Advertising Research Proposals Samples For Students

ABSTRACT

The fundamental goal of the research is to determine the advertising effectiveness and human behavior in the car industry. The study will aim sampling techniques that will provide a solution that can be used for car manufacturing domain. This will help to determine the future sales for instance I will be able to find the number of cars to be manufactured by a car manufacturing company. In conclusion Human behaviors and the level of effectiveness in the advertising of car industries have a great significance in development of the said sector. In order to register positive results, advertising of how effective the ...

23-October-2013

Media Policy Analysis
Introduction
BBC (British Broadcasting Corporation) is one of the leading national media groups in the United Kingdom and it operates under the Royal Charter. BBC was considered to be the most watched news channel in the country until 2005. Later on, ITV Plc became fully operational and grabbed a major place in media industry and stock exchange of the country. BBC is considered as one of the largest media groups in the world and it offers a wide range of services and channels for its both domestic and international viewers.

Analysis of Group

BBC published a new strategy for its ...

Mathematics

Regina M. Benjamin, M.D., M.B.A. Surgeon General
Authors: Regina M. Benjamin, M.D., M.B.A. Surgeon General

Research Questions:

I will ask the following questions during my research
1. What significance do the media and public advertising of tobacco have on youth?
2. What is the percentage of cancer cases attributed to the use of tobacco in young people?
3. What is the life expectancy of tobacco smokers?
4. What countermeasures can be taken to reduce the use of tobacco among the youth?
Research (Experimental) Design: The independent variable in this research is youth tobacco use. The ...

Abstract

Television is a strong media form that can have significant influence to the minds of the minors. Behavioral and psychological effects of television have been documented in research studies, but what is most significant is how literature reviews demonstrated the impact of television shows in the communication of minors and their mindsets. Television, in its various media forms, has the ability to influence behavior and may result in persuasive effects in the use of words and other forms of communication in order to attract its viewers, especially the minors. As the young audience is exposed to television in its ...

Introduction

In the current digital era, advertisement has become an essential social event. Current advertisements illuminate a significant change in beliefs, values, and most important behaviors and people’s buying patterns (Usman et al 124). Advertising directly and indirectly influences people’s lifestyles. A host of consumer research studies have shown that individual differences among advertisement audiences triggers variations in the manner in which those audiences respond to advertisement appeals (Moore et al 154). Following this revelation, advertisers are in constant search for greater communication effectiveness, but as this revolution is taking place, it is necessary to be cautious during the ...

Research statement

Communication in marketing involves activities that are employed by the organization to reach the customers. These activities may include promotion, advertising, exhibition, public relation and use of various media. Communication is crucial for every organization because of the increased competition in the market. This research seeks to find out whether communication increases brand royalty among customers. The research will also measure the role of communication in creating brand loyalty. This will touch on various types of communication in marketing and their efficiency in enhancing brand loyalty. The research also studies the satisfaction of customers as way of creating brand ...

The eating disorders have been considered to be very complex condition that is necessitated by a variety of factors. These factors may be biological, psychological, behavioral, interpersonal, social and emotional. It has not been established as to exactly what motivates this physical and emotionally damaging condition. This essay will seek to integrate psychological and marketing literature that is associated with eating disorders. There is strong evidence linking the use of models during advertising and the cases of eating disorders among young girls (Hesse-Biber, Leavy, Quinn, & Zoino, 2006).
It has been a widely held that eating disorders are as a result of psychiatric ...

Abstract

On an annual basis, children are known to spend more of their time on television watching than any other activity. In fact, television viewing can be considered as a hobby of most children. The entertainment programs presented on television attract the attention of most children causes addiction to them. The question that one may ask is, “Does television watching have any health concern?” A positive relationship is believed to exist between television watching and rates of obesity. Although it is still not clear the reasons behind it, studies have shown that the two are directly related. The proposed study, therefore, ...

“Student’s Name”

“Institution Affiliation”
“Instructor’s Name”
“Date”
Abstract
Libratone intends to expand into Brazil introducing its two unique Zipp Speakers that use new technology. Because market entry is not an easy thing, it becomes necessary to investigate economic conditions that favor and challenge entry decision. Further, once economic conditions are determined, a marketing approach to facilitate entry and penetration is required. In this study, market conditions in relations to economic environment of Brazil are investigated. The study establishes that Brazil presents favorable macro-economic factors such as high growth economy and stubborn inflation that guarantee sustainability and profitability of the company. ...

Introduction

Social media or social networking tools often come in the form of internet platforms because firstly, they are based on the internet and secondly, such platforms enable users and members to communicate to other users through virtual means. One of the biggest and perhaps the most popular social media platform today is Facebook. Social media may also be defined as the act of remotely interacting with people by doing activities such as creating contents, sharing contents, and or basically exchanging any form of ideas and information in a practically virtual community of friends and other people . According to social media ...

- CHAPTER ONE
1.1 INTRODUCTION
Product placement is advertisement done through various forms of media. At times, it appears as straight forward where consumers see the product, its price and its use. The practice has been commonly been used in movies. It is currently easy to pinpoint product placement in various movies. This paper seeks to explain how product placement has been developing overtime, how it has been used in various movies and its benefits. It shall also seek to ascertain whether product placement and response from customers is affected by movie genre.
1.1.2 Background
...

Marketing communications are a process of management through which a company or brand engages with various market audiences such as potential customers. Primarily, it involves understanding the communications environment of the audience, developing and presenting brand related messages to the identified audience groups. Marketing communications also entails evaluating and acting upon the responses gathered from the targeted audiences. For Kitson fashion brand, being able to convey messages that are of significant value means that Kitson fashion will be able to gather valuable attitudinal and behavioural responses from the target audiences. Marketing communications for the fashion brand will primarily focus on demand ...

Evolution of Mobile Phones and their Impact on Society

Introduction
Right from the time when mobile phones were introduced in Tokyo in 1979, they had a tremendous impact on the way people lived. The spread of mobile phones had made the lives of people easy by making it easier to pass information from one part of the globe to another. Another important beneficiary of the evolution of mobile phones is the business sector. Businesses could easily stay in touch with their clients and partners. If the growth of mobile phones enabled people communicate with other easily, their emergence into smart phones further simplified the life of people. With ...

Literature Review

Summary
The literature review covers the challenge faced by McDonalds in the increasing opposition to marketing its products to children and having an image for producing unhealthy foods. The research objective is to find solutions for the company to implement so that it can change this perception about the company and reduce opposition to its business practices.

Summary 1

Section 1: Summary of Business Problem and Research Objectives 2
Section 2: Literature Search and Review 2
Analysis of the Literature Review 5
Section 3: Research Objectives and Methodology 6

Research 7

References 7

Section 1: Summary of Business Problem ...

Abstract:

Since the advent of globalization in the last two decades, market oriented companies has intensified competition to pursue internalization strategy for their supply management, human resources, and product policy. Because of the cutthroat competition at the global stage, aspiring companies must make decisions where their companies can attain competitive advantage over other corporations in the country that they want to explore. Several factors determine the choice of location. First, the company must have an edge over its rivals in terms of technology, distribution system, market base, and efficiency. Companies must have efficient organization skills and distribution skills to realize ...

Introduction

The ANHEUSER BUSCH Company is known as leading brewing company in U.S. It has a share volume of about 49% in the sales of beer. In the United States, it operates to market twelve brews while in the universe it operates in selling seventeen brands. It mainly focuses on the Budweiser family and bud light family brews.
The ANHEUSER BUSCH Company capitalizes on the marketing mix concepts in ensuring that it reaches a bigger percentage in the target market. The company has therefore included the following objectives of promotion in their plan: The promotion team aims to persuade the target ...

The McDonalds Company or rather stretch of restaurants is a well-known and leading provider of fast food and among other delicacies in the world today. Statistics showing that the California based company has the highest number of employees and makes the most amount of money per day (Ray and Anderson, 56). This company acts as a reference point when it comes to success in business. The company that started in California has open branches worldwide in almost all the continents, and it boasts for the highest number of customers it serves with regard to the fast food business.

Well as anyone ...

Tourism is one of the most fast developing sectors in the world. Many countries that have good beaches have found the need to develop tourism destinations that will assist in marketing their attraction sites. The research below shows the development of New Brighton tourism destination. It offers an introduction to tourism followed by the background information on New Brighton. A review on different researches conducted on the same topic is analyzed in order to come up with the research gaps. Moreover, the proposal gives the recommended method of data collection. Primary data collection method is preferred for this research.

...

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INTRODUCTION

Worldwide Advertising Inc. is a new advertising firm located in Los Angeles and New York. The firm is looking to hire new IT support staff to take over IT management. Prior to that, they need their IT services configured and as such requires a solution which takes into consideration implementation and configuration of core IT services.WAI looks forward to starting with 90 employees distributed in executive departments, accounts and sales, creative media and production, human resource and finance and IT departments. Most of these staff will be located in Los Angeles with at least one person in each of the departments ...

“Advertising and public relations are emotional businesses.” It is not enough that viewers like the ad, they must experience/feel a connection with the message (Jugenheimer et al. p.297 ). In the latest product of Vytar, the ”ultimate basketball shoes for women” the company’s PR team works closely with the Vytar research and development department to effectively market the product using the least cost. In the next six months the promotions team will launch specific activities that are not only cost effective but are expected to persuade more customers to patronize this latest offering from Vytar.

The Product

Vytar’s Basketball shoes for ...

Marketing ethics is defined as the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Ethical practices in marketing of products affect all aspects of the marketing mix. Marketing ethics is a dimension of social responsibility that involves principles and standards that define acceptable conduct in marketing. Marketers should be aware of ethical standards for acceptable conduct from several viewpoints customers, special interest groups, and society at large. Ethical standards should be upheld all times in company, industry, government and customers . Marketing as a whole is an awareness campaign that touches on the ...

Introduction

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Background

There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...

Reciprocity of Marketing & Culture

INTRODUCTION
The growing interdependence of global markets has made a more compelling case for culture as an increasingly significant variable in marketing efforts. For one, products and services produced at a global scale find more diverse platforms, particularly across virtual media. The pace, scale and content of products and/or services are, moreover, making an increasing case for more standardized offerings across different marketing contexts. Typically, consumer behavior metrics – including, most notably, conventional market research and more innovative approaches as data analytics platforms and applications – are adopted in order to identify consumer behaviors and needs. This approach to consumer behavior ...

Strengths

Innovations- with the help of technological advancement the firm plans to incorporate additional features: metro card, route information and the automated ticket vending. The innovations are important to attract more clients.
Technology- it has greatly advanced. This makes it easier to implement innovations and creativity.

Culture- the firm have a concern for the welfare of workers, technologies and processes.

Strategic capabilities- the new model will integrate the  experience of logistics and transportation models which entails training employees for better service provision to achieve long-term success in the transport industry (Walsh, 2013).

Weaknesses

Some of the weaknesses that Google Company faces is having a lot competition. There are quite a number of companies that have ...

Introduction to the play

“And the Soul Shall Dance” is a play depicting the life enjoyed by Japanese immigrant families living in California during the great depression. The pinch of a hard life is explicitly shown in this play, especially given that immigrants did not enjoy any rights to control land. Insight is provided, especially on Asian-American culture, presenting an insightful comparison to Asian and American cultural norms and expectations. The difference between the generations represented in this play is evident, especially with the Japanese-born Americans, and their American-born children. The conflict between the American and Japanese ways of life is represented by ...

Marketing

:
Members of the Group:
Whole Foods Market, Inc. Fights to Get Back on Top of the Organic Industry
Clarksville Natural Grocery and Safer Way Natural Foods joined to form Whole Foods Market® (WFM) on September 20, 1980. (Whole, Timeline, 2014) The total number of staff members between the two stores equaled 19 people. After three decades of growth, mainly through mergers and acquisition, WFM operates 367 stores located throughout North America and the United Kingdom according to its most recent quarterly report (Hem, 2014). WFM is recognized as a global leader in the natural and ...

Relies On an Ethical Corporate Culture

Leading the Corporate Social Responsibility (CSR) of
Value Shared - A Dissertation in Management Proposal
Introduction
- Rationalization of the Objectives of this Academic Investigation
- 20th Century Business Realities
Impetus of this dissertation proposal centres on having a clear understanding that business management challenges in the 21st century having the marketing edge relies on sustainable direction providing the best practices aligned to the ethical corporate culture. This is particularly important in establishing transparency within the CSR of valued shared to all its stakeholders including employees, customers, suppliers, government, and the local community and greater ...

Business Proposal for Victoria’s Secret Stores LLC

12102 Cheroywoods Ct.

Ashland VA, 23005

Lori Greeley - Chief Executive Officer
Victoria’s Secret Stores, LLC
P.O. BOX 16586

Columbus OH, 43216 6586

Dear Ms. Greely,
Victoria’s Secret is one of the most alluring lingerie that exists. You also have an impressive set of people who would love to live their fantasy using your products. There is a slight point of concern on mind that I wish to bring to your attention that the size of the average American’s size has increased in the last few decades. Their dress sizes have increased by 3 sizes which must be a point of concern. ...

Abstract

Headquartered in New York, PepsiCo is one of the largest beverage companies in the world with operations in more than 200 countries. The products of the company include the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands. The company is time and again recognized globally as one of the best brands. The sustainability program of the company is called “Performance with Purpose” which focuses on the environment, employees and the product. The community issue that the company will address is childhood obesity. The company can adopt measures to fight against childhood obesity and indirectly promote its healthy fruit drink, ...

Women in Media

The media is arguably the most powerful and pervasive influence on society’s perception of men and women. The media has a constant presence in the modern society through advertisements, news and programs that have become part of our daily lives. Media messages are ingrained in our consciousness where they influence our perception of many issues including gender roles and expectations. This paper postulates that the media is responsible for propagating unrealistic stereotypes about women. While men are also affected by these stereotypes, it is women who are underrepresented, overly sexualized and portrayed in traditional gender roles that are not ...

One of the fundamental principles of the law of business associations is that a corporation is considered, under the law, to be a person albeit an artificial one. For most of the history of the nation what the idea of a corporation having “personhood” was mainly for use as a means of protecting the liability of the corporation’s owners, namely its investors, from the debts and obligations of the company. Over the last decade, however, corporations have increasingly been found to be or share some of the same rights and privileges as natural, as opposed to legal, person ...

Abstract

The main purpose of this research is the provision of an overview about the child obesity, its causes, physiological and social changes, the existing advancements in childhood obesity, and prevention and intervention s of this problem. Attaining a complete impression about the factors linked with obesity in kids is really significant in developing the highly effective strategies of intervention. Community and family based intrusions have produced positive outcomes in order to reduce the level of BMIs and an improvement of the risk factors of MetS s. Inclusively, in the USA an increased level of obesity interventions and continuous initiatives ...

Research Methods Sp2016

Abstract
The dominance of commercial technological innovation in the context of modern society has resulted in a form of technological dependence for some individuals, causing them to pay less regard to aspects of the physical world. Technological innovation has assumed a noteworthy role in the flow of our daily lives, such as through the methods we employ to maintain interpersonal connections. Numerous individuals are included in a matrix of connections facilitated by technological innovation and an increasingly digitalized culture; however, the vast amount of these affiliations can leave individuals the global community feeling subjectively void. The effects of technological ...

Introduction

The sites for online travelling act as a greater way of booking for trips in exploring mysteries of life (Cornelius). That is they provide everything that is required in flight sectors and lodging ticketing to attraction sites, coupons for meal times with inclusive packages at competitive prices. The travelling agencies are important nowadays since they have limited the number of hours spent in searching for travelling agencies in pamphlets and on mobile phones with different hotels just to find that the best offers are no longer available for booking. Otherwise, one should just punch in their approximate travelling dates ...

Casino industry is considered to be one of the most profitable industries in the world. Its impact on the national economies is crucial. Theoretical studies within this sphere show us that the casino gambling entities provide their governments with quite significant benefits such as high level of taxes paid, infrastructure development by the cost of casinos and increased level of tourists to places where such enterprises are located. But in most publications little attention is paid to the problem of defining the specific impact of casino gambling as a part of hotel enterprises. That is why our main goal ...

Strategic planning is must for any kind of organization because it gives the institution directions and outlines calculable goals. It is a business tool that is functional to guide day-to-day business decisions as well as for evaluating improvement and changing methods when moving ahead .
Google Inc. is an American technology oriented corporation which specializes in Internet-related services and tools. The organization offers online advertising technologies, cloud computing, search and software. Google earns its profits mostly from AdWords which is an online promotion service which puts advertising close to the listing of search results .
“Google’s mission is to organize ...

mmmmm dd, yyyy

Best Value Discipline

The web search engine is already mass market or commodity product. In the internet age, it has become intertwined with the computer and because the world-wide market is now so large and the need for web search has become indispensable, the direct approach to success is simply to create the best possible product. And product leadership is what Google was able to achieve even after five years that the first search engines came about. The wisdom of the crowd has already decided – Google’s algorithm gives the best search results among all search engines (Sullivan, 2013) ...

External Analysis

Google has been managing the responsibility of performing for the benefit of the stakeholders. The stakeholders are including the shareholders, customers, employees, activist groups, government, and media. Each stakeholder has his agenda, owing to it; there is a peculiar relationship with the Google. So external analysis is done to identify the benefits and needs of the stakeholders. The external analysis of the Google is given in the form of Pestle analysis and Porter's five forces analysis (Teece, 2010).

Porter's Five Forces Analysis

It is the framework for the business strategy and industry analysis to develop the relative competitors for the firm.
Potential New ...

Business Proposal

Business Proposal
A1.
In the choice of retail, the company has identified that there exists a vast opportunity in capturing new customers if new products that they prefer are brought into the market. Although the market has a competitive way of obtaining customers, the retail company has designed a marketing strategy to employ in ensuring that the new products sell profitably. Currently, the number of retailers has grown significantly and, hence, the competitive nature of the market. It, therefore, calls for a strategic way of marketing that gives the new products a competitive advantage. In addition, the introduction of ...

•Identifying and explain how the significant outcomes of the project will occur.

- Considering the current situation of dissatisfaction among the employees and decline in customer satisfaction, an effective Board of Governance will be required to be put in place. It will help in over sighting the behavioral and general efficiency of the employees and operations at large, and also assesses customer satisfaction.
- Clear delineation and coordination of roles to be played by both the employees on various levels and the boards will have to be clearly outlined and coordinated. Since the initial roles were ranging from management to administrative levels and it seemed that everybody was involved in ...

A Comparative Study Of Pepsi And Coke

Abstract
This paper is a project proposal on the importance of branding as a marketing technique and as such the impact of branding for changing customer decisions- a comparative study of Pepsi and coca cola. The paper tends to give an insight not only to the scholars and to the managers of companies and other stakeholders.

A Study Of Impact Of Branding For Changing Customer Decisions – A Comparative Study Of Pepsi And Coke

Introduction
The coca cola remains the world's largest company that deals in beverage cutting from manufacture, distribution and marketing of this non-alcoholic beverage and associated syrups globally and one of the United States' most commanding corporations. This company is chiefly known for its flagship ...

Purpose

The objective of this paper is to investigate on the necessity and feasibility of conducting a consumer privacy education program in colleges, universities, or in any other form of educational institution in the form of a complementary module that will be presented to the students as an addition to whatever subjects and topics are outlined in their course syllabus. In this paper, the author will conduct interviews and focus group discussions with a total of five college and or university students who are taking up any of the bachelor’s degree offerings in their respective college and or university.

Present status of the problem

Consumer privacy pertains ...

Introduction

In order to manage and supervise the operations of the entire company effectively, XYZ Company must consolidate the network infrastructure of the two long-distance sites, and build up one effective and secure network. Each site has its own server-controlled network operating on the Microsoft Windows Server technology. The Dallas site runs MS Windows 2012 Server, while the second site runs MS Windows 2008 Server. The fact that both sites are based on Microsoft Windows Server already gives XYZ Company a major advantage because the consolidation will mainly involve configurations based on the same network operating system.
There may be ...

Introduction

Every era, culture, religion, has their own distinct styles in terms of portraying their individual identity. Fashion as a phenomenon is designed for particular set of group which goes on to become a trend and in turn connect people from different culture, religion on one platform.

Problem Definition

In view of the marketing perspective the author will study the ‘Impact of Branding on Fashion Products’ with regards to globalized business environment and the impact of social media on trends.
Fashion is not only about dressing, it more about expressing one’s identity in terms of likes and dislikes and most importantly a status ...

Introduction:

The media is an important source of information. The media has become very influential in modeling people’s lives through different decades. The society today thrives on the media a reliable source where they get informed. The coming of new media has become more influential in the recent days. Social media has become very influential and has been used by everyone across the board for business and recently politicians have turned to the social media as a way of furthering their agenda. Many of the elite groups of politicians have used the media to reach out and organize their supports. Many ...

In a world moving fast forward, social media networks have come to play a significant role in reshaping the marketing strategy as we know it so far. Online marketing is now a fact and comprises an important factor for businesses that are after a “bigger slice of the target market pie” (Tabtrett, 2012). One might say that social media is an umbrella term used for the number of tools and applications that allow the World Wide Web to have social capabilities (Miletsky, 2010, p. 75). Social media has managed to change the way people communicate with one another, all around the world, even ...

Art project

Still life photography of the female nude in provocative backdrops
My art project is aimed at the younger generation and is particularly male although females can also enjoy what I have in mind. I have decided to take some photos of nude women and create a collage of images which are interspersed together with popular advertisements. The artist who inspired me in this sense is Mel Ramos whose portrayals of erotic female nudes against advertising backdrops caused a sensation when they were first portrayed in exhibitions.
The female body should be taken as a holistic experience. The way the sexual ...

Research question: How does social media affect identity in popular culture?

Background: In today’s day and age, social media is the next big thing and this has become intrinsically part of our popular culture in many ways. As argued in Reading the Signs, popular culture can be defined in several ways which include the portrayal of adverts in a given commercial and other similar issues.
However it is social media which is now gaining the upper hand in popular culture and this is reflected in the phenomenal growth and success of sites such as Facebook and Twitter which dominate everything these days. Before popular culture was more centralised in ...

Introduction

It is widely known that most movies made by Hollywood can be watched in almost every corner of the world. How this happened however, is a different question. It is also a known fact that not just American movies circulate around the world, but also its music, its games and many other entertainment outlets is accepted by most cultures around the world. Why this happens, is the main purpose of this study. Is it because the topics of the shows are culturally diverse? Is it because it’s basic in human nature that it can transcend the bounds of culture? If ...

After Verizon Company has decided to venture into Australian market, the company must adopt an appropriate entry mode into the market. The four universal forms of market entry are joint venture, exporting, sole venture, and joint venture. Considering that all these entry modes entails resource commitments, an initially adopted entry mode maybe difficult to change due to the high chances of money and time loss. Entry mode is therefore very crucial and significant in strategic decision. This paper will present recommendations to Verizon Company on how they should enter into the Australian market; this will include how they will ...

Executive Summary

This campaign is aimed at reducing the rate at which accidents are caused by the youth. It has come to the attention of the public and the New Zealand transport agency that most of these accidents have been caused by the youth are while they are under the influence of drugs (NZTA, 2012). This has cost so many lives and in the end the people who end up hurting the most are the parents and friends who are left behind grieving (NZTA, 2012). In this campaign, I intend to use specific strategies that will target the youth. The strategies ...

The Importance of Customer Service

Abstract
With the increasing competition in the business world, organizations ought to discover and implement the best customer services strategies so as to attract more customers. This will help a business to survive in the market and also help I gaining a larger market share. This paper intends to study and give a clear understanding of customer care in 3Mobile business. The paper will expound on how 3Mobile has used customer care services to improve their business and how they have benefitted from this strategy. 3Mobile Shop had also to improve on their customer care services and this paper helps us ...

1.0 Research statement

Blockbuster Inc. vision is to be a market leader in the film and video industry. A host of factors affect the competitive nature of the company in the short and long run. Blockbuster Inc. exists in a highly competitive and volatile environment. Technological dynamism over the past decade has far reaching effects on the performance of Blockbuster Inc. in the industry. For the company to remain in the market and retain its position proper strategies have to be put in place.

1.1 Research purpose

The primary aim of this research study is to analyse the effect of competition on the film industry and how ...