Sociology Case Studies Samples For Students

Social networking sites are increasingly gaining attention for analysis of their marketing opportunities and reach. If a good business strategy is designed to gain a competitive advantage using the company’s core competencies, then in the case of Twitter it is possible to help the organization grow and explore various market opportunities. In case of Twitter, capabilities suit the business strategies under consideration by the company’s management because the firm has been operating in the social networking industry for quite some time and has also been able to prove itself to be a market leader (Kaplan & Haenlein, 2009).
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Simon Sinek developed the Golden Circle Model after researching the activities and philosophies of some of the most successful companies and influential leaders. Sinek discovered a common thread in the way these companies conceptualized, acted and communicated their ideals and products. He realized that there was a stark difference between influential companies and the not-so-successful ones. According to Sinek, most companies believe that clients buy products and service only because of superior quality, fair prices and exquisite designs. This is erroneous thinking, according to Sinek, because influential companies are driven by a different philosophy – the ‘why’ question.
The ‘why’ Continue reading...

Sephora Direct Analysis

Introduction
Sephora was started in France in 1969 as a single perfume shop. By 2010, Sephora had nearly 1000 stores in 23 countries, of which 450 were in the US and Canada. It has a retail presence in 36 states.

Sephora’s Marketing Objectives for 2011:

After looking into the case study of Sephora following marketing objectives can be analyzed for 2011:
- Increasing the product awareness among the targeted and potential customers
- Encouraging customers through attractive means to buy the product.
- The main objective of the company must be to focus on the social media platform and focus on increasing the sales Continue reading...

Jane is the case management coordinator for a large public teaching hospital, and she is responsible for all case management and discharge planning for admitted patients and directs activities through a number of case managers and social workers. Therefore, in order for Jane to assist her case managers better coordinate the work of the different professional, she needs to come up with strategies that favor them this entails use of strategies like the democratic leadership, team work and the strategy of communication. Democratic leadership strategy will ensure that each member is able to contribute to the running of the Continue reading...

Recommendation on approach to follow in the installation of a company real-time vehicle locator

In a medium-sized town from the west, the system of vehicle-locating should rhyme with the geographical size of the town. Some of the factors that are supposed to be considered are the strength of the signal, which will lead to viability of the location process of the vehicles that are installed with the tracking device within the town. Ideally, there are a number of issues that should be identified and solved. In a dense urban centre, there are factors that are essential before determining the strategy to install the system. These include the density and structures of buildings are Continue reading...

- The dilemma involves fidelity to a client who is unable to communicate. Mr. and Mrs. Smith have been married for sixty years. Now in his mid-eighties, Mr. Smith has suffered several strokes that have rendered him semicomatose. Mrs. Smith is legally blind, walking with the aid of a cane. She remains perceptive, however, and makes all of the financial decisions for the couple. She also oversees all of Mr. Smith’s medical decisions. Mr. Smith was recently admitted to the hospital with pneumonia and bedsores, but Mrs. Smith has elected, even in her current state, to take him Continue reading...

The article “What Twitter’s made of” by Paul Ford talks about how Twitter was conceived and how much it has changed the way people communicate throughout the world. The article looks keenly at twitter as a whole analyzing it in detail from tweets to the technology that runs twitter. It tells us how every tweet once made is designed to stand on its own forever. It talks how each tweet made has the identity of its creator as well as the location and the time it was posted. However, as much as twitter has changed our ways of Continue reading...

The Pepsi Ultimate Taste Challenge 2012: Social Enough?

PepsiCo is one of the biggest players of the carbonated and non carbonated soft drink market. This case deals with Pepsi’s market dynamics in the Canadian market. PepsiCo first entered Canada in 1934 by opening its first bottling plant in Montreal. Since then, it had been a long journey for the company as it has more than 10 million loyal customers all across the country. It had employed more than 5000 people all across Canada ,and its primary target was the long term growth of PepsiCo brands that consisted of Pepsi, Diet Pepsi, Pepsi Max,Tropicana,Gatorade,7up, Continue reading...

Introduction

I have chosen to base my arguments on Targa Tasmania, and Australian motorsport competition suctioned by the renowned Confederation of Australia Motor Sports (CAMS). It is important to note that this event has backing from big organizations within the government and as a result is rated as one of the major national events in Tasmania. The event is a major contributor to the growth of the country’s economy and hence must be accorded close observation.

Discussion

Owing to the significance of this event to the government of Tasmania, it is important that some critical measures are taken to ensure Continue reading...

Organization and Knowledge Management

Egocentric viewpoint on social network denotes connections, which every person has with each other. A person’s social capital is distinguished with their direct relationship or connection with others, as well as connections that can be attained via direct ties (Sandefur, Rebecca & Edward 1998). The socio-centric approach posits that the social capital depends on an individual’s relative position in a given network, instead of a person’s direct relationship with individuals within the network. For instance, in an organization with people of software testers and software developers, there are dense of network in every group having multiple connections Continue reading...

Understanding How they Include Consumer Behavior Issues in their

Management and Marketing Mix Operations
Introduction
Trendy, hip and classy; all these three specifically different descriptions of what fashion-bags are all about could describe the very products offered by the Bag Borrow or Steal online company. The organization offers a unique concept for those who want to engage with their business. One is through actually buying the product they offer, another is through the rent program and the last option is to actually resell the bags to another market likely making an alliance with the company through retail agreement. These options are specifically created by the company to extend Continue reading...

Minnesota is a huge tourist attraction city in the United States of America for both the local tourists and the international tourists. The area attracts tourists especially due to its ability to create a good atmosphere for both exploration and interaction among the tourists who visit the city. However, wine tourism is not common among the tourists in the city. Asero & Patti (2009) defines wine tourism as a unique tourism that concentrates on wine and wine-producing territories. Wine tourism is important in the development of tourism in the country because it creates a wine culture through which people communicate Continue reading...

Introduction and Company Background

In 1978, John Mckey and Rene Lawson borrowed $45,000 from their family and friends to start a natural foods store called Saferway in Austin, Texas (Marquis, Beshariv and Thomason, 2011). Two years later, they merged the company with Clarksville Natural Grocery and named the new company as Whole Foods Market in September 1980. This was a very big health food store compared to some of the stores of that time. During 1990s, the company started expanding rapidly by purchasing natural food stores all across America (Marquis, Beshariv and Thomason, 2011). In 2003, the US government certified Whole Foods Continue reading...

- Introduction: Crisis Theory and Intervention
Society is not a place without problems. In fact, it is a place with a lot of it. There are a lot of categories of problems that exist and perhaps the most common forms of problem are economic, political, health-related, and social in nature. The objective of this paper is to discuss a case of Crisis Theory and Intervention, particularly the case of Ken, a 20 year old college student studying at the University of Southern California, who is showing continuously increasing signs of anxiety and depression after being exposed to a traumatic Continue reading...

Introduction

The speed with which technology improves with the passage of time is faster than the speed with which customer needs increase overtime. Thus, technology that earlier met the needs of the masses eventually exceeds the demands of the market. Additionally, technology that earlier serves only to a small number of customers can eventually match needs of mass market (Schilling). Social networking allowed users to build their personal profiles, look for others and communicate both privately and publically. These sites make users locate their online friends and restrict certain information from their friends and sub-groups relating through friends. By the Continue reading...

Introduction

Complexity and overwhelming nature of issues to be coped with in some countries of the world calls forth the need to add extra dimensions to state’s combating the issues in terms of implementing its functions, and change existing systems and institutions. Social entrepreneurship represents a process by which citizens can either create or transform institutions to advance solutions to such issues, as poverty, illnesses, environment pollution, corruption and human rights abuses (Bornstein&Davis 1-2).

Analysis

The mission of the KickStart International that represents a bright example of social entrepreneurship initiative is “to get millions of people out of poverty quickly, Continue reading...

Irish Americans have a rich culture, which is rated among the oldest cultures in the globe. The Irish Americans trace their origin from Ireland and they form up to 11% of the American population. They possess a rich culture judging by their education, religious beliefs, and there social life in general. Their Unique culture and strong religious background have influenced the values of ordinary Americans over the years.

Irish Americans cultural Values

The traditional cultural values that characterize the Irish Americans include harmony, righteousness, courtesy, wisdom, honesty, filial piety, and loyalty. These cultural values give Irish Americans a unique identity and psychology despite Continue reading...

Introduction

- Background of the Organization
In this paper, the Four-Part Model is applied in the context of the social responsibility activities of the Coca Cola Corporation. In this regard, the specific components of this model will be discussed, and the effects of their application within this organization will also be analyzed. The Coca Cola Corporation is one of the largest soft-drinks` manufacturer in the United States and the globe at large. The company`s operations are found in almost all the countries in the world, and its corporate social responsibility programs are also run parallel to the company`s Continue reading...

Lady Gaga, a famous American singer and songwriter, was born Stefani Germonatta on March 28, 1986 in New York. Her strong musical inclination was observed even when she was very young. She started playing the piano at the age of four, and has strong fascination over the hits by Michael Jackson and Cyndi Lauper. She started out her career in music as a songwriter for other artists, while performing for rock and roll bands. It was when she was eighteen that she decided to quit school and pursue a fulltime career in music. With the stiff competition in the Continue reading...

According to the demands of modern life, education is considered to be the inherent component of success. In order to become a well-rounded personality ready to face different challenges, one is expected to study. However, obtaining education is a difficult process that consists in both triumphs and failures and depends on extrinsic factors, which are usually not controlled by students. Among many other impacts that may be encountered in the course of learning, attention should be drawn to such factors as society, race, and home life, together with parenting.
Firstly, learning process can be discussed from the viewpoint of Continue reading...

Homelessness is a social issue that identifies with the state of individuals without a normal private house and haven. Individuals passing through social issue of homelessness are frequently not competent to acquire and protect standard, safe, ensured, and agreeable convenience, or need "settled, normal, and sufficient evening habitation." There is no standard meaning of homelessness and it contrasts from area to district, or among distinctive elements or foundations in the same nation or locale. The extent of homeless is differ immeasurable and it additionally include individuals whose prime evening staying is in a homeless asylum, a warming focus, an Continue reading...

CMN598 Rhetoric of Social Issues

12-05-2014
Abstract
Advances in Information and Communication Technology (ICT) and digital media have led to transformations in the way humans communicate and interact. One of the latest waves of the new media is a social media tool that have “introduced new communication patterns, created new forms of expression and stimulated wide civic participation” (Bardici, 2012). In the recent past, social media platforms have become important in driving social change. A case in point is the Arab Spring. In Egypt, for instance, social media platforms such as Twitter, Facebook and YouTube were instrumental in fuelling the revolt that led to Continue reading...

The organization I volunteered with is Whitman Senior Living Community (Whitman slc) in Washington Pullman. From its website, the mission statement of this organization is: “To offer retirement and assisted living options with compassionate care in a professionally managed, carefully designed retirement community” (Whitmanslc.com, 2014). In our service learning experience we socialized and provided manicures to senior citizens. I found the service learning experience not to relate to my career field since I am majoring in Finance since it involved humanitarian work. I made several observations from my experience and these include:
- That the institution had many senior Continue reading...

In order to analyze a client’s behavioral trait, one has to probe into the very person’s social conditions, culture, environment, genetics, and family background. These are the main factors that constitute the biopsychosocial wellbeing of every individual. Calliope Stephanides, the protagonist in Jeffrey Eugenides’ novel ‘Middle Sex’, would be a potential client for an evaluation and case plan. The character Calliope (Callie) is relevant for its socio-psychological significance, and it makes a sincere approach to intersex individuals’ emotions throughout the story.
A close analysis of the client Callie makes it clear that she undergoes severe identity crisis Continue reading...

Activision and Vivendi Games company will combine their sales into a merger regarding a lately developed, subsidiary of Activision and Vivendi Games. Due to this alliance, Vivendi Games, one mother partnership of Blizzard Production and Sierra, will convert too fully of Activision. Vivendi will receive around 295.3 million lately issued dividends of Activision general property. Concurrently including the Alliance, Vivendi will buy around 62.9 million lately issued stock ownership of Activision general assets at a price of $27.50 for individual share at a cost of around $1.7 billion. Appearing in an entire Vivendi control pale in Activision Blizzard around Continue reading...

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Digital Strategy for Marathon Petroleum
Founded in the year 1887, Marathon Petroleum Corporation is the fifth largest fuel company in the United States. The firm has approximately 1490 Speedway fuel stations in 7 different states across the United States and more than 5300 gas stations across 18 states of the United States. The primary goal of the company is creation of a greener environment while becoming the preferred global choice for oil. The digital strategy of Marathon Petroleum has a budget of USD 1, 000, 000, 000 used for creation of digital relations Continue reading...

Introduction

Today, technological advances are happening at a very high pace. From intelligent communication devices to medical breakthroughs in genetics and vaccines, technology is working remarkably well for man. Undoubtedly, technology has improved the quality of life in areas such as health, medicine, communication, commerce, politics and defense. However, even with all these technological improvements on the quality of life, there are worries that technology may soon become uncontainable. These fears are based on the technological singularity theory, which states that machines may one day become more intelligent than their human manufacturers, leading to unwanted occurrences (Chalmers, 2010). This fear Continue reading...

Elwood's lack of motivation to drive his ambitions in life not only puts him at risk of sticking with his taxi job rather than explore his talents but also strains his relationship with his girlfriend, Donna. The weird habits that Donna notices in Elwood are a result of failing to completely recover to the childhood trauma of losing his elder brother Jake. According to Donna, Elwood no longer seems to care about improving his future by hard-work and determination. This inability to show concern and care causes her to get alarmed and worried. According to the Diagnostic and Statistical Continue reading...

In the highly sophisticated digital and internet age, social media and online communities provide a good platform for business owners in different categories and sectors of life. Social media not only help in marketing through advertisements but also can be a marketplace by itself (Ante 24). Social media marketing can be described as a modern day process that allows websites to gain attention or traffic with the help of sites in a different social media (Bharadwaj 480). This online community is essential in the generation of content that can attract the attention of the target group for business. The Continue reading...

- Would you define Germany's national context? And the institutional context?
Germany national context is the trend towards world-wide standardization and convergence of organization structures and practices with the aim of upgrading the economic standards of German. Institutional context simply refers to the funding opportunities, programs and informal and formal support to an organization with that will undergird the capacity to create a strong engagement program in a society.
- What sort of laws hinders business?
The antitrust law has been one of the major laws hindering business in Germany. This law seeks to maintain a monopoly by regulating Continue reading...

Virgin Airlines Case Study

Executive Summary
This case provides an analysis Virgin Airline and how the airline is using marketing strategies to attract the customers. The airline has been using different methods to attract customers.

Vision

The vision of the airline is to become a leading low-cost airline with the vision of expanding the flights and destination places.

The problem that Virgin Airline is facing is with how the company is using its marketing strategies and how it is attracting customers. Therefore, this report analyzes the current marketing strategies and how the company can attract customers by using different marketing strategies particularly content marketing Continue reading...

- America’s social capital reserve has continually been eroded.
- The erosion of America’s social capital is a matter of urgency and concern, and it does matter to the general society at large.
- Despite the detrimental effects that the erosion of social capital in America has brought, there still exist ways that can result in the replenishment of social capital.
In measuring the level of civic engagement in America, Dr. Putnam uses some variables that he believes can help in the explanation of the malady – erosion of social capital. Some of these variables that he uses include:
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Introduction to the Problem

Ideally the problem the group faces resonates around the dearth of social interaction among the members. The fact that the group members are located in different geographical areas makes it difficult to interact socially hence the non-functionality and non-coordination witnessed. In addition, the group can be described as being in the storming stage which is only the second of the five stages groups typically go through.

Identification of the Root Cause of the Problem

The rather nascent group is yet to identify one common purpose. In other words, the group members are yet to settle on one common course that would drive their agenda. As it stands, Continue reading...

Corporate social responsibility is defined by the European Union as “the responsibility of enterprises for their impacts on society”. According to the European Union, organizations should strive to unite consumers, human rights, ethical, environmental and social concerns to their fundamental business strategy and operations. Firms should have an objective to optimize the development of shared value for diverse stakeholders and owners and the society as a whole. The next objective of organizations should lie in recognizing, mitigating and preventing perceived negative impacts and strive to optimize societal welfare (European Commission, 2011). This definition of corporate social responsibility is in Continue reading...

Social Media development has become a revolution in the past years. It took communication on the next level, complementing more traditional socializing and leveraging on the wide spread of computers and mobile devices. Indeed, social media has numerous benefits. It has opened a new way for people to express themselves, and helps to stay connected despite distance and time. It has also brought the way to do business on a new level, giving an opportunity to companies to stay closer to their customers and to study customer preferences in a new way. However, together with the benefits social media Continue reading...

English

Introduction
New Balance is a privately held athletic footwear and apparel manufacturer in the US. Based in Boston, New Balance was founded in 1906, and is the only major company manufacturing its products in the US and labeling them as “Made in the USA.” The company has 200 stores across the globe and operates through five factories in the US and one in UK. The company is private and is not obliged to commit towards its employees or the society as a whole. But that is not the case. The best demonstration of commitment was during the recession of Continue reading...

The Egyptian Civilization is one of the famous river-concentrated society that flourished as a result of human’s capability to adapt to changes in his environment. The civilization flourished near the lower reaches of the Nile River, an important source of water for their everyday use and irrigation purpose (Janick). The success of this civilization is also a result of their ability to cultivate and allocate a parcel of lands for agriculture. It can also be said that agriculture enabled the advancement of the Egyptian society into a state-level hierarchy in which complex social customs were developed. With the Continue reading...

Alice Greely is in the state of emotional and psychological distress. She is struggling with upsetting emotions of the death of her husband. Emotional and psychological distress shatters the sense of security, feeling helpless and vulnerable in a dangerous World (Figley, 2012). Emotional distress stems from the relentless stress such death of the husband after a struggle with cancer. For example, Alice Greely lost her husband two years after a long battle with cancer. In addition, she is feeling overwhelmed and lonely since her husband passed away.
There are emotional and physical symptoms of psychological distress. Emotional and psychological Continue reading...

Medical records play a great part in the entire health sector in terms of provision of data that helps to analyze and assess developments in the sector. In the recent times, there has been observed increase of electronic records across many health facilities not only in the United States, but across many countries in the world. With increased innovations and inventions, many institutions have embraced the use of technology, and health facilities have not been left behind. Electronic medical records have impacted positively in the health sector as it is asserted by many professionals and scholars in the related Continue reading...

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Within the ambit of information systems security, Social Engineering refers to the act of manipulating individuals to give up or leak confidential information. It usually involves tricking people (through human interaction) to break into regular security SOPs. Social engineering has become the most widely used and easiest techniques for attacking an information system as it relies on the victim’s innate ability to trust people and naturally, be helpful towards them.
Social Engineering is divided into two broad categories: Human-based and Computer-based. The former involves face-to-face interactions with the victim to retrieve the intended information, Continue reading...