Vision and Mission Analysis
Intercontinental Hotel Group (IHG) is envisioned to being the best company in the hospitality business in the entire world. It plans to achieve this by developing hotels that meet the needs of their guests. The company has specifically stated that the customers’ needs are the core satisfactions that the company wants to align with its long-term goals and objectives. This vision explains the continued success of the company in the hospitality sector.
The established mission statement by IHG demonstrates the importance of maintaining and increasing the shareholders returns. It reveals the importance of maximizing the shareholders wealth. ...