Any business requires well thought plans and strategies on how to market their goods and services irrespective of the age of that business organization. Peter (2011) argued that a proper marketing plan should be developed and tested against the prevailing marketing in order to discover its viability. Robert Mondavi has been the leading vineyard operator in California since 1913. His technical operations and marketing strategies have given him recognition for sale of wines around the world (Woodbridge by Robert Mondavi, 2011). The following discussion provides an analysis of Robert’s Woodbridge Wine industry focusing on the current marketing strategies.