Segmentation Reports Samples For Students

Marketing Management

18.12.2014

Introduction

The launch of modern hypermarkets and superstores is re-shaping and reviving the retail sector in UAE. The country’s grocery market closed at approximately 9.5 billion U.S. dollars in 2012 with more than 9,000 grocery outlets. Huge opportunity is seen by modern grocery outlets in Dubai due to favorable government regulations. Currently 943 stores are categorized as modern grocery stores but this number will increase enormously as the distinctive demographic makeup of the country with a large number of immigrants and expatriates attract many international and global chains
Keeping the increasing investment and government focus on the ...

Burberry’s Segmentation, Targeting, and Positioning

Burberry begun by offering gabardines to officers in war periods, as the organization advanced, they widened the target market as well as segmentation to include high-income men and women. As times alter, the market of luxury has grown and developed. Burberry currently has many competitors than before. Nonetheless, the target market of Burberry’s product is wealthy consumers (Rosenau & Wilson 2014). Burberry employed multi-segment targeting as they target various people or customers; for instance, trench coat. Men may be spotted wearing some and so are ladies. It is a popular staple within the English communities.
People of high-end firms ...

Activity 1

Define marketing
Marketing is defined as the process of passing information to the customers regarding the value of goods and services with the goal of influencing behavior of the buyer. The process of marketing involves the coordination of elements of the 4P’s of marketing.
The basis of marketing tries to work out the customer needs as well as deal with their satisfaction. It cannot be compared to selling since it’s concerned with the existing values in the entire process. It can be said that, marketing does not emphasize on exchange of products with money. It ...

Business analysis

The performance of any business is duly analyzed by its nature and features. Ideally, there is the business is analyzed internally and externally. That is; this report has been analyzed in terms of the internal features and external environment of the business.

Vision and mission

First, the vision and mission of the business has not been clearly stated. Ideally, the mission of the business does not outline the major focus of sustaining the market and equitable performance. Because the mission does not have a hold of these issues, and then the company’s workers do not have an incentive to work cohesively. Failure ...

Introduction

Starbuck was established in 191 with the first store opening in Pike Place Market in Seattle, Washington by three partners Jerry Baldwin, Zev Siegal and Gordon Bowker. The main focus of the trio was to sell coffee beans and equipment. During the first year of their operations they purchased coffee beans from retailers. They started buying coffee beans directly from the farmers the subsequent years. Howard Schultz joined the company in 1983 and proposed that the company should also sell espresso drinks in addition to coffee beans. This ideas was not accepted by the other partners because it could ...

Analysis of an Advert

There are two principal categories of market segmentation: consumer based segmentation and consumption-specific segmentation. In consumer based segmentation, the consumers are grouped on the criteria of characteristics of the consumers. In consumption bases, the segmentation criterion is based on the consumer’s interaction with the product or potential interaction with the product. Within each category, segmentation may be further carried according to existing facts or according to abstraction, (Charles, 2008).
For consumer based segmentation, facts include elements such as age, age cohorts, gender, marital status, family life cycle, income occupation among others. For consumption-specific segmentation, facts include user ...

Marketing concepts are approaches that are used by companies to market their products, satisfy consumer expectations and increase profits. Consumer expectations and preferences are the biggest influences of the choice of a marketing concept. In the process of satisfying customer needs, the company achieves its objective of making profits or increasing its market share. There are many concepts of marketing such as market segmentation, product cycle and customer satisfaction. These concepts are used in various industries because of their flexibility and effectiveness. Market segmentation aims at dividing the market into groups that have homogeneous needs. Product cycle model is designed ...

Services Marketing

Positioning is the description of company’s offering and appearance to reside in a unique place in the thoughts of the individuals around the market environment. A certain product or a service of a given company is positioned in the way customers will perceive them as the best of all related products. It is, therefore, the final step after segmentation, and targeting of the marketing process. The term positioning is highly related to perception of how customers identify the products or services of certain companies. Positioning can create or disrupt the product or a service.
A product or a service that has been ...

Part 1 Introduction 5

1.1 Overview of BMW Brand 5
1.2 Overview of Kit Kat Brand 6

Part 2 Comparison of the Marketing Strategies of the Two Brands 16

2.1 BMW Brand Marketing Strategy 16
2.2 Kit Kat Brand Marketing Strategy 19

Part 3 Conclusion 26

Part 4 Bibliography 27
Part 1: Introduction
Market segmentation is defined, as the approach to businesses in which the market is divided along the basis of common characteristics and features . The market being people, it means that members of a given market segment exhibit similar kinds of needs. People have different needs and have preferential approaches to meet those needs . According to the Porter’s model, an effective market segmentation strategy can be ...

Marketing Management

Executive Summary
The battle between gadget suppliers has now moved in the living room, for capturing the viewers on providing a new television experience, through customized products that integrate customized cable TV, online chat, playing video games, using computer, and other smartphone related applications, etc. This trend, initiated by Apple Inc. has rapidly evolve, with many other strong competitors entering this market, challenging Apple to continue to innovate, while also adjusting its segmentation, positioning, targeted population and its marketing mix to gain more market share and continue to dominate this market domain.
Vodafone entered the telecom market quite recently ...

Executive Summary

Introduction
Company Background
The Mr. Bean Group Limited is a Singaporean based food and beverage retailer registered with an intra vires role of production, packaging and distribution of soya bean-based foods, food products, and drinks. The company, founded in 1995, produces soya milk as its major product among other products such as beancurd, grass jelly, soya beans, ice creams and pancakes. It is a subsidiary of the larger Super Bean International Company, and it has a considerably large market share in the South-east Asia. The Group has a sizable number of outlets including 50 outlets in Singapore and an ...

Executive summary

The world of technology has given rise to the most sophisticated gadgets in communication that has made life easier. The ipad is one of the many products that are manufactured by Apple Inc. Ipads are one of the fastest selling communication tools in the Australian market due to its various advantages (Trenholm, 2011, p. 67). Apart from being portable due to its small size, the gadget is also sophisticated; this is a quality that most people are looking for in the market. It is said that by 2016, about half of the people in Australia will have access to the ...

Introduction

The objective of this report is to summarize the key methods, procedures, goals and objectives, and takeaways from a series of individual laboratory experiments conducted throughout the course. Specifically, it is a summary of Exercises 1 on Phylum Porifera (Sponges), 2 on Phylum Cnidaria (Hydras), 3 on Phylum Platyhelminthes (Planarians), 4 on Phylum Annelida (Clamworms and Earthworms), 5 on Phylum Mollusca (Clams), and other exercises on Phylum Arthropoda (Crayfish), Deuterostome (Phylum Echinodermata, Sea Star), among others. Despite their number, the individual laboratory experiments, in fact, have one thing in common. That is their key objective is to be able ...

Marketing Audit and Plan of QANTAS Airline

Organizational view
The airline industry is a fastest growing services industry in the world that is providing air transport services to the traveling passengers and freight. I am very inspired by the industry business, and it provided valuable service to me. I have gathered some information and aware about a leading Australian Airline company, Qantas. The marketing audit is and empirical study of the company that Qantas to understand the global market’s demand and examine the competitors’ market. It also helps the management to investigate the current marketing aspects and set future strategies. I am familiar with the ...

Beats Audio Consumer behavior report

Situational analysis
This paper gives clear explanations of the processes of decision-making, the internal and external factors that influence purchase of headphones and earphones from Beats Audio. Earphones and headphones are the main products of Beats audio and the managing director needs to know everything about the company from the influence to target market. (Loudon, 2008)

Earphones main use is listening to music and closely related to headphones, which has the same purpose. Prices depend on the material used and the quality since the target groups prefer them in different colors and textures. The main information that the ...

Executive Summary

Nutella’s has been very successful in the UK market with the brand becoming a leader in sweet spread market with a share of 36 percent. The success of the brand in this market could be attributed to the company’s long experience in the UK. However, the brand’s future in this market is threatened by the perception that Nutella has saturated fats and sugar. Hence, it is important for Ferrero to investigate this problem and come up with a communication strategy that will change the image of the brand in the eyes of the current and potential ...

Abstract

The report addresses Suntory Holdings Company Ltd an alcoholic and soft drink giant based in Japan. The insights provided will help the company extend the market through the introduction of new product and targeting new consumers. The report starts by briefly describing the history of the firm, what the corporation sells and the businesses luxury brand. Also, the study has identified various markets served by the company such as Brazil, India, Germany, and Africa among others. Moreover, the research has identified and justified one option having the highest potential for growth by employing Ansoff’s Matrix concept. The paper ...

Market Research Plan

Executive Summary
The following market research plan creates the basis for the new innovative drinks and exploration of new markets as well as improving the already existing drinks and markets for the drinks. This research analyses the plan to be followed in ensuring that the mission of Coca Cola Company is accomplished. It will define the marketing problem to be investigated during the actually data collection period. It will state the objective of the market research and form a rationale for research design and the design itself. The research plan will explain the data collection methods to be used ...

Executive Summary

The motive for starting this kind of business is based on the fact that many people in the recent times are facing health problems resulting from body unfitness. These health problems include obesity and problems associated with being overweight. The objective of the business is to provide advice and instruction from professional trainers regarding proper exercises and healthy living. The market for the company is segmented in terms of demography. The demography segmentation consists of gender, income, age, language and social classes. The business will offer services that are categorized either as being private or public. The services that ...

Launch of New Portable Audio Player by Nakamichi Corporation

Many reports suggest that portable audio players were mostly replaced by smart phones especially by iPhone. These smart phones can play both audio and video files, however the fact is that these smart phones won’t be able to replace the portable audio players completely due to the expensive nature of smart phones and the low battery capacity to support sustained audio playing. There are many studies which also indicate that consumers in today’s market prefer to buy portable audio players rather than these smart phones (Gilbert, 2001, pp330-341). In a survey carried out on 2,408 respondents, 52% ...

Table of Contents

Introduction and Executive Summary

3

Spa Services

4

Past Personal Experience at Mandarin Oriental Spa

4

Target Market for Mandarin Oriental Spa’s Spa Services

5

Survey

7

Critical Examination: 4 of the 7Ps of Marketing

10

Recommendations

11

Introduction and Executive Summary

At some point in our lives, we should have used at least one service product to satisfy our needs or to do something that we aren’t capable of doing without that particular service product. One of the most common issues being tackled in the service industry is people’s perception about services. Many argue that a service isn’t really considered a product but we are going to prove to you the truth behind this issue. Today, many economic identities are already using the SAAP or the Service as a ...

Buyer & Consumer Behavior

Measuring & Interpreting Brand Performance
Buyer & Consumer Behavior

Executive Summary
Kit Kat is one of the most known chocolate products in the world and its red pack is well recognized among others. It was first introduced in 1935 and still is one of the favorite brands among public. In the beginning it was owned by a Rowntree, UK based confectionary company and today it is owned by Nestle. In the following report will be discussed and analyzed brand performance. Report is broken into three parts. In the beginning, we will analyze Brand performance comparing measurement variables to ...

Executive Summary

Luxury Swap is an innovative web-based product exchange service. Modeled on e-bay's exchange program, Luxury Swap introduces an unparalleled service in KSA, first, and hopes to expand into GCC, East Europe, North America and world at large. The service connects upper class / sellers, who have unneeded luxury products, and middle class/ buyers, who, although having rising disposable income, cannot afford to purchase luxury products at retail prices.
This report is made up of five sections: (1) Service Information, (2). PEST Analysis & SWOT Analysis, (3) Strategic Marketing Objectives, (4) Market Segmentation & Positioning and (5) Four Ps Strategies and (6) ...

Victoria and Albert Museum: Marketing

Introduction
The Victoria and Albert Museum (V&A) is located in London, England and is one of the largest museums of art and design in the world. The museum was founded in 1852 following the huge success of the Great Exhibition of 1851. The museum was founded as the Museum of Manufacturers, reflecting its original purpose of appealing to the working class in order to help educate them. In addition, the museum was meant to help inspire British manufacturers and developers. The museum was renamed the Victoria and Albert Museum in 1899, after Queen Victoria laid the foundation stone of ...

Part. 1 Concept introduction and analysis

Introduction
This report presents a proposal for a restaurant establishment in Clarke Quay in Singapore. The report provides an overview of the proposed location and the market trends identifying the suitability of the proposed concept. To achieve that, the proposal involves analysis of the target market and the financial prospects of the business deciding on whether the model is viable.

Restaurant concept

Generic strategy
The restaurant will have a premium pricing given the target customers it will be serving in Clarke Quay. The customers are mainly professionals and visitors with substantial income to afford the premium price for the food items ...

1.0 Introduction
The project report encompasses the analysis of marketing decisions in a smartphone marketing company as well as product mix utilizing the simulation game. Firstly, it will give brief background information on the online marketing tool, Simbrand, and the marketing company, Team Grey. After that, it will outline the methodologies used in the report. Subsequently, the study will analyze the market by evaluating its environment, segmentation and the targeting strategy. Afterwards, the study will embark on a comprehensive analysis of six rounds over which the company collected market and products data and eventually produced relevant reports. In the ...

Commercial Metals Company (CMC) is a corporation that deals in metals. The corporation has expanded to other business ventures such as the hotel industry and in software design. CMC has recently predicted changes in the economy. Change in the economy reveals itself through interest rates, unemployment rates as well as retail trends. Various interest theories have been developed and are known to produce certain yield curves which also determine the term structure of various interest rates, which are then used to make certain predictions into the future of a company by financial analysts. This paper will discuss and compare ...

Executive Summary

Marketing concepts represent valuable resources that can support marketers in designing marketing strategies for their products. The case of Ted Baker retailer in Leeds indicates how marketing strategies, such as marketing mix, segmentation or differentiation can impact the performance of its product, Ted Baker Bowicon Large Bag.
This reports analyses the marketing mix used for Ted Baker Bowicon Large Bag, with the purpose of identifying if the utilized blend of product, price, placement and promotion is suited for the examined product. Based on the identified marketing mix, the report further discusses the targeted segments and their compatibility with the ...

Executive Summary ----------------------------------------------------------------------3

Background --------------------------------------------------------------------------------4
Introduction --------------------------------------------------------------------------------4

SWOT ------------------------------------------------------------------------------------5
PESTEL ---------------------------------------------------------------------------------5-7
SPICC ------------------------------------------------------------------------------------7-8
Consumer Analysis-------------------------------------------------------------------------8
Market Segmentation --------------------------------------------------------------------8
Target Market -----------------------------------------------------------------------------9
Competitor Analysis & Positioning ----------------------------------------------------9
Marketing Mix-----------------------------------------------------------------------------9
Product -----------------------------------------------------------------------------------9
Price -------------------------------------------------------------------------------------10
Place -------------------------------------------------------------------------------------10
Promotion -------------------------------------------------------------------------------10
People -----------------------------------------------------------------------------------10
Process ----------------------------------------------------------------------------------10
Physical Ambience --------------------------------------------------------------------11
Conclusion -------------------------------------------------------------------------------11

References -------------------------------------------------------------------------------12

Executive Summary
Chanel as a leading fashion brand has been able to keep up with the times and trends in an excellent manner. The brand equity and recognition of Chanel is excellent in the luxury brand market. However, a set of guidelines are ...

Abstract

The Australian cruise sector has witnessed significant growth in the last couple of years, relative to the wider tourism sector, mainly measured by total visitor nights. Statistics from the Australian department of tourism indicates that the tourism industry figures have been on the decline because of an unfavorable exchange difference. This paper explores the market for cruise sector players, and makes a critical analysis of various issues affecting the cruise sector, as well as the market segmentation and positioning of the various players in this industry.

Introduction

The cruise liner market in Australia for the year 2013 will be composed mainly ...

Introduction

Strategic management involves the plan that is employed by the firms as the form of the vision for the enterprises so as to move forward with the clear plan so as to keep in mind. The changes in the external environmental factors that tend to have an impact on the way the businesses tend to operate as well as adapt, the business strategy tends to highlight the ability as well as the drive success over the competitors in the entire market (Bizmove.com, 2017). The aim of the strategic planning involves enabling the firm to achieve a sustainable edge over ...

NIVEAManagement

MANAGEMENT
Executive Summary
NIVEA is the initial label and most significant line of Beiersdorf, a derma care organization that was started in Germany. Beiersdorf’s common aim is to become the leading care label in the product categories and market. The agency plans to attain such goals by utilizing NIVEA as a star line strategically. NIVEA's communication purpose is to reinforce its brand as the leading derma care line and to update its brand image (Keller, 2008, p. 6). Lately, the organization has declared Blue agenda the label compass, which concentrates on reinforcing the NIVEA line. Nevertheless, the firm ...

Video and Computer Games Industry

Organizations rely on environmental scanning to carefully monitor their internal and external environments with the aim of detecting opportunities and threats that may have a bearing on their current and future plans. Changes in technology have contributed to increased dynamics in the video and computer games industry, and companies have been forced to transform and adapt to stay competitive. Enterprises focusing on the retailing of DVD/CD/Computer games have been affected by the advent of competition especially from companies utilizing digital platforms to provide video and computer games to their clients (Grüsser et al., 291). There has been the ...

INDIVIDUAL REPORT ON ENVIRONMENTAL ANALYSIS OF A BRAND

Individual Report on Environmental Analysis of a Brand
Introduction
Hamleys has been in existence for over two centuries, and the company prides itself on the fact that it has stood the test of time. The future of Hamleys looks bright only if the company addresses the business analysis aspect. Business analysis is a valuable tool in assessing any given business type. The results obtained at the end of a given analysis are useful in determining a lot of information that are necessary for the business. Some of the emerging topics addressed by business analysis with regards to the outcome ...

Introduction - An Overview of the Sector

Contemporary business environment and the retail sector specifically have changed dramatically over the past decades. These changes are driven by a number of micro and macro factors, such as the impact of stakeholder attitude, competitive environment, geographic and political influences and other elements of external environment It is evident that consumers preferences and expectations evolve, based on the changes in their lifestyle, globalization and access to technology. The retail market is highly oligopolistic and it will be explained further in this report. This profile of the industry places several pressures, which are not as significant in other sectors, where ...

Video and Computer Games Industry

Organizations rely on environmental scanning to carefully monitor their internal and external environments with the aim of detecting opportunities and threats that may have a bearing on their current and future plans. Changes in technology have contributed to increased dynamics in the video and computer games industry, and companies have been forced to transform and adapt so as to stay competitive. Enterprises focusing on the retailing of DVD/CD/Computer games have been affected by the advent of competition especially from companies utilizing digital platforms to provide video and computer games to their clients (Grüsser et al., 291). There has ...

Introduction

The report is prepared to present a strategic marketing plan for Muscat Festival for the year 2017 to 2019. It includes short-term planning that needs to be implemented for ensuring the growth in this yearly event. The marketing strategies are addressed in this plan to identify what needs to be done this year for increasing the number of visitors. The management intends to plan something different in the next two years that will increase the number of visitors and people of Muscat will be able to enjoy more activities and fun in their city.
The changes are necessary to ...

Industry Analysis-Tesla Motors Company

Industry Analysis-Tesla Motors Company

Overview

The automobile industry is a very cyclical business. It is closely tied to the economical prices and cycles as well as other key macro factors. In comparison to the traditional segment, the alternative fuel segment has benefited heavily from the increasing prices of oil (Hoffmann & Coste-Manière, 2012). They are highly dependent on the technological or the political environment regarding supporting different government innovations and initiatives that can drive the prices of vehicles down. After almost a century of fueling vehicles using diesel and gasoline, the automobile industry is in a sharp transition towards obtaining ...

Individual Report – Marketing for a New Product.

The service “Share&Go” is an innovative solution that is offered by the taxi service company. It uses the existing fleet of the company as well as its drivers to provide a new car sharing service to its customers. Customers can access the service through a mobile application or directly through the website. The idea behind is to give people an opportunity to split the payment for taxi rides between several people, even if those people are not travelling as one group. Customers can request a taxi by indicating the pick-up point and the final destination, as well as the possible tolerance time. ...

MARKETING PLAN FOR NEO DEODORANTS

INTRODUCTION
In UK the cosmetics industry is highly developed and the annual growth of the industry is estimated at approximately 0.6% (King, 2013). The value of the industry for the year 2013-14 is estimated at about £2.25 billion (King, 2013). The industry valuation of the growth rate is estimated at £2.32 billion by the year 2018-19 (King, 2013). Unilever can be considered as the biggest competitor as its products have an acquisition of 65% of the industry in UK and 40% hold in the global markets (De Angelis, 2013). The new products in the industry are based on ...

Lessons from Personal Experiment

Executive Summary3
1.0 Introduction..4
2.0 Background..5
3.0 Methods6
4.0 Results, Analysis and Discussion.7
5.0 Conclusions..8
6.0 Recommendations8

References10

Executive Summary
The report reviews a test scenario of two Japanese inventory control system models in preparation for launch of a restaurant business venture. The Toyota Production System (TPS) and Just-In-Time (JIT) approaches to Business Process Implementation (BPI) planning of the small-medium enterprise (SME) in New Zealand is analysed in feasibility testing scenario of the two models: The Kitchen Inventory Study.
- Introduction
The report reviews a test scenario of two Japanese inventory control system models ...

Facilitator:

Amidst intense competition, the goals of the Los Angeles Tribune stand out as the keys that the newspaper vendor should account for in order to control the market. When setting goals for the entity, quality strategies must be observed, which means the firm must set SMART goals. Particularly, before designing the goal-setting framework, the firm should consider the fact that the goals set must be specific, measurable, attainable, and reasonable and time bound due to the nature of competition in the American market (Efroymson, Jager, Dale, & Westervelt, 2009). The goal-setting framework encompasses various sections that constitute the aggregate framework. ...

Executive Summary

China is recognized as the fastest growing countries in trade. There are various products that are sold in China and the market has been declared favorable to many due to its high demand brought about by the high population. Lipton tea is a product of Unilever Company which was recently launched in China and its market has been tremendously increasing for the past few years. Unilever caters in three types which include personal care, food brands and home care brands. Personal care brands include Lotions, creams and soaps, Food Brands include Lipton and Blue band while home care brands include ...

INTRODUCTION

Strategic management is an area concerned with the main and upcoming initiatives that managers are required to do on behalf of business owners. This area involves proper usage of resources within an organization so as to make a firm as effective as possible in relation to its external environment. Strategic management calls upon a manager to outline their organization’s objectives, mission and vision. In this area of management, managers are also required to develop plans and policies so as to achieve the organization’s objectives (Gronroos, 1998, p. 3). It is interesting to note that studies done recently show that ...

Introduction.3

Analysis3
Current Market Features..3
Marketing Summary..3

Competitive Advantage.3

Segmentation, Targeting & Positioning...4

Branding5

Potential Impact on Consumer Behavior..6

Growth Opportunities.7

Conclusion..8
References..9
Amazon Review & Strategy
Analysis
Current Market Factors
Amazon is among a number of firms that emerged quickly during the 1990’s or 2000’s. Among the others that have done the same would include Google, Twitter and Facebook. Twenty years ago, Amazon and these other firms were in their infancy or did not exist. The veritable explosion of social media, mobile computing and internet technology in general has served as a vehicle to help those firms progress from their nascent stages to the ...

Introduction

Beaver Tails is a Canadian business specializing in hand made pastries, snacks and sweets. The company is currently operating in four countries namely Canada, USA, Japan and South Korea. The head office of the company is in Montreal, Canada. The business is aspiring to pursue an international business strategy for the growth. The increasing trend of globalization and increased competition has forced the business to consider the expansion into the Europe. Europe is home to the fashion industry with many tourism sites and attractions. The country selected for the expansion is Switzerland. This report addresses the various issues related ...

Executive Summary

The prevalent positioning has diverted the brand image of all the Daimler products to be luxurious in use and niche in pricing, in spite of the corporate brand aiming at building an image based on product quality, safety features, and services. In case of Daimler, the management of the corporate brand, the eventual positioning of the corporate identity (through integrated marketing communications), and the strategic association between the brand portfolio and corporate brand is managed under the Daimler’s brand architecture framework (Keller, 2009, p.251). The latest target for focusing the product and corporate branding for Mercedes comes in ...

Business Strategy for Marriott Inc.

Business Strategy for Marriott Inc.

Introduction

Marriott Inc. is the world’s leading American based lodging company. Its head office is located in the Maryland Unites States. Marriott Inc. operates in more than 87 countries/territories, where it owns more than 4400 properties. Geographically, most of the Marriott hotels are located in the United States; around 13% of the properties are based internationally, i.e., UK, Middle East, Ireland, Asia, Africa, Continental Europe and Australia. The company manages its diversified brands like Ritz-Carlton, Delta Hotels, and Gaylord Hotels, etc. The company is founded by Alice Marriott and J Willard. The Marriott family ...

Introduction

Avian influenza also is known as bird flu and results from viruses acclimatized to some birds. People may be infected with avian influenza when they get into contact with the infected birds or infected fluids from the birds (Capua and Dennis 10). In this report, the discussion is about the evolution of avian influenza, characteristics of the virus, epidemiology of the virus, as well as the mode of transmission. Moreover, the paper talks about the gene expression of the virus, infection of the human by the virus, evolution of avian influenza's vaccines, and criticisms surrounding evolution of the virus.

Overall features of the avian flu virus

...

Abstract

The Malaysian fast food market is easily one of the most competitive in Asia, but one that also holds immense promise. KFC Holdings Bhd understands this more than many other companies in this market, in part because of its long experience and dominant position that it holds. To further exploit this potential, KFC Holdings will seek to introduce a range of value menus, which will appeal to the low-income population in the country. Since the company also has limited operations in India and Brunei, which have a sizeable number of low-income consumers, the value menus are an effective strategy ...

Executive Summary

This is a sales promotion report focusing on the L’Oreal and Bourjois brands to determine the effectiveness of selected sales promotion methods. It begins with the analysis of the cosmetics market within which the companies operate to shed light on the background of the companies’ operations. An analysis of the target markets, segmentation, and positioning will help in indicating the effectiveness of adopted promotion strategies in attaining set promotion strategies. The paper will also assess the promotion strategies adopted by both companies and offer a comparison. This will highlight the major differences in marketing approaches of the companies ...

Problem Statement: Westmount’s business model lands in peril because of intense local competition, varying demographical trends, and an obsolete costing model which lacks on analyzing the medical services availed by individual patients. Roswel is presented with a challenge to reform the costing system to include individual care factors and gain a 15% net profit margin.
SWOT: Strengths: - Current revenues are $2.5 million with 2.3% profit margin at $57,446. They have higher occupancy rate, loyal client base, and relatively profitable business operations.
Weakness: Inadequacy of working capital may cause insufficient funds to meet futuristic needs of patient ...

Article Summary: Segmentation, Targeting, Positioning

China has emerged as a considerable force in world economic set up as it is leading efforts to create new world order (Golub, 2016). In this regard, China has pursued an extensive geographical segmentation strategy where it has sought to dislodge existing market leaders such as Japan and the US, that is, China is “rewriting the rules”. It objective is to win more markets in East Asia, Africa, South America and South Asian trade routes. It has created an “East Asia-centric South-South trading system” which it has invoked to create new regional as well as transcontinental linkages.

Targeting

China targets ...

Executive Summary

This report develops a marketing plan for Pure Gym. It identifies that the gym must focus on public awareness creation, brand awareness and the sale of specific gym services and products. The focus is on the promotion of weight loss services and this should be done through the creation and institution of a strong customer relationship management system based on a landing page which can be used to collect data from consumers and promote communication through the different media and online channels.

Introduction

Pure Gym Limited is a chain of no-frills clubs which operates in the UK. The headquarters is ...

International Marketing Plan of Burts Potato Chips

Executive Summary
The globalization has changed the face of the international business, and the companies are now expanding their operations to more than one country so that they can tap untapped segments to increase profitability. Some of the benefits of the international expansion into emerging economies are a large base of potential customers, decreased costs and economies of scale due to large operational capacities. Burts Chips is also planning to achieve these benefits of international expansion by expanding the operations to Brazil. This document provides detailed insights into the economy of the Brazil and suggests suitable entry method along ...

Company Profile

Emirates group was introduced on the market in 1985, and since then it has remained competitive and relevant in the market. The company is worth US $12,000 after rebasing, and it has over 40,000 employees (Wilson, 2009, p. 8). The government solely owns the company, though it does not engage or make any dealing for the company. The company flies close to a hundred destinations and has increased its effort of increasing its fleet to meet the rising demands of the market. Emirates has its headquarters in Dubai with subsidiaries spread globally. Due to competition, the company has ...

Introduction

Product quality and customer contentment are very significant concepts that organizations have to abide with in order to remain both relevant and competitive in the market (Davis, 2010). This will in-turn steer their growth. Companies need to understand the consumers’ likes and preferences in order to tailor make products and services which will meet their expectations and hence satisfy their wants. Secondly, product quality is considered to be very important because it leads to higher customer satisfaction, profitability, reduced cost, customer loyalty and retention among others. Further, it’s imperative for the service providers to adhere to quality and ...

The strategy explains the idea of how businesses successfully create competitive advantages in the market place. It reflects that battling with the competitors is not a successful tactic to succeed from competitor. Rather a company can succeed in competition by creating a “blue ocean” in the market place that is still uncontested. According to the Mauborgne and Kim, this strategic policy enhanced the value of a business by increasing the values foe employees and customers. They further explain that the strategy helps in exploring the new potential markets. In this way, a business enjoys a monopoly in the newly discovered market, as there are no ...

Introduction and company background

Formed in 1824 by Peter Degraves, Cascade Brewery stands out as one of the oldest companies located in Australia. The company is specifically located in Hobart, Tasmania. Peter Degraves was an entrepreneur who had moved to Australia as an immigrant following the crises that were facing England during the era. He started Cascade Brewery on his own property but the company later flourished and possession was granted to the Foster's Group that currently runs it. Remarkably, the company majors in production of apple cider, homebrew, beers, as well as non-alcoholic beverages such as blackcurrant syrup, apple juice, and carbonated ...

Introduction

Marketing is a key function of a business operations meant to enhance performance in terms of acquiring and retaining customers. The functions have several aspects and concepts with different businesses focusing on aspect which are key to their operations in terms of market orientation. In addition, there are several factors that affect a business marketing operations. In that respect, this analysis seeks to analyze the marketing concept and orientation in reference to Tesco business by analyzing its marketing process, target marketing, factors affecting its marketing as well as discussing how it can benefit from customer retention, satisfaction and relationship marketing.

Analysis

- Marketing ...