation and interview process to happen smoothly (Mauro & Melton, 2003). Rapport building skills helps in creating ...

For a person to make a business writing effectively and comprehensively, he/she must take into account some key elements that are required for business writing. The elements ensure that the business writing achieves all the goals that it was intended for while writing (MacLennan pg. 6-67). The business writing below in form of a memo illustrates these key elements for the writing:

Description of elements of effective business writing

The discussion below aims at highlighting the most important elements that are paramount for effective business writing. The elements that are stated must always be adhered to in writing of any business material.

The elements

- The main message of the business ...

One of the common songs “Swing Low, Sweet Chariot” mainly refer to Prophet Elijah ascending to heavens from the banks of river Jordan. Centuries later, John used the same river to baptize different individuals including our Christ. During all these golden ages, the leaders that were ordained by God and respected by the people were mainly kings and pronounced prophets. During this era, the prophets had the power to declare God’s judgment, and determine the possibility of change in a given circumstances. In this paper, a clear review of the variation on the conduct and intended message of these ancient ...

ABSTRACT

With the growth in computer networks that are used in organizations, there is a need to have a way in which networks are managed and monitored. This phenomenon is taking shape as more and more companies develop new applications to sustain their networks. There different types of traffic that are found to be traversing computer networks need to be monitored. SNMP management console is one of Network Instruments application that brings cross-platform SNMP standards to the Observer. Network administrators and consultants will find SNMP management tools important in the monitoring, diagnosis and repair of networks. Network monitoring helps in having continued ...

Inductive Bible Study

The Inductive Bible Study is the way one reads, understands, interprets and applies the message in the bible. There are two types of reading and interpretation of the Bible; these are the reader response, and the authorial intent. The reader’s response determines the meaning of the Bible; this can be a single reader or a community of readers. It means that since each reader will understand the bible or the text in his own way, interpret it and apply it according to the way he understands it. That indicates that the bible interpretation has different meanings, which may be positive ...

A variable is a quality or a quantity that differs across various situations and people. Variable have different types of classifications like quantitative variable, categorical variable, dependent variable, and independent variables. Independent variables often known as X, is termed as the variable in a statistical relation between two variables. That is seen to be the cause of other variable. However, dependent variables (also known as Y) are variables that that is seen to be an effect. A good example is that of a statistical relationship that determines whether or not an unhappy or miserable person is in need of psychotherapy. In the example, ...

Communication is an activity, through which people give, receive, or exchange facts, ideas, needs, observations and feelings, intentionally or unintentionally through spoken words, drawings, signals, notes, and behavior. Communication is a social activity involves interaction of people either physically or through appropriate media. Apart from being continuous, it is vibrant, multifaceted and frequently changes. Defining communication is complex; many varying definitions exist with each person having a different version (West & Turner, 2007). Personally, communication is very important to the human nature because it affects all the facets of our day-to-day lives. We use communication to understand our environment and our lives ...

1. Email Message

First and foremost, the email message was received accidentally; meaning, it was not intended for my personal or professional consumption. As such, the initial response should be to make the sender aware that the email was sent accidentally to me. Secondly, since the message contains details (restructuring plan) that is still a plan at the onset, I am not in the authority to disclose any part of the message to anyone, even to my co-worker who could potentially lose his job. The response was corroborated by legal instructions cited herein: persons who “receives a misdirected communication containing ...

Communication is conveying of the message that carries meaning. In an effective communication setup, there must be a sender and the receiver. When the receiver of the message acts as the sender intended then, the process is effective. The receiver of the message is required to send feedback to show that the message was well conveyed. The cost of communication should be low enough. However, the noises that arise in most of the communication setup usually make most of the communication ineffective and in most cases costly.

Managers of all organizations have a responsibility to communicate effectively to the employees ...

When running a business, one must make sure that communications between the business owner and the customers is comprehensive and effective. There are various factors which must be considered when making communications in writing. This includes making sure that all the objectives of a particular communication are met (MacLennan 60). One must also be aware of the presentation of the writing. The writing should be legible, and understandable at a glance. This means that the audience should know what the writing is all about with a simple glance. There are various other factors involved in business writing which are summed up below.

- ...

Part 1: Supply and Demand

Event 1: With the rise in the average income, the demand curve will shift to the right from DH1 to DH2 as demand increases for each price level. The purchasing power of the consumers increases, so that they can buy more at the same price level. The supply remains the same. The new equilibrium will be at the point A.

Event 2: A fall in population will lead to a left ward shift in the demand curve from DH1 to DH3 as demand decreases. The quantity demanded will fall for each price level as the number of consumers is reduced. ...

Customer value is a combined product of culture, system and process within social and business environment and customer value is becoming more and more commercial imperative. With that in mind, organizational ability to utilize on different customer values is critical to build its marketing strategy and capture its target audience with right message. The value that a company can bring to the customer therefore is not the instrument, but the final product and the responsibility of the marketing professionals is to transform the understanding of instrument of the company to actual outcome – value that it creates for its customers.

Southwest ...

Using the 9 items to consider when reading sentences as listed in chapter 3 of Grasping God's Word (i.e., repetition of words, contrasts, comparisons, lists, cause and effect, figures of speech, conjunctions, verbs, pronouns), list as many observations as you can find in Acts 1:8. You may list these by noting what category the item falls under (e.g., "contrasts") and then offering an example of that item. For example, an observation would be to note that the sentence starts off with the conjunction "but," which connects the sentence to the one above it in a contrasting ...

Communication

As people go about their everyday business, they are exposed to an incoherent mix of informational stimuli. These stimuli are attended to, organized, interpreted and retained i.e. go through the perception process of the people while simultaneously passing through each of their perception filters individually. Thus, the very first step of the fundraising campaign would be to gain the attention of the audience, however due to their attempt of reaching out to the general public through such impersonal mediums as posters, public notices and e-mails, there is a high chance that the campaign will be dismissed from the perception of ...

Part one

‘A Modest Proposal’ by Jonathan Swift is about how to solve the issue of hunger. Jonathan begins by describing people who are living in the streets. The streets are filled with starving beggars. Jonathan Swift uses ethos, pathos and logos to make a strong case for his suggestion of using babies as a source of food. He does establish his credibility, and he shows the readers his logic throughout his proposal. He does back up all the points raised in the proposal with hard evidence and facts. He does show how the consumption of infants would support everyone.

Pathos refers to ...

This paper discusses the important barriers that create communicational challenges for learning team. Moreover, it explains about barrier that creates communicational challenges for our team with appropriate example. Before discussing communicational barriers, it is important to define basic definition of communication. Communication is a way to convey your message, ideas and feelings through writing, Speaking and gesturing respectively to your team members. Usually, it is considered as the most simple as it appeals but some barriers make it more complex.

There are several barriers, which create challenges for effective communication. Most important barriers, which are considered throughout the world, are ...

Abstract: A Poetic Translation of the Willie Lynch Letter

One day, a self-proclaimed brilliant man arrived at a podium to address a crowd of slavers. Together, they filled the air with enough heart-felt hatred to make the Lord want to start the whole world over from scratch. His name was Willie Lynch. As his surname would suggest, his message was one that suggested both physical and mental brutality as the magic ingredients to creating a loyal, fearful and well-controlled slave.

This letter has inserted itself into American history whether or not the authors of modern day textbooks would like to admit it. Consequently, this brings about a new challenge. Willie Lynch wrote a letter ...

LITERATURE REVIEW

The present method used for controlling temperature in the greenhouse is by the use of ventilation. This ventilation entails of the restoration of the air inside the greenhouse. It involves natural ventilation that has lateral windows that are opened to allow fresh air to enter inside the greenhouse refreshing the entire internal atmosphere. This is operated manually. Also forced ventilation are used where the fans are used to vary the temperature by moving it. The constant movement of the fans inside the greenhouse keeps refreshing air inside. Another method employed is regulation is by employment of the ...

Communication is considered as a constitutive of the social reality; hence it should be regarded as something that is more than just a variable among others, which affect the organization’s performance as well as its life. Communication usually plays a vital role in ensuring that it enhances interactive advertising campaign. This implies that effective communication is always linked with the appropriate promotion skills in order to improve interactive advertising campaign. It is obvious that for a new brand message to be efficient in the midst of the noises, its advertising demands to be clever, visually appealing, memorable and even unique in the ...

Bumper stickers pique people’s interest through short messages contained in the fewest of words. Some stickers may have messages that are on the green side, some are just sarcastic and with pure malice, but there are also some which present good arguments. Personally, I appreciate stickers that are witty and can send the message across without being too direct. However, there was one simple bumper sticker that caught my attention because despite its simplicity, its message is something that most people forget.

Bumper stickers have been accepted as a workable means to advertise several ideas, thoughts, products, services, likes ...

Communication can be defined as any act by which one gives or obtains information from the other (DeVito 2009). For communication to occur there must be a sender, the message and a receiver. Communication can be verbal or non-verbal where in non-verbal communication the message is conveyed in terms of non-word messages. The thesis statement in this essay argues that effective communication occurs where the desired message intentionally or unintentionally flows from the sender to the receiver (DeVito 2009).
There are several things that one can wear that can give him/her comfort. These can include headphones from one’s player, ...

Verbal and Non-Verbal Communication

Communication has been defined as the process involving two or more parties and which must entail the exchange of information. It is can thus be summed up as the process in which parties exchange information. Communication could assume verbal or non-verbal forms and either form comes with its own processes. However, both verbal and non-verbal forms involve the communication process whereby an idea is transmitted through a medium, the idea is received in the form of messages, the message has to be understood and feedback consequently obtained. The components associated with verbal communication include listening and hearing. In addition, the ...

Dear Classmates,

I am writing the e-mail to offer you the answers to questions that we are expected to cover concerning e-mail etiquette. Provided that you already are familiar with the four questions, I am writing my answers to them. Please, see below:

- It is crucial to start your academic e-mail by addressing the person, for example, Dear Professor Jones, or Dear Mr. Jones. The business etiquette requires using a salutation, especially if the person you are writing to is a superior. You can use Dear Adam or Dear Alice if you are writing a message to your business contact.

- In ...

Part 1

EMBARKATION OF THE PILGRIMS by Robert W. Weir
The painting shows the pilgrims who were on the deck of the speedwell ship in the July 22, 1620 where they went to search for their religious freedom. The artist is trying to show how the group was grieved and thinking about what they were about to do. The painting depicts the feeling of graveness because the group was not certain about what they were going to do, but they were hopeful God could protect them. This was depicted by the message “God with Us” on the upper left ...

1. How well does Ric Elias support his ideas? Give three examples of how he does this.

Ric Elias supports his ideas through demonstrations that he makes during his speech on matters pertaining the points that he wants to make. When Ric is putting across the point of being a good parent and loving his life, he gives a story about himself whereby, he says that he found himself crying after watching his daughter perform and art. This shows how good he is to his daughter by going to watch her present. Ric puts across the idea of eliminating negative energy from his life. He supports this idea by saying that he has never fought with his wife ...

1. In her TED speech, Brene Brown does a good job supporting her points and she uses a variety of methods to do so. For example, she supports many of her central messages through personal experience such how she describes the role of vulnerability in making her own research and life choices. She also discusses the role of vulnerability from the point of view of other person’s lives, as she describes reviewing the interview records of her research subjects to understand how vulnerability affects them in their life choices. Finally, she supports the message that we are numbing the feeling ...

In Frozen Moment Serves as a Reference Point in a Timeless Land, Emil Sher pens about the days he spent in Africa, away from his homeland, teaching children. He lived in the land of which the world was oblivious. Botswana, between South Africa and Zimbabwe, was his new abode where he lived in a shady hut and looked upon the life around which his keen eyes. The place he was dwelling in was very different from where he had grown up. He gives expression to his memories which he had preserved in the corner of his heart in this writing which was ...

Communication is an important aspect of any organization. From the marketing team to the finance team, to production team to the personnel department, all these groups receive information that tells about the mission, vision, and goals of the company. What links all these teams together is communication. Thus, the importance of communication in any work setup cannot be downplayed because everything that management does, involves communication. Team members are also required to communicate among each other and with various project stakeholders as well. Therefore, communication is crucial to enhance team efficiency, increase customer satisfaction, improve product quality, and develop ...

Companies advertise their products so as to inform consumers about features of the product such as price, quantity and quality. Many companies develop messages to advertise different brands that they offer; the messages are developed according to social influence theories of psychology (Hook, Franks & Bauer, 2011). Apple and coca cola are among the companies that use the different theories to advertise their brands.

iMac

iMac is among the products developed by apple company; it is a slim computer that has a special design. The computer is five millimeters thin, and it contains all features in the slim board; these features include ...

Question one

Identify two passages from the essay where the author uses description effectively. For each passage, explain the impact or effect of this description.
“My son is almost fifteen years old, the size of a grown man, and when he bursts into room glassware rattles and the cat on your lap grabs on to your knees and leaps from the starting block.”

This passage not only presents to the reader the physical qualities of the son, but also effectively describes to the audience the behavior and the personality of the son. It through the description of how the son ...

Question 1: what do you consider the main advantages & disadvantage of print advertising for those airlines that still use it as a part of their marketing communications strategy?

Marketing is that function of a business which is responsible for identifying customer requirements and making collaboration with other functions of the business to satisfy them. Advertising is a subset of marketing. It is a way through which a company reaches its customers or potential customers to convey the product offerings and how that product offering is differentiated from others companies offering same products or services.

- Print Medium: Magazines, newspapers, posters etc.
- ...

Introduction

Communication is a tool that shapes identities environment, culture, and relationship. It involves the use of the communication skills when communicating with the people. The face to face communication is taking things as they are; often an immediate response is expected in such scenarios, for example in the text “Will you help me?” in chapter one of the book Communicating in a changing world (Dobkin, 2007). They interact in face-to-face method. In the part of the online communication the concept of communicating vie use of electronic transmitters like e-mails, in this case the form to enhance effective communication.

They ...

Johnson & Johnson has gained relevant experience in the field of public relations, given that the group of companies was founded over thirty years ago; it definitely had a role in the evolution of public relations. Indeed, J&J has been held aloft in the PR world for nearly 30 years as the torch-bearer of the “right way’ to handle a crisis (Yaxley, 2010). Its public relations personnel, strategies, implementation process and assessment have matured over the years. Johnson & Johnson is a holding company which majorly deals in pharmaceutical products which are under constant scrutiny due to issues of quality ...

Abstract

A large amount of the existing research work that has been carried in mobile networking are mainly based on the assumption that there is an existence of a path between the sender and the receiver. Decentralized mobile systems are however exemplified by network partitions and this has been one of the main driving factors towards the study and implementation of the fully context-aware protocols. This protocol is mainly based on the fact that nodes can be exploited as carrier of messages in the network partitions in order to attain delivery of network components. The nodes in context aware protocol can ...

The case involves a communication process carrying a descriptive explanation of characteristics that would improve the messages including the descriptions of the purpose, environment, sender, receiver, technology, technology, feedback and noise. The author has written a B2B message to ABC Company asking to establish a relationship with Company XYZ.

Three Business to Business Messages that we will take for analysis are:

1. ABC Company asks to create a working relationship with XYZ Company
2. XYZ Company reverts back denies the working relationship. Reason: Credit & Prices (Financial Reasons)
3. ABC responds to the doubts / objections reassuring XYZ that they will be taken care of& how.

Let’s begin with the Communication process for the first message:

Since the “Purpose” is clear & defined, ...

In the current highly competitive market, it would be virtually impossible for a business to remain in business without an operational strategy to ensure its survival. This usually calls for ways of enlarging the market outreach of the business. One of the most efficient and recent modes of enlarging the market outreach has been use of messages on billboards, television advertisements and even on the actual products of the firm (Kang, 2007).

So as to come up with the best message, three basic factors are involved. The three aspects are: relevance, originality and impact. The three aspects draw the big ...

Introduction

Security systems are undergoing development with the development of cryptographic protocols that help to secure these communications channels. There have been extensive researches that have been carried out to come up with better security mechanisms that will secure information systems. A cryptographic protocol is a protocol which makes use of cryptography so that they are able to achieve their goals, these goals could include sending private or public keys over the network. There are protocols that are used for securing security systems. This paper will focus on two protocols, NRL analyzer and Bellare-Rogaway model (Tanenbaum, 2003).

NRL analyzer

How it works

It ...

Marketing communications is concerned with the creation and delivery of messages via selected media in order to communicate with the markets. It includes the processes, methods, perceptions, meanings, and actions through which organizations engage with their target audiences. It integrates all the approaches, resources, and marketing tools within an organization which are aimed at maximizing the impact on consumer mind resulting into maximization of profit at minimum costs.

According to Fill (2006), marketing communications is defined as a management process through which organizations engage with their various audiences. In order to accomplish this, the organizations develop, present, and evaluate series ...

Part 1. There are several characteristics of an effective message for an external audience including being honest, clear, consistent and meaningful. I know they are all important, but if you had to choose ONE, which one do you think is most important and why.
It is clear that creation of an effective message is a complex and multi-layered process, which requires significant effort from the company. All the characteristics, like being honest, clear, consistent and meaningful, are extremely important, but if I had to choose one, on which to focus special effort, for me it would be the necessity ...

EXECUTIVE SUMMARY

With the passage of time, companies have enhanced their product offerings. Many of the products now are directly targeted towards the younger generation which leaves the older consumers with less motivation. In order to change such perception of the older consumers, the Amazon Kindle Fire HD is aimed towards such market segment. In order to persuade the older consumers regarding the product, marketing communication mix would be used. Such a plan would help in promoting the brand in the older consumers due to its facilities i.e. convenient storage, portability and versatility. In order to persuade the older consumers to purchase ...

I was about ten years old when I first noticed that communication was important to me. My best friend and I spent one whole summer talking to each other with cordless Walkie Talkies. We didn’t see much of each other in person but we did communicate. We had all the ingredients necessary for good communication: a sender, a receiver and a way for our voices to reach each other. I call the communication we had ‘good, effective communication’ because we had fun and we laughed a lot. I’m not sure that we understood the words we were saying to each ...

Good for the World: Hustle Statement - Activity: Part 1

Leading a large organisation will not only be instrumental in advancing my career development, but will be vital in helping the organisation to achieve its long term and short term goals and objectives. In this case, I intend to lead a clothing organisation to achieve its long-term objectives without undervaluing the existing organisational cultures and practices. Initially, the organisation had an effective reputation and its productivity was admirable. However, with increased global challenges including financial and economic crises, the organisation has started trailing behind its competitors in its production and marketing. The purpose of leading this organisation is to assist it ...

1. Process Management – an operating system manages various activities which include system and user programs. The system programs include file servers, name servers, printer spoolers, among others. In process management, an operating system performs the following activities:
i. Process communication mechanisms

ii. Process synchronization mechanisms

iii. Deadlock handling mechanisms

iv. Both the creation and deletion of system and user processes

v. Both the suspension and the resumption of processes.

2. Memory Management: - the main activities of an OS here include

i. Allocation and de-allocation of memory space

ii. Decision making on the processes to be loaded in ...

Islamic Relief Marketing Communications

Islamic Relief (UK), (IRUK), is an NGO that gives humanitarian aid to the needy people by addressing poverty issues, responding to emergencies, promoting sustainable development, and addressing long-term needs of people. With these noble goals, Islamic Relief (UK) needs a lot of help in carefully meeting its marketing communication objectives. This organization does not view other organizations, from the same industry, as competitors, but rather, as similar organizations working towards suffering alleviating, as well as humanitarian relief. Islamic Relief (UK) uses marketing communication strategies in order to create brand awareness, and to receive funding from donor, well-wishers, and other humanitarian ...

Fear appeals are now widely used not only to sell merchandise but to promote issues like health, security, financial safety and other things. LaTour, Snipes and Bliss noted that:
“In using fear appeals, some negative behavior is usually associated with a negative effect, like smoking and lung cancer, or a positive behavior, unpracticed, is associated with a negative effect, like brushing teeth and cavities” (1996, cited in Mayfield, 2006).

Over the years, several theories have been developed that thought to have influenced the swaying effect of fear appeals. One of these theories is the Protection Motivation Theory (PMT) which suggests ...

Communication principles and misconceptions

As a newly married couple, it is important for each of you to understand the basic principles of interpersonal communication. Peter and Rose, communication is irreversible. Once one of you says something to his or her partner, it is not possible to take it back. The impact of what is initially said remains in the mind of the partner in an inventible way. This is why it is important for a married couple to think before saying hurting words out of anger. Abuses and arrogance should get no place in marriage context since the partner may forgive you, but the initial ...

Introduction

“Breast cancer is classified by diverse schemata.” Explains; Ivan. &. Lakhmi. (2010) “every phase influence treatment reaction and prognosis. The breast cancer can be categorized in different stages by; pathology, receptor status, grade and the presence. The initial stage (stage 0) is a pre-malignant disease or marker. The second stage (stages 1-3) this are early cancer which is potentially curable. The last stage is called the advanced stage (stage 4) it is also called metastatic cancer. At this stage the cancer is incurable.” (Ivan. &. Lakhmi. 2010)

Ivan & Lakhimi (2010) further explains that “the initial symptom ...

The exchange of health information is a critical component of healthcare service provision. All modern healthcare institutions have an integrated patients’ information management system. These systems store patient’s records in electronic format for retrieval by the care providers in various departments. The electronic exchange of patients’ information has many advantages. It enables the care providers to get patients’ medical records in a timely manner. Thus, it helps improve the quality of medical services provided by the institution. It also minimizes costs by reducing incidences of repeat tests. Moreover, it facilitates the transfer of patients’ records to insurance companies. The quick ...

There are various development processes that a child goes through as he grows up. Through this development process, the children develop a form of communication as well as a language that they can best communicate in. this essay looks at various aspects of child development, and it is expected to shed more light on the development issues.

1. According to Plowden Report (1967, p. 2), language is the media through which people or other living beings use to relay information from one point to another. It is a way through which people pass on their ideas to others in a manner which is acceptable ...

Introduction

1. Answering the first question on Abbot Suger’s request to help with the creation of a new type of sacred buildings it can be complied taking into account the new tendencies of Gothic architecture. This new style of buildings appeared in 12th century after Suger’s innovation. Gothic Architecture took over Romanesque style of buildings and remained the most popular among architects until the Renaissance. But before all of this was known, I have to help aboot Suger with his new idea. Designing St. Denis’ Cathedral in France was a challenging task for me as an architect. Still, it was ...

The important things I learned from class are very informative, educational, and effective. Through my own learning, I would be happy to share to you the following that I surely believed open your minds and hearts to embrace the knowledge sincerely and apply it to yourselves. There are more or less five focal points based on what I learned on Interpersonal Communication course at Ashford University that I really wanted to share:

- Recognize how words have the power to create and affect attitudes, behavior, and perception.
- Understand how perceptions, emotions, and nonverbal expression affect interpersonal relationships.
...

Information transfer is a communication and passage of a recorded message from one recipient to another. It contrasts a communication process where the sender and the receiver are contemporaries and requires that the transmitted message be in form of ideas. The transfer of information in a system should meet the needs of the user. As depicted in figure 1 a person with an idea represents that information in a medium. The medium for recording the idea fits in the model and the information is stored in an information system. The recorded information is stored in a different type of information system represented by a circle to contrast ...

Memorandums are used for internal communication between employees in a given department, across departments, or to management in a single organization. The main purpose of a memo is making staff aware of and solving problems facing an organization. The tactics used in writing memorandums resemble those of other forms of written business communication. The tactics for writing memorandum differ depending on the targeted audience. This paper discusses ways in which an accounting memo, which is an informal memo, sent to me and my peers should be reviewed before sending it to the executive vice president.

First, the memo needs to as short ...

Introduction.

E-tailing or E-retailing has now grown to extraordinary dimensions and highly-profitable juncture since its humble beginnings. In comparison to other online activities like search engine use and social media, e-tailing needs more than a digital interface in order to succeed. A dependable delivery system, a POS (point-of-sale) system that can handle any number or orders, availability, variegated inventory, re-routing supply chains, these are all some of the elements of e-tailing that took much time to evolve and still have a long while to go. Even customer behaviour is slowly changing from rigidly purpose-oriented to impulse-buying, experimentation and recommendations.

Rise in the use ...

There are five principles of verbal communication and a further five for nonverbal communication. These principles are important for the sender and receiver to achieve effective communication and establish a shared understanding (Cheesebro, O’Connor & Rios, 2010).

The first principle of verbal communication is to recognize that all languages have value. There is no language that is better than the other in terms of logic, ability to convey thought or complexity.

The second principle is to understand that everyone speaks a dialect. A dialect is a regional variation of language. It includes unique pronunciation, vocabulary and grammar. Despite the differences in dialects, ...

- Role of integrated marketing communications in the marketing program of a product such as Gatorade and How can Gatorade use the various IMC tools to achieve its objective of expanding into the sports nutrition market

Gatorade products include energy drinks and protein bars. The integrated marketing communications play an important role in the marketing program of Gatarode as Gatarode can use the various marketing communication channels such as social media, traditional media such as television, radio, newspapers and magazines in order to target the consumers such as young kids to persuade them to buy the product.

Gatorade can utilize various integrated marketing communication tools such as social media so as to attract the target customers towards the brand through sports related social media updates, the brand can sponsor sports related events and can also ...

Naomi Klein’s essay entitled Coopting Dissent revolves around the relationship of employers and their employees in the multinational corporations. She discusses how employers believe that their problem is limited to their capacity to communicate their brand to their consumers. She also points out that companies care less on their employees and focus on generation of profit through a cause.

Klein begins with her own experience as a worker for a company that introduced an easy job but later on transformed it and focused on profitability. Corporations adopt their causes to benefit their brands and later on use it for promotion.

The ...

- What is the role of marketing communications?

The role of marketing communications is to create a link between a company and its existing or potential customers. It is vital for the growth and success of any company to clearly identify its position in the market because of immense competition and availability of similar products. Companies which are able to maintain a contact with their customers via different modes of communication are more successful in gaining customer attention and loyalty. However, the mode of communication used by the company must be relevant to its customers and should be in accordance to customer preferences as this would ensure the role of ...

There are different styles employed in writing literally works. These styles go a long way in making the piece interesting. Over time, literally writers have perfected their art, which makes the writing even more interesting to read. The essay below looks at some of the styles used in literally writing.

Reading Reflection

‘The Welcome Table’ as written by Walker (1970) is a narration about the last day in the life of an old colored woman. The interesting thing about the story is the manner in which it employs different styles to bring out the message. The article is a clear illustration that the ...

Understanding communication at the work place

Communication is a very essential tool in any organization. It is very crucial for a quality life as well as an essential facet of life. According the United Nations Universal Declaration of Human Rights 1994, communication is considered as being a human right. Effective communication plays a significant role in: relationship building, decision making, expression of opinions, personality and thoughts, as well as it helps individuals to articulate and achieve their basic needs. However, communication is one of the most complex abilities that individuals study. It becomes even more challenging for people with communication needs to address their own needs as well as ...