Sephora Direct Analysis
Sephora was started in France in 1969 as a single perfume shop. By 2010, Sephora had nearly 1000 stores in 23 countries, of which 450 were in the US and Canada. It has a retail presence in 36 states.
Sephora’s Marketing Objectives for 2011:
After looking into the case study of Sephora following marketing objectives can be analyzed for 2011:
- Increasing the product awareness among the targeted and potential customers
- Encouraging customers through attractive means to buy the product.
- The main objective of the company must be to focus on the social media platform and focus on increasing the sales ...