Customers Course Works Samples For Students

Security Problems in Software

A security issue is a topic of great concern to all software developers. Software that meets its functionality requirements coupled with tight and impenetrable security features and controls is desired software by all organizations and individuals. In as much as there has been advancement in security implementation in software, vulnerabilities have always been seen in them. Some of the security risks are associated with poor development of the software while some are due to poor policy framework and software usage. In the past, there has been software security breaches that ended up causing undesired effects Continue reading...

Core Values that best describe Americans, and how they have affected advertising

American consumers have values that are based or defined by their culture. One of the core values of an American consumer is hard work. Americans believe that achievements and success come as a result of hard work. Hence, keeping busy is a part of life to Americans. Following the busy lifestyles of Americans, the advertisements are usually short and very precise (Thomas, 1999, p. 25).
Keeping fit and healthy is another important value of an American consumer (Thomas, 1999, p. 34). Americans invest a lot in their Continue reading...

Introduction to e-Business

Generally, music piracy can be explained as the intentional contravention of copyright as well as trademarks for business benefit. Music piracy can take place in two forms: internet piracy and physical piracy. Physical piracy is further classified into three categories: simple piracy, which entails packaging of the pirated copy differently from the original copy; counterfeits, which entails packaging the pirated copy similar to the original copy. This is done by reproducing the trademark of the record company to deceive customers that they are getting an original copy; and lastly, bootlegs, which is illegal recording of broadcast Continue reading...

Consumer behavior can generally be described as the study of consumers and how they chose, use, and consume a particular product or service. This study covers both the pre-purchase and post –purchase behaviors of a consumer. The study is important because it determines many marketing decisions
Question 1: How have the changes in the economy led to changes in the consumption process? How might these influence the pre-purchase, purchase, and post purchase stages of consumer decision-making?
An economy goes through a number of stages of growth. When transiting through these stages, a number of changes are likely to occur Continue reading...

Ownership strategies

Ownership strategies involve the practice of the whole team taking care of customer’s problems. Any customer should be served by anyone in the department. In fact effort should be put together so that an effective service is give to the customer.
If a customer requests a technician immediately at the office, the sense of ownership should come in and any technician should be able to handle the customer even if it is not his direct responsibility to do so. According to Rene (2010), delays in customer service can lead to disappointment. This can be avoided by Continue reading...

Business Ethics

Gumdrop Northern was a manufacturing company. It was involved in the manufacturing of different military supplies. It earned the reputation for employing one hundred and five highly paid workers who served as technicians and mechanics. Based on the kind of products that the company involved itself in, and the working conditions that it exposed its workers to, the company inevitably met ethical issues. An attachment in the Gumdrop Northern Company let to the exposure to some ethical issues experienced in the company. This discussion is therefore focused on three of these issues namely the Business Ethics, i.e., Continue reading...

Introduction

In order to maintain customers in any business, the manner of communication with them matters a lot. Poor communication method would result in bad relationship which might result to loss of business clients. Good communication and listening skills are important. Patience must play a role in it because some clients would be somehow irritating.

Non-verbal and verbal communication

In order to develop good relationship with a client, it is important to understand his or her non-verbal and verbal expressions. Some expressions would signal disappointment or dissatisfaction or even disillusionment. Any one should therefore be keen to see these Continue reading...

Introduction

In order to effectively serve customers, everyone has to understand his or her role well. A clear understanding is paramount to a satisfactory approach. Customers will come seeking assistance from service desk in a wide range of issues. It is the helpdesk they will have the first impression. It is therefore important that all helpdesk personnel treat customers well. The help desk team will consist of the networking team, desk site team, server and some other software specialized team.

Levels of help desk team

The help desk team comprises of three levels of teams. The first level will Continue reading...

1. Cost incurred when making the 10,000 skis without the avoidable cost

Direct labour $35

Direct material cost $30

Total overhead cost $15

Total cost of production per skis $80

Therefore, the total cost of producing the expected volume of 10000 skis.

Total production costs = $800,000

Cost incurred when subcontracting

Avoidable Cost of producing one pair:

Direct labour (10% of 35) = $3.5

Add: Direct material (20% of 30) = $ 6

Add: Total overhead (10% of 15) = $ 1.5

Total production cost per skis = $11

The total variable cost avoided as a result of subcontracting = $11

Add; Avoidable total overhead Continue reading...

Market Planning

SWOT analysis is a process used in evaluating the strengths, weaknesses, opportunities and threats that occur in any business entity (Phla & Richter, 2009). It comprises of specific objectives of the business venture and identifies both the internal and external factors that are favorable and unfavorable to achieve the set targets and objectives of any given firm (Phla & Richter, 2009). Continue reading...

Sony Company

Profile and Background of the Sony Company

Sony Company is one of the world most popular companies when it comes to electronic. This is for the main reason that it provides unique devices. For an exceptionally long period, Sony Company has produced different gadgets. The wide variety of the gadgets produced by the Sony Company has been of significant use to the society. This is because machines make the lifestyle of the human beings simpler. The Sony Company was established in Japan with extremely minimal amount of money (Flugge, 2008, p. 95). However, Continue reading...

Introduction

The catering industry has from research been found to be one of the industries most sensitive to changes, may they be external or internal. When making any form of changes in the industry therefore, it is important to look at the resulting effects they will have to the business. As the catering manager to our hotel that is changing form using traditional cooking methods to more advanced (the use of microwaves) I have the duty of informing all the concerned people about the change.
To begin with, it is important to inform all members of staff Continue reading...

CRTC

Undeniably, significant changes have occurred within the communication industry in Canada in the recent time. CRTC is an abbreviation that is used for “Canadian Radio-Television and Telecommunications Commission”. This body replaced the Board of Broadcast Governors which was in place from the late 1950s-1968. CRTC was established in the late 1960s by the Broadcasting Act. The responsibilities of this body within the same industry are limited to regulating as well as supervising the entire broadcasting system in Canada together with AM and FM radio, pay-TV, television cable, as well as specialty services. To be more precise, Continue reading...

Question 1

List and describe the main areas of the business you will need to focus on in developing your operational plan giving examples of how each of these main areas will relate to the potential business outlined in the case study.

In formulating the operational plan, the following areas should be taken into consideration:

Business description

In the operational plan, the business description shows what the enterprise that is being set up is to venture in. In doing Continue reading...

Advantages. An icon, rather than just shoes. Nike shoes are fashionable and technologically advanced, designed specifically for the particular sport activity: running, football etc. Give consumers the feeling of freedom and winning.
Benefits. Nike shoes facilitate sports activities and give the sense of Continue reading...

City

1. How did Dell lose its ranking as the leading global PC computer maker?

Dell was the market leader in the computer manufacturing segment for almost 5 years before 2005, when its position started to deteriorate, leading to the loss of market share first to the main competitor Hewlett-Packard, and then to Acer. In order to understand what has become the reason for this change, it is important to identify the major success factors of Dell. Firstly, it was the concept of build-to-order, flexible supply chain and low inventory levels. Dell’s manufacturing sites were located Continue reading...

The Marketing Mix is a business fundamental that most organizations follow in order to devise effective marketing strategies. Originally, the market mix consisted of 4 Ps: a) Product, b) Price, c) Place, and d) Promotion. However, as markets changed and consumer demands grew, three more Ps were added to the mix, namely a) Physical Layout, b) Provision for customer service, and c) Processes. However, marketing managers need to be alert to changing market situations in order to adapt their marketing mix effectively. When marketing their products firms need to create a successful mix Continue reading...

# 1 Question: In his 2007 article, Cervone discusses five process groups and nine knowledge areas in Project Management Institute (PMI). Which two knowledge areas are most critical in delivering a successful project and why?
In his article Standard methodology in digital library project management Cervone identifies 9 knowledge areas in Project Management Institute: scope management, time management, cost management, quality management, human resource management, communications management, risk management, procurement management and integration management. All of them are important for the completion of the 5 process groups of the project, namely initiating the project, planning, executing processes, controlling and finally Continue reading...

Microeconomics is a branch of economics that helps an individual to understand how free markets work .This is by making economic decisions that will help to maximize profit by using the limited recourses appropriately. Microeconomic evaluates the decisions that will help to determine the price of the product. Through the prices, an individual firm and household will be able to know the quantity of goods and services which are demanded and supplied. Microeconomics also helps the government in the imposition of the tax that is used in development of the country. Microeconomics examines the market failure and look for Continue reading...

Starbucks

Starbucks is one of the most prominent companies that offer coffee products all across the world. With a target audience of more than 100 million people across the world, Starbucks goal is to improve its brand quality and image. They have done this in several ways. Regarding the quality of coffee it offers, Starbucks engages in buying quality coffee beans, which in turn produce quality coffee (Breckenfeld, 2008). The quality of coffee offered is also boosted by the technologically advanced equipment they used in the processing of coffee.
The quality beans bought from farmers and the Continue reading...

The future of data security and information assurance is aimed at providing quality services to the right people and at the right time. In recent times, data security and information assurance aims to improve its services to the immediate consumer in the world of business which is currently adapting the internet-centric environment. This means that the internal enterprise is operating with the external enterprise in its service provision- management of its operation and application (Whitman & Mattord, 2011, p. 98). This internet centric environment is advantageous in that it is able to cover a larger system rather than monitoring a Continue reading...

1. a) Below is the decision tree that I have used to recommend the unit price to quote the customer based on greatest benefit to Capstick Limited.

From the decision tree, it is clear that the unit price that would accrue maximum benefit to the company is that of selling the units at £17, through sub-contracting.
b) Objective comparison of the in-house manufacture and sub-contracted routes shows that the sub-contracted route is more beneficial to the company since the production cost is lower by £0.5 per unit. The main disadvantage, however, is that this sub-contracted route rigidly fixes Continue reading...

Strategic and Competitive Analysis

1. Using Internet resources identify the product attributes customers seek when buying hot coffee. (10 marks)
A product is something, which can satisfy a need or want that can be offered to the market. Attributes are properties of a given product, service, brand, advertisement or anything of interest. Attributes are inherent in the product and can be either concrete or abstract. They can also be referred to as product features that attract buyers. They are the characteristics by which a product or service is identified or differentiated. They consist of features, benefits, uses Continue reading...

When I worked in a restaurant during my college years, I noticed a trend among many of my customers; I would often get tipped more if I wrote something on their receipt at the end of the meal. For customers where I wrote “Thank You!” or something to that effect on the receipt, I would often end up with nearly double the amount of tips I would get if I merely gave them the check. Once I noticed this, I decided to test this theory.

I decided to alternate between writing and not writing on a customer’s receipt Continue reading...

How has Wal-Mart grown from a small region chain to the largest discount retailer in the world? How has its strategy contributed to the firm's growth?

The company was founded by Sam Walton in 1962. The first Wal-Mart store was opened in Rogers, Arkansas. Seventeen years later, annual sales were more than $ 1 billion. In January 2006, Wal-Mart was the largest retailer in the world, with a turnover of $ 218 billion (for the same period, Kmart’ turnover $ 37 billion, Sears’s $ 40,9 billion, Target’s $ 36,9 billion, Walgreen’s $ 21,2 billion). However, the biggest figure Continue reading...

Q7

Elastic demand is a of demand that result from either fall or rise in price of a commodity. The group of consumers whoa are elastic would stop consuming a lot of gas when the price of the commodity is increased. When tax is imposed on the commodity, they would also reduce their consumption as anticipated. The inelastic group of consumer would however not cut down their consumption of the gas. This is because they are inelastic and the rising of price of gas through imposing of tax would not have any impact n this group of Continue reading...

The differences undermines economists way of pricing. Another aspect apart from cost per product-that the social class of the consumers is incorporated in pricing.

The fixed costs are constant for a production period, say annually. The variable cost, which varies with number of units produced are distorted to reflect high amounts, which are intended to be high mark-ups for the vendor.

Cost of selling is very high, taking the case of perfume. This means that the perfume passes through very many stages, which will prompt each person to add Continue reading...

Incentives is a term used to refer to any factor financial or non-financial to motivate a particular course of action in an organization or something that can give a person reason enough to prefer one choice to the alternatives. It is normally aimed at encouraging someone to act in a particular way. Incentives are believed to have an influence of an individual’s decision making and this will indirectly have an impact on how an organization performs in terms of co-operation and competition within a larger institutional structure. The main aim of incentives is to provide value for money Continue reading...

Introduction

Several companies such as apple, Sony, RIM, Barnes and Noble, Motorola and Kindle have released e-reader gadgets, a situation that has led to heightened competition. Competition in the e-reader market has benefited the customer by providing more choices at competitive prices. These companies have developed competitive gadgets which are bundled with attractive user packages. This paper compares the effectiveness of the iPad, the Nook and Kindle as e-readers.

Portability

Customers looking for e-book readers often consider the size, price and the functionality of the device. Size is of particular concern because large and heavy devices are Continue reading...

Career Objective:

Short Term: To be placed as a Senior Executive or Assistant Manager in the Customer Relations or Marketing department at an organization of repute where I may be able to utilized as well as develop my customer relations and marketing skills.

Long Term: To further my educational qualifications and work experience in order to grow into a senior managerial role and eventually head the marketing department of a reputed organization.

Strengths:

Strong communication and people skills, out-of-the-box thinking, ability Continue reading...

Abstract

The rechargeable e-cigarette is a new product which has better environmental benefits than the conventional e-cigarettes due to its long usage periods. The product is also beneficial medically since it can be used as an aid to quit smoking. This paper explores the various strategies which can be used to promote the new product in its introduction phase in the market.

Promotion strategy for a new product

The advertising and promotion strategy adopted should have the major goal of ensuring that the company best utilizes its available resources to create the largest market share for its Continue reading...

Taking into consideration the wheat products market in the United States it is evident that because of the availability of wheat there are so many companies in this market. Wheat forms one of the main components of food consumption globally and so its products’ market constitute a larger share of the United States market (Smith & Antle, 2009). Wheat is grown widely in the United States and which contribute to the existence of many different brands of wheat flour. The availability of many farms selling wheat deprives sellers (wheat milling companies) of control over prices; they are price takes. The Continue reading...

1. The role of pricing in the marketing mix
Pricing is a very important element of the marketing mix. The process of setting the right price for a product plays an essential role in determining the overall success of not only the other elements of the marketing mix but also the overall success and profitability of the firm. It is thus very important that the pricing process of any product of a firm be undertaken carefully to ensure optimal results for the company.
Pricing is the most flexible of the marketing mix elements. This ability to change prices according Continue reading...

Bizrate.com is a shopping web site that has products including furniture, jewelry, clothes, and computers. This website links the consumer with a dazzling array of products and suppliers. Customers can buy from various sellers who have agreements with Bizrate.com to list their products. Bizrate.com is quite user friendly with listed categories and a search engine. Navigation is easy. Consumer feedback appears to be on individual product pages and reviews both the product and the seller.

I chose to do a search on a Coach purse. They have a link on their home page for handbags and Continue reading...

SOCIAL NETWORKING AND TRACKING

Introduction

Social Networking and tracking is a new innovation in the market. There are companies that perform these functions but with different perspectives. As an entrepreneur, the steps taken to establish and enterprise contributes a lot to its success. For an innovation idea to grow and bear fruits, a market research has to be successfully done. Carrying out a market research in the social networking and tracking industry is very essential for any aspiring investor in this industry. Being one of the recent industries it is marked by stiff competition from the providers of similar Continue reading...

Technology has been in use for many years past, but its initial application was in technical and scientific fields. However, the business culture has so far changed everything. With investors seeking for means to increase their sales and marketing objectives, technology has emerged as one of the most effective tools for business growth. E-Business is the integration of internet with management in order to increase productivity, sell brand name, increase sales or perform any other business oriented task. Its adaptability and ease of application has Continue reading...

1. “A firm would prefer to be a monopoly, rather than be involved in a perfectly competitive market.” Discuss.
Every student attending economics class knows that perfect competition is ideal for any market, while monopoly is the worst possible situation due to a number of reasons. But at the same time, it is a well-known fact that since ancient times firms have strived to gain the status of monopoly. Why is it so? The matter lies in people’s nature – monopoly offers to a firm great power and control over market and requires practically no effort to get considerable Continue reading...

Introduction

Over the years the growth and development of the internet has brought many opportunities for businesses and individuals to gather personal information about other users and to direct their advertising at these people. However, the means by which these things are done give rise to many ethical issues. For one thing, there is the question of whether an individual’s browser history is his or her private property, or is it something which others should be allowed to share? Another issue is at what point are companies being simply unethical? At what point are they breaking Continue reading...

The case provides some background information about Monsanto which is the world’s largest seed company with annual sales of $11.7 billion. The case tackles the general environment of the company which includes the technological, global, and political legal dimensions.  The task environment, comprising of the customers and customers is also addressed as well as the means the company is using to balance the needs of the stakeholders and the environment. The company faces big challenges in developing and introducing GM seeds; these concerns center on the potential harmful effects of the GM seeds on the environment and the health concern of consumers. However these are disputed by research studies, thus reinforcing the case for their adoption. Next, the case deals with ethical issues, which include bribery claims in Indonesia and patent rights violation by farmers. Finally, it focuses on the future of Monsanto. The company has a bright potential to thrive as it is still focused on technological innovations. Continue reading...

Oracle and Microsoft are world leading enterprises that deal with the development, manufacture, market, supply software to consumers in different countries with an aim of enhancing their standard of living with ease of operation. Since they are international companies, they are facing similar challenges at the same time they are competing for the same market coverage. Based on this ideology, the two software companies have strengths and weaknesses that are affecting its way of operation and achievement of the organization mission and vision. These challenges are both intra-challenges and inter-challenges that are posing threat to the operation of the Continue reading...