The grocery stores industry of the US is one of the largest industries and contributes immensely in the GDP of the economy. The grocery industry comprises of numerous business ranging from the supermarkets and convenience stores to the wholesale clubs. The grocery industry experienced a remarkable decline in the quantity and quality of purchases in past five years, due to low household disposable income, and reduced spending on premium brand products. However, with the recovering economy and increasing household spending the grocery industry is growing steadily (Martens, 2006).
Kinds of Competitive Forces in the Grocery Stores Industry
Competition is extremely fierce in the grocery industry where brand promise