Media Case Studies Samples For Students

Answer 1

Yes, I use YouTube. My favorite content on YouTube would be any funny video. Each day numerous funny videos are uploaded on YouTube across the globe. The videos are rejuvenating and are a source of instant entertainment.

Apart from YouTube the other video site that I use is Metacafe. There are around 40 million unique viewers every week on Metacafe. Unlike YouTube, this site does not allow duplicate videos to be uploaded. Another advantage of Metacafe is that if your video gets popular you get paid for it!

Answer 2

YouTube is undoubtedly the most preferred social media platform to post ...

Sephora Direct Analysis

Introduction
Sephora was started in France in 1969 as a single perfume shop. By 2010, Sephora had nearly 1000 stores in 23 countries, of which 450 were in the US and Canada. It has a retail presence in 36 states.

Sephora’s Marketing Objectives for 2011:

After looking into the case study of Sephora following marketing objectives can be analyzed for 2011:
- Increasing the product awareness among the targeted and potential customers
- Encouraging customers through attractive means to buy the product.
- The main objective of the company must be to focus on the social media platform and focus on increasing ...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up,Mountain ...

Investment Analysis

The Coca-Cola Company is widely established worldwide. It mainly deals with carbonated soft drinks. These drinks are distributed globally to restaurants, stores, and vending machines. The company has a registered trade mark of “Coca-Cola”, originating from the United Sates, on 27th March 1994. The coca cola company made an announcement in January 2013 that it had acquired the Bottling Coca-Cola company of Sacramento. This was a huge boost to this company because an extensive investment was pumped into the acquired company. The company increased its shares, and their market grew wider after extending to Sacramento. New investors were acquired and at ...

Re: How to increase membership, community participation, and revenue

Recommendations:
Short term (immediately to one month)
- Investigate hiring a marketing consultant to develop a Marketing Plan.
- Clear any unused equipment such as the Bingo Machine from the public spaces.
- Contact the Charity Casino of Thunder Bay, Royal Canadian Legion, Fraternal Order of Eagles and the Elks regarding joint events at the large LOWB Family Centre.
- Contact the former Knights of Columbus to see if they would like to use the hall for meeting and partner with the LOWB on events such as the Fish Fry.

Medium term (one month to three months)

- Create an Internet presence including a ...

1.0 Introduction
TiVo digital video recorder enables the audience to program their own viewing. To subscribe to this service, it is simple since the only requirement is a TiVo black box. This enables one an opportunity to find shows that match interest. One can also connect to a home network to enable the download of movies and television shows, photo viewing, and music downloads. The essence of TiVo is to take control away from networks and place it in the hands of consumers. TiVo Inc develops and markets this product with a bid of restoring fun in television viewing. This paper ...

The avenues to reach the consumer in this age and time are many as besides the traditional mediums (TV, Radio, Magazines, and Outdoors, etc.) social media and digital marketing has given brands and organizations a new way to connect with their target market.
It is thus imperative to filter the information needed with regards to the consumer’s choices as they are changing quickly due to the choices available and the information that needs to kept are as follows:
- Age
- Occupation
- Marital Status
- Hobbies
- Drinking Habits
The information ...

Immediately after the September 11th attacks on the United States Soil, the U. S government responded by going to Iraq and taking the war to the terrorists. The U. S troops set foot in Iraq in the year 2012. The Abu Ghraib prison camp was established in the year 2003 in the province of Abu Ghraib. This detention camp was used to hold Iraqi civilians who were captured during the war hence, sort of a prison. The detention camp was situated 28miles west of Baghdad which was the capital city of Iraq. It was located on a 280 acres piece of ...

PART I

British Petroleum Company Profile
BP plc, formerly known as British Petroleum, is a UK based multinational oil and Gas Company with its headquarters located in London, England, United Kingdom. As of 2012, BP is the world’s sixth largest energy company in terms of market capitalisation, fifth largest company by revenues, and sixth largest oil and gas company by production (BP. Financial and Operating Information, 2008-2012). BP is a vertically integrated organisation and it has a strong presence in all areas of the gas sector, including exploration and production, refining, promotion, distribution, power generation, and trading. The company also operates in the ...

Undoubtedly, in today’s society mass media has integrated itself as one of the staples in the lives of people. Due to its influence to people, it has helped shaped the norms practiced and known by society. It is unfair to say that media has no positive impact to the world. However, it can not be argued that it has reinforced a number of societal issues. One of the issues includes Gender and the continuing promulgation of stereotypes. With the use of media many gender stereotypes are implanted in the minds of people. It has helped in the dictation of ...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the music industry, the young Stefani ...

CMN598 Rhetoric of Social Issues

12-05-2014
Abstract
Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led ...

My choice of Apple’s iPhone 5 is subject to my passion for Apple’s product and their quality. My review provides an analysis of the product as well as its pros and one shortcoming of the product. Consumer reviews and comments on a product are very beneficial to the client or manufacturer of the product. The preview gives the client a glimpse on the strengths and weaknesses of the product reviewed. By studying the weaknesses, the client can improve the features of the product to meet consumer satisfaction. Nevertheless, the reviews also give the client more suggestions on how to ...

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Digital Strategy for Marathon Petroleum
Founded in the year 1887, Marathon Petroleum Corporation is the fifth largest fuel company in the United States. The firm has approximately 1490 Speedway fuel stations in 7 different states across the United States and more than 5300 gas stations across 18 states of the United States. The primary goal of the company is creation of a greener environment while becoming the preferred global choice for oil. The digital strategy of Marathon Petroleum has a budget of USD 1, 000, 000, 000 used for creation of digital relations and ...

Elwood's lack of motivation to drive his ambitions in life not only puts him at risk of sticking with his taxi job rather than explore his talents but also strains his relationship with his girlfriend, Donna. The weird habits that Donna notices in Elwood are a result of failing to completely recover to the childhood trauma of losing his elder brother Jake. According to Donna, Elwood no longer seems to care about improving his future by hard-work and determination. This inability to show concern and care causes her to get alarmed and worried. According to the Diagnostic and Statistical Manual ...

- Discuss the research proposition for the article. What was the purpose of the article? What was the problem being addressed? What was the research question? What hypotheses were tested (if any)?
The research proposition for the article is that what impact the violent television programs (that have a harmful effect on the customers and the society) may have on the memory of ads of people. The purpose of the article is to help the readers understand and analyze the impact of violent television programs on the brand advertisement effectiveness and also find out the reasons why advertisers ...

In the highly sophisticated digital and internet age, social media and online communities provide a good platform for business owners in different categories and sectors of life. Social media not only help in marketing through advertisements but also can be a marketplace by itself (Ante 24). Social media marketing can be described as a modern day process that allows websites to gain attention or traffic with the help of sites in a different social media (Bharadwaj 480). This online community is essential in the generation of content that can attract the attention of the target group for business. The main aim however is ...

Virgin Airlines Case Study

Executive Summary
This case provides an analysis Virgin Airline and how the airline is using marketing strategies to attract the customers. The airline has been using different methods to attract customers.

Vision

The vision of the airline is to become a leading low-cost airline with the vision of expanding the flights and destination places.

The problem that Virgin Airline is facing is with how the company is using its marketing strategies and how it is attracting customers. Therefore, this report analyzes the current marketing strategies and how the company can attract customers by using different marketing strategies particularly content marketing ...

Social Media development has become a revolution in the past years. It took communication on the next level, complementing more traditional socializing and leveraging on the wide spread of computers and mobile devices. Indeed, social media has numerous benefits. It has opened a new way for people to express themselves, and helps to stay connected despite distance and time. It has also brought the way to do business on a new level, giving an opportunity to companies to stay closer to their customers and to study customer preferences in a new way. However, together with the benefits social media has created numerous threats, ...

The Filter is a niche company in that it identified an unmet need in the market and developed a product to satisfy that need. The recommendation services they provide are required by client, going by the initial reception that individual customers gave to the firm upon its introduction into the market. However, for business, meeting a client’s need is paramount but not enough to justify it continued existence. Thus, for it to reward its proprietors it has to turn in a profit. This need led to their move for the provision of services to companies rather than individual clients. This move has ...

Page 18 Exercises 1-4.

In keeping a journal for a 24-hour period of where I was getting my information, I found that for the majority of it, I either logged onto CNN.com, my preferred news source, or clicked on links in my newsfeed of my Facebook profile. I noticed that with CNN, I tended to only skim the headlines to get a general idea of what was happening in the world. When I am on the Internet, I was never really fully engaged in the information I was receiving, as when I was watching the news on TV. I tended to have on average about 8 ...

I. Introduction
Journalists have a responsibility to the facts of an event. This is an aspect of journalism that is often lost in the sensationalism that often follows the news in the modern era. Ethics and standards in journalism are principles that give the journalist a structural framework for conducting the practice of reporting on events, people, or places; they are designed to help the journalist navigate specific situations and challenges that journalists often face. Journalists do not exist in a vacuum; they are people with their own opinions and feelings about the things that they are reporting, and it follows ...

Introduction

Toms Shoes Inc is a company that was founded in 2006 by Blake Mycoskie. It is based in Santa Monica, California and has a profit making subsidiary and another non-profit one called Friends of Tom (Binkley, 2010). The company majors in designing shoes and eyewear. The non-profit subsidiary is operated on the basis that for every shoe that the company sells another shoe is given to an impoverished child while a part of the proceeds from the sale of eyewear goes to eyesight treatments for people in third world countries (Lerman, 2011). This paper examines the presence of Toms on social media, ...

Cultural imperialism comes about when superior nations and in this case the western nations promoting their more superior cultures over other cultures which are least known. For very many years now there are nations of the world that have imposed their practices on other nations and the result has been that these inferior cultures are almost disappearing in favor of the superior cultures. In as much as this is the case, there have been efforts to challenge this phenomenon. There are various people and groups of persons who have stood firm to challenge this trend lest people from other ...

Introduction

The term Integrated marketing communication (IMC) has been defined in several ways to suit a general purpose within which it describes the use of various forms of media to convey a message about a product that would ultimately promote the product. Whether working as complementary or supplementary forms; the various forms of communication media work in tandem with a central aim of promoting the product. Hence, the common factor in all definitions of IMC is that IMC puts into consideration various forms of communication disciplines to provide clarity and consistency that develops impact on the consumer of the product (Clow & Baack, 2006: Duncan ...

REPORT FORMName: _________________________________ Condition:Histology

The inner ear consists of a membranous “labyrinth” encased in an occeous labyrinth. The vestibule and semicircular canal are concerned with vestibular function (balance); cochlea is concerned with hearing. The cochlea is a coiled tube. The cochlea coils up from its base. It is coiled around the modiolus. The Reissner’s membrane and the basilar membrane divide the cochlea longitudinally into three scalae. If you cut the cochlear tube cross sectionally, you’d see Scala vestibuli on top, scala tympani on the bottom. Scala media is a triangular duct in the middle. The side of the duct where the nerve fibres exit ...

Performing internal and externals analyses on a New York Pizza and Pasta is essential as it enables the researcher identify various issues that have enabled the company to succeed and outline areas that can be improved. The step to carry out both internals and eternal analyses is also important as it create highlight market structure and opportunities and company potentiality as a way of determining the way forward for the company’s operations. The analysis conducted has touched on all aspects pertaining porter’s five forces and the SWOT analysis. In addition, the company history is analyzed making it easy to ...

The introduction of web 2.0 technologies (social media) has adopted a different way to conduct business in organizations. Examples of social media that are being used in organizations include social bookmarking and tagging, blogs and Wiki’s. More are being developed.
Blogging involves blogs which are publishing tools that are similar to online journals. The readers can subscribe so as to comment and share their views in regard to the item being discussed. Wikis is websites where users can add, remove and edit the content. Social bookmarking enables the users post a list of favorite bookmarks so that other users ...

1. While the video “Control Room” focuses on media and the 2nd Gulf War, what does it imply
about coverage of international issues in general?
The video “Control Room” is a documentary movie which challenges the audience regarding the truth about news reporting. The responsibility of the media in reporting and the authenticity of the news is the main focus in the movie. The movie follows the events unfolding at the Al Jazeera news network for the duration of the Iraqi war. It provides editing of information gathered and filtering of the same into news. The film focuses ...

Glen Quagmire is a cartoon character of the acclaimed Family Guy animated series. In the series, Glen neighbors and happens to be friends with the Griffins. He is portrayed as a sexually crazed commercial pilot. Glen Quagmire character is known for his witty “Giggity” catchphrase that has featured in almost all episodes he is on. The Glen Quagmire was created by Seth McFarlane borrowing heavily from the 50’s and 60’s radio jockeys. This is evident with the characters dress code and home, which has a retro theme that is consistent with 50’s and 60,’s swinging party settings. His ...

The Control Room is a really irresistible documentary of interest that features a very exceptional as well as rare view into the manner in which the international communities perceive the war at Iraq. The documentary was produced in the year 2004 to covers Al Jazeera and its associations with the United States Central Command. It also covers other news groups that also covered the war at Iraq. The documentary film was the work of an Egyptian-American filmmaker known as Jehane Noujaim. Among those in the video are; Lieutenant Josh Rushing, the officer in charge of the media dealings at the US ...

Tony and Peggy finally announce their arrangement to get married to their parents. This is greeted with allot of joy by the family members. In John’s family he will be the first one to marry since this leaves his parents Mr big Tony and Mrs Carmella happy. Peggy’s Mother Mildred is overjoyed with the whole news. This news necessitated Peggy and John to effectively carry out the required preparation in anticipation for their marriage.
Since the marriage proposal took place on Christmas, they had to create enough time to allow them to plan effectively on their ...

(Course No.)
(City & State)

A marketing strategy plan can be developed by taking into consideration the following outlined literature. This includes;

- Customer satisfaction
- Awareness
- Brand auditing
- Expanding the target setting
- Choose the right matrix
- Content and tone to be successful in leading the pack
- Measure
FashioStatementX is bleeding edge experiential software that gives users virtual interaction with clothing and accessories available online. Since the product is a first attempt by FashioSatementX Corporation (FSXC) it is imperative to develop a one-hit marketing strategy that lifts the project off the ground into profitability and success. FashionStatementX is a new service brought about by technological advancements where ...

Social Behavior: How Men and Women Interact In Social Gatherings

Goals
Men and women are inherently attracted to one another starting from childhood to adulthood. It may begin as a harmless playmate relationship in the neighborhood to school sweethearts to teenage relationships. After graduation, they embark on more mature relationships that involve deeper meanings, commitment, and physical intimacy. This interaction and attraction is brought about by individuals' need for love, affection, and need for expression.
In some cases, outside factors also influence this interaction and attraction. Media, for instance, play a huge role in setting up the stage for couples to get ideas from especially when it comes to ...

Google was incorporated in 1998 by Larry Page and Sergey Brin. From its very humble beginnings in a garage, it now has more than 70 offices located in 40 countries. Google is known for several outstanding achievements under the leadership of Eric Schmidt. Foremost among these achievements is the AdSense which is a self-serve advertising platform for websites and a revenue producer for the company. Another accomplishment of Google is the Google maps, though not an income earner is the backbone of other Google services such as Latitude, Places and Maps Navigation . Gmail, the email service of Google is another popular achievement ...

Medical technology has increased rapidly in the past few decades and it is now a challenge for the human beings to understand and evaluate it realistically. Medicalization is to understand and treat a medical problem or a disorder, and it follows a theory that some miracles happen because of the medicine. Elizabeth Grosz in her article “Intolerable Ambiguity: Freaks as/at the Limit” refers Siamese twins as freaks who are sufferers of social ostracism. Medicalization is clearly depicted in the article with an example of Siamese twins, who were examined by various doctors to separate them, and finally they decided not to separate them ...

Introduction

According to Emmanuel Jacob Williams who is 66 years media have made his life better. According to Jacob, the media has been a source of information to him. Since retiring media has helped him keep up with current issues through television, radio and newspaper. He compared the current style of media of passing information and the way information was being communicated during his early days of life. Jacob says that at his teenage hood, he recalls some the way news was being broadcast. News were first recorded then brought on air reason being the government had the power to control ...

Executive Summary

This is a case of Akamai Technologies, a company that is concerned with making improvements in the current internet technologies and infrastructures. The main problem in the case was the fact that the current internet infrastructures offer limited services to a lot of bandwidth hungry users and so there are fears that in about the next succeeding years, the bandwidth demand may well surpass the bandwidth supply, which would definitely be a bad thing especially for heavy users and businessmen that are dependent on the internet for e-commerce purposes. Possible solutions include improving the capacity of the internet infrastructures from time to time— ...

CHAPTER 8: TARIFFS VERSUS QUOTAS

INTRODUCTION
The main concern of this study is to determine the better option between quotas and tariff for US for importing goods from Japan. The impacts of both quota and tariff on the US economy along with the impact of all foreign imports on the domestic production in terms of industry competition is central idea of the study.
Tariff: The amount of tax or duty that is to be paid to the government on the particular class of imports and exports.

As discussed in this case the quota if imposed on the imports of television from Japan ...

Background information

The Boston Marathon is an event that is held annually in April’s every third Monday. Actually, it is a very prestigious marathon race since it is one of the oldest having existed since 1897 (Kelvin, 2013). Athletes from many parts of the world look forward to participating in this race and it is an honor when one wins. Actually, it is one of the most covered sporting events worldwide as it has won the heart of the media (Elizabeth, 2013). The conclusive media coverage did not come overnight. This is a result of the effort from the Boston Marathon Association ...

If I could change any major agent of socialization in my upbringing, it could be mass media. The mass media is an impersonal communication that is aimed at a large number of audiences using technology to spread massive information. During my childhood development, I loved playing violent video games so much that I would even compromise having my meals. I spent a lot of time playing these games to the extent that I could go to schools at times without doing my homework.
I developed much interest in these games and occasionally played with toy guns with my friends in ...

Getronics is the biggest ICT service vendor in the Benelux region and one of the biggest in the world. It is based in the Netherlands specializing in technology services including connectivity applications and services, workspace management services, consultancy services, and datacenter advancement and management. This study aims at developing a go-to-market plan for Getronics new product, the Virtualized Desktop Infrastructure (VDI). It will also include a value proposition, media mix, and an implementation plan.

The Problem

Getronics has been performing poorly in the recent due to the lack of undifferentiated service offerings in the aggressively competitive IT market. This situation made it difficult ...

Summary

A study has been conducted to gauge the pulse of the mass in relation to mass media and their participation. It is clear as crystal that the internet has come to dominate the media while television lags behind by 28 percent in being the choice of the source of information about current events. Other sources like word of mouth, news apps, newspaper and radio have lost popularity drastically.
Interestingly, 77 percent of the total number of people who were surveyed believed that the news that reaches them is biased. This finding is startling and stirring as it puts ...

A semiconductor laser is a device that converts electrical energy into light. It consists of a semiconductor material, whose conductivity is between that of conductors and insulators. These kinds of a laser usually consist of two basic components, an optical amplifier and a resonator (“Semiconductor Laser”, n.d.). The amplifier, referred to as the gain medium, is made of a direct-bandgap semiconductor material, such as gallium arsenide or indium phosphide. The amplifier can interact with light by absorbing and emitting photons (“Laser”, n.d.). The amplitude of stimulated light emission is greater than that of light absorption, and the light is therefore amplified (“Laser”, n.d.). The ...

Summary

This is an article by Michael Pollan. This article is about the changing cooking behaviors. Pollan in this article demonstrates reasons of decline of the home cooking and in addition rise of processed foods through taking us through the recent culinary history from the Julia Child to Food Network. Thus, this is his purpose in this article. The author reminisces over the memories of viewing “The French Chef,” on TV together with his mother and then eating the recipes by Julia for dinner. The author brings us to Food Network where the chefs like Rachael Ray, Emeril, Ina Garten, ...

Julie Bornstein, the senior vice-president of Sephora Direct group is in charge of all direct marketing for the products of Sephora group as well as the digital marketing initiatives. She is seeking additional funding so as to double the budget used in social media in the company for effective marketing. So as to determine whether additional funding for social media is viable for enhancing sales of the firm, it is imperative to explore the background of the company so as to explore whether such funding is necessary.
Sephora Company was started in the year 1969 and entered the ...

Introduction

The computer hard disk drive, also known as hard drive, hard disk or simply HDD is a storage device which is non-volatile (HDD Scan, 2010). According to Mamun, Guo & Bi, (2007), it is used for the storage of digitally encoded data on platters which have magnetic surfaces. The platters are secured on an axle which holds then centrally to allow them to rotate. The motorized and mechanical aspect associated with the computer hard disk gives it the name “drive” (Bhargava, 2008). This is a distinction from other storage media like tapes or floppy disks in that it has an internal motor ...

Abstract

This paper is my analysis of the case study, Online Marketing at Big Skinny. My discussion includes solutions to the following questions: (a) what should be the CEO's bigger priority generate new customers to the site through search engines, or focus on engaging customers through social and interactive marketing? Is it one or both? Please provide your logic and justification; (b) evaluate their Sponsored search strategy are there keywords for which you would encourage them to increase the bid? Lower the bid? Back up your thoughts with some analysis of the numbers; (c) is there a role here for content marketing/storytelling and ...

1. What audiences will you need to consider in your response?
Since the letter was published in the local newspaper, the response should also be published in the same local newspaper to cater to the particular audiences who read this newspaper within the local community. The response should be sent to the editor of the local newspaper and be requested to be published as a response to the disgruntled customer who allegedly complained on the service and entertainment in the recent cruise. As such, the readers who have apparently read the complaint could also read the response from the ...

The iPad as a disruptive technology:

Introduction: A review of Apple’s Business Model.
According to the case study, Apple’s previous business model focused more on device popularity other than the content. Apple’s new business model success ascribes to Apple’s understanding that high-quality content delivery from the various types of media its devices support is crucial. The company has made deals with players in the media industry to distribute content to users at prices agreed on by the content and platform owners. To enable this kind of shift, even Apple had to change tact and focus more on presentation, content, design ...

Environmental and Nutritional Requirements of Lactobacillus casei

Lactobacillus species have attracted considerable attention during the past few years due to the health benefits to the gastrointestinal tract when they are added as probiotics to food products such as yogurt and other fermented milk drinks (Broadbent, Larsen, Deibel, & Steele, 2010). In general, Lactobacillus species exhibit very complex nutritional and environmental requirements for optimal growth. Particularly, Lactobacillus casei is a rod shaped, aciduric (prefers acidic environments), facultative (capable of living in aerobic or anaerobic conditions) and mesophilic (temperature range between 15-40°C) lactic acid bacterium. These characteristics allow its isolation from different environments including fermented milk, meat or vegetable ...

Introduction

In 1996 Phoenix Television started as a medium broadcast channel. Born in Hong Kong, where entertainment is the main focus, the network found it difficult to compete with local media conglomerates such as TVB and PEAR; these channels had already gained the most of the market share in Hong Kong. Thus, Phoenix switched their focus and redirected the target audience to Mainland China.
While Phoenix corporate owner’s Murdoch centers their broadcast focus on entertainment, Liu ChangLe centered its broadcast focus on the broadcast news, which can be seen as a high risk. A survey conducted by the television station, ...

Business—Drypers Case Study Paper

Introduction
Diapers in the past couple of decades have slowly but surely become a necessity. Thanks to the considerable increase in population of infants and toddlers, which comprise more than 3 quarters of the entire diaper manufacturing and retailing industry, this has become a reality. Because of all of these factors, there has been a continuously growing need to focus other interventions that would convert to better brand and product awareness, which, if things go as planned, would lead to a significant increase in product mobilization and therefore, sales and profits.
Fortunately, there are many ways that the diaper industry key ...

Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India

These multinational corporations (MNCs) are obliged to observe certain social aspects of the communities in which they operate. In India for instance, such responsibility majorly lies in the conservation of water as a major resource in any economy. Indians have spiritual attachments to water and this should be observed by these MNCs.
The companies also have a responsibility of reinforcing their interactions with stakeholders in the Indian economy. They needed to incorporate the Indians in their management and certain decision-making processes.

Have these MNCs ignored these responsibilities?

These companies have not ignored these social responsibilities. Coke for example, faces a major challenge in its usage of water. ...

It is increasingly becoming important to measure the effectiveness of advertisement campaigns in order to ensure that an organization the goals of the advertisement. This paper evaluates the effectiveness of the Hardees ad and Super Bowl advertisements. According to (Brassington & Pettitt, 2012), the most effective criteria for evaluating the effectiveness of advertising depends on a number of variables, such as the type media used, the advertising goals, the cost of evaluation, the level of reliability and precision required, the value that the business places on evaluation measures, the audience for the evaluation, and the budget.

The kinds of testing that ...

Affirmative Action in Schools and the Business World Affirmative action are defined as a semi-regulated policy that advocates for the provision of equal opportunity in school admissions and the business world for minority groups and those that are discriminated against race/color, sexual orientation, religion/beliefs and/or national origin. it is generally perceived that without affirmative action in the society, those who are discriminated against or the minority group will not have an equal share with the rest (Barrett Para. 1).
According to the American culture the issue of affirmative action is addressed with the perception that the minority groups are ...

The probation department is a critical constituent of the criminal justice system. Probation officers have a fundamental obligation to the system and society at large to ensure that they facilitate the administration of justice in a fair, just and objective manner. They attain this essential duty mainly by preparation of presentence investigation report, which gets then submitted to the court of law. The report should be based on the defendant's character, criminal history, background, his family life and any other relevant facts that the officer may deem fit to aid in the administration of justice. The report will then be used by ...

According to Global Media News (2012), North Korea is one of the nations in which censorship is largely practiced. There are various ways through which this censorship has been applied. One of the areas that have been censored is the media. Global Media News (2012) observes that “only 10% of the radios and 30% of the televisions are in private households.” This indicates that most of the people are blocked from information; they cannot access it, and this is used as a means to annihilate their rights. Furthermore, the TV and radio stations are under the control of the government. ...

Central issues

The question as to whether television is a tool critical for aiding the acquisition of knowledge has been the subject of debate among scholars. Some scholars argue that television is a hindrance to the process of learning hence should be left out of the learning set up. In a seminal review on the role of media in education, one scholar points out that media is not a determinant of the outcomes of learning rather the content presented is what determines the learning outcomes. He concludes his research in stating that the media is basically “ a mere vehicle of delivery” hence it does not determine ...

Describe how Kropf progressed through the four stages of the strategic planning process.

Strategic planning process includes a set of procedures and mechanisms that help companies to develop and implement their vision for the future. It can be subdivided into 4 stages: diagnosis, planning, implementation and maintenance. The diagnosis step includes a thorough evaluation that considers the goals, environment and internal resources and capabilities of the organization. The combination of these factors allows companies to understand the main challenges on the way to achieving their objectives and helps to design strategies for the future. Kropf Fruit Company’s diagnosis is based on the analysis of the market dynamics and shows that the current environment ...