Method is a brand name for a home and body care product that seeks to clean people’s homes and bodies by removing all harmful chemicals from their lives. The method focuses on the green philosophy together with an emphasis on edgy marketing techniques. Method was founded by two former school mates and friends namely Adam Lowry and Eric Ryan back in the year 2000 (Pride 25). Lowry and Ryan have focused on green marketing, and their intriguing slogan for the San Francisco- based product is ‘People against dirt’. Green marketing refers to the method of selling products or
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